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Material allurement

Bhagavad-gita As It Is

BG Chapters 1 - 6

A conditioned soul is already allured by the modes of material energy, and there is every chance of being allured again, even while performing transcendental disciplines.
BG 6.37, Translation and Purport:

Arjuna said: O Kṛṣṇa, what is the destination of the unsuccessful transcendentalist, who in the beginning takes to the process of self-realization with faith but who later desists due to worldly-mindedness and thus does not attain perfection in mysticism?

The path of self-realization or mysticism is described in the Bhagavad-gītā. The basic principle of self-realization is knowledge that the living entity is not this material body but that he is different from it and that his happiness is in eternal life, bliss and knowledge. These are transcendental, beyond both body and mind. Self-realization is sought by the path of knowledge, by the practice of the eightfold system or by bhakti-yoga. In each of these processes one has to realize the constitutional position of the living entity, his relationship with God, and the activities whereby he can reestablish the lost link and achieve the highest perfectional stage of Kṛṣṇa consciousness. Following any of the above-mentioned three methods, one is sure to reach the supreme goal sooner or later. This was asserted by the Lord in the Second Chapter: even a little endeavor on the transcendental path offers a great hope for deliverance. Out of these three methods, the path of bhakti-yoga is especially suitable for this age because it is the most direct method of God realization. To be doubly assured, Arjuna is asking Lord Kṛṣṇa to confirm His former statement. One may sincerely accept the path of self-realization, but the process of cultivation of knowledge and the practice of the eightfold yoga system are generally very difficult for this age. Therefore, despite constant endeavor one may fail, for many reasons. First of all, one may not be sufficiently serious about following the process. To pursue the transcendental path is more or less to declare war on the illusory energy. Consequently, whenever a person tries to escape the clutches of the illusory energy, she tries to defeat the practitioner by various allurements. A conditioned soul is already allured by the modes of material energy, and there is every chance of being allured again, even while performing transcendental disciplines. This is called yogāc calita-mānasaḥ: deviation from the transcendental path. Arjuna is inquisitive to know the results of deviation from the path of self-realization.

The real purpose of yoga practice is to achieve the highest perfection of Kṛṣṇa consciousness, as explained in the last verse of this chapter. But those who do not persevere to such an extent and who fail because of material allurements are allowed, by the grace of the Lord, to make full utilization of their material propensities.
BG 6.41, Purport:

The real purpose of yoga practice is to achieve the highest perfection of Kṛṣṇa consciousness, as explained in the last verse of this chapter. But those who do not persevere to such an extent and who fail because of material allurements are allowed, by the grace of the Lord, to make full utilization of their material propensities. And after that, they are given opportunities to live prosperous lives in righteous or aristocratic families. Those who are born in such families may take advantage of the facilities and try to elevate themselves to full Kṛṣṇa consciousness.

Srimad-Bhagavatam

SB Canto 1

Even in the Vedic literatures, for all sorts of religious performances an allurement of material gain is offered, and most people are attracted by such allurements or blessings of religiosity.
SB 1.2.9, Purport:

We have already discussed that pure devotional service to the Lord is automatically followed by perfect knowledge and detachment from material existence. But there are others who consider that all kinds of different occupational engagements, including those of religion, are meant for material gain. The general tendency of any ordinary man in any part of the world is to gain some material profit in exchange for religious or any other occupational service. Even in the Vedic literatures, for all sorts of religious performances an allurement of material gain is offered, and most people are attracted by such allurements or blessings of religiosity. Why are such so-called men of religion allured by material gain? Because material gain can enable one to fulfill desires, which in turn satisfy sense gratification. This cycle of occupational engagements includes so-called religiosity followed by material gain and material gain followed by fulfillment of desires. Sense gratification is the general way for all sorts of fully occupied men. But in the statement of Sūta Gosvāmī, as per the verdict of the Śrīmad-Bhāgavatam, this is nullified by the present śloka.

SB Canto 2

The conditioned souls who are allured by such materialism should know that the material temporary creation is simply an imitation of the reality and that those who are captivated by such alluring glances of the Lord are put under the direction of the controller of sinners called Yamarāja.
SB 2.1.31, Translation and Purport:

They say that the Vedic hymns are the cerebral passage of the Lord, and His jaws of teeth are Yama, god of death, who punishes the sinners. The art of affection is His set of teeth, and the most alluring illusory material energy is His smile. This great ocean of material creation is but the casting of His glance over us.

According to Vedic assertion, this material creation is the result of the Lord's casting a glance over the material energy, which is described herein as the most alluring illusory energy. The conditioned souls who are allured by such materialism should know that the material temporary creation is simply an imitation of the reality and that those who are captivated by such alluring glances of the Lord are put under the direction of the controller of sinners called Yamarāja. The Lord smiles affectionately, displaying His teeth. The intelligent person who can grasp these truths about the Lord becomes a soul fully surrendered unto Him.

