Niḥśreyasa. Śreya. Śreya means ultimate good. There are two things: preya and śreya. Śreya means ultimate good. If you act in such a way that ultimately you actually become happy, that is called śreya. And if you want immediately some happiness—never mind what it will be in future—that is called preya. So less intelligent person or children, they want preya. They do not want śreya. A child is playing whole day. He likes it. That is preya. And if you want to send him to school to be educated, he doesn't like. That is śreya, ultimate good. So nobody is interested. Still, the śāstra gives us instruction that "You try for this śreya. Don't be captivated by the preya." Preya and śreya. And this śreya, the supreme śreya, is bhakti-yoga. Therefore it is said that etāvān eva loke 'smin puṁsāṁ niḥśreyasa udayaḥ. śreyasa and niḥśreyasa. Niḥśreyasa means ultimate. Niḥśreyasa udayaḥ. As soon as you take to Kṛṣṇa consciousness, then your ultimate good or ultimate perfection begins immediately.
- And the bhakti-yoga means
- śravaṇaṁ kīrtanaṁ viṣṇoḥ
- smaraṇaṁ pāda-sevanam
- arcanaṁ vandanaṁ dāsyaṁ
- sakhyam ātma-nivedanam
- (SB 7.5.23)
These are the nine different processes of bhakti-yoga, of which the most important thing is śravaṇam, hearing. Śravaṇaṁ kīrtanaṁ viṣṇoḥ. And about whom? About Viṣṇu, not for anyone else. That is śravaṇaṁ kīrtanaṁ viṣṇoḥ. Everything bhakti means devotional service, loving devotional service, for Viṣṇu or Kṛṣṇa. That is not any other service. That is not bhakti. Bhakti, the word, can be used only in relationship with the Supreme Personality of Godhead. It cannot be... If you say, "I am deśa-bhakta. I am very devotee of my country, and of my society, of my family, of my cat, of my dog," that is not applicable. Bhakti is not applicable anywhere except in relationship with the Supreme Personality of Godhead. That is bhakti. Therefore śāstra particularly says, śravaṇaṁ kīrtanaṁ viṣṇoḥ, not any other śravaṇaṁ kīrtanam. If you say that "I am hearing about my country's welfare, about my society's welfare, about humanity's welfare, and I am preaching this," that is not bhakti. That is māyā. It is very difficult to understand.
But if you talk about Kṛṣṇa and hear about Kṛṣṇa, then your other services will include. It is all-pervading. Just like one is interested in the flower of the tree. If he wants... If he says that "I shall water the flower because I am interested with the flower," or "I shall water the fruit," but that will not help you. If you water on the fruit or on the flower because you are interested, the fruit also will dry and the flower also will dry. But if you water on the root of the tree, which carries the fruit and flower, your fruit and flower automatically will live. Similarly, if you render service to Kṛṣṇa, bhakti, then your so-called social service, country's service, family's service—everything will be performed perfect. You don't have to endeavor separately for social service or any other service. Therefore it is said, tīvreṇa bhakti-yogena, without any deviation. You don't think that "If I simply become devotee of Kṛṣṇa and worship in the temple, then what will happen to my country? What will happen to my family? What will happen to my so many other things?" That will be automatically served. If you serve here Kṛṣṇa, then you'll give the best service to your family, to your society.
There are many instances. Just like Prahlāda Mahārāja was giving service to the Lord, and his father was very angry, and there was very much misunderstanding between the father and mother, er, the father and the son. Ultimately, the father was killed by Nṛsiṁhadeva. And Prahlāda Mahārāja saw it. But does it mean...? Superficially, it appeared that Prahlāda Mahārāja did wrong because his father was killed before him. Suppose if your father is killed before you and if you stand only, if you don't speak any protest to protect the father, who will agree with your endeavor? Nobody. Everyone will say, "You are such a coward that your father was killed before you. You did not protest. You did not try to give any protection?" This is superficial. But actually, the son, Prahlāda Mahārāja, was giving the best service to his father, best service. Because in the śāstra it is said that if a person, if a demon, is killed by God, he immediately is liberated. Even though he was not liberated, thinking that he was very, very sinful... Of course, he was liberated. But Prahlāda Mahārāja was thinking that "My father was so sinful, so much against God consciousness. He might not be liberated."
