Reputation (Lectures)

Expressions researched:
"reputable" |"reputation" |"reputations" |"repute" |"reputed"

Bhagavad-gita As It Is Lectures

Introduction to Bhagavad-gita As It Is -- Los Angeles, November 23, 1968 :

Devotee: The last sentence was, "Bhagavān sometimes mean any, any, means any powerful person or demigod, but here it means Kṛṣṇa. This is confirmed by all the great..."

Prabhupāda: Now this bhagavān, you have heard, many times I have explained, bhaga. Bhaga means opulence. There are six kinds of opulences. What is that? Wealth, and then influence, strength, reputation and knowledge, beauty and renunciation. Is it not six? If a man is wealthy, very rich, just like in your country Rockefeller, Ford, there are many rich men in your, the..., your country is very rich. So if one is very rich he is called opulent. If a man is very reputed, famous man, he is also opulent. If a man is very influential, he is also opulent. If a man is very strong... Now the strong man, formerly strong men had request, ahh, respect. All the kings, they were respected on their personal strength. They used to..., they had to fight with the opponents. So that is also opulence. Then beauty. A very beautiful man or woman, that is also opulence. And wise, very learned, wise man, that is also opulence—scientist, philosopher, mathematician. So they are also opulent.

Introduction to Bhagavad-gita As It Is -- Los Angeles, November 23, 1968 :

So these six principles are there. Just like we are minute part and parcel of the Supreme Lord. Fragment, very small fragment. So every one of us have got some money according to our capacity. Every one of us has got some strength or some reputation or some beauty or some knowledge. Comparatively it may be that your position may be greater than me or other's position may be greater than you, that not all of us on the same level. There are comparative positions. So bhagavān means you go on searching. When you find a person that nobody is richer than Him, nobody is stronger than Him, nobody is richer than Him, nobody is reputed than Him, nobody is wiser than him, nobody is beautiful, more beautiful than Him, and nobody is renouncer than Him, He is Bhagavān, He is God.

Lecture on BG 2.1 -- Ahmedabad, December 7, 1972:

The same thing, here Vyāsadeva describes: śrī bhagavān uvāca. He's not ordinary person. Bhagavān speaking. Bhagavān means... What is Bhagavān? Aiśvarya. Aiśvarya means riches. Nobody can be richer than Bhagavān. We have got our ideas of richness. I may be rich, but you are richer than me. Somebody is richer than you. Somebody is richer than another, another, another. You go, make proceed. When you find out the final richest person, that is Bhagavān. Aiśvaryasya sama... Samagrasya. All riches. Not that partial. One may have one thousand, another man, one lakh, one man, one crore, but nobody can say that "I have got all the monies." No, that is not possible. But Bhagavān has all the monies. Aiśvaryasya samagrasya vīryasya. Similarly, strength, bodily strength or power. Aiśvaryasya samagrasya vīryasya yaśasaḥ. And similarly, reputation. We are also reputed. But nobody can be reputed than Kṛṣṇa. Just like five thousand years ago He spoke this Bhagavad-gītā, and He's so reputed that Kṛṣṇa spoke Bhagavad-gītā and still it is running on. Not only in India, but we are traveling all over the world. There are so many editions of Bhagavad-gītā. So He's so reputed. So aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47). And beautiful. The most beautiful. Kṛṣṇa, most attractive. Yaśasaḥ śri..., jñāna, knowledge, the book of knowledge which He has given, this Bhagavad-gītā, there is no comparison. There is no second book in the whole world which contains so full of knowledge. So jñāna. And vairāgya also. In spite of all the property of Kṛṣṇa, Kṛṣṇa doesn't care for this material world. He is busy in the spiritual world. Rādhā-mādhava kuñja-bihārī. He's busy in Vṛndāvana. He has many servants. Just big man has got many secretaries, servants, they look after, similarly, in this material world. His representatives—Brahmā, Viṣṇu, Maheśvara—they are managing the affairs of this whole universe. But He's enjoying in Vṛndāvana. Jaya rādhā-mādhava kuñja-bihārī. He has no concern. He doesn't care what is happening here. But it, it does not mean that He doesn't care, but He has no anxiety how the things are being managed. When it is mismanaged, then sometimes Kṛṣṇa comes in His Vāsudeva form. Not the original Kṛṣṇa. Original Kṛṣṇa never leaves Vṛndāvana. Padam ekaṁ na gacchati. He's always in His abode.

Lecture on BG 2.1-11 -- Johannesburg, October 17, 1975:

So here Kṛṣṇa is addressing Arjuna, anārya: "Non-Aryan. You are kṣatriya. Your service is now required to fight with persons who have created injustice. So what is this, that you are denying to fight?" Anārya juṣṭam. And asvargyam. Asvargyam means "By denying your duty you cannot be elevated in your next life or you cannot be elevated in the higher planetary system." For a kṣatriya, it is the duty of the kṣatriya to fight and lay down his life. Then he is promoted to the higher planetary system. That is the shastric injunction. If he becomes victorious, then he enjoys this material world, and if he dies, he is promoted to heaven. These things are there. Therefore Kṛṣṇa is advising Arjuna, asvargyam: "If you deny to fight, then you will be refused to enter in the higher planetary system." Akīrti-karam. "And you are known as a great fighter, great soldier and My friend, and this will be going against your reputation. Don't do this."

Lecture on BG 2.2 -- London, August 3, 1973:

Big, big professors, in Europe, they say like that, "After death, everything is finished." Cārvaka Muni's theory. This kind of theory was accepted long, long ago. In the Vedic culture. Not accepted, was heard. Never it was accepted. Cārvaka theory. Cārvaka theory was atheist. He was not... (break) So his philosophy was atheistic philosophy. He used to say that bhaṣmi bhūtasya dehasya kuto punar āgamaḥ, means bodily concept of life, talking of this body, deha, that it is burned into ashes. So he used to say, "When the body is burned into ashes, then where is the chance of coming back?" That means he had no information of the soul. (break)

...accepted by the Vedic civilization. The anārya... (break) The Āryan theory is that what is next life, what is next life, progressive. That is ārya. Civilized man. They may think like that. But you are belonging to the Āryan family, Pāṇḍava family. Akīrti-karam. You are celebrated as Kṛṣṇa's friend. (break) So people will say that "Kṛṣṇa's friend, he's not fighting." Therefore akīrti-karam, reputation defamation it is. "Don't do this." And He says, kutaḥ-kaśmalam idaṁ viṣame samupasthitam. "And in this, at this time of danger... There is fighting; you have to fight. And viṣame, at this time of danger, you are so much bewildered that you given up your weapons down. And now you promise that 'No, I shall not fight.' " So immediately Arjuna was condemned.

Lecture on BG 2.4-5 -- London, August 5, 1973:

So Prahlāda Mahārāja... Nṛsiṁha-deva offered Prahlāda Mahārāja, "Now you can take any kind of benediction you like." So Prahlāda Mahārāja replied, "My Lord, we are materialists. I am born of a father absolutely materialist. So I am also, because I am born of a materialist father, I am also materialist. And You, the Supreme Personality of Godhead, You are offering to give me some benediction. I can take any kind of benediction from You. I know that. But what is the use of it? Why shall I ask You for any benediction? I have seen my father. Materially, he was so powerful that even the demigods, Indra, Candra, Varuṇa, they were threatened by his red eyes. And he gained over, control over the universe. He was so powerful. And riches, wealth, power, reputation, everything complete, but You have finished it in one second. So why You are offering me such benediction? What shall I do with them? If I take that benediction from You and I become puffed up and do everything wrong against You, then You can finish it within a second. So kindly do not offer me such benediction, such material opulence. Better give me benediction to be engaged in the service of Your servant. I want this benediction. Let me be benedicted by You that I may be engaged in the service of Your servant, not directly Your servant."

Lecture on BG 2.11 (with Spanish translator) -- Mexico, February 11, 1975:

Prabhupāda: How do you understand? When you go for treatment to a physician, how do you understand that here is a physician? How do you understand? Tell me?

Hṛdayānanda: He says by the title and reputation.

Prabhupāda: Yes. Some way or other, you know that he is a physician. So similarly, you have to find out guru. Guru... First of all, who requires a guru? That is the question. Because guru is not a fashion... The... It is said in the Śrīmad-Bhāgavatam, tasmād guruṁ prapadyeta: (SB 11.3.21) "On account of this, you should go to a guru." What is that account? Tasmād guruṁ prapadyeta jijñāsuḥ śreya uttamam: "One who is very much inquisitive to know about spiritual affair, he requires a guru." Spiritual affair means that... We are in this material world. We are suffering. When the question will come in one's mind, "Why I am suffering?" that is spiritual. Just like an animal is being taken to the slaughterhouse. He cannot inquire, "Why I am being taken to the slaughterhouse?" But if a man is being taken forcibly, he'll protest; he will cry; he'll call crowd. Therefore human being can inquire about spiritual affair. So when there is spiritual inquiry, then one requires a guru. And by going to guru, as it is stated, tad viddhi praṇipātena paripraśnena sevayā (BG 4.34).

Lecture on BG 2.20 -- Hyderabad, November 25, 1972:

Therefore we make some plan in this life, and my, this material body, this gross body is finished, that is dead, but my idea, in the subtle body, in the mind, it remains. And because it remains in my mind, therefore to fulfill my desire I have to accept another body. This is the law of transmigration of the soul. The soul is, thus, with his plan, he is transferred into another gross body. And along with the soul, there is Supersoul, Supreme Personality of Godhead. Sarvasya cāhaṁ hṛdi sanniviṣṭo mattaḥ smṛtir jñānam apohanaṁ ca (BG 15.15). So the Supersoul, Supreme Personality of Godhead, gives him intelligence: "Now you wanted to execute this plan. Now you have got a suitable body and you can do it." So therefore we find that somebody is great scientist. Or a very nice mechanic. This means that in the last life he was mechanic, he was making some plan, and this life he gets chance, and he fulfills his desire. He discovers something and becomes very reputed, famous man. Because karmīs, they want three things: lābha-pūjā-pratiṣṭhā. They want some material profit and they want some material adoration, and lābha-pūjā-pratiṣṭhā, and stability. This is material life. So one after another, we are trying to have some material profit, some material adoration, material reputation. And therefore we are having different types of body. And it is going on. Actually this acceptance of body does not mean I die. I am there. In subtle form, I am there. Na jāyate na mriyate. Therefore there is no question of birth and death.

Lecture on BG 2.27-38 -- Los Angeles, December 11, 1968:

Devotee: 33: "If however you do not fight this religious war, then you will certainly incur sins for neglecting your duties and thus lose your reputation as a fighter (BG 2.33)."

Prabhupāda: And on the other hand, if you don't fight, then... You are known as a great warrior, a great soldier. If you go away, people will say against your reputation: "Oh, Arjuna has become a coward. He has fled away from the fight." So it is better to die than to have bad reputation. That is another argument. Yes.

