Prabhupāda: Immediately there is "dung, dung, dung, dung," all temples. Immediately. And people are running. Oh, they will gather all to the Deity, temple. Hundreds of people will go automatically. The same man who was living at home, a very degraded condition, as soon as he goes to Vṛndāvana he becomes habituated to all these things automatically. Automatically. Yes. The society, association, is very important.
Yamunā: Those beautiful birds, the peacock birds also at this time, they are flying in trees and waking up now and make that sound. Oh, Vṛndāvana.
Prabhupāda: So the society is very important thing. Any, anything, society... The businessmen, they have got their association, society, to improve. Therefore the standard of this International Society should be kept very carefully. Then who will come in touch with this society will be improved automatically by association. All right. Even in the bird society there are swans and there are crows, by nature, and the crows will never go to the swans, and the swans will never come to the crows. "Birds of the same feather flock together." Yes. Therefore society required. Unless you come to the Kṛṣṇa consciousness society, how you can develop Kṛṣṇa consciousness? The same principle. Satāṁ prasaṅgān... Satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathaḥ (SB 3.25.25). Vīrya-saṁvidaḥ. It becomes very palatable, satāṁ prasaṅgāt, in the association of devotees, not otherwise. (end)