Self-realization is, as it were, offering a fight for eternal life against the material struggle for existence, and therefore by the illusory grace of the external energy, the yogī or the devotee is faced with many allurements which can entangle a great fighter again in the bondage of material existence.
SB 2.1.39, Purport:

In this verse, the process of devotional service is indicated by the great Gosvāmī, Śrīla Śukadeva. He tries to impress upon us that instead of diverting our attention to several branches of self-realization, we should concentrate upon the Supreme Personality of Godhead as the supreme object of realization, worship and devotion. Self-realization is, as it were, offering a fight for eternal life against the material struggle for existence, and therefore by the illusory grace of the external energy, the yogī or the devotee is faced with many allurements which can entangle a great fighter again in the bondage of material existence. A yogī can attain miraculous successes in material achievements, such as aṇimā and laghimā, by which one can become more minute than the minutest or lighter than the lightest, or in the ordinary sense, one may achieve material benedictions in the shape of wealth and women. But one is warned against such allurements because entanglement again in such illusory pleasure means degradation of the self and further imprisonment in the material world. By this warning, one should follow one's vigilant intelligence only.

Material possessions, however alluring they may be, cannot be permanent possessions.
SB 2.7.18, Purport:

Material possessions, however alluring they may be, cannot be permanent possessions. Therefore one has to voluntarily give up such possessions, or one has to leave such possessions at the time of quitting this material body. The sane man knows that all material possessions are temporary and that the best use of such possessions is to engage them in the service of the Lord so that the Lord may be pleased with him and award him a permanent place in His paraṁ dhāma.

SB Canto 3

It is only by the grace of the Supreme Lord that one can be protected from the allurement of lusty material desires.
SB 3.12.32, Purport:

Lust for sexual intercourse is so strong that it appears herein that Brahmā could not be dissuaded from his determination in spite of the appeal by his great sons like Marīci. Therefore, the great sons began to pray to the Supreme Lord for the good sense of Brahmā. It is only by the grace of the Supreme Lord that one can be protected from the allurement of lusty material desires. The Lord gives protection to devotees who are always engaged in His transcendental loving service, and by His causeless mercy He forgives the accidental fall of a devotee. Therefore, sages like Marīci prayed for the mercy of the Lord, and their prayer was fruitful.

Yogena implies that one is seriously absorbed in the self and is able, by development of knowledge, to understand his constitutional position in relationship with the Superself. In this way one becomes fixed in devotional service, and his faith cannot be shaken by any material allurement.
SB 3.27.22, Purport:

Devotional service in Kṛṣṇa consciousness cannot be performed blindly due to material emotion or mental concoction. It is specifically mentioned here that one has to perform devotional service in full knowledge by visualizing the Absolute Truth. We can understand about the Absolute Truth by evolving transcendental knowledge, and the result of such transcendental knowledge will be manifested by renunciation. That renunciation is not temporary or artificial, but is very strong. It is said that development of Kṛṣṇa consciousness is exhibited by proportionate material detachment, or vairāgya. If one does not separate himself from material enjoyment, it is to be understood that he is not advancing in Kṛṣṇa consciousness. Renunciation in Kṛṣṇa consciousness is so strong that it cannot be deviated by any attractive illusion. One has to perform devotional service in full tapasya, austerity. One should fast on the two Ekādaśī days, which fall on the eleventh day of the waxing and waning moon, and on the birthdays of Lord Kṛṣṇa, Lord Rāma and Caitanya Mahāprabhu. There are many such fasting days. Yogena means "by controlling the senses and mind." Yoga indriya-saṁyamaḥ. Yogena implies that one is seriously absorbed in the self and is able, by development of knowledge, to understand his constitutional position in relationship with the Superself. In this way one becomes fixed in devotional service, and his faith cannot be shaken by any material allurement.

SB Canto 4

Pṛthu Mahārāja says that the allurement of material benedictions is another trap to entangle one in this material world.
SB 4.20.30, Purport:

Śrīla Narottama dāsa Ṭhākura, a great ācārya of the Gauḍīya-sampradāya, has said that persons who are very much attached to the fruitive activities of the Vedas, namely karma-kāṇḍa and jñāna-kanda, are certainly doomed. In the Vedas there are three categories of activities, known as karma-kāṇḍa (fruitive activities), jñāna-kāṇḍa (philosophical research) and upāsanā-kāṇḍa (worship of different demigods for receiving material benefits). Those who are engaged in karma-kāṇḍa and jñāna-kāṇḍa are doomed in the sense that everyone is doomed who is entrapped by this material body, whether it is a body of a demigod, a king, a lower animal or whatever. The sufferings of the threefold miseries of material nature are the same for all. Cultivation of knowledge to understand one's spiritual position is also, to a certain extent, a waste of time. Because the living entity is an eternal part and parcel of the Supreme Lord, his immediate business is to engage himself in devotional service. Pṛthu Mahārāja therefore says that the allurement of material benedictions is another trap to entangle one in this material world. He therefore frankly tells the Lord that the Lord's offerings of benedictions in the form of material facilities are certainly causes for bewilderment. A pure devotee is not at all interested in bhukti or mukti.

SB Canto 5

So-called yogīs are therefore allured by the superficial material perfections of aṇimā, laghimā, prāpti and so forth. Consequently ordinary yogīs cannot compare to Lord Ṛṣabhadeva, the Supreme Personality of Godhead.
SB 5.6.15, Translation and Purport:

"Who is that mystic yogī who can follow the examples of Lord Ṛṣabhadeva even with his mind? Lord Ṛṣabhadeva rejected all kinds of yogic perfection, which other yogīs hanker to attain. Who is that yogī who can compare to Lord Ṛṣabhadeva?"

