Etiquette and address

Expressions researched:
"address" |"addressed" |"addressing" |"etiquette"

Notes from the compiler: This page contains quotes relating to etiquette on addressing others. Vedabase query: etiquette address*

SB Canto 4

According to the customary etiquette of Māyāvādī sannyāsīs, they address one another as Nārāyaṇa. To say that everyone is a temple of Nārāyaṇa is correct, but to accept another human being as Nārāyaṇa is a great offense.

SB 4.30.36, Purport:

The Māyāvādī sannyāsīs are missing the real presence of Nārāyaṇa. This is because they falsely claim to be Nārāyaṇa Himself. According to the customary etiquette of Māyāvādī sannyāsīs, they address one another as Nārāyaṇa. To say that everyone is a temple of Nārāyaṇa is correct, but to accept another human being as Nārāyaṇa is a great offense. The conception of daridra-nārāyaṇa (poor Nārāyaṇa), an attempt to identify the poor with Nārāyaṇa, is also a great offense. Even to identify Nārāyaṇa with demigods like Lord Brahmā and Lord Śiva is an offense.

SB Canto 8

Even the asuras observed the etiquette that no one should address a married woman with lust.

SB 8.9.4, Purport:

Even the asuras observed the etiquette that no one should address a married woman with lust. The great analyst Cāṇakya Paṇḍita says, mātṛvat para-dāreṣu: one should consider another's wife to be one's mother. The asuras, the demons, took it for granted that the beautiful young woman, Mohinī-mūrti, who had arrived before them, was certainly not married. Therefore they assumed that no one in the world, including the demigods, the Gandharvas, the Cāraṇas and the Siddhas, had ever touched Her. The demons knew that the young girl was unmarried, and therefore they dared to address Her. They supposed that the young girl, Mohinī-mūrti, had come there to find a husband among all those present (the Daityas, the demigods, the Gandharvas and so on).

CC Adi-lila

There are different names by which to address the members of different castes.

CC Adi 17.213, Purport:

The word ṭhākura has two meanings. One meaning is "God" or "a godly person," and another meaning is kṣatriya. Here the pāṣaṇḍī brāhmaṇas address the Kazi as ṭhākura, considering him the ruler of the town. There are different names by which to address the members of different castes. The brāhmaṇas are addressed as mahārāja, the kṣatriyas as ṭhākura, the vaiśyas as śetha or mahājana, and the śūdras as caudhurī. This etiquette is still followed in northern India, where the kṣatriyas are addressed as Ṭhākura Sāhab. The pāsaṇḍīs went so far as to request the magistrate, or Kazi, to have Śrī Caitanya Mahāprabhu expelled from the town because of His introducing hari-nāma-saṅkīrtana. Fortunately our Hare Kṛṣṇa movement all over the world, especially in the civilized world of Europe and America, has become very popular. Generally no one complains against us to have us removed from a city.

CC Madhya-lila

The pure Vaiṣṇava is addressed as prabhu, and this address is an etiquette observed between Vaiṣṇavas. When many prabhus remain under the shelter of the lotus feet of another prabhu, the address Prabhupāda is given.

CC Madhya 10.23, Translation and Purport:

When Kāśī Miśra heard the proposal, he said, "I am very fortunate that Śrī Caitanya Mahāprabhu, the Lord of all prabhus, will stay at my home."

In this verse the word prabhupāda, referring to Śrī Caitanya Mahāprabhu, is significant. Regarding this, Śrīla Bhaktisiddhānta Sarasvatī Gosvāmī Prabhupāda comments, "Śrī Caitanya Mahāprabhu is the Supreme Personality of Godhead Himself, Śrī Kṛṣṇa, and all His servants address Him as Prabhupāda. This means that there are many prabhus taking shelter under His lotus feet." The pure Vaiṣṇava is addressed as prabhu, and this address is an etiquette observed between Vaiṣṇavas. When many prabhus remain under the shelter of the lotus feet of another prabhu, the address Prabhupāda is given. Śrī Nityānanda Prabhu and Śrī Advaita Prabhu are also addressed as Prabhupāda. Śrī Caitanya Mahāprabhu, Śrī Advaita Prabhu and Śrī Nityānanda Prabhu are all viṣṇu-tattva, the Supreme Personality of Godhead, Lord Viṣṇu. Therefore all living entities are under Their lotus feet. Lord Viṣṇu is the eternal Lord of everyone, and the representative of Lord Viṣṇu is the Lord's confidential servant. Such a person acts as the spiritual master for neophyte Vaiṣṇavas; therefore the spiritual master is as respectable as Śrī Kṛṣṇa Caitanya or Lord Viṣṇu Himself. For this reason the spiritual master is addressed as Oṁ Viṣṇupāda or Prabhupāda. The ācārya, the spiritual master, is generally respected by others as Śrīpāda, and the initiated Vaiṣṇavas are addressed as Prabhu. Prabhu, Prabhupāda and Viṣṇupāda are described in revealed scriptures like Śrīmad-Bhāgavatam, Caitanya-caritāmṛta and Caitanya-bhāgavata. In this regard, these scriptures present evidence accepted by unalloyed devotees.

