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Magazines (Letters, 1970 - 1977)

Expressions researched:
"magazine" |"magazine's" |"magazines"

Notes from the compiler: Compiled only relating to Krsna conscious magazines

Correspondence

1970 Correspondence

Letter to Jadurani -- Los Angeles 14 January, 1970:

I do not follow what you mean by that they are starting to sell samosas. We should not sell any Prasadam, we shall distribute Prasadam and we can ask for contributions. That should be the method. But our magazines should be sold as many as possible and I am glad to learn that sometimes you are selling more than 200 copies.

Letter to Madhava Maharaja -- Los Angeles 21 January, 1970:

I am very much pleased to know that sometimes you enjoy the writing in my magazine, "Back to Godhead," and I am sure you are getting these regularly every month. Both your Calcutta and Vrndavana addresses are on the complimentary list. I understand also that Mr. and Mrs. B. K. Dirle, who came to your Calcutta Math to meet you, took interest in our magazines, and if you send me their address we shall be pleased to send them complimentary copies.

Letter to Brahmananda -- Los Angeles 24 January, 1970:

Regarding BTG, I have already sent you my remarks in my last letter to you and it appears that it is not to the standard of Japanese printing. The cutting of the magazine is not uniform and the paper is lighter. Anyway, this is the first attempt, so there is nothing to be disturbed. Let us improve more and more, but we must always remember the standard of printing and also we should keep this motto in view that to have our own press means to do nicer work than the outside printers.

Letter to Professor J. F. Staal -- Los Angeles 30 January, 1970:

In the last paragraph of your letter you have mentioned that you are not irritated at the chanting of Hare Krishna Mantra (like some people) but rather you like it. It has given me much satisfaction, and I am sending herewith a copy of our magazine, "Back to Godhead" issue number 28, in which you will find how the students liked this chanting of Hare Krishna Mantra although all of them were neophytes to this cult of chanting. Actually it is very pleasing to the heart and the best means of infusing spiritual consciousness or Krishna Consciousness into the hearts of people in general.

Letter to Hanuman Prasad Poddar -- Los Angeles 5 February, 1970:

In most of the centers our activities are in rented houses, only in Boston and Buffalo we have our own houses. In Boston we have got our own press, ISKCON Press, where our books and magazines are published partially.

Letter to Hanuman Prasad Poddar -- Los Angeles 5 February, 1970:

So our centers are managed financially by selling the books and magazines and by accepting some voluntary contributions from the public.

Letter to Jagannatham Prabhu -- Los Angeles 20 February, 1970:

So far our publication is concerned, I give you below the names of the books and magazines with their prices and weights for calculating postal charges.

Letter to Tamala Krsna -- Los Angeles 20 February, 1970:

All other points in your letter are completely agreed upon by me, and please execute the program accordingly. We must follow our own principles. We can go anywhere to perform the Sankirtana, but the process in which we execute the performances should be strictly followed; namely first of all we chant and dance, then we deliver a short lecture on our philosophy, try to advertise our books and magazines and sell them, then at last we again chant and dance and conclude the meeting by distributing Prasadum. Generally we must have at least one hour time if not more for functioning this program.

Letter to Syamasundara -- Los Angeles 21 February, 1970:

In that procession, you can distribute our literatures of various kinds—books and magazines also. I think that will be a great successful program.

Letter to Bali-mardana -- Los Angeles 22 February, 1970:

Upendra said that the Australian public does a great deal of reading and there is good chance for selling our magazines and books. Immediately after publication, in L.A. they are selling Isopanisad up to 40 copies per day. Perhaps because it is only paperback. Henceforth we shall issue many such books with pictures on the covers. Upendra has seen it, and if you like, send orders to Brahmananda immediately for dispatch from Boston.

Letter to Aranya Maharaja -- Los Angeles 27 February, 1970:

Sriman Jaya Govinda Das is now in Hamburg, Germany, in charge of our German publication department (Magazines and Books), and Sriman Acyutananda Brahmacari is still in India and is trying to develop a center at Sridhama Mayapur. At the end, I may inform you that the American boys and girls are wonderful, and they are cooperating with me with great sincerity and thus Krsna is blessing them with advanced Krsna Consciousness.

Letter to Syamasundara -- Los Angeles 8 March, 1970:

I think on account of this record, many people, at least from different parts of Europe, will come to see our Temple. Many tourists also may come there. So you do not take it as gloomy, but you should welcome them in our Temple. Regularly try to sell our books and magazines to them.

Letter to Japanese brothers and sisters -- Los Angeles 10 March, 1970:

We have got immense treasure-house of knowledge and philosophy. We have got our books BG, TLC, Bhagavatam, Isopanisad, etc. being published also with monthly magazines. But at the same time, we educate the mass of people by a simple process namely chanting the holy Name of Krishna. It is not at all difficult; even a child can take part in this holy chanting and derive the sublime benefit.

Letter to Patita Uddharana -- Los Angeles 19 March, 1970:

I beg to thank you for the six volumes of our BTG magazines which you have bound up and sent to me. You have done it very nicely, and I am keeping them installed in my bookshelf for convenient reference.

Letter to Patita Uddharana -- Los Angeles 19 March, 1970:

I do not think it is necessary to make any slip-cases as you have kindly offered. But in future, the magazines may be bound up by the full year and you may enclose in the binding also an index for the year's articles. Soon our BTG will also be printed in other languages, and it will be nice if you can also bind these in similar sets as the English BTGs.

Letter to Turya Shramy Maharaja -- Los Angeles 8 April, 1970:

I have published English translations and commentaries on the following books: Srimad-Bhagavatam, Bhagavad-gita, Sri Isopanisad, Nectar of Devotion, KRSNA, Teachings of Lord Caitanya, and Easy Journey to Other Planets. Our magazine "Back to Godhead" is published 100,000 per month. I have advised my assistant who is in charge of the magazine in New York to send sample copies to Srimati Hemanta Kumari Chowdhurani, as advised by you.

Letter to Turya Shramy Maharaja -- Los Angeles 8 April, 1970:

In the beginning we had to accept some advertisements in our magazine to meet the expenditure, but at present we do not accept any advertisements. The whole magazine is full with transcendental message, even on both sides of the cover page.

Letter to Acyutananda -- Los Angeles 11 April, 1970:

I have already advised Brahmananda to send you books and magazines by surface freight, and that will be easier to distribute our books and literatures locally.

Letter to Unknown -- Los Angeles 12 April, 1970:

For the further understanding of this religious process I would recommend you to read our three books namely Sri Isopanisad, Bhagavad-gita As It Is, and Easy Journey to Other Planets. When you have finished them, you can read Srimad-Bhagavatam and Teachings of Lord Caitanya. Besides these we have many other books and our "Back to Godhead" magazines, in which we are fully describing about this religion only. So you read them one after another, and whenever there is a question you may write to me and I shall be very glad to answer it as far as possible.

Letter to Gurudasa -- Los Angeles 16 April, 1970:

BTG is my life and soul. Please therefore try to distribute BTG as many as it is possible. I started this magazine in 1947 in my householder life. I was spending Rs. 300 to 400 at the time ($300 to 400 in your exchange), and I was distributing this magazine without any consideration how much I was getting in return.

Letter to Gurudasa -- Los Angeles 16 April, 1970:

Now, since I have come to your country, I have entrusted the matter to my beloved American boys and girls, and I wish to see that this magazine is published and distributed in the American way like "Readers Digest", "Life" etc., published in millions and distributed all over the world. Actually the position of BTG should be more important than any mundane magazine because it contains the quintessence of human necessities.

Letter to Damodara -- Los Angeles 4 May, 1970:

As each and every ISKCON Center is my life and soul for preaching this movement, I hope you are doing your best to conduct the regular routine duties of the Temple—chanting regularly the beads, observing the restrictive regulations, taking Sankirtana Party to the streets, and selling our magazines and books.

Letter to Citsukhananda -- Los Angeles 4 May, 1970:

As each and every ISKCON Center is my life and soul for preaching this movement, I hope you are doing your best to conduct the regular routine duties of the Temple—chanting regularly the beads, observing the restrictive regulations, taking Sankirtana Party to the streets, and selling our magazines and books.

Letter to Gurudasa -- Los Angeles 4 May, 1970:

As each and every ISKCON Center is my life and soul for preaching this movement, I hope you are doing your best to conduct the regular routine duties of the Temple—chanting regularly the beads, observing the restrictive regulations, taking Sankirtana Party to the streets, and selling our magazines and books.

