Promotion (SB Lectures)

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Srimad-Bhagavatam Lectures

Lecture on SB 1.1.3 -- Caracas, February 24, 1975:

Hṛdayānanda: What is the position of a person who takes to devotional service with the idea of liberation?

Prabhupāda: That is not pure bhakti. You can take devotional service with any idea. That will be fulfilled. But anyone who wants liberation by devotional service, he is not a pure devotee. That is called jñāna-miśra-bhakti, means bhakti adulterated with jñāna. Real bhakti, as I have explained, anyābhilāṣitā-śūnyaṁ jñāna-karmādy-anāvṛtam (Brs. 1.1.11), means no other desire than to serve Kṛṣṇa. That is pure bhakti. Jñāna-karmādy-anāvṛtam (CC Madhya 19.167), means the karmīs, they want promotion in the heavenly planets, and the jñānīs, they want to become one with the Supreme or liberation, so it should be uncovered by the result of jñāna and karma and fully devoid of any other desire. That is bhakti. So those who are bhaktas and desiring after liberation, they are not pure bhakta. Because why a devotee shall aspire after liberation? As soon as (he is) a bhakta, he is already liberated.

Lecture on SB 1.2.5 -- Montreal, August 2, 1968:

Simply by association, simply by serving God, he is so satisfied that he has no more demand, "Sir, I want this." That is recommended here. Sa vai puṁsāṁ paro dharma yato bhaktir adhokṣaje. If we can promote ourself, elevate ourself, to the standard of loving God without any motive, without any return... Sometimes we go to God for some return. That is motive. So no. God should be loved, as Caitanya Mahāprabhu taught us, āśliṣya vā pāda-ratāṁ pinaṣṭu māṁ marma-hatāṁ karotu vā adarśanāt (CC Antya 20.47).

Lecture on SB 1.2.6 -- London, August 27, 1971:

Actually one who is nārāyaṇa-para, pure Kṛṣṇa conscious devotee of the Lord, he's not afraid of going to hell or being promoted to heaven. For him everything is all right.

Lecture on SB 1.2.6 -- London, August 27, 1971:

For heaven or hell, it doesn't matter. That is pure devotion. Anyābhilāṣitā-śūnyam (Brs. 1.1.11), without any desire. That is also desire, that "I am going back to home, back to Godhead." But that desire is very highly qualified desire. But a pure devotee does not desire even that. Anyābhilāṣitā-śūnyam (CC Madhya 19.167). They do not desire... What to... They do not desire even to go back to Godhead, and what to desire for being elevated or promoted to the heavenly planets. They simply want, "Let me remain wherever Kṛṣṇa desires. I may be engaged in His service." That is pure devotee. That's all. Anyābhilāṣitā-śūnyaṁ jñāna-karmādy-anāvṛtam (CC Madhya 19.167). Jñānīs, they want to merge. Karmīs, they want to be elevated to the heavenly planet. Yogis, they want mystic power. They want something. A pure devotee does not want anything. Therefore it is called ahaitukī. Hetu means cause. "I am serving God for this cause: I'll go back to home back to Godhead." That is also cause. Ahaitukī. No cause. "Kṛṣṇa is my lovable Deity. I must serve." That is pure devotion.

Lecture on SB 1.2.6 -- Calcutta, February 26, 1974:

So Kṛṣṇa is so kind. So the devotees see like that, that a Pūtanā rākṣasī wanted to kill Kṛṣṇa, but she got the promotion just like His Mother Yaśodā. Kṛṣṇa is so kind. Because Kṛṣṇa took it that "Although this rākṣasī came to kill Me with poison in her breast, but I have sucked her breast. She has become My mother." So Kṛṣṇa takes only the bright side of your devotional service. He never takes the dark side because anyone in this material world, he has got only dark life. So try to serve Kṛṣṇa. Svalpam apy asya dharmasya trāyate mahato bhayāt: "Even little service rendered to Kṛṣṇa can save you from the greatest dangerous life." These are the instructions.

Lecture on SB 1.2.6 -- Rome, May 24, 1974:

That is confirmed by Viśvanātha Cakravartī: yasya prasādād bhagavat-prasādaḥ **. And yasyāprasādān na gatiḥ kuto 'pi: If the spiritual master is not satisfied, then you are gone to hell. Yasya aprasādān na gatiḥ kuto 'pi. Because who will recommend to Kṛṣṇa the promotion and so many things?

Lecture on SB 1.2.6 -- Rome, May 24, 1974:

They go to church for asking bread. But that is not paro dharmaḥ, because there is hetu, some cause. But this cause... Similarly in the Muhammadan religion also, just to be promoted to the heavenly kingdom more. No. That is not first class. First class means ahaitukī, without any cause. Not that "I shall go to church, I shall go to mosque, I shall go to temple for asking something from God." That is not first class.

Lecture on SB 1.2.8 -- New Vrindaban, September 6, 1972:

So practically this is called death. Because we have no vision of the subtle body, how the soul is being transferred or transmigrating from one gross body to another gross body, keeping the subtle body intact. And the subtle body is given up when one is liberated. And at that time he goes, when he is liberated, freed from this subtle body also, at that time he is promoted to the spiritual kingdom in spiritual body. Therefore while living in this gross body, we have to educate our subtle body in such a way that it becomes spiritualized completely.

Lecture on SB 1.2.9 -- Hyderabad, April 23, 1974:

Therefore one day, restriction, this restriction, that restriction—everything to bring him under regulative principle. Because real purpose is to make him detached from this material attraction and make him promoted āpavargyasya, how to get out of this material miserable condition of life. This is called dharmasya hy āpavargyasya, not that "We have got this ceremony today, Kālī-pūjā ceremony. Let us sacrifice thousands of goats and eat and drink and enjoy." That is not the purpose. Na arthāya upakalpate. Some men... Artha means material. Paramārtha means spiritual.

Lecture on SB 1.2.9 -- Hyderabad, April 23, 1974:

And māyāśritānāṁ nara-dārakeṇa: "And those who are under the influence of māyā, they are thinking Kṛṣṇa as ordinary human child," nara-dārakeṇa. But after all, these boys who are playing, sākaṁ vijahruḥ kṛta-puṇya-puñjāḥ: (SB 10.12.11) "After accumulating many lives' pious activities, now they are promoted here at Vṛndāvana to play with Kṛṣṇa."

Lecture on SB 1.2.15 -- Vrndavana, October 26, 1972:

Just like one man is given the chance of become some minister or magistrate. If he does very nice, he is promoted; otherwise degraded. Similarly, this human form of life is meant for understanding God. That is the only business. If we don't understand what is God, what is Kṛṣṇa and our relationship with Him, then we are missing the point. Then we become entangled, entangled. This entanglement is karma-granthi-nibandhanam, by our karma.

Lecture on SB 1.2.16 -- Vrndavana, October 27, 1972:

Similarly, any planet you want to go, you prepare in this life. Don't degrade yourself to become again cats and dogs, but you prepare yourself to be promoted to the other, higher planetary system... As it is stated in the Bhagavad-gītā, ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). You can go there.

Lecture on SB 1.2.17 -- San Francisco, March 25, 1967:

Then he'll understand what is happiness. So you'll be promoted to that stage of life, goodness.

śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ

puṇya-śravaṇa-kīrtanaḥ

hṛdy antaḥ stho hy abhadrāṇi

vidhunoti suhṛt-satām

(SB 1.2.17)

Lecture on SB 1.2.18 -- Los Angeles, August 21, 1972:

Pradyumna: "Here is the remedy for eliminating all inauspicious things within the heart which are considered to be obstacles in the path of self-realization. The remedy is the association of the Bhāgavatas. There are two types of Bhāgavatas, namely the book Bhāgavata and the devotee Bhāgavata. Both the Bhāgavatas are competent remedies, and both of them or either of them can be good enough to eliminate the obstacles. A devotee Bhāgavata is as good as the book Bhāgavata because the devotee Bhāgavata leads his life in terms of the book Bhāgavata and the book Bhāgavata is full of information about the Personality of Godhead and His pure devotees, who are also Bhāgavatas. Bhāgavata book and person are identical. The devotee Bhāgavata is a direct representative of Bhagavān, the Personality of Godhead, so by pleasing the devotee Bhāgavata one can receive the benefit of the book Bhāgavata. Human reason fails to understand how by serving the devotee Bhāgavata or the book Bhāgavata one gets gradual promotion on the path of devotion. But actually these are the facts explained by Śrīla Nāradadeva, who happened to be a maidservant's son in his previous life. The maidservant..."