Krsna, The Supreme Personality of Godhead

Some of the princes, as a matter of etiquette, appeared before Śiśupāla. They saw that Śiśupāla was discouraged, like one who has lost his wife. His face appeared dried up, he had lost all his energy, and all the luster of his body had disappeared. They addressed Śiśupāla thus: “Our dear Śiśupāla, don't be discouraged in this way.”

Krsna Book 54:

When the enemy, headed by Jarāsandha, found that they were gradually being defeated by the soldiers of Kṛṣṇa, they thought it unwise to risk losing their armies in the battle for the sake of Śiśupāla. Śiśupāla himself should have fought to rescue Rukmiṇī from the hands of Kṛṣṇa, but when the soldiers saw that Śiśupāla was not competent to fight with Kṛṣṇa, they decided not to lose their armies unnecessarily; therefore they ceased fighting and dispersed.

Some of the princes, as a matter of etiquette, appeared before Śiśupāla. They saw that Śiśupāla was discouraged, like one who has lost his wife. His face appeared dried up, he had lost all his energy, and all the luster of his body had disappeared. They addressed Śiśupāla thus: "Our dear Śiśupāla, don't be discouraged in this way. You belong to the royal order and are the chief amongst the fighters. There is no question of distress or happiness for a person like you because neither of these conditions is everlasting. Take courage. Don't be disappointed by this temporary reversal. After all, we are not the final actors; as puppets dance in the hands of a magician, we are all dancing by the will of the Supreme, and according to His plan alone we suffer distress or enjoy happiness. We should therefore be equipoised in all circumstances."

Although in the beginning the princes had been full of hope for success in their heroic action, after their defeat they could only try to encourage Śiśupāla with flattering words. Thus Śiśupāla, instead of marrying Rukmiṇī, had to be satisfied with the flattering words of his friends, and he returned home in disappointment. The kings who had come to assist him, also disappointed, then returned to their respective kingdoms.

Actually, there is no question of ill fortune for anyone who sees the lotus feet of Lord Kṛṣṇa, yet when Lord Kṛṣṇa, as a matter of etiquette, inquired from King Yudhiṣṭhira about his welfare, the King became very happy by such a reception and addressed the Lord thus: “My dear Lord Kṛṣṇa, great personalities and devotees in full Kṛṣṇa consciousness always think of Your lotus feet.

Krsna Book 83:

There were many visitors who came to see Kṛṣṇa, and among them were the Pāṇḍavas, headed by King Yudhiṣṭhira. After talking with the gopīs and bestowing upon them the greatest benediction, Lord Kṛṣṇa welcomed King Yudhiṣṭhira and other relatives who had come to see Him. He first of all inquired from them whether their situation was auspicious. Actually, there is no question of ill fortune for anyone who sees the lotus feet of Lord Kṛṣṇa, yet when Lord Kṛṣṇa, as a matter of etiquette, inquired from King Yudhiṣṭhira about his welfare, the King became very happy by such a reception and addressed the Lord thus: “My dear Lord Kṛṣṇa, great personalities and devotees in full Kṛṣṇa consciousness always think of Your lotus feet and remain fully satisfied by drinking the nectar of transcendental bliss. The nectar which they constantly drink sometimes comes out of their mouths and is sprinkled on others as the narration of Your transcendental activities. This nectar coming from the mouth of a devotee is so powerful that if one is fortunate enough to have the opportunity to drink it, he is immediately freed from the continuous journey of birth and death. Our material existence is caused by our forgetfulness of Your personality, but fortunately the darkness of forgetfulness is immediately dissipated if one is privileged to hear about Your glories. Therefore, my dear Lord, where is the possibility of ill fortune for one who is constantly engaged in hearing Your glorious activities?

Bhagavad-gita As It Is Lectures

The etiquette is to address every woman, never mind whether she is young or old, as "Mother." This is brahmacārī.

Lecture on BG 4.16 -- Bombay, April 5, 1974:

And they used to call every woman from the beginning of life, "Mother." This is training. Mātṛvat para-dāreṣu. From the very beginning of life, all women they are treated as mother. That is the system, Vedic system. Everyone will call a woman as "Mother." Never mind whether she is younger or older. It doesn't matter. Woman has to be addressed as "Mother." That is Cāṇakya Paṇḍita's instruction. Who is learned scholar? Who has got three qualification, he is learned scholar. What is that? Mātṛvat para-dāreṣu: "To treat all woman as mother." Nowadays it has been introduced in India, "Bahinji." No. This is not the etiquette. The etiquette is to address every woman, never mind whether she is young or old, as "Mother." This is brahmacārī. This is brahmacārī.

Srimad-Bhagavatam Lectures

When Arjuna was asking Kṛṣṇa to move his chariot, so he addressed Him as Acyuta. Why Acyuta? Because Kṛṣṇa is the Supreme Lord and Arjuna is living being, entity. Arjuna is servant and Kṛṣṇa is the master. How the servant can order the master? It is not the etiquette, neither it is possible. Therefore Arjuna reminded Kṛṣṇa, "Acyuta, my dear friend, You are Acyuta, never fallible.

