Divert (Lectures)

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Bhagavad-gita As It Is Lectures

Introduction to Gitopanisad (Earliest Recording of Srila Prabhupada in the Bhaktivedanta Archives):

Because Bhagavad-gītā is spoken by the Supreme Personality of Godhead, therefore people should..., people may not read all other Vedic literatures. Simply if he attentively and regularly reads and hears Bhagavad-gītā, gītā su-gītā kartavyā... And one should adopt this means by all means. Gītā su-gītā kartavyā kim anyaiḥ śāstra-vistaraiḥ. Because at the present age people are embarrassed with so many things that it is hardly possible to divert his attention in all the Vedic literatures. This one literature will do because it is essence of all Vedic literature, and especially spoken by the Supreme Personality of Godhead.

Introduction to Bhagavad-gita As It Is -- Los Angeles, November 23, 1968 :

So this instruction you will find in the Ninth Chapter, man-manā bhava mad-bhaktaḥ (BG 9.34), "Always think of Me." That is the perfection of life, always thinking of Viṣṇu. But one commentator, very big commentator, he says, "This meditation is not up to Kṛṣṇa." Just see. Kṛṣṇa says "Just meditate upon Me," in the Bhagavad-gītā, and the commentator says, "It is not up to Kṛṣṇa." In this way, in similar way or a different way, every commentary on Bhagavad-gītā so far published I have seen, their business is how to divert one's attention from Kṛṣṇa, although in the Bhagavad-gītā the main factor is Kṛṣṇa. That is mentioned here.

Lecture on BG 1.1 -- London, July 7, 1973:

Because the definition of mahātmā is given in the Bhagavad-gītā. The definition of mahātmā is there: mahātmānas tu māṁ pārtha daivīṁ prakṛtim āśritāḥ, bhajanty ananya manaso (BG 9.13). This is mahātmā. Mahātmā means he has taken shelter of Kṛṣṇa cent percent, and his only business is to worship and glorify Kṛṣṇa. That is mahātmā. So Gandhi never believed that there was Kṛṣṇa, but he became mahātmā by popular vote. That's all. That kind of mahātmā is not accepted by the śāstra. Mahātmā is, first symptom of mahātmā is that he must be a great devotee of Kṛṣṇa. That is mahātmā. That is.... Mahātmānas tu māṁ pārtha daivīṁ prakṛtim āśritāḥ (BG 9.13). And he is not under any material world. He is in the spiritual world. Daivīṁ prakṛtim āśritāḥ. And what is the symptom? Bhajanty ananya-manaso. Ananya-manaso, without any diversion, he's simply devoted to Kṛṣṇa. This is mahātmā. Everything is there in the Bhagavad-gītā, therefore I request you to study Bhagavad-gītā thoroughly as it is.

Lecture on BG 1.16-19 -- London, July 16, 1973:

That is also another responsibility of kṣatriya. If a girl proposes, "I want to marry you," a kṣatriya cannot refuse, he cannot refuse. He must marry that girl, even at the risk of life. This is kṣatriya spirit. One rākṣasī, she wanted to marry Bhīma. So Bhīma refused, she was a rākṣasī. So she complained to Mahārāja Yudhiṣṭhira that I wanted to marry Bhīma but he has refused. And Yudhiṣṭhira Mahārāja compelled Bhīma, "You must marry. Even though she is rākṣasī, you are kṣatriya you cannot refuse." This was the system, very nice system, brāhmaṇa, kṣatriya, vaiśya, śūdra. Don't work now, you should hear. You cannot divert your attention.

Lecture on BG 2.1 -- Ahmedabad, December 7, 1972:

Ātmendriya-prīti. If you want to satisfy your senses, that is called kāma, lust. Kṛṣṇendriya-prīti-icchā dhare 'prema' nāma. The same thing, when you try to satisfy the senses of Kṛṣṇa, that is called prema. So we have to divert the activities for Kṛṣṇa. That is Kṛṣṇa consciousness. Just like Arjuna. Arjuna, he, in the beginning, he denied to fight. That, our subject matter. He was crying. "No, no, I cannot fight." So apparently Arjuna was very nice gentleman that he is forgetting his claim over the kingdom, he's nonviolent, he's not willing to fight with his brothers, and he was crying so compassionate. So from materialistic point of view, he was very nice. But immediately, as we'll begin tomorrow, Kṛṣṇa says that "Why you are thinking like anārya?" Anārya. Anārya-juṣṭam. "This kind of thinking is not for āryas, Āryans. It is for the non-Āryans." He did not... And the whole Bhagavad-gītā was spoken to Arjuna to make him ārya.

Lecture on BG 2.9 -- London, August 15, 1973:

In the lower than human being condition, we have to work very hard simply for four necessities of life: eating, sleeping, mating and defending. Sense gratification. Main object is sense gratification. Therefore everyone has to work very hard. But in the human form of life, Kṛṣṇa gives us so much facilities, intelligence. We can make our standard of living very comfortable, but with the purpose of attaining perfection in Kṛṣṇa consciousness. You live comfortably. That's all right. But don't live like animals, simply increasing sense gratification. The human effort is going on how to live comfortably, but they want to live comfortably for sense gratification. That is the mistake of the modern civilization. Yuktāhāra-vihāraś ca yogo bhavati siddhiḥ. In the Bhagavad-gītā it is said yuktāhāra. Yes, you must eat, you must sleep, you must satisfy your senses, you must arrange for defense—as much as possible, not to divert attention too much. We have to eat, yuktāhāra. That's a fact. But not atyāhara.

Lecture on BG 2.18 -- Hyderabad, November 23, 1972:

So in this age, this is simply waste of time. If you actually interested in spiritual advancement of life, if you divert your attention in so-called worship of this demigod, that demigod, this demigod, then you'll simply waste your time. There will be no advancement. And even you become perfect in worshiping the demigods, then what will be your profit? The profit will be: yānti deva-vratā devān (BG 9.25). You can go to the planets where the demigods live. But the planets and this material world, everything will be annihilated. Antavat tu phalaṁ teṣām (BG 7.23). Suppose you are promoted to the Brahmaloka. That is also antavat. It will be finished, because by the end of Brahmā's duration of life, everything within this universe will be finished. Therefore antavat. That is not permanent. But if you manage to go back to home, back to Godhead, then yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). Then that is perfect life.

Lecture on BG 2.32 -- London, September 2, 1973:

Yuddham means a political fight. Nowadays. Just like in our India, Pakistan and Hindustan, they are always planning fighting. That is political. That is political. When the Pakistan's government cannot manage, nobody is managing nicely, neither Pakistan or Hindustan, but they divert their attention the religious slogan—"Hindus are our enemies." Or "the Pakistan is our enemies." The so-called national slogan. Here also, everywhere. Yasyātma-buddhiḥ kuṇape tri-dhātuke (SB 10.84.13). Here in Europe also the two wars was arranged by the German people, they were envious of the English people. So these wars are not right wars, righteous wars. No. They are play of the diplomats, politicians—they engage. When they cannot manage things very nicely, they engage people into war. That's all. Divert the attention. But war is not meant for that. War is meant for that, when people are not properly being trained up by the king of the state, the other king can attack him.

Lecture on BG 2.40-45 -- Los Angeles, December 13, 1968:

So the reference of Śrīmad-Bhāgavatam... Attention diverted. (aside:) Yes. Yes. Keep it open. Let them come. Yes. There is a verse in Śrīmad-Bhāgavatam in connection with instruction of Nārada Muni to Vyāsadeva. And Vyāsadeva was disciple of Nārada Muni, and Vyāsadeva compiled so many Vedic literatures, Mahābhārata, Purāṇas, Vedānta-sūtra, Upaniṣads, various types of... Not types. Practically the same Vedas, divided into departmental knowledge for understanding of the common people. Just like Mahābhārata. Mahābhārata is the history of India. Mahā means great, and bhārata means India. And you see, Mahābhārata is the history of two royal families fighting in the Battle of Kurukṣetra and politics and diplomacy. This is the subject matter of Mahābhārata. Of course, there are many nice instructions. So this Mahābhārata was especially made for the less intelligent class of men.

Lecture on BG Lecture Excerpts 2.44-45, 2.58 -- New York, March 25, 1966:

"Those who are too much attached with these bodily pleasures, and by that conception, one who is illusioned, that person cannot fix up in his identification with the soul." So that is the critical point. That is the critical point, that if we indulge in our bodily pleasure, that pleasure is flickering. That pleasure is flickering. We cannot enjoy. Bodily pleasure we cannot enjoy. That is an intoxication, something like intoxication. That is not pleasure, actual pleasure. Actual pleasure is of the soul, not of this body. So we have to guide our life, we have to mold our life in such a way that we must not be diverted by the so-called bodily pleasures. And if we are diverted by the bodily pleasure, then we cannot be fixed up in our identification with the soul. This is clear.

Lecture on BG 2.62-72 -- Los Angeles, December 19, 1968:

Here is the secret of yoga system. Yoga indriya-saṁyama. The real purpose of yoga is to control the senses. Our material activities means to engage the sense in some particular objective or enjoyment. That is our material engagement. And yoga system means that you have to control the senses and detach the senses from material enjoyment, or material pleasure and pains, and divert it, focusing towards seeing the Supersoul Viṣṇu within your soul (self?). That is the real purpose of yoga. Yoga does not mean... Of course, in the beginning there are different rules and regulations, sitting posture, just to bring the mind under control. But they are not end themselves. The end is to stop the material engagement and begin spiritual engagement.

Lecture on BG 2.62-72 -- Los Angeles, December 19, 1968:

We are being bound up by some false illusory beauty of this world. Mirage. The exact example is the mirage. What is mirage? Reflection of the sunlight on the desert appears like water. Where is water there? There is no water. The animal, thirsty animal, is after the mirage. "Oh, here is water. I'll be satisfied." Similarly we are hankering after, running after the mirage. There is no peace, there is no happiness. Therefore we have to divert our attention back to Godhead. Don't run after this mirage. Just turn back to Godhead, back to Kṛṣṇa. That is our propaganda. Don't divert your... Don't engage your senses in the illusory material beauty. Just apply your senses to Kṛṣṇa, the real beautiful. That is Kṛṣṇa consciousness.

Lecture on BG 4.4 -- Bombay, March 24, 1974:

Arjuna knew it perfectly well that Kṛṣṇa, his friend, is the Supreme Personality of Godhead. But to clarify the matter for others.... Because those who are not devotee, they cannot understand Kṛṣṇa or Bhagavad-gītā. That we have explained in the previous verse. Kṛṣṇa says that "The subject matter of Bhagavad-gītā is a great mystery, rahasyam, but because you are My devotee and because You are My friend, therefore I am again, speaking to you the same yoga system which was long long, millions of years ago I spoke to the sun-god." Imaṁ vivasvate yogaṁ proktavān aham avyayam (BG 4.1). It is lost now. Sa kāleneha yogo naṣṭaḥ parantapa. "Because the paramparā system has been diverted or misused, therefore it is now lost. But still, I shall again repeat the same yoga system, which is very, very old, purāṇam. Although I spoke it first to Vivasvān, the sun-god..."

Lecture on BG 4.7-9 -- New York, July 22, 1966:

So human, human mission, human life should be utilized for this purpose. This is the dharma. This is real, our engagement. We have diverted our engagement for satisfying our material needs. Oh, that is not the mission of human being. That is the mission of lower animals.

āhāra-nidrā-bhaya-maithunaṁ ca

sāmānyam etat paśubhiḥ narāṇām

dharmo hi teṣām adhiko viśeṣo

dharmeṇa hīna paśubhiḥ samānāḥ

This is the mission, that āhāra-nidrā-bhaya-maithuna. These are our material needs. The problem of eating, the problem of sleeping, or shelter, the problem of defense, and the problem of sense gratification. These four problems are common to the human being and to the animals. The animals have also got these problems, eating, sleeping, defending and, what is called? Sense gratification. We have got also those problems. So they are also trying to solve these problems and if we are also engaged in simply solving these problems, then what is the difference between the animals and the human being? The human being... The next line says dharmo hi teṣām adhiko viśeṣaḥ. The human being has got a special qualification by which he can develop the transcendental Kṛṣṇa consciousness, and if he does not do that, then he's in the category of the animals.

Lecture on BG 4.37-40 -- New York, August 21, 1966:

Just like a child... Child is playing all day and doing mischief in the house, and... So he cannot be stopped mischief-doing. He must be given some engagement. If he's given some engagement, some playthings, and if his attention is diverted there, then he'll stop mischief-making in the house. Otherwise, idle brain, devil's workshop. He will go on, go on. So therefore we must have spiritual engagement. Simple understanding that "I am spirit soul" will not help me.

