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Publishing our books (Letters, 1955 - 1968)

Expressions researched:
"book" |"book's" |"books" |"literature" |"literatures" |"manuscript" |"manuscripts" |"mss" |"pressbook" |"print" |"printed" |"printer" |"printer's" |"printers" |"printing" |"printings" |"prints" |"publication" |"publications" |"publish" |"published" |"publisher" |"publisher's" |"publishers" |"publishing"

Correspondence

1947 to 1965 Correspondence

To publish an English monthly paper to sell specially to the English knowing heads of the society and to get printed some relative literatures.
Letter to Sirs -- Delhi 25 December, 1955:

My associates were therefore disbursed & I came to Delhi to give it a new life. Delhi is the only centre where from this cultural movement could immediately be given effect because it is the centre of international political, social educational & cultural movements. What I want to do immediately are as follows:—

(1) To hold consecutive meetings at different Mohallus & houses of Delhi for impressing the ideas of the mission.

(2) To give training to at least 7 to 10 educated young men in the "parampara lessons of Bhagavad-gita" and then to "Brahma Sutra," Bhagavata & Caitanya Caritamrta

(3) To publish an English monthly paper to sell specially to the English knowing heads of the society and to get printed some relative literatures __.

I may also inform you that the Secretary of the INTERNATIONAL FOUNDATION FOR CULTURAL HARMONY has already agreed to publish some of my literatures.
Letter to Doctor Radhakrishnan -- Delhi 29 March, 1961:

If it is impossible altogether, then personally you can send me there without any difficulty. They have already agreed to pay for my boarding and lodging for the days I shall remain there. I may also inform you that the Secretary of the INTERNATIONAL FOUNDATION FOR CULTURAL HARMONY has already agreed to publish some of my literatures. If you will kindly somehow or other dispatch me there, then it will be a chance for my mission.

Letter to Mr. Toshihiro Nakano -- Delhi 1 April, 1961:

The Book may be published under the auspices of your good foundation and if you like it we can publish many other books for cultivating Human spirit. When I go to Japan I shall carry with me some important mss of my works and if possible we shall get them published for every one's benefit.

Handed over the manuscript of Shi Caitanya Mahaprabhu for printing in a three forms book on the occasion of Sri Srimat Sakhi Charan Das Babaji Maharaja's first disappearance ceremony.
Letter to Pramatha Natha Roy -- Delhi 5 November, 1961:

Handed over the manuscript of Shi Caitanya Mahaprabhu for printing in a three forms book on the occasion of Sri Srimat Sakhi Charan Das Babaji Maharaja's first disappearance ceremony. If not printed the same is to be sent back to Delhi per registered post. If printed he will send me at least 100 copies for distribution here.

It is a mighty project and I am doing it alone. Here with please find one picture & literature for the publication.
Letter to Shastryji -- Unknown Place June 1964:

The whole thing is to be completed in sixty parts of 400 pages. It is a mighty project and I am doing it alone. Here with please find one picture & literature for the publication. If you would have gone through the 1st part you would have actually felt how much important work I have undertaken not only for the benefit of India but also for all the world. If you actually want good government not only for India but also for all the world over, you must promote the sales of this publication either or you may purchase some thousands of copies of this publication of concessional rate & distribute both the same to all leading & thinking men of the world. Srimad-Bhagavatam is a ___ literature and it is specially needed at this hour of human disparity all over the world.

Another ship of Scindia Navigation is starting on the 17th November but my negotiation with some publisher is not yet finished.
Letter to Sally -- New York 13 November, 1965:

Yes I have extended my visa period up to 1st April 1966 by paying ten dollars but I do not know how I shall live. Another ship of Scindia Navigation is starting on the 17th November but my negotiation with some publisher is not yet finished. The Paragon Book Gallery has received the 25 twenty five sets of books as sent by Gopala.

1966 Correspondence

So in my absence I wish that you may take charge of selling the books in India. Please let me know if there is any possibility of your taking such charge. So far my experience is concerned this publication can be introduced in all colleges and universities of India.
Letter to Mr. Dharwarkar -- New York 16 February, 1966:

Due to my absence from India the printing works are suspended and now I wish to begin it again on hearing from you. The thing is that I am trying here to establish one Temple of Sri Sri Radha Krishna and one big industrialist of India has promised to pay for the cost. But there is difficulty of Indian exchange. So I am trying to get the exchange sanctioned through some friends in India and if I get the sanction then I shall remain here for many more days. So in my absence I wish that you may take charge of selling the books in India. Please let me know if there is any possibility of your taking such charge. So far my experience is concerned this publication can be introduced in all colleges and universities of India.

This publication work is my main function. So at any rate I cannot stop it. I can stop my foreign activities but I cannot stop my publication work.
Letter to Mangalaniloy Brahmacari -- New York 11 June, 1966:

There is another impediment for my staying here. My publication work is suspended. You know I have already published three volumes of my Srimad-Bhagavatam and further copies are ready for printing. Please let me know if your establishment can take charge of publishing these books or can manage the publication in my absence. Due to my absence from India the publication is stopped and therefore it disturbs my mind. This publication work is my main function. So at any rate I cannot stop it. I can stop my foreign activities but I cannot stop my publication work. Please let me know if there is any possibility of your institution to look after these affairs during my absence.

We have already published some new literatures namely Krishna Reservoir of All Pleasure, Who is Crazy? Introduction to Bhagavad-gita, Back to Godhead, etc and our Society is coming in prominence daily.
Letter to Janis -- New York 29 October, 1966:

Here things are improving and people in New York taking in importance the Kirtana movement. The enclosed papers and newspaper cutting will give you an idea. We have already published some new literatures namely Krishna Reservoir of All Pleasure, Who is Crazy? Introduction to Bhagavad-gita, Back to Godhead, etc and our Society is coming in prominence daily.

I am sending you all the above newly published literatures and I shall request you to enlist as many subscribers for Back to Godhead Magazine.
Letter to Janis -- New York 29 October, 1966:

Under separate post parcel I am sending you all the above newly published literatures and I shall request you to enlist as many subscribers for Back to Godhead Magazine because we have to submit at least 200 subscribers names to the postal authorities for getting the concessional rates.

I have also prepared a commentary on the Bhagavad-gita purely on Bhakti principle and when published it will be an unique publication of Bhagavad-gita as it is.
Letter to Sumati Morarjee -- New York 26 November, 1966:

Thank you very much for your enquiry about the printing of my books. I beg to inform you that the printing work is now suspended on account of my being absent from India. The books manuscript are ready for printing. I was printing them with great difficulty by collecting small amount of money and due to my absence they are not being printed. If your good self or somebody else come forward to cooperate in this connection the printing work can immediately be revived. In the meantime I have also prepared a commentary on the Bhagavad-gita purely on Bhakti principle and when published it will be an unique publication of Bhagavad-gita as it is. So far all the commentaries made on the Bhagavad-gita like Dr. Radhakrishnan or others, they have no knowledge in the Bhakti cult. Therefore such commentaries on the Bhagavad-gita are not authorized. "Bhakta asi priya asi me rahasya hi etad uttamam" Nobody has any access in the Bhagavad-gita without being devotee of the Lord. But all the commentaries in English now available in the market are made by the nondevotee mental speculators. As such if my Bhagavad-gita will be an unique presentation if they are published. I shall be very much glad if you kindly cooperate in this connection.

My books are selling here and I have published many small books also since I have come here. My fortnightly magazine "Back to Godhead" is also being regularly published and my lectures and kirtana have been recorded in Phonograph.
Letter to Nripen Babu -- New York 15 December, 1966:

Since I have come to America in September 1965, I have traveled many parts of the country specially Pennsylvania, Philadelphia, Pittsburgh, Butler, Slippery Rock, Monroe, Boston and now I am situated in New York the biggest city in the world. I have started a small Ashram at the above address and young American students are taking very great interest in the philosophy of Vaisnavism based on the Bhagavad-gita and Srimad-Bhagavatam. My books are selling here and I have published many small books also since I have come here. My fortnightly magazine "Back to Godhead" is also being regularly published and my lectures and kirtana have been recorded in Phonograph. The important papers have given me publicity and things are growing nicely.

1967 Correspondence

I shall begin Caitanya Caritamrta Essays & Text. If I am assisted by one expert typewriter like Neal, as he is doing now, we can publish every three months a book. And the more we have books, the more we become respectable.
Letter to Brahmananda -- San Francisco 25 January, 1967:

Also please send him all the copies of Back to Godhead and other literatures so far published. He is very anxious to get my commentary on the Bhagavad-gita. So let me know if there is any possibility of publishing this book from U.S.A. otherwise I shall immediately arrange for its printing in India. The translation and commentary is already finished. I shall begin Caitanya Caritamrta Essays & Text. If I am assisted by one expert typewriter like Neal, as he is doing now, we can publish every three months a book. And the more we have books, the more we become respectable.

To print my books in U.S.A. is five to ten times more expensive than in India. I therefore want to get the books printed in a first class press in India.
Letter to Ramananda Bhaktisindhu -- San Francisco 11 March, 1967:

I can understand your difficulty for the work I wanted to entrust upon you. But I shall be much pleased if you kindly introduce to me some good presses who can take up the work. To print my books in U.S.A. is five to ten times more expensive than in India. I therefore want to get the books printed in a first class press in India. So if you can send me some names of first class press it will be very kind of you.

We must publish our books as much as possible because that will create our position. Back to Godhead should be the life and soul for the Society.
Letter to Rayarama -- San Francisco 16 March, 1967:

Now coming to the question of Gitopanisad, I am sorry that the book is not yet ready for printing although I have finished the book I want to get it immediately printed either there in U.S.A. or in India but the editing is not yet finished. Howard wants to do it but he has no time to finish it or to type it. You are also engaged in various ways and I do not know how to make it ready. Both you and Howard want to edit it but nobody takes charge to finish the job quickly say within a month. The matter is already there simply it awaits the finishing touch. I want to print also the Teachings of lord Caitanya. We must publish our books as much as possible because that will create our position. Back to Godhead should be the life and soul for the Society. Please let me know your program. Have you taken back the First Chapter of Gitopanisad from the publisher whom you delivered? I have asked you several times about this but I have received no reply from you. Please take it back.

I thought that I shall be able to publish my books from America but it is very much expensive: therefore I have to get books published from India at any cost.
Letter to Sri Krishnaji -- San Francisco 25 March, 1967:

Regarding publication of my books, you know that since I have come here the work is stopped and that is great loss for me. My primary duty is to publish the Srimad-Bhagavatam and finish it in my life. But preaching in the western countries is also my duty as it was ordered by my Spiritual Master. I thought that I shall be able to publish my books from America but it is very much expensive: therefore I have to get books published from India at any cost. Sriman Surya Kumar Joshi B.A. in charge of the publication department All India Congress Committee. No. 7 Jantar Mantar Road New Delhi has very kindly agreed to take the burden of proof reading and if you also join with him to help me in this connection it will be great help for me. If you have time you can please see him and talk with him face to face how you can help me. If you both cooperate then the publication work may immediately be revived. Surya Kumar Joshi is expert in proof reading and as such if he and you cooperate there will be no difficulty.

As far as possible try to help me in this mission at least in the publication of my books from India and if possible meet Sriman Joshi with this letter and talk with him.
Letter to Sri Krishnaji -- San Francisco 25 March, 1967:

As far as possible try to help me in this mission at least in the publication of my books from India and if possible meet Sriman Joshi with this letter and talk with him. Let me know know your joint decision and that will help me much. If you reply this letter after 31st March 1967 then you may reply this letter to my New York address namely 26 Second Avenue New York N.Y. 10003.

I have taken quotation from good printing houses in San Francisco for Gitopanisad and it is estimated to cost about $11000.00 for five thousand copies case bound and golden title.
Letter to Brahmananda, Satsvarupa, Rayarama, Gargamuni, Rupanuga, Donald -- San Francisco 28 March, 1967:

I have taken quotation from good printing houses in San Francisco for Gitopanisad and it is estimated to cost about $11000.00 for five thousand copies case bound and golden title. I will have $5000.00 from here and shall be glad to know how much you can contribute so that I can take up the work. I wish that you may contribute the balance either by selling my books (Srimad-Bhagavatam) or by raising funds.

Now we have both records and books and I have ordered for more books from India and I have now money to print the Gitopanisad.
Letter to Kirtanananda -- New York 14 April, 1967:

Regarding permanent Visa from Canada it is very welcome suggestion. As I have told you several times that I want at least twelve trained devotees and let us tour all over the world for preaching the gospel of Krishna Consciousness. That will satisfy me. Now we have both records and books and I have ordered for more books from India and I have now money to print the Gitopanisad. Janardana's friend Mr. McGill certainly can help me in this connection. Why not make me an Hon. teacher in the Religion Department for teaching the cult of Lord Caitanya which is the living religion of the world. All other religions of the world are carried by more sentiments than philosophy but Caitanya cult is full of philosophy and transcendental sentiments or emotions.

I am very much anxious for sale of my books. It has to be organized; please think over this matter. If the books are not properly sold how I can print so many books.
Letter to Kirtanananda -- New York 27 April, 1967:

Regarding Easy Journey to Other Planets if you like this book just edit it nicely and we shall get it printed here with addition of my chanting essay. Now I am trying for printing arrangement and this book also can be nicely printed provided you take charge of distribution. I am very much anxious for sale of my books. It has to be organized; please think over this matter. If the books are not properly sold how I can print so many books. Let Pradyumna help me in selling the books. If it is possible you can make Jagannatha statues in various sizes for sale and I approve this project. We have ordered for some Krishna pictures and they are also for sale.

