The love is there. It is reserved for Kṛṣṇa, but due to our foolishness, we are distributing that love in so many ways, up to the dog. This is called illusion. We do not know where to apply love. If you see, all these words is touched with the word kāma, kāma. Kāma means lust. There is no question of love. And love ... Prema and kāma is described in Caitanya-caritāmṛta. What is prema and what is... prema and kāma. Ātmendriya-prīti-vāñchā tāra bali kāma (CC Adi 4.165). Kāma. What is lust? Ātmendriya-prīti, to satisfy one's own senses. That is kāma. Here, a boy and girl love. They say "love," but no, it is not love. The boy wants to satisfy his senses, and the girl wants to satisfy her senses. That's all. Therefore, ātmendriya-prīti-vāñchā. Everyone is trying to satisfy her own senses. That is kāma. Lust. And then, what is prema? Kṛṣṇendriya-prīti-icchā dhare prema nāma. When the same propensity is transferred for satisfying Kṛṣṇa's senses... just like gopīs.
The superexcellence of gopīs is due that they wanted to satisfy Kṛṣṇa. They dressed very nicely because they thought that "Kṛṣṇa become very pleased seeing us nicely dressed." Not that ... In this material world, a woman or a girl dress very nicely just to attract the opposite sex for his sense gratification. That's all. So everyone, all this description is given there: brahma-varcasa-kāma, vīrya-kāma, then vasu-kāma. Devīṁ māyāṁ tu śrī-kāmaḥ. Śrī. (aside) You can stand near the wall. Others may not... Śrī means beauty. In the Durgā-pūjā, Devī-pūjā, they ask... After offering Mother Durgā all sorts of paraphernalia, then they puṣpāñjali, they pray favor, dhanaṁ dehi rūpaṁ dehi balaṁ dehi. Dehi dehi. Dehi means "give me." After pūjā... Therefore it is called pūjā. Pūjā, just like in business circle, if you want to take some business from a big merchant, so you satisfy him, flatter him, and sometimes invite him in hotel and give him nice dinner.