Generally yogīs desire the yogic perfections of aṇimā, laghimā, mahimā, prākāmya, prāpti, īśitva, vaśitva and kāmāvasāyitā. Lord Ṛṣabhadeva, however, never aspired for all these material things. Such siddhis (perfections) are presented by the illusory energy of the Lord. The real purpose of the yoga system is to achieve the favor and shelter of the lotus feet of the Supreme Personality of Godhead, but this purpose is covered by the illusory energy of yogamāyā. So-called yogīs are therefore allured by the superficial material perfections of aṇimā, laghimā, prāpti and so forth. Consequently ordinary yogīs cannot compare to Lord Ṛṣabhadeva, the Supreme Personality of Godhead.

SB Canto 7

Although allured by the Supreme Personality of Godhead, who offered him all benedictions for material happiness, because of his unalloyed Kṛṣṇa consciousness Prahlāda Mahārāja did not want to take any material benefit for sense gratification.
SB 7.9.55, Translation and Purport:

Nārada Muni said: Prahlāda Mahārāja was the best person in the family of asuras, who always aspire for material happiness. Nonetheless, although allured by the Supreme Personality of Godhead, who offered him all benedictions for material happiness, because of his unalloyed Kṛṣṇa consciousness he did not want to take any material benefit for sense gratification.

Pure devotees like Prahlāda Mahārāja and Dhruva Mahārāja do not aspire for any material benefit at any stage of devotional service. When the Lord was present before Dhruva Mahārāja, Dhruva did not want to take any material benefit from the Lord: svāmin kṛtārtho 'smi varaṁ na yāce (CC Madhya 22.42). As a pure devotee, he could not ask the Lord for any material benefit. In this regard, Śrī Caitanya Mahāprabhu instructed us:

na dhanaṁ na janaṁ na sundarīṁ
kavitāṁ vā jagad-īśa kāmaye
mama janmani janmanīśvare
bhavatād bhaktir ahaitukī tvayi
(Cc. Antya 20.29, Śikṣāṣṭaka 4)

"O my Lord, Jagadīśa, I do not pray for benedictions by which to achieve material wealth, popularity or beauty. My only desire is to serve You. Kindly engage me in the service of the servant of Your servant."

When one is allured by material possessions, they are considered to be given by māyā, but when one uses material possessions fully for service, they are considered God's gifts, or facilities offered by Kṛṣṇa for enhancing one's devotional service.
SB 7.10.1, Purport:

Material achievements are not the ultimate goal of devotional service. The ultimate goal of devotional service is love of Godhead. Therefore although Prahlāda Mahārāja, Dhruva Mahārāja, Ambarīṣa Mahārāja, Yudhiṣṭhira Mahārāja and many devotee kings were materially very opulent, they accepted their material opulence in the service of the Lord, not for their personal sense gratification. Of course, possessing material opulence is always fearful because under the influence of material opulence one may be misdirected from devotional service. Nonetheless, a pure devotee (anyābhilāṣitā-śūnyam (Bhakti-rasāmṛta-sindhu 1.1.11)) is never misdirected by material opulence. On the contrary, whatever he possesses he engages one hundred percent in the service of the Lord. When one is allured by material possessions, they are considered to be given by māyā, but when one uses material possessions fully for service, they are considered God's gifts, or facilities offered by Kṛṣṇa for enhancing one's devotional service.

In spite of coming to this material world, the nitya-siddha devotee is never attracted by the allurements of material enjoyment.
SB 7.10.3, Purport:

Bhakti-rasāmṛta-sindhu has given considerable discussion about nitya-siddha and sādhana-siddha devotees. Nitya-siddha devotees come from Vaikuṇṭha to this material world to teach, by their personal example, how to become a devotee. The living entities in this material world can take lessons from such nitya-siddha devotees and thus become inclined to return home, back to Godhead. A nitya-siddha devotee comes from Vaikuṇṭha upon the order of the Supreme Personality of Godhead and shows by his example how to become a pure devotee (anyābhilāṣitā-śūnyam (Bhakti-rasāmṛta-sindhu 1.1.11)). In spite of coming to this material world, the nitya-siddha devotee is never attracted by the allurements of material enjoyment. A perfect example is Prahlāda Mahārāja, who was a nitya-siddha, a mahā-bhāgavata devotee. Although Prahlāda was born in the family of Hiraṇyakaśipu, an atheist, he was never attached to any kind of materialistic enjoyment. Desiring to exhibit the symptoms of a pure devotee, the Lord tried to induce Prahlāda Mahārāja to take material benedictions, but Prahlāda Mahārāja did not accept them. On the contrary, by his personal example he showed the symptoms of a pure devotee. In other words, the Lord Himself has no desire to send His pure devotee to this material world, nor does a devotee have any material purpose in coming. When the Lord Himself appears as an incarnation within this material world, He is not allured by the material atmosphere, and He has nothing to do with material activity, yet by His example He teaches the common man how to become a devotee. Similarly, a devotee who comes here in accordance with the order of the Supreme Lord shows by his personal behavior how to become a pure devotee. A pure devotee, therefore, is a practical example for all living entities, including Lord Brahmā.

So-called svāmīs and yogīs generally make disciples by alluring them with material benefits. A sannyāsī is prohibited from making disciples through such material allurements.
SB 7.13.8, Translation and Purport:

A sannyāsī must not present allurements of material benefits to gather many disciples, nor should he unnecessarily read many books or give discourses as a means of livelihood. He must never attempt to increase material opulences unnecessarily.