Lecture on BG 2.27-38 -- Los Angeles, December 11, 1968:

Nara-nārāyaṇa: I am yet not so clear to understand why it is so important to Arjuna that Kṛṣṇa should say to Arjuna that it is so important, the reputation. Because in Arjuna's own heart he knows that he is being kind, or that he is in confusion because of his kindness. Does this make a difference, the opinion that one's fellow kṣatriya would have of him?

Prabhupāda: Arjuna was reputed as a great warrior. So he should remain a great warrior. A warrior's business is not to stop fighting on the plea of becoming kind. If you have gone to the warfield and if you practice nonviolence there, this is useless. Why should you go? There is a Bengali proverb that naste bose guṇṭhanam(?), that... In India, the girls, they cover their head. That is the system of married girl's shyness. So it is said that one girl is on the stage for dancing. Now while she is to dance, she's covering the head. What is the use of covering the head? You have come to dance, you dance. Similarly, in the warfield, you have gone there to fight. Where is the question of becoming nonviolent? So things should be done according to the time and atmosphere. In the warfield, there is no question of nonviolence. The war is arranged for committing violence. Where is the question of preaching there nonviolence?

Lecture on BG 2.33-35 -- London, September 3, 1973:

Pradyumna: (leads chanting, etc.) Translation: "If, however, you do not fight this religious war, then you will certainly incur sins for neglecting your duties and thus lose your reputation as a fighter."

Prabhupāda:

atha cet tvam imaṁ dharmyaṁ

saṅgrāmaṁ na kariṣyasi

tataḥ sva-dharmaṁ kīrtiṁ ca

hitvā pāpam avāpsyasi

(BG 2.33)

So imaṁ dharmyam, religious fight. Just like even nowadays also, if the soldier disobeys the order of the commander, that soldier is shot down by martial law. Because to disobey the order of the commander is sinful. So Kṛṣṇa says, atha cet tvam imaṁ dharmyaṁ saṅgrāmaṁ na kariṣyasi. This fight is not ordinary fight. It is not the politician's fight. "For the sake of religion, you must fight. And if you do not, then sva-dharmam... You are a kṣatriya. Not only kṣatriya, you are a very well known fighter. You have been recognized by so many demigods." Arjuna got the pāśupata-astra. To test Arjuna's fighting capacity, sometimes Lord Śiva, when Arjuna was hunting in the forest, so Lord Śiva also, as a hunter, he appeared before him, and when a boar was killed by hunting, Lord Śiva claimed that "I have done this killing." Arjuna said, "No, I have done this." So there was controversy, who will claim that hunt, I mean to say, killed animal.

Lecture on BG 2.33-35 -- London, September 3, 1973:

So Arjuna was recognized by Lord Śiva, by King Indra, and many others also. So Kṛṣṇa says that "You have got recognition from big personalities. So if you don't fight, then not only you shall be irreligious but also you'll lose your reputation." Tataḥ sva-dharmaṁ kīrtiṁ ca hitvā pāpam avāpsyasi. Pāpam means sin or sinful reaction. So it has to be judged, when... Sometimes fighting is pāpam, means sinful activity, and sometimes fighting is puṇyam, pious activities. It requires the time, circumstances, on what ground the fighting was going on, on whose order the fighting was going on. These are to be studied. So violence and nonviolence. Our great leader, Mahatma Gandhi, he wanted to prove from Bhagavad-gītā, nonviolence. He started the nonviolence movement, and he wanted to support... Everyone takes advantage of Bhagavad-gītā and tries to support his view on the strength of Bhagavad-gītā. Therefore you will find so many interpretations. Everyone wants to utilize. There are more than six hundred publication, commentaries, on Bhagavad-gītā. One Dr. Rele in Bombay, he has interpreted Bhagavad-gītā as talks between a physician and a patient.

Lecture on BG 2.33-35 -- London, September 3, 1973:

Therefore Kṛṣṇa says that tataḥ sva-dharmaṁ kīrtiṁ ca: "You will, by neglecting your sva-dharma, your professional or occupational duty, and minimizing the importance of your recognition, kīrti..." Kīrtir yasya sa jīvati: "Anyone who is reputed for his good activities, he lives forever." Kīrtir yasya sa jīvati. Bhaja sādhu-samāgamam. Tyaja durjana-saṁsargaṁ bhaja sādhu-samāgamam. Cāṇakya Paṇḍita also says kīrtiḥ sa... Who lives forever? One who has got reputation for his, one who is famous for his good activities. "So don't try to lose your reputation. You are a great fighter, recognized by so many authorities, and if you don't fight, then people will say, 'Now Arjuna is finished. He cannot anymore fight.' So don't lose this reputation. Don't be deviated from your occupational duty as a kṣatriya. If you do all these things, then pāpam avāpsyasi. You don't think that it will be pious. You will, on the other hand you will become impious." Pāpam avāpsyasi. Next verse.

Lecture on BG 2.33-35 -- London, September 3, 1973:

Pradyumna: (leads chanting, etc.)

Translation: "People will always speak of your infamy, and for one who has been honored, dishonor is worse than death."

Prabhupāda:

akīrtiṁ cāpi bhūtāni

kathayiṣyanti te 'vyayām

sambhāvitasya cākīrtir

maraṇād atiricyate

(BG 2.34)

Sambhāvitasya, one who is very reputed, famous man, if he does something wrong, then it was better to die before such infamy is grown. This is advised. Arjuna is famous as a great fighter. Not only that, he is personal friend of Kṛṣṇa, so much so that Kṛṣṇa has agreed to become his chariot driver. Just try to understand what is his position. The Supreme Personality of Godhead, Kṛṣṇa, who is worshiped by Lord Brahmā, govindam ādi-puruṣaṁ tam ahaṁ bhajāmi **, He has agreed to drive the chariot of Arjuna on account of friendship. Now, we have to imagine how much famous he is. "Everyone will say, 'Oh, Kṛṣṇa is his so intimate friend that He has agreed to drive his chariot!' This is your reputation all over the world." So sambhāvitasya cākīrtiḥ. "And if you don't fight now, what people will say? Better you die." Kṛṣṇa is advising that "Instead of becoming a very good man, nonviolent, you lay down your life. That is My advice. You die. I shall see that you have died. I will be very much pleased." This is Kṛṣṇa's advice. How much He has become, I mean to say, dissatisfied with the decision of Arjuna, "Kṛṣṇa, I am not going to fight this battle." So Kṛṣṇa's last advice is that if you don't fight, better you die before him. I shall be very much pleased." Then?

Lecture on BG 2.33-35 -- London, September 3, 1973:

So here also the same thing, five thousand years also ago, that Kṛṣṇa says that "You are so reputed a fighter, and if you stop fighting, people will not consider... Especially other commander-in-chiefs like Droṇācārya, Bhīṣma, Karṇa... They are mahā-rathas." Mahā-ratha means one fighter who can combat with thousands of men alone. He is called mahā-ratha. As nowadays the titles are "captain," "commander," "commander-in-chief," similarly, formerly "mahā-ratha," "ati-ratha" were the titles given to the soldiers, fighters. So mahā-ratha, the greatest commanders... So Kṛṣṇa said that "You are recognized, one of the mahā-rathas. So what the other mahā-rathas will think of you? They will not consider that out of compassion you did not fight. They will think that out of fear you have left the battlefield. They will take the opposite." Bhayād raṇād uparatam. "Out of fear you have stopped fighting." Maṁsyante tvaṁ mahā-rathāḥ. "So now you are recognized as one of the mahā-rathāḥ. Yeṣāṁ ca tvaṁ bahu-mataḥ. "Oh, you are known by various, I mean to say, commander-in-chiefs." Bhūtvā yāsyasi lāghavam: "In their eyes you will be considered as degraded." Bhūtvā yāsyasi lāghavam. "Why should you accept? Better fight and die." That's all right. Thank you.

Lecture on BG 4.1 and Review -- New York, July 13, 1966:

Student: ...big scholars would, would write a commentary on the Gītā if he, if it says in the Gītā that you must belong to the disciplic succession in order to be able to understand it.

Prabhupāda: Yes. The trick is that because Gītā is a very reputed literature and Dr. Radhakrishnan, he's also a reputed scholar, so he thought that "I can..." Now, at the present moment, the things are going that everyone can give his own interpretation. That is the modern tendency, that everyone can give his own interpretation in any literature. So that, I mean to say, propensity, is also in Dr. Radhakrishnan, in Gandhi, and many other persons also. They are renowned persons of the world. So they have translated, and they have given their own opinion. But actually, so far Bhagavad-gītā is concerned, it is to be understood in the process as recommended by Kṛṣṇa. That is clear here. Otherwise, Kṛṣṇa would not have said that is lost. Five thousand years before, there were many scholars, but still, Kṛṣṇa said that "The Bhagavad-gītā..., the purport of the Bhagavad-gītā is now lost." Why it is lost? That means simply scholarship will not do. One has to...

Lecture on BG 4.7 -- Montreal, June 13, 1968:

Lord Caitanya immediately enunciates the constitutional position of the living entity. Sanātana Gosvāmī inquired from Him that, "Who am I? Why I am always in miserable condition, three kinds of miserable condition?" So in answer to this question, "Who am I?" or "Who are all these living entities?" Śrī Caitanya Mahāprabhu immediately answered that jīvera svarūpa haya nitya-kṛṣṇa-dāsa (Cc. Madhya 20.108-109). The real identity of the living entity is that he is eternally servant of God. We should not understand this word servant in the meaning of materialistic servant. To become servant of God is a great position. That is not ordinary position. Just like people try to get some government servitorship. Government service. That is also servant, to become servant. Why? Or people try to get some service in some established firm, well-reputed business firm. Why? That service is comfortable, there is great profit in such kind of service. So if people are satisfied by getting a government service or service in some good establishment, then just think over if you become servant of God then what is your position? Because God is the government of all government. So to become servant of God... We are servant of God constitutionally. Just like Caitanya Mahāprabhu says, jīvera svarūpa haya nitya-kṛṣṇa-dāsa (Cc. Madhya 20.108-109).

Lecture on BG 4.12-13 -- New York, July 29, 1966:

So just believe it. It is standard. It is accepted by all the great stalwart scholars and ācāryas of repute. Just like Śaṅkarācārya, Rāmānujācārya, Madhvācārya, great scholars and ācāryas. They have accepted it. Mahājano yena gataḥ sa panthāḥ (CC Madhya 17.186). We have to follow the footprints of great saints and sages, those who have achieved success by this indication of Bhagavad-gītā. Don't follow your whims. Take the standard advice. Just try to become Kṛṣṇa conscious. Just try to understand Kṛṣṇa, what is Kṛṣṇa. And the result is that after leaving this body, you are no more going to accept any material body, but you enter into the spiritual kingdom and you have your spiritual body which is eternal, full of knowledge and blissful. This is the chance.

Lecture on BG 6.40-42 -- New York, September 16, 1966:

Once begun, transcendental life, spiritual life or Kṛṣṇa consciousness, it will never be stopped. You can finish it even some percentage, you have to begin again from that point to further advancement. That is the... That means spiritual asset is never lost. Material asset is lost with this body. As soon as we change our body, whatever we are acquiring materially in this world, house, business, bank balance, field(?), reputation, education, this will be all finished just with the end of this body.

