That is the best welfare activity to the human society. All of them, they are rascals. Abodha-jāta. In the śāstra it is said, parābhavas tāvad abodha-jāta. They are being defeated by the onslaught of material nature. These rascals, they do not know. They are thinking they have become great leaders, philanthropist, nationalist, politician, scientist, philosopher—but they're killing themselves and others. Na te viduḥ svārtha-gatiṁ hi viṣṇu (SB 7.5.31). They do not know how to make progress.
Therefore a person who has understood little value of this Kṛṣṇa consciousness, he should take this movement very seriously and distribute to the fallen souls. That is the best work. That is the best work.
(aside) Go on.
Mādhavānanda: "Whether one concentrates his mind on the four-handed form of Viṣṇu or on the form of two-handed Kṛṣṇa, it is the same. The Padma Purāṇa recommends—somehow or other, always think of Viṣṇu without forgetting Him under any circumstances. Actually, this is the most basic of all regulative principles. For, when there is an order from a superior about doing something, there is simultaneously a prohibition. When the order is that one should always remember Kṛṣṇa, the prohibition is that one should never forget Him. Within this simple order and prohibition, all regulative principles are found completely. This regulative principle is applicable to all varṇas and āśramas, the castes and occu . . ."