Lecture on BG 6.25-29 -- Los Angeles, February 18, 1969:

Suppose you are trying to concentrate your mind on Kṛṣṇa, and your mind is diverted, going somewhere, in some cinema house. So you should withdraw, "Not there, please, here." This is practice of yoga. Not to allow the mind to go away from Kṛṣṇa. If you can practice this simply. Don't allow the mind to go away from Kṛṣṇa and because we cannot fix up our mind sitting in one place in Kṛṣṇa, that requires very high training. To sit down in a place and always fix up in Kṛṣṇa the mind, that is not very easy job. One who is not practiced to it, if he simply imitates, then he will be confused. We have to engage ourself always in Kṛṣṇa consciousness. Everything we do must be dovetailed in Kṛṣṇa. Our usual activities should be molded that it has to do everything for Kṛṣṇa. Then your mind will be fixed up in Kṛṣṇa.

Lecture on BG 6.25-29 -- Los Angeles, February 18, 1969:

Therefore this is the only method. That you chant loudly and hear. Hare Kṛṣṇa. If your mind is in other things it will be forced to concentrate on the sound vibration "Kṛṣṇa." You haven't got to withdraw your mind from other, automatically it will be withdrawn because the sound is there. (sound of car going by) Just like the motor car sound is going on. Automatically your attention is diverted there. Similarly if we chant Hare Kṛṣṇa, so automatically my mind will be fixed up. Otherwise I'm accustomed to fix up my mind in so many things. So yoga practice means to withdraw the mind and again fix up in Kṛṣṇa. So this vibration of chanting automatically helps us in that yoga practice.

Lecture on BG 6.32-40 -- New York, September 14, 1966:

Now, you can understand how much time could be, I mean to say, allowed for this discussion. That was a battlefield. Immediately has to be fight. Everyone is ready. And utmost, one hour... I don't think... That is utmost. So within this one hour the whole Bhagavad-gītā was discussed, and Arjuna changed his decision and he fought. Now, within that time He is also instructing Arjuna about the yoga system. Now, after hearing the details of yoga system, how to sit down, how to keep the body straight, how to keep the eyes half-closed and how to see the uppermost part of the nose without diverting your attention, and in secluded place, in a sacred place, alone—all this paraphernalia is described for performing perfect yoga system. Now, Arjuna, after hearing everything from Kṛṣṇa, he is replying.

Lecture on BG 6.35-45 -- Los Angeles, February 20, 1969:

Calita-mānasaḥ. Calita-mānasaḥ means diverting the mind from the practice of yoga. Yogāc calita-mānasaḥ. Yogāt means from the practice of yoga and calita means diversion. Mānasaḥ means mind. Yogāc calita-mānasaḥ. So there is every chance. Everyone has got experience. You're trying to read some book, concentration, but mind is not allowing, it is disturbed. So it is very important factor to control the mind. That is the real practice.

Lecture on BG 7.1 -- San Diego, July 1, 1972:

Actual yoga system is to concentrate on the form of Viṣṇu. Dhyānāvasthita-tad-gatena manasā. By... Meditation means to concentrate the mind without being diverted to any other subject. Simply thinking of Lord Viṣṇu. That is the yoga meditation recommended in Vedic literature. So here also, Kṛṣṇa says "Me." Kṛṣṇa and Viṣṇu, the same. Viṣṇu is expansion of Kṛṣṇa. So when we concentrate our mind upon Kṛṣṇa, Viṣṇu is included there.

Lecture on BG 7.1 -- Bombay, January 13, 1973:

This is our relationship. We are eternal servant of Kṛṣṇa. Therefore Kṛṣṇa is asking here: mayy āsakta. We are eternally related with Kṛṣṇa, but now, under the influence of this material energy or illusory, external energy, we have forgotten Kṛṣṇa. Therefore Kṛṣṇa says that "You have to divert your attention, attachment, to Me." Mayy āsakta. Mayi. Kṛṣṇa says mayi. Mayy āsakta. Mayy āsakta-manāḥ. Mind has to be always fixed up in Kṛṣṇa. This yoga has to be practiced. As Mahārāja Ambarīṣa did: sa vai manaḥ kṛṣṇa-padāravindayoḥ (SB 9.4.18). He always... He was a great emperor. He had many business, political and maintenance of the kingdom. He was always busy, great emperor of the whole world, but still he fixed up his mind always on the lotus feet of Kṛṣṇa. That is called kṛṣṇa-āsakti.

Lecture on BG 7.1 -- Calcutta, January 27, 1973:

So here, this process is explained by Kṛṣṇa Himself. The śāstra says this is the process. But still Kṛṣṇa is explaining Himself the process. The process is mayy āsakta-manāḥ. One has to increase his attachment for Kṛṣṇa. We have got attachment for so many things. We have to divert the attachment towards Kṛṣṇa. Mayy āsakta-manāḥ pārtha yogam. This is the yogaṁ yuñjan. One has to perform, execute, mad-āśrayaḥ. This yoga can be executed when we take shelter of Kṛṣṇa, mad-āśrayaḥ. Mad-āśrayaḥ means either you take shelter of Kṛṣṇa or one who has taken shelter of Kṛṣṇa. Mad-āśrayaḥ. In two ways you can take it, the meaning. Mad-āśrayaḥ. One who does not know except Kṛṣṇa, he's also mad-āśrayaḥ. And one who has taken shelter of Kṛṣṇa, that is also mad-āśrayaḥ. So one has to become a devotee, or to take shelter of a pure devotee to practice the yoga system.

Lecture on BG 7.1-3 -- Paris, June 13, 1974:

It is said that one has to select a very sacred, secluded place. He has to sit down there in a posture just like a perpendicular, a straight line, the neck and the body. And then he has to think of Kṛṣṇa or Viṣṇu. The thinking should be so careful that one cannot divert his attention to any other subject matter. In the Pātañjala yoga system, it is said yoga indriya-saṁyama: yoga means to control all the senses. Because unless the senses are controlled, the mind will be flickering, go this way, that way, that way. So mind is the leader of all other senses. If you control the mind, concentrate on the feature of the Supreme Lord, that is the yoga system. The, in the... Therefore, describing the yoga system, Kṛṣṇa prescribes so many methods, but after hearing the system of practicing yoga, Arjuna replied that "Kṛṣṇa, this system is so difficult I cannot practice it."

Lecture on BG 7.1-3 -- Paris, June 13, 1974:

"My dear Arjuna, the..." Mayy āsakta-manāḥ. "Just try to divert your attachment to Me." Attachment, we have got attachment. Everyone has got attachment to something. So this yoga system, bhakti-yoga system, means simply divert the attachment to Kṛṣṇa. That's all. When the mind is fully diverted for increasing attachment of Kṛṣṇa, that is called bhakti-yoga.

Lecture on BG 7.3 -- London, March 11, 1975:

But actually, they do not see that these devotees are engaged in working twenty-four hours but not for sense gratification like the hogs, but for satisfaction of Kṛṣṇa. That is the difference between Kṛṣṇa consciousness man and ordinary man, karmī man. Therefore Kṛṣṇa says that all these men, they are engaged. But the śāstra says, "No, no. You live with the minimum necessities. Don't increase your necessities unnecessarily." This is Vedic civilization. And the modern civilization is even increase your necessities—a machine for shaving your cheek. You see? Another machine, another attention diversion. More machine means more diversion of attention. I have to take care, more technician, more technologies. Simply if one razor can shave, can make my cheek very clean, where is the necessity? Formerly, at least we Indian know that go to a blacksmith and he prepares a razor, very nice razor. You pay him four annas, and it will last for your life and shave your cheek very nicely, daily or occasionally. But the modern civilization means that in everything there must be machine. That is the advancement of material... But the śāstra says, "What is the use of taking so much labor?" Kaṣṭān kāmān. Kaṣṭān means with so much labor. If you create some convenience by the so-called machine use, you create so many other inconveniences.

Lecture on BG 8.12-13 -- New York, November 15, 1966:

Nitya-yuktasya yoginaḥ. Nitya-yukta means continuously in trance. He's the highest yogi, continuously thinking of Kṛṣṇa, always engaged in Kṛṣṇa consciousness. For him, ananya-cetāḥ... He does not divert his attention to this sort of process or that sort of yoga system or the jñāna system or dhyāna system. No. Ananya-cetāḥ. Simply the only one system, Kṛṣṇa. Ananya-cetāḥ. Ananya-cetāḥ, "without any deviation." He's not disturbed by anything. Simply Kṛṣṇa. Ananya-cetāḥ satatam. Satatam means anywhere and any time. Just like my residence is at Vṛndāvana. That is the place of Kṛṣṇa. When Kṛṣṇa advented Himself, He was there. So now I am in America, in your country, but that does not mean that out of Vṛndāvana. Because if I think of Kṛṣṇa always, so it is as good I am in India. In Vṛndāvana, I am as good as in New York, in this apartment. The consciousness is there. So Kṛṣṇa consciousness means you already live with Kṛṣṇa in that spiritual planet. Simply you have to wait for giving up this body.

Lecture on BG 9.22-23 -- New York, December 8, 1966:

Well, you can do your business and think of Kṛṣṇa, and what is your harm? And that thinking may be, I mean to, divert your attention, but if you chant Hare Kṛṣṇa Hare Kṛṣṇa, you will practice. And Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare, Hare Rāma Hare Rāma Rāma Rāma Hare Hare. But you will not be deviated what you are doing, but at the same time, you will be able to hear this sound, transcendental sound vibration. So this is the formula given by the Lord Himself. Please try to follow it. Ananyāś cintayanto mām. Always, always chant Hare Kṛṣṇa. There is no rule, no regulation. Never mind what you are, what you are doing. Simply chant and hear. We are anxious that everyone may take up this simple thing.

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

Anyone who is devotee, naturally he'll worship Kṛṣṇa. The temple is there, we worship. Then? Man-manā bhava, mad-yājī māṁ namaskuru. And worshiping Kṛṣṇa means, if you cannot do anything, you simply go and offer your obeisances, that's all. It is open to everyone. There is no restriction that such and such men can come and offer obeisances. No. Anyone. Māṁ hi pārtha vyapāśritya ye 'pi syuḥ pāpa-yonayaḥ (BG 9.32). Even born in low-grade family, it doesn't matter. So where is the difficulty? That we want to discuss. To become Kṛṣṇa conscious, is there any difficulty for any person anywhere, any part of the world? Let us discuss this point. Huh? You sit down properly. I say you, yes. So, discuss this point. What is the difficulty? Why people are not Kṛṣṇa conscious. But the process is simple. Man-manā bhava mad-bhakto mad-yājī (BG 18.65). The result? Don't divert your attention.

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

They want to love Kṛṣṇa, but they divert their love to other things. That is the difficulty. If you want to love Kṛṣṇa, then follow this—man-manā bhava mad-bhakto mad-yājī māṁ namaskuru. If you love Kṛṣṇa, then why you are diverting your attention? You are worshiping Deity, you are thinking of loving some woman. That's all. Huh? Why you are diverting? If you love Kṛṣṇa, you are engaged in Kṛṣṇa's service, just decorate nicely. Why you are diverting your attention? That means I'm not yet convinced that by loving Kṛṣṇa I'll be perfect. That is the difficulty.

Lecture on BG 10.4 -- New York, January 3, 1967:

It is not meant for material enjoyment. Material enjoyment means eating, sleeping, and defending and mating. These four principles, they are called material enjoyment. Just like we see advertisement. The other day I was seeing the New York Times magazine. So all advertisements were based on mating. That's all. So because mating is most attractive, therefore the shopkeepers, they advertise their dress, putting before one very nice girl. Because our attraction is for mating, so as soon as we see a nice girl our attention is diverted immediately. That is the psychology. So these are all material enjoyments: eating, sleeping, defending and mating.

Lecture on BG 13.14 -- Bombay, October 7, 1973:

So we are now discussing jñeyam, the object of knowledge. Previously we discussed the process of knowledge, amānitvam adambhitvam ahiṁsā kṣāntir ārjavam, ācāryopāsanam... (BG 13.8). Twenty items we have discussed. The chief is: mayi cānanya-yogena bhaktir avyabhicāriṇī. The chief of them is bhakti, mayi ca ananya-yogena, without any diversion. Ananya-yogena bhakti-yoga. That is the chief point. Then other qualities of knowledge will develop automatically. Yasyāsti bhaktir bhagavaty akiñcanā sarvair guṇais tatra samāsate surāḥ (SB 5.18.12).

Lecture on BG 15.15 -- August 5, 1976, New Mayapur (French farm):

The difficulty is when a person is missing the aim of life, his energy is diverted in different misleading ways. Just like for our bodily necessities of life we require to eat, we require to sleep, we require some sense pleasure or sex pleasure, and we require some defense. So that is arranged, you eat, you sleep, you have wife or husband, enjoy, and properly defend yourself, but the business is different. Business is different means living peacefully he has to realize God, his relationship with God. That is his real business. But because people are not educated to the real business, he thinks that these four principles of bodily necessities of life, eating, sleeping, sex and defense, that is my business.

Lecture on BG 17.1-3 -- Honolulu, July 4, 1974:

Sudāmā: She says that how much comment should there be for reading the books. In other... Actually the situation is that to be proper śikṣā, means that one must give instruction as the spiritual master. He has to follow your program, rising early...

Prabhupāda: we have already sung. Āra nā kariha mane āśā. Guru-mukha-padma **. What is that? Read.