Letter to Satsvarupa -- Los Angeles 4 May, 1970:

As each and every ISKCON Center is my life and soul for preaching this movement, I hope you are doing your best to conduct the regular routine duties of the Temple—chanting regularly the beads, observing the restrictive regulations, taking Sankirtana Party to the streets, and selling our magazines and books.

Letter to Sudama -- Los Angeles 4 May, 1970:

As each and every ISKCON Center is my life and soul for preaching this movement, I hope you are doing your best to conduct the regular routine duties of the Temple—chanting regularly the beads, observing the restrictive regulations, taking Sankirtana Party to the streets, and selling our magazines and books.

Letter to Vamanadeva -- Los Angeles 4 May, 1970:

As each and every ISKCON Center is my life and soul for preaching this movement, I hope you are doing your best to conduct the regular routine duties of the Temple—chanting regularly the beads, observing the restrictive regulations, taking Sankirtana Party to the streets, and selling our magazines and books.

Letter to Govinda Maharaja -- Los Angeles 24 May, 1970:

I am so glad to note that you remember the auspicious day sometimes in 1944 when I started my "Back to Godhead" magazine. I think in the first issue you wrote some article also, and you took the trouble of going several times to the Sarasvati Press for supervising the printing work. It is a great pleasure to remember those days of cooperation. You rightly remember that His Holiness Bhakti Saranga Goswami presided over the meeting in which our revered Kesav Maharaja also participated.

Letter to Govinda Maharaja -- Los Angeles 24 May, 1970:

But at that time on account of my selecting Goswami Maharaja to preside over the meeting, Sripada Tirtha Maharaja (then Kunjada) and Bon Maharaja also refused to accept my invitation. Anyway, by your blessings "Back to Godhead" although passed through many difficulties is doing well. First of all it was published in Calcutta, than in Allahabad, then at Delhi. In this way at last it has come to U.S.A. and my American disciples are taking care of this transcendental magazine. You will be glad to know that we are printing now 125,000 copies English edition, and 15,000 copies each of French and German editions. These are coming out every month, and very soon, maybe from the next month, we will issue a similar quantity in Japanese language.

Letter to Govinda Maharaja -- Los Angeles 24 May, 1970:

We have got now 30 centers, and in each center the devotees are going to the streets of London, Hamburg, New York, Los Angeles, San Francisco, Tokyo, etc, and they are selling "Back to Godhead" and other books very nicely. The magazines are sold in each center at the rate of 100 to 400 copies daily, and the price is $.50 per copy which is in Indian exchange Rs. 3.50.

Letter to Brahmananda -- Los Angeles 2 June, 1970:

So you have gone to Japan, make perfect arrangement for our printing work—BTG, Srimad-Bhagavatam, etc., and let me peacefully write books. I wanted the help of an editor. In the present Krsna book everything is done nice, but there are many mistakes, but on the whole the work is nice. So if our books are regularly printed and the magazines are regularly distributed, and occasionally you visit the centers, that will be very nice program.

Letter to Gurudasa -- Los Angeles 4 June, 1970:

I have not heard from Mukunda for a long time. Please keep me informed at least once in a fortnight about the good progress of your temple. KRSNA book will be ready by Rathayatra festival. When you take the procession on the street, always keep our books and magazines ready for distribution.

Letter to Yamuna -- Los Angeles 4 June, 1970:

I beg to acknowledge receipt of your letter dated 23rd April, 1970, with enclosed pictures of Lord Caitanya's Birthday procession as well as the Calcutta magazine section. I have immediately asked our magazine editors to publish the London pictures. This letter was mailed by ordinary surface mail, so it reached here just after one month. So in future send by aerogram or air mail.

Letter to Krsna dasa -- Los Angeles 4 June, 1970:

What is being done about French and German magazines?

Letter to Dr. R. N. Vyasa -- Los Angeles 7 June, 1970:

So if you send me some of the specimens of important portions of your writings for publication in our magazine "Back to Godhead," that is possible for the present.

Letter to Harivilasa -- Los Angeles 14 June, 1970:

When I was in India, I knew that the Russian people have translated many Vaisnava literatures into the Russian language. There is a book known as Ram Caritmanas written by one great devotee poet Tulsidas. So the communists are generally known as non-believers in God, but I don't think they are against any cultural literature like our Bhagavad-gita AS IT IS, Teachings of Lord Caitanya, Srimad-Bhagavatam, Krsna, etc. In future if you can introduce these literatures in Russian language either by publishing them in book shape or in influential magazine, that will be a great help to our missionary activities.

Letter to Brahmananda -- Los Angeles 19 June, 1970:

The first and foremost thing is regular printing of our magazines. If KRSNA book, 2nd volume, is composed and the pictures are ready, then our next printing will be KRSNA, second volume, minimum 5,000 copies, but if we get good response on the first volume, then it may be increased to 10,000 copies.

Letter to Dinesh -- Los Angeles 26 June, 1970:

So it is very good that your sales of literature are very good and improving more. But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold, then regularly on Sunday the sales may be totalled for issuing a check to the amount owed to the book fund and to BTG account. Then on each Monday the check may be sent to Los Angeles. So you do this regularly.

Letter to Gurudasa -- Los Angeles 29 June, 1970:

But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

Letter to Hamsaduta -- Los Angeles 29 June, 1970:

But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

Letter to Harer Nama -- Los Angeles 29 June, 1970:

But Gargamuni informs me that the payments for BTGs and books sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

Letter to Rupanuga -- Los Angeles 29 June, 1970:

But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

Letter to Sridama -- Los Angeles 29 June, 1970:

But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

Letter to Damodara -- Los Angeles 1 July, 1970:

But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep a daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

Letter to Citsukhananda -- Los Angeles 1 July, 1970:

But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep a daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

Letter to Jagadisa -- Los Angeles 1 July, 1970:

But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep a daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

Letter to Tulsi -- Los Angeles 1 July, 1970:

But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep a daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

Letter to Jananivasa -- Los Angeles 29 June, 1970:

But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

Letter to Nirmal Babu -- Los Angeles 9 July, 1970:

I am sending per separate air mail parcel one copy of your magazine, "Back to Godhead." Perhaps you remember that this was being published from Delhi when I was there and sometimes you were very kind to give some contribution to this paper. I hope you will be very much pleased to see the present status of the paper. We are publishing this paper in English 120,000 copies per month and lesser quantities in German, French, and Japanese.

Letter to Jayapataka -- Los Angeles 10 July, 1970:

We must have our own place. I hope you have replied this point in my previous letter. As soon as you settle up in your own place, we shall send many magazines and books for distribution.

Letter to Nevatiaji -- Los Angeles 16 July, 1970:

The source of income is generous contribution by the public and a little profit out of selling our magazines and books.

Letter to Nevatiaji -- Los Angeles 16 July, 1970:

Our press owned and operated by the Society is housed in our Boston temple buildings. Presently we are printing books regularly and our monthly magazine BTG is being printed in English, French, German and Japanese editions with Spanish, Hindi, Bengali, Dutch and Danish forthcoming.

Letter to Uddhava -- Los Angeles 16 July, 1970:

Sometimes I am asked for my glossy photo by some friends, but I have none here. Therefore I shall be glad if you kindly send the following glossy by return mail. (These photos will also be used for printing in various Indian papers and magazines as they are requesting. So they must be of good propaganda quality.)

Letter to Navayogendra -- Los Angeles 26 July, 1970:

I have received no Panjika from your side, neither I have any information from New York. So it is too late now, you need not send any more copies. Regarding magazines, please inquire from Acyutananda.

Letter to Hamsaduta -- Tokyo 16 August, 1970:

Now I am staying in our Japan center looking after the publication of books, dealing with Dai Nippon Printing Co., and I have already placed order with them for different books and magazines to the extent of $52,000. Most of these books will be carried to India for making propaganda there on or before the World Sankirtana Party reaches there.

Letter to Srimad Vamana Maharaja, Trivikrama Maharaja -- Tokyo 17 August, 1970:

I am now staying in Japan at the above address in connection with printing work of some of my important books and magazines.

Letter to Upendra -- Tokyo 18 August, 1970:

Yes, for the present I am in Tokyo and arranging to reprint some of our books and magazines to the extent of 70,000 copies and I am also awaiting the manuscript of KRSNA, Volume II, as well as Hindi magazine. So altogether there will be about 100,000 copies of different books and literatures which will all be carried to India for distribution.