Lecture on SB 1.7.16 -- Vrndavana, September 14, 1976:

When Arjuna was asking Kṛṣṇa to move his chariot, so he addressed Him as Acyuta. Senayor ubhayor madhye rathaṁ sthāpaya me acyuta (BG 1.21). Why Acyuta? Because Kṛṣṇa is the Supreme Lord and Arjuna is living being, entity. Arjuna is servant and Kṛṣṇa is the master. Jīvera svarūpa haya nitya-kṛṣṇa-dāsa (Cc. Madhya 20.108-109). How the servant can order the master? It is not the etiquette, neither it is possible. Therefore Arjuna reminded Kṛṣṇa, "Acyuta, my dear friend, You are Acyuta, never fallible. You promised that You shall drive my chariot. So now because You are my driver, I'm asking You to follow my orders. Don't be sorry. Acyuta." This is the purpose. Therefore senayor ubhayor madhye rathaṁ sthāpaya me acyuta (BG 1.21). In this way we find Kṛṣṇa never failed in His promise. He remained always... When He was pierced with the arrows... Sometimes the chariot driver is killed. the horses are killed to make the enemy inactive. Because without horses, without chariot driver, how he can drive?

We should learn this. Except one's one wife, all women should be addressed as "Mother." This is civilization. Then there will be no corrupt relation.

Lecture on SB 1.16.23 -- Los Angeles, July 13, 1974:

So one instruction is that the earth is addressed, "amba." Amba means mother. So the earth is also our mother. There are seven kinds of mother: ātma-mātā guroḥ patnī. Real mother, from whose womb we have taken birth, she is called ātma-mātā, first mother. Then second mother, the guroḥ patnī. Guru means teacher or spiritual master. His wife, she's also... Actually, according to strict moral instruction... Why strict? Ordinary. Any woman except his own wife is mother. Any woman. It doesn't matter whether she is elderly or young. No. That is the way. Still in India, any woman by unknown person, he can address any woman "Mother." The first relationship is mother. Now they have introduced "Sister," "Bahinajī." No, that is not Vedic etiquette. No bahinajī. Bahinajī means sister. Mother. Everyone should be addressed. We should learn this. Except one's one wife, all women should be addressed as "Mother." This is civilization. Then there will be no corrupt relation. If you, from the very beginning, you establish your relationship with other women as mother, then there is no question of other relationship.

In India still, women, especially in āśramas, any woman, visitor, she is addressed as "Mother". She may be young girl, but she is addressed as "Mother." This is the etiquette. "Mother, what can I help you?" This is the very relationship.

Lecture on SB 3.1.10 -- Dallas, May 21, 1973:

Who is a learned scholar? Now, somebody will say one who has passed the M.A., Ph.D. degrees in university, he is learned scholar. Cāṇakya Paṇḍita says, "No, that is not the criterion." Simply to hold degrees of university examination, that is not the test of his becoming learned scholar. That is not. Then what is the test of his becoming learned scholar? Three things. Mātṛvat para-dāreṣu. Except one's married wife, if one sees all other woman like mother, he is a learned scholar. Mātṛvat para-dāreṣu. Para-dravyeṣu loṣṭravat. And other's property, just like garbage in the street. And ātmavat sarva-bhūteṣu yaḥ paśyati sa paṇḍitaḥ. If one has acquired... By education, there must be some effect. So these are the tests how one has advanced in education. He must treat all woman except his mother, except his wife, as mother. In India still, women, especially in āśramas, any woman, visitor, she is addressed as "Mother" by all the... She may be young girl, but she is addressed as "Mother." This is the etiquette. "Mother, what can I help you?" This is the very relationship.

Mahājana is also addressed in India to the baniers, means the mercantile class, mahājana. The brāhmaṇa is addressed as paṇḍita, and the kṣatriya is addressed as ṭhākura, and the vaiśyas are addressed as mahājana, and the śūdras are addressed as chaudhuri. This is Indian etiquette. So we are not talking of this banier mahājana. Mahājanas are described in the śāstra, twelve mahājana.

Lecture on SB 5.5.32 -- Vrndavana, November 19, 1976:

So you should learn from the... Mahājano yena gataḥ sa panthāḥ (CC Madhya 17.186), learn from the mahājana. Mahājana means the devotees. Mahājana. Mahājana is also addressed in India to the baniers, means the mercantile class, mahājana. The brāhmaṇa is addressed as paṇḍita, and the kṣatriya is addressed as ṭhākura, and the vaiśyas are addressed as mahājana, and the śūdras are addressed as chaudhuri. This is Indian etiquette. So we are not talking of this banier mahājana. Mahājanas are described in the śāstra, twelve mahājana:

svayambhūr nāradaḥ śambhuḥ

kumāraḥ kapilo manuḥ

prahlādo janako bhīṣmo

balir vaiyāsakir vayam

(SB 6.3.20)

So they are twelve mahājanas, and we have to follow these mahājanas. The Ṛṣabhadeva is also mahājana, and the greatest mahājana is Kṛṣṇa.

Still in Hindu society, every woman is addressed by an unknown man, "mother." It doesn't matter if a person is unknown. He can speak with another woman, addressing her first, "mother," "mātājī." Then nobody will be offended. This is the etiquette.