So-called svāmīs and yogīs generally make disciples by alluring them with material benefits. There are many so-called gurus who attract disciples by promising to cure their diseases or increase their material opulence by manufacturing gold. These are lucrative allurements for unintelligent men. A sannyāsī is prohibited from making disciples through such material allurements. Sannyāsīs sometimes indulge in material opulence by unnecessarily constructing many temples and monasteries, but actually such endeavors should be avoided.

Materialists are inventing so many artificial necessities, and those who have money, being allured by such artificial necessities, try to accumulate money to possess more and more. This is the idea of modern economic development.
SB 7.14.8, Purport:

This verse is very important. As stated here, one who accumulates more money than needed is a thief, and by the laws of nature he will be punished. One who acquires more money than necessary becomes desirous of enjoying material comforts more and more. Materialists are inventing so many artificial necessities, and those who have money, being allured by such artificial necessities, try to accumulate money to possess more and more. This is the idea of modern economic development. Everyone is engaged in earning money, and the money is kept in the bank, which then offers money to the public. In this cycle of activities, everyone is engaged in getting more and more money, and therefore the ideal goal of human life is being lost. Concisely, it may be said that everyone is a thief and is liable to be punished. Punishment by the laws of nature takes place in the cycle of birth and death. No one dies fully satisfied by the fulfillment of material desires, for that is not possible. Therefore at the time of one's death one is very sorry, being unable to fulfill his desires. By the laws of nature one is then offered another body to fulfill his unsatisfied desires, and upon taking birth again, accepting another material body, one voluntarily accepts the threefold miseries of life.

SB Canto 10.1 to 10.13

Butchers cannot be interested in Kṛṣṇa consciousness, for they are already materially allured. Their only interest lies in developing comforts for the temporary body.
SB 10.1.4, Purport:

The instructions of Bhagavad-gītā and the descriptions of Śrīmad-Bhāgavatam are so pleasing that almost anyone suffering from the threefold miseries of material existence will desire to hear the glories of the Lord from these books and thus benefit on the path of liberation. Two classes of men, however, will never be interested in hearing the message of Bhagavad-gītā and Śrīmad-Bhāgavatam—those who are determined to commit suicide and those determined to kill cows and other animals for the satisfaction of their own tongues. Although such persons may make a show of hearing Śrīmad-Bhāgavatam at a Bhāgavata-saptāha, this is but another creation of the karmīs, who cannot derive any benefit from such a performance. The word paśu-ghnāt is important in this connection. paśu-ghna means "butcher." Persons fond of performing ritualistic ceremonies for elevation to the higher planetary systems must offer sacrifices (yajñas) by killing animals. Lord Buddhadeva therefore rejected the authority of the Vedas because his mission was to stop animal sacrifices, which are recommended in Vedic ritualistic ceremonies.

nindasi yajña-vidher ahaha śruti-jātaṁ
sa-daya-hṛdaya darśita-paśu-ghātaṁ
keśava dhṛta-buddha-śarīra jaya jagadīśa hare
(Gīta-govinda)

Even though animal sacrifices are sanctioned in Vedic ceremonies, men who kill animals for such ceremonies are considered butchers. Butchers cannot be interested in Kṛṣṇa consciousness, for they are already materially allured. Their only interest lies in developing comforts for the temporary body.

Sri Caitanya-caritamrta

CC Adi-lila

Because the living entity is infinitesimal, the allurement of material enjoyment attracts him, and he tries to enjoy matter, forgetting his constitutional position. But when his dormant Kṛṣṇa consciousness is awakened, he no longer engages in the service of matter but engages in the service of the Lord.
CC Adi 6.85, Purport:

When a living entity forgets his constitutional position, he prepares himself to be an enjoyer of the material resources. Sometimes he is also misguided by the thought that service to the Supreme Personality of Godhead is not absolute engagement. In other words, he thinks that there are many other engagements for a living entity besides the service of the Lord. Such a foolish person does not know that in any position he either directly or indirectly engages in activities of service to the Supreme Lord. Actually, if a person does not engage in the service of the Lord, all inauspicious activities encumber him because service to the Supreme Lord, Lord Caitanya, is the constitutional position of the infinitesimal living entities. Because the living entity is infinitesimal, the allurement of material enjoyment attracts him, and he tries to enjoy matter, forgetting his constitutional position. But when his dormant Kṛṣṇa consciousness is awakened, he no longer engages in the service of matter but engages in the service of the Lord. In other words, when one is forgetful of his constitutional position, he appears in the position of the lord of material nature. Even at that time he remains a servant of the Supreme Lord, but in an unqualified or contaminated state.

Without knowledge of the spirit soul and its transmigration, people are allured by the material energy to engage in many such activities, as if one could become happy simply by dint of material knowledge, without reference to spiritual existence. Therefore the entire material world and its activities are referred to as avidyā-karma-saṁjñānyā.
CC Adi 7.119, Purport:

Since everyone wants to enjoy nice food, Cārvāka Muni advised that one eat as much ghee as possible. One may say, "I have no money. How shall I purchase ghee?" Cārvāka Muni, however, says, "If you have no money, then beg, borrow or steal, but in some way secure ghee and enjoy life." For one who further objects that he will be held accountable for such unauthorized activities as begging, borrowing and stealing, Cārvāka Muni replies, "You will not be held responsible. As soon as your body is burned to ashes after death, everything is finished."

