So to love God is the ultimate... Caitanya Mahāprabhu also said premā pum-artho mahān: "The supreme gain of life is how to be situated in the platform of loving service to the Supreme Person, God." That is actual perfection. That is described here. Ahaituky apratihatā. Apratihatā means this love cannot be checked. If you love somebody here in this material world, then if you have no money, the exchange of love will be hampered. But this love of God cannot be hampered. If you want to love God, there is no material impediments. Ahaituky apratihatā. It cannot be checked. You may be the poor of the poorest of the poor; still you can love God. That Kṛṣṇa says in the Bhagavad-gītā, patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). Patram, a little leaf or a little water or little flower or little fruit. Patraṁ puṣpaṁ phalaṁ toyam. If you offer to Kṛṣṇa, "My Lord, My Kṛṣṇa, I am very poor man. I cannot give You anything. But I have collected a little fruit, little flower, little water. So I have come to offer You," Kṛṣṇa says, "Yes," tad aham aśnāmi, tad ahaṁ bhakty-upahṛtam aśnāmi prayatātmanaḥ. He is not hungry, but He wants your love. He wants your love. That is... Therefore He comes, personally He comes. Yadā yadā hi dharmasya glāniḥ (BG 4.7).
What is that dharmasya glāniḥ. When people forget how to love God, that is dharmasya glāniḥ? Not that other. So He comes to teach, and ultimately He teaches... In the middle He also teaches, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is God's teaching, that "You simply think of God." Man-manāḥ. Mad-bhaktaḥ, "Become devotee of God, worship God." Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). You are coming here. Here is God. You are offering obeisances. It will go to your credit. Yes. This is called ajñāta-sukṛti. Those who are coming here, taking part in this ārātrika ceremony, dancing or offering some respect, everything goes to your credit. Everything will go to your credit. In this way... Just like if you make bank balance, one rupee, one rupee, one rupee, sometimes you will see, "It is now 100,000 rupees." Similarly, we are giving chance all over the world, opening this Rādhā-Kṛṣṇa temple, giving them chance to chant the glories of the Lord. That means it is going to their credit. If they take it immediately, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66), that is very nice. But if he cannot, this chance will never go in vain. This is Kṛṣṇa consciousness movement. Sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje, ahaitukī (SB 1.2.6). And anyone can join. There is no question. Kṛṣṇa is not meant for the Hindus or Indians. This is a mistake. Now, the Westerners, the Europeans, Americans, they understand. They do not know that "Why should we accept Kṛṣṇa? He is Indian. He was Hindu." No. Kṛṣṇa is for everyone. Just like the sun. The same sun, it rises, first of all rises in India, then gradually goes to Europe. Does it mean the European sun and the Indian sun, they are different? No, the one sun. Similarly, God is one for everyone. Kṛṣṇa says in the Bhagavad-gītā, sarva-yoniṣu kaunteya. Sarva-yoniṣu means 8,400,000 species of forms. Sarva-yoniṣu kaunteya sambhavanti mūrtayo yāḥ (BG 14.4). There are as many forms. Tāsāṁ mahad yonir brahma ahaṁ bīja-pradaḥ pitā. He says aham, "I am. I am the seed-giving father." Mamaivāṁśo jīva-bhūtaḥ (BG 15.7). "Every living entity, they are My part and parcel, as the sons, daughters, they are part and parcel of the father." Therefore in some religion God is addressed as the supreme father. Actually, He is supreme father.
So as it is our duty to enjoy the property of the father, similarly, it is our duty to love the supreme father. That is Kṛṣṇa consciousness movement. And it cannot be checked. Ahaituky apratihatā. Yayātmā suprasīdati. Suprasīdati. Everyone is wanting peace of mind. Ātmā. Ātmā means body, ātmā means mind, ātmā means the soul. Yayātmā suprasīdati. Suprasīdati. Prasīdati means "becomes satisfied," and su means "very much." So unless you learn this art, how to love God, you cannot be happy. This is the fact. The sooner you make business, finish this business... How to learn? Now this chance is in this human form of life. You can learn. And the method is very plain, especially in this age. That is stated in the Śrīmad-Bhāgavatam,
- kaler doṣa-nidhe rājann
- asti hy eko mahān guṇaḥ
- kīrtanād eva kṛṣṇasya
- mukta-saṅgaḥ paraṁ vrajet
- (SB 12.3.51)
Simply by chanting Kṛṣṇa's name, this Hare Kṛṣṇa mahā-mantra, mukta-saṅgaḥ, he becomes free from all the contamination of this age, mukta. Paraṁ vrajet. He goes to the supreme abode, back to home, back to Godhead. You can see. It is not story. These European and American boys and girls, how they are feeling, how they are dancing. Yayātmā suprasīdati. Unless they are feeling satisfaction, how they can dance with me? They cannot. They are not dogs and cats, that I have taught them that "You dance like this to make some money." No. They are dancing in ecstasy of love. Yayātmā suprasīdati. Otherwise what money I have got to bribe them? I am poor Indian. No. They have developed this ecstatic love of Godhead. Even Christian priests admit that "These boys, these girls, were our boys. Now... When they were Christians, they did not come into the church. They did not care. Now these boys are mad after God."