Prabhupāda: There is another Vedic evidence:

yasya deve parā bhaktir

yathā deve tathā gurau

tasyaite kathitā hy arthāḥ

prakāśante mahātmanaḥ

(ŚU 6.23)

To... Vedic literature, the meaning becomes revealed to a person who has got unflinching faith in God and the spiritual master. Just like Gaura Kiśora dāsa Bābājī Mahārāja, he was illiterate, but he became the spiritual master of Bhaktisiddhānta Sarasvatī Gosvāmī.

Lecture on SB 1.2.19 -- Los Angeles, August 22, 1972:

Simply by this process, śravaṇaṁ kīrtanam (SB 7.5.23), hearing about Kṛṣṇa. This is, we were discussing. Naṣṭa-prāyeṣv abhadreṣu, simply by hearing. Abhadreṣu, naṣṭa-prāyeṣu, all the dirty things within heart, being almost cleansed, you come to the stage of goodness. There are three stages, three platforms-ignorance, passion and goodness. So simply by hearing about Kṛṣṇa, you are promoted immediately to the platform of goodness. And as soon as you come to the platform of goodness, then, tadā, at that time, rajas-tamo-bhāvāḥ. Because there are three platforms: ignorance, passion and goodness.

Lecture on SB 1.2.19 -- Los Angeles, August 22, 1972:

Simply God has given you these ears and you hear, śṛṇvatām. Hear about Kṛṣṇa from realized soul. This process will make you to be situated on the platform of goodness, and as soon as you are promoted to the platform of goodness, that means you have already surpassed the other two platforms—means ignorance—and the symptom will be... That is clear here. The symptom is that the two things, lust and greediness, will not disturb you. You haven't got to take certificate from anyone, "Just give me certificate that I have become a Kṛṣṇa conscious."

Lecture on SB 1.2.19 -- Calcutta, September 27, 1974:

They're trying to enjoy this material world—more money, more woman, more eating, more, more and more. That is called bhukti. They are not satisfied by enjoying on this planet. They perform various kinds of yajñas so that they may be promoted to the higher planetary systems, Svargaloka, or Janaloka, Maharloka, like that. But Kṛṣṇa says, ābrahma-bhuvanāl lokāḥ. "You rascal, you are trying to be promoted to the higher planetary system for more and more material enjoyment..."

Lecture on SB 1.2.21 -- Vrndavana, November 1, 1972:

You can become the King of heaven, provided you have got a mass of pious activities. You are promoted. Just like if you have got sufficient education, you can become high-court judge. It is not very difficult. Similarly, this Indra, Candra, Brahmā, big, big demigods, they have got all these posts on account of their great pious activities. Puṇya. Puṇya-karma. Similarly, the hogs and dogs and other animals, they are due to the pāpa-karma, impious activities. So both of them are resultant action of our karma.

Lecture on SB 1.2.21 -- Vrndavana, November 1, 1972:

Therefore here it is said, kṣīyante ca asya karmāṇi. Unless you have completely finished your resultant action of karma, you cannot be promoted to the spiritual world. You have to accept a type of material body so long karma will go on. Therefore in another place, Bhāgavata, it is said that people are engaged as karmīs, and Ṛṣabhadeva says na sādhu manye. One is engaged in karma. It is not very good.

Lecture on SB 1.2.24 -- Vrndavana, November 4, 1972:

Yajña means Viṣṇu, the platform of satisfying Viṣṇu. This is the perfection of life. Dull, dull brain, ignorance, just like animals, they are in the tamo-guṇa, ignorance. They cannot understand anything. So gradually, they are promoted to the human form of life, rajo-guṇa. Generally, human form of life, rajo-guṇa, activity for creation, we can very well see. Animals, cats, dogs cows, asses... And a little civilized, engaged in sense gratification in a different way, very active, passion... So these two stages of life will not help us.

Lecture on SB 1.2.27 -- Vrndavana, November 7, 1972:

Kṛṣṇa never says that "You do anything nonsense and you come to Me." Kṛṣṇa never says. If you, if you worship demigods, you'll be promoted to the planets of the demigods. If you want to, if you worship the Pitṛs, the śrāddha performance, then you enter the Pitṛlokas. But one who is endeavoring in devotional service, yānti mad-yājinaḥ. Mad-yājinaḥ. Mad-yājī. Man-manā bhava mad-bhakto mad-yājī. Kṛṣṇa recommends, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). And in another place He says, mad-yājino 'pi yānti mām (BG 9.25).

Lecture on SB 1.2.33 -- Vrndavana, November 12, 1972:

From the material platform, we have to go to the spiritual platform. That means we require to follow the regulative principles very strictly and sincerely. Then we'll be promoted to the nirguṇa platform. Without performing the regulative principles, one cannot come immediately, all of a sudden... Maybe, by the grace of Kṛṣṇa, one can come, but the regular way is first of all let us follow the regulative principles strictly. Then gradually we shall be purified and come to the spiritual platform. And that will be successful, a success of our life.

Lecture on SB 1.3.1 -- Vrndavana, November 14, 1972:

So if you send it to the heaven, then what he'll do? The same business. It does not mean the ḍheṅki, while it is promoted in the heaven, he can become soul or anything else. No. Similarly, we living entities, we have desire to enjoy this material world, but our position is servant. We have not changed our position. We revolted to serve Kṛṣṇa. That is all right. But what is your position here in the material world? That is also servant.

Lecture on SB 1.3.22 -- Los Angeles, September 27, 1972:

These are the description in the Vedic literature. In the Bhagavad-gītā also, it is said, yānti deva-vratā devān (BG 9.25). If you want to be promoted to a heavenly planets, then you just perform the duties to please the particular demigod, you'll be... So these materialist scientists, they are thinking that they can go anywhere by the force of their so-called scientific advancement. But it has not proved successful till now. But still, they will say, "Yes, in future we shall go." All right, in future. "Trust no future, however pleasant." That's all.

Lecture on SB 1.3.30 -- Los Angeles, October 5, 1972:

Just like your... Ordinarily, suppose you are working somewhere. So your service record is there. Now, at the end of the year, or at the end of some period, the service record is checked, and you are given promotion or increase, increment. So many things are judged. Similarly, all our activities what we are doing now, that is being recorded. There is record. And after death, you are taken to the court of Yamarāja, the days of judgment, and the decision is made by the higher authority what kind of body I or you shall get. This is the way.

Lecture on SB 1.5.17-18 -- New Vrindaban, June 21, 1969:

So if you die in this fight, then your heavenly door is open." Because, according to śāstra, if a kṣatriya dies while fighting, then automatically he gets promotion in the heavenly planet. And if he goes away, giving up the fighting, then he goes to hell. So similarly, if one does not discharge his duties, prescribed duties, then he falls down. Nārada Muni says, "Even if he falls down, still, there is no loss. Even if he falls down, there is no loss."

Lecture on SB 1.5.17-18 -- New Vrindaban, June 21, 1969:

Go means senses. Such activities, impelled by uncontrolled senses, they will lead... Such activities will lead him to the darkest region of hellish condition of life. So activi..., real activity means to elevate yourself. That is, that is called karma. Karma, akarma, and vikarma. Vikarma means such activities will, which will lead him to the hellish condition of life. And karma means that activity which will promote you to the higher standard of life, in the higher planetary system, where the standard of life is far, far greater than in this planet. So that is called karma.