Letter to Hamsaduta -- Calcutta 2 September, 1970:

As you can see from other important magazines like "Life" and "Time" they are distributed in foreign countries is the same name without being translated into the local language. If you think that such change will be more convenient, I have no objection—such change means, instead of "Back to Godhead", "Zuruck zur Gottheit."

Letter to Yamuna -- Calcutta 16 September, 1970:

Yesterday morning Tamala along with other two devotees went to the downtown quarters and they immediately gathered about five hundred men and collected 25 rupees also without any magazine or literature. Books and magazines worth about $60,000 are coming from Tokyo very shortly, then we will have vigorous preaching work in Calcutta. We are already in a very nice house, five stories, and we are getting another still better house in North Calcutta.

Letter to Rupanuga -- Calcutta 25 September, 1970:

I have just received one letter from Brahmananda Maharaja and one from Gargamuni Maharaja sent from Florida. I have replied them in care of you and you can forward their letters to their respective addresses. Books and magazines which they may require may not be restricted. I hope you understand the spirit of my letters addressed to them and try to bring them back to the service of Krsna.

Letter to Nayanabhirama -- Calcutta 26 September, 1970:

Please increase your program of distribution to the public as well as trying to place our books and magazines in the libraries. This is very successful in libraries in other centers.

Letter to Tamala Krsna, Syamasundara -- Amritsar 25 October, 1970:

So far I've not received the copies of the magazines sent by Dai Nippon from Japan. I'm very glad that you are organizing the temple worship at Chembur. It will be a great opportunity to show your capacity how to worship the deity in the temple. I hope this will meet you in good health.

Letter to Dr. Chakravarti -- Bombay 3 November, 1970:

We are trying to present Krishna Consciousness all over the world in a very scientific and philosophical way, and as such your help in this connection will be of great value. I do not know whether it will be possible for you to join us whole-heartedly, but if you can so do, it will be of great value and we can immediately start a Bengali edition of BACK TO GODHEAD magazine under your good editorship.

Letter to Sivananda -- Bombay 12 November, 1970:

It is a good sign that the Berlin people are receiving our Sankirtana so well that with only one other devotee you have distributed 100 magazines in an afternoon. Yes, on Sankirtana we want everyone we meet to go away with a magazine and having heard and chanted Hare Krishna Mantra.

Letter to Rupanuga -- Bombay 13 November, 1970:

An Ordinary Member should pay only $5.00, which covers a one year susbscription to our magazine. Another thing is that we welcome life members to participate fully in our Temple programs anywhere they may travel and they may stay in the Temple where they are visiting.

Letter to Murari -- 74, Marine Drive, Bombay 20 Nov. 17, 1970:

Now that you are in London please try to eliminate this L4000 debt, the balance of which is unpaid Back to Godhead bills. The magazines and books are in great shortage of funds simply because the temples spend their income from literatures for temple maintenance and neglect the primary work of this Society, which is to print and distribute an increasing number of books. So please try to assist me in this way, by eliminating this debt.

Letter to Murari -- 74, Marine Drive, Bombay 20 Nov. 17, 1970:

So far your machinery to print cards, leaflets, and other color pictures. This is very nice if it is not too costly. Better to repay our debts than spend for costly machinery at this point. Also, we shall have only one magazine in our Society so I think that there is no need to print your monthly magazine in London.

Letter to Puri Maharaj -- Bombay 19 November, 1970:

I hope you are getting my magazines regularly. But recently the publication has been delayed due to my travelling now all over the world and some of my important assistants, members of the Governing Body Commission, accompanying me. Certainly you will get my magazines regularly as I was sending as well as my books which are coming very shortly. Some of them have already reached Calcutta port and we have to undergo some formalities regarding this import of books.

Letter to Jagadisa -- Bombay 28 November, 1970:

So these books will supply clear idea of God, not only that but anyone who will read this KRSNA book in two parts, Nectar of Devotion, and if possible Teachings of Lord Caitanya, I'm sure he cannot go away from becoming a devotee of Krishna. So try to push our books, especially Bhagavad-gita As It Is, TLC, KRSNA, NOD, backed by a regular supply of our magazines and regular performance of sankirtana. Then I'm sure Krishna Consciousness Movement will go forward without any hindrance. You have a strong governing body, all determined to push forward this movement and I'm sure of success in the future.

1971 Correspondence

Letter to Satsvarupa -- Allahabad 11 January, 1971:

I hear from all our centers that they have instituted regular classes for writing articles and still you say they do not contribute sufficiently to Back to Godhead. How is that? I want all our students to write articles for our transcendental magazine. That is practical. Karandhara has also written that my long desired scheme of a Krsna Conscious daily newspaper is being implemented. Please do this work very nicely. It will be a very great step in the history of ISKCON movement.

Letter to Gopala Krsna -- Allahabad 21 January, 1971:

Overall the magazine was very nicely produced and I am pleased. Some improvements in the format of the magazine can be made though. For our English edition I have instructed Satsvarupa that there should only be one article by myself no more than four pages in length and that the remainder of the magazine should be made up of articles by our students. Also, so far as the order of presentation, first my Guru Maharaja or senior acaryas, then myself, then our sannyasis, and then other students. In this way you can present our French BTG and that will be very nice.

Letter to Satsvarupa -- Allahabad 21 January, 1971:

I beg to thank you very much for the magazine interview. You have so rightly said, "It's a hellish life without Krsna." These words of yours have pleased me so much. Actually it is a fact and one who has become so disgusted with material life is actually advanced in Krsna Consciousness. This is first class propaganda and it will be a hammer-blow to the proponents of materialism and atheism. I am so glad that you are feeling and speaking like this and I thank you very much. The article appears to be in a nice magazine, so if you can get further articles and interviews published in the magazines, that will be a great boon to our Movement.

Letter to Jagadisa -- Allahabad 30 January, 1971:

The quality of the magazine has greatly improved. From Hamilton I've received one letter from Dharmaraj.

Letter to Mr. Yukio Ogata -- Bombay 16 March, 1971:

So please continue to print Back To Godhead magazine without hesitation. Your money is always safe.

Letter to Mulchand Deomal -- Bombay 14 April, 1971:

The back issues of Back to Godhead magazine are not available here but I shall try to get them from USA and shall send you them in due course.

Letter to Ksirodakasayi -- Bombay 21 April, 1971:

I am so glad you have already got order for importing papers from Japan and America. That is a great success. Now find suitable place to print our magazine, both English and Hindi.

Letter to Bhagavan -- Bombay 21 April, 1971:

Another thing is that I wanted some cost quotation from U.S.A. for first class paper like that used in TLC, KRSNA, NOD, and BTG. We have gotten an import license from the government. So if from U.S.A. papers are supplied, we can get our books and magazines printed in India, perhaps at a cheaper rate.

Letter to Shekhar Prasad Shrestha -- Bombay 24 April, 1971:

I am so glad that you are appreciating our Back To Godhead magazine. The article mentioned by you, "The Vedanta: Its Morphology and Ontology" is a very difficult article for a new man who is just trying to grasp this Krishna Consciousness philosophy. But continue studying our literatures and Krishna will give you intelligence to understand more and more. And you are chanting Hare Krishna Mantra regularly. Very good. Please chant 16 rounds of japa mala daily and try to observe the regulative principles of no meat-eating, no intoxication, no gambling and no illicit sex life. These four are the pillars of sinful life, especially in this age of Kali Yuga. Whenever you have any inquiries, please write to me.

Letter to Karandhara -- Bombay 30 April, 1971:

Henceforward the books and magazines should be distributed properly and money collected and spent for again reprinting the books. If Iskcon Press can print our books nicely, we have no business with going to Dai Nippon. I think because they have moved to a better place, the press work will go on nicely.

Letter to Nayanabhirama -- Bombay 30 April, 1971:

Your newspaper and magazine clippings are very nice. They arrived on a day when our life members were meeting and they were appreciated by all. Your ideas for new dramas sound nice, so you can put them into action. And Princeton sounds like an ideal place for our temple, so why not open it immediately?

Letter to Karandhara -- Calcutta 17 May, 1971:

The magazine should be published regularly, but if distribution is less, then the number of printing should decrease. Still if even distribution is smaller, we should follow the policy of 25 cents per copy

Letter to Satsvarupa -- Calcutta 26 May, 1971:

But just recipes, no pictures; Yes, parts of my letters may be reprinted as a second article by me; no drawings should appear in the magazine; Yes, a question and answer article is very nice, and letters from interested persons may also be published. On other matters you can use your own discretion.

