Prabhupāda: If somehow or other one can sell one book to a person, it is good for him. Don't take how he is selling, but he's giving the book to that person and he's paying something, and that is good. But big moralist, they cannot understand. They'll see, "Why the father has spoken lie to his son? He's not a good father." They'll mistake. Father is always friend. Father cannot be enemy. But for the benefit of the rascal child sometimes he has to say like that, that "If you take the medicine I'll give you this cake." So those who are mundane moralist, they cannot understand these things, because they are mundane platform. The another example is that Yudhiṣṭhira Mahārāja. He was asked by Kṛṣṇa that, "You speak lie to Dronācārya that, 'Your son is dead.' " Yudhiṣṭhira Mahārāja refused. For this he had to see hell. He was more moralist than Kṛṣṇa. For this moral activity he had to visit hell. This philosophy cannot be understood by neophyte devotees. Our purpose is . . . why we are pushing, so much giving stress on books? Because our missionary activities will be very widely known. That we want. Somehow or other let him purchase a book. That is our mission. There is no question of transgressing moral principles. Just as Arjuna did. Arjuna was arguing with Kṛṣṇa that, "This killing of my relatives, it is very abominable. Better I beg and maintain myself than I kill my relatives and become a king." Did he not say? So that is ordinary man's argument. But as Yudhiṣṭhira Mahārāja refused to speak lie . . . so, and Arjuna, in spite of his conviction that "It is sinful to kill my relatives," he still agreed to kill. Why?
Bhūrijana: That is supreme moral, Kṛṣṇa's desire.
Prabhupāda: What Kṛṣṇa desires, if one does, he's above all this material. But it should not be manufactured. The thing is that, "Our spiritual master wants to preach Kṛṣṇa consciousness, and he has repeatedly stressed to distribute books, we shall distribute books by any means," that is good. That is good. And if you become moralist that, "Oh, they're taking this means, that means for selling of book, so I'm big moralist. I'm bigger than him."
Bhūrijana: I don't think there is so much enmity because of the books themselves.
Prabhupāda: No, I think that . . . I do not know what they are doing, but I have information that they're not selling books.