Just like a citizen of a state who has violated the laws, he is also obeying the laws in the prison house, forced—"If you don't obey, then you will be punished." That is called prison life. And if you become obedient to the laws, then you are not outlaws; you are free, out of the walls of the prison house. So either you obey or not obey, you have to serve the laws of the state. Similarly, either you be Kṛṣṇa conscious or not Kṛṣṇa conscious, you have to serve. But in non–Kṛṣṇa consciousness condition, you have to serve your senses. And in Kṛṣṇa consciousness condition you serve Kṛṣṇa directly. That is the difference.
Sarvopādhi-vinirmuktaṁ tat-paratvena nirmalam (CC Madhya 19.170). And you serve Kṛṣṇa, then you become purified, your senses are purified. Exactly like the same example, that when a citizen is free and willingly obeying the laws of the state, he is free from contamination. And as soon as he is disobedient, he is contaminated; therefore he is put into the jail. Similarly, our material existence means that we have revolted against the will of Kṛṣṇa or God—therefore we are dragging the struggle for existence. And as soon as we become again obedient to Kṛṣṇa, we shall always remember that our characteristic is to serve. So by natural way, if we serve God, then we are happy, and by unnatural way, if we serve our senses, then we are unhappy. This is the difference. Service you have to give.
So intelligent man, he thinks that, "Throughout my whole life I have given service to the lust, anger and desire and so many things." We are serving. Always remember that whenever we serve somebody, we do not serve that person, but we serve our lust. Because the person will pay me something, and out of that payment I shall be able to gratify my senses, therefore I am not serving anyone, but I am serving my senses. That is the sum and substance. That is the sum and substance. Similarly, if you serve Kṛṣṇa, the same service is there. Only difference is that it is not service to the sense grati . . . senses, but it is the service to the sense proprietor, Hṛṣīkeśa.
Kṛṣṇa's another name is Hṛṣīkeśa. Hṛṣīka means senses, and īśa means the Lord. Kṛṣṇa is the Lord of the senses. Therefore His another name is Govinda. So instead of serving the senses, if you serve the Lord of the senses, then you are in natural condition, and that is called bhāgavata-dharma. So bhāgavata-dharma is nothing unnatural, or Kṛṣṇa consciousness is nothing unnatural. It is very natural. Simply you have to change from one platform to another. Instead of serving your senses, you have to serve the senses of God, or Kṛṣṇa. That is called bhāgavata-dharma.
Thank you very much.