Bhadra-vardhana: Āra nā kariha mane āśā **.

Prabhupāda: Ah. Mean do not think otherwise. Whatever guru has said accept it, finally. Āra nā kariha mane āśā **. Don't divert from this. This is the instruction. How you can divert from the instruction of guru?

Woman Devotee: So just read it, not comment.

Prabhupāda: Yes. You read it or not read it, but you have to realize. Suppose one is illiterate. It cannot read. But he can follow...

Srimad-Bhagavatam Lectures

Lecture on SB 1.1.2 -- London, August 16, 1971:

When an ordinary person writes, he writes with defective instruments. First of all, any man within this world, however great he may be, he must commit mistake. That's a fact. There are many instances, simply for little mistake. Just like Hitler. Hitler planned so gorgeously winning over the world. A little mistake, as soon as his attention was diverted toward Russia, he was finished. The Britishers tried to divert his attention toward the Russia. Little mistake. Otherwise Hitler would have come out victorious. There are many instances, in political field, in sociological field.

Lecture on SB 1.1.3 -- Caracas, February 24, 1975:

So any religious system which is teaching to divert the attention of the follower to so many things, that is cheating religion. Just like in India, there is a class of men. They are called Māyāvādīs. They recommend that "You worship any demigod. The result is the same." This is false religion. Kṛṣṇa said that mām ekaṁ śaraṇaṁ vraja: "Only surrender unto Me." Then one may ask that "In the Vedas there are... So many demigods' worship is recommended. Is that false?" That is not false. Because it is mentioned in the Vedas, you cannot say it is false. But they are meant for all material benefit.

Lecture on SB 1.2.6 -- Vrndavana, October 17, 1972:

This has been proved divertedly edited. Actually, devotional service rendered to the Supreme Lord not for my satisfaction, but rendering devotional service to the Lord, the self is automatically satisfied. If I make a motive that "I shall render service to the Lord so that I will be very much satisfied..." No. No. That, that becomes motivated. That "I will be satisfied," that is the first consideration. There should be no motive at all. I may be satisfied, not sati..., that is not my business. But still, I'll have to serve the Lord.

Lecture on SB 1.2.6 -- London, July 23, 1973:

You are trying to be happy by adjustment of material conditions, but that is not possible. Māyā is very strong. She'll not let you become happy under material condition. That is not possible. Then how one can become happy? Mām eva ye prapadyante māyām etāṁ taranti te (BG 7.14). As soon as you become obedient, surrender to Kṛṣṇa, you become transcendental to the laws of material nature. Mahātmānas tu māṁ pārtha daivīṁ prakṛtim āśritāḥ (BG 9.13). Those who are mahātmās, they are not under material condition. They are under spiritual guidance. Daivīṁ prakṛtim āśritāḥ. And what is their symptom? Bhajanty ananya-manasaḥ. Without any diversion, they are engaged in bhajana. Śravaṇaṁ kīrtanaṁ viṣṇoḥ. This is bhajana.

Lecture on SB 1.2.10 -- Delhi, November 16, 1973:

So we should be awakened to the consciousness, "Now what is my duty?" We should inquire. And for your inquiry, the answers are there already in the Bhagavad-gītā, in the Śrīmad-Bhāgavatam, in the Upaniṣads. We have got in the Purāṇas. So we should utilize it. So instead of utilizing this knowledge, this treasurehouse of knowledge, we are reading bunch of useless newspapers. You see? In the Western countries, most of you may know, they are delivering in the morning such big lump of newspapers. And after one hour, it is thrown away. Who will read that? But people's attentions are diverted by so many nonsense literatures, and they are not interested to inquire from the real source of knowledge, real treasurehouse of knowledge. Therefore here it is said that jīvasya tattva-jijñāsā: "Your only business is to inquire about the truth." And that truth should be inquired from whom? Tasmād guruṁ prapadyeta jijñāsuḥ śreya uttamam (SB 11.3.21).

Lecture on SB 1.2.14 -- Los Angeles, August 17, 1972:

If you want perfection, But if you want again to become cats and dogs, which you have already passed through and now you have come to this human form of body, then you do whatever you like. But if you want to make this life perfect, stop this business of becoming repeatedly cats and dogs and trees and this and that, then this is the process: tasmād bhārata. Ekena manasā. Concentrating fully. Ekena. With one attention. No diversion. Ekena manasā, bhagavān sātvatāṁ patiḥ. Don't be afraid that "If I simply concentrate my mind in Kṛṣṇa, then how other things will go on?" No. Bhagavān sātvatāṁ patiḥ. He is very careful about His devotee. Kṛṣṇa, God, is giving everyone's food, but that is according to karma, according to his quality and position. He's getting food. Just like hog is getting food, but he cannot get more than stool. He cannot claim, "Give me halavā." No, that's not possible. You must eat stool. Because you are, by your karma, you have got this body, hog, you must eat stool.

Lecture on SB 1.2.14-16 -- San Francisco, March 24, 1967:

So this process will make you understand the Absolute Truth. You just follow this principle ekena manasā, with one attention, without diverting your attention to any other subject matter. If you follow this principle, ekena manasā, to hear, to chant, to think of and to worship... This simple process. This is the injunction of Śrīmad-Bhāgavatam.

Lecture on SB 1.2.26 -- Vrndavana, November 6, 1972:

"My dear Lord Kṛṣṇa, I have simply wasted my time, simply." Without Kṛṣṇa consciousness, actually, simply we are wasting time. Simply. Such opportunity, human form of life. We are..., our attention is diverted simply for eating, sleeping, mating and defending. And our real business is spoiled. That is summarized by Narottama dāsa Ṭhākura, that: hari hari biphale janama goṅāinu. "I have simply spoiled my life." Manuṣya janama. This human form of life was especially meant for understanding Kṛṣṇa, Rādhā-Kṛṣṇa. If not Rādhā-Kṛṣṇa, at least Kṛṣṇa, or Battle of Kurukṣetra.

Lecture on SB 1.3.20 -- Los Angeles, September 25, 1972:

So because I wanted my sense gratification, now painting has become several logs. Especially in your country. What is that painting? That means the tendency toward making it zero. Śūnyavādi. We say, "You have got taste for painting. You are nice painter. Just paint Rādhā-Kṛṣṇa. You see how nice it is." So painting is not to be stopped. It is simply diverted for Kṛṣṇa. That is Kṛṣṇa consciousness movement. We don't want to kill, but we simply divert to Kṛṣṇa. Purification, that is. If you don't divert your attention to Kṛṣṇa, then more and more, you will become sinful, and everything will be polluted.

Lecture on SB 1.5.11 -- New Vrindaban, June 10, 1969:

It is simply wasting time, valuable time in the human life, to divert our attention to such ordinary literature. They are called grāmya-kathā. In Sanskrit language it is called grāmya-kathā. Grāmya-kathā means any book, any poetry, or any novel, or any drama... There is some hero and heroine, a man or woman, about their loving affairs, tragedy, comic, like that. Actually, it is grāmya-kathā. The same thing as we are experiencing daily, āhāra-nidrā-bhaya-maithunam, this eating, sleeping, mating, that's all. What is the value of such literature? What do you gain by that? No. Simply mental agitation. And if it is sex literature, then it is very appealing. So that means it is something like haviṣya kṛta(?)... Just like if you offer fuel on the fire, the fire will go on and it will, I mean to say, consume as much as you go on giving fuel. But there is no śānti. The fire will never be extinguished. Actually, what we want? What is the mission of our life? What is the aim of our life? We are hankering after śānti, or peace. So that sort of literature will not give us any peace. It will simply agitate the mind.

Lecture on SB 1.5.11 -- New Vrindaban, June 10, 1969:

So it does not require any artificial musical knowledge or dancing knowledge. Out of your own ecstasy, you will dance, you'll chant. You don't require to study. Just like our playing of mṛdaṅga. Nobody has gone to an expert mṛdaṅga player to learn it. Whatever I play, I sing, I never studied under some expert teacher. But by practice, chanting, it may be melodious, it may be very nice or not. That doesn't matter. We are not concerned about that, whether it is appealing to the people or not. It will appeal; there is no doubt about it. But we don't require to divert our attention on these things. Simply because there is glorification of the Lord, it will be palatable. Just like Parīkṣit Mahārāja said, bhavauṣadhāc chrotra-mano-'bhirāmāt ka uttama-śloka-guṇānuvādāt virajyeta vinā paśughnāt (SB 10.1.4).

Lecture on SB 1.5.13 -- New Vrindaban, June 13, 1969:

Citta means your mind, or heart, completely absorbed in Kṛṣṇa thought. That means Kṛṣṇa consciousness. That is samādhi. Citta aikāgrena. Ekāgra,(?) without diverting your heart and mind to any other business, if you simply be engaged twenty-four hours in Kṛṣṇa's activities, that is samādhi. That is samādhi. So by yoga process, one has to come to this platform of samādhi. That is the perfection of yoga. And this Kṛṣṇa consciousness is directly that stage. Therefore it is the perfect yoga system. One has to come to that stage, samādhi. And samādhi means without any diversion, you have to think always of Kṛṣṇa. So even a... Just like this man, this brāhmaṇa. He was simply... He was illiterate. He did not know what is Bhagavad-gītā's character, what is written there. But there is samādhi. He was thinking of "Kṛṣṇa and Arjuna, Kṛṣṇa and Arjuna, how they are talking, how they are sitting, how the chariot is going, how Kṛṣṇa is nice." This is thinking. That is samādhi.

Lecture on SB 1.5.13 -- New Vrindaban, June 13, 1969:

Cittaga..., akhilasya bandhasya muktaye. Then again, Śrīdhara Svāmī says that "This process is for giving liberation from all kinds of material bondage." Akhilasya bandhasya muktaye tam anusmara smṛtya varṇayata.(?) And again Śrīdhara Svāmī gives note herewith that "Not only you meditate, but you preach. That will help your meditation." Just like I am speaking to you. I am meditating simultaneously. Unless I remember, how can I speak to you? Unless my attention is concentrated without any diversion in Kṛṣṇa subject matter, how can I speak to you? So that is also samādhi. Don't think that one who is simply sitting, he is in samādhi. One who is preaching, he's also in samādhi, because he's thinking of Kṛṣṇa. Otherwise, how he can talk of Kṛṣṇa if he does not think of Kṛṣṇa? Śrīdhara Swami gives... Tam anusmara smṛtya varṇayata. Varṇayata means "Describe also, preach." Ity artha. Etac ca vakhyantaram iti madhyama-puruṣa-prayogaḥ.

Lecture on SB 1.5.18 -- New Vrindaban, June 22, 1969:

So our main business is how to improve Kṛṣṇa consciousness. We should not divert our attention in any other material condition of improvement. That is actually not improvement. It is simply illusion, that "I am making improvement." What improvement? Suppose you are earning now, say, five hundred dollars per month. If you earn, say, five million dollars, so then what? Will you eat more than four cāpāṭis? (laughter) You'll eat the same four cāpāṭis. And you'll occupy the same six feet bed. You may acquire the whole property of West Virginia, (laughter) but you'll have to lie down on six feet. (laughter) That's all. And you'll have to eat four cāpāṭis. So this is māyā. This is māyā, "I am improving." What you are improving? You'll not be taller. You'll not be great eater, nothing of the sort. Whatever you have already, you'll have so the same thing.

Lecture on SB 1.7.6 -- Vrndavana, September 5, 1976:

We have seen in many places by performing yajña, the saṅkīrtana-yajña, where it was very dry, rain has fallen. This is practical. So things are very easy. But instead of producing food grains, we are producing Goodyear tires. So how we can eat? Now when there is scarcity of foodstuff you cannot eat the Goodyear tires. But people's attention has been diverted in the industrial activities. They are given allurement, "Come here. I shall give you twenty rupees per day. You give up your agricultural activities. You come in the factory. Produce tire tube, iron stool," and so on so on. So we are violating the orders of Kṛṣṇa. Kṛṣṇa says that produce foodgrain. But we are producing unnecessary things. And therefore you are suffering. Kṛṣṇa is giving very good advice: annād bhavanti bhūtāni. You produce sufficient foodgrain, all over, not only here. Another anartha is this nationalism. Nationalism: "This is America," "This is India," "This is Africa," "This is Australia." Why? Īśāvāsyam idaṁ sarvam (ISO 1). Simple thing. Everything belongs to God. Īśāvāsya. There will be no scarcity. I have studied very thoroughly that there are sufficient land still without any cultivation.

Lecture on SB 1.7.11 -- Vrndavana, September 10, 1976:

Spiritual life does not mean you have to grow four hands and four legs. No. Simply you have to give up these tendencies of vyavāyāmiṣa-madya-sevā. Therefore śāstra gives you training how to... Therefore here it is said, harer guṇākṣipta-matir bhagavān bādarāyaṇiḥ. (aside:) Don't do that. Don't divert attention. If you cannot understand, you can go play there. Harer guṇākṣipta. So you cannot be mad after harer guṇa unless you give up your madness of material enjoyment. So long we are mad after material happiness, then we do anything wrong, nūnaṁ pramattaḥ kurute vikarma (SB 5.5.4). Vikarma means activities which are forbidden. Just like vyavāyāmiṣa-madya-sevā—these are forbidden. But they indulge in these things nowadays all over the world, vyavāyāmiṣa-madya-sevā. This is vikarma, forbidden activities. But they indulge in. Why? Because pramatta. They have become mad.