Lecture on SB 1.5.17-18 -- New Vrindaban, June 21, 1969:

Therefore, generally, Vedic, those who are following the Vedic principles, they become active in the ritualistic ceremony. The idea is they'll be promoted to higher planets and will be able to enjoy better sense gratification. Suppose a man is very rich and he has got ten thousands of years' living condition. Then he thinks, "Oh, how happy I am. For ten thousands of years I shall be able to gratify my senses." So the karmīs are like that.

Lecture on SB 1.5.17-18 -- New Vrindaban, June 21, 1969:

There are three modes of material nature. "Those who are situated on the modes of goodness, they are promoted to the higher planetary systems." And ūrdhvaṁ gacchanti sattva-sthā madhye tiṣṭhanti rājasāḥ (BG 14.18). There are seven... According to Vedic information, there are fourteen different spheres of planetary system, seven down and seven up. So we are in the middle. This is called Bhūrloka. Above this, there is Bhuvarloka.

Lecture on SB 1.5.17-18 -- New Vrindaban, June 21, 1969:

So Nārada Muni says that "Just try to save people to take to this Kṛṣṇa consciousness movement, and other things will automatically... Whatever is destined by the laws of nature, they will get it. So there is no need of performing ritualistic ceremonies for being promoted to the heavenly planets or this or that. It is useless. What does he gain by that? He'll come down again. So don't teach them like that. Simply teach them to chant Hare Kṛṣṇa. That will make their life successful."

Lecture on SB 1.5.24 -- Vrndavana, August 5, 1975:

Then it will be very, very easy to go back to home, back to Godhead. Nārada Muni. Nārada Muni, next life became... Nārada means he went back to home, back to Godhead. He was promoted in the Vaikuṇṭhaloka. Then in the next creation, to distribute this bhakti-mārga, he took birth as the son of Brahmājī, and his business was to convert only all others to devotional life. You'll find Nārada Muni's name in connection with Vālmīki, in connection with Prahlāda Mahārāja. Long, long ago.

Lecture on SB 1.5.28 -- Vrndavana, August 9, 1974:

So although there is bondage in the sattva-guṇa,... Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). You can be promoted to the higher planetary systems, but that is also bondage. Kṛṣṇa says, ābrahma-bhuvanāl lokāḥ punar āvartino 'rjuna (BG 8.16). If you remain within this material world, even if you are promoted to the highest planetary system, Brahmaloka, Satyaloka, still, you have to accept the material bondage, means janma-mṛtyu-jarā-vyādhi (BG 13.9). Brahmā, he also dies. Although he has got very, very long duration of life, he also dies.

Lecture on SB 1.5.30 -- Vrndavana, August 11, 1974:

You are thinking, making adjustment to live for fifty years or hundred years very comfortably, or even next life..." Karmīs, they also take consideration of the next life, to be promoted in the heavenly planet or other higher planetary system. But still, they are poor. Poor. Because they are lacking in the knowledge of eternal life, full of knowledge and blissfulness. That they do not know. Sac-cid-ānanda life.

Lecture on SB 1.5.32 -- Vrndavana, August 13, 1974:

So the real business is, as Nārada Muni says, māyānubhāvam, anubhāvam avidam. One should know what is māyā. Yena, after complete knowledge of māyā and Kṛṣṇa, yena gacchanti tat-padam, then one is promoted to the spiritual world. But the promotion... I have already described, there are five kinds of promotion, elevation. Out of that, the one promotion, namely to merge into the existence of the Supreme, that is very dangerous. Dangerous means that is risk of falling down. Because it is not possible to merge into the personal body of Kṛṣṇa. Or you can take the bodily effulgence or the rays of the body.

Lecture on SB 1.7.5-6 -- Johannesburg, October 15, 1975:

So kāraṇaṁ guṇa-saṅgo 'sya. As you take precaution that "I may not be attacked with malaria or smallpox or this or that"—so many, we take precaution—similarly we have to be very precautious for our next body. If we become precautious, then there is chance of being promoted. Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). If you keep yourself in the sattva-guṇa, the brahminical qualification, śamo damas titikṣā ārjavam, satyaṁ śaucaṁ jñānaṁ vijñānam, āstikyaṁ brahma-karma svabhāva-jam... (BG 18.42). Similarly, there are kṣatriya qualities, there are vaiśya qualities, there are śūdra qualities, and there are śūdrādhama quality, less-than-the-śūdra quality.

Lecture on SB 1.7.8 -- Vrndavana, September 7, 1976:

There are three kinds of the modes of material nature, and as you associate with the three kinds of material nature, you prepare your next body. That is also explained in the Bhagavad-gītā: ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). If you associate with sattva-guṇa, then you are promoted to the higher planetary system: Janaloka, Maharloka, Tapoloka. But these rascals, they do not know; still they make an estimate. And what is that estimate? Wherever they go they find only rocks and sands.

Lecture on SB 1.7.13-14 -- Vrndavana, September 12, 1976:

When there is fight between two kṣatriyas, the decision is that one must die. Unless one dies, the business, the fighting, will never stop. That is called vīra-gatim. Vīra-gatim. If a kṣatriya dies in fight, he gets the promotion of vīra-gatim, means he goes to the heavenly planet. This was advised by Kṛṣṇa to Arjuna, that "You fight. If you are victorious, then you will enjoy this kingdom, and if you are killed, then you'll go to the heavenly planets. Then where is your loss? Both ways you shall gain. Why shall you not fight?" This advice was given by Kṛṣṇa.

Lecture on SB 1.7.13-14 -- Vrndavana, September 12, 1976:

So here it is said yadā mṛdhe kaurava-sṛñjayānām. In the fight all the parties who died, they all obtained vīra-gatim. And most of them they achieved svarūpa. That is described in a different place. Svarūpa means his original, spiritual form. All the soldiers or the kings who died, and at the time of death who were seeing Kṛṣṇa—Kṛṣṇa was there in the battlefield—all of them achieved their original, spiritual form. Svarūpam. And those who did not see Kṛṣṇa, they got promoted vīra-gatim, in the heavenly planet. So fight is not always bad. If it is dharma-yuddha, according to the prescribed rules, not whimsical fight, dharma-yuddha, then there is gain. This science is lost. There is no such thing. Now fighting means hooliganism, vandalism, guṇḍā-ism. That is not fight. Here is fight: vīra-gatim gate. They are all promoted.

Lecture on SB 1.7.28-29 -- Vrndavana, September 25, 1976:

They are rejected, woman and vaiśya and śūdra. Kṛṣṇa says. Striyo vaiśyās tathā śūdrāḥ. But Kṛṣṇa says te 'pi yānti parāṁ gatim: "Even woman, and śūdra and vaiśyas, low grade, they can also get parāṁ gatim, promotion to the transcendental world." How? Māṁ hi pārtha vyapāśritya ye 'pi syuḥ pāpa-yonayaḥ (BG 9.32). If you take to Kṛṣṇa consciousness, then even these low-grade born persons, beginning from striya śūdra vaiśya, and down, caṇḍālas... Caṇḍālas means less than the caṇḍāla.

Lecture on SB 1.8.18-19 -- Bombay, April 9, 1971:

Suppose in office you are working under some officer. You have no acquaintance with the proprietor, but your pay, your promotion will be considered by the proprietor on the recommendation of this officer. When the officer will say, "Yes, this man has worked very nicely," then your increment of pay and your promotion immediately will be accepted by the proprietor. Therefore śāstra says, yasya prasādād bhagavat-prasādaḥ **. If you can satisfy your spiritual master, then you must know that you have satisfied Kṛṣṇa.

Lecture on SB 1.8.20 -- Mayapura, September 30, 1974:

Otherwise, they sometimes become devotee. Devotee... Therefore Kṛṣṇa says, te 'pi yānti parāṁ gatim. As soon as they become devotees, they also promoted. But generally, they are not interested. The vaiśyas, the mercantile men, they are interested after money. The woman is interested after sense gratification. And śūdra means they are ignorant rascals. Therefore He has mentioned these three names: striyo vaiśyās tathā śūdrāḥ (BG 9.32). But even they, although they are not interested, even they become interested, te 'pi yānti parāṁ gatim. Not that even though they become interested, they keep behind. No. On the... With the equal force with men, they also promoted.