Lecture on BG 7.1 -- Ahmedabad, December 13, 1972:

This is the version of Śrīmad-Bhāgavatam. So Brahman realization is for the persons who are trying to understand the Absolute Truth by philosophical speculation. That is the understanding. Similarly, the localized Paramātmā feature is realized by the yogis. Dhyānāvasthita-tad-gatena manasā paśyanti yaṁ yoginaḥ (SB 12.13.1). And the devotees, they realized directly the Supreme Personality of Godhead, Bhagavān, ṣaḍ-aiśvarya bhagavān, with full richness, full reputation, full strength, full knowledge, full renunciation. This is the meaning of Bhagavān. I have already explained. So that Bhagavān is speaking.

Lecture on BG 7.1 -- Bombay, January 13, 1973:

So these are six kinds of attraction. So Bhagavān means one who is in full possession of all these attractive features, He's Bhagavān. Not any rascal loitering in the street and becomes Bhagavān. No. That is misleading. We do not know what is meant by the word bhagavān; therefore we accept any rascal as Bhagavān. Aiśvaryasya samagrasya. Riches. There are many rich men in Bombay city, but nobody can claim that "I am the possessor of all the riches. All the bank money or any money there is in Bombay, that is my money." Nobody can say. But Kṛṣṇa can say. Aiśvaryasya samagrasya. Samagra riches, not paltry portion of it. Samagra. Aiśvaryasya samagrasya vīryasya. Strength, influence. Vīryasya. Yaśasaḥ, reputation, fame. Just like Kṛṣṇa spoke this Bhagavad-gītā five thousand years ago, but still it is adored all over the world. Not only in India, but all over the world. Bhagavad-gītā is known in any country, irrespective of religion or faith. Everyone, any intelligent man, any scholar, any philosopher reads Bhagavad-gītā. That means Kṛṣṇa is so famous. Everyone knows.

Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973:

So Bhagavān means the supreme opulent. Bhaga means opulence. Just like riches, reputation, strength, beauty, knowledge, renunciation. These are called opulences. So every one of us has got little opulences. I have got also little money. You have got also little money. But I cannot claim, neither you can claim that you are the proprietor of all the riches of the world or the universe. That you cannot claim. Nobody can claim. But God can claim. That is the difference. God can claim. As He claims... We understand from the Bhagavad-gītā:

bhoktāraṁ yajña-tapasāṁ

sarva-loka-maheśvaram

suhṛdaṁ sarva-bhūtānāṁ

jñātvā māṁ śāntim ṛcchati

(BG 5.29)

Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973:

When we speak of Kṛṣṇa, you understand "God." Kṛṣṇa is one of the names of God. There are many millions of names, of which "Kṛṣṇa" is the chief. Because this word, Kṛṣṇa, means all attractive, because He's fully opulent. Just like if, in this material world, if one man is very rich, he's attractive. He draws attention of the people in general. If he's very powerful, he draws attention. If he's very reputed, famous, he draws attention. If he's very wise, learned, he draws attention. But Kṛṣṇa has got all these things in fullness. Therefore, He draws attention of everyone. Therefore His name is Kṛṣṇa. This "Kṛṣṇa" means all-attractive. He has got all the attractive features. Therefore He's called Kṛṣṇa. So Kṛṣṇa says: "Just try to increase your attachment for Me. Practice this." It is not difficult. Just like we have got attachment for something here in this material world. Somebody's attached to do business, somebody's attached to woman, somebody's attached to man, somebody's attached to riches, somebody's attached to art, somebody's attached to... So many things. There are many subject matters of attachment. So attachment we have got. That we cannot deny. Everyone. We have got some attachment for something. That attachment should be transferred for Kṛṣṇa. That is called Kṛṣṇa consciousness. We are attached to something with consciousness, not blindly. So we have got the consciousness. When we turn our attachment, or train ourself to increase our attachment for Kṛṣṇa, that is called bhakti-yogam. Bhakti-yogam. You have heard the name of yoga. Yoga means connecting link. So if you practice this bhakti-yoga, then, gradually, you increase your attachment for Kṛṣṇa. That is the... It is stated also in the Bhagavad-gītā: bhaktyā mām abhijānāti yāvān yaś cāsmi tattvataḥ (BG 18.55). "If you practice bhakti-yoga, that is called bhaktyā, then you can understand Me. Not otherwise."

Lecture on BG 7.1 -- Hong Kong, January 25, 1975:

Bhaga, we understand the word bhāgyavān, bhāgya. The bhāgya, bhāgyavān, this word comes from bhaga. Bhaga means opulence. Opulence means riches. How one man can be opulent? If he has got money, if he has got intelligence, if he has got beauty, if he has got reputation, if he has got knowledge, if he has got renunciation—this is the meaning of Bhagavān.

Lecture on BG 7.1 -- Durban, October 9, 1975:

So any conditioned soul... There are two kinds of living entities: the liberated and the conditioned soul. So we should not receive any knowledge from conditioned person. We must receive knowledge from the liberated. So Kṛṣṇa, Bhagavān, the Personality of Godhead—who can be more liberated than Himself? Therefore He says—we should accept it. If you are fortunate enough, then whatever He says, you should accept it. He says that mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ. Everyone, at least human being, advanced human... The advanced human being is called Aryan, means advanced. Anyone who is advanced in spiritual knowledge, he is to be called Aryan. So the Aryan civilization, Vedic civilization... When Arjuna, I mean to say, denied to fight, Kṛṣṇa accused him that "You are talking like non-Aryans. You are not Aryan." Anārya-juṣṭam, akīrti-karam arjuna: (BG 2.2) "You are talking like a non-Aryan, and which will defame your reputation. Don't say like that." So Aryan means one who is advanced in spiritual knowledge. So Kṛṣṇa says that "If you increase your attachment for Me..." Mayy āsakta. Mayi āsakta. Āsakta means "attachment." "Simply if you increase your attachment for Me," mayy āsakta-manāḥ, "in such mind..." That is called, actually, meditation.

Lecture on BG 7.1 -- Nairobi, October 27, 1975:

There are six kinds of opulences. Which one possesses in full, He is called Bhagavān. There is meaning. So we have several times explained: aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47). The Supreme Personality of Godhead, because He is the proprietor of all wealth, sarva-loka-maheśvaram, He is the proprietor of all the planets, all the universes, so who can be fortunate than Him? Bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). If you have got one lakh shillings or ten lakh shillings we think we have become very rich. But Kṛṣṇa says, sarva-loka-maheśvaram: "I am the proprietor of all the planets." So who can become richer than Him? Therefore He is Bhagavān. The highest rich man, the richest person is called Bhagavān. Nobody can claim that he is the richest. That is not possible. So one who claims that "I am the richest. Nobody is equal to Me, and nobody is greater than Me," He is Bhagavān. Mattaḥ parataraṁ nānyat kiñcid asti dhanañjaya: (BG 7.7) "Nobody is greater than Me." That is Bhagavān. Bhagavān cannot be so cheap that anyone can claim that "I am God. I am Bhagavān." That is cheating. He must prove first of all that he is the richest of everyone. Not only richest, aiśvaryasya samagrasya vīryasya, in strength also. Vīryasya. Vīryasya yaśasaḥ, also reputation.

Lecture on BG 7.1 -- Nairobi, October 27, 1975:

Now, Kṛṣṇa is, at least in this material world, in this planet, everyone knows Kṛṣṇa. Who is such a person who is so famous all over the world? Especially since we have started this Kṛṣṇa consciousness movement, anywhere we go, they chant, "Hare Kṛṣṇa." As soon as they see us, our men, jokingly or seriously they chant, "Hare Kṛṣṇa." When I was first coming to Nairobi from London, the plane stopped at Athens at twelve o'clock at night. So we got down and was in the public room, and some young men, immediately they began to chant, "Hare Kṛṣṇa," at twelve o'clock. (laughter) So Kṛṣṇa is so famous at twelve o'clock in Athens even. Who is such a person within this world? This is Bhagavān. Aiśvaryasya samagrasya vīryasya yaśasaḥ. Yaśaḥ mean reputation. He is so reputed. Anywhere Kṛṣṇa is known.

Lecture on BG 7.1-3 -- Stockholm, September 10, 1973:

There are six kinds of opulences: wealth, I mean to say, reputation, strength, knowledge, renunciation, beauty. These are called opulences. If one person is very rich, he is opulent, he attracts attention of many persons. Similarly, if one person is very influential, strong, he also attracts. Similarly, if one man is very famous for his activities, he also attracts attention. Similarly, if one man is very beautiful or a woman is very beautiful, he or she attracts attention. If one is very wise, learned, he also attracts attention. These are called six opulences, and these opulences are possessed by us in small quantity. Every one of us may possess some riches, maybe little wise or very... Not very strong, little strong. Little, little quantity of these opulences are there in every person. But when you find a person that nobody possesses more than him all these opulences... The Sanskrit word is asama ūrdhva. Asama means "equally," and asama means "without being equal." And ūrdhva means "above." When you find somebody, above him or equal to him, anyone else is as rich, as famous, as opulent, as wise, as beautiful, that person is called God. This is the definition of God. God is great means nobody is equal to Him, nobody is above Him in any kinds of opulences. That is called bhagavān.

Lecture on BG 13.19 -- Bombay, October 13, 1973:

So svayaṁ bhagavān, Kṛṣṇa, kṛṣṇas tu bhagavān svayam (SB 1.3.28). We have many times explained the word bhagavān. Bhagavān means six opulences. Riches and... Aiśvaryasya samagrasya vīryasya. Potency. Vīryasya yaśasaḥ, fame, reputation. Aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47), beauty, jñāna, knowledge, and vairāgya, detachment. When one is full with all these six opulences, he's God. So people try to get the opulences. Everyone is trying by karma, jñāna, yoga. But nobody can attain the opulences in full strength. That is not possible. So the simple definition of God is that one who is in full six opulences, he's God. That has been analyzed by great saintly persons, including Lord Brahmā, and it has been decided that the all the six opulences can be found in Kṛṣṇa.

Lecture on BG 18.67 -- Ahmedabad, December 10, 1972:

There are some people, they think, "By satisfying Durgā, we shall be happy." That is also mentioned in the śāstras, but that happiness is only within this material world. Dhanaṁ dehi rūpaṁ dehi rūpavatī-bhāryāṁ dehi yaśo dehi, dehi, dehi. After worshiping Goddess Durgā, we ask all these benedictions: "Give me money, give me beautiful wife, give me reputation, give me strength, give me victory." Durgā-devī gives you. But that is not actual happiness.

