The loving affairs between Kṛṣṇa and the gopīs in Vṛndāvana are also transcendental. Such affairs appear like the ordinary lusty affairs of this material world, but there is a gulf of difference between the moods of Vṛndāvana and those of this material world. In the material world there may be the temporary awakening of lust, but it disappears after so-called satisfaction. In the spiritual world the love between the gopīs and Kṛṣṇa is constantly increasing. That is the difference between the love in the transcendental world and the lust in the material world. The lust, or so-called love, arising out of this body is as temporary as the body itself, but the love arising from the eternal soul in the spiritual world is on the spiritual platform, and since the spirit soul is eternal, that love is also eternal. Therefore Kṛṣṇa is addressed as the ever green Cupid.
Lord Kṛṣṇa is worshiped by the Gāyatrīmantra, and the specific mantra by which He is worshiped is called Kāma-gāyatrī. The Vedic literature explains that that sound vibration which can elevate one from mental concoction is called Gāyatrī. The Kāma-gāyatrīmantra is composed of 24 1/2 syllables thus: klīṁ kāma-devāya vidmahe puṣpa-bāṇāya dhīmahi tan no ’naṅgaḥ pracodayāt. This Kāma-gāyatrī is received from the spiritual master when the disciple is advanced in chanting Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. In other words, this Kāma-gāyatrīmantra and saṁskāra, or reformation of a perfect brāhmaṇa, are offered by the spiritual master when he sees that his disciple is advanced in spiritual knowledge. Even then, the Kāma-gāyatrī is not uttered under certain circumstances. In any case, the chanting of Hare Kṛṣṇa is sufficient to elevate one to the highest spiritual platform.
In the Brahma-saṁhitā a nice description of the sound of Kṛṣṇa's flute is given: "When Kṛṣṇa began to play on His flute, the sound vibration entered into the ear of Brahmā as the Vedic mantra oṁ." This oṁ is composed of three letters—A, U, and M—and it describes our relationship with the Supreme Lord, our activities by which we can achieve the highest perfection of love and the actual position of love on the spiritual platform. When the sound vibration of Kṛṣṇa's flute is expressed through the mouth of Brahmā, it becomes Gāyatrī. Thus by being influenced by the sound vibration of Kṛṣṇa's flute, Brahmā, the supreme creature and first living entity of this material world, was initiated as a brāhmaṇa. That Brahmā was initiated as a brāhmaṇa by the flute of Kṛṣṇa is confirmed by Śrīla Jīva Gosvāmī. When Brahmā was enlightened by the Gāyatrīmantra through Kṛṣṇa's flute, he attained all Vedic knowledge. Acknowledging the benediction offered to him by Kṛṣṇa, he became the original spiritual master of all living entities.
The word klīm added to the Gāyatrīmantra is explained in the Brahma-saṁhitā as the transcendental seed of love of Godhead, or the seed of the Kāma-gāyatrī. The object is Kṛṣṇa, who is the ever green Cupid, and by utterance of klīm Kṛṣṇa is worshiped. It is also stated in the Gopāla-tāpanī Upaniṣad that when Kṛṣṇa is spoken of as Cupid one should not think of Him as the Cupid of this material world. As already explained, Vṛndāvana is the spiritual abode of Kṛṣṇa, and thus the word Cupid is also spiritual and transcendental when applied to Kṛṣṇa. One should not take the material Cupid and Kṛṣṇa to be on the same level. The material Cupid increases the attraction of the external flesh and body, but the spiritual Cupid increases the attraction the Supersoul exerts upon the individual soul. Actually, lust and the sex urge are there in spiritual life, but when the spirit soul is embodied in material elements, that spiritual urge is expressed through the material body and is therefore pervertedly reflected. One who actually becomes conversant with the science of Kṛṣṇa consciousness can understand that his material desire for sex is abominable whereas spiritual sex is desirable.
Spiritual sex is of two kinds: one in accordance with the constitutional position of the self, and the other in accordance with the object. When one understands the truth about this life but is not completely cleansed of material contamination, he is not factually situated in the transcendental abode, Vṛndāvana, although he may understand spiritual life. In this stage he can utter the Kāma-gāyatrī with the kāma-bīja. When, however, he becomes free from all bodily sex urges, he can actually attain the supreme abode of Vṛndāvana.
Rāmānanda Rāya then explained that Kṛṣṇa is attractive for both men and women, for the movable and the immovable—indeed, for all living entities. For this reason He is called the transcendental Cupid. Rāmānanda Rāya then quoted a verse from Śrīmad-Bhāgavatam (10.32.2) stating that when the Lord appeared before the damsels of Vraja smiling and playing on His flute, He appeared just like Cupid.
The different kinds of devotees of the Supreme Lord have different aptitudes and relationships with Him. Any relationship with the Lord is as good as any other because the central point is Kṛṣṇa. In this connection there is a nice verse in the Bhakti-rasāmṛta-sindhu that states: "Kṛṣṇa is the reservoir of all pleasures, and He is always attracting the gopīs by the spiritual luster of His body. He especially attracts Tārakā, Pāli, Śyāmā and Lalitā. Kṛṣṇa is very dear to Rādhārāṇī, the foremost gopī." Like Kṛṣṇa, the gopīs are glorified by Kṛṣṇa's pastimes. There are different kinds of relationships with Kṛṣṇa, and anyone who is attracted to Kṛṣṇa in a particular mellow is glorified.