Lecture on SB 1.7.47-48 -- Vrndavana, October 6, 1976:

So a Vaiṣṇava is disturbed, perturbed. How these rascals are suffering so much in material condition. So how to teach them Kṛṣṇa consciousness. How to make them happy. This is Vaiṣṇava's concern. Vaiṣṇava concern, personal, there is no concern. Vaiṣṇava is not satisfied that "Because I have no problem, I can chant anywhere and enjoy." No. Still, Vaiṣṇava takes the risk. As Prahlāda Mahārāja said, that "I do not wish to go alone to Vaikuṇṭha or anywhere, my Lord, unless I can deliver all these rascals." This is Vaiṣṇava. He knew that all the..., Vimukha-cetasaḥ. These materialistic persons, they are engaged in planning for material happiness. They are working so hard, becoming baffled without any benefit. So māyā-sukhāya bharam ud...many, many plans, many, many skyscraper buildings, roads and motor cars. What is the real purpose? The purpose is they want to be happy. But that is not possible. Therefore they are vimūḍhān. Rascals. They are going in the wrong way. How to divert their attention to Kṛṣṇa consciousness. Then they will be happy.

Lecture on SB 1.8.25 -- Los Angeles, April 17, 1973:

We should not divert our energy. Now when we are selling book, that is Kṛṣṇa consciousness. We are selling book. But if we think that the selling book may be diverted into selling jewelry, that is not very good idea. That is not very good idea. Then we become again jeweler. Punar mūṣika bhava. Again become mouse. We should be very much careful. Our Kṛṣṇa consciousness cannot be diverted. Then you are gone to hell. Even there is danger, even there is suffering in Kṛṣṇa consciousness, we should tolerate. That is the instruction of... We should welcome such danger. And pray to Kṛṣṇa. What is that prayer? Tat te 'nukampāṁ su-samīkṣamāṇaḥ (SB 10.14.8). "My dear Lord, it is Your great mercy that I am put into this dangerous position." That is the viewpoint of devotee. He doesn't take danger as danger. He takes: "It is Kṛṣṇa's mercy." What kind of mercy? Now bhuñjāna evātma-kṛtaṁ vipākam. "Due to my past activities, I was to suffer so much. But You are mitigating that suffering, giving me little suffering."

Lecture on SB 1.8.28 -- Los Angeles, April 20, 1973:

Suppose you are engaged in worshiping the Deity, in cleansing the room, in decorating the Deity, in making foodstuff for Deity, everything nicely... So your senses are already engaged. Where is the chance of your senses being diverted? The senses are already controlled. Because my senses, hṛṣīkeṇa hṛṣīkeśa-sevanaṁ bhaktir ucyate (CC Madhya 19.170). Bhakti means simply to engage the senses in the service of the master of the senses. Hṛṣīkeśa means master of the senses, and hṛṣīka means senses. So now our senses are engaged for sense gratification. Sarvopādhi, upādhi yuktaḥ. So I am this body. So I must satisfy my senses. This is the contaminated stage of life. But when one comes to the understanding that I am not this body, I am spirit soul, part and parcel of God, so my senses, spiritual senses, should be engaged in the service of the Supreme Spiritual Being. That is wanted.

Lecture on SB 1.8.40 -- Los Angeles, May 2, 1973:

Just like you see in the ocean, how the water is clear and crystal. By nature's way, it is kept very nice clear and crystal, and from the ocean the water is diverted by the process to come into the river, the same water, but it is crystalized without any salt. By nature's way. By nature's way means Kṛṣṇa's way. So you take nice water from the river. What is the use of constructing huge waterworks supplying water? Nature has already given you. You take fruits, nice fruits. You take grains. You take milk products. You take silk. You take pearls. You take jewels. Everything is... You want richness, you collect the pearls—you become rich. There is no question of to become rich by starting some huge factory, producing these motor bodies. You see.

Lecture on SB 1.8.40 -- Mayapura, October 20, 1974:

This is the Vedic culture, that Vedic culture wants to see everyone is happy. And especially the Vaiṣṇava... Vaiṣṇavaḥ para-duḥkha-duḥkhī. Vaiṣṇava has no unhappiness because he has got Kṛṣṇa. Yaṁ labdhvā cāparaṁ lābhaṁ manyate nādhikaṁ tataḥ. One who has got Kṛṣṇa, where is unhappiness? And where is want? But he has nothing, such thing as unhappiness. But he's unhappy seeing others, these so-called rascals who have forgotten Kṛṣṇa, they are unhappy. Vaiṣṇava is unhappy seeing these peoples' unhappiness, Prahlāda Mahārāja like. Śoce tato vimukha-cetasaḥ: "I am thinking... I am lamenting only for these rascals who have forgotten You. And forgetting You, they are trying to become happy by so many rubbish activities." Māyā-sukhāya bharam udvahato vimūḍhān (SB 7.9.43). They want to be happy by inventing machine for shaving also. You see? The attention is diverted that for shaving they want machine, for brushing the teeth they want a machine...

Lecture on SB 1.8.42 -- Los Angeles, May 4, 1973:

So if we simply become renouncer, that will not help us. Then again we shall become enjoyer, so-called enjoyer. That is like pendulum, balancing, tak, tak, this way, this way. If you simply become this side, renouncer, then again we go to that side, enjoyer... So here is the remedy. If you want really detachment from this material world, you must increase your attachment for Kṛṣṇa consciousness. Otherwise this kind of so-called renouncement will not help you. That is a fact. Therefore Kuntīdevī is praying, tvayi me ananya-viṣayā, "without any diversion." That is the definition given by Rūpa Gosvāmī of bhakti. Anyābhilāṣitā-śūnyam: (Brs. 1.1.11) no other desire. Anyābhilāṣitā-śūnyaṁ jñāna-karmādy-anāvṛtam (CC Madhya 19.167). Anyābhilāṣitā-śūnyam. Here in this material world, some of them are jñānīs, and some of them are karmīs. Karmīs means fools, unnecessarily working very, very hard—they are karmīs. And jñānīs, when he's little elevated, he thinks, "So what for I am working so hard? I don't require so many things. Still why am I accumulating so much money, so much food, so much prestige?" when he becomes jñānī. That is jñānī.

Lecture on SB 1.8.46 -- Mayapura, October 26, 1974:

Although there was fighting, but the fighting arena was not ordinary land. It is dharma-kṣetra because the fighting was being performed under the superintendence of Kṛṣṇa, Dharma-setu, the leader of all religiosity. Under His superintendence, under His care, the fighting was going on. Therefore this fighting was not ordinary fighting. People cannot understand that how fighting can be religious principle. Yes, the fighting can be also religious principle—but not the present fighting. Present fighting, the politicians, out of their whims, they declare war, that is not religious fighting; that is abominable. That is to serve their political ends. When the politicians cannot control the mass of people being dissatisfied, they make a clique to declare some war so that all their attention may be diverted. This is politics.

Lecture on SB 1.15.25-26 -- Los Angeles, December 4, 1973:

Just like at the present moment the politicians, as soon as they see that they cannot manage things, in the country there is confusion, they declare some war so that the whole attention may be turned that side, and there will be no agitation of the internal dissatisfaction. This is diplomacy. This is diplomacy. We have seen it in Pakistan. As soon as they cannot rule over, they cannot, but they (indistinct), "Oh, the Hindus are our enemy. Kashmir, he has taken." Attention is diverted and they declare war, and again become defeated. So this kind of war is not required. This kind of war is not required. But war is there already, struggle for existence. Just like here, when Kṛṣṇa saw that the Yadu dynasty is becoming... On the strength of Kṛṣṇa, they have become so powerful that they (are) unnecessarily fighting, so Kṛṣṇa wanted that His family, may be..., it may not be degraded farther, so He wanted to kill them. And who can kill them? No outsider can kill them, they are Kṛṣṇa's descendants, that is not possible.

Lecture on SB 1.15.33 -- Los Angeles, December 11, 1973:

Just like this winter season. It will not stay. It will be for three months. Again summer season will come. So we cannot say that this winter season is false. No. It is not false; it is fact. But it is temporary. So temporary things, although it is real, so if we can utilize that reality, sense of reality, for the supreme reality, then our life is successful. That is called ekānta-bhaktyā. That is stated here: ekānta-bhaktyā bhagavaty adhokṣaje. Ekānta-bhaktyā. Ekānta means without any diversion. Everything. Īśāvāsyam idam... Thinking that "Everything belongs to Kṛṣṇa. Why shall I use it for my personal sense gratification?" This is called ekānta-bhaktyā. Ekānta. Eka. Ekaṁ evādvitīyam. Eka, Kṛṣṇa is one. There cannot be any competition of Kṛṣṇa. So eka anta, that one end bhakti, serving that Supreme. Ekānta-bhakti. Bhajate ananya-bhāk. Bhajate mām ananya-bhāk, sādhur eva samantavyaḥ. Api cet su-durācāro bhajate mām ananya-bhāk. That ananya-bhāk means simply concentrated to Kṛṣṇa. That is required. That devotion in any circumstances.

Lecture on SB 1.15.41 -- Los Angeles, December 19, 1973:

Therefore bhakti-yoga system is to engage the senses and the mind in Kṛṣṇa's service. If your mind is engaged in Kṛṣṇa's service, then there is very little scope for the mind being diverted from it. It diverts, but if you practice, then Kṛṣṇa will help you.

śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ

puṇya-śravaṇa-kīrtanaḥ

hṛdy antaḥ-stho hy abhadrāṇi

vidhunoti suhṛt satām

(SB 1.2.17)

Kṛṣṇa is within yourself, and if you are sincerely trying to purify yourself, your mind, body, words, these three...

Lecture on SB 1.15.47-48 -- Los Angeles, December 25, 1973:

People cannot imagine that about God, sixty books can be written. There is no, I mean to say, system of religion where you can find... Not only... Sixty is the minimum. Sixty books of four hundred pages can be written simply on God. So there is possible... If we divert our attention to Kṛṣṇa consciousness, we can chant Kṛṣṇa—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare. Kīrtanād eva kṛṣṇasya (SB 12.3.51). We can read about Kṛṣṇa whole life, such big literature. Whole life. If you read twenty-four hours daily—that you cannot—still, you have to devote your whole life to finish this literature.

Lecture on SB 1.15.51 -- Los Angeles, December 28, 1973:

Simply ordinary dealings with man to man, how to deal, dharma, artha, kāma, mokṣa (SB 4.8.41, Cc. Ādi 1.90), how to make people religious, how to develop economic position, how to satisfy senses, how to go to heavenly planet to enjoy more—these things you have described. But you have not described about yena ātmā samprasīdati, by which your ātmā, your soul will be satisfied. That you have done nothing." You have read in the First Canto, jugupsita-dharma. "You are diverting the attention of the people to the dharma, artha, kāma, mokṣa, never to the bhakti. Then in future, if people are advised, 'Come to the bhakti platform, not on the platform of this dharma, artha, kāma, mokṣa, cātur-varṇyam—they will not take it. So whatever you have done, it is not very good. Better simply try to explain about Bhagavān." That is Bhāgavata. That is Bhāgavatam.

Lecture on SB 1.16.24 -- Hawaii, January 20, 1974:

Sudāmā: ... questions. (microphone makes noises)

Prabhupāda: (commenting on mike) Purchase something better. Instead of diverting your attention always, pay little more. In Bengali it is said, sastarthin abastra:(?) "If you purchase something cheap, it will always give you trouble." Better spend once, costly things, nice things. That is...

Sudāmā: Any questions?

Prabhupāda: Yes?

Devotee (1): Was Lord Jesus in pure Kṛṣṇa consciousness?

Prabhupāda: These are old questions, always asked. What is that, huh? What is that question?

Satsvarūpa: Was Lord Jesus in pure Kṛṣṇa consciousness?

Prabhupāda: Yes. He also taught about God. Kṛṣṇa consciousness means God consciousness. So why Jesus? Anyone speaks... But one must know. There are degrees. Just like a person... Somebody knows to some extent, other knows to some extent, other knows to some extent, other knows to some extent. Or somebody understands to some extent. So Kṛṣṇa consciousness means complete understanding of Kṛṣṇa.

Lecture on SB 2.1.1-5 -- Boston, December 22, 1969:

If one is actually expecting that he should be protected, abhayam, there should be no more anything of fearfulness. Then Śukadeva Gosvāmī is instructing that tasmāt... Because these things, if you simply divert your attention to the varieties of newspaper or any other information of this world which is full of this gṛhamedhī, whose business is to sleep at night and work hard at daytime, that will not give you protection. Then? What I have to do? "You have to hear about Bhagavān, Hari, Īśvara." Tasmād bhārata sarvātmā. "Bhārata" because Parīkṣit Mahārāja happened to be a descendant of the Kuru dynasty.

