Tamāla Kṛṣṇa: "...he was similarly allured by the incarnation of Māyādevī, but Haridāsa easily passed the test because of his unalloyed devotion to Lord Kṛṣṇa. A sincere devotee of the Lord learns to hate all material sense enjoyment due to his higher taste for spiritual enjoyment in the association of the Lord. That is the secret of success."
Prabhupāda: Paraṁ dṛṣṭvā nivartate (BG 9.59). Param, if you get better thing, you give up inferior quality thing. That is our nature. Just like our students, American students, they were all accustomed to meat-eating. But now another student, she is preparing the sweetballs, ISKCON balls, and they are forgetting meat-eating. They do not like any more meat-eating. They have got better engagement, sweetballs. (laughter) Similarly, that is the way. When you get better engagement... We are hankering after pleasure. Ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12). Every living entity is seeking after pleasure. That is his nature. You cannot stop. If you stop... Just like a child is seeking after some enjoyment, he's breaking something, enjoyment. But he does not, that... He is breaking, but he's simply enjoying that breaking. Similarly, we do not know what is enjoyment in this material concept of life. We are breaking and building. In your country I have seen in several places. Nice building is dismantled, and again, in that very place, another building is raised. You see? Breaking and building. Breaking and... "Oh, this building is old. Break it." The same childish play. You see? Simply wasting engagement, valuable time of this human form. Breaking and building, breaking and building. "This motorcar is useless. Another '69 model." And thousands of people are engaged in that '69 model. You see? What is that? In essence, the breaking and building, breaking and building. Just like the child. You see? So unless one has got better engagement, Kṛṣṇa consciousness, surely they will be engaged in this breaking and building, breaking and building. Childish engagement. Paraṁ dṛṣṭvā nivartate (BG 9.59). And so far our students of Kṛṣṇa consciousness, they are trying to get two hours more than twenty-four hours. They have got so much, so many engagements.
So unless one is engaged in Kṛṣṇa consciousness, he must be in the māyā's engagement, same thing. People may eulogize such engagement, "Oh, he's so moneyed man. He has dismantled such nice building and again constructed another nice building." So, this is very nice in material estimation, but in spiritual estimation they are simply wasting time.