So far the land is concerned my society desires to construct a nice American house on the land for study and promulgation of the Goswami literatures all over the world. We shall start a fine press for publication both in Sanskrit and English language and we can appoint your son as the Press manager if he can manage.
Letter to Sripada Nripen Babu -- New York 27 April, 1967:

So far the land is concerned my society desires to construct a nice American house on the land for study and promulgation of the Goswami literatures all over the world. We shall start a fine press for publication both in Sanskrit and English language and we can appoint your son as the Press manager if he can manage. I wish I would have gone immediately to India but if I go just now the work here will suffer. So please be with me in this project as you have promised for the service of Srila Jiva Goswami.

I can go on printing so many books. But because the books are not selling nicely, neither there is sufficient money, so I am handicapped.
Letter to Kirtanananda -- New York 5 May, 1967:

Regarding printing, if I print the Bhagavad-gita in your country, it will cost not less than 12,000 dollars, out of this I have already secured about 5,000 dollars from one of my students at San Francisco and still I require 6 to 7,000 dollars. I do not know how to secure it, but the only hope is that I have my books. If you can organize the sales of my books, either you or Pradyumna, then there is no question of scarcity of money. I can go on printing so many books. But because the books are not selling nicely, neither there is sufficient money, so I am handicapped. Anyway, let us depend on Krishna and when He will desire, everything will be very nice.

If we can popularize our publication then it will be very nice propaganda.
Letter to Kirtanananda -- New York 5 May, 1967:

I have already written to Janardana about his studies and I have requested him to have his M.A. degree by all means. You will be pleased to know that appreciation of our Back To Godhead and records has come from London and our disciple Dvarakadhisa, Donald Dougherty is arranging to send 100 records, 3 sets of books and Back To Godhead to London. This time they have made a very nice cover of Back To Godhead and the articles and poetry are very nice. I think they will dispatch to you, and you will enjoy them. Think over how to popularize our sankirtana. If we can popularize our publication then it will be very nice propaganda.

So Back To Godhead and our books now can be printed in this press by our own men.
Letter to Hayagriva -- New York 6 May, 1967:

Rayarama has arranged for a press. We can now work our own press. So Back To Godhead and our books now can be printed in this press by our own men. I think you should now come back and see the printing work done nicely. You will hear more from Rayarama.

I may inform you that I have to pay Rs 25000/- and odds to Asia Press Delhi for printing books.
Letter to Bank of Baroda (Delhi) -- New York 10 May, 1967:

I very much appreciate your suggestion mentioned in the second paragraph of the letter under reply and I may inform you that I have to pay Rs 25000/- and odds to Asia Press Delhi for printing books. Please let me know if you will issue letter of credit in their favor and if you do so please send me your advice how many dollars I have to transfer from New York to your office.

If the contract is bona fide, then there is no need of printing the books at my responsibility either in Japan or in India. I shall be satisfied with the commission and shall only be glad to see that the books are being read by hundreds and thousands of men.
Letter to Brahmananda -- Vrindaban 2 August, 1967:

In continuation of yesterday's letter signed by Kirtanananda, I may further inform you that the MacMillan contract is very important. I have already confirmed the terms, and you are herewith authorized to sign on my behalf. If the contract is bona fide, then there is no need of printing the books at my responsibility either in Japan or in India. I shall be satisfied with the commission and shall only be glad to see that the books are being read by hundreds and thousands of men. Whatever profit may be derived from it will be utilized for development of the American House here.

The first three vols. of S.B., completing the first canto, may be published in one vol. without the sanskrit, i.e. only translation and purport. Similarly we can publish the second canto in one vol., and so on, one vol. per canto.
Letter to Brahmananda -- Vrindaban 2 August, 1967:

Anyway, you try to fructify this contract and it will be a great relief to me. We have already written to Hayagriva to return to N.Y. and deliver the mass. copy over to MacMillan; the balance part of Gitopanisad which is being edited should be finished as soon as possible; and wherever necessary he may consult me by mail. The first three vols. of S.B., completing the first canto, may be published in one vol. without the sanskrit, i.e. only translation and purport. Similarly we can publish the second canto in one vol., and so on, one vol. per canto.

I think the whole amount should be utilized for further publication of my books. I am very much anxious to know if any arrangement has been made with MacMillan. If not, then either we have to print the books here in India or in Japan.
Letter to Brahmananda -- Vrindaban 22 August, 1967:

It is very good news for me that you are going to have $5300 very soon, and I thank you very much for offering the entire amount to me. I think the whole amount should be utilized for further publication of my books. I am very much anxious to know if any arrangement has been made with MacMillan. If not, then either we have to print the books here in India or in Japan. Please therefore let me know what is the fate of the contract. I am also anxious to know if you saw personally the Ambassador Mr. B.K. Nehru with my books. These things are very important for our future.

These publication are the backbone of our movement, and if we can distribute them successfully. then everything will be all right.
Letter to Pradyumna -- Vrindaban 25 August, 1967:

I also very much appreciate the work you are doing in trying to promote my books and record, and I am very glad to know that the new BTG is selling well. These publication are the backbone of our movement, and if we can distribute them successfully. then everything will be all right.

I am also glad to learn that MacMillan is going to publish our books, and are including Gita and Bhagavatam on their spring lists. So I shall not bother to arrange for printing in India. Please confirm this.
Letter to Brahmananda -- Vrindaban 27 August, 1967:

Now Kirtanananda Swami is going very soon to the U.S.A., and I expect that all of you will combine together to open at least 108 centers before I leave this world. I hope by this time you have seen Mr. Nehru; I am anxiously awaiting your report. I am also glad to learn that MacMillan is going to publish our books, and are including Gita and Bhagavatam on their spring lists. So I shall not bother to arrange for printing in India. Please confirm this.

So far Gita is concerned, please get it completed as soon as possible; it must be published now, either by a publisher or by ourselves.
Letter to Hayagriva -- Vrindaban 29 August, 1967:

I am very glad to receive your first letter to me in India. So far Gita is concerned, please get it completed as soon as possible; it must be published now, either by a publisher or by ourselves. There is a bag in my apartment in which all the old mss. are there, and besides that there is in my closet (the key is with Brahmananda) a cloth bundle in which you will find carbon copies; and I think also there are some carbon copies with Rayarama. Please find the missing verses there, and if not, I shall do it again.

Presently I'm very much anxious to begin printing here if Macmillan company does not take up the work.
Letter to Brahmananda -- Delhi 22 September, 1967:

Presently I'm very much anxious to begin printing here if Macmillan company does not take up the work. Please therefore let me know yes or no from Macmillan; if he is serious or not, then immediately send the manuscripts, finished or not, to the following address: Pundit Hitsaran Sharma c/o Dalmia Enterprises, Scindia House, New Delhi. After dispatching let me know and I shall do the needful.

I have arranged everything for the printing and so you will kindly arrange to send one copy of the manuscript without delay finished or unfinished.
Letter to Hayagriva -- Delhi 27 September, 1967:

I have arranged everything for the printing and so you will kindly arrange to send one copy of the manuscript without delay finished or unfinished. Whatever is to be done further in this connection I shall manage to do it personally and also fill up the missing stanzas of the 9th chapter. Please therefore send it immediately. One copy must remain there. You need not send the Mss all together but send them part by part as they are finished. I hope you will follow the instruction.

I think the MacMillan transaction is not successful. Please therefore send one copy of the Gitopanisad MSS as instructed above. Let me begin the printing immediately as we have waited so much time.
Letter to Brahmananda -- Delhi 23 September, 1967:

I have not heard from you since a long time. I hope everything is going on nicely. I think the MacMillan transaction is not successful. Please therefore send one copy of the Gitopanisad MSS as instructed above. Let me begin the printing immediately as we have waited so much time. I am now fit to return back but I shall be glad to return with permanent Visa. I am going to Calcutta to visit Lord Caitanya's birthplace and next letter may be addressed C/o Madan Dutta, 76 Durgacharan Doctor Road, Calcutta-14

Please ask Brahmananda if he has already dispatched the manuscripts to the above address. I do not wish to delay publication any longer but I wish to publish here in India.
Letter to Satsvarupa -- Delhi 3 October, 1967:

Besides that I shall be glad to hear whether my book, Lord Caitanya's Teachings is now complete. I am afraid if there is no contract for publication with MacMillan Co. I have already asked Brahmananda to send Manuscript of Gita Upanisad to following address: to Hitsaran Sharma

c/o Dalmia Enterprise

Scindia House

New Delhi 1.

Please ask Brahmananda if he has already dispatched the manuscripts to the above address. I do not wish to delay publication any longer but I wish to publish here in India.

Regarding Manuscripts you can hold on till my arrival or next letter in this connection. The thing is that there is regular negotiation with M/s MacMillan Co for taking up the publication.
Letter to Satsvarupa -- Delhi 6 October, 1967:

Regarding Manuscripts you can hold on till my arrival or next letter in this connection. The thing is that there is regular negotiation with M/s MacMillan Co for taking up the publication. Brahmananda in his recent letter has informed that the sanction is awaiting the President's signature. So let us wait a few days more for the final word.

When I was alone there were three volumes published but during the last two years I could not publish a single volume more. It is a great defeat. If I have one or two sincere souls like you and if we can make more publications, then our mission will be a great success.
Letter to Brahmananda -- Calcutta 11 October, 1967:

I think Kirtanananda may do this practical service to the Society first if you are certain that Macmillan Co. is not going to take to our publication, then you must keep aside the $5,500. for this purpose. We must have our books printed, we have wasted much time in the matter of editing and finding out a suitable publisher. When I was alone there were three volumes published but during the last two years I could not publish a single volume more. It is a great defeat. If I have one or two sincere souls like you and if we can make more publications, then our mission will be a great success. I am prepared to sit down underneath a tree with one sincere soul and in such activity I shall be free from all diseases.

So far MacMillan is concerned I shall be so glad to hand over the matter to them for publication, but in case they do not do it—please negotiate with another publisher & in the mean time keep the MSS ready, at least in 2 copies.
Letter to Hayagriva -- Calcutta 19 October, 1967:

Regarding the Gita. I fully agree with your suggestions. So far MacMillan is concerned I shall be so glad to hand over the matter to them for publication, but in case they do not do it—please negotiate with another publisher & in the mean time keep the MSS ready, at least in 2 copies. I think there is no need to employ a professional typist. Our dear typist, Satsvarupa is always ready to do this work. He has already finished my book, Teachings of Lord Caitanya, & he is now free to type the Gita. So you can send it in installments & when he acknowledges receipt of first part you can send him the second, and so on. Or if possible you can hand it over to him personally, as you can conveniently arrange.

From Madhusudana's letter it is understood that MacMillan has agreed for paper back printing. Anyway get it ready and print it immediately anywhere you like without delay.
Letter to Rayarama -- Navadvipa 2 November, 1967:

I am glad that Hayagriva has returned the manuscript of Gita and I understand from Brahmananda's letter that they are being made ready by professional typist. From Madhusudana's letter it is understood that MacMillan has agreed for paper back printing. Anyway get it ready and print it immediately anywhere you like without delay. I requested Satyavrata (Moskowitz) to publish Lord Caitanya's teachings which is ready with Satsvarupa. Thakura Bhaktivinode's book Sri Caitanya Mahaprabhu may be printed in thousands and distributed. If Isopanisad is also printed it will be very nice. I shall take one copy of Brahma Samhita and I shall try to print it.

It certainly is very good news that MacMillan Co. may now agree to publish Gita Upanisad in a soft cover edition and is considering the hard cover very seriously.
Letter to Rayarama -- Calcutta 9 November, 1967:

It certainly is very good news that MacMillan Co. may now agree to publish Gita Upanisad in a soft cover edition and is considering the hard cover very seriously. In one other letter Brahmananda writes that there is not yet contract signed. So I do not know what exactly is the position. But under any circumstances, the MSS must be made ready. I do not follow you when you write to say that Hayagriva won't deliver the MSS. If he does not return it then how are you going to publish it and how are you going to edit it. In two previous letters you write that he has already returned it. In letter of Oct. 21, you write "Hayagriva has left the manuscript of Gita with me and I am going to have it typed and sent to you, a few chapters at a time." In letter of Oct. 25 you write "I've been working on the manuscript which Hayagriva returned to me". In this letter you wrote to say that he is trying to obviously punish us by not returning same. The quarrel amongst yourselves, the Godbrothers is not very much palatable. I am now thinking about our society. We were very smoothly going on but this disruption created by Kirtanananda has plagued and disturbed the situation. The best thing is to do our duty nicely with faith in Krishna and everything will be adjusted. You are nicely doing BTG.