Lecture on SB 2.1.1-5 -- Boston, December 22, 1969:

So instead of diverting your attention to the varieties of news of this world, you just try to... No, not try. You must. You must. Sarvātmā harir īśvaraḥ. What is that? Śrotavya: "Always hear about Him." Śrotavyaḥ kīrtitavyaś ca. Kīrtana. Hearing, then preaching. Therefore we have got our Kīrtanānanda Mahārāja, kīrtitavya, who will now preach. Kīrtitavya. Hearing, then kīrt... After hearing, the next stage is spreading, pushing on, the news of Kṛṣṇa. First of all hearing, then kīrtitavyaś ca, spreading. And smartavya. Smartavya means thinking always. Otherwise what you will preach? You hear, you think of it, you preach—this is the business. Smartavyaḥ kīrtitavyaś ca, śrotavyaḥ.

Lecture on SB 2.1.2-5 -- Montreal, October 23, 1968:

Either you think of Brahman or Paramātmā or the Supreme Personality of Godhead, but your subject matter should be this: hearing, chanting, discussing, talking, knowing. Don't divert your attention to this flimsy, I mean to say, so-called subject matter which will end. Because everything, whatever we are discussing in the material world, everything will end, nothing will exist, we should concentrate our mind on the subject matter which will exist. Because I am soul, I am ever-existing, eternal, my business is, therefore, "What is my eternal engagement?" This subject matter is proposed by Śukadeva Gosvāmī, and we shall discuss later on, in the next meeting.

Lecture on SB 2.1.7 -- Paris, June 15, 1974:

You must give good engagement. Otherwise, he'll go on committing all nonsense. Just like you, you have been given good engagement, Deity worship and so many other things. You are engaged. Therefore you have no time to divert your attention for nonsense things. Simply artificially, if you want to stop, no. The U.S. government, they tried to stop this intoxication habit, LSD, millions of dollars. Not a single man was stopped. Not a single man. And here in Kṛṣṇa consciousness, as soon as they come, immediately... Why? Paraṁ dṛṣṭvā nivartate. When he understands that he is better intoxication, "Why shall I go to LSD?" That is required.

Lecture on SB 2.2.5 -- Los Angeles, December 2, 1968:

The devotional service, love of Godhead is there, but to invoke it. This devotional service is not artificial. In every one of you there is dormant devotional service, as I have already explained, but they are exhibited in a different way. Instead of loving God, that devotional service is diverted in loving a dog. But the love is there. Love is there. Nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya. It is said that this Kṛṣṇa consciousness movement is not an artificial thing that we have manufactured something, ideal thing, concocted, and we are preaching to the world that "You become Kṛṣṇa conscious." No. The Kṛṣṇa consciousness is there. What is that Kṛṣṇa consciousness? To love God. That is there. We are simply helping that "You try to love God; then you'll be happy." That is our mission.

Lecture on SB 2.9.4 -- Japan, April 22, 1972:

One day it so happened... That was not my fault. My, another old godbrother, was... Prabhupāda was speaking. So I was very much fond of hearing. That gentleman, he was a retired doctor. So he wanted to speak something. He should not have done so, but... Just like... So naturally I also... And Prabhupāda saw it, and he became so angry. So he knew that my attention was drawn by him. He chastised him like anything. He was old man. Actually almost like his age. So he was paying sixty rupees in those days per month. So he became so angry, that "Do you think that because you pay sixty rupees, you have purchased us? You can do anything and anything?" He said like that. Very strong word he used. "Do you think that I am speaking for others? You have learned everything? You are diverting your attention." So many ways, he was very, very angry. You see? So this is nice, to chastise. Therefore, as soon as Kṛṣṇa was accepted as guru... Śiṣyas te 'haṁ śādhi māṁ prapannam: (BG 2.7) "I become Your disciple." Because in the beginning there was friendly talks... So friendly talks cannot make any good advance. Talks must be between the spiritual master or teacher and the disciple.

Lecture on SB 2.9.4-8 -- Tokyo, April 23, 1972:

Prabhupāda: First of all let us admit that they are going. That is my first objection, whether they are actually going or giving bluff.

Pradyumna: And you suggested before that if on the moon planet there was such intelligent beings, that if someone was aiming to go to the moon, they could just by mystic powers...

Prabhupāda: Yes. Divert them.

Pradyumna: Divert them.

Prabhupāda: To some hellish place. (laughter) Nowadays they are going airplane, sometimes diverted. Yes. So if they are demigods, they have got better brain and... There are so many questionable things, contradictions of the... We cannot take, accept it, that the statement in the Vedic literature, they are not right, but they are right. No, we cannot.

Lecture on SB 3.25.24 -- Bombay, November 24, 1974:

Just like if there is some disease in the eyes, if you simply say, "Pluck it out," that is not treatment. Treatment is: you must remove the disease. If there is cataract, by some way or other, then your eyesight will be revived. Similarly, we have got desires, we have got kāma, krodha, lobha, moha, mātsarya. These are there. But you have to divert these things for Kṛṣṇa's service. Kāmaḥ kṛṣṇa-karmārpaṇe. Just like we have got very much attachment toward doing business, for earning money and become very happy. So Kṛṣṇa says, "Yes, you can do business. There is no harm. But you give Me the result." Yat karoṣi yaj juhoṣi yad aśnāsi yat tapasyasi, kuruṣva tad mad-arpaṇam (BG 9.27). He does not say that you have to do something particular. Of course, bhakta, bhakti, but one who is not accepting bhakti cult immediately, to him Kṛṣṇa says, "All right, never mind. Whatever you do, that's all right." Yat karoṣi. He does not say that "Do this." Yat karoṣi yaj juhoṣi yad aśnāsi. "Try to give it to Me."

Lecture on SB 3.25.24 -- Bombay, November 24, 1974:

Rūpa Gosvāmī says. If you get some faith, "Now I shall become free from this material attachment," then, as it is advised here, sa eva sādhuṣu kṛtaḥ. The attachment we have got for material enjoyment—similar attachment should be for the sādhu, that's all. Suppose I want to drink. As I become mad without getting any drinking, similarly, when you become mad without sādhu-saṅga (CC Madhya 22.83), then you are liberated. You have to simply divert the attachment. Not to speak of drinking, even those who are smoker, if he cannot smoke for one hour, his throat becomes dried up, "Give me biḍi. Give me biḍi." So as you have got attachment for the biḍi, similar attachment for sādhu will be our liberation. Tat kṛtaḥ sādhuṣu. That is to be learned. That you can learn with sādhu-saṅga, if you mix with the sādhus. Therefore our mission is if we can create some sādhu and they distribute themself all over the world.

Lecture on SB 3.25.44 -- Bombay, December 12, 1974:

So my point is: by serving the Supreme Lord, one gives the best service to the family, because if one becomes a Vaiṣṇava, pure Vaiṣṇava, the whole family, up to fourteen generations, they become liberated. Therefore tīvreṇa bhakti-yogena. We should not divert our attention for any other service. We should simply concentrate for rendering service to the Supreme Lord. This is the conclusion. Tīvreṇa bhakti-yogena mano mayy arpitam. Mayi, "unto Me, the Supreme Lord, Kṛṣṇa." This is Kṛṣṇa consciousness. Always thinking of Kṛṣṇa, mayi. That will help. Tīvreṇa bhakti-yogena. Always... That is also advised in Bhagavad-gītā: man-manā, mad-bh... Man-manā bhava mad-bhaktaḥ. Your mind should be engaged always in Kṛṣṇa. Kṛṣṇa or Rāma, which form ever you like-Viṣṇu form, or Lord Viṣṇu, Nārāyaṇa, Kapiladeva. There are innumerable forms of God. Advaitam acyutam anādim ananta-rūpam (Bs. 5.33). So Rāma, Nṛsiṁha, Varāha, Kṛṣṇa, Kapiladeva, Balarāma—there are so many forms. So any one of Them, whichever you like... Everyone is... Just like Hanumān. He liked Rāmacandra forms, and Arjuna liked Kṛṣṇa's form. But there is no difference between Rāma and Kṛṣṇa. Rāmādi-mūrtiṣu kalā-niyamena tiṣṭhan nānāvatāram akarod bhuvaneṣu kintu (Bs. 5.39).

Lecture on SB 5.5.2 -- Hyderabad, April 12, 1975:

This is simple method. Chant the holy name of Kṛṣṇa, harer nāma. Not other's name, harer nāma. There people also diverting their attention, "Any name will do." No. Not any name. Harer nāma. Śravaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23). You have to hear and chant about Kṛṣṇa, not any other demigod. No. It is particularly mentioned, śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam. This is wanted. Very simple thing. Lord Caitanya Mahāprabhu has... It is from the śāstra, Brahma-vaivarta Purāṇa, Agni-Purāṇa. A saintly person, mahānta, will not speak anything which is not mentioned in the śāstra. If somebody manufactures, he's a devil. Kṛṣṇa says in the Bhāgavata, yaḥ śāstra-vidhim utsṛjya vartate kāma-kārataḥ, na siddhiṁ sa avāpnoti (BG 16.23). Anyone who goes against the śāstra and manufactures his own concoction, for him there is no siddhi, na siddhiṁ sa avāpnoti. Na sukham, neither any happiness. And what to speak of parāṁ gatim?

Lecture on SB 5.5.3 -- Boston, May 4, 1968:

Every living entity will multiply. That is another thing. I mean to say from cow you get milk. From milk you get butter and so many milk products. And from the fields you get sufficient grains and fruits. So your economic question is solved immediately. If you have got some land, the land is..., immense land is still lying vacant all over the world. Yes. But they have diverted their energy in a different way. That is the miscalculation of the present civilization. They have forgotten that the aim of human life is to advance oneself in spiritual realization. So time should be saved as much as possible, and that time should be utilized for spiritual realization. But we have encumbered our civilization in such a way that we have lost all simple living thing. We have manufactured in so many ways encumbered ways of life. Therefore we have neglected spiritual life. And because we have neglected spiritual life there is no peace. If you want really peaceful life, then you have to make your material necessities simplified and engage your time for spiritual cultivation. Then you will have peace. And that is the best type of civilization.

Lecture on SB 5.5.35 -- Vrndavana, November 22, 1976:

Just like there are everywhere the same thing. In Ireland the fighting is going on between the Protestants and the Catholics. Is it not? Going on continuously. Now it has become so dangerous that you cannot walk on the street. At any moment there will be bombs. Last time when I was in London I had the experience. All of a sudden our car was diverted. The police came: "There is bomb. You cannot go there." So this is going on. In London, in Germany, and other places it has become a terrible place. At any moment there can be bomb. And what is the bombing? The fight between the Catholics and the Roman Catholics and Protestants. Just like we have got experience, Pakistan and India, in 1947. Calcutta itself became divided into two, Pakistan and Hindustan. Nobody was going. There is one big road, Chitpoor Road. So up to Hanson Road, it is Hindustan, and after that, it is Pakistan. The Pakistanis did not dare to come to this side.

Lecture on SB 6.1.1 -- Melbourne, May 21, 1975:

So this whole Kṛṣṇa consciousness movement is diverting the aim of life. There are two ways. Our present position, the aim of life is sense gratification. Yan maithunādi-gṛhamedhi-sukhaṁ hi tuccham (SB 7.9.45). Material life means sense gratification, as much as possible. And the central point of sense gratification is sex life. Yan maithunādi. Maithuna means sexual intercourse. This is the machine to keep the living entity bound up under the condition of material nature. We are conditioned by the material nature. We are thinking we are free. We are not free. That is not the fact. Therefore Kṛṣṇa says in the Bhagavad-gītā that "You are thinking that you are free, whatever you like, can do, enjoy sense gratification—but under condition. You are not free."

Lecture on SB 6.1.1 -- Melbourne, May 21, 1975:

So this Kṛṣṇa consciousness movement is trying to educate men that "After all, you are servant. You have to serve somebody. You are now serving your senses. Now just divert your service to Kṛṣṇa, or God, and you will be happy. That's all." The service, constitutional position, will not change. That is my position. In Bengali there is a proverb, dheki svarge gelo dhana bhange.(?) The dheki, that's a wooden machine for husking grain. So I do not know whether it is used in your country. It is a big... It is peddled by the legs, and the grains are taken away the skin. So if this dheki, this machine, is sent to heavenly planet, what he will do? The same business: "Dag! Dag! Dag!" That's all. So either you go to the heavenly planet or you remain here or you remain in animal kingdom, your... Even the trees, they are standing—they are giving service. They are giving you fruits, they are giving you flowers, and if you want his service, by the wood, by the body, you cut; it will not protest. "All right, you take my body." So that is the way to understand that we must render service to somebody higher. So why not go to the Supreme, the great—"God is great"—and render service? This is Kṛṣṇa consciousness. Then we'll be happy.