Lecture on SB 6.1.56-57 -- Bombay, August 14, 1975:

Education means to become human being. Cāṇakya Paṇḍita, he also, although he was a politician, but brāhmaṇa, he also says who is educated, paṇḍita. The brāhmaṇa is known as paṇḍita. So what is the sign of paṇḍita? He has summarized,

mātṛ-vat para-dāreṣu

para-dravyeṣu loṣṭra-vat

ātma-vat sarva-bhūteṣu

yaḥ paśyati sa paṇḍitaḥ

Paṇḍita means mātṛ-vat para-dāreṣu: "to accept all women as mother," para-dāreṣu. Dāra means wife, and para means others'. Except his own wife, he should treat all women outside, taking them as mother. Therefore, still in Hindu society, every woman is addressed by an unknown man, "mother." It doesn't matter if a person is unknown. He can speak with another woman, addressing him first..., addressing her first, "mother," "mātājī." Then nobody will be offended. This is the etiquette. That is taught by Cāṇakya Paṇḍita. Mātṛ-vat para-dāreṣu. Woman should be addressed as "mother." And para-dravyeṣu loṣṭra-vat: and others' property should be accepted as some pebbles on the street—nobody cares for it. If some pebbles, some stones, are thrown on the street, nobody cares for it. Garbage. So nobody should touch others' property. Nowadays the education is how to make friendship with others' wife and how to take away others' money by tricks. This is not education.

Still in India, a unknown woman should be addressed, "Mother." They have introduced now in the northern India, bahinjī. No, this was not the etiquette. "Mātājī." This is Indian culture, not bahinjī.

Lecture on SB 7.9.9 -- Mayapur, February 16, 1976:

Education, paṇḍitva, the Cāṇakya Paṇḍita, even in the lower stage of life, ordinary life, he said who is educated, paṇḍita. He said,

mātṛvat para-dāreṣu

para-dravyeṣu loṣṭravat

ātmavat sarva-bhūteṣu

yaḥ paśyati sa paṇḍitaḥ

This is education. Where is that education? Mātṛvat para-dāreṣu? All women mother. Where is that education? There is no education. Therefore in this age practically everyone is a mūḍha, not educated. He does not know how to look upon woman. Woman should be looked as mother. Still in India, a unknown woman should be addressed, "Mother." They have introduced now in the northern India, bahinjī (?). No, this was not the etiquette. "Mātājī." This is Indian culture, not bahinjī (?). This has been introduced now. No. Mātrā svasrā duhitrā vā (SB 9.19.17). Woman's connection with man is as mother, as sister or as daughter. No other relationship. This is Indian culture.

So here Nṛsiṁhadeva addressing, prahlādo bhadra, perfect gentleman. In India it is called bhadraloka. Bhadra means a perfect gentleman, bhadraloka. That is the general etiquette, to address somebody as bhadraloka. Especially in Bengal it is very common word, bhadra. And the other parts also. So bhadra means perfect gentleman. Just see. Prahlāda was perfect gentleman. A devotee is perfect gentleman.

Lecture on SB 7.9.52 -- Vrndavana, April 7, 1976:

So here Nṛsiṁhadeva addressing, prahlādo bhadra, perfect gentleman. In India it is called bhadraloka. Bhadra means a perfect gentleman, bhadraloka. That is the general etiquette, to address somebody as bhadraloka. Especially in Bengal it is very common word, bhadra. And the other parts also. So bhadra means perfect gentleman. Just see. Prahlāda was perfect gentleman. A devotee is perfect gentleman. Why? Now, because he has developed all good qualities. That is bhadra. A devotee cannot be abhadra. He must be bhadra. That is perfection. Therefore a devotee is never rude to anyone. When Rūpa Gosvāmī was here, some very learned scholar to talk with him śāstrārtha, talking on śāstra. So when he approached Rūpa Gosvāmī, he asked that "I want to talk with you about śāstra." And he said, "I am not a very learned man. How can I talk with you? You are so learned man." So he said, "If you think that you are not learned, then you give me in writing that "I am not learned." So he immediately gave him: "All right, take it. I am not learned." (laughs) So when he was going away with that cheat, that "He is the most learned scholar, and Rūpa Gosvāmī's defeated," then Jīva Gosvāmī was standing outside. He said, "What is that paper?" "No, your uncle has written frankly that he is not learned. I am learned." "All right, talk with me." Then he defeated him. So sometimes devotees are so gentle. If such foolish person comes to talk, unnecessarily waste of time, "All right, you take in writing that I am not a learned. Go away." You see? This is another bhadra. Instead of wasting time with a rascal, better give him a paper: "Go away, sir." (laughter)

Sri Caitanya-caritamrta Lectures

So all Vaiṣṇava should be addressed as prabhu; that is the etiquette. But Caitanya Mahāprabhu is Mahāprabhu. As soon as you utter the name of Śrī Caitanya, the Mahāprabhu. Because He's the greatest master.

