“In the Age of Kali the Lord incarnates as a devotee and is always chanting Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. Although He is Kṛṣṇa, His complexion is not blackish like Kṛṣṇa's in Dvāpara-yuga but is golden. He always engages in preaching love of Godhead through the saṅkīrtana movement, and those who are intelligent adopt this process of self-realization.” Śrīmad-Bhāgavatam (12.3.52) also states:
- kṛte yad dhyāyato viṣṇuṁ tretāyāṁ yajato makhaiḥ
- dvāpare paricaryāyāṁ kalau tad dhari-kīrtanāt
"The self-realization achieved in the Satya millennium by meditation, in the Tretā millennium by the performance of different sacrifices, and in the Dvāpara millennium by worship of Lord Kṛṣṇa can be achieved in the Age of Kali simply by chanting the holy names, Hare Kṛṣṇa." This is confirmed in the Viṣṇu Purāṇa (6.2.17):
- dhyāyan kṛte yajan yajñais tretāyāṁ dvāpare ’rcayan
- yad āpnoti tad āpnoti kalau saṅkīrtya keśavam
"In this age there is no use in meditation, performance of sacrifices, or temple worship. Simply by chanting the holy name of Kṛṣṇa—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare—one can achieve perfect self-realization."