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Selling records

Lectures

General Lectures

Speech to Maharaja and Maharani and Conversations Before and After -- Indore, December 11, 1970:

Yamunā: The Hare Kṛṣṇa mantra was number one in Czechoslovakia. We have one record. I just chant Hare Kṛṣṇa over and over, the mahā-mantra, and in that country it was the most popular of all records.

Prabhupāda: In Germany also. We sold fifty thousand records in Germany. And there is another record, govindam ādi-puruṣaṁ tam ahaṁ bhajāmi. That is also selling very nicely. And recently another record you produced? What is that?

Yamunā: Yes, that will be a long-playing record, Śrīla Prabhupāda. It's name is Bhaja Hūre Mana, Mana Hū Re.

Prabhupāda: Ah, bhaja hūre mana, śrī nanda-nandana, abhaya-caraṇāravinda re.

Yamunā: And saṁsāra prayers, vande 'ham prayers.

Prabhupāda: So that is not yet out?

Yamunā: Well, from what I understood, Mr. Harrison wants to get it out before Christmas, but I have not heard from Śyāmasundara what has developed.

Conversations and Morning Walks

1972 Conversations and Morning Walks

Room Conversation -- August 1, 1972, London:

Devotee (2): I saw Mr.... Who was that? What's that man's name who made your first record in New York?

Prabhupāda: Collin.

Devotee (2): Ah, I saw Mr. Collin at the airport when you arrived in New York at that meeting, press meeting.

Prabhupāda: Oh, he was there?

Devotee (2): He was there.

Prabhupāda: Oh, why did he not see me?

Devotee (2): He didn't come. He was a little embarrassed, I think.

Prabhupāda: He must be embarrassed. He's a thief. (laughter) Desirous man never becomes happy. He did not pay me anything as royalty for the record.

Devotee: Hm.

Devotee (2): He's still selling it, too.

Prabhupāda: Huh?

Devotee (2): He's still selling that record.

Prabhupāda: Yes. Must be selling and taking advantage of this Hare Kṛṣṇa movement.

Devotee (2): That's a nice record.

Devotee: Is that Govinda?

Prabhupāda: Huh?

Devotee (2): That's a very nice record. Everyone is appreciating.

Prabhupāda: But I heard that rascal always played my record and hear Hare Kṛṣṇa.

Devotee (1): At least he's benefiting somehow. I saw him in Bombay also one day in the market of Madhubal, Madhubhag(?) temple? He was buying beads for his store in New York.

Prabhupāda: He's selling beads, records, on our account. (laughter)

Devotee (1): He was being cheated himself, in Bombay. He was being cheated like anything. He was paying one rupee for one strand of beads, those poor quality beads.

1974 Conversations and Morning Walks

Room Conversation -- February 9, 1974, Vrndavana:

Prabhupāda: (Hindi). Now what is the latest record?

Guru dāsa: "Kṛṣṇa, I miss You. Kṛṣṇa, where are you?"

Guest (1): The song?

Prabhupāda: There was...

Guest (1): Song?

Prabhupāda: Yes, song. His song, as soon as one record is published, then millions is sold. Then millions.

Guest (1): I see. And this is the song he has sung, on the recording. Wonderful. Mahāprabhu has chosen right, perfect method of prasāda.

1976 Conversations and Morning Walks

Evening Conversation -- August 8, 1976, Tehran:

Prabhupāda: Ah. Janmācāra-guṇodayaḥ. That is practical, we see. If you have got money, then people will come to you, "Oh, you are so learned, you are so qualified." Just like George, or John Lennon. What qualification they have got? But people will go there and take them as very highly learned and scholar and everything. The press reporters take their opinion. But what is their qualification? The qualification, by selling some records they have got money, that's all. What is that qualification? Now of course, they are coming to, George at least, coming to Kṛṣṇa consciousness. Otherwise, from qualification point of view, they are not learned, educated in university, nor they have got any spiritual assets, born brāhmaṇa family, nothing. Simply money.