This is called ignorance. From the Bhagavad-gītā it is understood that one does not die with the annihilation of his body (na hanyate hanyamāne śarīre (BG 2.20)). The annihilation of one body involves changing to another (tathā dehāntara-prāptiḥ (BG 2.13)). Therefore, to perform irresponsible activities in the material world is very dangerous. Without knowledge of the spirit soul and its transmigration, people are allured by the material energy to engage in many such activities, as if one could become happy simply by dint of material knowledge, without reference to spiritual existence. Therefore the entire material world and its activities are referred to as avidyā-karma-saṁjñānyā.

CC Madhya-lila

Durgā supplies all kinds of material facilities. Because of this, the conditioned souls are allured and do not wish to leave the external energy.
CC Madhya 21.53, Purport:

Because he wants to enjoy the material energy, the conditioned soul is allowed to reside in Devī-dhāma, the external energy, where goddess Durgā carries out the orders of the Supreme Lord as His maidservant. The material energy is called jagal-lakṣmī because she protects the bewildered conditioned souls. Goddess Durgā is therefore known as the material mother, and Lord Śiva, her husband, is known as the material father. Goddess Durgā is so named because this material world is like a big fort where the conditioned soul is placed under her care. For material facilities, the conditioned soul tries to please goddess Durgā, and mother Durgā supplies all kinds of material facilities. Because of this, the conditioned souls are allured and do not wish to leave the external energy. Consequently they are continuously making plans to live here peacefully and happily. Such is the material world.

Other Books by Srila Prabhupada

Teachings of Lord Caitanya

As long as one desires material benefit or liberation, which are called the two witches of allurement, he cannot relish the taste of transcendental loving service to the Supreme Lord.
Teachings of Lord Caitanya, Chapter 1:

Devotional service is pure when one engages in the service of the Supreme Lord without any motive and without being hampered with material impediments. The pure devotee does not desire to live on the same planet with the Supreme Lord, nor does he desire the same opulence as the Lord, nor does he desire to have the same form as the Lord, nor to live with Him side by side, nor to merge into His existence, etc. Even if the devotee were offered such rewards by the Lord, he would reject them. The point is that a devotee is so much absorbed in the transcendental loving service of the Lord that he has no time to think of any benefit beyond his immediate engagement. Just as an ordinary materialistic businessman thinks of nothing else when he is absorbed in his business, a pure devotee, when engaged in the service of the Lord, does not think of anything beyond that engagement.

If one is so absorbed in the rendering of service, he can be understood to be elevated to the highest position of bhakti. By such transcendental loving service alone can one surpass the influence of māyā and relish pure love of Godhead. As long as one desires material benefit or liberation, which are called the two witches of allurement, he cannot relish the taste of transcendental loving service to the Supreme Lord.

Nectar of Devotion

A person who is fully in Kṛṣṇa consciousness will never return to any sort of material platform. However alluring and attracting they may be, he always knows that no material welfare activities can compare to the spiritual activity of Kṛṣṇa consciousness.
Nectar of Devotion 1:

It has been seen that great Māyāvādī (impersonalist) sannyāsīs—very highly educated and almost realized souls—may sometimes take to political activities or to social welfare activities. The reason is that they actually do not derive any ultimate transcendental happiness in the impersonal understanding and therefore must come down to the material platform and take to such mundane affairs. There are many instances, especially in India, where these Māyāvādī sannyāsīs descend to the material platform again. But a person who is fully in Kṛṣṇa consciousness will never return to any sort of material platform. However alluring and attracting they may be, he always knows that no material welfare activities can compare to the spiritual activity of Kṛṣṇa consciousness.

Detachment does not mean artificially keeping oneself aloof and apart from the allurements of attachment. Even in the presence of such allurements, if one can remain unattracted by material attachments, he is called detached.
Nectar of Devotion 18:

Emperor Bharata provides a typical example of detachment. He had everything enjoyable in the material world, but he left it. This means that detachment does not mean artificially keeping oneself aloof and apart from the allurements of attachment. Even in the presence of such allurements, if one can remain unattracted by material attachments, he is called detached. In the beginning, of course, a neophyte devotee must try to keep himself apart from all kinds of alluring attachments, but the real position of a mature devotee is that even in the presence of all allurements, he is not at all attracted. This is the actual criterion of detachment.

Krsna, The Supreme Personality of Godhead

Lord Kṛṣṇa said, "It has been seen in several cases that as soon as there is allurement, such yogīs again come down to the material platform."
Krsna Book 51:

"My dear King," Lord Kṛṣṇa continued, "I offered to give you any kind of benediction just to test how much you have advanced in devotional service. Now I can see that you are on the platform of the pure devotees, for your mind is not disturbed by any greedy or lusty desires of this material world. The yogīs who try to elevate themselves by controlling the senses and who meditate upon Me by practicing the breathing exercise of prāṇāyāma are not so thoroughly freed from material desires. It has been seen in several cases that as soon as there is allurement, such yogīs again come down to the material platform."

Light of the Bhagavata

When traders become too greedy and materialistic they take to large-scale commerce and industry and allure the poor agriculturalist to unsanitary industrial towns with a false hope of earning more money.
Light of the Bhagavata 9, Purport:

Trade is meant only for transporting surplus produce to places where the produce is scanty. But when traders become too greedy and materialistic they take to large-scale commerce and industry and allure the poor agriculturalist to unsanitary industrial towns with a false hope of earning more money. The industrialist and the capitalist do not want the farmer to remain at home, satisfied with his agricultural produce. When the farmers are satisfied by a luxuriant growth of food grains, the capitalist becomes gloomy at heart. But the real fact is that humanity must depend on agriculture and subsist on agricultural produce.