Lecture on BG Lecture -- Ahmedabad, December 8, 1972:

...yesterday the definition of Bhagavān, ṣaḍ-aiśvarya-pūrṇa-bhagavān: all riches, all strength, all reputation, all beauty, all knowledge and all renunciation. Complete. Because I have got mill... (break) Whether one has got... (break) That is not million, trillion, billion; it is unlimited. Asamordhva. That is the version. God must be asama ūrdhva. Asamor... Nobody's greater than God, nobody's equal to God. That is God. If you find somebody equal to you, then you are not God. You may be demigod, but the God means supreme. Īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). That Supreme God is Kṛṣṇa. Parama, supreme. Nobody is equal to Kṛṣṇa, nobody's greater than Kṛṣṇa. Therefore Kṛṣṇa is God. There are so many gods nowadays. The... Actually, the Māyāvādī philosophers, they say everyone is Nārāyaṇa. But what is the proof? We find out from the śāstra that Nārāyaṇa has got four hands. So where is your four hands? You are claiming to become Nārāyaṇa. So where are your four hands? Just manifest your four hands at least so that we can understand you are Nārāyaṇa. (chuckles) No. Without four hands. And Nārāyaṇa is Lakṣmī-Nārāyaṇa. He's the husband of Lakṣmī, the goddess of fortune. So where is your goddess of fortune? You are begging from door to door. Where is your goddess of fortune? You have become Nārāyaṇa. This kind of God and Nārāyaṇa is going on, bluffing.

Srimad-Bhagavatam Lectures

Lecture on SB 1.2.6 -- Delhi, November 11, 1973:

Yayātmā suprasīdati. Everyone is seeking after happiness. Ātyantika-duḥkha-nivṛttiḥ. The struggle for existence is to minimize miserable condition of life and increase enjoyment. We the living entities, we are part and parcel of God. Mamaivāṁśo jīva-bhūtaḥ (BG 15.7). Jīva-bhūta, jīvas, all jīvas, living entities, they are part and parcel of Kṛṣṇa, or God. When we speak of "Kṛṣṇa," means God. God has got many thousands of names, but this one name is chief. Kṛṣṇa means "the all-attractive." Kṛṣṇa attracts everyone. Or one who attracts everyone, He is God. God cannot be attractive for some men or some living entities, and not for others. By His opulence, by His richness, by His power, by His beauty, by His knowledge, by His renunciation, by His reputation, God is all-attractive.

Lecture on SB 1.2.7 -- New Vrindaban, September 5, 1972:

Therefore God is called great, God is great. Similarly, not only in riches, aiśvarya, sa samagrasya, vīryasya, in power also. Aiśvaryasya samagrasya vīryasya yaśasaḥ, in reputation also, in fame. Just like everyone, it may be you belong to some religion, I belong to, but everyone knows that God is great. That is reputation. Aiśvaryasya samagrasya vīryasya yaśasaḥ, and śrī, śrī means beauty. God is the most beautiful. Just like, see Kṛṣṇa here, you have got Kṛṣṇa's figure here, how beautiful He is. God must be, He is young, always. An old man cannot become beautiful. That is stated in the Brahma-saṁhitā, advaitam acyutam anādim ananta-rūpam ādyaṁ purāṇa-puruṣaṁ nava-yauvanaṁ ca (Bs. 5.33). That is the description of Ādyaṁ Purāṇa, He is the original person, the oldest of all but he is nava-yauvanam, just like a beautiful boy, say sixteen or twenty years old. So that is beautiful, the most beautiful. And the most wise, jñāna. Nobody can be wiser than God. These are the description given by Parasara Muni, father of Vyāsadeva. Aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47), jñāna-vairāgya and at the same time renounced.

Lecture on SB 1.2.12 -- Los Angeles, August 15, 1972:

So some way or other, we should come in contact with Kṛṣṇa. Some way or other. Then we'll be purified. Kāmād bhayād dveṣyāt. Just like the gopīs... The gopīs came to Kṛṣṇa being captivated by His beautiful features. They were young girls, and Kṛṣṇa was so beautiful. So actually, they came to Kṛṣṇa being lusty, but Kṛṣṇa is so pure that they became first-class devotees. There is no comparison of their devotion. Because they loved Kṛṣṇa with heart and soul. That is the qualification. That is the qualification. They loved so much Kṛṣṇa that they didn't care for family, for reputation. When they were going at dead of night... Kṛṣṇa's flute was there, and they were all fleeing. Their father, their brother, their husband: "Where you are going? Where you are going in this dead of night?" They didn't care. They neglected their children, their family, everything: "We must go to Kṛṣṇa." So this is required. We must be very, very eager so that... And many gopīs who were forcibly stopped, going to Kṛṣṇa, they lost their life. Just see how much eager they are. So this eagerness is wanted. Then you can see God. Either you become lusty or a thief or a murderer or whatever it may be. Some way or other, if you develop this eagerness, that "I must see Kṛṣṇa," then Kṛṣṇa will be seen.

Lecture on SB 1.5.22 -- Vrndavana, August 3, 1974:

So anyway, everyone is getting knowledge, perfection, by tapasya, by austerity, by learned scholarship. So here it is said that, that these things are required for describing Kṛṣṇa. These things are required for describing Kṛṣṇa. Not only on the theory, but actually to prove that this knowledge is there, Kṛṣṇa is full of all opulences, and... It is said... Jñāna, jñāna-vairāgyayoś caiva śaṇṇāṁ bhaga itīṅganā. Eh? What is the beginning? Aiśvaryasya samagrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47). Kṛṣṇa means He's the full opulent Personality of Godhead with all riches, all reputation, all beauty, all knowledge. That you have to prove. Any department of knowledge, you have to prove that it..., this knowledge is coming from Kṛṣṇa. Sarva-kāraṇa-kāraṇam (Bs. 5.1).

Lecture on SB 1.5.23 -- Vrndavana, August 4, 1974:

But Vaiṣṇava, Mahārāja Ambarīṣa, he was neither yogi, nor he could display any yogic perfection. But he was protected by Kṛṣṇa, by the Sudarśana-cakra. This is Vaiṣṇava's... Vaiṣṇavas do not require to practice any yogic power to become materially powerful. He doesn't require. Simply his surrender to Kṛṣṇa makes him all-powerful. This is the position of Vaiṣṇava. Vaiṣṇavas, they do not care for all these yogic powers. They depend on Kṛṣṇa. And who can be... Kṛṣṇa is the yogeśvara, all, master of... Yatra kṛṣṇo... yatra yogeśvaraḥ kṛṣṇaḥ (BG 18.78). So if one takes shelter of the Yogeśvara, the master of all mystic power, why he should bother about this yogic power? A poor man may try to earn money by hard labor, but one who is a very, very rich man's son, why should he labor? The father's money is sufficient. Similarly, a devotee, a sincere devotee, he is under the protection of Kṛṣṇa. And under the protection of Kṛṣṇa means under the protection of all six kinds of opulences: riches, then strength, then reputation, wisdom, renunciation, beauty—the six kinds of opulence. Kṛṣṇa, under... Yaṁ labdhvā cāparaṁ lābhaṁ manyate nādhikaṁ tataḥ. This is stated here.

Lecture on SB 1.8.33 -- Mayapura, October 13, 1974:

Everything is there. Arjuna wanted, requested Kṛṣṇa, that "How I can understand that You are the proprietor, You are the everything in the universe?" So He showed His universal form. Kṛṣṇa showed in every way to fulfill the proper definition of God, aiśvaryasya samagrasya, proprietor of everything, and vīryasya, the powerful. Nobody could kill Kṛṣṇa, but He killed so many demons, big, big demons. Therefore He's powerful. And His reputation? Still continuing, Kṛṣṇa. We are selling Kṛṣṇa book like anything. Why people are interested with Kṛṣṇa? Because He is reputed. People are seeing. The Kṛṣṇa consciousness movement is going on all over the world. This is yaśaḥ.

Lecture on SB 1.8.33 -- Mayapura, October 13, 1974:

So this is Kṛṣṇa. So the highest devotees, they..., Kṛṣṇa, they, Kṛṣṇa accepts because He is playing the part of human being. Avajānanti māṁ mūḍhāḥ (BG 9.11). Those who are mūḍhas, they cannot understand, but those who are intelligent, they know that Kṛṣṇa is perfectly playing as a human being. As a human being takes birth in the womb of his father and mother by the father and mother, similarly, Kṛṣṇa also appeared, accepting Vasudeva as His father, Devakī as mother. But actually Kṛṣṇa is not born. That is being repeatedly explained by Kuntīdevī, that apare, apare vasudevasya devakyām: "They say like that." What is that? Devakī-nandana... There is a verse, that "It is a saying only. Nobody can become Kṛṣṇa's father or mother, but they get the reputation as father and mother. That is a concession to the devotee." Therefore, Kuntīdevī says, apare: "Others say like that." Somebody says like this; somebody says like that; somebody says like this. This is going on. But actually, Kṛṣṇa remains aja always. Because if we do not understand that Kṛṣṇa, what is Kṛṣṇa, then we'll misunderstand Him, that "He is also born. He is also born, so how He can become?" The Māyāvādīs say that "Kṛṣṇa is also having a body of the material body, māyā. Therefore real spiritual identity (is) impersonal. As soon as He assumes the body, it is material." That is called Māyāvāda. "Māyā. The Kṛṣṇa's body is māyā. The ultimate Absolute is no body, impersonal." That is their theory. Therefore we call them Māyāvādī.

Lecture on SB 1.16.24 -- Hawaii, January 20, 1974:

Anāśritaḥ karma-phalaṁ kāryaṁ karma karoti yaḥ, sa sannyāsī (BG 6.1), Kṛṣṇa says. Who is sannyāsī? Anāśritaḥ karma-phalam. "I shall speak for Kṛṣṇa." Then what profit you'll get? "No matter what is profit, I shall speak for Kṛṣṇa. That's all." Sa sannyāsī, Kṛṣṇa says. "This is my duty, kāryam." Kāryam means duty. "It is my duty to speak for Kṛṣṇa only. That's all. I am not going to speak anything." He's a sannyāsī. Anāśritaḥ karma... Now, if you engage some lawyer to speak for you in the court, "Immediately bring me two thousand dollars." He'll charge. But a sannyāsī, he'll speak twenty-four hours for Kṛṣṇa, no expectation of profit. That is sannyāsī. Twenty-four hours engaging the body for Kṛṣṇa's work-he's a sannyāsī. Twenty-four hours thinking of Kṛṣṇa-he's a sannyāsī. This is sannyāsī. No other business. Anāśritaḥ karma-phalaṁ kāryaṁ karma... Everyone is working for his personal benefit, "How much money I shall get? How much name and fame and reputation I shall get?" For his personal profit. And that is material. That is material. As soon as you work for your personal benefit, that is material. And as soon as you work for Kṛṣṇa's benefit, that is spiritual. That's all. This is the distinction between material and spiritual. Everything in relationship with Kṛṣṇa.

Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:

So Śukadeva Gosvāmī recommended, tasmād bhārata. Parīkṣit, the King Parīkṣit, he's addressed as Bhārata. You know India is called Bhāratavarṣa. Why it is called Bhāratavarṣa? Because it is named after the King Bhārata. There was a big emperor of the world whose name was Bhārata. From that Bhārata, his descendants have come also Bhārata, and the country is also called Bhārata. So Parīkṣit Mahārāja happens to be a descendant in that family of Bhārata Mahārāja; therefore he's addressed as Bhārata. Sometimes you'll find in the Bhagavad-gītā Arjuna is also addressed as Bhārata, because Arjuna was also grandfather of this Parīkṣit Mahārāja. Similarly you'll find in the Śrīmad-Bhāgavatam Vidura is also addressed as Bhārata. Sometimes Dhṛtarāṣṭra is addressed as Bhārata. So this common family designation is very prominent still in India. Gotra, the family designation. So the old custom, he's also following, addressing him Bhārata. Tasmād bhārata sarvātmā bhagavān īśvaro hariḥ (SB 2.1.5). He bhārata sarvātmā iti bhagavān iti sundarya. This very... Each word of Śrīmad-Bhāgavatam is important. This bhagavān word means all-attractive. Bhagavān... I've explained several times, bhaga means opulences, and van means one who possesses. So there are six kinds of opulences: richness, reputation, strength, beauty, wisdom and renunciation. Six kind of opulences. So anyone who possesses these six kinds of opulences in full, not partially, He's Bhagavān, or the Supreme Personality of Godhead. Take, for example, we are attracted. Suppose some rich man comes in this meeting, very rich man, very famous. We shall immediately be prepared to receive him, because he's attractive. If some reputed philosopher or scientist comes, we shall immediately be prepared to receive him nicely, because he's attractive. So these things are attractions: richness, beauty, education, knowledge, reputation, strength—either bodily strength or political strength or monetary strength; there are so many divisions of strength. So if one is strong, powerful, if one is beautiful, if one is wise, reputed, these things are attraction. Therefore the very word is used "Bhagavān," because God is all-attractive, Kṛṣṇa is all attractive. So he recommends that Bhagavān, that beautiful Kṛṣṇa, all-attractive, all-powerful, He should always be remembered. Smartavyaḥ śrotavyaḥ. And He should always be heard about His activities.

Lecture on SB 2.3.20-21 -- Los Angeles, June 17, 1972:

Pradyumna: "Therefore the messages of the Bhagavad-gītā and the Śrīmad Bhāgavatam should be preached all over the world very loudly. That is the duty of a pure devotee who has actually heard about them from perfect sources. Many may want to speak something to others, but because they are not trained up to speak on the subject matter of Vedic wisdom, they are all speaking nonsense, and the people are receiving them with no sense. There are hundreds and thousands of sources for distributing mundane news of the world, and people of the word are also receiving them. Similarly, the people of the world should be taught to hear the transcendental topics of the Lord, and the devotee of the Lord must speak loudly so that they can hear. The frogs loudly croak, with the result that they invite the snakes to eat them. The human tongue is especially meant for chanting the Vedic hymns and not for croaking like the frogs. The word asatī used in this verse is also significant.

Asatī means a woman who has become a prostitute. A prostitute has no reputation for good womanly qualities. Similarly, the tongue, which is given to the human being for chanting the Vedic hymns, will be considered a prostitute if it is engaged in the matter of chanting some mundane nonsense."

Prabhupāda: Yes. Just like a chaste woman has got good reputation, similarly, a chaste tongue... Chaste tongue means... Chaste tongue and ear. Jihvādau. Our spiritual life begins from tongue. Jihvādau. Sevonmukhe hi jihvādau svayam eva sphuraty adaḥ. Ataḥ śrī-kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ (CC Madhya 17.136). These senses—these mundane, blunt senses—they cannot receive or understand what is Kṛṣṇa; what is Kṛṣṇa's name; what is Kṛṣṇa's form; what is Kṛṣṇa's pastimes; what is Kṛṣṇa's paraphernalia; so many things Kṛṣṇa's... what is Kṛṣṇa's word. Na bhaved grāhyam indriyaiḥ. These senses cannot do it. But when the one sense, the tongue, is engaged in devotional service... The tongue is engaged in devotional service means chant Hare Kṛṣṇa. This tongue is especially given to you. The dog, the cat cannot chant Hare Kṛṣṇa, but you can. Because God has given you the opportunity. So just like chaste woman means he is meant for her husband, similarly, chaste tongue means which is meant for chanting Hare Kṛṣṇa. That is chaste tongue. And tasting kṛṣṇa-prasādam.

Lecture on SB 3.25.5-6 -- Bombay, November 5, 1974:

Bhagavān, all-powerful means that aiśvaryasya, all opulence, all wealth, all reputation, all knowledge, all beauty, all renunciation. In this way, Bhagavān is opulent. Six opulences. And these six opulences is fully represented in Kṛṣṇa. Therefore Kṛṣṇa is accepted: kṛṣṇas tu bhagavān svayam (SB 1.3.28). And others, they are expansion or incarnation. Viṣṇu-tattva. In the Bhakti-rasāmṛta-sindhu, the Gosvāmīs, they have analyzed the characteristics of Bhagavān. The first Bhagavān is Lord Brahmā. Lord... Not first... First Bhagavān is Kṛṣṇa, but the Bhagavān realization, the opulences realization, begins from Lord Brahmā. He is jīva-tattva. Jīva-tattva means he's ordinary living being like us. If you become powerful in spiritual strength, then you can also have the post of Lord Brahmā. And better than Lord Brahmā is Lord Śiva. And better than Lord Śiva is Viṣṇu, or Lord Nārāyaṇa. And the best of all of them is Kṛṣṇa, kṛṣṇas tu bhagavān svayam (SB 1.3.28). That is the analysis of the Vedic śāstra. So all śāstras accept... the Brahma-saṁhitā and, I mean to say, other, all śāstras... Kṛṣṇas tu... Even Śaṅkarācārya accepts. Sa bhagavān svayaṁ kṛṣṇaḥ. Śaṅkarācārya. He... These Māyāvādī philosophers, impersonalists, he also accepts Kṛṣṇa as the Supreme Personality of Godhead. And all the ācāryas-Rāmānujācārya, Madhvācārya, Viṣṇu Svāmī, Nimbārka, and lately, Śrī Caitanya Mahāprabhu—all accept kṛṣṇas tu bhagavān svayam.

Lecture on SB 3.25.10 -- Bombay, November 10, 1974:

So this family life is attraction. Gṛha-kṣetra, then suta, children. Then āpta, relatives. In this way, janasya moho 'yam ahaṁ mameti (SB 5.5.8), he becomes entangled in this material life. But that is moha. That is not fact. It is moha in this sense because we have to change this body. In this body I have created something, gṛha-kṣetra-sutāpta-vittaiḥ, and at the time of death, as Kṛṣṇa says, mṛtyuḥ sarva-haraś ca aham. Kṛṣṇa takes away everything as death. Your gṛha, your house, your land, your wife, your children, your friend, your reputation—everything is taken away. And then you have to begin another life. Tathā dehāntara-prāptiḥ (BG 2.13). You are not dead. You are living eternally. Na hanyate hanyamāne śarīre (BG 2.20). This body is finished, you have to accept another body. And that you do not know what kind of body you'll get. There are so many bodies. Jalajā nava-lakṣāṇi sthāvarā lakṣa-viṁśati: 8,400,000 forms of body. So you have to enter some of the, some of them, one of them. So in this way our life is going on. But temporarily, if we are situated in a position, "This is my wife, this is my children, this is my house, this is my country, this is my nation, this is my, mine..." Ahaṁ mameti (SB 5.5.8). This illusion. You'll not be allowed to stay in these circumstances of ahaṁ mameti (SB 5.5.8). That's a fact. Everything will be taken away, but we are attached to this. This is material life.

Lecture on SB 3.26.28 -- Bombay, January 5, 1975:

That is the bhakti stage—no more demand. The karmīs, the jñānīs, the yogis, they have got demand. They want something. The karmīs, they want promotion to the higher planets for sensual satisfaction, for higher standard of material living condition, karmīs. The more you are karmīs, you can live very high standard of life just like Europeans, Americans. They are big, big karmīs, big, big manufacture of machine, wonderful machine, and they get money-cost one dollar and they are charging five hundred dollars. You get money and good opportunity for sense gratification. So that is the idea of karmīs. They want higher standard of sense gratification, scientific method of sense gratification. They have got machine even for shaving, even for tooth brushing. So everything machine. The idea is sense gratification. This is karmī. And jñānīs, they have also demand: "I shall become one with God." Ekatvena. But the bhaktas, they don't want ekatvam. That is jñānī. And yogis, they want mystic powers. Because if they can manifest some mystic power, immediately so many foolish person will be followers, and they will get some material reputation, position. So there is demand. And when there will be no demand, that is bhakta stage. Svāmin kṛtārtho 'smi varaṁ na yāce: (CC Madhya 22.42) "No more varam, Sir. I have taken much varam."

Lecture on SB 4.14.14 -- November 16, 1971, Delhi:

So here, kīrti, fame, reputation. If one is religious, one is devotee, his reputation also increases, his strength of body also increases, his beauty increases, his duration of life increases. This is the purport. Āyuḥ-śrī-bala-kīrtīnāṁ tava tāta vivardhanam. "The saintly persons said, 'My dear King, if you kindly follow our instruction, then these things will increase: your duration of life, your beauty of body, your strength, and your reputation.'" So what is that instruction? He says,

dharma ācaritaḥ puṁsāṁ

vāṅ-manaḥ-kāya-buddhibhiḥ

lokān viśokān vitaraty

athānantyam asaṅginām

He said that every man should execute his particular duty of life. That is called dharma. Now, we manufacture our duty, that is another thing, but according to śāstra, just like Kṛṣṇa says, cātur-varṇyaṁ mayā sṛṣṭaṁ guṇa-karma-vibhāgaśaḥ (BG 4.13).

Lecture on SB 5.5.3 -- Hyderabad, April 15, 1975:

There are many other devotees also, just they, the gopīs, for Kṛṣṇa's sake they sacrificed everything, their reputation, their family, their husband, their father, their brother. "No, Kṛṣṇa is now playing on His flute. He wants to dance with us. Let us go." Father is asking, "Where are you going?" Brother is, "Where are you going?" "Oh, you are going to Kṛṣṇa." So this is called Kṛṣṇa consciousness. Ye vā mayīśe kṛta-sauhṛdārthā. One is not interested in anything else, he is only interested in Kṛṣṇa. Ānukūlyena kṛṣṇānu-śīlanam (CC Madhya 19.167), to serve Kṛṣṇa as He desires. So as He desires... If we have no relationship with Kṛṣṇa, no connection with Kṛṣṇa, how we can understand as He desires? Yes, that we will have. Kṛṣṇa is within you, īśvaraḥ sarva-bhūtānāṁ hṛd-deśe 'rjuna tiṣṭhati (BG 18.61). As soon as you become sincere, if you are qualified to serve Kṛṣṇa, then Kṛṣṇa will dictate from within, "Do like this." Buddhi-yogaṁ dadāmi taṁ yena mām upayānti te. To whom? Teṣāṁ nityābhiyuktānāṁ bhajatāṁ prīti-pūrvakam. One who is engaged in loving service of Kṛṣṇa and Kṛṣṇa is very expert, He can understand how you want to serve Him, with a motive or without motive. When He understands, then He personally gives you dictation, "You do like this, you do like that." So that is Kṛṣṇa's friendship. Kṛṣṇa is always available. Kṛṣṇa can be seen twenty-four hours, provided you elevate to the position how to talk with Kṛṣṇa, how to see Kṛṣṇa, how to act toward Kṛṣṇa. It is not very difficult.