Letter to Danavir -- Bombay 7 June, 1971:

I am glad to note how you are working for securing ads for the special Rathayatra magazine.

Letter to Satsvarupa -- Moscow 21 June, 1971:

Yes, my order still stands. Please organize BTG distribution and do it nicely. Sankirtana Party and distribution of our magazines and books is our real program. Other things are secondary. So during the summer time you should utilize this program of Sankirtana and book distribution vigorously. Attention diverted to incense business is not a very good sign. We should give all our energy for distributing BTG.

Letter to Bhagavan -- Los Angeles 7 July, 1971:

As other things are available, you can increase your menu. And any party who pays more than $5.00 can be presented with a small book like Easy Journey, or Krishna, the Reservoir of Pleasure, and a copy of our magazine. And if possible, continually tapes should be played of kirtanas and songs and record albums also.

Letter to Sri Govinda -- Los Angeles 13 July, 1971:

So far as ordering prints of Krishna from Jayapataka, all the GBC members here agree that it is not such a good proposal. It is much better, first of all, that these prints be gotten from us just as soon as they are printed up. Also it is much more important that you utilize your valuable time and energy to distribute our magazines and books. That is real propaganda work. And the householders can earn their livelihood by distributing our books also. That is one of the points of our new book distribution program and you can get more details from Karandhara or Rupanuga.

Letter to Gurudasa -- Brooklyn 28 July, 1971:

Whatever prestige we have got is due to our magazines and books. So in this connection, no attention is being drawn and, as Tamala is in charge of Indian affairs, I wish to draw his serious attention in this matter. What arrangements are there for printing our magazine in different Indian languages? Some Bengali man, Mr. Chaterjee's son-in-law, wanted to translate. What happened to that?

Letter to Gurudasa -- Brooklyn 28 July, 1971:

So far I know, the Delhi dharmasala room can be had for our permanent office, and at least for printing our books and magazines in Hindi. So we should maintain the Delhi center.

Letter to Sri Govinda -- London 5 August, 1971:

This incense business is all right as a supplement, but we should give all our energy to distribute these literatures and magazines. Then we maintain ourselves and at the same time push on this Krishna Consciousness philosophy.

Letter to Gurudasa -- London 11 August, 1971:

So my request to you now is that yourself and Tamala Krishna go to Delhi to organize a center there and make arrangements for printing our books and magazine in Hindi and recruit life members there also.

Letter to Hamsaduta -- London 17 August, 1971:

We should live on the paltry income, whatever we receive, by selling our magazines, but in dire necessity when there is no other way we may accept some service temporarily. But on principle we should go on Sankirtana, not work, and whatever Krishna gives us we should accept on that principle. You are a senior member of the society. You should have known all these things. Anyway, send them back on Sankirtana. All Amsterdam devotees should be engaged in Sankirtana, not in a cigarette factory.

Letter to Locana -- London 17 August, 1971:

You have to engage your time in that way where you could better be selling magazines and books. That is better utility of your valuable time.

Letter to Hamsaduta -- London 24 August, 1971:

I have received the German magazine and it appears very nice. Of course I could not read a single letter, but that doesn't matter. It was looking very nice.

Letter to Amogha, Hanuman -- London 25 August, 1971:

And introduce these classes wherever possible. The response is so good. I am also glad to note that you have received $1000.00 for magazines.

Letter to Giriraja -- Nairobi 28 September, 1971:

On the whole I am soon returning to Calcutta because you are going to hold a function from the 21st October. Probably I shall leave this place by the end of the second week of October and stay for a few days in Bombay and then I shall go to Calcutta in due time when your function will be held. So when I go to Calcutta I shall meet with Chenchal and Ganguly and see how things can be done for the Bengali magazine.

Letter to Lalita Kumar -- Delhi 15 November, 1971:

I have recently informed the GBC to allow each temple to keep 25% of the money they collect from direct book and magazine sales for temple maintenance, 75% to be sent to Book Fund.

Letter to Brhaspati -- Delhi 17 November, 1971:

Your program should help your distribution and popularizing of our books and magazines. This is our primary activity, to sell as many books as possible.

Letter to Satsvarupa -- Delhi 21 November, 1971:

I am glad that you are writing essays, and that all of our students are contributing their work. I think that if we simply improve the contents of our BTG magazine that so many changes are not required. I have written to Karandhara on this point, so you may write him for my opinion. What is the use of instituting many changes?

Letter to Krsna dasa -- Vrindaban 30 November, 1971:

I am especially pleased that you want to organize a travelling SKP in Europe. We are doing the same thing here in India with very good results. And from all over the Society I get reports that such parties are having good success. So try to organize it very nicely in Europe also, especially to distribute our books and magazines, as many as possible.

Letter to Damodara -- Delhi 3 December, 1971:

I'm especially pleased to hear that your distribution of our books and magazines has increased. Go on in this way, increasing more and more. Each time someone reads some solid information about Krishna his life becomes changed in some way. These literatures are the solid ground upon which our preaching stands, so I want that they should be available to everyone, as many as possible. So please try for this.

Letter to Jayapataka -- Delhi 3 December, 1971:

I am sending Biharilal Prabhu to Calcutta for the purpose of collecting four first-class koles, ten karatalas and a few thousand magazines for taking with him for our Madras program. We distributed 12,000 magazines here in Delhi, so I think 12,000 magazines should be sent to Madras. For payment for the other things Tamala Krishna will pay. You may please assist our Madras party by arranging these items for Biharilal to bring.

Letter to Vamanadeva, Indira -- Delhi 8 December, 1971:

From our side there is never any objection if it is inconvenient for temple living, but if you are in charge of organizing your new center, I think you should live in the company of the other devotees there, to train them and work with them for distributing our books and magazines and pushing on this Krishna Consciousness Movement full-time. But if there is some difficulty to do this or some problem with getting money, then you should consult further with your GBC man to make adjustment.

Letter to Jagadisa -- Bombay 17 December, 1971:

I am encouraged to see your report of books sold, because it proves that you consider it your responsibility to see that more and more people are reading our literature. Actually, this is the solid basis for our preaching work—no other movement has got such profuse authority for preaching, and if someone reads our Krishna philosophy he becomes convinced. So try to increase the effect of preaching by distributing many books and magazines, and this is the basis of your all success.

Letter to Nityananda -- Bombay 17 December, 1971:

I am very pleased to hear that you are increasing in your distribution of our books and magazines. This is a good sign that your preaching work is also strong. The more you increase your strength in preaching, the more you will go on selling books. I want especially that my books be distributed widely. So it is also very encouraging to learn that you are preaching in the schools. If you do this nicely, then you will have no end to your success, because these students can understand our Krishna philosophy and become convinced by it, more easily than others. So if they join you, then our Movement will grow like anything.

Letter to Satsvarupa -- Bombay 17 December, 1971:

Actually, people are seeking after transcendental reading matter more and more, so if we stick to our standard, as I have given you, then there is no doubt they will come to read our magazines in great numbers.

Letter to Sri Galim -- Bombay 17 December, 1971:

One thing, you say that literature distribution is low; actually, the test of the strength of our preaching work is that we sell many books and magazines. So what is the difficulty? Simply preach very sincerely to anyone and everyone, and go on in this way preaching more and more, and the demand for our books will increase.

Letter to Amogha -- Bombay 25 December, 1971:

I want that our books and magazines be profusely distributed all over the world, and I am very pleased to hear that you have sold so many in Singapore, Kuala Lumpur and other places in Asia.

Letter to Cyavana -- Bombay 26 December, 1971:

That is the proof of your preaching work, that it becomes touchstone and turns iron to gold. So go on very vigorously in this way, travelling, preaching, selling our books and magazines, distributing prasadam, like that.

Letter to Cyavana -- Bombay 26 December, 1971:

Distribution of books and magazines is our most important activity.

Letter to Rsabhadeva -- Bombay 28 December, 1971:

I am also encouraged to hear that you are distributing many of our books and magazines. Continue to increase this activity, as I consider it the most important preaching work.

Letter to Yogesvara -- Bombay 28 December, 1971:

I am very pleased to see that the foreign literature is being produced nicely under your enthusiastic supervision. Just try to increase more and more our output of such books and magazines in many languages—otherwise how will preaching go on in these places?

