View source for If you cannot attract people to some rasa, they'll not stay. Just like these Americans, foreigners, they have tasted little rasa in Krsna consciousness; therefore they are sticking. That we have to create. That is bhakti-rasa

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{{terms|"If you cannot attract people to some ''rasa'', they'll not stay. Just like these Americans, foreigners, they have tasted little ''rasa'' in Kṛṣṇa consciousness; therefore they are sticking. That we have to create. That is ''bhakti-rasa''"}}
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[[Category:Prabhupada Speaks - Room Conversations, 1966 - 1977]]
[[Category:Prabhupada Speaks - Room Conversations, 1977]]
[[Category:Prabhupada Speaks - in India, Bombay]]
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<h2>Conversations and Morning Walks</h2>
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<h3>1977 Conversations and Morning Walks</h3>
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Our Gandhi's program failed because he could not attract the villagers to these activities. Everyone wants some attraction. That we were discussing, rasa. Catur-vidhā-rasa—dharma, artha, kāma, mokṣa. So we have to educate them to be attracted by the mokṣa-rasa. Then they will stay. Just like if you put a little sugar, small black ants will come immediately. The rasa is there. If you cannot attract people to some rasa, they'll not stay. Just like these Americans, foreigners, they have tasted little rasa in Kṛṣṇa consciousness; therefore they are sticking. That we have to create. That is bhakti-rasa.
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<mp3player>https://vanipedia.s3.amazonaws.com/clip/770423ME-BOMBAY_clip03.mp3</mp3player>
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[[Vanisource:770423 - Conversation B - Bombay|770423 - Conversation B - Bombay]]
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Prabhupāda: And you want cloth. That is primary necessities. So if you become independent about these things, your eighty percent economic problem is solved. So this is a wrong type of civilization only. That Gandhi's program was very nice. We want to revive.

Mr. Dwivedi: No, we . . . In fact, we have sent our students at Sabarmati Ashram itself, and the person . . . He is still with us. He's top of the list in the Sabarmati Ashram, who was doing it. But now . . .

Prabhupāda: Anyway, we can take up this enterprise immediately. Whether we can induce the villagers, neighboring inhabitants, to cooperate? That is wanted. Otherwise, what we shall do with this building?

Mr. Dwivedi: Correct.

Prabhupāda: So our Gandhi's program failed because he could not attract the villagers to these activities. Everyone wants some attraction. That we were discussing, ''rasa''. ''Catur-vidhā-rasa—dharma'', ''artha'', ''kāma'', ''mokṣa''. So we have to educate them to be attracted by the ''mokṣa-rasa''. Then they will stay. Unless there is ''rasa'' . . . Just like if you put a little sugar, small black ants will come immediately. The ''rasa'' is there. ''Raso vai saḥ'' (''Taittirīya Upaniṣad'' 2.7.1). If . . . If you cannot attract people to some ''rasa'', they'll not stay. Just like these Americans, foreigners, they have tasted little ''rasa'' in Kṛṣṇa consciousness; therefore they are sticking. That we have to create. That is ''bhakti-rasa''. So our first beginning is that the villagers may come, we have our temple, and they chant Hare Kṛṣṇa ''mantra'', and give them nice ''prasādam''. And then, gradually, they will be attracted to this ''rasa''. That we want. So if you people cooperate . . . We have got our program already. The present problem is that they are being attracted with to ''artha-rasa''. There are four kinds of ''rasa'', ''catur-rasa'': ''dharma'', ''artha'', ''kāma'', ''mokṣa''. So somebody is tasting dharmārtha, ritualistic ceremonies. Somebody is economic development in the cities, ''artha''. Somebody is attracted, sense enjoyment, sex. And somebody, very pure, ''mokṣa-rasa''. ''Catur-rasa''. So in the Kṛṣṇa consciousness all the four ''rasas'' are there. Simply we have to present. So that is possible by the ''bhakti-rasa''. ''Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam, arcanaṁ vandanam'' . . . ([[vanisource:SB 7.5.23-24|SB 7.5.23]]). So we have to begin. The villagers must come, sit down and chant Hare Kṛṣṇa ''mahā-mantra'', and give them ''prasādam''. If you can bring them, so far money is concerned for giving ''prasādam'', that we shall arrange. Then gradually let them be engaged in spinning all their necessities, in plowing, in protection of the cows. They get some . . . We have done it already in foreign countries—enough milk, enough vegetables, enough food grains. They're so happy. They're so happy.
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