Lecture on SB 1.8.28 -- Los Angeles, April 20, 1973:

Dveṣya means enemy. We, we are envious of our enemy and we are friendly to our friends. So Kṛṣṇa is absolute. Even He appears to be inimical to some demon, actually He's friend. When a demon is killed, that means his demonic activities are killed. He becomes a saint immediately. Otherwise how he's promoted immediately to the brahma-jyotir? All these demons who were killed by Kṛṣṇa, they immediately merge into the brahma-jyotir-nirviśeṣa. The only difference is, of course, the brahma-jyotir, Paramātmā and Bhagavān.

Lecture on SB 1.8.30 -- Los Angeles, April 22, 1973:

Just like a child. He has got in his hand something he's eating. and if you give him better thing, he will throw away the inferior thing and will take that better thing. So here is Kṛṣṇa consciousness, this better engagement, better life, better philosophy, better consciousness, everything better. Therefore they can give up the sinful activities of life and that will promote to Kṛṣṇa consciousness.

Lecture on SB 1.8.33 -- Mayapura, October 13, 1974:

Rūpa Gosvāmī could understand that "Here is Kṛṣṇa, Śrī Caitanya Mahāprabhu." Kṛṣṇāya. Now He is acting as Kṛṣṇa-caitanya. Kṛṣṇāya kṛṣṇa-caitanya-nāmne: "He has assumed the name of Kṛṣṇa-caitanya, but He is Kṛṣṇa Himself." And what He is doing? Because previously, as Kṛṣṇa, He simply ordered that "You surrender. Then you'll be purified and you'll be promoted." Now here, as Kṛṣṇa-caitanya, He is giving kṛṣṇa-prema. Kṛṣṇa-prema. Unless I understand you very thoroughly, how there can be love for you? Love is not so easy that simply by meeting, or one day's transaction, one becomes lover of other.

Lecture on SB 1.8.36 -- Mayapura, October 16, 1974:

Just like ordinarily a man, a boy, takes education, works very hard so that he may be very successful in examination. And then he passes. Then he works hard to get a good job. Then, in the job, in the service, he works very hard so that he get, he may get promotion. So the hard working is going on. You cannot stop it. Kliśyanti. But unfortunately they do not know the aim of life, "Why we are working so hard." That is the difficulty. But generally they want—"We are working hard for sense gratification. That's all, enjoy the senses." That is the whole civilization.

Lecture on SB 1.9.49 -- Mayapura, June 15, 1973:

Kṛṣṇa says Himself, māṁ hi pārtha vyapāśritya ye 'pi syuḥ pāpa-yonayaḥ: (BG 9.32) "Anyone born in low-grade family.' Pāpa-yoni, māṁ hi pārtha vyapāśritya, "if he takes to Me according to regulative principles," vyapāśritya, "according to the principle," te 'pi yānti parāṁ gatim, "he is immediately becomes eligible to be promoted," parāṁ gatim, "the highest perfection of life." One thing is pāpa-yoni. So there is no restriction that pāpa-yoni shall remain always pāpa-yoni. Why? They should be given enlightenment.

Lecture on SB 1.10.2 -- Mayapura, June 17, 1973:

When the whole world is annihilated, then all the living entities again enter into the body of Mahā-Viṣṇu. Then, when there is again creation, then the living entities again come out, according to their past position. We do not accept this rascal theory, Darwin's, that from lower-grade life they... There is a promotion like that, but in the creation everything is there. All the 8,400,000 species, they are all there. Although the gradations are there. So according to the past karma, karmaṇā daiva-netreṇa (SB 3.31.1), everyone comes out again, gets a different type of body, and begins his work.

Lecture on SB 1.13.10 -- Geneva, June 1, 1974:

There are three material modes of nature. If you keep yourself in touch with the material modes of nature of goodness, then you will be promoted to the higher standard of life. Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). Therefore at least, you may enjoy material life, but you should keep yourself to the standard of brahminical culture. Then there is guarantee that you don't degrade yourself; you get higher status of life in the higher planetary system: Janaloka, Maharloka, Tapoloka, Satyaloka.

Lecture on SB 1.13.11 -- Geneva, June 2, 1974:

So Kṛṣṇa is so nice friend. He is such a nice friend that even to the enemy He gives the greatest benediction. Just like Pūtanā. Pūtanā came to kill Kṛṣṇa, smearing poison on her breast. But Kṛṣṇa gave her promotion on the motherly platform. Kṛṣṇa is so grateful that "This demon might have come to Me to poison Me, but I have sucked her breast. She has become My mother. Therefore she must get the position of My mother." Kṛṣṇa is so grateful. If you give little service to Kṛṣṇa sincerely, Kṛṣṇa will never forget you. And He's so powerful. If Kṛṣṇa becomes your friend and Kṛṣṇa remembers you, then what you want more? Just imagine. So Kṛṣṇa... Here it is said, kṛṣṇa-devatāḥ. fix up your mind in Kṛṣṇa and be happy.

Lecture on SB 1.15.21 -- Los Angeles, December 1, 1973:

So we can create everything very wonderful, but we can take the example of Rāvaṇa. Rāvaṇa was very advanced materially, and he had Vedic knowledge sufficiently. He was son of a brāhmaṇa. Everything was there. But the only fault was that he did not care for Rāma. That is the only fault. "Oh, what is Rāma? I don't care for Him. There is no need of performing yajñas and ritualistic ceremony to be promoted to the heavenly kingdom." Rāvaṇa said, "I shall construct a staircase to go to the moon planet. Why you are trying in this way or that way? I will do that." Svargesari.(?) So these people are trying like Rāvaṇa, but they should take lesson from Rāvaṇa that his godlessness made him doomed. Everything he lost.

Lecture on SB 1.15.30 -- Los Angeles, December 8, 1973:

So they will go to the again to the animal kingdom. They'll go again animal kingdom. Rajo-guṇa may have their human birth again, but that is also very difficult. But if you stay in the sattva-guṇa, then your life is successful even if you do not get Kṛṣṇa in this life; you'll get next life if you keep yourself sattva-guṇa. Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18), they will gradually be promoted to the higher planetary system or in the spiritual world.

Lecture on SB 1.15.35 -- Los Angeles, December 13, 1973:

So as in the unconscious stage surgical operation takes place, you have no hand in it, you simply do not know what is happening, similarly, you are creating a condition of next life by your karma. Just like a clerk in a big establishment, he is creating situation by his work whether he will be promoted to a higher official position or he'll be degraded or he'll be (indistinct). He is creating. Similarly, we are creating our next life. This life is a chance for creating next life. Tathā dehāntara-prāptiḥ (BG 2.13).

Lecture on SB 1.15.49 -- Los Angeles, December 26, 1973:

They are higher planetary... Then middle. And then lower planetary system. Ūrdhvaṁ gacchanti sattva-sthāḥ. If you develop sattva-guṇa, the quality of goodness, then according to your degree of goodness, you get promoted to the higher planets. Ūrdhvaṁ gacchanti sattva-sthā madhye tiṣṭhanti rājasāḥ (BG 14.18). If you are in the passion modes, then you stay here in this middle planetary system. And jaghanya-guṇa-vṛtti-sthā adho gacchanti tāmasāḥ.

Lecture on SB 1.16.21 -- Hawaii, January 17, 1974:

Otherwise, you have to be punished, in this life or next life. And you do not know what is your next life because you are all ignorant. But there is next life. Tathā dehāntara-prāptir dhīras tatra na muhyati (BG 2.13). But if you are most sinful, then you are going to become abominable living creatures. Adho gacchanti tāmasāḥ (BG 14.18). You go down. And if you become pious, then you are promoted. But our program is not to become pious, not to become sinful: to become Kṛṣṇa conscious. That will save us.