1977 Conversations and Morning Walks

Conversation on Train to Allahabad -- January 11, 1977, India:

Rāmeśvara: So I found out that people spend more money on records than on books in America. That means that if we sell our record in the store, it can bring us a lot of income. In general, people spend more money on records.

Prabhupāda: So you get more income. For using it, let them come and take prasādam. Don't accumulate money.

Rāmeśvara: No.

Prabhupāda: Get money and spend it.

Rāmeśvara: Prasāda distribution is the best thing.

Prabhupāda: Yes.

Conversation During Massage -- January 23, 1977, Bhuvanesvara:

Rāmeśvara: Śrīla Prabhupāda? I had a question about the prasādam distribution money that I am hoping to get from the record sales.

Prabhupāda: Yes.

Rāmeśvara: I would like to know if some of it can be used for distributing prasādam in America.

Prabhupāda: Why not?

Rāmeśvara: Say, at Ratha-yātrā time.

Prabhupāda: Oh, yes.

Rāmeśvara: Big parades.

Prabhupāda: But America has money. Here they have no money. So preference should be given in India. They're poor.

Rāmeśvara: We can take a little bit out for these festivals in America.

Prabhupāda: Yes, if required, if required.

Room Conversation with GBC members -- March 2-3, 1977, Mayapura:

Prabhupāda: India's leaders, they are now giving stress on agriculture. So we should very nicely organize the Hyderabad. What you have resolved about that?

Hari-śauri: What have you resolved about Hyderabad?

Rāmeśvara: We resolved that we would send money from the record sales to help develop the food projects there, the farm there and the food distribution.

Prabhupāda: First of all you depute two or three GBCs to go there and see what is their program, how they'll utilize the money.

Correspondence

1967 Correspondence

Letter to Kirtanananda -- New York 13 April, 1967:

I understand that you are going to take sanction of India Govt for distribution of the literatures. But the present India Government has a phobia against anything which is religious fervour. The best thing would have been to have one small stall for ourselves from the Exposition authority without any cooperation of the Indian Pavilion. Then we would be able to function independently. If we distribute our Prasadam, our literature, try to sell our books and other literatures and go on playing our records and sell them, I think that will be proper utilization of our Krishna Conscious energy. If possible try to work on this line. When I think of Indian Government I become at once hopeless on account of the secular procedure.

Letter to Mukunda -- New York 13 May, 1967:

Regarding publication of the Bhagavad-gita the quotations so far received are 11000 to 13000 thousand dollars. I have got about 6000 thousand dollars and I am eager to have the balance from any other source. The profit derived from record selling may be given to this fund. Gargamuni is paying me in that way. I wish that you may also follow the same principle.

1968 Correspondence

Letter to Hamsaduta -- Allston, Mass 14 May, 1968:

So far from my side, I can say that if you have got a party who can travel with you, then you can travel with them for some time with the Sankirtana party. If you go in the bus with your Sankirtana party, then we must sell our literatures, magazines, books, records, etc. The whole institution is not in very sound financial position, so we should always remember this position and try to sell our articles so that we may again publish our books and literatures. Back to Godhead is already in difficulty for financial matter. It is giving me some anxiety. Back to Godhead may not be stopped publication—it will be a great setback for our missionary purpose.

Letter to Harivilasa -- Montreal 10 June, 1968:

If you can manage, I can send you 1000 record albums, and the price of such records will be about $4000, which means according to Indian exchange, about 40,000 Rs. Now if you can manage to sell these records and/or distribute them free to respectable persons, and take some contribution for the Deity, that will be nice, instead of appealing as suggested by Mr. Poddar. Mr. Poddar or Mr. Lal or Mr. Dalmia, all of them know about our activities, and Mr. Dalmia tld me that there is demand for the record albums and I already sent 5 record albums to him. Now, if you can arrange with their cooperation to exchange 1000 record albums for 20 pairs of Murtis, it will be a great service to the society.