Lecture on SB 6.1.6 -- Honolulu, May 7, 1976:

Adhuna—"just now"; mahā-bhāga—"O the most fortunate." Parīkṣit Mahārāja is addressed as mahā-bhāga. Mahā means great, and bhāga, the same bhāga from the word bhaga, bhāga. Bhagavān and bhāgyavān, mahā-bhāga—these terms are applicable to the very, very great fortunate, opulent. Actually Bhagavān, this word, is applicable to Kṛṣṇa. Therefore in the Bhagavad-gītā, you will find, whenever Kṛṣṇa is speaking, Vyāsadeva has written, śrī bhagavān uvāca. Real Bhagavān is Kṛṣṇa. Kṛṣṇas tu bhagavān svayam (SB 1.3.28). Everyone has got little fortune, opulence, but nobody is comparable with Kṛṣṇa. Therefore in the śāstra it is said, kṛṣṇas tu bhagavān svayam: "Real Bhagavān is Kṛṣṇa," The supreme controller. Īśvaraḥ paramaḥ kṛṣṇaḥ sac-cid-ānanda-vigrahaḥ (Bs. 5.1). But if one has got little favor of Kṛṣṇa, he is called bhāgyavān, not Bhagavān; bhāgyavān, fortunate. The word is coming from the same bhaga. I have several times explained. Bhaga means richness, bhaga means influence, bhaga means bodily strength, bhaga means knowledge, bhaga means beauty, and bhaga means renunciation. Aiśvaryasya samāgrasya vīryasya yaśasaḥ śriyaḥ (Viṣṇu Purāṇa 6.5.47). And bhaga means reputation, fame. So these are the symptoms of bhaga. So Parīkṣit Mahārāja, although nobody can be equal to Kṛṣṇa... Bhagavān means asamaurdha. Nobody is equal to Him; nobody is greater than Him. That is Bhagavān. I am fortunate, you are fortunate, but we have got many equals and many greater than. But when you reach somebody where you find nobody is equal to Him and nobody is greater than Him, that is real Bhagavān. This is a logical conclusion, who is Bhagavān. Nowadays so many rascals they write, "Bhagavān." Bhagavān. That is blasphemy. If Bhagavān likes, such persons should be punished. But Bhagavān excuses. That is another thing. So Bhagavān is Kṛṣṇa. Kṛṣṇas tu bhagavān svayam (SB 1.3.28). Nobody should try to become equal to Him. That is not possible.

Lecture on SB 6.1.14 -- Bombay, November 10, 1970:

Yamunā: We were taken to a small mandira called Raghunātha(?) temple in old Delhi, right by (indistinct), and we stayed there for only one night. (month?)

Prabhupāda: So is that all right? No.

Yamunā: It is not first class, no.

Prabhupāda: Second class or third class?

Yamunā: Between second and third.

Prabhupāda: Intermediate.

Yamunā: Now Gurudāsa agrees third class.

Prabhupāda: Hm. Where it is?

Yamunā: It is on outskirts of Delhi but very reputable.

Prabhupāda: Oh.

Yamunā: Very much respected

Prabhupāda: International academy. It is near (indistinct) Road?

Yamunā: I don't know, Śrīla Prabhupāda.

Prabhupāda: What is the address? Somebody knows. Eh? Where is Girirāja? He is not yet prepared? (door opens and closes) Acchā. (Hindi) (break)

Nectar of Devotion Lectures

The Nectar of Devotion -- Vrndavana, November 3, 1972:

The next is: "Pure devotional service is the only means to attract Kṛṣṇa." You cannot attract Kṛṣṇa. Kṛṣṇa is the Supreme Personality of Godhead, with full opulences. So you cannot attract Kṛṣṇa by your richness, by your reputation, by your education, by your beauty or by your strength or renunciation. No. You cannot attract Kṛṣṇa by all these things, because He's already full. You cannot attract by anything, any opulence, Kṛṣṇa, because He's ātmārāma. But if you offer something to Kṛṣṇa, it is for your benefit. The example is given: just like the original person is decorated, in the mirror the reflection of the person is also decorated. Similarly, if you decorate the Deity gorgeously, you will feel happy. Kṛṣṇa has many devotees, or many things for being decorated. But if you, in the temple, if you offer Kṛṣṇa all nice things, all nice flowers, all nice dress, all nice food, everything, everything, all nice, then you will feel happy. That is your interest. Therefore pure devotional service is the only means to attract Kṛṣṇa. Attract Kṛṣṇa... Kṛṣṇa will be happy in this way, that you are doing so much for Kṛṣṇa. Kṛṣṇa has everything, but your devotional service, that sincerity of purpose, will attract. My Guru Mahārāja used to say that "Do not try to see Kṛṣṇa. Render your service in such a nice way that let Kṛṣṇa see you." When Kṛṣṇa sees you, then your mission is perfect. We cannot see... Ataḥ śrī-kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ (CC Madhya 17.136)]. We cannot perceive Kṛṣṇa by our senses, but when our senses are engaged in satisfying Kṛṣṇa, then Kṛṣṇa sees us. Svayam eva sphuraty adhaḥ. And when Kṛṣṇa sees us, then our life is successful. And how Kṛṣṇa can see us? Simply by our devotional service. Otherwise, you cannot satisfy Kṛṣṇa by opulence, by education, by scholarship, by beauty, riches. No. These things Kṛṣṇa has all perfectly. He's full with all these opulences. Bhaktyā mām abhijānāti (BG 18.55). If you want to attract Kṛṣṇa, then be engaged in pure devotional service.

The Nectar of Devotion -- Vrndavana, November 14, 1972:

So this process, giving chance. Of course, those who are preacher, they must be very sincere and serious. Āpani ācari prabhu jīveri śikṣāya. One must be perfectly in the Vaiṣṇava behavior, sadācāra. Because to hear from professional reciters, there will be no effect. He must be Vaiṣṇava. It is the indication by Sanātana Gosvāmī, avaiṣṇava-mukhodgīrṇaṁ pūtaṁ hari-kathāmṛtam, śravaṇaṁ na kartavyam. One who is professional, who is not Vaiṣṇava, from him, one should not hear about the holy names of God, Kṛṣṇa. That is prohibited. Because it will not be effective. Rather, it will be dangerous. So preaching work, this Kṛṣṇa conscious preaching work, we must be very cautious that those who are preachers, they must be pure Vaiṣṇava. Anyābhilāṣitā-śūnyam (Brs. 1.1.11). Not for money's sake, not for reputation sake, lābha-pūjā-pratiṣṭhā. Only for serving Kṛṣṇa. Ānukūlyena kṛṣṇānu-śīlanam (CC Madhya 19.167). This is pure Vaiṣṇavism. One has to satisfy Kṛṣṇa. Not for any other purpose. So this preaching work should be taken up by pure Vaiṣṇava, anyābhilāṣitā-śūnyaṁ (Brs. 1.1.11). And if the śāstric injunctions and the direction given by the authorities, if they are presented as they are, surely there will be effect. It has been proved. And it is being proved. So this process we should adopt, and our success of Kṛṣṇa consciousness movement is assured.

Sri Caitanya-caritamrta Lectures

Lecture on CC Adi-lila 7.5 -- Mayapur, March 7, 1974:

This is Nityānanda Prabhu's business. Narottama dāsa Ṭhākura says that gaurāṅgera balite habe, pulaka śarīre, hari hari balite, nayane ba'be nīra. Gaurāṅga. So to become immediately in ecstasy of transcendental love, if we chant this śrī-kṛṣṇa-caitanya prabhu-nityānanda, it is easier. There is no offense in chanting this Pañca-tattva, but there is offense if you do not properly chant Hare Kṛṣṇa mantra. There are ten kinds of offenses, you know. But in chanting śrī-kṛṣṇa-caitanya prabhu-nityānanda, there is no aparādha. You chant in any way; you'll get the result. This is the difference, taste. This is variety. Although there is no difference by chanting śrī-kṛṣṇa-caitanya prabhu-nityānanda and Hare Kṛṣṇa mantra, mahā-mantra, but still by chanting this Pañca-tattva, you'll get immediately, quickly, result. Therefore our process is to chant the holy names of the Pañca-tattva and then we chant Hare Kṛṣṇa mahā-mantra. That is perfect. And neither mixing. The mixing taste is called rasābhāsa. Rasābhāsa. And we don't manufacture anything. Just follow. We disagree with the persons who chant that bhaja nitāi-gaura rādhe-śyāma. No. We must follow strictly. Mahājano yena gataḥ sa panthāḥ (CC Madhya 17.186). We cannot manufacture simply for some worldly cheap reputation and prestige. If we manufacture something, that will not help us. We must follow. Mahājano yena. Dharmasya tattvaṁ nihitaṁ guhāyāṁ mahājano yena gataḥ sa panthāḥ. We must follow the mahājanas. So you'll find in the Caitanya-caritāmṛta, the Kavirāja Gosvāmī, in every chapter he begins, śrī-kṛṣṇa-caitanya prabhu-nityānanda, jaya advaita..., gaura-bhakta-vṛnda. This is the process.

Lecture on CC Adi-lila 7.66-76 -- San Francisco, February 6, 1967:

"Yes. You are right, My dear Prakāśānanda Sarasvatī. You are right. But there is reason why do I do it. Now I can explain to you. When I took sannyāsa from My Guru Mahārāja, from My spiritual master, he found Me a rascal and fool number one, rascal." So guru more mūrkha dekhi' karila śāsana: (CC Adi 7.71) "So, because he found Me a foolish person, therefore he has chastised Me." Why? What is that? "He said mūrkha tumi: 'You are foolish. You have no education. You are illiterate.' " Tomāra nāhika vedāntādhikāra: " 'It is not possible for You to understand Vedānta.' " 'Kṛṣṇa-mantra' japa sadā—ei mantra-sāra: " 'Therefore, You simply chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare. That will make You all right.' " Now here is the point, that was Caitanya Mahāprabhu a foolish person? No. He was not a foolish person. In His childhood He was known as Nimāi Pandit, the greatest learned man. Even when He was sixteen years old, He defeated another very learned fellow from Kashmir. So He was reputed scholar, and He was known. And Prakāśānanda Sarasvatī knew it that Caitanya Mahāprabhu, even in His gṛhastha āśrama or in His householder life, He was a teacher of nyāya, logic, and He's great learned man. He knew it. But Caitanya Mahāprabhu says that "My spiritual master found Me a rascal, a fool (CC Adi 7.71). Therefore he said that 'You have no chance for understanding Vedānta. Therefore You take to this principle: chant simply Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare.' " What is the purpose of presenting Himself as fool and rascal? The idea is that in this age, 99.9% are fools and rascals; therefore it is very difficult for them to understand what is the purpose of Vedānta. He's representing Himself as one of the fools and rascals.