Let us stick to the publication of BTG more and more nicely and publish some Vedic literatures like Srimad-Bhagavatam, Caitanya Caritamrta, etc.
Letter to Brahmananda -- Calcutta 11 November, 1967:

I am very glad to see your letter dated Nov. 3, in which you have sent the good news that MacMillan Co. has agreed to publish my Gita Upanisad and the contract has been prepared. This service is done by you is a great asset for our society's future activities. The quotation as you have given from my letter of Oct. 11, just stands. I do not want crowd of Kirtananandas but I want a single soul like Brahmananda, Mukunda, Rayarama, and Satsvarupa. The same example is always applicable that one moon is sufficient for the night as not thousands of stars. Please carefully handle the dealings with MacMillan Co. which was begun by your good self. If publications are there we can work from one center only like New York or San Francisco for propagating our cult all over the world. Let us stick to the publication of BTG more and more nicely and publish some Vedic literatures like Srimad-Bhagavatam, Caitanya Caritamrta, etc.

Most important thing at present is to deal with MacMillan Co. Regarding editing of my books it was rightly entrusted to you from the very beginning but Kirtanananda wanted that the editing should be done by Hayagriva.
Letter to Rayarama -- Calcutta 15 November, 1967:

The incident of Kirtanananda and Hayagriva chapter may now be closed. We shall always pray to Krishna for their recovery and we should not seriously take their counter propaganda. I am sure they will flap for some time without any effect on our Krishna Consciousness, service. Let us go ahead with our work and everything will be all right. Most important thing at present is to deal with MacMillan Co. Regarding editing of my books it was rightly entrusted to you from the very beginning but Kirtanananda wanted that the editing should be done by Hayagriva. But I understand from your version that in some places of Gita Upanisad he has followed Swami Nikilananda who is quite unaware of Krishna Consciousness. By their present behavior it appears that Hayagriva belongs to the same feather and Krishna has saved His Gita Upanisad by transferring the whole thing into your hands. Now please do your best and hand it over to MacMillan Co. for necessary action.

You have mentioned very nobly that you can work with me on the project of Srimad-Bhagavatam and it will be a great success of my mission if we jointly finish up complete Bhagavatam published by MacMillan Co.
Letter to Rayarama -- Calcutta 15 November, 1967:

We have tried our best in the Gita Upanisad that Krishna the Supreme Personality of Godhead is the Supreme Person and His energies acting impersonally. The devotees are primarily concerned with the Supreme Personality of Godhead, Krishna and His impersonal expansion of energy is of secondary importance to the devotees. Less intelligent asuras are attracted by the impersonal manifestation because they have no chance to meet Krishna face to face. In the last paragraph of your letter of the 7th, you have mentioned very nobly that you can work with me on the project of Srimad-Bhagavatam and it will be a great success of my mission if we jointly finish up complete Bhagavatam published by MacMillan Co. The chance is there, let us carefully handle up the situation and as soon as I return to the States, we shall take up Srimad-Bhagavatam in the same Spirit as I have published First Canto. The MSS of Canto two & three is ready and if we jointly work on the other 9 cantos I shall feel very much obliged to you. If I can leave behind me the Srimad-Bhagavatam, Gita Upanisad, and Lord Caitanya's Teachings, & if you continue to work in the spirit of pure Krishna Consciousness, surely we shall be able to do some tangible service to Humanity at large.

I have advised Brahmananda to give you loan of $500.00 from the funds which are set aside by Brahmananda for publication of my books.
Letter to Rayarama -- Calcutta 18 November, 1967:

I have advised Brahmananda to give you loan of $500.00 from the funds which are set aside by Brahmananda for publication of my books. The condition is that as promised by you, you must return the money by monthly installments of $100.00. Please be always strongly fixed up in the Lotus Feet of Krishna, just as the bees are fixed up in the honeycomb. This staunch affection for Krishna will save us from all kinds of dangers created by Maya.

So try to publish as many books as possible and that will enhance the beauty and prestige of our society.
Letter to Brahmananda -- Calcutta 12 December, 1967:

I am so glad to learn that Satyavrata and yourself are trying to get the teachings of Lord Caitanya published. You do not know how pleased I am to hear this news. When one book is published I think I have conquered an empire. So try to publish as many books as possible and that will enhance the beauty and prestige of our society. The Ramakrishna mission has nothing to say substantial but because they have money and have published so many rubbish literatures they have become very cheaply popular. You can just imagine how much powerful our society will become when we have as many substantial literatures published. We should not only publish in English but also in other important languages such as French and German.

I think Dai Nippon Printing Company agreed to print our books 6 1/2" x 9 1/2" size best paper 400 pages 10 to 12 point composition with best hard back binding with gold lettering on the backbone at $5000.00 for 5000 copies.
Letter to Brahmananda -- San Francisco 21 December, 1967:

Regarding the Teachings of Lord Caitanya, it must be very nice. I think Dai Nippon Printing Company agreed to print our books 6 1/2" x 9 1/2" size best paper 400 pages 10 to 12 point composition with best hard back binding with gold lettering on the backbone at $5000.00 for 5000 copies. I think you will immediately contact the company and send the manuscript for printing without any delay.

If possible we may get the TLC printed from Japan or in Holland as you informed me, at chapter rate.
Letter to Rayarama -- San Francisco 21 December, 1967:

It is understood that the finished MSS. of the Teachings of Lord Caitanya is with him; whether he has delivered this final MSS. to Brahmananda for printing purpose? Please inform me about this. Too much editing is not required. If Satsvarupa has already edited it, there is no need of further editing. Please send me the address of Dvarakadhisa. He had some correspondence with DP Dai Nippon Printing Co. of Japan. If possible we may get the TLC printed from Japan or in Holland as you informed me, at chapter rate. Please talk with your Godbrothers and let me know about it.

I have already written to Rayarama about Lord Caitanya's Teachings, that there is no need of editing the final manuscripts. Better let us prepare for its printing.
Letter to Satsvarupa -- San Francisco 23 December, 1967:

I have already written to Rayarama about Lord Caitanya's Teachings, that there is no need of editing the final manuscripts. Better let us prepare for its printing. He had some correspondence with Dai Nippon Printing Company of Tokyo, and our Dvarakadhisa did all the negotiation. Please contact him immediately, and ask him to send me the correspondence he had with the printing company.

Regarding other books printed by, published by, or distributed by some European firm is very welcome.
Letter to Brahmananda -- San Francisco 29 December, 1967:

Regarding other books printed by, published by, or distributed by some European firm is very welcome. You have got also the full power of attorney in this connection. Krishna has sent you to me to help me in my mission. As you are my sincere spiritual son, Krishna will dictate to you what to do in this connection. So I have full faith in you and you can determine as Krishna speaks within your heart.

1968 Correspondence

Before coming here, I received one letter from you regarding publishing of Gita. It is understood that the book is going to be published by the month of August and it will be available for us in the month of September 1968.
Letter to Brahmananda -- Los Angeles 11 January, 1968:

Perhaps you know that I have come to L.A. on Saturday last and before coming here, I received one letter from you regarding publishing of Gita. It is understood that the book is going to be published by the month of August and it will be available for us in the month of September 1968. But I have heard nothing from you about the contract which I have sent you back duly signed. I am anxious to know whether Messrs. MacMillan Company has also signed contract and have paid the promised money $1000. I shall be glad if you will enlighten me on this point.

If you think that it needs further editorial work, please do it through Satyavrata, and forthwith prepare the manuscript ready for printing.
Letter to Rayarama -- Los Angeles 11 January, 1968:

I wanted Teachings of Lord Caitanya to be immediately printed, therefore I said that it may not be delayed by further editorial work, but if you think that it needs further editorial work, please do it through Satyavrata, and forthwith prepare the manuscript ready for printing.

Regarding the manuscript: It is very difficult for me to see it again, but I inquired from Brahmananda whether the manuscript is already delivered to MacMillan Company or not. If it is not delivered then I shall try to see it again.
Letter to Hayagriva -- Los Angeles 15 January, 1968:

Regarding the manuscript: It is very difficult for me to see it again, but I inquired from Brahmananda whether the manuscript is already delivered to MacMillan Company or not. If it is not delivered then I shall try to see it again. Your fear that the entire society will be in danger by Raymond's editing of the Gita is not very suitable remark. Rayarama may not be as qualified as you are, but his one qualification that he is fully surrendered to Krishna and his Spiritual Master is the first class recommendation for his editing any one of our literatures, because editing of Vedic literatures does not depend on academic education. It is clearly stated in the Upanisads that one who has implicit faith in God as well as in the Spiritual Master, to him only the import of Vedic literature is revealed. I think Rayarama is doing work in that spirit and his recent publication of several booklets and Back to Godhead and a calendar are all first class proof of his sincerity of service. Anyway, when I started Back to Godhead, it was my intention that your academic career and Rayarama's sincere service would be a good combination; unfortunately, I do not know why, you do not agree with one another. To me, English language is undoubtedly a foreign language, and I thought your combination of editorship will help me a great deal. Anyway, whatever is done is done. I wish that the misunderstanding created at the present moment may be mitigated by mutual cooperation and we can start fresh with renewed energy for service of the Supreme Lord. I think you will agree with me.

I think this man will not be suitable for printing of our books. I shall be glad to hear from you if you have received any reply from Dia Nippon Printers in Japan.
Letter to Brahmananda -- Los Angeles 16 January, 1968:

I am in receipt of your letter of Jan. 11, 1968, along with the letter from Menno Hertzberger and Co. I think this man will not be suitable for printing of our books. I shall be glad to hear from you if you have received any reply from Dia Nippon Printers in Japan. In the letter of Mr. Krimpen it is understood that printing in India, Hong Kong, and such countries is cheaper.

I am negotiating with one place in India for publishing Back to Godhead, at least 10,000 copies per month, at a concessional rate.
Letter to Brahmananda -- Los Angeles 21 January, 1968:

I am negotiating with one place in India for publishing Back to Godhead, at least 10,000 copies per month, at a concessional rate. Please consult with Rayarama and let me know your opinion about this. Hope you are all well.

Your ever well-wisher,

A.C. Bhaktivedanta Swami

P.S. I am very anxious to deliver the MSS to MacMillan Co & get the Contract signed by them along with check of $1000.00

There is ample opportunity now to spread this Bhagavata movement, backed by literatures like Bhagavad-gita, Srimad-Bhagavatam, Lord Caitanya's Teachings, etc. which are already published.
Letter to HareKrishna Aggarwal -- Los Angeles 1 February, 1968:

I shall be glad to hear from you if you still maintain the idea, and if so, there is ample opportunity now to spread this Bhagavata movement, backed by literatures like Bhagavad-gita, Srimad-Bhagavatam, Lord Caitanya's Teachings, etc. which are already published. You will be glad to know also that my Gita under the title of Gitopanisad, or Bhagavad-gita as it is, is going to be published by Messrs. MacMillan and Co. of New York. Gradually they will take up my English version of Srimad-Bhagavatam, Brahma Samhita, etc.

We have submitted the Immigration application by the first week of January, 1968. So I think I shall have to wait for securing the visa. I quite appreciate your proposal that you cannot go out until the two books are published.
Letter to Brahmananda -- Los Angeles 8 February, 1968:

Even a slight injection of this transcendental vibration can save one from the greatest danger. In future, of course, we shall not be very cheap plaything in the hands of the so-called publicity leaders in the kingdom of Maya. We simply give them a little chance to serve Krishna, but we cannot accept their leadership. In future, therefore, we shall agree to such publicity if they publish about ourselves exclusively. I think the Television proposal as written by you may be utilized in that way. Yes, I saw the late Ambassador Mr. B. K. Nehru at San Francisco Hotel and he and his wife received me well. He introduced me also with the Consul General, Mr. Bazpai. So the meeting was nice and I understand that he has recommended my case as a permanent immigrant to the Immigration Department. His assistants and secretaries in the Embassy and Consulate General have written me letters confirming this. They have promised that they will do their best in getting my permanent visa, but usually it takes 5 to 6 months to complete the process. We have, however, submitted the Immigration application by the first week of January, 1968. So I think I shall have to wait for securing the visa. I quite appreciate your proposal that you cannot go out until the two books are published.

One thing is very encouraging, that if you go there and manage the publication, both Srimad-Bhagavatam and Back To Godhead, print in cooperation with the proprietor of the Radha Press, it will be a very nice proposal.
Letter to Rayarama -- Los Angeles 17 February, 1968:

Now, I am anxious to know if you have delivered the manuscript of the Bhagavad-gita to MacMillan and Co., and whether you are now prepared to go to India. Acyutananda is very anxious to see you there and as you have already written him that you are going there. He wants to see you there by the middle of March. I do not know whether you are prepared to go there by that time. But one thing is very encouraging, that if you go there and manage the publication, both Srimad-Bhagavatam and Back To Godhead, print in cooperation with the proprietor of the Radha Press, it will be a very nice proposal. Printing in India is undoubtedly cheaper than in any other place, because the labor is very cheap there. Gargamuni is very much hopeful for selling Back To Godheads, even up to 10,000 copies. If all these proposals are actually practical, then it is lucrative to give it a try. If it is successful then my program will be 6 months in India and 6 months in this country; and if things go on nicely, we can prepare some preachers so that even if I retire, the missionary work will go on under the able guidance of some of my selected disciples, like you, Brahmananda, Rupanuga, etc. Please reply this letter by return of post. I am anxious to know whether the manuscript is delivered to MacMillan.