Lecture on CC Adi-lila 7.2 -- Mayapur, March 2, 1974:

So, Kavirāja Gosvāmī the author of Caitanya-caritāmṛta, he first offered his obeisances to Lord Caitanya in the first verse, agaty-eka-gatiṁ natvā (CC Adi 7.1). After offering obeisances to the Supreme Lord, who is the only hope for the hopeless, now he's again offering, jaya jaya mahāprabhu śrī-kṛṣṇa-caitanya. Prabhu and Mahāprabhu. Nityānanda Prabhu, Advaita Prabhu. Any Vaiṣṇava is addressed as prabhu, but Śrī Caitanya Mahāprabhu is Mahāprabhu, the topmost prabhu, the master prabhu. All others are servant prabhu. Just like, it is very easy to understand: if you are working in an office, your immediate boss, you consider him as your master, but he's not the master. The master of the office is the managing director, manager or the proprietor. But still those who are working under him, sub-prabhus, they are also called prabhu. So all Vaiṣṇava should be addressed as prabhu; that is the etiquette. But Caitanya Mahāprabhu is Mahāprabhu. As soon as you utter the name of Śrī Caitanya, the Mahāprabhu... Because He's the greatest master. That will be explained in the few next verse,

ekale īśvara kṛṣṇa āra saba bhṛtya

yāre yaiche nācāya, se taiche kare nṛtya

(CC Adi 5.142)

We are simply dancing in this material world. We are trying to be master of the material world. Everyone is trying. Everyone wants to exploit the resources of the material nature. He wants to become master. That is the struggle for existence. I am trying to become master, you are trying to become master, so there is clash, there is collision. I am challenging you, "Why you should become master?" He's challenging why I should be master. This is going on. This is material world. But if we accept Śrī Caitanya Mahāprabhu, if we accept this principle that none of us is a prabhu, everyone is a servant... Jīvera svarūpa haya nitya kṛṣṇa dāsa (Cc. Madhya 20.108-109). If we accept this principle, that we are eternal servant, we are not master—master is Kṛṣṇa or Kṛṣṇa Caitanya, Śrī Kṛṣṇa Caitanya Mahāprabhu—then our problems are solved. Śrīla Bhaktivinoda Ṭhākura, he has sung a song, jīv kṛṣṇa dāsa ei viśvās korle to ār duḥkha nāi. This is the solution. Everyone is thinking to become the master, prabhu. Prabhu you can become. That is not, I mean to say, extraordinary. Someway or other we are prabhus. Suppose I am a family man. I am managing my family, my wife, my children, my servants, my subordinates, so I may be prabhu. In that sense I am a small prabhu. Similarly, everyone is prabhu, he has got some subordinates. But there is the supreme prabhu, the prabhu of all prabhus. So Mahāprabhu is Śrī Kṛṣṇa Caitanya. He's Kṛṣṇa.

So these are some etiquette for addressing different communities. Amongst the different communities, although they were of such classification, still, there was no enmity. They lived in village although in their position, but the relationship was very friendly, just like brothers, just like brothers actually. Because the culture was religion, culture was this Kṛṣṇa consciousness.

Lecture on CC Madhya-lila 20.97-99 -- New York, November 22, 1966:

In the Indian system a brāhmaṇa is addressed as "paṇḍita." Perhaps you know Paṇḍita Jawaharlal Nehru. Although he had no brahminical qualification, but because he was born in a brāhmaṇa family, so this title was... "Paṇḍita." A brāhmaṇa is addressed as paṇḍita, a kṣatriya is addressed as ṭhākura, and a vaiśya is addressed seth, sethji, a rich man. The vaiśyas are generally very rich men. Perhaps you have... As you have in your country the Rockefeller, Carnegie and Ford, similarly, in our country we have got many rich men just like Birla, Dalmiya, Bangar (?), and so many. So they are called sethji. So sethji, ṭhākuraji and paṇḍitaji. And the śūdras are called mahājana. Because if they are called śūdra, they will be angry. So mahājana means great personality. So these are some etiquette for addressing different communities. Amongst the different communities, although they were of such classification, still, there was no enmity. They lived in village although in their position, but the relationship was very friendly, just like brothers, just like brothers actually. Because the culture was religion, culture was this Kṛṣṇa consciousness. So they depended on the culture. There was no provincialism because they depended on culture. So culture is the thing, the Kṛṣṇa conscious, which can... Even there are materially so many high and low classification, when you come to this culture, Kṛṣṇa consciousness, they will be all in the same level.

"By social etiquette I am addressed as 'paṇḍita,', "And I also accept that I am paṇḍita." If somebody falsely calls me that "Your Majesty," so it is an insult. It is not honoring him. I am an ordinary man. If somebody calls me, Your Majesty," so a man who has no qualification, if he is eulogized in that way, that is an insult.

Lecture on CC Madhya-lila 20.97-99 -- New York, November 22, 1966:

