The next excellence of Lord Kṛṣṇa's appearance was that although He apparently gave protection to the devotees and annihilated the demons, both the devotees and the demons achieved the same result. Lord Kṛṣṇa is the bestower of five kinds of liberation, of which sāyujya-mukti, or the liberation of becoming one with the Supreme, was given to demons like Kaṁsa, whereas the gopīs were given the chance to associate with Him personally. The gopīs kept their individuality to enjoy the company of Lord Kṛṣṇa, but Kaṁsa was accepted into His impersonal brahma-jyotir. In other words, both the demons and the gopīs were spiritually liberated, but because the demons were enemies and the gopīs were friends, the demons were killed and the gopīs protected.
The third excellence of Lord Kṛṣṇa's appearance was that the goddess of fortune, who is worshiped by demigods like Lord Brahmā, Indra and Candra, remained always engaged in the service of the Lord, even though the Lord gave more preference to the gopīs. Lakṣmījī, the goddess of fortune, tried her best to be on an equal level with the gopīs, but she was not successful. Nevertheless, she remained faithful to Kṛṣṇa, although she generally does not remain in one place even if worshiped by demigods like Lord Brahmā.
The fourth excellence of Lord Kṛṣṇa's appearance concerns the glories of His name. It is stated in the Vedic literature that by chanting the different names of Lord Viṣṇu a thousand times, one may be bestowed with the same benefits as by thrice chanting the holy name of Lord Rāma. And by chanting the holy name of Lord Kṛṣṇa only once, one receives the same benefit. In other words, of all the holy names of the Supreme Personality of Godhead, including Viṣṇu and Rāma, the holy name of Kṛṣṇa is the most powerful. The Vedic literature therefore specifically stresses the chanting of the holy name of Kṛṣṇa: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare / Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. Lord Caitanya introduced this chanting of the holy name of Kṛṣṇa in this age, thus making liberation much more easily obtainable than in other ages. In other words, Lord Kṛṣṇa is more excellent than His incarnations, although all of them are equally the Supreme Personality of Godhead.