Letter to Acyutananda, Jayagovinda -- Montreal 21 August, 1968:

Regarding gramophone records: When I was in India, Acyutananda knows that my record player was stolen. But when we went to Calcutta, one gentleman loaned us his record player machine, and it was nicely played. This is known to Acyutananda. This means that our record was played in another gentleman's machine. So there is no difficulty to play the records in Indian machine.

Now the summary is that you should definitely let me know immediately whether you can take charge of the printing works, whether you can distribute or sell the records, and whether in exchange of the records you can send me the Deities. These services are most important.

Letter to Brahmananda -- San Francisco 9 September, 1968:

Regarding records: You must take quotation from different record manufacturing company, or from the same company immediately, from whom you took our Hare Krishna record. We shall ourselves issue so many records. And so far this record is concerned, in a suitable moment you can talk with Mr. Kallman that Swamiji was telling that he has not received any royalty of 5%. The agreement is there; you can see. So he must pay. But if he does not pay we don't mind; we shall issue our own records and try to sell. But you can speak with him, that Swamiji is speaking like that. At least, he must give us the concession that whenever we shall require the records, he must give us at cost price. So far you have already paid him $500.00 for one thousand records. You must take delivery of them and send them to India. There to Jaya Govinda. Because you cannot get the money to keep this man as our friend without any disturbance and settle up things peacefully.

Letter to Yamuna -- Seattle 23 September, 1968:

You will be glad to know our disciple Sriman Dinesh is preparing another record, Cintamani Prakara Sadmasu, and other songs and speeches, 20 min. each side. And it will come out very soon. Regarding our former records, if you want we can send you for selling there. Hope this will find you all in good health. And awaiting your further letters about preaching work.

Letter to Krsna Devi, Dinesh Candra -- Seattle 29 September, 1968:

The Sankirtana party is selling Back To Godhead nicely and if they display the record on a record player in the street, I think we can sell this album very nicely.* If you get a cheaper price than this rate, let me know, otherwise we may get it manufactured in New York. So far album art work is concerned, I shall ask Muralidhara to do it very nicely. So please let me know what you are going to do in this connection and I hope you are in good health.

*I understand stereo records are in greater demand than mono records. So you will have to do stereo records.

Letter to Krsna Devi -- Seattle 18 October, 1968:

I am going to Montreal on the 23rd October, 1968, and from there I shall go to Santa Fe, and from there I shall go to Los Angeles. I understood that Dinesh was to see me this Sunday, but if it is not possible to see me on Sunday, then the next chance will be to see me at Los Angeles. I think the Sankirtana party can sell the records very nicely, and you can directly correspond with Tamala Krishna. They are also going to Los Angeles just after my departure.

1969 Correspondence

Letter to Dinesh -- Columbus, Ohio 15 May, 1969:

Please accept my blessings. I beg to acknowledge receipt of your letter dated May 11, 1969, and I have carefully noted the contents. Regarding your idea of pressing a 10" record, if you can sell these in ordinary stores, that's all right, but don't depend simply on temple sales. Depending on temple sales is not businesslike. You must plan your work in a businessman's way, so you cannot depend upon our centers for all sales. In the temple there are devotees, there are not businessmen, so you cannot depend on them for doing business; neither can you expect advice about business dealings from me. I have given you a department to manage nicely, and if there is some profit, you may give some for my book fund, but I cannot be consulted for advice in how you should manage the particulars of your business.

Letter to Tamala Krsna -- Tittenhurst 19 September, 1969:

The Hare Krishna record is selling very nicely. Yesterday, it sold 5,000 copies, and this week it is on the chronological list as #20. They say next week it will come to be #3, and after that it may come to #1. So they are very much hopeful of this record. Mr. George Harrison appears to be very intelligent boy, and he is by the Grace of Krishna fortunate also. On the first day, he came to see me along with John Lennon, and we had talks about 2 hours. He wanted to talk with me more, but he is now gone to his sick mother in Liverpool. So if this boy cooperates with our movement, it will be very nice impetus, for after all, he is monied man.