I thank you very much, now you are very serious about printing of books, so Krishna willing, we shall have this year at least 5 to 6 books printed.
Letter to Brahmananda -- Los Angeles 20 February, 1968:

Regarding Srimad-Bhagavatam printing: It has already begun in India, and they have sent a specimen which I am enclosing herewith, please find. The $5000 donated to me by Jayananda will be used for printing in India. So I don't think in America anyone can print cheaper than India. But if you think Bhagavatam can be printed in America, which I have tried for the past 2 or 3 years and did not get opportunity, so I decided to print in India, so it is already begun. I thank you very much, now you are very serious about printing of books, so Krishna willing, we shall have this year at least 5 to 6 books printed. One volume Bhagavad-gita, 3 vol. Srimad-Bhagavatam, 1 vol. TLC, 1 vol. Transcendental Meditation, and maybe 1 vol. of Brahma Samhita. Please do not forget to add Thakura Bhaktivinode's writing, Caitanya Mahaprabhu, in the TLC. I think you are already in knowledge of this proposal.

The most important thing on the part of the International Society is to organize the sales propaganda, of all the books that you are publishing. If there is less sales propaganda then the outlet of the books will be bottlenecked, and smooth printing work will stop.
Letter to Brahmananda -- Los Angeles 20 February, 1968:

The Bhagavatam printing which is taking place in India will be almost of the same style and quality of the 3 volumes already printed. My special mission is to complete the Srimad-Bhagavatam in 60 volumes, so the most important thing on the part of the International Society is to organize the sales propaganda, of all the books that you are publishing. If there is less sales propaganda then the outlet of the books will be bottlenecked, and smooth printing work will stop. You have not only to print, but you have to sell them. So please consult Mr. Kallman how to do it. In your previous letter it was informed that some firm, European, is going to take the sole selling responsibility for Europe. What happened to that proposal? We must find out some selling agent.

I thank you very much that you are taking care of Lord Caitanya's Teachings and get it ready for publishing as soon as possible.
Letter to Rayarama -- Los Angeles 24 February, 1968:

Your letter dated Feb. 21st, duly in hand, both yourself and Brahmananda are to be thanked on behalf of Lord Krishna for your tireless endeavor to get the manuscript of Bhagavad-gita ready and for this grand work Krishna will certainly bestow His blessings upon you both. I thank you very much that you are taking care of Lord Caitanya's Teachings and get it ready for publishing as soon as possible. Regarding India, I have received letter from Acyutananda yesterday which is not very encouraging. The man who was negotiating for a nice house appears to be a con man. So, I have advised him not to open a center at Kanpur at present.

If you can organize a regular press for printing all our magazines and books and engage all our boys and girls in the press work that will be nice proposal, but if you purchase a small printing work where I understand even Back to Godhead cannot be published, what is the use of that press.
Letter to Rayarama -- Los Angeles 24 February, 1968:

So, you may not be hasty immediately for starting to India. In the meantime, I am negotiating also with Hitsaranji. He is a little busy now a days on account of two marriage ceremonies. His boss is a big industrialist and he is going to get his son and grandson married very recently. He is writing a letter that he is going to write me details after he is free from the responsibility of the marriage. Regarding buying a small printing shop, I am not very much optimistic. If you can organize a regular press for printing all our magazines and books and engage all our boys and girls in the press work that will be nice proposal, but if you purchase a small printing work where I understand even Back to Godhead cannot be published, what is the use of that press. Better we are negotiating with Hitsaranji and if we are able to open a nice center in India we shall purchase some machine from America and start a press there. In India the labor is cheaper extensively than in America.

If Mr. Kallman purchases a big machine for printing our books, then it will be very much helpful. I cannot advise you to purchase a small printing press because that will not help us.
Letter to Rayarama -- Los Angeles 24 February, 1968:

My idea is that if we are able to have a nice branch in India we can do the printing works nicely under your supervision. But, if you can start a full fledged press in N.Y. that will be still more better. A full fledged press means we must have two typographic machines at least and engage some of the girls for composition and the boys may be engaged in printing and machine manipulating. That will be a great success. If Mr. Kallman purchases a big machine for printing our books, then it will be very much helpful. I cannot advise you to purchase a small printing press because that will not help us. The same energy can be transferred to India when we are in possession of a bigger house. There is every possibility of Sharma's help in our publishing power, but that is not yet settled. As soon as I hear from him favorably I shall ask you to make direct correspondence with him. I am just waiting his favorable next reply.

If our men can take charge of a nice press either in New York or in India, that will be an ideal proposition, but the press which you propose to purchase is not equipped for printing our books. If Mr. Kalman can equip the press for printing our books, Bhagavatam esp., and other books also, and if our boys and girls can efficiently take up the printing work, that will be very nice.
Letter to Brahmananda -- Los Angeles 24 February, 1968:

Regarding printing in India, I have already sent you a specimen copy of printing which is being done in India, and if so desired, such printing work can be done in India without difficulty. But, if Dai Nippon Co. agrees to your letter of which you have sent me the copy then you can hand over the manuscript to them as early as possible. Regarding the purchase of press, I do not know what is the condition of the press but I want a full complete press where all kinds of books can be printed. If our men can take charge of a nice press either in New York or in India, that will be an ideal proposition, but the press which you propose to purchase is not equipped for printing our books. If Mr. Kalman can equip the press for printing our books, Bhagavatam esp., and other books also, and if our boys and girls can efficiently take up the printing work, that will be very nice. If we have got a press in our control with full equipment it will be a great boon. If such manipulation is not possible, then I wish to start a nice press in our Indian branch and get all our books and printing work done there. For a nice arrangement of our Indian branch I am already in negotiation with Indian friends and I have proposed a big industrialist to become the president of the Indian branch.

If you get confirmation from Dai Nippon agreeing to accept $5000 for TLC then you can get them printed without delay.
Letter to Brahmananda -- Los Angeles 24 February, 1968:

The proposed branch in Kanpur is not yet settled. I have received one letter from Acyutananda which is not very much encouraging. Rayarama may not start for India until there is nice arrangement for our Indian branch. His going away from New York at present will be a great hamper for BTG work. As intimated by you I am awaiting Rayarama's letter in respect of the press and printing works in India. In the meantime, if you get confirmation from Dai Nippon agreeing to accept $5000 for TLC then you can get them printed without delay. Regarding the sketch cover of Bhagavad-gita, Govinda Dasi promises to send you by the next week.

You will be glad to know that our arrangements with MacMillan for publishing Bhagavad-gita As It Is is already completed, and the manuscript is handed over to them. We should preach clearly that our Krsna Consciousness movement is surely on the basis of Bhagavad-gita as it is.
Letter to Satsvarupa -- Los Angeles 25 February, 1968:

You have to meet many opposing elements in the matter of preaching work therefore you should always be careful to follow the principles of Bhagavad-gita as it is. You will be glad to know that our arrangements with MacMillan for publishing Bhagavad-gita As It Is is already completed, and the manuscript is handed over to them. We should preach clearly that our Krsna Consciousness movement is surely on the basis of Bhagavad-gita as it is. Any other movement which does not tally with the principles of Bhagavad-gita as it is, is considered by us as unauthorized. All these so-called yogic or other spiritualist movements in this country imported from India are all against the principles of Bhagavad-gita. It is our movement only which strictly follows the principles of the Bhagavad-gita, under the guidance of the authorities or acaryas in disciplic succession from Lord Caitanya who practically demonstrated in life and practice the principles of Bhagavad-gita. The last word in the Bhagavad-gita is to surrender unto Krsna and Lord Caitanya taught us to surrender unto Krsna. His transcendental movement of chanting the Holy name of Krsna and Rama is the sublime movement, not only at the present age, but for all the time past, present and future.

When I return to NY, we shall talk together with Mr. Kallman, that if he invests only $10,000, we can have a nice press equipment for conducting all our printing works, including books.
Letter to Brahmananda -- Los Angeles 1 March, 1968:

Regarding press affairs: When I return to NY, we shall talk together with Mr. Kallman, that if he invests only $10,000, we can have a nice press equipment for conducting all our printing works, including books. In case Mr. Kallman is prepared to invest at least $5,000, then we can also invest $5000 from the book fund. And I think investment of $10,000 will be sufficient for starting a press just necessary for our work.

If somewhere we get our own house and start our own press and we sit down together for publishing Back to Godhead and other books, how will you like the idea?
Letter to Rayarama -- Los Angeles 3 March, 1968:

I am returning to San Francisco on the 8th March. I shall see how the matters have proceeded there. Now, if somewhere we get our own house and start our own press and we sit down together for publishing Back to Godhead and other books, how will you like the idea? Most probably I will get my permanent resident visa, and if we sit together for concentrating our energies in the matter of important publication work, it doesn't matter whether we are in USA or in India. Our proposal to open a press in India was to get cheap labor, but here in USA, if our brahmacaris work in the press, there is no question of labor expenditure at all. Subala das has got some experience in working in the press. Similarly, yourself, Purusottama, Madhusudana, and others have got some experience. So how would you like the idea of starting a press in our own building at San Francisco?

I have already suggested Rayarama for a regular printing press for printing our books.
Letter to Hamsaduta -- Los Angeles 4 March, 1968:

You will be glad to know that in San Francisco they are trying to purchase one house. I have already suggested Rayarama for a regular printing press for printing our books. And some of the Brahmacaris may be engaged in the publication work, some of them may be engaged in the Kirtana party preaching work, and some of them in distributing our literature. That will make our mission perfect.

When we live together, somebody may fall ill. Now, find some future main source of income for our institution, and main source is publications. So if we can organize a good sales organization, that is our main hope.
Letter to Brahmananda -- San Francisco 23 March, 1969:

I have already written you about taking steps for protecting our boys from the draft board; now, when we live together, somebody may fall ill. Now, find some future main source of income for our institution, and main source is publications. So if we can organize a good sales organization, that is our main hope. Besides that, if the Sankirtana party is nicely organized, we can have demonstration for public. I do not know how far we shall be successful, but we must find out a source of our income. At the present moment, some of the boys are working and practically it is going on under their working strength. Anyway, please think over what is to be done with Pradyumna. I have written also to Hamsaduta about the Sankirtana party, and I think our books, paintings, and the Sankirtana party can give us enormous help if we can organize it very nicely. I want therefore a permanent residential quarter at New York, so that my personal supervision of these things may go on. For the present, I would like to stay in my apartment at 26 Second Avenue, if cooking for the Temple can be arranged elsewhere. If it is silent and solitary, I feel pleasure to live there, better than elsewhere.

So far inking of the lettering and drawing, no colored ink, it is not very nice. Please do it all very nicely, as you have done so nice service for my books' publication.
Letter to Brahmananda -- San Francisco 23 March, 1969:

So far Teachings of Lord Caitanya is concerned, everything has been very encouraging, and hopefully by the Grace of Lord Caitanya, it will come out very nicely presented. Govinda dasi has sent the cover picture today by special delivery, and other 5 pictures will be sent later on. For the cover of the book, I think gold paper will be very nice, with the lettering and drawing printed in black ink. Nice gold paper must be available in Japan very cheaply, and they may send us some samples. They can set the type for the title on the cover, and you may give them some suggestion, and maybe see their samples. So far inking of the lettering and drawing, no colored ink, it is not very nice. Please do it all very nicely, as you have done so nice service for my books' publication. Hope you are all well.

It is very nice that you are preparing a book on the life of Lord Caitanya. Also, if you can get the Isopanisad printed that is very nice.
Letter to Rayarama -- San Francisco 23 March, 1968:

I wanted therefore a combined editorial board. Unfortunately, you have to do everything yourself. For this work I think you will have to invite cooperation from others who may help you. Anyway, BTG must be improved to the fullest extent, because it is the backbone of our society. Think over it, and do it nicely as far as possible, and if necessary, you can stop any other activities. But people like your lectures also, and I hope you are delivering your nice lectures in the classes. For the time being, you stop thinking of Srimad-Bhagavatam, and we will make plan when I meet you in N.Y. It is very nice that you are preparing a book on the life of Lord Caitanya. Also, if you can get the Isopanisad printed that is very nice. Part of it is in the original BTG, and part is manuscript there. As for Brahma Samhita, I am not working on it at the present moment, but I have thought of it. But I will see to it later on.

Kindly therefore let me know the exact procedure to be followed in future, because books are being printed in Delhi and shortly, we shall have to get them here in New York.
Letter to United Shipping Corporation -- San Francisco 23 March, 1968:

Please let me know exactly what is the procedure for exporting books from India, because I have to do it periodically. And unfortunately, due to ignorance of the procedure, both on your part and on our part, so much botheration is undergone. For want of knowing the procedure, we had to pay the freight charges here also, in spite of sending you in advance $500, (Ref: Your letter F/38/I-14, of January 11, 1968.) Kindly therefore let me know the exact procedure to be followed in future, because books are being printed in Delhi and shortly, we shall have to get them here in New York. Kindly therefore send the exact procedure, and on hearing from you, we shall ask our Delhi agent to book further goods.

I have not got any copy of the book, neither it is possible to mark page numbers until we get press copy from the printer.
Letter to Rayarama -- San Francisco 2 April, 1968:

So far my name is concerned, there is no need of adding Tridandi Goswami, but simply have it as A.C. Bhaktivedanta Swami, as it is already done in my other books, it will be continued. I made the title page sent herewith, and you will see it. You have to make the contents page for TLC. I have not got any copy of the book, neither it is possible to mark page numbers until we get press copy from the printer. But table of contents page is necessary, so please see to it. I do not like for Sri Bhaktivedanta Swami, A.C. Bhaktivedanta Swami is shorter, and nicer.