A person fixed in spiritual knowledge will not be attracted by the allurement of material nature in the form of beautiful women and the sex pleasure enjoyed in their association.
Light of the Bhagavata 11, Purport:

A person fixed in spiritual knowledge will not be attracted by the allurement of material nature in the form of beautiful women and the sex pleasure enjoyed in their association. One, however, who is still immature in the cultivation of spiritual knowledge may be attracted at any moment by the illusion of temporary happiness, just as the ocean is agitated by the rushing rivers and blowing wind that occur during the rainy season. It is therefore very important to fix oneself at the lotus feet of a bona fide spiritual master who is a representative of God so that one will not be carried away by sex agitation.

Lectures

Bhagavad-gita As It Is Lectures

There are allurements for enticing one in this materialistic way of life, and similarly there are many allurements in the Vedic literatures.
Lecture on BG 2.40-45 -- Los Angeles, December 13, 1968:

In the Vedas there are many allurements for elevating oneself to higher standard of life. Just like in this life also the father says, "My dear boy, if you become highly educated, then you'll get a very nice job, you'll get good salary, and you'll have nice apartment, and nice wife, children." Just like these are allurements for enticing one in this materialistic way of life, similarly there are many allurements in the Vedic literatures. People are also, I mean to say, allured to execute such thing, that if you make such and such pious activities, then you get elevated to such and such higher planets and you get such and such high standard of life. These are explained there. But Kṛṣṇa says that don't be misled by these allurements.

The material, the illusory energy, she is trying to curb this conditioned soul as far as possible. Now, when the conditioned soul tries to get out of her clutches by spiritual advancement of knowledge, oh, she becomes more stringent. Yes. She wants to test, "How much this person is sincere?" So there will be so many allurement offered by the material energy.
Lecture on BG 6.40-43 -- New York, September 18, 1966:

"Suppose one has entered for spiritual cultivation of life. Some way or other, he is not successful to complete the course. Then what happens to him?" That was the question of Arjuna. This is very nice question, that "Suppose one enters for cultivation of spiritual life. Some way or other..." Sometimes we do not follow the rules and... Sometimes we are entrapped by some feminine attraction. These are impediments. So we may not be able to make complete progress. So Kṛṣṇa says, "My dear Arjuna," na hi kalyāṇa-kṛt kaścid durgatim: "Anyone who has attempted even one percent sincerely, culture of spiritual realization, he will never fall down. He will never fall down." That sincerity. Because we are weak, and the material energy is very strong, so to adopt spiritual life is more or less declare war against the material energy. The material, the illusory energy, she is trying to curb this conditioned soul as far as possible. Now, when the conditioned soul tries to get out of her clutches by spiritual advancement of knowledge, oh, she becomes more stringent. Yes. She wants to test, "How much this person is sincere?" So there will be so many allurement offered by the material energy.

Srimad-Bhagavatam Lectures

Your only qualification is, you are advancing in Kṛṣṇa consciousness because you have no other material desires. Nobody can allure you by material inducements.
Lecture on SB 1.2.5 -- Vrndavana, October 16, 1972:

Prabhupāda: So therefore this kṛṣṇa-sampraśnaḥ, if simply people become inquisitive, what is Kṛṣṇa, and you simply try to answer them—we have got so many books now—then the whole world will be peaceful. Yena ātmā suprasīdati. Everyone is hankering after, "Where is peace? Where is peace?" You know, you European and American boys. You have come to Kṛṣṇa consciousness because on account of your hankering, "Where is peace?" Is it not?

Devotee: Yes.

Prabhupāda: What is that? So you were, you were not after money; because money and woman, you have seen, enough. There is no scarcity of money and woman in Europe and America. You can earn any, as much as you like, and you can enjoy. But still, why they are coming out confused? They want something. That I have several times repeated, that your only qualification is, you are advancing in Kṛṣṇa consciousness because you are..., you have no other material desires. Anyābhilāṣitā-śūnyam (Brs. 1.1.11). Nobody can allure you by material inducements: "Oh, here is money. Please come. Here is woman. Please come." That you have seen. You want something... Paraṁ dṛṣṭvā nivartate (BG 9.59). So that's a very good qualification. Not only you who have come to me as my disciples—I am speaking of the whole Europeans and Americans.

Prahlāda Mahārāja said to Lord Nṛsiṁhadeva, "Please do not allure me by this material power. All this material power can be finished immediately, within a second, if You like."
Lecture on SB 1.2.13 -- Los Angeles, August 16, 1972:

One has to accept the proper person who can let him know what is God. And if he is determined, then it is not difficult. But when you see God, what is your next business? Suppose you see God, what you will do? The business is to ask God, "Kṛṣṇa, please engage me in Your service." That is wanted. When Nṛsiṁhadeva was seen by Prahlāda Mahārāja, He wanted to give him. Actually his father was dead, he was to be king, so Prahlāda Mahārāja was offered, "Anything you want. You have suffered for Me so much. Now you take what you want." Prahlāda Mahārāja said, "Sir, what shall I require from You? I have seen all these material opulences. My father was so strong that even the demigods would not dare to challenge him. He was so powerful, and all this power and strength You have finished in a second. So what is the use of these powers? Please do not allure me by this material power. All this material power can be finished immediately, within a second, if You like."