So he says that grāmya-vyavahāre paṇḍita: "As a matter of social etiquette, I am addressed as 'paṇḍita.' " Paṇḍita means learned. Learned scholar, he is called paṇḍita. Paṇḍita sama-darśinaḥ. You have read in the Bhagavad-gītā: a paṇḍita means he sees everything on equal eye. Why? Because he is brāhmaṇa, he has known what is Brahman and what are these living entities. He has got such knowledge. That is called paṇḍita. So Sanātana Gosvāmī has no such knowledge. At least, he is pretending like that. So he says that grāmya-vyavahāre kahaye paṇḍita: "By social etiquette I am addressed as 'paṇḍita,' but..." Tāi satya māni: "And I also accept that I am paṇḍita." If somebody falsely calls me that "Your Majesty," so it is an insult. It is not honoring him. I am an ordinary man. If somebody calls me, Your Majesty," so a man who has no qualification, if he is eulogized in that way, that is an insult. But we are so much fool that if somebody calls me "Your Majesty," I shall feel, "Oh, I am Majesty. Yes. I am His Majesty." That is our nature. If some false qualifications is awarded to me, I shall be very glad to accept it. I shall think, "Yes." So Sanātana Gosvāmī said that "Actually, I am not paṇḍita because I do not know what is my benefit, what is beneficial to me. I do not know the goal of my life. I simply wasted my time in sense gratification. I do not know. And still, people say, 'You are paṇḍita,' and I accept it. Just see my position." This is blank slate, admitting that "I am fool number one, but people say I am learned, and I accept it." This is our nature. This is called illusion. He will never think that "I am fool number one." He will always think, "Oh, who can be greater than me? I can think myself. Why? What is the necessity of a spiritual master? I can become a religious leader, I can become such and such, or..." This is our mentality. So this mentality should be sacrificed first, before going to a spiritual master.

Still we address a brāhmaṇa as paṇḍitajī. Never we address a brāhmaṇa as mūrkhajī. So, that is the etiquette. Brāhmaṇa means he must be very learned scholar and a very advanced devotee.

Lecture on CC Madhya-lila 20.100-108 -- Bombay, November 9, 1975:

So approaching the guru, Sanātana Gosvāmī, his submission was that "People in general, they talk of me as very learned scholar." He was very good scholar in Sanskrit, in Arabic and Persian language because he was minister, very responsible post. So... And he was born in brāhmaṇa family, Sārasvata brāhmaṇa family. So naturally he was supposed to be very learned scholar, paṇḍita, brāhmaṇa paṇḍita. Still we address a brāhmaṇa as paṇḍitajī. Never we address a brāhmaṇa as mūrkhajī. So, that is the etiquette. Brāhmaṇa means he must be very learned scholar and a very advanced devotee. Brāhmaṇa paṇḍita, brāhmaṇa Vaiṣṇava. These are the qualification of brāhmaṇa. So naturally he was addressed as paṇḍitajī, but he denied to accept that he is actually paṇḍita. So he submitted that,

grāmya-vyavahāre kahaye paṇḍita satya kari māni

āpanāra hitāhita kichui nā jāni

That "People, they address me as paṇḍita, but I am such a paṇḍita that I do not now what I am." This is the position of everyone. Everyone is very much proud of his learning, scientific knowledge and so on, so on. But if you ask him, "What you are?" "I am Indian," "I am brāhmaṇa," "I am kṣatriya," "I am American." This is the answer you'll get. But that is, I am not. I am not this body. This is the beginning of paṇḍita. This is the beginning.

Amongst the Māyāvāda sannyāsīs, the etiquette is to address one another as Nārāyaṇa. They say, "namo nārāyaṇa," "Everyone is Nārāyaṇa." I address you, "namo nārāyaṇa," and you address me, "namo nārāyaṇa." A mutual praising society of Nārāyaṇas.

Lecture on CC Madhya-lila 25.19-31 -- San Francisco, January 20, 1967:

Amongst the Māyāvāda sannyāsīs, the etiquette is to address one another as Nārāyaṇa. They say, "namo nārāyaṇa," "Everyone is Nārāyaṇa." I address you, "namo nārāyaṇa," and you address me, "namo nārāyaṇa." A mutual praising society of Nārāyaṇas. Nārāyaṇa eko āsīt. In the Vedas it is said that only Nārāyaṇa was before creation. So after creation, all these living entities became Nārāyaṇa. This is their philosophy, that "There is no separate Nārāyaṇa. Nārāyaṇa has manifested pantheism. Nārāyaṇa has manifested Himself in so many varieties. And the varieties is closed; then again, Nārāyaṇa remains." So this Māyāvāda sannyāsīs, they address one another as "Nārāyaṇa." And Caitanya Mahāprabhu was also a sannyāsī, so he is addressing Caitanya Mahāprabhu as the supreme Nārāyaṇa, as the chief Nārāyaṇa. Nityo nityānāṁ cetanaś cetanānām (Kaṭha Upaniṣad 2.2.13). As it is stated in the Kaṭhopaniṣad, that the Supreme Personality of Godhead is the leader of all other personalities. He's also person, we are also person. But He is leader. Of all living entities, He is the supreme living entity. Of all eternals He is the supreme eternal. So the disciple of Prakāśānanda Sarasvatī, he addressed Caitanya Mahāprabhu as the chief Nārāyaṇa, sākṣād-nārāyaṇa. "We are all imitation Nārāyaṇa, but You are the chief Nārāyaṇa."

Festival Lectures

"Although my friends, my admirers, my assistants, my subordinates, they address me Paṇḍitajī, but actually I am not paṇḍita." He said, Grāmya-vyavahāre. Grāmya means ordinary deals, ordinary dealings social etiquette. "They call me Paṇḍitajī, but actually I do not know what is the aim of my life, what is my constitutional position."