If we have no outlet for selling the books it will be a problem to get the new stock of books. If there is nice distribution arrangement, then at least 2 to 4 books we can publish every year.
Letter to Mukunda -- Allston, Mass 6 May, 1968:

I thank you very much for your nice letter of April 28,1968, written in your own handwriting. Yes, I am keeping well by the Grace of my Guru Maharaja, and I am working also on Srimad-Bhagavatam as well as for a nice edition of Caitanya Caritamrta. The Teachings of Lord Caitanya is being printed, 5000 copies in Japan; and the Bhagavad-gita As It Is, is being published by MacMillan Co. very shortly. The arrangement is complete and things are going on. Now you have to find out some person who can distribute our literature and other things. Sometimes you told me you can find out some man who can take charge of our distribution of literature, now please do it very seriously. Because if we have no outlet for selling the books it will be a problem to get the new stock of books. If there is nice distribution arrangement, then at least 2 to 4 books we can publish every year.

The whole institution is not in very sound financial position, so we should always remember this position and try to sell our articles so that we may again publish our books and literatures.
Letter to Hamsaduta -- Allston, Mass 14 May, 1968:

So far from my side, I can say that if you have got a party who can travel with you, then you can travel with them for some time with the Sankirtana party. If you go in the bus with your Sankirtana party, then we must sell our literatures, magazines, books, records, etc. The whole institution is not in very sound financial position, so we should always remember this position and try to sell our articles so that we may again publish our books and literatures. Back to Godhead is already in difficulty for financial matter. It is giving me some anxiety. Back to Godhead may not be stopped publication—it will be a great setback for our missionary purpose.

My permanent vise in U.S.A. is not so important, as is the publication of books, and circulating them as widely as possible. I think therefore that you should give more attention to the publication department.
Letter to Brahmananda -- Montreal 5 June, 1968:

For the time being, I am here, and if you think that it is possible to submit fresh application under section no. 3, on the grounds of my religious ministership, then do it immediately, and I shall wait here for three months. And if it is successful then the immigration will be very nice. Otherwise, I shall proceed to London and try to establish a center there. My other point is that my permanent vise in U.S.A. is not so important, as is the publication of books, and circulating them as widely as possible. I think therefore that you should give more attention to the publication department. Even if I do not get permanent visa, it is not very harmful.

Our Teachings of Lord Caitanya is going nicely and it will be out for sale by September, and as soon as I find this book is nicely printed, then I shall immediately begin printing our Srimad-Bhagavatam from these printing companies.
Letter to Gargamuni -- Montreal 7 June, 1968:

Brahmananda has come day before yesterday here in Montreal to see me in connection with Teachings of Lord Caitanya, and about my visa. I have told him that do not bother about the visa. For the present, better utilize their energy in the matter of publication work. Our Teachings of Lord Caitanya is going nicely and it will be out for sale by September, and as soon as I find this book is nicely printed, then I shall immediately begin printing our Srimad-Bhagavatam from these printing companies. I find their printing work very satisfactory. I have therefore stopped printing in India, but I shall require at least $5000.00 for printing each part of Srimad-Bhagavatam. Five parts of Srimad-Bhagavatam can be printed immediately. That means I require $25000.00. Anyway, Krishna will provide for this, but I shall request you to make your point either by selling or by contributing, you try to finance as far as possible for these great publications.

If you can sell 2500 at $5.00 each, that will be $12500.00, so there will be no scarcity of money if we can sell our publications quickly after being printed. Then we can repeat the publication one right after another. The best process for selling books is to get them reviewed by various important papers.
Letter to Gargamuni -- Montreal 7 June, 1968:

I am advising the Japan printing company to send you directly 2500 copies of Teachings of Lord Caitanya. If you can sell 2500 at $5.00 each, that will be $12500.00, so there will be no scarcity of money if we can sell our publications quickly after being printed. Then we can repeat the publication one right after another. The best process for selling books is to get them reviewed by various important papers. There are hundreds and thousands of influential papers in your country, and if they are reviewed, the books will be very quickly sold. Very soon you will get also six mrdangas, and other musical instruments from India. I think you are keeping a separate account of my books and as soon as you receive books, you just credit in the book account and whatever you pay, you may debit in the same way. That will keep clear the book account.

There are so many tape records of my speeches, you can select some of them to be printed with the pictures. I think that will be better attracting the general public.
Letter to Gurudasa -- Montreal 7 June, 1968:

I thank you very much for your letter dated June 2, 1968. Gargamuni's remark that your book "SWAMIJI" may be interesting only to the admirers and disciples is right. . . so if you are preparing some book like that, make it so nicely that it may be accepted by general public. And for this purpose, it is better to add with the pictures my speeches, which are of public interest. There are so many tape records of my speeches, you can select some of them to be printed with the pictures. I think that will be better attracting the general public. It is better you take a little more time but do it very nicely.

In future if there is money sufficient I wish to print each volume of my book, 5000 copies. Now, very soon we shall get 5000 copies of TLC and we have to organize the sales propaganda.
Letter to Rayarama -- Montreal 12 June, 1968:

By the by, I require you to find out the duplicate copies of Srimad-Bhagavatam, 2nd Canto, and a few chapters of the 3rd Canto, which are lying in my closet in my room, and send to me immediately. I want to prepare it for printing in Japan just after the printing of TLC is finished. I have decided it now definitely that all my printing works now shall be done in Japan. In America it is too expensive, and in India it is too much botheration. Therefore in future if there is money sufficient I wish to print each volume of my book, 5000 copies. Now, very soon we shall get 5000 copies of TLC and we have to organize the sales propaganda. If there is sale, then there is no scarcity of matter for printing. Mukunda has written that he is acquainted with some man for selling Back To Godheads, and you can just contact him to know further about it. I am sending you today the balance book sheets of TLC to Brahmananda.

If it is possible to print Srimad-Bhagavatam then you can immediately begin it & I shall pay for the paper, binding etc. We want to print them immediately.
Letter to Rayarama -- Montreal 12 June, 1968:

While posting this letter I have received your second letter also. I understand that you are purchasing a printing machine. When you have the machine somebody must join you to work anybody you like and I shall arrange for that. If it is possible to print Srimad-Bhagavatam then you can immediately begin it & I shall pay for the paper, binding etc. We want to print them immediately. If you can actually print our books in your Iskcon Press there a great problem will be solved. And if not any one I shall work with you provided you can give me the visa to stay. Please let me know how far you are ahead in this proposal.

We wish to send a batch of intelligent students in India and gradually establish a center there for English translation publication of all Vaisnava literatures.
Letter to whom it may concern -- Montreal 12 June, 1968:

How such thing can be possible is explained in the Srimad-Bhagavatam that by special all-pervading power of Visnu this is possible. So, my above students have been sent to India specifically to study in the Bengali, Sanskrit, and Hindi languages, because we have to present to the world so many English translated authentic literatures on Vaisnavism. Some of my books are being printed in Japan and some of them have been accepted to be published by Messrs. MacMillan and Company of New York. So we require some American assistance specifically for this translating work. And for this purpose, we wish to send a batch of intelligent students in India and gradually establish a center there for English translation publication of all Vaisnava literatures. We have got many friends in India, like Seth Jaydayal Dalmia and others, who are always very kind to us in spreading this movement all over the world. And I hope if some of my students living in India, say 3 to 5 years, that there will be no difficulty for them.

As we passed correspondence previously, that we should live together either in India or in this part of the world for publication of so many Vaisnava literatures.
Letter to Hayagriva -- Montreal 14 June, 1968:

On the other hand I was thinking that if I get permanent visa in Montreal, I shall make Montreal my headquarters and at that time I may require your help in so many ways. As we passed correspondence previously, that we should live together either in India or in this part of the world for publication of so many Vaisnava literatures. But if you want to develop New Vrindaban, I can spare you for that purpose, and it may be that we can live there together. For the time being, if you actually want to develop such ideal asrama, we must have sufficient land, and all other things will gradually grow. For raising crops from the land, how many men will be required—that we must estimate and for herding the cows and feeding them. We must have sufficient pasturing ground to feed the animals all round. We have to maintain the animals throughout their life. We must not make any program for selling them to the slaughterhouses. That is the way of cow protection.

You can open correspondence with Rayarama in this connection, and certainly as we need a press for printing our books and magazines, I think Krishna is presenting us with the opportunity to purchase one press of our own.
Letter to Gargamuni -- Montreal 18 June, 1968:

Regarding the press, recently I have received one letter from Rayarama which I am enclosing herewith for your perusal. You can open correspondence with him about the press, and give him the details of the press materials. I think they are asking $5000.00 to make a bargain; if we can purchase a press for $1000.00 as informed by Rayarama, why should we spend $5000.00. Anyway, you can open correspondence with Rayarama in this connection, and certainly as we need a press for printing our books and magazines, I think Krishna is presenting us with the opportunity to purchase one press of our own. Here also in Montreal the temple space is very great, and part of it we can very easily spare for running on a nice press. And Mr. Kallman is ready to invest money. So far manpower is concerned, I think we shall be able to get it. There will be no scarcity of manpower. So considering all these different angles, if we can have our own press, it will serve the greatest purpose of our mission. Please therefore send the details of the press to Rayarama and if possible, send me a copy of the details.

I shall be very glad if you send him all our Back To Godheads publications, as well as newspaper clippings at your earliest convenience.
Letter to Rayarama -- Montreal 22 June, 1968:

He has heard about my activities and he is interested in all our literature. I shall be very glad if you send him all our Back To Godheads publications, as well as newspaper clippings at your earliest convenience. He is very influential man and has rendered sincere service to my Guru Maharaja by translating many Goswami literatures in Telugu language, as well as in English. With his cooperation there is possibility of opening a branch in Bombay. I hope you will do the needful immediately.

I have published Srimad-Bhagavatam, 1st canto, in 3 volumes, and they are available in Bombay at Thackars Booksellers, Rampart Road, Bombay.
Letter to Jagannatham Prabhu -- Montreal 22 June, 1968:

As ordered by you, I have immediately asked my assistant, Sriman Rayarama das Brahmacari, in charge of Back To Godhead magazine, to send you all necessary literatures immediately. Besides that, I have some disciples working in Delhi. Their address is: Sriman Acyutananda das Brahmacari; c/o Radha Press; 993/3 Main Road; Gandhi Nagar; Delhi-31, INDIA. And you can write to him, and with my name, for sending you some copies of Back To Godhead. I have published Srimad-Bhagavatam, 1st canto, in 3 volumes, and they are available in Bombay at Thackars Booksellers, Rampart Road, Bombay. Or, at Three Party Company Booksellers, Princess Street, Bombay. I think if your children take care to read these literatures, and books, they will be convinced of this Krishna Consciousness movement.

I am sure he is not going to help us with any money as you expected from him in the matter of publishing Teachings of Lord Caitanya.
Letter to Brahmananda -- Montreal 28 June, 1968:

Please therefore do not be agitated at the present situation. Tackle everything cool-headed and if Purusottama is not feeling well, then you can send him for a few days here, to live with me. And while coming here he may bring with him my yellow colored hand-bound Bhagavatam book. Now from the dealings of Mr. Kallman, we can clearly know that he is after business for his own profit. And I am sure he is not going to help us with any money as you expected from him in the matter of publishing Teachings of Lord Caitanya. Therefore, in the acknowledgement, his name should not be given as it was suggested by you. I shall be glad to know what is further development in this connection. But try to settle up everything peacefully, and in future, if possible, you can do business independently.

The Brahmacarinis cannot go, of course, for begging, but if some of them agree to go out and sell our books and literature, that will also be helpful.
Letter to Satsvarupa -- Montreal 12 July, 1968:

Anyway, that sort of quarreling will continue whenever there is a little bit individuality. That is the nature. Even such quarreling is visible in the spiritual world also. But the main thing is that in Boston, you are the only earning member. How you will maintain such a Brahmacarini asrama separately unless there is some source of income. I expected that the pictures painted by the Brahmacarinis would be a source of income to the society. If some arrangement for such sales organization can be made, then it will be a very excellent idea. The Brahmacarinis cannot go, of course, for begging, but if some of them agree to go out and sell our books and literature, that will also be helpful. Some source of income by honest endeavor must be there, otherwise, how a nice Brahmacarini asrama can be maintained? In the asrama we must supply all inmates necessary nutritious food.

If the Brahmacarinis help us in the making of letter printing sheets for photo offset printing, that will be a great help.
Letter to Satsvarupa -- Montreal 12 July, 1968:

Especially in your country, because they were accustomed to take meat and some protein food, just like regular supply of dahl, capatis, rice, fruits and milk, must be properly administered. There is no need of eating more than necessity, but the minimum demands must be supplied. But if you can organize such nice Brahmacarini asrama it will be a great success of our society. There is a great need for this. And I wish sincerely that except for husband and wife, everyone should live separately, man separate from woman, and woman separate from man. I shall be glad to hear from you about further developments. But one thing can be very nicely utilized, if the Brahmacarinis learn typographic machine. That will be a great help because printing is one of our most important line of activities. And if the Brahmacarinis help us in the making of letter printing sheets for photo offset printing, that will be a great help.

