That seriousness, one who has taken that serious attitude, they can actually perform this Kṛṣṇa consciousness very nicely.
But those who are still under the impression that "Material advancement will make me happy," they are still under the spell of illusion. Daivī hy eṣā guṇamayī mama māyā duratyayā (BG 7.14). This planet, that planet, that planet, that planet, that planet—but in no planet, nowhere, you can have perfect peace of life. That is impossible.
Therefore those who are intelligent, those who are by God's grace, Kṛṣṇa's grace, or by good association one who can understand that: "This sort of life is not desirable. I must perform dṛḍha-vrata, with great determination and vow, in this life so that," yad gatvā na nivartante (BG 15.6): "I may be transferred into the Kṛṣṇaloka planet, where going I shall not have to return back . . ."
Now, the materialist says: "All right, you do not know whether you are going or not. You are giving up this material enjoyment. You are simply living on cāpāṭis. Oh, we have got so many palatable dishes, and you are not enjoying this. You are fooled." So to these poor devotees who are taking cāpāṭi, the Lord says a very nice thing. What is that?
- ananyāś cintayanto māṁ
- ye janāḥ paryupāsate
- teṣāṁ nityābhiyuktānāṁ
- yoga-kṣemaṁ vahāmy aham
- (BG 9.22)
Well, materialist, Mr. Materialist, you have to work very hard. But here the assurance is from the Lord that, "Those who are unflinching and cent percent devoted in the transcendental service of Me, for them I take charge of the maintenance, all comforts." Nityābhiyuktānāṁ yoga-kṣemaṁ vahāmy aham.
Now, this śloka is very important for the devotees. There was a great devotee. His name was Ānandācārya. So when he was writing commentaries on this particular śloka, verse, he saw that teṣāṁ nityābhiyuktānāṁ yoga-kṣemaṁ vahāmy aham, the Lord says that, "I myself take the burden and take the load on My head, and I deliver them to My devotees, what they require, what they require. He doesn't require to go outside. I Myself go and deliver the goods, whatever he requires." This is written here.
Teṣāṁ nityābhiyuktānām. Those who are cent percent engaged in the loving service of the Lord, teṣāṁ nityābhiyuktānāṁ yoga-kṣemaṁ vahāmy aham. Yoga means what is required by him, and kṣemam means what he has got, he requires to be protected. So these two things the Lord takes charge that, "I personally do it." For whom? Ananyāś cintayanto mām: those who have no other thought than Kṛṣṇa, Kṛṣṇa conscious. Ananyāś cintayanto mām. Ye janāḥ paryupāsate, and engaged in that way always. He has no other business, simply Kṛṣṇa. For him these things the Lord does. It is specifically mentioned here.
Now, therefore this is an encouragement. This is an encouragement by the Lord that, "Do not think that because you are not trying for going to the other planet you will be unhappy. You will have happiness." What is happiness? Happiness is within your mind. If you are assured of your peaceful existence and the next life you are transferred to the supreme planet, or supreme place, then that is happiness—not for trying life after life to adjust happiness. Here is an assurance.