So anyone who comes to this Kṛṣṇa consciousness movement or contributes something for pushing on this movement, he becomes immediately benefited. Immediately. Because Kṛṣṇa, about Kṛṣṇa it is said, śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). Kṛṣṇa is there within your heart. As soon as He sees that you are trying to do something for Kṛṣṇa, immediately he becomes favorably disposed upon you. Even if you don't get anything, you become pious, puṇya-śravaṇa-kīrtanaḥ. Even if you don't . . .
Just like I am speaking in English. There are many audience here, they may not understand English. But even if you do not understand, because you are hearing, you are getting the result of pious activities. Puṇya-śravaṇa-kīrtanaḥ. It does not mean that you have to understand each and every word. Because you are allowing your ear to receive the sound vibration, you are being benefited. Puṇya-śravaṇa-kīrtanaḥ. Śṛṇvataṁ sva-kathāḥ kṛṣṇaḥ.
So if you . . . please, simply hear what is going on here. That is also beneficial, puṇya. Puṇya-śravaṇa-kīrtanaḥ. Simply hearing, chanting, you join with us chanting Hare Kṛṣṇa, you hear Hare Kṛṣṇa, then you become pious. Puṇya-śravaṇa-kīrtanaḥ. Kṛṣṇa is so nice. Bhavadbhir loka-maṅgalam (SB 1.2.5). Suta Gosvāmī said that the kṛṣṇa-sampraśna, because you have inquired about Kṛṣṇa, so it is loka-maṅgalam, it is very much beneficial to the whole world. This saṅkīrtana movement is like that.
Anywhere we are going, we are making the whole atmosphere purified. It is not here in India; we have got branches all over the world. In Africa, even those black men, they are also. Because in the spiritual world there is no such consideration the black, white, because it is the spiritual platform. The spirit soul is neither black, neither white, neither yellow. This is dress. Just like within the dress we are everyone. The dress may be black, white, yellow; that does not matter.
So our this movement invites everyone, because it is Kṛṣṇa consciousness. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If you please come and hear about Kṛṣṇa, then Kṛṣṇa becomes favorably disposed that, "Now this soul, this individual soul, is now inclined to hear about Me." So He gives facilities. What is that facility? The facility is that within our heart there are so many dirty things. Therefore, we cannot understand Kṛṣṇa. So Kṛṣṇa helps in washing the dirty matter within our heart. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ, hṛdy antaḥ stho abhadrāṇi (SB 1.2.17). Abhadrāṇi.
Abhadrāṇi means especially this rajo-guṇa and tamo-guṇa. This is abhadrāṇi. And sattva-guṇa is bhadrāṇi. Therefore, those who are on the platform of sattva-guṇa, goodness, they are gentlemen. Before coming to the platform of sattva-guṇa, nobody can be gentleman. Gentleman means cool-headed, who can understand things as they are. He is called gentleman.
So abhadrāṇi, in this human society, because these abhadrani, rajo-guṇa and tamo-guṇa , has increased, practically we can say there is no gentlemen. There is no gentlemen. Because they cannot understand what is life, what is the value of life. Just like the animal cannot understand what is the value of life. Animals, they are generally in tamo-guṇa, and some animals in rajo-guṇa. Just like lion. Lion is rajo-guṇa, and the hog and dog and others, they are in the tamo-guṇa. So animals are in the rajo-guṇa, tamo-guṇa.
So the formula is . . . Caitanya Mahāprabhu gives this formula, that if you hear Hare Kṛṣṇa mantra, then ceto-darpaṇa-mārjanam (CC Antya 20.12), then Kṛṣṇa will help you in washing the abominable things, rajo-guṇa and tamo-guṇa. The rajo-guṇa and tamo-guṇa, if it is washed, then you become situated in sattva-guṇa. You are promoted. But if you are promoted directly to Kṛṣṇa consciousness, then you transcend all the three qualities, tamo-guṇa, rajo-guṇa and sattva-guṇa. That is also stated by Kṛṣṇa: sa guṇān samatītyaitān brahma-bhūyāya kalpate (BG 14.26). Who? Māṁ ca 'vyabhicāriṇa bhakti-yogena yaḥ sevate. Avyabhicāreṇa, not mixed quality; pure.
These boys, European and American boys, people admire because they have been given immediately lift to the position of transcendental life. Sa guṇān samatītyaitan (BG 14.26). They have been helped to jump over the transcendental platform. How? Viddhi-bhakti, avyabhicāriṇi-bhakti. Avyabhicāriṇi-bhakti. Vyabhicāriṇi means some day I do something, some day I do not do that. That is called vyabhicāriṇi: not fixed up. But if you follow regularly the rules and regulation, viddhi-bhakti, to rise early in the morning, to offer maṅgala-ārati, then read granthas, chant Hare Kṛṣṇa, then dress the Deity, then again offer something, in this way that there is regular, routine work, that is called viddhi-bhakti. Viddhi, viddhi means he must; he cannot neglect it.
Just like your legislative assembly is called Vidhan Sabha. Vidhan Sabha means whatever is enacted there, you must follow. That is the state order. Similarly, there are rules and regulation which one must follow. Then viddhi-bhakti. As soon as he accepts these rules and regulation and offers Kṛṣṇa service under that rules and regulation, immediately he is in the transcendental platform. Immediately.