Lecture on SB 1.16.23 -- Los Angeles, July 13, 1974:

Svargaloka is not so very comfortable. Above the Svargaloka there is Janaloka, Maharloka, Tapoloka, Satyaloka, Brahmaloka, like that, seven lokas. So who will go there? Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). If you are situated in the modes of goodness, then you can be promoted to the higher planetary systems. And madhye tiṣṭhanti rājasāḥ, and if you are in the modes of passion, then you'll remain within this bhūr bhuvaḥ svaḥ, three worlds. And jaghanya-guṇa-vṛtti-sthā adho gacchanti tāmasāḥ, and if you are simply in darkness, you do not know how to enjoy spiritual life or material life, just like cats and dogs, then you are degraded. You take the body of trees, plants, lower animals, insects, worms of the stool, and so many things. So one should know that.

Lecture on SB 1.16.23 -- Los Angeles, July 13, 1974:

So nirvāṇa. Actually, there is no benefit. Even if I go to the highest planetary system, with very, very long duration of life and material comforts, that is not actual benefit. Therefore Kṛṣṇa says, ābrahma-bhuvanāl lokāḥ punar āvartino 'rjuna: (BG 8.16) "My dear Arjuna, even if you are promoted to the Brahmaloka, the highest planetary system, still, it is not safe, because the death is there. And if you come to My place, no, there is no more..." That is called nirvāṇa. Our business is to finish this material existence and go back to home, back to... That is real business.

Lecture on SB 2.1.1 -- Paris, June 9, 1974:

That is the duration of life in the moon planet. Those who are karma-kāṇḍīya, perform ritualistic ceremonies very nicely, they are promoted to the moon planet. And there are other planets also. This is Svargaloka. There are seven planetary systems upwards, and seven planetary systems downwards. Now we are living in the Bhūrloka, middle. Then above this, there is Bhuvarloka. Above this, there is Svarloka. Above this is Janaloka, Maharloka, Tapoloka, Brahmaloka. So this āroha... You cannot go to the Brahmaloka, although there is śāstra... Or you cannot go to the sun planet also. You are seeing every day, but go there. But you have no right. You cannot go.

Lecture on SB 2.2.5 -- Los Angeles, December 2, 1968:

Those who are developing the modes of good qualities, they are gradually being promoted to the higher planetary system, heavenly planet-Satyaloka, Janaloka, Maharloka. In those planets the duration of life is very long, the possibilities of sense enjoyment is very nice. Everything thousands, thousands times better than this. This is not very difficult to understand. Just like in your country... Although within this planet the standard of living is far, far nice, better than some other countries, similarly there are hundreds and millions of planets, other planets, where the standard of living is far, far better. So we are, according to our work, we are sometimes promoted to those planets and sometimes to the lower-grade planets, adho gacchanti tāmasāḥ.

Lecture on SB 2.9.9 -- Tokyo, April 25, 1972, Informal Class in Room:

Prabhupāda: In such a modern city, this apartments are lying vacant. That means he is... He has invited us to stay here to get some blessing so that tenants may come. (laughter) Āśīrvāda. He was āśīrvāda. If by the āśīrvāda he can get some tenants... All these men, they simply want āśīrvāda. They don't want Kṛṣṇa. They want āśīrvāda so that their nefarious activities may continue peacefully.

Sudāmā: Mr. Santanam was the same. He had loaned to me some money for doing some work on the temple. And then when he got promotion in his job, he came to me and said, "Sudāmā, it is by, I think, the mercy of Kṛṣṇa that I have now promotion. Please do not bother paying me the money back."

Prabhupāda: That's nice, but the difficulty is sometimes Kṛṣṇa's āśīrvāda may be just the opposite. Kṛṣṇa will take away. So at that time they become atheist. In Germany there are so many atheists born out of the second war.

Sudāmā: In Japan also.

Prabhupāda: Japan also.

Lecture on SB 2.9.9 -- Tokyo, April 25, 1972, Informal Class in Room:

Otherwise you have to undergo the process. That is gradual evolutionary process. But because you are forced somehow or other in the presence of mother material energy, she will give you the facility to promote immediately to the human form of life. And as human being, you will have every right to kill this man who is killing you. That is meaning of māṁsa. Mām means me, sa means he. "He will also eat me." So I will have to take the form of a goat next life. And he will take the form of a human being and he will get the chance of killing me. He can excuse, but he will get the chance.

Lecture on SB 2.9.10 -- Tokyo, April 26, 1972:

Just like Prahlāda Mahārāja. He is the son of an asura, Hiraṇyakaśipu. Therefore he is classified asura, son of asura. But this asura quality is not more existing there, although he is promoted. In other words, when one is transferred to the Vaikuṇṭha world there is no such distinction between sura and asura.

Lecture on SB 2.9.11 -- Tokyo, April 27, 1972:

So Caitanya Mahāprabhu is giving that. What is that? Kṛṣṇa-prema. Simply by loving Kṛṣṇa, you are promoted. This is the greatest gift. The human society is so rascal, they cannot understand what is this Kṛṣṇa consciousness movement. The greatest gift to the human society given by Lord Caitanya Mahāprabhu. So those who are intelligent, those who have taken to this Kṛṣṇa consciousness movement, they should be very serious to execute the, I mean to say, program.

Lecture on SB 3.25.22 -- Bombay, November 22, 1974:

This universe is called fourteen different planetary systems, and we are wandering in these different planetary systems. If we are pious, then we are promoted to the higher planetary system, Svargaloka, Janaloka, Maharloka, Tapoloka, Brahmaloka, Satyaloka. There are so many... Siddhaloka. And if we are impious, then we are downtrodden. We go down more and more. Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). If you are situated in sattva-guṇa, then you are promoted to the higher planetary system: adho gacchanti tāmasāḥ. Jaghanya-guṇa-vṛtti-sthā adho gacchanti tāmasāḥ.

Lecture on SB 3.25.37 -- Bombay, December 6, 1974:

A devotee is not interested because he accepts Kṛṣṇa. Therefore he is not interested. Kṛṣṇa says, ābrahma-bhuvanāl lokāḥ punar āvartino 'rjuna: (BG 8.16) "My dear Arjuna, even if you are promoted to the Brahmaloka, or the planet where Brahmā lives, where the duration of life already I have explained, and opulence, and very, very great powerful, but still you have to fall down from there."

Lecture on SB 3.25.39-40 -- Bombay, December 8, 1974:

Nitāi: "(Thus the devotee who worships Me, the all-pervading Lord of the universe, in unflinching devotional service, gives up all aspirations to be promoted to heavenly planets) or to become happy in this world with wealth, children, cattle, home or anything in relationship with the body. I take him to the other side of birth and death."

Prabhupāda:

imaṁ lokaṁ tathaivāmum

ātmānam ubhayāyinam

ātmānam anu ye ceha

ye rāyaḥ paśavo gṛhāḥ

visṛjya sarvān anyāṁś ca

mām evaṁ viśvato-mukham

bhajanty ananyayā bhaktyā

tān mṛtyor atipāraye

(SB 3.25.39-40)

Lecture on SB 3.26.27 -- Bombay, January 4, 1975:

To go to the heavenly planet means a better standard of, thousand times better, millions times better than this planet. As you go up and up... This is Bhūrloka. Then Bhuvarloka, Svarloka, Janaloka, Maharloka, Tapoloka, Brahmaloka, so many lokas. Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). If you increase your modes of goodness, then you gradually promoted more and more comfortable situation. If you go to the Siddhaloka, immediately you become a perfect yogi.

Lecture on SB 3.26.28 -- Bombay, January 5, 1975:

That is the bhakti stage—no more demand. The karmīs, the jñānīs, the yogis, they have got demand. They want something. The karmīs, they want promotion to the higher planets for sensual satisfaction, for higher standard of material living condition, karmīs. The more you are karmīs, you can live very high standard of life just like Europeans, Americans.

Lecture on SB 3.26.30 -- Bombay, January 7, 1975:

Asat means those who are nondevotees. They are asat. They are asat. Why asat? Because they will remain in this material world. Therefore they are asat. And those who will go to the spiritual, who will be promoted to the spiritual world, back to home, back to Godhead, they are sat, oṁ tat sat, because they are being promoted to the eternal kingdom. That is sat. This is the distinction between asat and sat. Those who will perpetually remain within this material world, they are called asat. The karmīs, jñānīs, and yogis. Yogis, they... Just like... What is that big yogis? That ṛṣi, great ṛṣi?