So therefore Prahlāda Mahārāja, when he was requested, when he was, rather, offered any benediction he wanted to take from Nṛsiṁhadeva, he refused: "My dear Lord, please do not induce me in that way. I am born in a family, demonic family. To gain some material profit is my natural propensity. And You are the offerer. You are offering me. I can take anything from You. But this is not my business. Because I have rendered service to You, it does not mean that I will take some remuneration for You. This is business." Vaṇik. Sa vai vaṇik: "This is mercantile man's... But I am Your eternal servant. I do not expect any reward from You." But that Prahlāda Mahārāja, later on he asked Nṛsiṁhadeva, "My dear Lord, one thing I may ask from You." "What is that?" "Now, my father was atheist number one, and he has committed so many offenses at Your lotus feet. Now he is killed. So I want that he may be excused and given liberation." So he was already liberated. Still, as affection son, he was anxious to know, "Whether my father will be liberated or not?" So this was confirmed by the Lord: "Not only your father, his father's father, his father, his father, up to fourteen generations, everyone is liberated—because a Vaiṣṇava son like you is born in this family."
So my point is: by serving the Supreme Lord, one gives the best service to the family, because if one becomes a Vaiṣṇava, pure Vaiṣṇava, the whole family, up to fourteen generations, they become liberated. Therefore tīvreṇa bhakti-yogena. We should not divert our attention for any other service. We should simply concentrate for rendering service to the Supreme Lord. This is the conclusion. Tīvreṇa bhakti-yogena mano mayy arpitam. Mayi, "unto Me, the Supreme Lord, Kṛṣṇa." This is Kṛṣṇa consciousness. Always thinking of Kṛṣṇa, mayi. That will help. Tīvreṇa bhakti-yogena. Always... That is also advised in Bhagavad-gītā: man-manā, mad-bh... Man-manā bhava mad-bhaktaḥ. Your mind should be engaged always in Kṛṣṇa. Kṛṣṇa or Rāma, which form ever you like-Viṣṇu form, or Lord Viṣṇu, Nārāyaṇa, Kapiladeva. There are innumerable forms of God. Advaitam acyutam anādim ananta-rūpam (Bs. 5.33). So Rāma, Nṛsiṁha, Varāha, Kṛṣṇa, Kapiladeva, Balarāma—there are so many forms. So any one of Them, whichever you like... Everyone is... Just like Hanumān. He liked Rāmacandra forms, and Arjuna liked Kṛṣṇa's form. But there is no difference between Rāma and Kṛṣṇa. Rāmādi-mūrtiṣu kalā-niyamena tiṣṭhan nānāvatāram akarod bhuvaneṣu kintu (Bs. 5.39).
Sometimes foolish people question us that "You are worshiping Kṛṣṇa. Why you do not worship Rāma?" Rāma and Kṛṣṇa, there is no difference. But anyone has got his liking. Just like Hanumān has liking to worship Lord Rāmacandra, and the gopīs had the liking to worship Kṛṣṇa. That does not make any difference. It is like... Ye yathā māṁ prapadyante (BG 4.11). Kṛṣṇa, the Lord, appears in different way. Sometimes the gopīs... The Kṛṣṇa went away from the gopīs, and the gopīs were searching out Kṛṣṇa. So in some place Kṛṣṇa was sitting in the Viṣṇu form. So the gopīs passed through that Deity, and they did not offer much respect. "Oh, He is Viṣṇu. All right, namaskāra." Because they wanted to see Kṛṣṇa. There is no difference between Kṛṣṇa and Viṣṇu, but every devotee has got some inclination, love Kṛṣṇa. Rāmādi-mūrtiṣu kalā-niyamena tiṣṭhan (Bs. 5.39). So therefore Kṛṣṇa is all-pervading in different mūrtis. Therefore in the Vaiṣṇava-sampradāya some of them, they worship Rādhā-Kṛṣṇa, and some of them worship Sītā-Rāma. And some of them worship Lakṣmī-Nārāyaṇa. Some of them worship Rukmiṇī-Kṛṣṇa. There are so many devotees. But all of them are the same, Vaiṣṇava. All of them are the... But not demigods. Viṣṇu. So chanting, bhakti-yoga means to chant Viṣṇu. Śravaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23). And Viṣṇu has got so many forms. So either you chant Hare Rāma or you chant Hare Kṛṣṇa, it is the same. There is no difference. Sometimes they first of all place "Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare." And sometimes they place "Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa..." There is no difference. Sometimes they say, "No, it should be Hare Rāma first." Sometimes they..., "No, Hare Kṛṣṇa." But that is not very important, childish. Any, either you say Hare Rāma or Hare Kṛṣṇa, the same. So this is to be done. Tīvreṇa bhakti-yogena.