Regarding advertisements in Back To Godhead, I am not at all in favor of it

Expressions researched:
"Regarding advertisements in Back To Godhead, I am not at all in favor of it"

1969 Correspondence

Regarding advertisements in Back To Godhead, I am not at all in favor of it. I was obliged to suggest you take advertisements because the magazine was not coming regularly due to lack of funds, but practically I see the magazine is not improving by accepting these advertisements. So in the future, say after the next issue, we shall stop taking advertisements because it is not satisfactory.

Letter to Brahmananda -- Los Angeles 5 February, 1969:

Regarding advertisements in Back To Godhead, I am not at all in favor of it. I was obliged to suggest you take advertisements because the magazine was not coming regularly due to lack of funds, but practically I see the magazine is not improving by accepting these advertisements. So in the future, say after the next issue, we shall stop taking advertisements because it is not satisfactory. If we print, however, 20,000 copies, we can accept one page of advertisements, fixing up our rate at not less than $100 per page. And this advertisement also must be to our scrutinization. We cannot accept advertisement from anyone and everyone, rather it will be our motto to avoid advertisements. So far as I know, in India, the Kalyana Kalpataru paper edited by Hanuman Prasad Poddar, does not accept any advertisements. Nor do they review any nonsense book published by others, and they have got respectable position. Similarly we have to create a respectable position for our Back To Godhead. Actually, it is the only single paper of its nature, describing the science of God in full detail, published in the western world. Our Vaisnava religion is so vast that we can supply millions of pictures and hundreds and thousands of literary contributions in this paper. In Christian religion they have got pictures like the Crucifixion and a few similar others. In the Buddhist religion they have got the picture of the Lord Buddha. In Mohammedan religion they have got picture of Mecca Medina, and I do not know what is the picture in the Jewish religion. But so far as our Krishna Consciousness is concerned, we can supply millions of pictures of Krishna, Visnu, and Their multi-incarnations, as well as Their transcendental Pastimes. So we have to create a unique position for this paper, at least in the western world. Anyway, that will depend upon our future capacity, but for the time present we can immediately take quotation from Dai Nippon what they will charge us for 20,000 copies every month. Now I have given my definite opinion about printing my books at Dai Nippon and printing Back To Godhead, so you can do the needful.