Festival Lectures

His Divine Grace Srila Bhaktisiddhanta Sarasvati Gosvami Prabhupada's Appearance Day, Lecture -- Mayapur, February 8, 1977:

So we should not remain vimūḍha. We should become intelligent. And to make us intelligent, Kṛṣṇa comes, Kṛṣṇa's devotees come, some messenger comes. And Śrīla Bhaktisiddhānta Sarasvatī Ṭhākura is one of the messengers of Kṛṣṇa Caitanya Mahāprabhu to preach Kṛṣṇa consciousness. And not only he preached, but he trained up many disciples to preach this Kṛṣṇa consciousness all over the world. So by his grace we are also endeavoring to do something. This is called paramparā system. So we should take advantage of this Vaiṣṇava mission. As Caitanya... Prahlāda Mahārāja said, they are very anxious. Vaiṣṇava means para-duḥkha-duḥkhī. Kṛpaṁbudhir yas tam, ahaṁ prapadye (CC Madhya 6.254). Para-duḥkha-duḥkhī. Vaiṣṇava... Our Guru Mahārāja Bhaktisiddhānta Sarasvatī Ṭhākura, he is Vaiṣṇava, cent percent Vaiṣṇava. And he was para-duḥkha-duḥkhi. This is Vaiṣṇava. He criticized nirjana bhajana. He has personally written one song, mana tumi kīsera vaiṣṇava. Nirjanera ghare pratiṣṭhāra tare, tava hari-nāma kevala kaitava. Mana tumi kīsera vaiṣṇava. He has in long song... Pratiṣṭhā... Vaiṣṇava means he doesn't want any material profit or material opulence or material reputation. He doesn't want. This is... But in the material world everyone is busy for three things—material profit, material reputation, and material adoration. This is not Vaiṣṇava's business. Vaiṣṇava never cares for all these things. Vaiṣṇava is always thinking how to do good to the suffering humanity. Lokānāṁ-hita-kāriṇau. About Six Gosvāmīs it is said, nānā-śāstra-vicaraṇaika-nipuṇau sad-dharma-saṁsthāpakau lokānāṁ hita-kāriṇau tri-bhuvane mānyau śaraṇyākarau. This is Vaiṣṇava. Nānā-śāstra-vicaraṇaika-nipuṇau. In the śāstra everything is there. Just like Śrīla Rūpa Gosvāmī has given us Bhakti-rasāmṛta-sindhu to understand what is bhakti. We have tried to translate it into English, the Nectar of Devotion. So, why? Rūpa Gosvāmī was the minister in the government of Hussain Shah. Very opulent position. Tyaktvā tūrṇam aśeṣa-maṇḍala-pati-śreṇīṁ sadā tucchavat bhūtvā dīna-gaṇeśakau karuṇayā kaupīna-kanthāśritau. They resigned the high post of ministership and joined Śrī Caitanya Mahāprabhu for pushing on and on this Kṛṣṇa consciousness movement. Tyaktvā tūrṇam aśeṣa-maṇḍala-pati-śreṇīṁ sadā tucchavat bhūtvā dīna-gaṇeśakau karuṇayā kaupīna-kanthāśritau.

Arrival Addresses and Talks

Arrival Conversation -- Los Angeles, June 20, 1975:

Brahmānanda: Well, I haven't read the letters yet, but she was saying that on the whole Mr. Matri now is diminishing. They have met with his superior in the party, and the superior is very much, he's not happy with Mr. Matri's activities and his reputation, and he says that in the forthcoming election he may not even put him on the election ballot.

Prabhupāda: That will be right punishment for him. Then he will understand. That will be more than death. Yes. Politicians, if they are refused political seat, that is more than death. Just like Kṛṣṇa was advising Arjuna that "You are known as a great hero, and if you don't fight then they will blaspheme you like anything. So that will be more than death. Better die. When they will say nindanti, 'Oh, the Arjuna has become a coward. He could not fight. He will die.' So that blaspheme will be more than death." So by the grace of Kṛṣṇa it has come to the notice of the...

Brahmānanda: The other party members, the party superiors, they are... His reputation is damaging their party.

Prabhupāda: Yes.

Brahmānanda: His activities are so unscrupulous.

Prabhupāda: And what about the N.O.C.? No-Objection Certificate?

General Lectures

Sunday Feast Lecture -- Los Angeles, January 19, 1969:

So bhaga... Bhaga means opulence. And what are the opulences? That also, we can very easily understand. If one man is very rich, we call opulent. If one man is very famous, reputed, he's opulent. If a man is very advanced in learning, in wisdom, he's al... That is also opulence. A scientist, a philosopher... If one is very beautiful, he is also opulent. So there are six kinds of opulences: richness, reputation, strength, influence, beauty, and wisdom. So asamaurdhva, that equality and greatness... When you'll find a certain man is in such a position that nobody is richer than him and nobody is famous, more famous, than him, nobody is more stronger than him, nobody is more influential than him, nobody is more beautiful than him, and nobody is wiser than him—if you find somebody full in six opulences... These are the definition given in Vedic literature.

aiśvaryasya samagrasya

vīryasya yaśasaḥ śriyaḥ

jñāna-vairāgyayoś caiva

ṣaṇṇāṁ iti bhagaṅ ganā

(Viṣṇu Purāṇa 6.5.47)

Bhaga, these opulences... So you have to find out. You do not accept any cheap God. You just try to find out whether this man claiming as God has no greater than him and no equal to him. Then he is God. This simple test. Don't accept any bogus, so-called God. Just try to put him to the test whether he is actually God. This is the test, that nobody should be greater than him; nobody shall be equal to him. Then he is God.

Lecture Excerpt -- New York, April 12, 1969:

That has been searched in Vedic literature by Lord Brahma, and he said, īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1): "We have searched out all types of gods, all types of gods, but the Supreme God is Kṛṣṇa." "Everyone is God," that's nice. But there is bigger God and little God also. So if you go on searching after bigger God, bigger God, bigger God, when you come to Kṛṣṇa you'll find nobody bigger than Him. Īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). Mattaḥ parataraṁ nasti. In the Bhagavad-gītā you'll find, Kṛṣṇa said that "Nobody is greater than Me." And actually when Kṛṣṇa was present on this earth, there was no contemporary who was greater than Kṛṣṇa. Neither even at the present moment, there is anyone who can claim that "I am greater than Kṛṣṇa." In opulence... Greatness in six kinds of opulences: in richness, in reputation, in strength, in beauty, in wisdom, and in renunciation. If you analyze, you'll find nobody is greater than Kṛṣṇa even in material richness. Everyone wants to become rich, to have a nice family, nice wife, good bank balance, a nice house. But Kṛṣṇa married 16,108 wives. Is there any history, any instance? And each wife had a palace which did not require any lightening, electricity. It was jewel-bedecked. So at night, by the light of the jewel it was brilliant. So these description are there. And 16,100 palaces. And not only that. Nārada wanted to see how Kṛṣṇa is enjoying His family life, so he entered each and every palace, and he saw Kṛṣṇa is present there with His wife. That means He was enjoying, expanding Himself in 16,000. Not that one wife is lamenting, "Oh, my husband is not here. He is in that apartment or that palace." No. She is satisfied that Kṛṣṇa is there. This is called opulence. Compare His opulence. And so much strength is concerned, from when He was a child on the lap of His mother, He killed a great demon, Pūtanā-twelve miles long when she fell down.

Lecture Excerpt -- New York, April 12, 1969:

So God is not created by such artificial meditation. God is God. Just like chemically you cannot produce gold. Gold is gold. Iron is iron. Law of identification. So His opulence, His strength, His reputation... His reputation, taking Kṛṣṇa as a great personality, I don't think any personality in this world is existing who is so reputed as Kṛṣṇa from historical point of view, five thousand years past. You may... "Kṛṣṇa was Indian. He is famous in India." No. Kṛṣṇa is famous in every country all over the world for His Bhagavad-gītā. You'll find Kṛṣṇa's name in the dictionary also. So in reputation nobody can compete, in wealth nobody can compete, in strength nobody can compete, in wisdom... Take Bhagavad-gītā. Such a book of wisdom, knowledge. There is no comparison in the world. Take it philosophically or religiously or any way, there is no comparison. And renunciation. When Kṛṣṇa was present, His Yadu dynasty consisted of many hundreds of thousands members. And before His departure He finished them and went away. Renunciation. So my request to you all, that don't accept God very cheaply. If you don't like God, that's nice. That's not... Nobody is blaming you. But don't accept a false God. That will be great blunder. Don't do that. Try to understand actually what is God. And the man who is claiming, "I am God," whether he has got such qualification. That can be tested by only three, six things. Try—whether he's richest than all the people of his contemporary life. Is he the richest than all? Or is he the strongest man than all? Or is he the most reputed person than all? Or is he most beautiful? Or most wise? You have to test like that. Don't accept cheaply if some rascal comes, "I am God," and "Yes." Don't do it. You test like this. Test in six symptoms: wealth, strength, reputation, wisdom, beauty, and renunciation. If he excels... (break) ...in all these qualification all other contemporary persons, then he's God. Very simple description. If he is God, then who can be richer than him? And who can be stronger than him? These six things, six opulences.

Lecture Excerpt -- New York, April 12, 1969:

Bhagavān. Bhagavān means... Bhaga means fortune. So Bhagavān. Vān means possessing fortune. So these are the symptoms of becoming fortunate: wealthy, strong, wise, beautiful, reputed, and at the same time, renouncer, without any attachment. These things are to be tested. So don't accept cheap God, or don't try to imitate God, "I am God." This is a great, what is called, standard of ignorance. Anyone falsely claiming that "I am God," that is the last snare of māyā, that one is falsely claiming God.

Lecture -- Gorakhpur, February 18, 1971:

Simply you have to cultivate Kṛṣṇa consciousness favorably, not unfavorably. Kṛṣṇa conscious, to become Kṛṣṇa conscious unfavorably, that is not bhakti. Just like Kaṁsa. Kaṁsa was also Kṛṣṇa conscious. He was always thinking of Kṛṣṇa. "As soon as Kṛṣṇa is born, please bring Him. Or inform me. I shall immediately kill Kṛṣṇa." When Kṛṣṇa was in the womb of His Mother Devakī, Kaṁsa was Kṛṣṇa conscious. He could understand that "Kṛṣṇa is now... Because Devakī, she is now so much glowing." So he could understand. He sometimes wanted to kill Devakī; then he restrained himself, that "If I kill Devakī in pregnancy, it will be great, I mean to say, bad reputation." So he restrained himself. But therefore he was always thinking of Kṛṣṇa, but he was thinking of Kṛṣṇa unfavorably. So similarly, those who are reading Bhagavad-gītā unfavorably means in the Bhagavad-gītā Kṛṣṇa is the principal factor, but anyone who is trying to kill Kṛṣṇa and reading Bhagavad-gītā, that is Kaṁsa's reading.

