View source for Culture and business means you may do whatever business you are doing, according to your division, or according to your capacity. But if you want perfection in your business, then you must try to satisfy the Supreme Personality of Godhead. That is culture

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{{terms|"Culture and business means you may do whatever business you are doing, according to your division, or according to your capacity or according to your qualification. You may be a, a merchant, you may be a professional man, you may be legal adviser, medical man. Whatever you may be, it doesn't matter. But if you want perfection in your business, then you must try to satisfy the Supreme Personality of Godhead. That is culture"|"Otherwise you are simply wasting your time"}}
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[[Category:Culture]]
[[Category:Business]]
[[Category:Means]]
[[Category:You May]]
[[Category:May Do]]
[[Category:Whatever]]
[[Category:You Are]]
[[Category:Doing]]
[[Category:According]]
[[Category:Your]]
[[Category:Divisions]]
[[Category:Capacity]]
[[Category:If You Want]]
[[Category:Perfection]]
[[Category:You Must]]
[[Category:Satisfying Krsna]]
[[Category:Supreme Personality of Godhead]]
[[Category:That Is]]
[[Category:Prabhupada Speaks - Lectures, 1966 - 1977]]
[[Category:Prabhupada Speaks - Lectures, 1973]]
[[Category:Prabhupada Speaks - Lectures, General]]
[[Category:Prabhupada Speaks - in India, Calcutta]]
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<h2>Lectures</h2>
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<h3>General Lectures</h3>
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Culture and business means you may do whatever business you are doing, according to your division, or according to your capacity or according to your qualification. You may be a, a merchant, you may be a professional man, you may be legal adviser, medical man. Whatever you may, it doesn't matter. But if you want perfection in your business, then you must try to satisfy the Supreme Personality of Godhead. That is culture. Otherwise you are simply wasting your time.
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[[Vanisource:730130 - Lecture at Bharata Chamber of Commerce - Calcutta|730130 - Lecture at Bharata Chamber of Commerce - Calcutta]]:
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The ''varṇāśrama'' is stressed. The Vedic culture means four ''varṇas'' and four ''āśramas'': ''brāhmin'', ''kṣatriya'', ''vaiśya'', ''śūdra''; ''brahmacārī'', ''gṛhastha'', ''vānaprastha'' and ''sannyāsa''. Unless we take to this institution of ''varṇāśrama dharma'', the whole society will be in chaotic condition. And the purpose of ''varṇāśrama dharma'' is to satisfy the Supreme Lord. As it is stated in the ''Viṣṇu Purāṇa'':

:''varṇāśramācāravatā''
:''puruṣeṇa paraḥ pumān''
:''viṣṇur ārādhyate puṁsāṁ''
:''nānyat tat-toṣa-kāraṇam''
:([[vanisource:CC Madhya 8.58|CC Madhya 8.58]])

Just like in a state, you have to satisfy your government; then you are good citizen. Similarly in the cosmic state, taking all together this whole material creation, if you do not satisfy the Supreme Lord, the proprietor of everything, then it will be chaotic condition. Our Vedic culture means whatever you do, it doesn't matter; you must satisfy the Supreme Lord. That is culture. ''Sva-karmaṇā tam abhyarcya samsiddhiṁ labhate naraḥ'' ([[vanisource:BG 18.46 (1972)|BG 18.46]]). You can do any business. "Any business" means the ''brāhmins'' business, the ''kṣatriya's'' business, the ''vaiśya's'' business and the ''śūdra's'' business. That is business. Otherwise you can do any business. But business means there are different classes of business.

So ''Bhagavad-gītā'' it is said that one should satisfy by his own business the Supreme Personality of Godhead. ''Yena sarvam idaṁ tatam.'' In the ''Śrīmad-Bhāgavatam'' also it is said, culture means . . . ''ataḥ pumbhir dvija-śreṣṭhā varṇāśrama-vibhāgaśaḥ''. The, there are different businesses according to different division of human society. But their aim should be ''svanuṣṭhitasya dharmasya.'' Business means ''dharma''. Another . . . ''dharma'' means occupational duty. So ''svanuṣṭhitasya dharmasya saṁsiddhir''. One must find out the perfection of his business. That is culture.

Culture and business means you may do whatever business you are doing, according to your division, or according to your capacity or according to your qualification. You may be a, a merchant, you may be a professional man, you may be legal adviser, medical man. Whatever you may be, it doesn't matter. But if you want perfection in your business, then you must try to satisfy the Supreme Personality of Godhead. That is culture.

Otherwise you are simply wasting your time. In the ''Bhagavad-gītā'' it is said, ''yajñārthe karma. Yajña. Yajña'' means Viṣṇu, the Supreme Lord. For Him you have to work. ''Yajñārthe karma. Anyatra karma-bandhana'' ([[vanisource:BG 3.9 (1972)|BG 3.9]]). Otherwise you become bound up by the acts, by the reaction of your activities. ''Karma-bandhana.'' And so long you are in the bondage of ''karma'', you have to transmigrate from one body to another.

Unfortunately, at the present moment people do not know that there is soul and the soul transmigrates from one body to another. As it is stated in the ''Bhagavad-gītā'', ''tathā dehāntaraṁ prāptir dhīras tatra na muhyati'' ([[vanisource:BG 2.13 (1972)|BG 2.13]]). Big, big professors . . . I've talked with big, big scientists, professors, but they do not know that there is life after death. They do not know. But according to our Vedic information, we know.

And we can ex . . . experience in this present life. It is very common thing. Just like a baby has got a body of a boy. The boy has got a body again of a youth, young man. The young man has got a body again of a old man. So similarly, old man, after annihilation of this body, he'll get another body. It is very . . . quite natural, logical. And we change our body. Although this gross body's destroyed, we change our body by the subtle body.

The subtle body is made of mind, intelligence and ego. Just like we forget about this body at night, and the subtle body works. We dream. We are taken away from our home, from our bed, to some other place, and completely forget this body. And when the sleep is over, we forget about the dream and we become attached to this gross body. This is going on, in our daily experience. So I am the observer. I am sometimes in this gross body and sometimes in the subtle body. But it is changing. But I am the observer. Therefore the inquiry should be that, "What is my position? At night I forget my gross body, and during daytime I forget my subtle body. Then what is my real body?" These are the questions.

So this is culture. You may do your business. Just like Arjuna: Arjuna was doing his business. He was a fighter, ''kṣatriya'', but he did not forget his culture, hearing ''Gītā'' from the master. That is culture. If you simply do business and do not cultivate your spiritual life, then it is useless waste of time. ''Śrama eva hi kevalam'' ([[vanisource:SB 1.2.8|SB 1.2.8]]), the ''śāstra'' says. ''Svanuṣṭhitasya dharmasya saṁsiddhir hari-toṣaṇam'' ([[vanisource:SB 1.2.13|SB 1.2.13]]). ''Ataḥ pumbhir dvija-śreṣṭhā varṇāśrama-vibhāgaśaḥ.''