I want to prepare it for printing in Japan just after the printing of TLC is finished. I have decided it now definitely that all my printing works now shall be done in Japan.
Letter to Subala -- Montreal 13 July, 1968:

By the by, I require yo to find out the duplicate copies of Srimad-Bhagavatam, 2nd Canto, and a few chapters of the 3rd Canto, which are lying in my closet room, and send to me immediately. I want to prepare it for printing in Japan just after the printing of TLC is finished. I have decided it now definitely that all my printing works now shall be done in Japan. In America it is too expensive, and in India it is too much botheration. Therefore in future if there is money sufficient I wish to print each volume of my book, 5000 copies. Now, very soon we shall get 5000 copies of TLC and we have to organize the sales propaganda. If there is sale, then there is no scarcity of matter for printing. Mukunda has written that he is acquainted with some man for selling Back to Godheads, and you can just contact him to know further about it. I am sending you today the balance book sheets of TLC to Brahmananda.

If you can actually print our books in your ISKCON Press then a great problem will be solved.
Letter to Subala -- Montreal 13 July, 1968:

While fixing this letter I have received your second letter also. I understand that you are purchasing a printing machine. When you have the machine some body must join you to work anybody you like and I shall arrange for that. If it is possible to print Srimad-Bhagavatam you can immediately begin it and I shall pay for the paper, binding etc. We want to print them immediately. If you can actually print our books in your ISKCON Press then a great problem will be solved. And if not any more I shall work with you provided you can give me the visa to stay.

Regarding Easy Journey to Other Planets: You can inquire from Mukunda das if he is going to print it or not.
Letter to Hayagriva -- Montreal 14 July, 1968:

Regarding Easy Journey to Other Planets: You can inquire from Mukunda das if he is going to print it or not. If not, then you can do it because you have now some money and spend for its publication. And regarding editorial work, I shall send you some manuscripts very soon.

Henceforward our plan should be to push Sankirtana and sell our publications. For books, Brahmananda, for magazine, Rayarama, for Sankirtana, Hamsaduta and Mukunda, and for suggestion, my humble self.
Letter to Brahmananda -- Montreal 17 July, 1968:

Have you sent the cable to Dwarkin? We want Mrdangas very urgently because very soon we shall be going to London. Six devotees from the West coast and six devotees from the East coast, 12 for Kirtana besides my humble self, and one or two Brahmacaris. Henceforward our plan should be to push Sankirtana and sell our publications. For books, Brahmananda, for magazine, Rayarama, for Sankirtana, Hamsaduta and Mukunda, and for suggestion, my humble self. Please let us concentrate this integration and I am sure our movement will be successful.

Publication of Back To Godhead is entrusted to Rayarama, and for publication of books, Brahmananda is entrusted.
Letter to Mukunda -- Montreal 17 July, 1968:

My visa is up to 3rd of September 1968, and if by that time my London yatra is not completed, then I will have to extend the visa period. I think you should start for London as early as possible. The plan already made by you is agreed by me. So you can go ahead with the plan. Our only plan should be henceforward to spread the Sankirtana activities and sell our publications. Publication of Back To Godhead is entrusted to Rayarama, and for publication of books, Brahmananda is entrusted. For business Gargamuni is entrusted. So let us combinedly execute the Krishna Consciousness movement in full swing.

The Radha Press was entrusted for printing of my books, and he was paid 2000 Rs. in advance for printing of the books, but they have informed Acyutananda that they are unable to print the books. Now neither they are returning the money, nor printing the books, and I do not know what is the meaning.
Letter to Harivilasa -- Montreal 25 July, 1968:

The Indian government cannot pay anything from the Indian exchange to outside countries. So do not try to make collection for coming back to the USA. For your coming back, either your family members or your government or somebody here must send you money or a ticket for coming back. Last time when I was coming back the same difficulty arose, and I had to pay my ticket fare as well as Kirtanananda's ticket fare, amounting to Rs. 11,000, from my book-fund, which I dispatched to USA. I dispatched 13,000 Rs. worth books from India, out of which I have paid that 11,000 Rs. So this is the exchange condition. I think therefore, that when you have gone to India, for the time being you should forget your mother country, USA. A Krishna Conscious person is supposed to be without any designation. So why should you think yourself as a citizen of USA? You should always think yourself as servant of Krishna. And as servants of Krishna, you combine together and develop a nicer International Society in India. There are so many works to be done there. The Radha Press was entrusted for printing of my books, and he was paid 2000 Rs. in advance for printing of the books, but they have informed Acyutananda that they are unable to print the books. Now neither they are returning the money, nor printing the books, and I do not know what is the meaning. Please try to settle up this matter. Ask Hitsaran Sharma to return back the money and deposit in my bank so that I can pay the money to some other press and begin the printing of books immediately. I am very sorry that he has neither printed my books nor is giving me the chance to get it printed in another press. So all of you 3 immediately settle up this thing and let me know the result. I have already written to Acyutananda about this 3 times, but no effect is there till now.

The society is pleased to provide him for all his expenditures, in the matter of living, expenses, traveling expenses, and the publication of his books. His books are already selling very nicely and one of his books is being published by Mssrs. MacMillan Co.
Letter to Brahmananda -- Montreal 19 August, 1968:

"His presence is very urgently required to transact the religious activities of all the centers, and the society is pleased to provide him for all his expenditures, in the matter of living, expenses, traveling expenses, and the publication of his books. His books are already selling very nicely and one of his books is being published by Mssrs. MacMillan Co. and so personally he has also a nice income, besides from our contribution for his maintenance. So in all circumstances, he will never be public charge. His services are profoundly needed by this religious denomination in the US and he will be simply carrying out the occupation of a minister of this religious institution."

Krishna will give us all strength, and printing of Bhagavatam and other Vaisnava literature is my life and soul, so press is the biggest mrdanga, recognized by my Guru Maharaja, so I shall request you to qualify yourself for such work as soon as possible.
Letter to Balai, Advaita -- Montreal 19 August, 1968:

Uddhava suggested that to start a complete press, it will require about $5000.00 so I think Krishna will arrange to supply the necessary money, but you should try to start the press as soon as possible. Of course, in Montreal there is sufficient place, and more students are coming here, being chased by the draftboard, under the circumstances, if it would have been possible to have a nice press here, then we could engage all the draft-age boys in the press work. But you say that NY is the best place, so we must start the press in the best place. That is first consideration, and Krishna will give us all strength, and printing of Bhagavatam and other Vaisnava literature is my life and soul, so press is the biggest mrdanga, recognized by my Guru Maharaja, so I shall request you to qualify yourself for such work as soon as possible, and with Krishna's Name, let us start it as soon as possible.

Regarding your inquiry into Japan for reprinting the book, the best thing will be to arrange for our own press. Take quotation from the Japanese firm, but I do not think, unless we print in large quantity, it will not be very cheap.
Letter to Purusottama -- Montreal 19 August, 1968:

Your writing of letter to Jaya Govinda in India is all right. But at any cost, if he is in difficulty and if the letter of guarantee is absolutely necessary, then it should be issued in his favor, as requested by him. Regarding your inquiry into Japan for reprinting the book, the best thing will be to arrange for our own press. Take quotation from the Japanese firm, but I do not think, unless we print in large quantity, it will not be very cheap. Similarly, you can also inquire from Hong Kong as you have described, I have no objection, but our next attempt should be to start our own press. As such, I have already instructed Uddhava about these things, and so far photography work is concerned, you have got some experience and you can learn about it sufficiently in the meantime.

Regarding your inquiry into Japan for reprinting the book, the best thing will be to arrange for our own press. Take quotation from the Japanese firm, but I do not think, unless we print in large quantity, it will not be very cheap.
Letter to Purusottama -- Montreal 19 August, 1968:

Your writing of letter to Jaya Govinda in India is all right. But at any cost, if he is in difficulty and if the letter of guarantee is absolutely necessary, then it should be issued in his favor, as requested by him. Regarding your inquiry into Japan for reprinting the book, the best thing will be to arrange for our own press. Take quotation from the Japanese firm, but I do not think, unless we print in large quantity, it will not be very cheap. Similarly, you can also inquire from Hong Kong as you have described, I have no objection, but our next attempt should be to start our own press. As such, I have already instructed Uddhava about these things, and so far photography work is concerned, you have got some experience and you can learn about it sufficiently in the meantime. As soon as Advaita and Uddhava says the press can be started now, we must start our own press. That I have decided. And here, Anapurna, she has agreed and her future husband, Ananda, he has also agreed to work on the typographic machine. You can inquire the price of the typographic machine also. Last time we inquired from IBM about the typographic machine, or vari-type machine, so I do not know whether Rayarama has already purchased it, but our printing process should be on the typographic machine and vari-type machine, and get the photo of the prints. That will be the process of our printing. So you can inquire in the meantime.

Regarding printing: I have received one letter from the New O.D. Press. He is agreeable to print my books, as I have already advised him, with new types, and everything, desired by me.
Letter to Acyutananda, Jayagovinda -- Montreal 21 August, 1968:

Regarding printing: I have received one letter from the New O.D. Press. He is agreeable to print my books, as I have already advised him, with new types, and everything, desired by me. I understand that you also saw the proprietor and you might have talked with him. He wants some money immediately for purchasing new type. But I do not find anything in your letter whether it has been deposited by Hitsaranji into my bank. In every letter I see there is promise, but in no letter do I find any news that the money is already deposited. If the money is not immediately deposited, how can I pay to the New O.D. Press and begin printing work?? Please immediately arrange for depositing the money by Hitsaranji in the bank so that I can issue check in favor of the New O.D. Press. This is very urgent, and let me know by return of post the result.

Now so far printing of the books, let me know whether you can take charge of doing this work nicely.
Letter to Acyutananda, Jayagovinda -- Montreal 21 August, 1968:

The next important thing is that if you both, both of you, jointly work, then our mission in India will be successful. Now so far printing of the books, let me know whether you can take charge of doing this work nicely. You can see also the following gentleman who is also a devotee of my activities, and you can show him this letter whether he can spart a room for your stay to supervise the printing work: Gopala Krishna Babu; c/o Bhananull Gulzari Lal; Iron Merchants; Chauri Basar; Delhi-6, India. It is near the O.D. Press, and if he agrees it will be a very nice thing for you.

I have asked also Janardana to join the editorial department of publication, and he will do translation work in French, of all our literatures, and similarly Syamasundara may help in translating all the literatures in Germany.
Letter to Kirtanananda, Hayagriva -- Montreal 23 August, 1968:

Yes, Rayarama is trying his heart and soul to improve the quality of Back To Godhead, so this department should be exclusively managed by him, he has devoted his everything for this Back To Godhead department. I have asked also Janardana to join the editorial department of publication, and he will do translation work in French, of all our literatures, and similarly Syamasundara. may help in translating all the literatures in Germany, and I am arranging to take the mimeograph machine from New York, into Montreal, so that Janardana and other boy, Dayala Nitai, who is French Canadian, they can immediately issue, a French edition of Back To Godhead.

Our Bhagavad-gita as it is, which is being published by MacMillan company will be ready by the end of October 1968, and I think Teachings of Lord Caitanya also will be ready by that time. So if Sankarsana can help us in selling our books, Srimad-Bhagavatam, Bhagavad-gita, Teachings of Lord Caitanya, it will be a great service to the society.
Letter to Aniruddha -- Montreal 24 August, 1968:

I received letters from Dayananda, and Nandarani, and I am going to reply them separately. Our Bhagavad-gita as it is, which is being published by MacMillan company will be ready by the end of October 1968, and I think Teachings of Lord Caitanya also will be ready by that time. So if Sankarsana can help us in selling our books, Srimad-Bhagavatam, Bhagavad-gita, Teachings of Lord Caitanya, it will be a great service to the society. The status of Back To Godhead is certainly improving, and I hope it will improve more and more, and two boys, namely Advaita and Uddhava, they are working in a press, and as soon as they are confident that they are competent to run on a press, we shall start our own press at any place. You will also be glad to know that Hayagriva Brahmacari has taken a 99 year's lease on a very large plot of land about 134 acres, for constructing New Vrindaban. So Krishna is giving us gradually facilities to make progress in Krishna Consciousness, and if we work sincerely, there will be no scarcity of help in every respect. I have received the copy of the initiated disciples of the society.

Many of my books are already published, and one Bhagavad-gita as it is is being published by Mssrs. MacMillan and Co., and is scheduled to appear by the end of October, 1968.
Letter to Roland Michener (Governor-General of Canada) -- Montreal 24 August, 1968:

If by suitable arrangement, this property is handed over to my society, I can very nicely organize its activities as follows: 1. Establishing a press to publish books and magazines. Many of my books are already published, and one Bhagavad-gita as it is is being published by Mssrs. MacMillan and Co., and is scheduled to appear by the end of October, 1968. Please see also enclosed photo of the late President L.B. Shastri of India accepting my Srimad-Bhagavatam. 2. Chanting, dancing, playing devotional music. 3. Feasting and distributing spiritually prepared food. 4. Training preachers. 5. Holding classes in the philosophy of God realization.

I am contemplating also to publish one book, Krishna in picture.
Letter to Brahmananda -- San Francisco 9 September, 1968:

I am contemplating also to publish one book, Krishna in picture. One boy, his name is Mark, he is very good artist. I have given him some ideas of drawing some pictures about Krishna from Srimad-Bhagavatam. And if I see he is successful, which I hope he will, be then we shall print to many books of pictures. The picture books will be most appealing. We shall give stress on this point.

