So our Kṛṣṇa consciousness movement is teaching people that "You have no other business than to work for Kṛṣṇa. That's all." This is Kṛṣṇa business. This is called Kṛṣṇa consciousness business. That is called the highest perfection. Saṁsiddhiṁ paramāṁ gataḥ. Siddhi. Here it is, siddhi. Manuṣyāṇāṁ sahasreṣu kaścid yatati siddhaye (BG 7.3). Siddhaye means to understand "What is my position? Why I am working so hard day and night for simply for sense gratification, for satisfying the tongue, to fulfill the belly, and satisfy the genital? This is my business. That is being done by the dogs and hog." When one comes to this sense, that "Shall I work like the cats, dogs, and hogs, or I have got any other business?" that is human life. Therefore Kṛṣṇa says, manuṣyāṇāṁ sahasreṣu. All of them working like hogs and dogs. They do not know there is something other. This is the position. And the modern civilization means keep him in the darkness, that "Let him work hard like hogs and dogs, and don't give him any knowledge." Neither they know, the so-called leaders, what is the perfection. They think, "This is life: work like hog and dog, and then die like hog and dog, finish all business." This is not human life. Therefore Kṛṣṇa says, manuṣyāṇāṁ sahasreṣu kaścid yatati siddhaye (BG 7.3). They do not know what is perfection of life. Therefore we sometimes... We do not say. Kṛṣṇa says. And if we repeat Kṛṣṇa's words, the rascals, they become angry. Actually they are rascals. We plainly say. Because he does not know. If I ask him, "What is your next life?" he cannot answer. Then what is the difference? If I ask the dog that "What is your next life?" he cannot say. "Gow! gow!" That's all. So if I ask any human being that "What is your next life?" "I don't bother about that thing." (laughter) The same answer, "Gow! Gow!" That's all.
So this is the position, that we do not know what is the perfection of life. Kṛṣṇa says, therefore, begins real knowledge. This chapter is "Knowledge of the Absolute." So everyone... You ask any M.A., Ph.D., that "What is your next life, sir?" "Gow! Gow!" (laughter) That's all. "Gow! Gow!" means "Why you are bothering about these things?" Now, this is the position. And we have taken very hard job to convince these people about Kṛṣṇa consciousness. They will not accept it. They will deny immediately. They will say, "Why do you bother us? You do your own business. Let us do our own business." But why we are bothering? Because we are servant of Kṛṣṇa. Kṛṣṇa wants that these rascals should be informed. These rascals should be raised from this status of ignorance. So that is our mission.