February 18, 1972
My Dear Ksirodaksayee,
Please accept my blessings. I am in due receipt of your letter of 10th February, 1972, and have noted the contents. One thing is, I left on February 11th from Bombay and still there was neither intimation nor waybill for the 2000 BTG's, and you say "receipt no." and then there is blank, so I am curious how you are doing things, when you say everything was dispatched on the 5th. In 6 days mail cannot travel between Delhi and Bombay? Also, I understand that you were requested to send the magazines immediately upon returning to Delhi from Jaipur, which ended on the 23rd. Why you delayed so long? Now we have no Hindi magazines to distribute, either in Madras or Visakhapatnam, so I think things are not being managed very well, because, even there may be now 2000 magazines in Bombay, also there is no one there now to distribute them, nor will anyone be there until March, so you must take all these things into account, because unless the magazines are distributed nicely, what is the use of printing them? Also, I note that only Rs. 850/- was collected from Jaipur, but I was told by you and by others that more than 1000 magazines were sold. Kindly clear up this matter. And why no magazines (by 10th February) have been sent to Calcutta. There are many Hindi-speaking people there, practically the business community is all Hindi-speaking, so why they have not received any BTG's?
Another thing is, it was stipulated that you would print ten thousand copies each issue, and, as per your letter of 30th December, 1971, you have given me quote from Radha Press at Rs. 7984/- for 10,000 copies, why this is broken? If it is better to order less, still, we are not able to enhance the price so much under the circumstances. For 5,000 copies you have paid nearly Rs. 1/- each copy, so why such huge discrepancy between 80 paise per copy and 1 rupee per copy?
For this first issue, because it cost you a rupee to produce, and because the temples are selling at one rupee, therefore you can only charge them one rupee and we shall take no profit this time. From now on, if you are printing 10,000 copies at 80 paise each, then you may bill 85 paise and they can sell at one rupee. Each center should send their magazine money directly to my BKF Account in Bombay Central Bank of India. I shall advise each center that as soon as they get the magazines they should advance the money via inter-bank mail transfer to my BKF Account.