So you can prepare yourself for better life in the heavenly planets or in a better society in this world or to go to the planets where ghost and other wretches are controlling. Or you can go to the planet where Kṛṣṇa is there. Everything is open to you. Yānti bhūtejyā bhūtāni mad-yājino 'pi yānti mām. Simply you have to prepare yourself. Just like in youth life they are educated—somebody is going to be engineer, somebody is going to be medical man, somebody is going to be lawyer and many other professional man—and they are preparing by education, similarly, you can prepare for your next life. This is not difficult to understand.
But they do not believe in the next life, although it is very common sense. Actually there is next life because Kṛṣṇa says, and we can understand the philosophy by a little intelligence that there is next life. So our proposition is that "If you have got to prepare yourself for the next life, then why don't you take the trouble of preparing for going back to home, back to Godhead?" This is our proposition. You can prepare yourself to go to hell or heaven. That doesn't matter because that is also temporary. Kṣīṇe puṇye punar martya-lokaṁ viṣanti. After you have finished... Just like you may go to jail or to somewhere else. When your visa or time is finished, then you are free from such life. Similarly, even if we go to the heavenly planet, when the resultant action of our pious activities are finished, then again we are turned down here. So in this way sometimes higher planetary, sometimes lower planetary, we are traveling. Therefore our best business is: "Why not go back to home, back to Godhead?" Kṛṣṇa says, mad-yājino 'pi yānti mam: (BG 9.25) "Anyone who is Kṛṣṇa conscious, he comes to Me." So why not go to Kṛṣṇa? Then the question will be: "What is the benefit of going to Kṛṣṇaloka? What is the difference between going to heavenly planet or any other planet and going to Kṛṣṇa?" The difference is, any planet go, you are under the four material regulation, janma-mṛtyu-jarā-vyādhi: (BG 13.9) birth, death, old age and disease. But if you go to Kṛṣṇa... Yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). If you go to Kṛṣṇa, then you don't get any more chance to come down and take a material body. You can live there eternally blissful life of knowledge. That is the difference.