Letter to Nandarani -- Tittenhurst 30 September, 1969:

The first day I arrived we had talks about two hours with the Beatles, but because they are materially very rich, it is little difficult for them to understand Krishna Consciousness philosophy. In the Bhagavad-gita, perhaps you have read, it is said there that those who are too much addicted to materialistic way of sense gratification, they cannot put their faith in Krishna Consciousness. Anyway, whatever they are helping, that is welcome. Their record is selling nicely, and George Harrison is more inclined to our movement. Now he is not in London, because his mother is very ill and he has gone to Liverpool.

1970 Correspondence

Letter to Hanuman Prasad Poddar -- Los Angeles 5 February, 1970:

So our centers are managed financially by selling the books and magazines and by accepting some voluntary contributions from the public. Sometimes we manufacture incense and the visitors gladly purchase it. In this way we manage the financial affairs of our society. In London, however, we get some income by sales of "Hare Krishna Mantra" record and similarly in the U.S.A. we get some income by selling "Govinda" records and other similar records. From London the "Hare Krishna Mantra" record has worldwide sales. This is managed by Mr. George Harrison, the famous English musician, who is my uninitiated devotee. This boy has paid me recently $19,000 for publishing my Krishna book. The whole amount will be required for publishing the book in Japan.

Letter to Syamasundara -- Los Angeles 10 February, 1970:

I think if George writes a small foreword, then we can include it along with other description in the pamphlet. I think if we issue such prologue pamphlet and put it within the paper cover of the album, we can expect some order from many customers before the book is out of the press, and in that case perhaps we have to mention the price and delivery terms to save time. If the shopkeepers who will sell the records will send us order, we shall give them sufficient trade discount. So I shall be glad to hear from you how you like this idea. If you like it, then please let me know by return mail the latest date on which you will require them, so that I can arrange for that.

Letter to Krsna dasa -- Los Angeles 18 February, 1970:

Germany is a good field for expanding this movement because practically I know the largest number of "Hare Krishna Mantra" records have been sold in Germany; and from your report it also appears that their response is very encouraging as you have sold so many BTGs in one day.

Letter to Sumati Morarjee -- Los Angeles 4 March, 1970:

For the present, I have a plan for opening 108 centers all over America, Europe, Canada, Japan, and Australia. I have got at present 26 centers. I have sent some of my devotees in Germany where people are more interested in this Hare Krsna movement. You will be pleased to know that simply in Germany alone our "Hare Krishna Mantra" record has been sold to the extent of 57,000 copies.

Letter to Jagadisa -- Los Angeles 9 July, 1970:

I am especially happy whenever I learn that my books and literature are being widely distributed, so it is very good news to learn that you are also selling so many of our literatures. In this connection, however, you should see that the daily sales are recorded duly and at the end of the week the amount owed for these sold literatures should be sent by check to L.A. I have already advised these things to you in my letter sent last week. Anyway, the idea is that now we are increasing in size of our organization and also our expenditures for literatures are increasing so we must do everything very carefully so that there will not be any difficulty.

1971 Correspondence

Letter to Tamala Krsna -- Nairobi 13 October, 1971:

Regarding record impressions, the price appears to be very much exorbitant. In U.S.A. I think such records are printed at 15 cents per copy. So that comes to Rs. 1.13. Why should we get from Gramaphone Co. at such high cost? What will be the selling price for these records? If the cost is about Rs 5/- per record then would they be sold at Rs. 10/-? I do not know at what price you have sold them in the past. Anyway if you have already placed the order with Gramaphone Co. then what can be done? We will have to take delivery of them. So in your next letter to the Bombay address you can mention the exact amount to be paid to the Gramaphone Co. and a check will be issued directly in their name. I think there is no need of issuing a check in the name of ISKCON and again have to transfer it to the company name. The real method is that the check should be issued directly to the payee's name.