Pandal Lecture -- Bombay, March 31, 1971:

Unfortunately, we do not understand or do not try to understand or do not like to understand Bhagavad-gītā as it is. If we try to understand Bhagavad-gītā as it is, then we have to accept a certain prescribed process. Not that because one is very erudite scholar academically, because one has got some degrees of the university he will be able to understand Bhagavad-gītā. It is not like that. Even a very layman, illiterate man, without any understanding of the Vedas, if he is a devotee, he can understand Bhagavad-gītā, whereas a person, very erudite scholar, with reputation, he cannot understand Bhagavad-gītā. I shall cite one example when Lord Caitanya was traveling in the South India. When He was in the Raṅganātha temple of South India, one brāhmaṇa was reading Bhagavad-gītā, and his friends and neighbors knew that the brāhmaṇa was illiterate. He could not know even what is written there, but still he was trying to read Bhagavad-gītā. So some of his friends were criticizing him: "Hello, brāhmaṇa. How you are reading Bhagavad-gītā?" He knew that "They are criticizing," so he remained silent. But Caitanya Mahāprabhu saw that he was reading Bhagavad-gītā with transcendental ecstasy. He therefore approached him, "My dear brāhmaṇa, what you are reading?" The brāhmaṇa could understand that this gentleman, or this sannyāsī—Caitanya Mahāprabhu at that time was a sannyāsī—He was not joking. He was serious. So he informed Him, "My dear sir, I am reading Bhagavad-gītā, but I am illiterate. My Guru Mahārāja asked me to read Bhagavad-gītā a few chapters daily, although he knew that I am illiterate. So I am trying to read Bhagavad-gītā, but I cannot actually read it." But Caitanya Mahāprabhu said, "But I sometimes see that you are in full ecstasy and sometimes you are crying." He said, "Yes, sir. I feel some ecstasy." "What is that?" He said that "As soon as I take this Bhagavad-gītā in my hand I feel that Kṛṣṇa is the chariot driver of Arjuna.

Pandal Lecture -- Delhi, November 20, 1971:

So actually our indriyas can be controlled when they are engaged in the service of the Lord. Hṛṣīkeṇa hṛṣīkeśa-sevanaṁ (CC Madhya 19.170). Otherwise it is not possible to control the senses. You cannot stop the activities of senses. That is not possible. Because we are living entity, we have our senses, and it must act. In the Bhagavad-gītā, it is said that you cannot stop the action of the mind even for a moment. And mind is the central point of our sensuous activities. Therefore, if you want to control the senses, then you have to learn this bhāgavata-dharma. Prahlāda Mahārāja therefore recommending, kaumāra ācaret prājño dharmān bhāgavatān iha (SB 7.6.1). From the very childhood one should practice this bhāgavata-dharma. This bhāgavata-dharma means śravaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23). They have manufactured many other kīrtana parties, but the śāstra says śravaṇaṁ kīrtanaṁ viṣṇoḥ. That is bhāgavata-dharma. Bhāgavata comes from the word bhagavān. Bhaga means opulence, and vān means one who possesses. That is bhagavān. The Supreme Personality of Godhead is Bhagavan. Brahmeti paramātmeti bhagavān iti śabdyate (SB 1.2.11). The Absolute Truth is realized in three features—Brahman, Paramātmā, Bhagavān. Bhagavān understanding is the last word in the understanding of the Absolute Truth, because bhaga means opulence. There are six kinds of opulences—wealth, strength, reputation, beauty, knowledge, and renunciation. If somebody is very rich, he is attractive. Everyone goes to this man. Sometimes we also go to rich man, "Sir, give us some money," because a rich man is attractive. But in this material world, nobody can claim that he has got all the riches. Nobody can claim.

Lecture at Art Gallery -- Auckland, April 16, 1972:

Prabhupāda: Yes, the signs are like that. People are taking this Kṛṣṇa consciousness movement very rapidly all over the world.

Woman: But it's just the general way.

Prabhupāda: So it is not very astonishing if by 1980 there are majority population, chant Hare Kṛṣṇa and dance. There is no... Because it is growing. Now, here is a girl, my disciple. His (her) original name was Janne. Now he (she) is devotee. And she was dancing in a different way. Now she is dancing Kṛṣṇa conscious. She was a very reputed artist, you know, in Australia. Now she has given that. She was earning hundreds and thousands of dollars, but she has given up everything. Now she is Jagat-tarani: she is delivering the world by dancing with Kṛṣṇa consciousness. So that is quite possible. It is very simple. Therefore there is every possibility. Paraṁ dṛṣṭvā nivartate (BG 2.59). Paraṁ dṛṣṭvā nivartate. Paraṁ dṛṣṭvā, when one sees better thing, he gives up the inferior thing. That is nature. So this Kṛṣṇa consciousness movement is better engagement of life. So as soon as one understands this philosophy, he gives up the lower engagement and comes to this Kṛṣṇa consciousness.

Lecture -- Los Angeles, May 18, 1972:

Aiśvaryasya samagrasya vīryasya, yaśasaḥ, then reputation. His fame, reputation, is still going on. Apart from us... We are devotees of Kṛṣṇa. We may glorify Him. But apart from us, many millions of people are there in this world; still, they know how much reputed and famous is Kṛṣṇa by His Bhagavad-gītā. In all countries, all over the world. This Bhagavad-gītā is read by all philosophers, all scholars, all religionists. Still, those who are reading Bhagavad-gītā... There are many editions in your country. There are many editions. All of them are selling nicely. Our Bhagavad-gītā, Bhagavad-gītā As It Is, the latest report is from the trades manager of Macmillan Company, who are our publisher. The report is that our Bhagavad-gītā As It Is is increasing in sale, others are decreasing. The reason is that we are presenting Bhagavad-gītā as it is, without any adulteration. Anything, market, if the commodity is pure... Gold, if it is pure, it has more customers. Milk, if it is pure, it has got more customers. So that we are finding. Because we are presenting Bhagavad-gītā as it is, we are finding more customers. So, this is the fame. And, yaśasaḥ śriyaḥ. Śriyaḥ, beauty. Kṛṣṇa is Himself very beautiful, and all His associates are very beautiful. That is also opulence.

La Trobe University Lecture -- Melbourne, July 1, 1974:

Man: Jesus had no reputation. He wore sandals and he was crucified between two thieves...

Young man: He didn't carry flick knives... Hare Kṛṣṇas.

Young man (2): And your spirituality is in a Rolls Royce on a padded seat, and you're all into money, you Kṛṣṇas. You want money. You rip off people in the streets.

Prabhupāda: No. I don't want money.

Man: You said "Violence with violence." When you said "Violence with violence," that's what you believe. Jesus turned the other cheek, and he expects his followers to. (applause) (break)

Prabhupāda: Yes, this Kṛṣṇa consciousness movement is not a sentimental religious system. It is science and philosophy. The attempt is to awaken God consciousness. God is neither Christian nor Hindu nor Muslim. God is God. There may be angles of vision to approach God, but God is one. Therefore our attempt is that you become God conscious. Don't be limited by Christianism or Hinduism or Muhammadanism. So our formula is explained in the Śrīmad Bhāgavatam. We have got the copies there. Sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje: (SB 1.2.6) "That is first-class religious system by which the followers become a lover of God." This is the, our formula. Either you go through Christianism or Hinduism or Muslimism. If you understand what is God and if you know what is your relationship with God—in this way your goal of life how to learn to love God, that is achieved—then it doesn't matter through which religion you achieve that perfection. But if you can achieve that perfection, that system is perfect. This is our formula.

Philosophy Discussions

Philosophy Discussion on Gottfried Wilhelm von Leibnitz:

Śyāmasundara: He explains the mechanistic phenomena, like the laws of nature. He explains that that is the only effective means of fulfilling God's purpose.

Prabhupāda: That's it. Yes. All the laws of nature are working (indistinct). The body is durgā, the superintendent of the fort. This is called durgā. Just like fort is very much fortified; you cannot go; they say nobody can enter, nobody can leave, like that. This is called durgā. And the superintendent is called Durgā. From durgā it has come to Durgā. She is also confidential maidservant of Kṛṣṇa, but she has got (indistinct) to punish these demons. Demon is (indistinct), that I worship his mother, but mother is engaged to punish him because (indistinct). She is giving whatever the demon wants. "Give me money. Give me good wife. Give me reputation. Give me strength." "All right," but at the same time everything is frustrated with this (indistinct). Two things are going on. One thing, that whatever he wants he is given: "I will get it." On the other side, punishment. This is nature's flow, and she is doing this under the instruction of Kṛṣṇa. "This living entity, he has, or he wants immediately to become an enjoyer, so give him all sources of material enjoyment, but at the same time go on punishing him." Just like sometimes politicians give them everything (indistinct) military force. So that is going on. And this nature is working under the direction of Kṛṣṇa. That is confirmed in the Brahma-saṁhitā, (Sanskrit). Durgā, the goddess of the fortress of the material world, she is so powerful that she can create such things, she can maintain cities, (indistinct) she has got all the power. (indistinct), she is so powerful. Her name is Durgā. But (indistinct), but she is working just like a shadow. Shadow is called not independent-moving. Here is shadow; I move this hand, then it is moving. She is called (indistinct). But the movement is from Kṛṣṇa. Sṛṣṭi-sthiti (Sanskrit). All our activities are just like shadows. Icchānurūpam (Sanskrit). She is working under the direction of Govinda. Therefore, "I worship Govinda, the cause of all causes." This is stated in Brahma-saṁhitā.

Philosophy Discussion on David Hume:

Hayagrīva: He says, "All the new discoveries in astronomy which prove the immense grandeur and magnificence of the works of nature are so many additional arguments for a Deity according to the true system of theism," that is his natural, what he calls natural religion. In this way Hume rejects the necessity or desirability of miracles as well as the conception of a God transcendental to his creation. He says it's not the being of God that is in question but God's nature. This nature cannot be ascertained through study of the universe itself. However, if the universe can only be studied by imperfect senses, what is the value of our conclusion? How can we ever come to know the nature of God?

Prabhupāda: Nature of God, it can be explained by God Himself. That is our Vedic process. We know who is God, and He explains, "My nature is this." Just like He says, "I am the greatest principle," mattaḥ parataraṁ nānyat (BG 7.7). "There is no more higher principle than Me." This is fact. If something is greater than God, then how one can become God? That is not possible. So greatest means He is great in everything. He is great in richness, He is great in reputation, He is great in influence, He is great in bodily power, He is great in beauty and He is great in renunciation. If we can find out somebody that He tallies with this greatness, then He is God. So that we find in Kṛṣṇa; therefore Kṛṣṇa is the Supreme Lord, and what He says in the Bhagavad-gītā we accept as fact. And if we analyze His statements intelligently, pruriently, then we will find that what Kṛṣṇa says, that is fact.