Hare Kṛṣṇa is Kṛṣṇa personally. So if you chant Hare Kṛṣṇa, Hare Kṛṣṇa, Hare Kṛṣṇa, you associate with Kṛṣṇa. And if you associate with fire, you become warm, similarly, if you associate with Kṛṣṇa, then you become gradually Kṛṣṇa-ized. And when you perfect. . . Just like you put one iron rod into the fire. It becomes warm, warmer, warmer, and at last it becomes red hot. At that time it is fire because it has acquired the quality of the fire, although it is iron rod. So the process is to remain with the fire. Similarly, if you remain with Kṛṣṇa by chanting His holy name, then you will be purified and one day will come—you will be Kṛṣṇa-ized. The process is very simple, chant
- Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare
- Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare
That's all.
(break) . . .twenty-four hours. Kīrtanīyaḥ sadā hariḥ (CC Adi 17.31). This is not my word; this is Caitanya Mahāprabhu. You have to associate with kīrtana. The reading is also kīrtana, and chanting on the beads, that is also kīrtana. There is no difference. So make your life in such a way. Either chant Hare Kṛṣṇa or read books. And when you are hungry, you take little prasādam. Don't take much—then you will sleep more. Take as little as possible. Then you will also sleep. . . Our business is to conquer over the demands of the body. The demands of the body is eating, sleeping, sex and defense. So spiritual life means make it almost nil. Nidrāhāra-vihārakādi-vijitau. All the Gosvāmīs, they did so. They conquered over sleeping, conquered over eating, conquered over sex desire and conquered defense. So in this way we have to minimize nidrāhāra-vihāra and save time for chanting Hare Kṛṣṇa. (break) . . . (indistinct) . . . And chant Hare Kṛṣṇa. That is a botheration.
(break) . . .use of industry? That you have created trouble. You can get your food by cultivation. That is stated in the Śrīmad Bhagavad-gītā: annād bhavanti bhūtāni (BG 3.14). You produce food grains, and both the animals and the men, they will remain satisfied. And we have got so much land even on this earthly planet. I am traveling all over the world. You can produce food grains so in large quantity that you can feed all the population, ten times population. So we are not interested in producing food grain. We are interested in. . . (break) . . .this is education. You get your admission in this institution, you will understand. (break) If you do not follow the rules and regulation, you'll go to hell. That's all.