The point is that a devotee, even he does not know, does not want advertisement, Krsna advertises him. Krsna advertises him without his intention. Krsna wants to see that his devotee is very much advertised as a devotee

Expressions researched:
"the point is that a devotee, even he does not know, does not want advertisement, Krsna advertises him. Krsna advertises him without his intention. Krsna wants to see that his devotee is very much advertised as a devotee"

Srimad-Bhagavatam Lectures

He point is that a devotee, even he does not know, does not want advertisement, Kṛṣṇa advertises him. Kṛṣṇa advertises him without his intention. Kṛṣṇa wants to see that his devotee is very much advertised as a devotee.

Lecture on SB 4.14.14 -- November 16, 1971, Delhi:

So our point was that this Mādhavendra Purī, when he got that pot of condensed milk, kṣīra, and the priest praised him, "Oh, you are such a great devotee that Kṛṣṇa has stolen for you this earthen, I mean to say, the condensed milk. So you take it." And he bowed down before him, took his dust of the lotus feet. Then Mādhavendra thought that "Now I have got this pot of condensed milk, next morning it will be advertised, and people will come in throng to congratulate me. So better leave this place immediately." That means he did not want to be advertised as a great devotee. He left, but immediately as he reached Jagannātha Purī, the news was already there, and every man came to congratulate him, "Oh, Mādhavendra Purī, you are so great devotee that Kṛṣṇa has stolen this condensed milk. We have heard it." So the point is that a devotee, even he does not know, does not want advertisement, Kṛṣṇa advertises him. Kṛṣṇa advertises him without his intention. Kṛṣṇa wants to see that his devotee is very much advertised as a devotee. Therefore, when Caitanya Mahāprabhu was talking with Rāmānanda Rāya that "Who is the most famous man?" Caitanya Mahāprabhu inquired, asked this question from Rāmānanda Rāya. He answered, "He is the most famous man who is known as a great devotee of Kṛṣṇa. He is the most famous man."