Lecture on SB 6.1.7 -- San Francisco, March 1, 1967:

ongue is not allowed to vibrate anything except Hare Kṛṣṇa or topics in the Bhagavad-gītā and the Śrīmad-Bhāgavatam. That is controlling. Controlling the tongue does not mean that you lock up your tongue. Sometimes in India if you go... There are so many bogus things. One has cut the tongue and has locked it. But tongue cannot be locked. Tongue, any sense, you cannot stop its activities. Simply you have to divert it. Just like my eyes. My eyes want to see very beautiful thing, very beautiful girl, very beautiful dress. So you practice, you decorate the Deity in the temple very beautifully with dress, with ornaments, with flowers, and see. That means your propensity for seeing beautiful things will be satisfied; at the same time, you become Kṛṣṇa conscious. Your tongue wants to eat very nice things. All right, you get it Kṛṣṇa-prasādam. Kṛṣṇa is offered the nicest cooked foodstuff. So you satisfy your tongue; at the same time, you become Kṛṣṇa conscious. So, Kṛṣṇa conscious movement is so nice, that there is no forceful prohibition of the senses. Even the sense organ, generative organ, that can be used also for Kṛṣṇa.

Lecture on SB 6.1.11 -- New York, July 25, 1971:

So in order to control your mind, in order to control your senses, if you simply divert your activities for Kṛṣṇa, or you act in Kṛṣṇa consciousness, then you become the perfect yogi, first-class, topmost yogi. There is no comparison of this yogi. Yoginām api sarveṣāṁ mad-gatenāntarātmanā, śraddhāvān bhajate yo mām (BG 6.47). Kṛṣṇa. Mām means Kṛṣṇa. Sa me yuktatamo mataḥ. He's the highest, topmost yogi. So this Kṛṣṇa consciousness movement is not any concocted idea of a bluffing movement. It is authoritative, based on Vedic authority, and Bhagavad-gītā is there, Śrīmad-Bhāgavata is there, accepted by all the ācāryas. So if you kindly take advantage of this Kṛṣṇa consciousness movement and try to accept this devotional yoga system, bhakti-yoga, bhakti-yogena sevate... Māṁ ca yo 'vyabhicāreṇa bhakti-yogena sevate (BG 14.26). This bhakti-yoga... Sa guṇān samatītyaitān. He immediately transcends all the influence of the three material modes of nature. Brahma-bhūyāya kalpate. Immediately he's on the transcendental platform called Brahman.

Lecture on SB 6.1.56-62 -- Surat, January 3, 1971, at Adubhai Patel's House:

So actual fact is Viṣṇu worship. That is the ultimate goal of Vedic civilization, but they do not know. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). Their attention is diverted in so many demigods. The greatest disservice to the society, that "Here is another god, here..." Not only manufacturing a man-god, but they are advising that "Any god you can worship." No: Viṣṇu. Tad viṣṇoḥ paramaṁ padaṁ sadā paśyanti sūrayaḥ. This is Vedic mantra. Those who are sūrayaḥ, means advanced... Sūrayaḥ means... Sūrayaḥ and asūrayaḥ. Asūrayaḥ means demons. Viṣṇu-bhakto bhaved suraḥ: "Those who are devotees of Lord Viṣṇu, they are sura." Asuras tad-viparyayaḥ: "And those who are not Viṣṇu bhaktas, they are asuras." Just like Rāvaṇa was very great devotee of Lord Śiva; still, he was a asura. Hiraṇyakaśipu, he was a great devotee of Lord Brahmā, but he was considered asura. So anyone who is not devotee of Lord Viṣṇu, he is asura. That is the verdict.

Lecture on SB 6.1.64-65 -- Vrndavana, September 1, 1975:

So this man, although he was being trained up as a brāhmaṇa, his attention was diverted all of a sudden by seeing one śūdra and śūdrāṇī embracing, kissing, talking. So that became his meditation. Instead of meditating on Viṣṇu, he began to meditate on that śūdrani. Svayam eva toṣayām āsa. In the first verse, tan-nimitta-smara vyāja-graha-grasto vicetasaḥ. He became mad, vicetasa, bewildered, as if haunted by ghost. Tām eva manasā dhyāyan. Always meditating, "How shall I get that woman? How shall I please that woman so that she may satisfy my lusty desires?" Therefore tām eva toṣayām āsa: "His only business was how to please her." Now they require money. So he was not earning money, but pitṛyeṇa, whatever money he inherited from the father's earning... The son generally inherits father's property. He was the only son. So he was squandering the father's money in that way just to please that śūdrāṇī-tām eva toṣayām āsa pitṛyenārthena yāvatā—as much as possible. If he could get more money, then he would have spent them only for that women. Grāmyaiḥ. Grāmyair manoramaiḥ. This word grāmya is very significant. Grāmya means external, material. Grāmyair manoramaiḥ. By the sense gratification, whatever we find very pleasing, that is called grāmya manorama. Actually that is not pleasing. That is entangling.

Lecture on SB 6.2.7 -- Vrndavana, September 10, 1975:

Generally the vaiśyas are rich. So he will get chance either in a very good family of brāhmaṇa or vaiśyas. Vaiśyas are generally devotees. Therefore he gets the chance of taking birth in a nice family. And if he is fortunate or if he is guided, then he begins again Kṛṣṇa consciousness from the point where he lost it. Therefore he is not loser, whereas others who are not in Kṛṣṇa consciousness, he may be diverted, and there is no guarantee what is the next birth. Kṛṣṇa does not guarantee. Kṛṣṇa says, tyaktvā dehaṁ punar janma... (BG 4.9). Kṛṣṇa says, dehino 'smin yathā dehe kaumāraṁ yauvanaṁ jarā, yathā dehāntara-prāptiḥ (BG 2.13). Dehāntara-prāptiḥ. He will get another body. But what kind of body he is going to get, that is not certain. He may be a demigod or he may be a dog, according to his karma. But this man who is a devotee of Kṛṣṇa, if he is fallen and if he has to take birth again, it is guaranteed, śucīnāṁ śrīmatāṁ gehe: (BG 6.41) "He will take birth in a very rich family or in a very pure family." This is guaranteed.

Lecture on SB 7.5.31 -- Mauritius, October 4, 1975:

Suppose a blind man leads some other blind men. What will be the result? Both of them will meet danger. That is the result because... "Why? They are doing very nicely, with great cautiousness." No. But they do not know that they are bound up by the laws of nature. Te 'pīśa-tantryā uru-dāmni baddhāḥ. They cannot divert their attention or deviate from the laws of nature. That is not possible. So they are under the laws of nature. They do not now why the laws of nature acting in a different way, against their will. Suppose I do not wish to die. Why laws of nature enforcing, forcing me to die? Nobody wants to die. So you cannot surpass the laws of nature. Therefore Kṛṣṇa presents in the Bhagavad-gītā that "You are trying to solve the problems of life, but here are the real problems of life: janma-mṛtyu-jarā vyādhi-duḥkha-doṣānudarśanam (BG 13.9)." The real problem is that there is death, there is birth, there is old age and there is disease. This is real problem. That problem is due to this material body. Therefore our real problem is that we have got this material body, but we have no sense that "Within this material body I am the spirit soul, living. So how to get out of this material body and again revive our spiritual body?" Spiritual body is already there.

Lecture on SB 7.6.1 -- New York, April 9, 1969:

Just like there was a sound, everyone's attention was diverted there. So sound is so penetrating. Sound is the origin of creation. So this is transcendental sound. It penetrates everyone's heart. Because everyone is spiritual being. That is the specific significance of sound vibration. It is said in the Śrīmad-Bhāgavatam, ahaituky apratihatā. This spiritual cultivation cannot be checked by any material impediment. Because the child is packed within the womb, within the belly, under the shackles (circles?) of intestines and so miserable condition... In the belly or the abdomen of the mother, the child remains in a very miserable condition. Because the consciousness is not developed. But as soon as the consciousness is developed at the age of seven months, the child wants to come out. Therefore it moves. If it is male child, then it moves toward the right side. If it is female child, then it moves to the left side. So these are description in the Śrīmad-Bhāgavatam.

Lecture on SB 7.6.6-9 -- Montreal, June 23, 1968:

We can find in the history of old days that they knew everything. From the books we can understand they had advanced knowledge for material civilization. Because we find description of aeroplanes, description of television. But they were used very, I mean to say, only limited circle, not that extensively. Because the whole process of civilization was to divert your attention too much for material advancement, but whatever little span of life you have got, just utilize it for spiritual advancement and get out of this material entanglement. That is the basic principle of civilization. Therefore the social life, human society, was divided into eight divisions. They are called varṇa and āśrama. In the Bhagavad-gītā also, you will find, cātur-varṇyaṁ māyā sṛṣṭaṁ guṇa-karma-vibhāgaśaḥ (BG 4.13). Four divisions of society, for spiritual advancement and for material advancement both. For spiritual advancement, brahmacārī, gṛhastha, vānaprastha, and sannyāsa.

Lecture on SB 7.6.8 -- Vrndavana, December 10, 1975:

We have got attachment for our family, for our home, for our children, for our wife, for our society, for our nation, for our country, and so on, so on, so on, so on—so many. Attachment is there. But with this attachment, gṛheṣu saktasya, if you keep your attachment for these things, then you'll never be free from this material condition of life. Therefore you have to convert or divert your attachment to Kṛṣṇa. That is Kṛṣṇa consciousness movement. Kṛṣṇa consciousness movement means we have got attachment, but we have got attachment for false things, temporary things. And if we divert our attachment, that is bhakti. Bhakti does not mean that you give up your living conscience. Attachment is the function of the living being. The living being is attached to his family, wife, children, because he is living being. So living being cannot give up attachment. But if we continue our attachment for this false and temporary materialistic way of life, then we'll never be free from this bondage of material condition. Therefore you have divert your attachment to Kṛṣṇa. Mayy āsakta manāḥ. This is yoga: how to divert your attachment for Kṛṣṇa. It is very easy. It is not difficult.

Lecture on SB 7.6.8 -- Vrndavana, December 10, 1975:

Family attachment. So the people are... Not that he has no attachment. He has got attachment, but this attachment, the same four o' clock, rising early in the morning, for Kṛṣṇa's maṅgala-ārati. This is diversion, a better. But he'll not agree. When he has got to go to office for earning his livelihood, he will automatically rise up and go to the office, because the attachment is strong. But in the temple, the rule is that you must get up before four and prepare yourself, and we have to ring the bells three hundred times, and still you are sleeping. Just see.

Lecture on SB 7.6.8 -- Vrndavana, December 10, 1975:

So this has to be practiced. This has to be practiced if you want to divert your attention. The same process. But because we have no attachment for Kṛṣṇa, we have to be forced. Never mind. Still we have to continue this, mayy āsakta..., to increase attachment for Kṛṣṇa, mayy āsakta manāḥ pārtha. We have to train our mind how to become attached to Kṛṣṇa. This is bhakti process. The business is the same, but we have to be trained up for increasing our attachment for Kṛṣṇa. Not that we have to bring a separate attachment. It has to be cleansed.

Lecture on SB 7.6.8 -- Vrndavana, December 10, 1975:

Because upādhi means just like you are designated with some title, B.A., M.A. or some (indistinct ) or some (indistinct)—there are so many designation. But that is designation. But real... That is not reality. Similarly, our this designation, that "I am the head of this family," "I am the brāhmaṇa," "I am the śūdra," "I am American," these are all designation. Actually it has no reality. On account of material contamination... So we have to cleanse this designation. Then our original attachment for Kṛṣṇa will automatically come. This is Kṛṣṇa consciousness. Consciousness is there, attachment is there, but it is being covered by so many designations. So when you give up this designation, that is called mukti. Mukti does not mean that you get some extraordinary position. Mukti means to become free from these material designations. It is same attachment, diversion of attachment to Kṛṣṇa.

Lecture on SB 7.6.8 -- Vrndavana, December 10, 1975:

So this Kṛṣṇa consciousness movement means nothing..., everything is there; it has to be purified by diverting the same thing for Kṛṣṇa. Just like we have got feelings for raising children, attachment. That is attachment. So what Mother Yaśodā is doing? She is attached to Kṛṣṇa, and that is Vṛndāvana. The same thing in otherwise... Vṛndāvana life means all attachment to Kṛṣṇa. Mother Yaśodā is attached to Kṛṣṇa, Nanda Mahārāja is attached to Kṛṣṇa, the cowherd boys are attached to Kṛṣṇa, the calfs and cows are attached to Kṛṣṇa, Rādhārāṇī is attached to Kṛṣṇa, the trees are attached to Kṛṣṇa, the flowers are attached to Kṛṣṇa, the water is attached to Kṛṣṇa... That is Vṛndāvana. Vṛndāvana means the central attachment is Kṛṣṇa. That is Vṛndāvana. So if you can create that central attachment for Kṛṣṇa, then it is Vṛn... Then you can create Vṛndāvana anywhere—any family, any society, any country. Just make the point of attachment Kṛṣṇa, and it is Vṛndāvana. That is required. That is Kṛṣṇa consciousness movement.

