Prabhupāda:
- ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpaṇaṁ
- śreyaḥ-kairava-candrikā-vitaraṇaṁ vidyā-vadhū-jīvanam
- ānandāmbudhi-vardhanaṁ prati-padaṁ pūrṇāmṛtāsvādanaṁ
- . . . paraṁ vijayate śrī-kṛṣṇa-saṅkīrtanam
- (CC Antya 20.12, Śikṣāṣṭaka 1)
Hmm . . . (indistinct) . . . all glories to the śrī-kṛṣṇa-saṅkīrtanam. This chanting, Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare—sixteen words, thirty-two letters, each word two letters: Hare, Kṛṣṇa, Hare, Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, Hare, Hare, Hare, Rāma, Hare, Rāma, Rāma, Rāma, Hare, Hare.
So, very simple method. Anyone can practice it. We are distributing this Hare Kṛṣṇa movement, the holy words, the holy name of God, and everyone is chanting. It is not difficult. In the any foreign country, all over the world . . . it is not that because it is made of Sanskrit letters, pronunciation Sanskrit words, in other parts of the world they cannot utter it. Even a child can utter.
So Caitanya Mahāprabhu says, paraṁ vijayate śrī-kṛṣṇa-saṇkīrtanam: "All glories to the chanting of this Hare Kṛṣṇa mantra." Why? Because ceto-darpaṇa-mārjanaṁ. If you chant this Hare Kṛṣṇa mantra, there is no loss for it, but there is great gain. This is the significance. We are distributing this Hare Kṛṣṇa mantra not with any charges. Free. We are chanting; anyone can hear and repeat it.
So there is no monetary loss, but if you chant it, then you have got the greatest gain of life. Therefore Caitanya Mahāprabhu said, paraṁ vijayate śrī-kṛṣṇa-saṇkīrtanam: "All glory to the chanting of this holy name." Why? Now, because it cleanses the heart. Ceto-darpaṇa-mārjanaṁ. Darpaṇa means mirror; mārjanaṁ means cleansing. So our heart is just like mirror. It requires to be cleansed, that's all. It is contaminated by the material dust.