Letter to Yogesvara -- Bombay 28 December, 1971:

That way your enthusiasm and talents will have big effect by being concentrated. Therefore, kindly concentrate for producing books and magazines in European languages, as many as possible, and make this your life work. These books are the best advertising, they are better than advertising. If we simply present Krishna Consciousness in a serious and attractive way, without need to resort to fashionable slogans or tricks, that is sufficient. Our unique asset is our purity. No one any where can match it.

Letter to Ksirodakasayi -- Bombay 30 December, 1971:

The duty of publishing our Back to Godhead in Hindi is a most important service to all of your countrymen and if you can promote and increase the sales of the magazine that will insure the prestige of our movement. Practically, the success of our Movement is due to my books and BTG being distributed throughout the world. So I hope you will see that the magazine comes out regularly and that my books can also be published in Hindi.

Letter to Bali-mardana -- Bombay 31 December, 1971:

We purchased the press in the first place with the purpose of printing our books and magazine. But this has never really been done successfully. So I like very much your proposal to manage ISKCON PRESS. Do it all expertly and if you can get the books and magazines printed cheaper and earlier than Dai Nippon then we can have all our books printed by you. So you can stay permanently in New York for taking charge of the Press' management.

1972 Correspondence

Letter to Ksirodakasayi -- Bombay 3 January, 1972:

From Book sales at least 50% of the face value of the book has to go to the book fund. And from the sales of the BTG at least one rupee per magazine should be paid to the book fund. So whatever remains after this can be utilized by you to do the publishing.

Letter to Ksirodakasayi -- Bombay 3 January, 1972:

So with full faith in Krishna and Spiritual Master, push on this work with full force. We have got a great mission to fulfill, and these books and magazines are the torchbearers of Truth which can save the world. If you can find a suitable place, then I have no objection to Rohininandan coming to assist you.

Letter to Kulasekhara -- Bombay 10 January, 1972:

I am glad to hear that you are distributing nicely books and magazines. The more we sell books, the more we advance in KC, and the more we help others to have solid information how they may take advantage of their human form of life and achieve the supreme perfection. So I want that you should now increase very greatly this selling of books and literatures. I have heard that in San Francisco they are selling daily not less than 75 Krsna Books. So I am very much encouraged to hear this. Now take this spirit of transcendental rivalry and consult with Dayananda and the others there in England to be the first-rate book-sellers.

Letter to Sucandra -- Bombay 11 January, 1972:

Now I want that our books and magazines in German language be printed profusely and distributed all over Germany, so if you cooperate with Hamsaduta and Krishna das to do this very nicely, I think that will be your great credit. If these books are introduced among the student class they will have powerful effect. So become yourself very convinced of our Krishna philosophy and introduce it into the schools and colleges, as I think the German people are very much fond of philosophy.

Letter to Ksirodakasayi -- Jaipur 19 January, 1972:

Now just continue in this way to produce Hindi magazine regularly, and Krishna will give you all facility to print more and more literatures gradually and increase in every respect.

Letter to Ksirodakasayi -- Jaipur 19 January, 1972:

Regarding distribution of magazines, you write each center and ask them how many copies they want. All collections from books and magazine sales should be sent to the Bombay Book Fund Account No. ISKCON Book Fund,* and if temples can pay for magazines in advance that is better, but they may also pay after receiving the magazines, within 30 days. All necessary expenditures will be paid by check from the Book Fund. For petty expenses, not exceeding Rs. 200/- may be kept with you always and everything should be accounted for with vouchers. No such items should be mentioned as "miscellaneous." Anyone who takes money personally for miscellaneous expenditures must sign a voucher—this is accounting. The plain business is that the press is to be submitted the manuscript, they will print and deliver, and then for distributing our office will take necessary action. The magazines should be sent according to the order of the different centers and they should be responsible for the payment of the bill, and when bills are collected, money should be directly deposited in Book Fund Account.

Letter to Hamsaduta -- Jaipur 20 January, 1972:

If this can all be managed and still the regular temple practices go on nicely, that is best. In every case, as with the question regarding whether prospectus or magazine is better, do the best needful.

Letter to Chaturbhus -- Bombay 21 January, 1972:

Hoping this will meet you in good health and happy mood. Your father is serving nicely in Delhi by printing our books and magazines in Hindi language, and I am very much pleased with him also.

Letter to Madhucara -- Bombay 4 February, 1972:

Simply demonstrate chanting and dancing, and induce them to participate, then give them nice philosophy talk, with questions and answers, distribute prasadam profusely, ask them to buy our books and magazines and study them closely—that's all. Try for this program, and that will help me very much. Thank you, for helping me in this way.

Letter to Jagadisa -- Bombay 5 February, 1972:

I beg to acknowledge receipt of your report of January 28, 1972, and I am very pleased to hear that you are putting your full energy into distributing books and magazines very widely all over Canada.

Letter to Govinda -- Madras 12 February, 1972:

I am especially appreciating the writings of Siddhasvarupa in the "New Navadvipa News" and "Open Letter" pamphlets, like "Die Hippy, Die!" and these articles should be published in our "Back to Godhead" magazine and distributed very widely.

Letter to Ksirodakasayi -- Calcutta 18 February, 1972:

Also, I understand that you were requested to send the magazines immediately upon returning to Delhi from Jaipur, which ended on the 23rd. Why you delayed so long? Now we have no Hindi magazines to distribute, either in Madras or Visakhapatnam, so I think things are not being managed very well, because, even there may be now 2000 magazines in Bombay, also there is no one there now to distribute them, nor will anyone be there until March, so you must take all these things into account, because unless the magazines are distributed nicely, what is the use of printing them? Also, I note that only Rs. 850/- was collected from Jaipur, but I was told by you and by others that more than 1000 magazines were sold. Kindly clear up this matter. And why no magazines (by 10th February) have been sent to Calcutta.

Letter to Ksirodakasayi -- Calcutta 18 February, 1972:

For this first issue, because it cost you a rupee to produce, and because the temples are selling at one rupee, therefore you can only charge them one rupee and we shall take no profit this time. From now on, if you are printing 10,000 copies at 80 paise each, then you may bill 85 paise and they can sell at one rupee. Each center should send their magazine money directly to my BKF Account in Bombay Central Bank of India. I shall advise each center that as soon as they get the magazines they should advance the money via inter-bank mail transfer to my BKF Account

Letter to Sudama -- Calcutta 19 February, 1972:

That is very important step forward for our preaching work there, because without books and magazines, what authority or what basis have we got for preaching?

Letter to Bhakta dasa -- Calcutta 21 February, 1972:

Because you are making so many new devotees and distributing so many books and magazines, therefore I can understand that your routine work is being kept to the highest standard and that preaching work is going on well. This I can very much appreciate. Now never let it slacken or neglect our regular program, and always you will be successful in spreading this sublime movement of Lord Caitanya's, and very soon you will yourself approach the supreme perfection of life.

Letter to Krsna dasa -- Calcutta 24 February, 1972:

Without such books and magazines, our preaching work has no authorized basis, so there must be always books. Now you develop there very nicely, it is Krishna's grace you are there, so just as you practically developed first the Hamburg center, so you will be getting the extra credit for starting Sweden branch.

Letter to Ksirodakasayi -- Calcutta 4 March, 1972:

Regarding printing of Hindi BTG, we shall see when we meet there. But I think there is no need to print further for the time being until we develop program for our distribution. Now we have got thousands of unsold magazines, so what is the point of printing more? I think because Brahmananda is now here in India to manage things you may consult with him how to do everything in the best manner possible.

Letter to Jayadvaita -- Calcutta 5 March, 1972:

One thing, I do not regularly receive copies of books and magazines which are new, so if you will kindly send me whenever they come out sample copies of all our literatures, I shall be very thankful.

Letter to Billy Reyburne -- Vrindaban 12 March, 1972:

If you are writing poems and songs, that's alright, you can do it also, but if you can write articles for our Back to Godhead magazine, that is better, that is solid preaching work. No one should write songs of Krishna unless he is self-realized soul, that will spoil the value of the whole thing.

Letter to Bali-mardana -- Auckland 15 April, 1972:

So I shall be very much satisfied if you stay there at ISKCON Press and go on increasing the beauty and importance of our Back to Godhead magazine, and be happy.