Srila Krsnadasa Kaviraja Gosvami's Appearance Day -- Vrndavana, October 19, 1972:

Now Sanātana Gosvāmī says that "Although in the mundane sphere I am what is known as a great, learned man..." Sanātana Gosvāmī informed Caitanya Mahāprabhu: grāmya vyavahāre kahaye paṇḍita. Just like in India, you'll find there is a system. A brāhmaṇa is addressed, "Paṇḍitji." Still, that is the etiquette. A brāhmaṇa is addressed as "Paṇḍitji," a kṣatriya is addressed as "Ṭhākura Saheb," and a vaiśya is addressed as a "Sethji" and a śūdra is addressed as "Choudhari." They have got respect for everyone. So Sanātana Gosvāmī was not a false paṇḍita. Nowadays... I have seen in Calcutta one brāhmaṇa with thread, he was pulling on thela. So somebody addressed him "Paṇḍitajī." So that sort of paṇḍitajī was not Sanātana Gosvāmī, that without any knowledge he was pulling on thela, and he's also a paṇḍitajī. Not like that. He was actually paṇḍita. He was very learned scholar. But he knew his position, that "Although my friends, my admirers, my assistants, my subordinates, they address me Paṇḍitajī, but actually I am not paṇḍita." He said, grāmya-vyavahāre kahe paṇḍita, satya kari māni, āpanāra hitāhita kichui nāhi jāni! Grāmya-vyavahāre. Grāmya means ordinary deals, ordinary dealings social etiquette. "They call me Paṇḍitajī, but actually I do not know what is the aim of my life, what is my constitutional position." Ke āmi, kene āmāya jāre tapa-traya. "I do not know why these threefold miserable conditions of material existence is troubling me. I do not want them."

General Lectures

As a matter of etiquette, God is the sevya God, worshipable God, and guru is the worshiper God. Just try to understand. Worshipable God and worshiper God. This is. Sevya bhagavān-sevaka bhagavān. Just like guru is addressed: "Prabhupāda." Prabhu means "the Lord" and pāda means "the position." "One who has taken the position of the Lord."

Lecture What is a Guru? -- London, August 22, 1973:

Why guru is offered respect like God? Kintu prabhor yaḥ priya eva tasya. Guru is offered the same respect as we offer respect to God. Just like in the morning. The other side, ārātrika was going on, offering to Kṛṣṇa, and this side was ārātrika was going on to offer respect to the spiritual master. The same respect. But guru will never say, and he's not that. Guru will never say, "Now I have become God." No. God does not become. God is always God. So God is God and guru is guru. But, as a matter of etiquette, God is the sevya God, worshipable God, and guru is the worshiper God. Just try to understand. Worshipable God and worshiper God. This is. Sevya bhagavān-sevaka bhagavān. Just like guru is addressed: "Prabhupāda." Prabhu means "the Lord" and pāda means "the position." "One who has taken the position of the Lord." The same thing: sākṣād-dharitvena, prabhupāda. These are the terms, one who is serious to study this science of God, they'll learn all these things. So one who is very serious to understand the science of God, for him a guru is required. Don't try to keep a guru as a matter of fashion, that it has become a fashion to accept somebody, some rascal as guru, and say that "I have got my guru." What kind of guru you have got? You are talking nonsense. Ācāryavān puruṣa veda. One who has accepted guru, he'll talk sense, where there is meaning. He'll never talk any nonsense. That is the sign that he has got guru. He has got the sacred thread. Yes, he's accepted by bona fide guru. That is the sign, sacred thread. So you are offering good respect to your spiritual master. That is very nice. You are very thankful. But at the same time we should remember that how to carry out the orders of the guru so that people may not think that you are talking nonsense. You must be very careful.

1975 Conversations and Morning Walks

These are all bogus things. One should train himself that matravāt para-dareṣu, all women, "my mother." Then it will be possible to live. Therefore the etiquette is to address every woman, "Ma, ma, mother." That is the etiquette.

Morning Walk -- November 2, 1975, Nairobi:

Indian man (4): And their theory is that... I asked Vipramukhya Swami that "Why you have put this? Why you say to your disciple that we should not see the face of the woman?" He said that, "We should avoid." But I said, "Well, okay, when you are walking on the road automatically you will see the ladies." He said, "We turn our face to one side." I said, "First you have seen the woman. Then you are turning." (laughter) "You will look further. You have not seen the women. You have no sense, you know."

Prabhupāda: These are all bogus things. One should train himself that matravāt para-dareṣu, all women, "my mother." Then it will be possible to live... Therefore the etiquette is to address every woman, "Ma, ma, mother." That is the etiquette.

Brahmānanda: You say like "Mother Rukmiṇī"? There's a devotee named Rukmiṇī. You say, "Mother Rukmiṇī"? How do you address a woman? Do you say, "Mother," and then the name of the devotee?

Prabhupāda: No. "Mother," simply.

Brahmānanda: Just "Mother."

Prabhupāda: Yes. They should be addressed, "Mother." That will train.

Indian man (4): In our Indian culture they don't call the name of the mother never, children don't.

Prabhupāda: No. "Mother," simply "mother," that's all. And if the woman treats man as son, then it is all right. It is safe.

Indian woman: We got a very sweet sound. Everything we use "ji." "Matāji", "Pitaji," "Brataji," "Bahinji."