You seriously take quotations about the album, about printing, and just see what will be the cost. Then we shall immediately invest some money from the book fund, to print our second and third record.
Letter to Brahmananda -- San Francisco 9 September, 1968:

You will be pleased to know that this morning I experimented with my harmonium, and of course, it is just an experiment, still all the girls present here and Tamala Krishna also, they liked the tune very much. Maybe such Sankirtana solo singing; I can give so many. I can give so many verses, just like Cintamani Prakara Sadmasu . . . and explain them in English, so we can produce not only pictures, but also records, in so many ways. So you should be serious about taking quotation of the records as soon as possible and immediately we shall print some records. So far I know, that the records, small records, as Gargamuni told me, it does not cost more than 10 cents. But this big record will not cost more than 50 cents, including everything, I am sure. Anyway, you seriously take quotations about the album, about printing, and just see what will be the cost. Then we shall immediately invest some money from the book fund, to print our second and third record.

You take up the responsibility of translating them into French, and as soon as our press is started, that means Advaita and Uddhava are expert in printing matters, we start our press, and we shall print the French books, the English books, and as many publications as are possible, we shall do.
Letter to Janardana -- San Francisco 9 September, 1968:

And I may inform you that immediately you begin translation work of our Srimad-Bhagavatam in French, as well as Bhagavad-gita as it is, in French, and begin our Back To Godhead in French language printed in the mimeograph machine. So you have got enough engagement; you may not take trouble of attempting Srimad-Bhagavatam. I think this will be done by Hayagriva. You take up the responsibility of translating them into French, and as soon as our press is started, that means Advaita and Uddhava are expert in printing matters, we start our press, and we shall print the French books, the English books, and as many publications as are possible, we shall do. But I hope in the meantime you have talked with Brahmananda that one remittance, $1,655.00, was advised to be dispatched to London. But I have received letter from Syamasundara. that he has not received the money. Kindly go to my bank and my account number, V269 A.C. Bhaktivedanta Swami, and you see the manager, why he has not remitted the money. Because the people are in a foreign country, and without money they will be in much difficulty. Kindly do the needful.

Don't be carried away by whims, and waste time and money. As there is no possibility of printing in Delhi, you kindly pack up the manuscript and send it to New York.
Letter to Acyutananda -- San Francisco 15 September, 1968:

I am in due receipt of your note along with Jaya Govinda's. The Bengali which you've written are simply nonsense. They are full of mistakes. And each and every word is misspelled. Just like you have written, "Bhutale" as "Bhuthale." It is not very much encouraging. Neither it is good that you do something wrong and at the end you simply write please forgive us. The best thing will be that both of may go to Bombay and begin a positive work under my direction. Don't be carried away by whims, and waste time and money. As there is no possibility of printing in Delhi, you kindly pack up the manuscript and send it to New York.

You can do some work in India on behalf me definitely by selling our magazines and our published books in India, and in no other way.
Letter to Jaya Govinda -- San Francisco 15 September, 1968:

So far your studying Bengali and Hindi, it is not at all important for the society. If you want to satisfy your whims, that is a different thing. Even if you study Hindi and Bengali so late in your life, I don't think you can become a very good scholar in those languages. So for studying Bengali and Hindi you needn't stay in Delhi. You can do some work in India on behalf me definitely by selling our magazines and our published books in India, and in no other way. The books and magazines will be sent you in India for selling and you can send in exchange Sri Murtis or musical instruments. And for all these activities, Bombay will be the best place for your staying. There is already a friend in Bombay who is inviting you to stay with him, so why don't you take advantage of this opportunity? I have already advised Brahmananda to send you the letter of guarantee so you will have it from him in due course, or by the time this letter reaches you.

Even if we do not have our own temple it does not matter, but if we can hold Kirtana 24 hours, and distribute our publications, that is our great success.
Letter to Mukunda -- Seattle 1 October, 1968:

Here the Sankirtana party, headed by Jayananda and Tamala Krishna is doing very nice. They are collecting an average of $45 daily, as contributions, and selling an average of 100 copies of Back To Godhead. So try to get immediately copies of Back To Godhead from New York and try to sell them in large quantities. That is our backbone. In meantime, our Bhagavad-gita As It Is, and Teachings of Lord Caitanya are also coming out by the end of this month. So Kirtana plus distribution of our books and literature is the basic principle of our success. Even if we do not have our own temple it does not matter, but if we can hold Kirtana 24 hours, and distribute our publications, that is our great success. I have now received one letter from Syamasundara. about the bank affairs, and will reply him shortly. I received also one letter from Malati, and one from Yamuna, which are very nice, and I shall reply them in my next. If there is no immediate program of my going to London, then I may go next either to Los Angeles or Boston.

I have already written to Uddhava about binding and size of the book, and again I am repeating that all my books shall be printed in the size 6 1/2 x 9, but next printing, I am willing to do it, canto by canto. That is to say, the three volumes already published of Srimad-Bhagavatam maybe printed in one volume.
Letter to Advaita -- Seattle 6 October, 1968:

So far service to Krishna is concerned, it is variegated. Krishna has got multi-energies, therefore, He can receive services from us in multi-forms. So anyone can render loving service to Krishna by his talents, that is the technique of Krishna Consciousness. So by the Grace of Krishna, you have got the talent and you have got the opportunity also to serve Him, and I wish that Krishna may give you more and more such opportunity to make your progress in Krishna Consciousness. I have already written to Uddhava about binding and size of the book, and again I am repeating that all my books shall be printed in the size 6 1/2 x 9, but next printing, I am willing to do it, canto by canto. That is to say, the three volumes already published of Srimad-Bhagavatam maybe printed in one volume. And the paper should be that Indian thin paper. And the pages shall not be less than 1000. Of course, the composition all in Roman type, we shall avoid not the Sanskrit type. Simply we shall put transliteration, translation, and purport. In this way volumes 1, 2, 3, 4, etc. 12 volumes, of Srimad-Bhagavatam will be published. So we can do the needful. And so far Back To Godhead is concerned, it is already known to you how to do it.

The book size of Srimad-Bhagavatam will be exactly as it is, at present, but it may be that the pages may be increased. Because next printing I am thinking three volumes in one.
Letter to Uddhava -- Seattle 6 October, 1968:

Regarding binding: The cost of binding should not be more than 40 cents. And the best thing will be some of our students learn binding also. The book size of Srimad-Bhagavatam will be exactly as it is, at present, but it may be that the pages may be increased. Because next printing I am thinking three volumes in one. And the papers may be just like Bible paper, thin, and pages will be not less than 1000, and we shall print in one volume; the binding should be very first class, and similarly, part by part, we shall have to print 12 parts, altogether. So if some of our students becomes expert in binding, that will be very nice. I think Devananda, who is in Boston, he has some knowledge in binding. Binding is not very difficult task. Anyone can do it, but I do not know how it will be successfully done. But the cost of binding must not be more than 40 cents.

So far Srimad-Bhagavatam is concerned, now Pradyumna and yourself immediately revise the 3 volumes already published. My next attempt will be to get them in 1 volume, as I have already suggested.
Letter to Hayagriva -- Seattle 7 October, 1968:

So far Srimad-Bhagavatam is concerned, now Pradyumna and yourself immediately revise the 3 volumes already published. My next attempt will be to get them in 1 volume, as I have already suggested. And we shall now avoid the Sanskrit slokas, but simply give the transliteration, translation, and the purport. Pradyumna is there he will help in transliterating the verses, and translation is there, and purport is there; there is no use of giving synonyms and equivalent of Sanskrit word in English, simply transliteration and translation, as it is now adopted in Dr. RadhaKrishnan's Bhagavad-gita, and purport. In this way, we want to print each canto a book. So you begin preparing immediately. The present three volumes shall only be revised to see the spelling mistakes or if there is any grammatical discrepancy, otherwise there is nothing to be added or subtracted.

Are you doing French translation work of our books? What about the program of French publication of Back To Godhead?
Letter to Janardana -- Seattle 10 October, 1968:

I am surprised that since I have come back from Montreal I have not heard anything from you. Why you are silent? Please reply this letter immediately because I am very much anxious to hear from you. Are you doing French translation work of our books? What about the program of French publication of Back To Godhead? I wrote you from San Francisco, but I have not heard any reply from you. Please take care of this business with the American Consulate, as you will find described in Hamsaduta's letter, as soon as possible.

You make your headquarters in Vrindaban, because as there is no possibility of printing my books under your supervision in Delhi, why should you remain in Delhi without any society's work?
Letter to Acyutananda, Jayagovinda -- Seattle 13 October, 1968:

That is, you make your headquarters in Vrindaban, because as there is no possibility of printing my books under your supervision in Delhi, why should you remain in Delhi without any society's work? If you find Vrindaban inconvenient, you go to Bombay because Mr. Karambar is ready to receive you. Jaya Govinda's idea that if you go there to Bombay, Mr. Karambar may force him to marry his daughter, is simply imagination, because his daughter is only 9 or 10 years old. How she can be married in this tender age? I do not know who has suggested all these nonsense ideas.

I am enclosing herewith the copy of the letter in which Hitsaran acknowledge receipt of Rs. 2000 for purchasing paper for printing my books. But now it appears that he has spent this money for personal expenditures, and has not returned the manuscript to you.
Letter to Acyutananda, Jayagovinda -- Seattle 13 October, 1968:

But before going either to Bombay or coming back to your country or Europe, please try to realize Rs. 2000 from Hitsaran, because if you come back without realizing this money, and I am here, then the money will be swallowed up by him, as you have already given me hints that he is a debtor. I am enclosing herewith the copy of the letter in which Hitsaran acknowledge receipt of Rs. 2000 for purchasing paper for printing my books. But now it appears that he has spent this money for personal expenditures, and has not returned the manuscript to you. You should see Seth Dalmia at his home: No. 2, Tilaka Road, New Delhi, and explain to him and try to realize the money through his influence, and purchase the Deities as I have requested. I have already written you about this in my last letter, that we require many Deities for our temples as well as for our many devotees who want to worship Radha Krishna at home.

The idea is that in olden days there was no press. So books were not available printed. Formerly great aristocratic families kings, and rich men, they used to engage a qualified brahmana to copy Srimad-Bhagavatam in handwriting, and then present it to a suitable person, especially brahmanas, in a gold casket. That was the system.
Letter to Candravali -- Seattle 16 October, 1968:

Regarding the question (In vol I, First Canto, Ch. 1, Text 1, pp. 59 of Srimad-Bhagavatam, it is stated "anyone who hands over a charity of this great work on the full moon day attains to the highest perfection of human life by going back to home, back to Godhead." Does this mean that by giving the Gayatri mantra, only vol. one, or the complete work?) it is not the Gayatri mantra, but the Srimad-Bhagavatam. The idea is that in olden days there was no press. So books were not available printed. Formerly great aristocratic families kings, and rich men, they used to engage a qualified brahmana to copy Srimad-Bhagavatam in handwriting, and then present it to a suitable person, especially brahmanas, in a gold casket. That was the system. But since printing machine has been introduced, Srimad-Bhagavatam, and other literature are being printed. So therefore, this reference, in the Skandha Purana, is in connection with giving Srimad-Bhagavatam in handwriting. That was a great work of charity. This charity, however, included the complete Srimad-Bhagavatam, and neither vol. one nor two. That was the process. Still there are many rich men in India who have engaged learned brahmanas to copy Srimad-Bhagavatam in handwriting, and they give in charity, to a qualified person, in the above way.

If we can sell some copies of our publications, books and literature, and we can maintain our establishment, somehow, we shall think it is a great success.
Letter to Makhanlal -- Seattle 21 October, 1968:

I am very glad to learn that your Sankirtana party in San Francisco is doing very well, and similarly you will be pleased to know that here Sankirtana, led by Jayananda and Tamala Krishna, they are also doing very nice. Average, they are collecting about $50 a day, and selling about 50 to 75 copies of Back to Godhead. Similarly, you also try to sell copies of Back to Godhead. This is propaganda. If we can sell some copies of our publications, books and literature, and we can maintain our establishment, somehow, we shall think it is a great success. We don't want anything more. Neither we want any big bank balance. Our mission is that people should understand their relationship with Krishna, and thus let him become Krishna Consciousness so that he may be relieved from the three-fold miseries of this material existence.

The 6000 dollars which I have kept aside for their payment may be invested in press work, and the book printed in our own press.
Letter to Brahmananda -- Los Angeles 12 November, 1968:

Regarding press, if the Dai Nippon Company has not come to conclusion and the matter is prolonged so much then we cannot wait any more, in that case, the 6000 dollars which I have kept aside for their payment may be invested in press work, and the book printed in our own press. Please think over this matter seriously.

The best thing is therefore that you send them an urgent telegram that we must get the books by the end of this month, and otherwise we will arrange for printing elsewhere.
Letter to Brahmananda -- Los Angeles 16 November, 1968:

Regarding Dai Nippon publication, I think if we disregard them and print Teachings of Lord Caitanya at this mature moment, it will not be very much to our own good credit. They have advanced so much already and they have invested money to some extent, and if we stop at this moment, this will not be very good for us. They have got good regard for us and we must maintain this position. The best thing is therefore that you send them an urgent telegram that we must get the books by the end of this month, and otherwise we will arrange for printing elsewhere. So we must give them a notice to warn them before we take up the work for printing ourselves.