Letter to All Temple Presidents -- Tokyo 22 April, 1972:

The Book Trust shall see to the printing and distribution to Centers of books and magazines and it will be the serious responsibility of each Temple President to see that the billed amounts for these are paid to the BTG and Book Funds regularly. The billings and collections shall come from and to Los Angeles where Karandhara dasa will collect and keep accounts. We request that everyone will take these formulas to heart and execute them very conscientiously. In this way we shall certainly be successful in pushing on this movement.

Letter to Giriraja -- Tokyo 23 April, 1972:

Mahamsa can help you in this way. Regarding money from USA you can correspond with Karandhara. I cannot understand why our magazines were lying at the docks for three months. Is it that nobody took the time to clear them or what?

Letter to Hamsaduta -- Tokyo 24 April, 1972:

So far financing, let them do in their own way, and you can simply advise them. Don't bother too much about financial matters, but your first concern should be book and magazine distribution. We have to increase our preaching propensity. That is our main business. Your reports of book distribution are very, very encouraging. The more you distribute our books and magazines, that is solid work.

Letter to Citsukhananda -- Tokyo 3 May, 1972:

The prospect there is very nice. I have read your progress report. As many Spanish-speaking devotees can go there as possible and help you, and you can expand into South America from there. The Mexican public is very sympathetic, so produce voluminously Spanish language literature. You can correspond with Karandhara in this respect of producing many, many Spanish books and magazines.

Letter to Yadubara -- Los Angeles 21 May, 1972:

This literature will keep them alive, plus kirtana. So far the Gujarati translating work done by Srimati Sharda M. Vyasa, for the time being, let us produce magazines in English and Hindi languages and perhaps at some later time we may be able to print in local languages our BTG also. But for that there must be many, many subscribers.

Letter to Niranjana -- Los Angeles 26 May, 1972:

The committee. must be also organized for distributing the books and magazines, otherwise what is the use of publishing?

Letter to Gargamuni -- Los Angeles 28 May, 1972:

Bhagavan dasa in Detroit is trying for some cars __. Also , Hamsaduta has got some very nice buses in Germany __ has written to me that he can purchase one for sending to __ there is need. but I do not think it is possible to drive __ India by crossing over Pakistan, because the border has been __ Anyway, in the near future we shall be dispatching some vehicle __ India, but meanwhile you should concentrate on this plan of distributing books and magazines very extensively in Bombay area.

Letter to Giriraja -- Los Angeles 28 May, 1972:

On Ash lane near Meadows Street, Fort area, there is a wholesale dealer of books and magazines. They can be interested in distributing our literatures, especially magazines. And you can approach A. H. Wheeler in Allahabad for also distributing our books widely throughout his railway station book stalls all over India.

Letter to Sriman Ram Prashad Dasa -- Los Angeles June 14, 1972:

Our members receive all our books printed to date - Bhagavad-gita (in 1000 page edition), Caitanya-caritamrta, Bhakti-rasamrta-sindhu, Sri Isopanisad, Srimad-Bhagavatam (to be completed in 60 volumes), and other books totalling about 20. They also receive any book which will be printed in the future, as well as a lifetime subscription to Back to Godhead magazine. Any of our life members and their immediate families are permitted to stay in any of our 100 temples anywhere in the world, free of charge, for as long as they like.

Letter to Yadubara -- Los Angeles 20 June, 1972:

You say that the Clairidge Press owned by Susheel Somani has offered to print our Gujarati magazine free of charge, and then you say that the cost will be not more than Rupees 3,000/-. How it is costing so much when the work is being done without any charge?

Letter to Sri Jogeswar Chowdhury -- Paris 22 July, 1972:

I have seen your letter addressed to the Secretary of our London branch, and I am very much pleased to note that you have somehow or other seen one copy of our "Back to Godhead" magazine and that you wish a copy of our Teachings of Lord Caitanya.

Letter to Sudama -- Amsterdam 29 July, 1972:

I am very glad to hear from you after such long time that things are going on nicely in Tokyo, that you are registering the Society there, getting a new place in central location, and selling many books and magazines. I have seen the Japanese "Easy Journey" and it is very nice. Yes, the Life Membership program should be started up as soon as possible, and you can enroll so many of the Indians living in Japan for giving financial and other assistance.

Letter to Brahmananda -- New Vrindaban 2 September, 1972:

I am very glad to hear that your programmes in Tanzania and other places are coming out very successful and everyone is becoming satisfied by your presesnce in their towns and villages. That is a very good plan for making twice on the magazine and books by selling once to the Hindus and again to the Africans. You and your brother Gargamuni Maharaja are always good brain for making some money, but I think that he is little better than you for making money, but I like your plan very much. Yes, now go on in this way making tour all over Africa, following the same plan you have chalked out of making Life Members, selling books and magazines, holding kirtana, distributing prasadam, dancing, like that. One thing is, I have recently got one letter from Mr. Shah wherein he mentions there are many temples beng offered to us in Uganda by the Indians who must leave there. So I understand you are going there soon, so why not take them if they are offering freely? We shall have to send you many Americans for managing them.

Letter to Pusta Krsna -- Los Angeles 25 September, 1972:

One thing is, now we have got many many books in England and we must raise funds for our place there, so try to increase the selling of literatures and magazines and deposit everything in the building fund. Preach, sell books, in this way gradually you will feel yourself becoming perfectly happy.

Letter to Giriraja -- Los Angeles 26 September, 1972:

All funds should be deposited in the Book and Building Accounts and spent for those purposes only. I have very much appreciated your Hare Krsna monthly magazine, it is a great step forward, now maintain it actually monthly and collect many advertisements and spread our propaganda in this way.

Letter to Bali-mardana -- Los Angeles 30 September, 1972:

We don't want to irritate anyone, however. If he goes away by your agressive tactics, then you are nonsense and it is your failure. Neither you could sell a book, neither he would remain. But if he buys a book that is the real successful preaching. That is the certificate of my Guru Maharaja, if someone, brahmacari, would sell a one paise magazine, if one of our brahmacaris would go and sell a few copies, he would be very very glad and say "Oh, you are so nice!" So distribution of literature is our real preaching. Now if you cannot handle the matter nicely, that is your fault.

Letter to Yadubara -- Manila 13 October, 1972:

For any magazine published money should be collected and then republished. Accounts should be kept—money invested money collected. What is this that every time money is invested, then for a reprinting, more money has to be invested?

Letter to Cyavana -- Vrindaban 26 October, 1972:

I am glad to hear that the street sankirtana and distribution of our books and magazines is going on well, especially the programme of Hindus donating magazines for free distribution to the Africans.

Letter to Jayadvaita -- Hyderabad 18 November, 1972:

These books and magazines are doing so wonderfully service in this way. These books and magazines are our most important propaganda weapons to defeat the ignorance of maya's army, and the more we produce such literature and sell them profusely all over the world, the more we shall deliver the world from the suicide course.

Letter to Vamanadeva -- Bombay 3 December, 1972:

I am especially glad to see how nicely your St. Louis Temple is distributing Back To Godhead Magazine.

Letter to Hamsaduta -- Ahmedabad 10 December, 1972:

I can understand that your preaching work there is going on nicely just to the standard, because now you have got so many devotees and you are distributing so many of our books and magazines.

1973 Correspondence

Letter to Hamsaduta -- Bombay 2 January, 1973:

Now you have started something tangible and solid in German-speaking countries, you are printing books, magazines, and distributing them widely, collecting huge funds, now the work is just beginning.

Letter to Hamsaduta -- Sydney 17 February, 1973:

Therefore, in the meantime, there must be another co-editor of Back to Godhead magazine to replace him. I

Letter to Hamsaduta -- Mayapur 17 June, 1973:

The magazine is gorgeous, better than Dia Nippon. Continue the standard, increase the pages, increase the articles, increase the distribution. May Krsna bless you more and more. Offer my blessings to your wife.

Letter to Jaya Hari -- Calcutta 28 June, 1973:

I am in due receipt of your letter dated 25 June along with the wonderful literature, "Rathayatra '73, London Summer Festival." The collage of the pictures and the articles in the magazine have been wonderfully set up and I very much appreciate it.

Letter to Bhagavan -- Bhaktivedanta Manor 22 July, 1973:

You should more and more improve this magazine until it becomes superior to all other magazines in the French language.

Letter to Parasara -- Bhaktivedanta Manor 31 July, 1973:

Why should we endeavor separately to produce another magazine. Whatever articles are written by our students may be published in BTG by submitting them to the chief editor Satsvarupa Goswami Maharaja. BTG is especially meant to give some facility to our students, to train them to write articles on the philosophy of Krishna consciousness. Our energy should be concentrated on one thing at a time, not that everyone will start their own magazine wasting time money and manpower.