Prabhupāda: Or... And the woman says, "Beta."(?) That's all right.

Devotee (5): The only trouble is in the West we're accustomed to not like our mothers.

Prabhupāda: Huh?

Devotee (5): In the West we don't like our mothers.

Prabhupāda: So you should forget your West or East. (break)

Brahmānanda: Similarly, wife should not be called "Mother."

Prabhupāda: No. Therefore it is said, "other's wife," not your wife. But Rāmakrishnan, he was saying his wife "mother," and he became famous by this foolishness.

Indian man (4): Rāmakrishnan, there are many like Shyāma mother. Her husband, he calls her "mother."

Prabhupāda: Just see. In the Brahma-samaj they call the wife as "sister," and the wife calls the husband "brother," address like that.

1977 Conversations and Morning Walks

The brāhmaṇas were so learned at that time. Therefore brāhmaṇas were addressed as Pandita. Panditaji. Still they're addressed. Brāhmaṇas were addressed as Pandita, kṣatriyas were addressed as Thakura, vaiśyas were addressed as Mahājana, and śūdras were addressed as Chaudhuri. Yes, still. In northern India this is the etiquette.

Evening Darsana -- January 23, 1977, Bhuvanesvara:

Prabhupāda: Politics means formerly the brāhmaṇas were the guide, teacher of the society, guide of the society. Brahminical culture. The brāhmaṇas were not interested in politics. They would give advice to the kṣatriyas, and the kṣatriyas would administer. Brāhmaṇas were not interested to take politics, from time immemorial, even during the time of Mahārāja Pṛthu. Not that the kṣatriyas were irresponsible, no. They were taking guidance from the learned brāhmaṇas, saintly persons, and they were ruling over. Mahārāja Yudhiṣṭhira was doing that. Mahārāja Parīkṣit was doing that. Lord Rāmacandra also.

Guest (2): During the present day, sir, to whom we will treat as brāhmaṇa, kṣatriya and vaiśya and śūdra?

Prabhupāda: That I was explaining. According to the symptom.

Guest (1): Cātur-varnyam mayā sṛṣṭaṁ guṇa-karma-vibhāgaśaḥ (BG 4.13).

Prabhupāda: So actual...

Mr. Pandiya: Bratim(?) eva tu kāraṇam.

Prabhupāda: Yes. Unfortunately, at the present moment there is no brāhmaṇas. Kalau śūdra-sambhavāḥ.

Guest (3) (Indian man): During Pratāparudra's time, his rāja-guru was Kavi Jiya-devācārya (?).

Prabhupāda: Yes. Every king.

Guest (3): And he was his preceptor and minister.

Prabhupāda: The Sarvabhauma Bhaṭṭācārya also was...

Guest (3): (indistinct) to Sarvabhauma Bhaṭṭācārya.

Prabhupāda: Yes.

Guest (3): He wrote Bhakti-bhāgavata mahā-kavya, and taking materials for Tenth Skandha of Bhāgavata, the Bhāgavata, he wrote a kavya called Bhakti-bhāgavata Mahā-kavya in thirty-two cantos, in the work only itself. When Pratāparudra was on expedition to South, he wrote on the bank of the river Kaveri this Mahā-kavya called Bhakti-bhāgavatam, containing thirty-two cantos, each canto containing about two hundred ślokas.

Prabhupāda: Big work.

Guest (3): And recently we have taken up the editing of this manuscript from our...

Prabhupāda: Oh. It was in manuscript.

Guest (3): Yes.

Prabhupāda: The brāhmaṇas were so learned at that time. Therefore brāhmaṇas were addressed as Pandita. Panditaji. Still they're addressed. Brāhmaṇas were addressed as Pandita, kṣatriyas were addressed as Thakura, vaiśyas were addressed as Mahājana, and śūdras were addressed as Chaudhuri. Yes, still. In northern India this is the etiquette.

Guest (1): But, sir, now these things are so complicated only the title indicates the caste.

Prabhupāda: No, no. Nowadays it is topsy-turvied. There is no system, Kali-yuga.

Guest (2): Today somebody is a brāhmaṇa, tomorrow's he's kṣatriya, and day after tomorrow he's something else.

Prabhupāda: Udaraṁ bharatā. Dakṣyaṁ udaraṁ bhāratā. Bas, Kali-yuga. Somehow or other, if you can fill up your bellies, then you are very expert. That is going on. If you can maintain your family nicely, then you are dakṣya. Dakṣyaṁ udaraṁ bhāratā. These symptoms are there in the Śrīmad-Bhāgavatam. Because the Kali-yuga, it is so condemned that it will be difficult to maintain one's body and soul together, that udaraṁ bharita is very expert. He's maintaining. (laughs)

1967 Correspondence

One thing you may note also as a matter of etiquette. The Spiritual Master is addressed as His Divine Grace, a Godbrother is addressed as His Grace, and any Sannyasin is addressed as His Holiness.

Letter to Brahmananda -- San Francisco 30 January, 1967:

One thing you may note also as a matter of etiquette. The Spiritual Master is addressed as His Divine Grace, a Godbrother is addressed as His Grace, and any Sannyasin is addressed as His Holiness.