Therefore Ṛṣabhadeva says, He says this human form of body is not meant for mismanaging the whole thing for the satisfaction of the senses. That is not meant for human beings. Ayaṁ nṛloke, nṛloke. The human society, He is speaking to the human society. We are speaking to the human society. We are not calling cats and dogs, "Come here, please hear Śrīmad-Bhāgavatam." That is not possible. They cannot. But we are inviting those who are enlightened human beings, "Please come, just try to understand what is this Kṛṣṇa consciousness movement and be happy." That's all. We want to see every human being to be happy. That is our program.
So Ṛṣabhadeva says, kaṣṭān kāmān. Just try to under... We are not criticizing the modern method of living. Of course, automatically it becomes criticized. But we are speaking from the śāstras. He says, Ṛṣabhadeva says, kaṣṭān kāmān. For your sense gratification do not arrange something very dangerous or very tiresome, laborsome. Make your life simplified. That is allotted by Kṛṣṇa. We have got a place, New Vrindaban, in West Virginia. With little effort, they produce so much vegetables that they cannot eat, they cannot finish. They cannot finish. So God has given us land, God has given us producing experience. So wherever you live, it doesn't matter, if you have got a little some pain. So that pain is called tapasya. Voluntarily accepting little pain. Tapo divyam (SB 5.5.1). And what for that pains taking? Divyam, for realizing the Absolute Truth. Not for that... Just like a student is working very hard to find out the possibilities of nuclear weapon. That is also tapasya. But what is that? For finding out some means to kill the human society. That sort of tapasya is not required. Tapo divyam.
So you may answer that "Why shall I take so much pains for realizing the Absolute? I can take some pains here for material acquisition, I shall be happy here. I do not..." That answer is also given. Tapo divyam... Tapo divyaṁ putrakā yena sattvaṁ śuddhyet (SB 5.5.1). "My dear boys, you just take to this austerity, life of austerity, for realizing the Absolute, by which your existence will be purified." We began... Because we require this human form of life is meant for being purified. So just like a diabetic patient is advised by the physician not to take so many things—not to take sugar, not to take this, not to take this—that prohibition is meant for his curing. Similarly, here also, if we accept some voluntary pains in giving up our sense gratificatory process, then our existence will be purified. Tapo divyam. Tapo divyaṁ putrakā yena sattvam (SB 5.5.1). Sattvam means your existence. Yena sattvaṁ śuddhyet. Śuddhyet means becomes purified. Then you may ask "What is the result?" "Suppose if I purify by your prescription." Śuddhyed yasmād brahma-saukhyam anantam. Because if you purify your existence, then you get unlimited pleasure. Your life is, you are finding out where is pleasure. That is ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12). Every living entities is fit for enjoying because he's part and parcel of God. Because he part and parcel, he's also enjoyer, although in the minute quantity. But he can enjoy in association with God. So in order to enter into the association of God, he has to purify himself. Yasmād brahma-sau... Brahma, brahma-saukhyam. Brahma means the unlimited or spiritual. Spiritual means unlimited, unending, eternal—the greatest. These are some of the meanings of brahma.