Letter to Satsvarupa -- New Delhi 2 November, 1973:

Regarding "Back to Godhead" being the most important magazine in the world, therefore I am seeking to see Dr. Kapoor's article for getting attention.

Letter to Bhagavan -- Vrindaban 19 November, 1973:

The magazine is also very nice. The get-up, the printing, the types are all nice.

Letter to Bhagavan -- Vrindaban 19 November, 1973:

In the magazine the picture on page 11 of the arati is very nice. Krsna is looking also upon me. It is a nice pose.

1974 Correspondence

Letter to Dhananjaya -- Honolulu 26 January, 1974:

My special thanks to you because you have immediately published the magazine.

Letter to Ranchor -- Vrindaban 15 March, 1974:

Yes, I did not approve of your starting you own magazine. You can write articles for Back to Godhead magazine. Why attempt separately?

Letter to Krsna dasa -- Bombay 5 April, 1974:

Here in India we require paper of the size of "Back to Godhead" magazine, and I wish to know if you can supply it from Stockholm.

Letter to Saurabha -- Bombay 6 April, 1974:

If you are collecting money from Mr. Bajoria or any life members take it and send it to the construction fund at New Delhi, in the Punjab National Bank. As far as Mr. Somani, let him come here and I will be very glad to receive him. If he can supply us paper we can start a Back to Godhead magazine in Hindi and Gujarati.

Letter to Indra-pramada -- Rome 25 May, 1974:

I have just received a copy of Back to Godhead number 62 and I wish to express to you how pleased I am with the layout and design of the magazine. I have been especially admiring the pictures in the story of our Los Angeles center, and the way the pictures are placed and the use of the color throughout the magazine is very pleasing to me. I think this American company Donnelly, is better than Dai Nippon and the magazine is improving more and more. Try to keep up this present standard and think of new ways to make it always fresh and attractive. Krsna is all attractive and evergreen, and you must use your talent to layout the magazine so that Krsna appears in print as He is.

Letter to Mr. Ogata -- Vrindaban 18 September, 1974:

The cover types were also turned into Hindi reading. I would like to know if it is possible to print this Hindi magazine from your good press.

Letter to Syamasundara -- Bombay 1 November, 1974:

Regarding the magazine, if you become a subscriber, then I can get it for you. Free distribution of the "Back to Godhead" has stopped now because it it too expensive. The yearly subscription fee is Rs. 33/- only.

Letter to Tamala Krsna -- Bombay 21 November, 1974:

So if it is possible for ordinary third class mundane literature, why not should our transcendental literature create devotees all over the world. I see practically how our books and magazines are becoming popular in your country. So there is good potency for pushing on these literatures very vigorously.

Letter to Ramesvara -- Bombay 25 November, 1974:

Yes, you can advise Kingsport Press to supply a superior paper. Regarding the technical problems you are having in producing the books and magazines, how can I advise all these things. I have no experience. Better you consult amongst yourselves and do the needful.

Letter to Hrdayananda -- Bombay 21 December, 1974:

The printing is very beautiful and I thank you very much for doing such a nice job. I am very glad to hear you have printed 100,000 copies of this magazine.

Letter to Mr. Punja -- Bombay 29 December, 1974:

Therefore he should not be in charge there. Because you are eager to distribute my books and magazines and because you are chanting 16 rounds daily I think that you are trustworthy and qualified to be in charge there.

Letter to Mr. Punja -- Bombay 29 December, 1974:

Please continue the distribution of my books and magazines as much as possible. This is very much pleasing to me. Thank you.

Letter to Pancadravida -- Bombay 31 December, 1974:

This is also Sankirtana although not singing. So, where sankirtana is hampered, we can go on with kirtana and distributing magazines, that is more important than sankirtana. That is Brhat-mrdanga.

1975 Correspondence

Letter to Jayadvaita -- Perth, Australia 11 May, 1975:

From now on, include one chapter from Srimad-bhagavatam in every issue of Back to Godhead magazine.

Letter to Damodara -- Honolulu 26 May, 1975:

Regarding your writing, this is very much wanted, but I think that it is better if you write articles, not books. Write articles that can be printed in our Back to Godhead magazine. That will be very nice.

Letter to Professor Stillson Judah -- Honolulu 3 June, 1975:

If you so permit I can ask my assistants to publish some important extracts from your work in our magazine BTG for benefit of all our readers.

Letter to Kirtanananda -- Honolulu 9 June, 1975:

It is wonderful to hear that you are distributing 1000 magazines and collecting $1,000 daily.

Letter to Jagannatha-suta -- Honolulu 12 June, 1975:

I am in due receipt of your letter dated June 10, 1975 and have noted the contents. I have received the new BTG magazine.

Letter to Dinanatha -- Honolulu 14 June, 1975:

I am enclosing herewith one Back to Godhead magazine specifically dedicated to describing the Rathayatra activities.

Letter to Dinanatha -- Honolulu 14 June, 1975:

You will find on the 2nd page of the enclosed magazine, a list of our important centers all over the world.

Letter to Ravindra Svarupa -- Denver 27 June, 1975:

I am in due receipt of your letter dated June 22, 1975 with enclosed clipping. It is a very important article. The magistrate has given a very good judgement in our favor and a very good certificate that this is bona fide religion. I have given the clipping for publishing in our "Back to Godhead" magazine.

Letter to Mahamsa -- Detroit 3 August, 1975:

The literature you have published is very nice. The Explosion is very good. I started out with this kind of paper, only I was the only writer, the only editor, the only publisher, and the only distributer. So go on with your publishing. At least each month one Hindi and Telegu magazine should be published from Hyderabad. Arrange like that.

Letter to Dr. Y. G. Naik -- Toronto 7 August, 1975:

So we are trying to follow by distributing prasadam very liberally, and we invite everyone without any discrimination. Everywhere we have got temples we distribute prasadam especially to the poorer men. I am enclosing one issue of our "Back to Godhead" magazine which contains photos of our prasadam distribution starting on page 12. This prasadam distribution is going on all over the world.

Letter to Alanatha -- Vrindaban 1 September, 1975:

I am in due receipt of your letter dated August 22, 1975 with enclosed copies of your new Swedish Back To Godhead magazine. It is very nicely done. The printing and paper are very good. You have published on the first page the first photograph of my preaching in America.

Letter to Sri Ram Kumar:

The donation is Rs. 2222/-, and when you become the member you receive these Krishna Books and all other books and magazines for the rest of your life. So you can either send payment for the enclosed bill, or you can send payment for the membership and keep the books.

Letter to Gargamuni -- Ahmedabad 29 September, 1975:

Regarding your program, that is your fortune, that wherever you go, you do nicely. One thing is that in your absence the Calcutta center is not being managed very nicely. You were making progress for making a Calcutta temple. Who is there who can do that now? Those men cannot do that. Anyway you are doing greater service there by distributing so many magazines and also books.

Letter to Gargamuni -- Bombay 13 November, 1975:

All other reports are also very good. Tamala Krsna is also distributing many big books and also magazines and having many college engagements. Here in India the government is beginning to give us facility for our men to remain here. I am here in Bombay and I am supervising the construction of our temple here. It is a very large project. The temple is larger than our Vrndavana temple. We are trying to get it done as quickly as possible.

Letter to Ramesvara Prabhu -- New Delhi 27 November, 1975:

The BTG No. 12 is also nice. In India the biggest circulated spiritual magazine is Kalyana printed by Gita press at 95,000 so you have far surpassed them, thank you, the magazine is very nice.

Letter to Mark Phillips -- Vrindaban 4 December, 1975:

In Australia we have got our temples, consult the Back to Godhead magazine for the temple nearest you.

1976 Correspondence

Letter to Ramesvara:

Enclosed please find one book written by Harikesa Prabhu called, Spiritual Dialectism. Please first of all print it in Back to Godhead magazine and if the response is good it maybe made into a book along the lines of Svarupa Damodaras book, The Scientific Basis of Krishna Consciousness.

Letter to Niranjana -- Vrindaban 2 April, 1976:

Concerning your translating into Hindi, you had translated some small books into Hindi, where are they? Please send them to Bombay address. Also, you can write small articles for the Hindi magazine here, "Bhagavata Darsana." Also, translate more small books into Hindi and send them to Bombay.