Lecture on SB 3.26.34 -- Bombay, January 11, 1975:

They have also such intelligence. How to steal food from the room, the cat knows very well. So that is not intelligence. That intelligence can be found, even birds, beasts, everywhere. Real intelligence is how to regain your Kṛṣṇa consciousness and be promoted to the stage of bhāva, and at the time of death maintain that bhāva, and then your life is successful. Tyaktvā dehaṁ punar janma naiti (BG 4.9).

Lecture on SB 5.5.2 -- Boston, April 28, 1969:

He should be just like human being. That is the crossing stage of devel... In the ordinary way, we have evolved our life from lower animals, lower species of animals, to this human form of life. No (?) where another junction to promote yourself still higher, higher, higher life, unto the liberation life. But if you don't follow the restrictions, then you again glide down to lower animals' life. If you like, you can do that. Here is a chance. You haven't got to work so hard like the animals. God has given you so many facilities. You can live very nicely, better than animals. Therefore you must be better habits, I say, better habits than the animals.

Lecture on SB 5.5.2 -- Hyderabad, April 11, 1975:

And mad-yājino 'pi yānti mām: and if you worship Kṛṣṇa, if you become a devotee of Kṛṣṇa, then you go to Kṛṣṇaloka. So why should we waste our time? Ābrahma-bhuvanāl lokāḥ punar āvartino 'rjuna (BG 8.16). Even if you go, promoted to the Brahmaloka, still, you have to wander within these so many planets, so many bodies.

Lecture on SB 5.5.21-22 -- Vrndavana, November 9, 1976:

So in this way, within this material world there are varieties of developed consciousness, and in the spiritual world, when we surpass, transcend the material world, paras tasmāt tu bhāvo anya (BG 8.20), when we are promoted to the other energy, other world, then our consciousness... Even when one is, I mean to say, transmitted to the spiritual world... The first is brahma-jyotir.

Lecture on SB 5.5.21-22 -- Vrndavana, November 9, 1976:

That means consciousness is fully developed when he is a devotee, when one adores the lotus feet of the Lord. Yuṣmad-aṅghrayaḥ. So those who are promoted even to the Brahmajyoti, they are also not fully conscious. Fully conscious means a devotee. Vāsudevaḥ sarvam iti sa mahātmā sudurlabhaḥ (BG 7.19). That is full consciousness.

Lecture on SB 5.6.6 -- Vrndavana, November 28, 1976:

Then it will be possible. If you have still a pinch of attraction for material life, then it will be stopped, your promotion to the other, spiritual world. Simply attachment to Kṛṣṇa, that will make you advanced. Janma karma ca me divyaṁ yo jānāti tattvataḥ, tyaktvā deham (BG 4.9). He can, after giving up this body... Mām eti. He does not accept any more the material body. He is immediately promoted to the spiritual world and Goloka Vṛndāvana, Vaikuṇṭha. There are many millions of Vaikuṇṭha planets in the spiritual world.

Lecture on SB 6.1.1 -- Honolulu, May 5, 1976:

"Mahārāja Parīkṣit said: O my lord, O Śukadeva Gosvāmī, you have already described in the Second Canto the path of liberation, nivṛtti-mārga. By following that path, one is certainly elevated gradually to the highest planetary system, Brahmaloka, from which one is promoted to the spiritual world along with Lord Brahmā. Thus one's repetition of birth and death in the material world ceases."

Lecture on SB 6.1.1 -- Honolulu, May 5, 1976:

The material word is composed of three modes of material nature, the sattva-guṇa, rajo-guṇa, and tamo-guṇa. So if we remain in the sattva-guṇa, then we shall be promoted to the higher planetary system. If we remain in rajo-guṇa, then we shall remain where we are. And if we remain in tamo-guṇa, ignorance, then we shall go down again to the lower species of life. This is the laws of nature.

Lecture on SB 6.1.6 -- Bombay, November 6, 1970:

Devotee: Acyutānanda said he was making capatis one day, and there was a little, a nail this thin especially to keep the monkeys out, holding the door closed. So he heard a sound outside and thought somebody was coming, and, sure enough, the nail was lifted to see, and a monkey popped in, got his capatis and ran.

Prabhupāda: Yes, they are very clever.

Himāvatī: But after all, they're human beings also.

Prabhupāda: Monkey is the last species of life before being promoted to the human being. There are three animals: monkey and cow, and tiger. Lion... Yes.

Haṁsadūta: When that promotion comes, Śrīla Prabhupāda, they are not immediately born into a society like American or...?

Prabhupāda: No, no. Uncivilized, just like aborigine.

Haṁsadūta: Aborigines, negroes...

Lecture on SB 6.1.6 -- Honolulu, June 8, 1975:

So Śukadeva Gosvāmī replied, "My dear king, the sinful activities must be atoned." There are three processes: karma, jñāna, bhakti. So yoga is within the jñāna. To improve our condition there are different processes. One is called karma. Just like generally people are trying to elevate his position, economic condition, working day and night very hard. Similarly, we can also work very hard for our future happiness. We can promote ourself in the heavenly planets and we can degrade ourself to the hellish planets also—both ways. Because as soon as we are engaged in karma, unknowingly or knowingly we commit some sinful activities. This is the position. Just like even if I do not like to kill any animal, still, while walking we are killing many animals, many ants on the street, unwillingly. So that is also taken into account.

Lecture on SB 6.1.6 -- Nellore, January 5, 1976:

At the end of the Fifth Chapter, Śrīla Śukadeva Gosvāmī has given description of the hellish planets. You have seen in the sky. There are millions and millions of stars or planets, and they are divided into three groups. Everything is described in the Śrīmad-Bhāgavatam. So as it is said in the Bhagavad-gītā, ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). (break) ...sattva-sthāḥ, meaning that those who are in the sattva-guṇa, modes of goodness, they are promoted to the higher planetary system. Madhye tiṣṭhanti rājasaḥ: "Those who are under the influence of passion, they remain in the middle planetary system." And those who are in the lowest grade of tamo-guṇa, adho gacchanti tāmasāḥ.

Lecture on SB 6.1.7 -- San Francisco, March 1, 1967:

There are three qualities in this material world: the quality of goodness, the quality of passion, and the quality of ignorance. So in the Bhagavad-gītā it is stated that ūrdhvaṁ gacchanti sattva-sthāḥ. Those who are cultivating the quality of goodness, they can be promoted to the higher status of life in higher planetary system. Ūrdhvam. Ūrdhvam means higher. Ūrdhvaṁ gacchanti sattva-sthāḥ. And madhye tiṣṭhanti rājasāḥ. Rājasāḥ means those who are in the modes of passion.

Lecture on SB 6.1.7 -- Honolulu, June 15, 1975, Sunday Feast Lecture:

The moon planet is situated above the sun planet. They are not going to the moon planet; therefore they have stopped their propaganda. So above that moon planet, there is Venus, there is Jupiter, there is Mars, and so many others. So in the śāstra it is said, ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). If you act very piously, in the mode of goodness, then you are promoted to the higher planetary system. And if you do not work in the modes of goodness—in the modes of passion—then you remain in this planet and become changed into so many bodies. And if you still work... Jaghanya-guṇa-vṛtti-sthā adho gacchanti tāmasāḥ.

Lecture on SB 6.1.8 -- New York, July 22, 1971:

Prabhupāda: So office record is kept there...

Young man: You're full of nescience!

Prabhupāda: ...and, according to the activities of that particular person, he's awarded promotion, increment of pay, or sometimes degraded and fired off. Two things are there. Similarly, for all our activities, which we are doing, there are witnesses. The sun is witness, the moon is witness, the day is witness, the air is witness and, above all witnesses, God Himself as the Supersoul, He's sitting in everyone's heart. He's also witness. So we cannot hide any activity from the eyes of God. So according to our work...

