So here is Kṛṣṇa—from śāstric evidences, by His opulences, by His power . . . because Bhagavān means full of six opulences. Aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47). He must be the richest. He must be the strongest. He must be the most famous. He must be the most beautiful. He must be the great renouncer. In this way, that is the definition of God.
So that definition is confirmed by Lord Brahmā: īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). Īśvara means controller. Controller . . . unless one is powerful, how he can control? So every one of us is little . . . a small controller. Somebody controls in his office. Somebody controls in his family life. Somebody controls a few factories. There are controller. But nobody can say that "I am the supreme controller." That is not possible. The supreme controller is Kṛṣṇa.
So this Kṛṣṇa consciousness movement means we are trying to link up our connection with the supreme controller. We do not wish to become the controller. We want to be controlled—but by the supreme controller, not by others. That is our proposition. Just like generally, one who is in service, he hankers after government service. Because it is natural conclusion that, "If I have to serve somebody, why a petty merchant? Why not take government service?"
So that is our proposition, that we have to serve. We cannot do but serve, any one of us. That is our constitutional position. Any one of us, we are sitting here, we are servant. Every one of us is servant. So our proposition is that you are servant in any case. Why not become servant of God? That is our proposition. That is Kṛṣṇa consciousness movement.