Prabhupāda: Śaucam. Satya-śaucābhyām. Śaucam means cleanliness. The Western people, they do not know what is cleanliness. And therefore brāhmaṇa's another name is śuci, "always clean." Three times bathing, three times changing cloth. It doesn't matter, loin cloth, but cloth must be changed.
Puṣṭa Kṛṣṇa: Outer cloth?
Prabhupāda: Yes.
Puṣṭa Kṛṣṇa: Dhoti, like that?
Prabhupāda: No, you take bath, you have to change your cloth—it becomes wet. This is cleanliness. Satya-śaucābhyām. Śamena damena brahmacarya, tapasā brahmacaryeṇa (SB 6.1.13). Tapasya, the first beginning of tapasya, is brahmacārī. Yamena niyamena vā tyāgena satya-śaucābhyāṁ yamena niyamena vā. This is human life, tapasā, brahmacaryeṇa, śamena, damena vā (SB 6.1.13), then truthfulness, cleanliness, controlling the senses. So these things are required. Otherwise what is the difference between dog's life?
Puṣṭa Kṛṣṇa: People don't see what the gain will be. If one . . . people don't see, in Western countries, or appreciate what the gain will be by exerting much effort in these ways.
Prabhupāda: That they do not know, what is the real gain. They think this body is the gain only. And beyond this body there is another gain. That is not known. They do not know even. That is the defect of their civilization. Na hanyate hanyamāne śarīre (BG 2.20). They are taking care of the body, but beyond the body there is something else, which is eternal. Even after the annihilation of the body, it does not become destroyed. That they do not know. There is no education. There is no research. There is no college. There is no science to understand. And that kind of taking care of the body, a dogs know. Sometimes the dogs, they rub their body on the ground like that. That . . . that makes them rejuvenated. Horse also do that. So how to take care of the body, they know in their different method. But that is known to them. If before the horse you give them some meat, they'll not take. And give them peas, they'll take immediately.