Nectar of Devotion Lectures

The Nectar of Devotion -- Bombay, December 28, 1972:

Moon planet is heavenly planet. Heavenly planet. There, there demigods, they live. So we get this information. Or just like if somebody comes to the, this earthly planet and drops in the Arabian desert, he may conclude that this, is desert. But there is Europe, America and nice cities, and nice bungalows. But he has no chance to see them. So these people are going. They had no chance. Maybe they are also diverting them to the deserted portion of the Moon. They are also intelligent. That "These people are coming from Earthly planet unauthorized. So let them diverted to the deserted portion." There are so many things. So therefore... Because if Moon planet is heavenly planet, they're more intelligent than you. If you have got some machine to reach there, they have got some machine to divert you. Why not think like that? That "These rascals are coming here without any immigration license. Let them be diverted to the deserted portion and disappointed they'll go back." So many things are there. Therefore they are not successful. Neither they'll be ever successful. Take it. I may die. But you take it rightly. They'll never be successful. I have already written these things in my Easy Journey to Other Planets. This is childish. It is not possible.

The Nectar of Devotion -- Vrndavana, October 26, 1972:

Everything is love. As soon as you divert your attention to Kṛṣṇa, that is love. It may be perverted. Just like Kaṁsa. Kaṁsa was always thinking of Kṛṣṇa. Kṛṣṇa... He was also Kṛṣṇa conscious. But he was thinking in terms of killing Kṛṣṇa, as enemy. So this is not bhakti. This is not anukūla. Pratikūla. But still, Kṛṣṇa is so kind that Kaṁsa was also given liberation. This is the special kindness of Kṛṣṇa. So any rasa. There are twelve rasas. Yena tena prakāreṇa manaḥ kṛṣṇe niveśayet. That is the direction given by Śrīla Rūpa Gosvāmī." Some way or other, fix up your mind in Kṛṣṇa." Then your life is successful. Some way or other. Yena tena. So if your mind is fixed up always in Kṛṣṇa, then your senses will be also engaged in Kṛṣṇa's service. Because mind is the center of all activities of the senses.

The Nectar of Devotion -- Vrndavana, October 29, 1972:

This is spiritual energy. Just like Arjuna is fighting. That energy is inspired by Kṛṣṇa. So Arjuna took it, "I must fight. Kṛṣṇa wants it. I must satisfy Kṛṣṇa." This is spiritual energy. Just see. The other party, they are also fighting in the same energy, but they have no Kṛṣṇa consciousness. So to act in Kṛṣṇa consciousness is nothing wonderful. Simply you have to divert the energy for Kṛṣṇa. This is Kṛṣṇa consciousness. Everyone has got energy, but when it is enacted for one's sense gratification, that is material. And when it is enacted for the satisfaction of Kṛṣṇa, that is spiritual. Try to understand the difference between material and spiritual.

The Nectar of Devotion -- Vrndavana, November 11, 1972:

To take the living entities out of the clutches of māyā is not very easy thing. My Guru Mahārāja used to say... He had so many temples all over India, and he used to say sometimes that "If by selling all these properties, temples, if I could turn one man to Kṛṣṇa consciousness, then my mission will be successful." He used to say that. So our purpose is not to construct big, big buildings. That is required for propaganda work, for giving shelter to people. But our main business is how to turn the face of the bewildered conditioned souls towards Kṛṣṇa. That is our method. That is our main purpose. Therefore, Bhaktivinoda Ṭhākura and other Vaiṣṇavas, they did not advise to give much attention for constructing big, big temples and maṭhas. Because if our attention is diverted towards these material things... Material things means, as I have repeatedly explained, forgetful of Kṛṣṇa. Otherwise there is no, nothing material. It is illusion. Illusion means actually there is nothing material. How it can be material? If the Supreme Lord is Supreme Spirit, everything is coming from Him, so what we call the material energy, that is also coming from the Supreme.

Sri Caitanya-caritamrta Lectures

Lecture on CC Adi-lila 1.1 -- Mayapur, March 25, 1975:

They are talking of Bhagavad-gītā, scholars of Bhagavad-gītā, but without Kṛṣṇa. That is their business. These demons, they are preaching Bhagavad-gītā without Kṛṣṇa. Nobody preaches about Kṛṣṇa. Nobody says what Kṛṣṇa wants. Sarva-dharmān parityajya. Kṛṣṇa wants this, but they are misinterpreting in different ways and diverting the attention of the people most foolishly, that... In the Bhagavad-gītā Kṛṣṇa is the center. So this is going on. You know, you are coming all from foreign countries. Bhagavad-gītā is popular in your country, at least amongst the scholars and theosophists and theologists. Going on, for the last two hundred years at least. But nobody understood Kṛṣṇa. That is the difference. Now for the last, say, five or ten years, because we are presenting Kṛṣṇa as it is, it has become very easy for you to accept it. Unadulterated Kṛṣṇa. Before this, everything was presented adulterated. Therefore there was no effect.

Lecture on CC Adi-lila 7.3 -- Mayapur, March 3, 1974:

Ādau gurvāśrayam. He'll teach how to convert or to divert the activities of the senses to please Kṛṣṇa. Kṛṣṇendriya-prīti-icchā dhare nāma prema. Dhare prema nāma. The senses will act. The Māyāvādī philosophers, they try to stop the activities of the senses. Yogis also. Yoga indriya saṁyamaḥ. The yogis artificially try to stop the sense activities. They are simply... Because common men, they know activities means sense activities, sense satisfaction... So yogis, they artificially try to stop the sense activities. That is called praṇāyāma. Dhyāna, dhāraṇā, āsana, praṇāyāma, like that. But that artificial stoppage of sense activities will not be ultimately beneficial. Or thinking that my sense activities may be stopped, I become silent, become one with the supreme—that will also not help us. The real philosophy is, the sense activities must be there, but purified. That is real life. Sarvopādhi-vinirmuktaṁ tat-paratvena nirmalam (CC Madhya 19.170). Purified. Hṛṣīkeṇa hṛṣīkeśa-sevanaṁ bhaktir ucyate. We cannot stop sense activities. That is not possible. Artificially if we stop, even as a big successful yogi or jñānī, it will not act. There are many instances. Just like Viśvāmitra Muni.

Lecture on CC Adi-lila 7.66-76 -- San Francisco, February 6, 1967:

The same result as one gets out of studying Vedānta philosophy or Sāṅkhya philosophy, the same result also you will get by simply by chanting Hare Kṛṣṇa, Hare Kṛṣṇa. Kṛṣṇa-nāma haite pābe kṛṣṇera caraṇa. "Not only that, the Vedantists, sometimes they cannot reach up to the Kṛṣṇa planet. But Your advantage will be that You'll not only be liberated, but You will be achieving the highest planet, planetary kingdom, or the kingdom of God, You'll be able to achieve there." And nāma vinu. Nāma vinu kali-kāle nāhi āra dharma. Now Caitanya Mahāprabhu explained that, "This Hare Kṛṣṇa, Hare Kṛṣṇa is the only universal religious principle in this age." No other religion process will be effective because people are so many and diverted in different way. This is the common formula and this is the effective formula. So Caitanya Mahāprabhu says, nāma vinu kali-kāle: "Without chanting this Hare Kṛṣṇa, there is no other alternative for self-realization in this age of Kali."

Sri Isopanisad Lectures

Sri Isopanisad, Mantra 9 -- Los Angeles, May 13, 1970:

So education, education required, but if education is wrongly diverted, it is very, very dangerous. That is the purport of this verse.

andhaṁ tamaḥ praviśanti

ye vidyām upāsate

tato bhūya iva te tamo

ya u vidyāyāṁ ratāḥ

So-called education has no value.

Sri Brahma-samhita Lectures

Lecture on Brahma-samhita, Lecture -- Bombay, January 3, 1973:

So if we want to actually learn this... Just like there must be eka niṣṭha. Bhajanti mām ananya-bhāk. That is the qualification. (break) ...Kṛṣṇa. If you want to know Kṛṣṇa, it is very easy. Don't divert your attention to anything. "No, I, I worship this demigod, I worship that demigod, I..." Then your knowledge is gone. That is described in the Bhagavad-gītā. Kāmais tais tair hṛta-jñānāḥ yajante anya-devatāḥ (BG 7.20). Anya-devatāḥ: "other demigods." Devatāḥ is Kṛṣṇa, but others, they're demigods.

Festival Lectures

His Divine Grace Srila Bhaktisiddhanta Sarasvati Gosvami Prabhupada's Disappearance Day, Lecture -- Hyderabad, December 10, 1976:

Generally a girl dresses also to attract the attention of the boy. So the same thing is there but it is Kṛṣṇa's sense gratification, not the gopīs'. The gopīs did not want anything. But Kṛṣṇa will be satisifed. That is the difference between lust and love. Love is there, only possible, when it is diverted towards Kṛṣṇa. That is love. And beyond that... Not beyond that... Below that, everything is lust. So we should always remember this. The senses are not stopped, but when the gratification of the senses is directed towards Kṛṣṇa, that is bhakti, or love. And when the sense gratification is directed towards personal self, that is lust. This is difference between lust and love.

Jagannatha Deities Installation Srimad-Bhagavatam 1.2.13-14 -- San Francisco, March 23, 1967:

The satisfaction is how you can satisfy the Supreme Lord. That is also stated here. What is that? Ekena manasā: "with one attention," not diverting your attention to so many things. Simply, I mean to say, fixing your attention on the Supreme Lord. Tasmād ekena manasā bhagavān. Now, here is... The Bhāgavata does not say brahmeti paramātmeti. The Absolute Truth is Brahman, Paramātmā, and Bhagavān. That is mentioned. But here, when I have to give attention, then must be the Supreme Personality of Godhead. Otherwise where I am going to give attention? If the impersonal feature, if I think impersonal feature, oh, it is very difficult where to fix up my mind. Therefore impersonal feature, Brahman, is not said. Ekena manasā. Then Supersoul. Supersoul is within you. That is understood by meditation. Impersonal Absolute Truth is understood by philosophical process, speculation, and the Supersoul is understood by meditation. So, and Bhagavān, Bhagavān is practical.

Arrival Addresses and Talks

Arrival Address -- London, March 8, 1975:

So there is always if you stay in a very good boat, still, because the platform is water you cannot think that the boat is always very smooth and without any trouble. So material world is always full of troubles. So if we keep ourself in our standing, in our standard, chanting Hare Kṛṣṇa regularly, then the dangers will be over. Dangers, they are not also permanent. They come and go like the seasonal changes. Sometimes it is very hot; sometimes it is very cold. So Kṛṣṇa has advised that āgamāpāyino 'nityās tāṁs titikṣasva bhārata. So don't be diverted from the chanting of the Hare Kṛṣṇa mahā-mantra, and don't be afraid of because there is some danger and danger. Take shelter of Kṛṣṇa's lotus feet, chant Hare Kṛṣṇa mantra, and dangers will be over.

Arrival Address -- Paris, August 11, 1975:

So now by the grace of Śrī Caitanya Mahāprabhu, this movement has come to your country, and especially in a nice village like this, utilize it properly. It is a very ideal place. Not only this, there are many thousands of places like this. People should take advantage to live in such nice place, produce their necessities of life, and keep them fit and chant Hare Kṛṣṇa and realize self. We don't say that you starve or become weak in health or weak in intelligence. No. You remain quite fit in intelligence and health, but don't be unnecessarily in need. The difficulty of the modern educated person is... Not educated, but so-called educated, they are attracted in the city for so many things unnecessary. Just like the club, the restaurant, the liquor and the cigarette, so many things. But if your attention is diverted to Kṛṣṇa, you will not feel inclined to enjoy all these unnecessary things. That is the test of spiritual life, that bhaktiḥ pareśānubhavo viraktir anyatra syāt (SB 11.2.42). Bhakti, advancement of devotional life, means no more taste for all these nonsense. That is the test.

Initiation Lectures

Initiations and Lecture Sannyasa Initiation of Sudama dasa -- Tokyo, April 30, 1972:

Instead of becoming servant of the senses, one has to become the master of the senses. That is called gosvāmī, master of the senses. So how to become master of the senses? Senses are very strong. How one can become master? The simple method is when one engages the senses in the service of the Supreme Lord, it is automatically controlled. It is automatically controlled. The senses want... Just like your mind. If your mind is absorbed in certain subject, you cannot divert your mind to another subject. Sometimes, if your mind is engaged in some serious business, you are thinking and some friend has come before you, you cannot see him. He asks you, "Mr. such and such, don't you see me?" "Oh, you have come?" That means the senses, the chief sense is the mind. If you can engage your mind to Kṛṣṇa, in the service of Kṛṣṇa-sa vai manaḥ kṛṣṇa padāravindayoḥ (SB 9.4.18)—then your senses are automatically controlled—because mind is the chief sense.

Initiation Lecture -- Caracas, February 22, 1975:

So this spiritual platform, to reach, requires gradually process of cultivation, and there is no difficulty to reach the spiritual platform. But first of all, the training of the mind is practiced by the yoga system. Yoga means to control the mind. Our mind at the present moment, being too much attached to this body, it is busy in bodily comforts. Therefore the real yoga system is to divert the mind towards God, to control the mind from material engagement and divert it to spiritual engagement, or bhakti-yoga.