Lecture on SB 6.1.8 -- Los Angeles, June 21, 1975:

So the discussion is going on between Parīkṣit Mahārāja and Śukadeva Gosvāmī. In the last portion of the Fifth Canto, Śukadeva Gosvāmī has given description of different hellish planets down this universe. There are many hellish planets. As there are heavenly planets, similarly there are hellish planets. Those who are pious, in the modes of goodness, they are promoted to the higher planetary system, and those who are very much abominable, condemned, they are degraded to the lower planetary system.

Lecture on SB 6.1.8 -- Los Angeles, June 21, 1975:

In this planet some of them are very well situated, and some of them are very much degraded in every respect, by birth, janma aiṣvarya, by opulence, and by education, by beauty. There is such arrangement, by nature's law, that you are promoted or degraded. Prakṛteḥ kriyamāṇāni guṇaiḥ karmāṇi sarvaśaḥ (BG 3.27). In the Bhagavad-gītā it is said that prakṛti, we are under the guidance or rulings of material nature. That is It is not a fact that "We are independent," "There is no life after death." These are all foolish man's theory. We are eternal, there is life after death, and that life also has got different gradation. So this has been described, and this is the fact.

Lecture on SB 6.1.9 -- Nellore, January 7, 1976:

So by pious activities you can be elevated to the higher planetary system in the heavenly planet, but that does not mean completion of your suffering of the material world. Kṛṣṇa has said, therefore, ābrahma-bhuvanāl lokān punar āvartino 'rjuna. Even you are promoted to the Brahmaloka, where the standard of living, duration of life, is very, very big, still, you cannot avoid there these material pains and pleasure, because after finishing your resultant action of pious activities you'll come..., you'll have to come back again in this lower planetary system. Kṣīṇe puṇye puṇar martya-lokaṁ viśanti.

Lecture on SB 6.1.15 -- London, August 3, 1971:

There are three qualities in the material world: the quality of goodness, the quality of passion, and the quality of ignorance. So, if you know somebody that he is in the quality of goodness, then you can understand, ūrdhvaṁ gacchanti sattva-sthā (BG 14.18). Those who are in the quality of goodness, they are being promoted to the higher planetary system. Ūrdhvaṁ gacchanti sattva-sthā madhye tiṣṭhanti rājasāḥ (BG 14.18). And those who are in the modes of passion, they remain in the middle planetary systems.

Lecture on SB 6.1.15 -- Auckland, February 22, 1973:

Just like if you enter in an office establishment, so you accept the terms of service. That is initiation. Then you go on serving, you become promoted, you get salary increase. You become recognized. You become officer. You become big officer, like that. That very word initiation suggests, "This is the beginning." Dīkṣā, dīkṣā. Di... Divya. There are two words, divya-jñāna. Divya-jñāna means transcendental, spiritual knowledge.

Lecture on SB 6.1.20 -- Honolulu, May 20, 1976:

This is called to live in the modes of goodness. So our Kṛṣṇa consciousness movement is to bring every person to the platform of goodness, not even on the platform of passion, no, because ūrdhvaṁ gacchanti sattva-sthā (BG 14.18). At least, if you remain on the platform of goodness, then you can be promoted to the higher planetary system. Svarga, begins... Higher planetary system begins from the sun, moon, and there are others, Janaloka, Tapoloka, Maharloka, like that, up to Satyaloka, Brahmaloka. So this is the chance. So now you make your selection. Either you go in the upper planetary system or remain where you are or go down in animal life also.

Lecture on SB 6.1.41-42 -- Surat, December 23, 1970:

That is special advantage for the men of this age. Kaler doṣa-nidhe rājann asti hy eko mahān guṇaḥ. Mahān guṇaḥ. It is a great advantage. What is that? Kīrtanād eva kṛṣṇasya: (SB 12.3.51) "Simply by chanting Lord Kṛṣṇa's name," mukta-saṅga, 'he becomes free from all contamination and he becomes eligible to be promoted to the spiritual kingdom." That is special advantage of this age. Therefore we are advising, we are preaching, that "You chant this mantra. In any condition of life, begin chanting. You will be benefited." Yes.

Lecture on SB 6.1.41-42 -- Surat, December 23, 1970:

Similarly, goodness is the qualification of a brāhmaṇa. A brāhmaṇa has a chance. When you are qualified, you are following the regulative principles, qualified, you have got the chance of being promoted to become a Vaiṣṇava. That is the advantage. But in this age... Again, the same thing. Even one is not a brāhmaṇa—he is in the category of caṇḍāla—still, if he chants this Hare Kṛṣṇa mantra, he becomes elevated to the position more than a brāhmaṇa. Yes.

Lecture on SB 6.1.44 -- Los Angeles, June 10, 1976:

So if one associates with the sattva-guṇa, then he is promoted gradually to the higher planetary system. Higher planetary system. Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). Everything explained in the Bhagavad-gītā. Those who are developing the good qualities of this material world, three qualities, so ūrdhvaṁ gacchanti sattva-sthāḥ. The upper planetary system, heavenly planetary system... Therefore we say that you cannot go to the moon planet, from the śāstra. Because the moon planet, who will go? Ūrdhvaṁ gacchanti sattva-sthāḥ.

Lecture on SB 6.1.45 -- Laguna Beach, July 26, 1975:

That we must know. How I shall know? What I shall prepare for, and where shall I go? That is stated in the Bhagavad-gītā: yānti deva-vratā devān (BG 9.25). If you act in goodness, then you will be promoted to the higher planetary system, devān, where demigods live. They have ten thousand years of life, very high standard of life. Yānti deva-vratā devān pitṟn yānti pitṛ-vratāḥ. And if you are attached to pitṛ-loka, you can go there. Bhūtejyā yānti bhūtāni. And if you are materially attracted, then you will remain in this material... Mad-yājino 'pi yānti mām: "If you My become devotee, you'll come to Me." Now it is your choice. Make your choice, what you want.

Lecture on SB 6.1.47 -- Dallas, July 29, 1975:

So this future, past, present, future, is being controlled by the three modes of material nature. If we practice in this life sattva-guṇa, then ūrdhvaṁ gacchanti sattva-sthāḥ: (BG 14.18) then we shall be promoted to the higher planetary system. Madhye tiṣṭhanti rājasāḥ. If we cultivate rajo-guṇa... Rajo-guṇa means kāma-lobha, kāma, simply desiring. This is called rajo-guṇa. "I want this, I want this, I want this." Because there is no satiation of want, therefore every man or woman planning something, "How my sense gratification will be fully satisfied." This is rajo-guṇa, kāma. Everyone is forgetting his real business.

Lecture on SB 6.1.67 -- Vrndavana, September 3, 1975:

Now, in this human form of life, what is further evolution? The further evolution is that if you are keeping in sattva-guṇa, in goodness, then you can be promoted, elevated, to the higher planetary system. Ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). And if you keep yourself in the rajo-guṇa, then you will keep within this Bhurloka. And if you are infected with the tamo-guṇa, then you again go to lower grade life, again animal life, plant life. This is the nature's process. You cannot avoid it.

Lecture on SB 6.2.5-8 -- Calcutta, January 10, 1971:

But even though they do not know, because they are hearing about Kṛṣṇa's pastimes, they are also becoming purified. But if they hear from authorized source, then the result will be bhaktiṁ parāṁ bhagavati bhagavati pratilabhya. They will be promoted to transcendental devotional platform, and the result will be that hṛd-roga-kāmam apahinoti.

Lecture on SB 6.2.5-8 -- Calcutta, January 10, 1971:

Material existence means lusty life. Kṛṣṇa-bahirmukha hañā bhoga vāñchā kare. Material life means simply to desire to enjoy. Of course, there is no enjoyment. That is... So if one hears rāsa-līlā from authoritative source, the result will be that he will be promoted to the transcendental platform of loving service to Kṛṣṇa. And the material disease, lusty desires, will be vanquished.

Lecture on SB 6.2.11 -- Allahabad, January 16, 1971:

Therefore we have sung just now, yasya prasādād bhagavat-prasādaḥ **. If you satisfy His representative, then He is satisfied. Just like in office the proprietor has got a head of a department. If you satisfy that head of the department the proprietor is satisfied. The report goes to the proprietor that "This man, this clerk is working very nice," so his promotion, increment of payment is already there. So a pure devotee's business is how to satisfy Kṛṣṇa. And as soon as he chants the Hare Kṛṣṇa mantra, immediately he remembers the whole plan, how to satisfy Kṛṣṇa. Therefore he's a liberated person. Thank you very much. Hare Kṛṣṇa.