When we start our own press, we must simply print our own publications and magazines and books. We shall not accept any outside work, and by selling books and magazines, we shall have to maintain the family of our devotees, or the brahmacaris.
Letter to Brahmananda -- Los Angeles 16 November, 1968:

Regarding opening of the press, my idea is that unless we are fully independent, in all departmental works of the press, we should not attempt it. Your suggestion that the papers may be sent to Holland for binding is completely utopian. If we print we must bind ourselves also. This is not practical proposal that we shall print in our press, and send for binding in other countries. Therefore it is essential that some of our boys may learn about binding also. When we start our own press, we must simply print our own publications and magazines and books. We shall not accept any outside work, and by selling books and magazines, we shall have to maintain the family of our devotees, or the brahmacaris. That should be the ideal work. We shouldn't depend for maintaining the workers by accepting outside job works. So for the time being, the Dai Nippon business must be finished immediately. Then after getting Teachings of Lord Caitanya, along with Bhagavad-gita, we will try to start our own press by the sales proceeds.

We will print simply our books and magazines, etc. And the boys and their families should be maintained by the sales proceeds of books and magazines.
Letter to Rayarama -- Los Angeles 19 November, 1968:

I have already sent news to Mr. Barkley and Gehring to see me here. It appears that they want to start some magazine on religion. So I asked them to see me here. And I shall talk with them and see what is their idea. Regarding Press: I have already written to Brahmananda how the press should be started. The following principles should be followed strictly in our press: All the works of the press, including binding, and everything should be done by our men. We shall not accept any outside job for maintaining of this press. We will print simply our books and magazines, etc. And the boys and their families should be maintained by the sales proceeds of books and magazines. Brahmananda told me that binding in N.Y. is very expensive, and he is thinking of sending the papers to Holland for binding. These proposals are not at all practical. You write to say that Purusottama is desperate to come here, and stay with me for a while, so let him come, and if need be he will go back again.

They have agreed to gold print on the cover, that is all right.
Letter to Brahmananda -- Los Angeles 20 November, 1968:

Yes, get the books from Japan as soon as possible, and I have also written them one letter which you will find enclosed herewith. They have agreed to gold print on the cover, that is all right. So get it as soon as possible. I think the binding is all right. So not delay, just try to get them as soon as possible.

As soon as the press is started we shall immediately begin printing of Bhagavatam & other books.
Letter to Satsvarupa -- Los Angeles 22 November, 1968:

I understand that the 3rd Canto full and 4th Canto up to date are with you. Please keep them with you & let me know when they are ready. Most probably we shall start our own press very soon. And as soon as the press is started we shall immediately begin printing of Bhagavatam & other books.

Please continue to try for the printing of Back To Godhead French edition.
Letter to Hamsaduta -- Los Angeles 24 November, 1968:

Please continue to try for the printing of Back To Godhead French edition. We work so that men of all languages and cultures may join us in chanting Hare Krishna and for this we need so many literatures in so many different languages. So please try for this. As you are His sincere servitor Krishna will provide you with the intelligence to do this nicely.

When Janardana goes to France, if he is willing to take charge of printing Back To Godhead French edition in France, rather then Canada, it will be very nice.
Letter to Hamsaduta -- Los Angeles 28 November, 1968:

So far Janardana is concerned, I am anxiously awaiting to hear something from him. I consider him as one of the pillars of our society, so please request him to write to me and to inform me of the active interest he is taking in our society. He is very sincere thoughtful member and plus he is good speaker, so with these qualifications he can render most valuable service to Krishna Consciousness. So please ask him to be kind upon me and help in the venture of translating our various books and magazines. When Janardana goes to France, if he is willing to take charge of printing Back To Godhead French edition in France, rather then Canada, it will be very nice. Also in France he may open one center and many of my students may come to help him. In Europe I require 3 centers, one in London, one in Paris, and one in Hamburg.

In New York, Advaita and Uddhava are preparing to start press to print our books and magazines, so in this endeavor they will require more manpower.
Letter to Hamsaduta -- Los Angeles 28 November, 1968:

In New York, Advaita and Uddhava are preparing to start press to print our books and magazines, so in this endeavor they will require more manpower. I think that Vaikunthanatha is suitable in this connection so he may make arrangements to come to New York to work in bookbindery establishment and also take classes in bookbinding to be paid for by Advaita and Uddhava. The money he earns for his labor shall be utilized for our new press program.

I'll suggest instead of accepting job outside, why not try to sell our books? Bhagavad-gita is already published. If you want to sell, immediately ask Brahmananda to send you as many copies as you can sell and there also is a source of income.
Letter to Hamsaduta -- Los Angeles 30 November, 1968:

Besides that I'll suggest instead of accepting job outside, why not try to sell our books? Bhagavad-gita is already published. If you want to sell, immediately ask Brahmananda to send you as many copies as you can sell and there also is a source of income.

Next month we are getting Teachings of Lord Caitanya. Dayala Nitai knows how to sell books, so both Dayala Nitai, yourself and the others, if you attempt to sell our books that will be the most glorious job. Plus if you can distribute prasada

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As you may have heard, our Bhagavad-gita As It Is is now published and can be ordered from the New York temple by writing to Brahmananda. Please try to popularize this book throughout England as much as possible.
Letter to Gurudasa -- Los Angeles 1 December, 1968:

Your idea of arranging meeting with all of the influential people who are interested in your activities is excellent suggestion and may prove very good results. So certainly Krishna is guiding you in your thoughts and activities. This is very nice, and all very encouraging to me. As you may have heard, our Bhagavad-gita As It Is is now published and can be ordered from the New York temple by writing to Brahmananda. Please try to popularize this book throughout England as much as possible. Because if these books are read, there is no doubt that many sincere souls shall be attracted and will join you in your work for Krishna. So please try for selling these books, it shall be considered as the greatest service.

Regarding the money which you shall soon attain, I think that the book fund may use it very well as we have so many new expenditures due to our new books, Bhagavad-gita As It Is (already published) and Teachings of Lord Caitanya (to be published next month).
Letter to Jayapataka -- Los Angeles 1 December, 1968:

Regarding the money which you shall soon attain, I think that the book fund may use it very well as we have so many new expenditures due to our new books, Bhagavad-gita As It Is (already published) and Teachings of Lord Caitanya (to be published next month). So if you can send this money to me it will be very nice. Also, when these books arrive to your Montreal temple, it will be great service if you can help your god-brothers in arranging for widespread sales of these books. We are writing so many literatures and this is very good, but also we must make arrangement for distribution to the public at large. So jointly you may prepare for doing the needful in this matter.

Please order Brahmananda to send you books for selling. I have Dai Nippon $6000.00 dollars—TLC now we must sell them to get money for the next publication Nectar of Devotion (400 pages).
Letter to Jeffrey Hickey -- Los Angeles 2 December, 1968:

I beg to acknowledge receipt of your letter of November 28, in which you request to be initiated as my student. I have noted by your letter that already you are progressing nicely by associating with devotees and chanting 22 rounds daily so there is no more any need to wait. You may send to my Los Angles address your chanting beads so that you may receive initiation.

I hope that this finds you along with Rupanuga, his good wife, Bhurijana, and Mr. Eric and all the others in good health.

Your ever well-wisher,

A.C. Bhaktivedanta Swami

P.S. Please order Brahmananda to send you books for selling. I have Dai Nippon $6000.00 dollars—TLC now we must sell them to get money for the next publication Nectar of Devotion (400 pages).

Our London center has managed to have one local newspaper devote a two-page spread to a comic book feature of the story of Prahlada Maharaja as depicted by Gaurasundara and Govinda Dasi. This is very nice propaganda so as much as possible we should try for overflooding publications with similar of our stories.
Letter to Jadurani -- Los Angeles 5 December, 1968:

I was happy to read your recent letter (undated) and to see how you are working hard and now you are sending your finished paintings to our various centers to be appreciated. You will be pleased to know that our London center has managed to have one local newspaper devote a two-page spread to a comic book feature of the story of Prahlada Maharaja as depicted by Gaurasundara and Govinda Dasi. This is very nice propaganda so as much as possible we should try for overflooding publications with similar of our stories. We have so many artists now in Boston and also New York so if someone can work on this idea it will be very nice.

In the United States we have now published Bhagavad-gita As It Is and by next month we should receive the Teachings of Lord Caitanya. So if you can also present our literatures in the German language it will be very successful.
Letter to Krsna dasa -- Los Angeles 11 December, 1968:

I have noted with much pleasure that you are planning to mimeograph our essays in the German language. This is good news and please do it nicely. These literatures must be made available to all peoples so they may take interest in Krishna and seek to learn more. This will attract many people to begin chanting and learning this philosophy. So try in this way, it is very important endeavor. In the United States we have now published Bhagavad-gita As It Is and by next month we should receive the Teachings of Lord Caitanya. So if you can also present our literatures in the German language it will be very successful.

I next wish to publish a new book entitled Nectar of Devotion. So if you can help with these funds it will be very appreciated.
Letter to Hamsaduta -- Los Angeles 12 December, 1968:

So far as my book fund is concerned, you have said that you do not wish to take profit from this fund so as you like you may take the commission as Brahmananda has proposed and then you can return the profit to me in Los Angeles. That will keep the accounts clear. But somehow or other see that our books are sold very quickly. My book fund is now drained by $7,000 and I should fill up this gap very soon. I require to keep this fund because it is helpful in achieving the immigration papers as well as credit for such items as temples and books from MacMillan and Dai Nippon. This account should therefore always be kept for an emergency. Also, I next wish to publish a new book entitled Nectar of Devotion. So if you can help with these funds it will be very appreciated.

I shall send "KRISHNA" tapes to your husband with hints for you about the pictures so you and your husband can send me the complete materials for the final printing. Please consider these suggestions and do the needful.
Letter to Jadurani -- Los Angeles 13 December, 1968:

As soon as possible, I will require some artist who will paint pictures from the Bhagavatam as I give hints on what to paint. But the artist must be very quick. Two or three pictures must be done every week. These pictures will be used for my new book, "KRISHNA", which I will begin as soon as I get the assistance of a quick painter. I am sure that you could do this but you are already engaged with so much work. There is one girl in Seattle, Joy Fulcher, who is nice artist. Would you like her to go to you to do this work under your guidance? I think that you know this girl. If you think this idea is alright, you can call her at Boston. As usual, I shall send "KRISHNA" tapes to your husband with hints for you about the pictures so you and your husband can send me the complete materials for the final printing. Please consider these suggestions and do the needful.

If there is good milk available plentifully in the market place there is no need to keep a cow. So similarly, if we can get our books printed and cheaply and with no trouble of labor then it is an adequate arrangement.
Letter to Uddhava -- Los Angeles 19 December, 1968:

From your letter it is clear that as of yet you have no idea of how much the price will be to print our books. This is a very important factor and I think that now that Vaikunthanatha and Patita Uddharana are in NY to help you you should utilize their labor to arrive at some figure. As you know, Dai Nippon is printing our books for a price of approximately $1.20 per book with shipping paid so I do not know if our own press will be able to compete with such price. I there is good milk available plentifully in the market place there is no need to keep a cow. So similarly, if we can get our books printed and cheaply and with no trouble of labor then it is an adequate arrangement. From the beginning Advaita and yourself have been very sincere and enthusiastic about this project but now I think we must be very businesslike in investigating the price which will be required to print our books. So immediately you should look seriously into this question and inform me of your findings as you are able.

My only suggestion for this selling is to get the books widely reviewed in different papers and that is the only standard method of promoting this publication. By such reviews as soon as there is some demand all the book sellers will purchase from the publisher at least three copies each. That is the way of propagating sales organization.
Letter to Brahmananda -- Los Angeles 19 December, 1968:

But one thing I must inform you is that out of my account almost $7,000 has been withdrawn in so many ways. Now this should be filled up as soon as possible because a bank balance in my favor is required in this country. Due to this bank balance I got my permanent visa and also due to this bank balance we have got the nicest temple in Los Angeles. So in case of a need I may require to show this bank balance under different circumstances and especially because I am a foreigner. Therefore the bank balance's blank or vacancy already created by drawing out about $7,000 must be filled up by selling books as far as possible. My only suggestion for this selling is to get the books widely reviewed in different papers and that is the only standard method of promoting this publication. By such reviews as soon as there is some demand all the book sellers will purchase from the publisher at least three copies each. That is the way of propagating sales organization.

The pictures should be paintings and if you prefer, you can make larger paintings so that when they will be printed they can be reduced to the size of the book, 8 1/2" x 11".
Letter to Jadurani -- Los Angeles 25 December, 1968:

I am very glad that you are taking the responsibility of doing pictures for "Krishna", and if Joy Fulcher has already gone there she may help you. The pictures should be paintings and if you prefer, you can make larger paintings so that when they will be printed they can be reduced to the size of the book, 8 1/2" x 11". The tenth canto contains forty chapters about Krishna in Vrindaban, and 50 chapters of Krishna in Dvaraka. So our book will most likely have the firt volume of the forty chapters of Krishna in Vrindaban, with one picture for each chapter. I will now submit my suggestions for the first five pictures.

Page Title:Publishing our books (Letters, 1955 - 1968)
Compiler:Visnu Murti, Alakananda
Created:15 of May, 2010
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=138
No. of Quotes:138