Kṛṣṇa is never allured, neither Kṛṣṇa is become a victim of anything material. Similarly, those who are advanced devotees, they are not allured. But the result is that one who comes to allure a devotee or one who comes to allure Kṛṣṇa, he or she becomes purified.
Lecture on SB 1.5.32 -- Vrndavana, August 13, 1974:

That is the resultant action. If one is polluted, if he comes in contact with Kṛṣṇa, or Kṛṣṇa's pure devotee, he or she will be purified. Kṛṣṇa is never allured, neither Kṛṣṇa is become a victim of anything material. Kṛṣṇa's position is different. That is stated in the Īśopaniṣad. Apāpa-viddham. Kṛṣṇa is never afflicted by any kind of contamination. He is pūrṇaḥ śuddho nitya-muktaḥ. Similarly, those who are advanced devotees, they are not allured. But the result is that one who comes to allure a devotee or one who comes to allure Kṛṣṇa, he or she becomes purified. He or she. Kamāt krodhād bhayāt. Some way or other, if one comes in contact with Kṛṣṇa, then he becomes purified.

A devotee is not allured by any of the opulences of this material world.
Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:

So ā-brahma-bhuvanāl lokāḥ punar āvartino 'rjuna: (BG 8.16) even if you are transferred to the Brahmaloka, you have to come down. Punaḥ. Martya-lokaṁ viśanti. Kṣīṇe puṇye martya-lokaṁ viśanti (BG 9.21). Just like in modern days, especially your American scientists, they are going to the moon planet. But when their stock of, that machine, is finished, immediately they come down. Similarly, you may go to the heavenly planet or to the Brahmaloka... There are very large span of life and opulence you can enjoy. But as soon as like your bank balance is finished, you have to come down. Ā-brahma-bhuvanāl lokāḥ punar āvartino 'rjuna (BG 8.16).

Therefore a devotee is not allured by any of the opulences of this material world. They are not interested. They are interested to transfer themselves in the spiritual world where, it is stated in the Bhagavad-gītā, yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). That sphere, that sky, where going, nobody comes back to this sky...

The allurement of material civilization is so strong and so bad that those who are by pious activities born in brāhmaṇa family, they are being dragged to the tamo-guṇa behavior like śūdras.
Lecture on SB 5.5.6 -- Vrndavana, October 28, 1976:

There are two kinds of strong avidyā, ignorance, unawareness. Sattva-guṇa, rajo-guṇa, tamo-guṇa. Rajo-guṇa and tamo-guṇa is covering. Tamo-guṇa is very densely covering, and rajo-guṇa little open, and sattva-guṇa means prakāśa, there is illumination, brahminical qualifications. When one is in the sattva-guṇa then he can understand that "I am not this body. I am different from this body." For them, those who are in the sattva-guṇa, for them it is easier. So therefore the process is Human civilization means not to drag somebody who is already in the sattva-guṇa or in the family of sattva-guṇa, to drag him down to the tamo-guṇa. The modern civilization is like that. The allurement of material civilization is so strong and so bad that those who are by pious activities born in brāhmaṇa family, they are being dragged to the tamo-guṇa behavior like śūdras. They are learning how to drink, how to eat meat, how to have illicit sex. These are the symptoms of tamo-guṇa, lowest type of tamo-guṇa. There are different degrees of guṇa. The degrees are so mixed up. Therefore three guṇas is manifested into 8,400,000 different forms of life, mixture. You can calculate. We have several times calculated. Three multiplied by three equals nine. Nine multiplied by nine, eighty-one. So therefore there are so many varieties. So human civilization should be so arranged that never mind, it is so mixed up, you have to gradually draw him again to the sattva-guṇa. That is human civilization.

Karma, jñāna, yoga, they are all material enjoyment. These things can mislead the people in general, but they are not very much attractive to the devotees.
Lecture on SB 7.9.55 -- Vrndavana, April 10, 1976:

Puṣṭa Kṛṣṇa: "Prahlāda Mahārāja was the best person in the family of demons. Demons always aspire for material happiness, yet even though Prahlāda was somewhat allured when the Supreme Personality of Godhead offered him benedictions for material happiness, because of his unalloyed Kṛṣṇa consciousness he did not want to take any material benefit for sense enjoyment."

Prabhupāda:

evaṁ pralobhyamāno 'pi
varair loka-pralobhanaiḥ
ekāntitvād bhagavati
naicchat tān asurottamaḥ
(SB 7.9.55)

So this is conclusion of Nārada Muni, that this boy, although born in asura family... Asura means those who are too much materially... Not too much, only materially interested, they are called asuras. Different types of material enjoyment. Karma, jñāna, yoga, they are all material enjoyment. Karma, karmīs, generally we see everywhere. They are working so very hard, making plans how to improve material enjoyment. So they are called karmīs. And jñānīs, their demand is also very great, to become one with the Supreme, to become God. These are material desires. And then yoga, to display, demonstrate magic: "I can prepare gold. I can travel in the sky. I can walk on the water. I can eat broken glasses." Yes. People will gather. "I can remain without any breathing underneath the ground." These things are demonstrated. So people like it, something wonderful. And he says, "I am Bhagavān," and the rascals accept. These things are loka-pralobhanaiḥ. Loka-pralo... These things can mislead the people in general, but they are not very much attractive to the devotees. Devotees are not attracted.