Letter to Dharmadhyaksa -- Honolulu 29 May, 1976:

I am in due receipt of your "Simple Living and High Thinking" magazine. The article is very well-written and convincing. Thank you very much.

Letter to Jagannatha-suta -- Honolulu 29 May, 1976:

I beg to acknowledge receipt of the latest issue of Back to Godhead magazine, Vol. II, no. 6. I am very pleased with the presentation and the articles of this issue. Thank you very much and continue to work very sincerely and Krishna will bless you.

Letter to Bhagavan -- Los Angeles 4 June, 1976:

The article from the French-Soir I have given to Ramesvara Maharaja for possible use in connection with Back to Godhead magazine. Try to introduce Rathayatra and Janmastami, at least 4-5 ceremonies and festivals annually. I recall how in the London newspaper, The Guardian, that when our Rathayatra ceremony was taking place in Trafalgar Square, they commented that Rathayatra was rivalling to Nelson, as there is a statue of Lord Nelson in Trafalgar Square. So in this way they thought that if Rathayatra goes on, Nelson will be killed.

Letter to Mr. Hunter -- Los Angeles 5 June, 1976:

I am enclosing one copy of our latest issue of Back-to Godhead magazine as you mentioned you have read some of our past issues. I hope that this meets you in good health.

Letter to B.R. Sridhara Maharaja -- Los Angeles 6 June, 1976:

Please find enclosed the latest edition of our Back-to-Godhead magazine.

Letter to Gopala Krsna -- New Vrindaban 24 June, 1976:

What about the boy in Vrindaban who was translating the Bhagavatam into Hindi? Also, do not print the Back-to-Godhead magazine in English. First of all you organize Hindi BTG up to 100,000 copies, then you think of English. Don't bother too many things at a time. Concerning the book to be written by Mr. Verma, what will he write? Does he know everything about our philosophy?

Letter to Ramesvara -- New Vrindaban 24 June, 1976:

They require books and magazines in Fiji. Kindly supply them as soon as they make their order.

Letter to Ranadhira -- Washington D.C. 5 July, 1976:

This is to certify that you should send the Back-to-Godhead magazine regularly to Sridhara Swami in Navadvipa as already requested. I am glad to see that you are now conscientiously executing your duty. Always check with me first before sending out any literature to persons who have not been specifically approved by me.

Letter to Yasomatinandana -- New York 11 July, 1976:

I am in due receipt of your new Gujarati magazine with enclosed letter dated June 28, 1976, and I thank you very much.

Letter to Yasomatinandana -- New York 11 July, 1976:

Your program in Ahmedabad is very encouraging. Do it. Why not take the government land immediately. If you can publish these magazines you will get many supporters and sympathizers. If the order department in Bombay is not despatching the orders on literature to the foreign temples then you can sometimes go to Bombay and organize things.

Letter to Bhaktivedanta Book Trust -- New York 17 July, 1976:

He mentions that he gave Rs. 20/-at Mayapur for a Hindi magazine with the promise of receiving some future issues but as yet he has not received any. Please make inquiries and send him more copies of the Hindi magazine. Please take immediate action and inform him without delay.

Letter to Sumati Morarjee -- Valencay, France 7 August, 1976:

I am sorry to learn that you have become a little agitated regarding the publication of an article in our Back to Godhead magazine. It is certainly unpleasant, but the officers who publish the magazine do not know satyam bruyat priyam bruyat, in this material world only palatable truth should be spoken. Unpalatable truth should be carefully avoided.

Letter to Jagannatha-suta -- New Delhi 28 August, 1976:

I am in due receipt of your letter dated August 18, 1976 and the separate package containing ten Back to Godhead magazines. Thank you very much for them

Letter to Jayatirtha -- Vrndavana 18 September, 1976:

Your scheme for an English magazine for Great Britain is nice. You should print more and more books and increase your inventory.

Letter to Acyuta -- Vrindaban 20 September, 1976:

I am in due receipt of your letter dated August 7, 1976 and the enclosed Magazine article. The article looks very nice and the pictures are very positively descriptive. Continue your nice preaching work there with great enthusiasm.

Letter to Rupanuga -- Vrindaban 23 September, 1976:

If experienced editors are not there it will be unpopular magazine. These things are to be seen to immediately by the GBC. The board should be judged immediately and be changed if required.

Letter to Yasomatinandana -- Vrindaban 24 September, 1976:

I am in receipt of your letter dated 19th inst. and copy of Gujarati magazine. It appears to be nice. So you have got a new house very suitable for our purpose; it is very nice. So try to purchase some land as soon as possible.

Letter to Pancaratna -- Vrindaban 29 September, 1976:

We want first class printing—offset method is cheaper and good. You may use Srila Bhaktivinode Thakura's translation of the Siksastakam. Also, Bhakti-Katha is alright for the title of compilation of my articles from the Gaudiya Math magazine. Sri Isopanisad is being translated by one of my friends here, and as soon as it is ready we can send you a copy. Regarding help, you may negotiate for Jayasacinandana to come from Los Angeles center.

Letter to Syama Sundarji -- Vrindaban 15 November, 1976:

I took it very seriously and by His grace we have now published my translations of Bhagavad-gita, Srimad-Bhagavatam, Caitanya Caritamrta, Bhakti-rasamrta-sindhu, Upadesamrta, etc. to the extent of 84 books. You'll be surprised to know that these books and my magazine Back To Godhead are selling daily 5-6 lakhs of rupees in the foreign countries. Out of such proceeds I am bringing foreign exchange of not less than 10 lakhs per month for construction work in Bombay, Mayapur, Vrndavana, etc. So, this is all due to the blessings of Srila Prabhupada. I have no credit in this connection. These American boys are helping me in this endeavor, therefore, until they are admitted to the Jagannatha Puri temple I'm not inclined to go there.

Letter to Syama Sundarji -- Vrindaban 15 November, 1976:

So far the magazine is concerned, in India it is very difficult to send attractive magazines by post. The peons take it away. I have seen this myself and others have also seen. Therefore, we are publishing one local magazine from Hyderabad. A copy is sent herewith. If you like I can advise the managers in Hyderabad to send you a regular complimentary copy.

1977 Correspondence

Letter to Sri Govinda -- Orissa, Puri 1 February, 1977:

I am glad to hear you are enlivened at becoming editor of Back to Godhead magazine. This magazine must be edited very carefully. Nothing irresponsible should be printed, because in the future the articles in Back to Godhead will be taken as Vedic evidence. I am asking the GBC members to also concern themselves with the content of the magazine to assure that it meets the standards I am describing.

Letter to Swami Sri Radhey Baba -- Bombay 8 April, 1977:

The essay is very good and I thank you for it. You have very nicely understood and described the meaning of "Back to Godhead." I am sending your article to the editor of our Back to Godhead Magazine in Los Angeles, Sri Satsvarupa Goswami, for publication.

Letter to Vasudeva -- Bombay 16 April, 1977:

I shall try to send you a special article by separate post in the absence of which you can print any of my shorter essays like "On Chanting the Hare Krishna Mantra" which you can take from by book or our Back To Godhead magazines.

Letter to Charles (Krsna Balarama) -- Hare Krsna Land ,Bombay, India 29 April, 1977:

Your letter is so nice that I have asked that it be published in our Back to Godhead magazine. Thank you very much for your nice sentiments.

Letter to VARIOUS -- Unknown Place Unknown Date:

I am so glad to know that you and the others at ISKCON Press are doing so wonderfully service in this way. These books and magazines are our most important propaganda weapons to defeat the ignorance of maya's army, and the more we produce such literature and sell profusely all over the world, the more we shall deliver the world from the suicide course. So your work is the most important preaching work, may Krsna bless you more and more.

Letter to Inquirer -- Boston Unknown Date:

For further understanding of this religious process, I would recommend that you read our three books, namely Sri Isopanisad, Bhagavad-gita As It Is, and Easy Journey to Other Planets. When you have finished them, you can read Srimad-Bhagavatam and Teachings of Lord Caitanya. Besides these we have many other books and our Back to Godhead magazines, in which we fully describe this religion only. So please read them one after another, and whenever there is a question you may write to me, and I shall be very glad to answer you as far as possible.

Page Title:Magazines (Letters, 1970 - 1977)
Compiler:Visnu Murti, Partha-sarathi
Created:25 of May, 2010
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=221
No. of Quotes:221