Lecture on SB 6.2.11 -- Allahabad, January 16, 1971:

Just like Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Now, in course of prosecuting the devotional service, even he falls down there is no loss. Because whatever he has done, that remains his credit. Whereas a person who is following the ritualistic principles but does not develop devotional service, what will be benefit? He may get a promotion to the heavenly planet. What is that gain?

Lecture on SB 6.2.11 -- Allahabad, January 16, 1971:

The performance of ritualistic ceremonies according to Vedic injunction may... Just like here they are doing. They may get promotion to the heavenly planet. That much. They are not devotees. They are not eligible for entering into the kingdom of God. Therefore Nārada says, "What is the benefit?" Suppose if one performs a ritualistic ceremony and is elevated to the heavenly planet, Satyaloka, Maharloka, Janaloka, Tapoloka.

Lecture on SB 6.2.12-14 -- Allahabad, January 17, 1971, at Kumbha-mela:

Sanātana-dharma means the eternal religion. Sanātana-dharma is applicable for all living entities. A living entity is eternal, God is eternal, and there is an eternal abode also. Paras tasmāt tu bhāvo 'nyo 'vyakto 'vyaktāt sanātanaḥ (BG 8.20). So the religious principles which promote a follower to the highest platform of serving the eternal, supreme God, that is called sanātana-dharma. Nityo nityānāṁ cetanaś cetanānām (Kaṭha Upaniṣad 2.2.13). That is first-class religion.

Lecture on SB 6.2.13 -- Vrndavana, September 15, 1975:

They say in Bengal, bhajan koro pūjān koro murte jānle haya.(?) Your austerity, penances, chanting of the holy name, all these things... Just like there is examination. Before promotion to the higher class, one is examined in the school, and the, if the marks are sufficient, then he is promoted. So our promotion will depend at the time of death, where we are going. Tathā dehāntara-prāptiḥ (BG 2.13). We are going to change our... Death means we are going to change our body. So this change of body will be decided at the time of death.

Lecture on SB 6.2.24-25 -- Gorakhpur, February 13, 1971:

There is no doubt about it. And if we become hodgepodge and mix with hodgepodge and do hodgepodge, there is no progress. Na siddhim. It is clearly said by Kṛṣṇa, "There is no question of perfection," na sukham, "neither happiness," na parāṁ gatim, "and what to speak of being promoted to the spiritual world? There is no..." Therefore vaidhi-bhakti, as it is enunciated in the Bhakti-rasāmṛta-sindhu, Nectar of Devotion, by the Gosvāmīs, we shall try to follow as far as possible. Be sincere and hard-working. Then the success is sure. Not to be bewildered, misled by the so-called avatāra, incarnation. You see? The so-called avatāras, they are simply rascals.

Lecture on SB 7.6.6 -- Vrndavana, December 8, 1975:

Better offer a goat to be sacrificed before Goddess Kālī." This is śāstra. Because the goat will be benefited. Because it is offering his life before Goddess Kālī, he will immediately get the body of human being, immediately promotion. He is benefited, and he has the right to kill this man. These are the injunction in the śāstras.

Lecture on SB 7.6.9-17 -- San Francisco, March 31, 1969:

And those who are a little more advanced, the so-called philosophers, mental speculators, scientists, or many others, they are working on the mental plane. So unless you promote yourself to the platform of spiritual understanding, there cannot be any good qualification. Therefore harāv abhaktasya kuto mahad-guṇā (SB 5.18.12). One who is not in Kṛṣṇa consciousness, he cannot have any good qualification because his field of activity is on the mental plane.

Lecture on SB 7.9.8 -- Calcutta, March 5, 1972:

So the formula is, Caitanya Mahāprabhu gives this formula that if you hear Hare Kṛṣṇa mantra, then ceto-darpaṇa-mārjanam (CC Antya 20.12), then Kṛṣṇa will help you in washing the abominable things, raja-guṇa and tama-guṇa. The raja-guṇa and tama-guṇa, if it is washed, then you become situated in sattva-guṇa. You are promoted. But if you are promoted directly to Kṛṣṇa consciousness, then you transcend all the three qualities, tama-guṇa, raja-guṇa, and sattva-guṇa. That is also stated by Kṛṣṇa, sa guṇān samatītyaitān brahma-bhūyāya kalpate (BG 14.26). Who? Māṁ ca 'vyabhicāriṇa bhakti-yogena yaḥ sevate. Avyabhicāreṇa, not mixed quality, pure.

Lecture on SB 7.9.8 -- Mayapur, February 15, 1976:

Mostly they are brāhmaṇas. So ūrdhvaṁ gacchanti sattva-sthāḥ (BG 14.18). You have seen in the Bhagavad-gītā: "Those who are situated in sattva-guṇa, they are promoted to the higher planetary system after death." Madhye tiṣṭhanti rājasaḥ: "And those who are in the rajo-guṇa, they remain in the middle planetary system." Jaghanya-guṇa-vṛtti-sthā adho gacchanti tāmasāḥ: "And those who are in tamasika, in the darkness, ignorance modes of material nature, they go down to the, down planetary system or animal life."

Lecture on SB 7.9.9 -- Mayapur, February 16, 1976:

So this is misconception, that "Because I am very rich, I am very beautiful, I am very intelligent, I am a great scholar, I am very prestigious person," and so on so on... There are so many things. But Prahlāda Mahārāja says, "No, nothing of these items can help you to be promoted to the transcendental platform of devotional service. Nothing, only bhakti." And Kṛṣṇa also says in the Bhagavad-gītā, bhaktyā mām abhijānāti (BG 18.55). He never said that by karma, by jñāna, by yoga. Nothing.

Lecture on SB 7.9.16 -- Mayapur, February 23, 1976:

They are trying to go to the moon planet, but one cannot go there unless he's qualified to go there. Deva-vratān. There is prescription how you can go to the Candraloka. In karma-kāṇḍīya vicāra, fruitive activities, if one executes fruitive activities very nicely, he's promoted to the Candraloka. He gets there life for ten thousands of years, and he's given opportunity of drinking soma-rasa. So this is saṁsāra-cakra, not that if you go to the higher planetary system you become happy.

Lecture on SB 7.9.16 -- Mayapur, February 23, 1976:

That is called saṁsāra-cakra. Is it not botheration? Any sane man will understand how much botheration it is. Just like I am now old man. There are so many inconveniences. And in this way every old man will die, and if he's fortunate enough, if he has done something, he may be promoted to the higher planetary system, or if he has tried for Kṛṣṇa consciousness, he may go back to home, back to Godhead. So why one should bother here in this material world, changing body, one after another? This is called saṁsāra-cakra-kada...

Lecture on SB 7.9.23 -- Mayapur, March 1, 1976:

Still, they were afraid of Hiraṇyakaśipu, still... In spite of possessing so much big, big possessions. Akhila-dhiṣṇya-pānām āyuḥ śriyo vibhava. And everyone, icchati, everyone desires. "If I could live so many years like Brahmā"—everyone is aspiring. Therefore they want to be promoted to the higher planetary system for which they perform yajña to be promoted. In this life they struggle, the karmīs. They struggle to become prime minister and Birla and this and that. And again, for the next life, they make provision.

Lecture on SB 7.9.51 -- Vrndavana, April 6, 1976:

We should understand what is the difference between material and spiritual. Here in the material world, everything is polluted. What is this material pollution? Qualities, sattva-guṇa, rajo-guṇa, tamo-guṇa. Out of these three guṇas, sattva-guṇa is the best. If one is situated in sattva-guṇa, then there is chance of being promoted to the stage of nirguṇa. The sattva-guṇa is the (indistinct) and ignorance (indistinct) can be found in animals. This is tamo-guṇa. Pāpa-yoni, this is tamo-guṇa.