Sri Brahma-samhita Lectures

Vairāgyam means knowledge by which one becomes detached from this material allurement.
Lecture on Brahma-samhita, Lecture -- New York, July 28, 1971:

If you apply, if you engage yourself in devotional service to Vasudeva, then the result will be janayaty āśu. Āśu means very soon, without delay; janayaty, generated. Janayaty āśu vairāgyam. Vairāgyam means knowledge by which one becomes detached from this material allurement. That is called vairāgya. Simply by employing yourself in devotional service you get the highest knowledge. That is vairāgya.

Conversations and Morning Walks

1973 Conversations and Morning Walks

This advancement of material civilization means entrapping the entrapped. The living entity is already entrapped, and he is allured by further entrapment.
Morning Walk -- December 2, 1973, Los Angeles:

Prabhupāda: Yes. (Śrīla Prabhupāda gets into car) Kṛṣṇa consciousness is the only remedy. Harer nāma harer nāma harer nāma eva kevalam... (CC Adi 17.21). (break) And this advancement of material civilization means entrapping the entrapped. The living entity is already entrapped, and he is allured by farther entrapment. Jaḍa-vidyā jato māyāra vaibhava. Jaḍa-vidyā, material advancement of civilization, means expanding the influence of māyā. Why? Now anitya saṁsāra, cannot live here. You have to give up this place. But still, you are thinking to make it a permanent settlement. That is not possible. Everyone knows. He will not be allowed to stay. But still insisting, gorgeous arrangement, how we can be, how we can become immortal. The scientists bluffing, "Yes, you will become immortal. We are finding out the means." But he will die. That means he is ass. He is allured by these false words. Therefore he is ass. Jībake karaye gādhā.

1977 Conversations and Morning Walks

Prahlāda Mahārāja said that "I have seen my father, such a powerful man, finished. What benediction I shall ask, this material world? Don't allure me. Better engage me as the servant of Your servant."
Room Conversation -- July 17, 1977, Vrndavana:

Prabhupāda: Indira Gandhi, finished. President Nixon, finished. They do not see, these big, big stalwart men of the world. They can be finished in one second. Prahlāda Mahārāja said that "I have seen my father, such a powerful man, finished. What benediction I shall ask, this material world? Don't allure me. Better engage me as the servant of Your servant." Anything, any opulence. Now nobody utters the name of Indira Gandhi. Every... Every day the people or newspaper filled up with Indira Gandhi. That the Russian minister, Krushchev? Nobody knows where he is.

Correspondence

1969 Correspondence

A devotee either in this world or in the spiritual world, his connection with Krishna being fixed up, is equally happy anywhere. But so long we are in this material world there is constant allurement of Maya, and sometimes we fall victim.
Letter to Oliver -- Los Angeles 19 August, 1969:

Please accept my blessings. I thank you very much for your letter dated August 5th, 1969, and I am very much pleased with your nice handwriting and the purport of it. You have so quickly picked up the importance of the Hare Krishna Movement and are so much eager for propagating Krishna Consciousness. That means you are already recognized by Krishna. In your previous life you must have cultivated Krishna Consciousness. As we learn from Bhagavad-gita, it is said there that a person who does not reach to the final goal of Krishna Consciousness is again given the opportunity to fulfill the mission of achieving perfection. So my request to you is that you should try to complete the process of Krishna Consciousness in this very life, without waiting for another term of cultivation. Of course a devotee either in this world or in the spiritual world, his connection with Krishna being fixed up, is equally happy anywhere. But so long we are in this material world there is constant allurement of Maya, and sometimes we fall victim.

1971 Correspondence

There is no such thing as material pangs for such a pure devotee of the Lord, because the Lord protects His devotees from the demoniac material allurements provided the devotee sincerely keeps himself pure by the above mentioned process of regulated life in Krishna consciousness.
Letter to Stephen -- Bombay 4 January, 1971:

So please do not ever become discouraged. That is one of the defects of conditioned life. Simply execute your duties in Krsna's service, chant sincerely, and follow the regulative principles faithfully. If you carry out this simple order of life, all your uncertainties will come to nothing by the grace of the Lord and the whole matter will become clear. The Lord is very kind and He awards right understanding of His transcendental Supreme Personality to His faithful devotee. And there is no such thing as material pangs for such a pure devotee of the Lord, because the Lord protects His devotees from the demoniac material allurements provided the devotee sincerely keeps himself pure by the above mentioned process of regulated life in Krishna consciousness. Therefore there should be no fear for you. Just know the danger lurking at every step in the material world and continue to execute your devotional service with great enthusiasm and determination.

1976 Correspondence

India is the land of spiritual culture. But gradually, India is being influenced by the material allurement; its spiritual culture is being forgotten.
Letter to RamaKrishnaji -- Honolulu 14 May, 1976:

As you know I am trying my best to preach the teachings of the Bhagavad-gita all over the world, and I am experiencing some glimpse of success in this connection. Naturally, I'm inclined to preach the teachings of the Bhagavad-gita very fervently in India. India is the land of spiritual culture. But gradually, India, being influenced by the material allurement; Its spiritual culture is being forgotten.

Page Title:Material allurement
Compiler:Labangalatika
Created:27 of Sep, 2009
Totals by Section:BG=2, SB=14, CC=3, OB=6, Lec=9, Con=2, Let=3
No. of Quotes:39