1974 Correspondence

Letter to Hamsaduta -- Vrindaban 7 September, 1974:

Regarding record albums, it is something sentimental. They will purchase and hear for sometime and throw it and purchase another. A book purchased will remain, and once even one line is read, that will benefit the reader.

Regarding the printing, it does not matter where you print our German books. Never mind the cost whether it is a little more or less. Wherever it is convenient. We are not after profit. The important thing is good printing and binding so that the people will be impressed. A book sold rather than a record will be a solid sale.

Letter to Hamsaduta -- Mayapur 1 October, 1974:

The book sales are very encouraging, increasing, increasing. It is very good news. Thank you, I want this. Record selling is temporary. Even George Harrison's record sales do not continue for a long time. But, a book sold becomes a permanent matter for enjoyment. We read the scriptures again and again and it is still fresh. When there is time I go on reading my own books.

Letter to Hamsaduta -- Bombay 1 December, 1974:

Regarding introducing the records in USA, yes, why not, but do not minimize the book selling. Better if a different party is engaged in record selling, so that the book selling may not be affected. Both book selling and record selling are good, but book selling is better and permanent. Record selling is temporary. It is very encouraging that you plan to publish one volume per month of Srimad-Bhagavatam.

Letter to Vipini -- Bombay 19 December, 1974:

I have received your check for $200.00 and appreciate it very much. As far as your engagement is concerned I think it is most appropriate for you to consult with the GBC men. But one thing that everyone should understand is that I am not so interested in selling incense as I am in selling books. Distribution of my books is the most important thing. These other things such as selling incense, records etc., are not so much important as this. If Spiritual Sky is a separate concern then what is the need of our own men who are capable preachers to be engaged in that way. I want that my books be distributed in huge quantities, and thus we will be able to thoroughly convince the majority of the population especially there in America. But finances are also needed. Therefore for further direction you please contact the GBC men and they will give you consultation. The more one preaches the more he becomes expert and the more he is able to convince others.

1975 Correspondence

Letter to Ajita -- Bombay 6 January, 1975:

Regarding dishonest means being used I have never advised or taught anyone like that. That is not my idea. This record distribution has caused havoc. It should be stopped immediately. I have also asked Hamsaduta to stop it. Book distribution is our real business. If we give them a record, they simply hear some magical sounds and take it for sense gratification, but if they receive one of our books and read even one page, they get eternally benefited. Therefore I am stressing this book distribution, not other things. Stop record selling completely. This is my order.

Letter to Hamsaduta -- Bombay 6 January, 1975:

I have considered this matter of record distribution and have decided that it should be immediately stopped. It has simply caused havoc. It should be stopped everywhere. The stress must be on books, nothing else needs to be sold. If someone hears a record, he will not understand anything of our philosophy. He will simply enjoy it as sense gratification. But if he gets a book and reads even one page, then he may very likely be induced to take part in our movement. These records are not important. My books are important. You should make arrangement to distribute them in as much quantity as possible.

Letter to Brahmananda -- Bombay 7 January, 1970:

Hamsaduta was giving stress to selling records using all tricks, by any means. The incident in Germany has caused havoc all over the world. It is hampering our reputation everywhere. I do not want this record distribution to continue. It must be stopped immediately. I have already informed Hamsaduta. Distributing books is our real business, not these records. Has anyone ever become convinced in Krishna Consciousness by listening to this record? No. He will simply think it is nice magical sounds, that's all. But, if he reads one book, he will be convinced about spiritual life. That is our success. So, stop this record distribution immediately everywhere. And stress book distribution more and more.

Enclosed is one letter from Ajita das who is the Stockholm temple president. He is expressing the typical type of anxiety and confusion which arises from this record selling business.

Letter to Prabhavisnu -- Honolulu 3 February, 1975:

Regarding the question about selling records there, I have already told Hamsaduta that it may continue temporarily until the stock is finished, but you must give a book with each record.

Page Title:Selling records
Compiler:Labangalatika
Created:22 of May, 2010
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=1, Con=6, Let=26
No. of Quotes:33