General Lectures

Lecture -- Seattle, October 2, 1968:

This is the training. You just engage yourself in activities of Kṛṣṇa consciousness. This is practical. Just like chanting, the boy of ten years old, he's also engaged. His mind is concentrated on the vibration Hare Kṛṣṇa. His other senses, legs or hand, they're working, dancing. So in this way we have to practice our mind, our senses always engaged in Kṛṣṇa consciousness. That will make you perfect. And that is possible by everyone. You don't require to sit down at a place to artificially meditate upon something. As soon as you chant Hare Kṛṣṇa, immediately your mind is diverted, immediately you remember Kṛṣṇa, instruction of Kṛṣṇa, work of Kṛṣṇa, everything. That requires practice.

Lecture -- Montreal, October 26, 1968:

This is disturbing. Attention is diverted. Yes. So just like in the Christian church, they have the atonement process, confession. So suppose if you go weekly in the church and confess your sinful activities and it is excused, but again, next week you again commit the same sinful activities. Then what is the use of that confession and atonement? If you make it a business that "The whole week I shall commit sinful activities, and on Sunday I shall go to church and confess it, then everything will be balanced, squared-off account," that is all right. Then again from Monday you begin the sinful activities. So is that very good business? So Parīkṣit Mahārāja's question is that, that the atonement is there. But if one commits atonement and again commits sinful activities, then what is the use of such atonement? It is just like... He gave the example, kuñjara-snānavat. The elephant takes bath very nicely in the water, and as soon as he comes on the land, he takes dust and throws over, all over the body. So what is the use of taking bath? Similarly, if I am accustomed to commit sinful activities and for that reason I confess and make some atonement, then what is the use? That is the question of Parīkṣit Mahārāja. He's very intelligent.

Lecture -- London, September 14, 1969:

So simply by understanding that "I am spirit soul" will not help me. I must be active in the spiritual world. That is Kṛṣṇa consciousness. Everyone is engaged in some activity of Kṛṣṇa consciousness. And that will make him praśānta. Niḥśeṣa-mano-rathāntaraḥ kadāham aikāntika-nitya-kiṅkaraḥ. That stage of pacified condition of life can be attained, as it is stated by Yamunācārya, kadāham aikāntika-nitya-kiṅkaraḥ. Aikāntika. Aikāntika means absolutely, without diverting my mind in any other thing; nitya-kiṅkaraḥ, eternally servant of God, eternally servant of Kṛṣṇa. When I am convinced in that way, then I shall be happy. Kadāham aikāntika-nitya-kiṅkaraḥ praharṣayiṣyāmi. Praharṣayiṣyāmi means "I shall be always jolly." How I shall be jolly? Sanātha-jīvitam: "Because I will (be) living under the protection of my Lord." Just like this child is happy. She's happy because it knows, the child knows that "I have got my parents. So as soon as there is some danger, I shall immediately call my mother, and mother will give me protection." This confidence is there. She doesn't care for anyone. She wants to go to touch the fire; mother is going behind to give her protection. That is natural.

Lecture 'Nobody Wants to Die' -- Boston, May 7, 1968:

He's accepted the Supreme Personality of Godhead by great sages, saintly persons, scholars and Vedic literature. And they have achieved success. Why not follow their example and simply concentrate your mind, meditate on mind? And that meditation is very nicely done by chanting. As soon as you chant Hare Kṛṣṇa, your ear is forced to receive this Kṛṣṇa. And the Kṛṣṇa sound and Kṛṣṇa is nondifferent. This is the philosophy. Kṛṣṇa and Kṛṣṇa sound... Because Kṛṣṇa is everything, God is everything, so why not this sound, "Kṛṣṇa," which is approved? So by chanting Kṛṣṇa, you receive Kṛṣṇa in transcendental vibration immediately, and your meditation is there because your attention is diverted to Kṛṣṇa. So your attention, your mind and the word, and the authority—everything is there. Simply chant Hare Kṛṣṇa and take..., feel practically how it is working. There is no charge. There is no exertion. It is very easy. Kartum... Su-sukhaṁ kartum avyayam (BG 9.2). This process of meditation is easy, happy and indestructible. There are so many instances from śāstras. Nāma cintāmaṇiḥ kṛṣṇaś caitanya-rasa-vigrahaḥ, abhinnatv an nāma-nāminoḥ (CC Madhya 17.133). There is the spiritual platform, everything identical.

Lecture -- Bombay, November 2, 1970:

So Kṛṣṇa is the ahaṁ bīja-pradaḥ pitā. Just like the father gives the bīja. Yoni, the mother is the yoni, and the father is the bīja. Yathā bījaṁ yathā yoni. We get our body by the bīja and yoni. Similarly, this material world is the yoni, mother, and the Kṛṣṇa is the bīja. Ahaṁ bīja-pradaḥ pitā. So in this way, different forms of life has come in—8,400,000 species of life. So they're all sanātana. All these living entities are sanātana, but on account of their forgetfulness being diverted, misled by the illusory energy... Māyayā apahṛta jñānāḥ. That is also stated in the Bhagavad-gītā. Na māṁ prapadyante mūḍhāḥ duṣkṛtino narādhamāḥ, māyayāpahṛta-jñānā (BG 7.15). Their jñāna, their knowledge, has been taken away by māyā; therefore they do not understand Kṛṣṇa. Na māṁ prapadyante mūḍhāḥ. Because they're foolish, rascal, therefore Māyā has taken their knowledge. And therefore, na māṁ prapadyante, "They do not surrender unto Me." Therefore Kṛṣṇa's last instruction is sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66).

Pandal Lecture -- Bombay, April 7, 1971:

So anyone who is trying to divert people's attention from Kṛṣṇa to non-Kṛṣṇa... That is the business of the modern so-called philosophers and educationists or religionists. They'll continue to read Bhagavad-gītā life long but will interpret in a different way so that people may not surrender to Kṛṣṇa. That is their business. Such persons are called duṣkṛtina. They are themselves also not ready to surrender to Kṛṣṇa, and they are misleading others also not to surrender to Kṛṣṇa. That is their business. Such persons are duṣkṛtina, miscreants, rogues, rascals, those who are deviating people in other ways. A great scholar—I do not wish to name—he is writing in his commentary, "It is not to Kṛṣṇa." Just see. Kṛṣṇa says, man-manā bhava mad-bhaktaḥ: "You just become My devotee." Mad-yājī māṁ namaskuru: "You just worship Me and offer your obeisances unto Me. In this way you will get Me. You will achieve Me." The commentator says... The so-called learned commentator says, "It is not to the Kṛṣṇa person but it is the Absolute Truth which is within Kṛṣṇa." That means he is dividing Kṛṣṇa from the Absolute Truth. He does not know what is Kṛṣṇa.

Pandal Lecture -- Bombay, January 14, 1973:

So Kṛṣṇa is the ahaṁ bīja-pradaḥ pitā. Just like the father gives the bīja, yoni... The mother is the yoni, and the father is the bīja. Yathā bījaṁ yathā yoni. We get our body by the bīja and yoni. Similarly, this material world is the yoni, mother, and the Kṛṣṇa is the bīja. Ahaṁ bīja-pradaḥ pitā. So in this way different forms of life are coming—8,400,000 species of life. So they are all sanātana. All these living entities are sanātana. But on account of their forgetfulness, being diverted, misled by the illusory energy, māyayā apahṛta-jñānam... That is also stated in the Bhagavad-gītā. Na māṁ prapadyante mūḍhā duṣkṛtino narādhamāḥ, māyayā apahṛta-jñānam. Their jñāna, their knowledge, has been taken away by māyā; therefore they do not understand Kṛṣṇa. Na māṁ prapadyante mūḍhā. "Because they are foolish rascal, therefore māyā has taken their knowledge, and therefore," na māṁ prapadyante, "they do not surrender unto Me." Therefore Kṛṣṇa's last instruction is sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66).

Public Lecture -- Konigstein, Germany, June 19, 1974:

No material desire. Simply think of how to push on this movement. That desire and no other desire. Anyābhilāṣitā-śūnyam (Brs. 1.1.11). No material desire. Śūnyam. Make zero all material desires. Simply desire, "How shall I push on? How shall I serve Kṛṣṇa? How shall I decorate this?" Therefore we have given so many engagements, to divert the desire. Desire cannot be stopped. That is not possible. Those foolish persons are: "Become desireless." That is not possible. Desireless means I am dead. No. Purify desire. Purify desire. You have got the desire for driving motorcar. Just drive motorcar for preaching Kṛṣṇa consciousness. (laughter) You see? This is the... Change the quality of the desire. Desire cannot be stopped. That is not possible. I want to eat very nice foodstuff. All right, eat remnants of foodstuff. We offer Kṛṣṇa the best food. That is the regulative principle. Kṛṣṇa also should be offered the best foodstuff, and you take the remnants.

Lecture at St. Pascal's Franciscan Seminary -- Melbourne, June 28, 1974:

Any human being, if he tries and if he reads the scriptures—never mind, Bible, Bhagavad-gītā, Bhāgavata—then he will understand God. Therefore this life, human form of life, is only meant for understanding God. If we divert our attention to any other business, that means we are spoiling our energy. Because what are the activities? That... Everyone is active for sleeping, eating, having sexual intercourse and defending. So these things are present even cats and dogs. They also eat, they also sleep, they also have propensity for sex intercourse and they also defend, in their own way. So if human life is also spoiled only on these activities, then you are missing the chance. Human activities should be to understand God or the Absolute Truth. That is the philosophy of Vedānta philosophy. Athāto brahma jijñāsā. Vedānta. Veda means knowledge, and anta means ultimate.

Lecture with Translator -- Sanand, December 27, 1975:

This dharmasya glāni, deviation from the occupational duty... Dharma means occupational duty. Then Kṛṣṇa, out of His causeless mercy, He appears to teach us how to divert your attention and āsakti to Kṛṣṇa. So dharmasya glāni, deviation in the path of religious system, means to forget our eternal relationship with Kṛṣṇa. Therefore Kṛṣṇa ultimately, at the end of the Bhagavad-gītā, He says, as the Supreme Person, He orders, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Therefore He did not come to establish the so-called Hindu dharma or Mussulman dharma or Christian dharma, this dharma or that. He came to establish the real dharma, that is, to surrender to Kṛṣṇa. So Śrīmad-Bhāgavatam is establishing also in the beginning, dharmaḥ projjhita-kaitavo atra: (SB 1.1.2) In the Śrīmad-Bhāgavatam the so-called cheating ways and cheating type of dharmas are kicked out, projjhita, thrown away. Śrīmad-Bhāgavatam is explaining what is real dharma as it is established by Kṛṣṇa, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66).

Lecture with Translator -- Sanand, December 27, 1975:

So Kṛṣṇa is so nice, so liberal, that if you have got a little tinge of aspiration He will fulfill you, and at the same time, you'll go back to home, back to Godhead. Therefore it is recommended, yajeta paramaṁ puruṣa. If you have got some material desire, still you worship Kṛṣṇa. He'll fulfill; at the same time, you will be able to go back to home, back to Godhead. Kṛṣṇa is all-powerful, almighty, full with six opulences. So if you have got any material desire, that also Kṛṣṇa can fulfill, but you stick to Kṛṣṇa so that your āsakti will be increased. If you divert your attention to other demigods, then this āsakti will fail. Therefore for a devotee who sticks his faith in Kṛṣṇa, he has no chance for worshiping other demigods. So the Narottama dāsa Ṭhākura says, anya devāśraya nāi, tomāre kahinu bhāi, ei parama bhakti karaṇa. For a devotee of Kṛṣṇa there is no scope for worshiping other Deity, because that will not help him to increase his attachment for Kṛṣṇa.

Morning Lecture -- Allahabad, January 15, 1977:

Kṛṣṇa is the origin of everything. Ahaṁ sarvasya prabhavo mattaḥ sarvaṁ pravartate (BG 10.8). We should try to understand this fact, that Kṛṣṇa is the origin of everything, and if we take to Kṛṣṇa consciousness... Kṛṣṇe bhakti kaile sarva-karma kṛta haya. If you become Kṛṣṇa conscious, then your all other duties automatically... The same example, as we have given: If you pour water on the root of the tree, then all other duties are automatically done. There is no question of separate attempt-philanthropy, philosophy and nationalism, this "ism," that "ism." We have discovered so many things and diversion of the real duty. That we shall have to concentrate. That is siddhānta.

Philosophy Discussions

Philosophy Discussion on Soren Aabye Kierkegaard:

Prabhupāda: That we condemn, śūnyavādi. Śūnyavādi, or nirviśeṣa śūnyavādi, impersonalists and voidists. They must be overcome by despair. They have no aim. They do not know what is the aim of life. Being disgusted in the present form of life, they, when they have no conclusion, no high aim, they become disappointed. That is the cause of these hippies.

Śyāmasundara: Yes. He says that then they indulge in pleasure and mental speculation as a diversionary tactic. To try to cover up this despair, they become more indulged in sense pleasure and more speculating.

Prabhupāda: Just like people in the material world, when a businessman failure, he takes to drinking. Sometimes great shock, in order to forget, one takes to drinking. Yes. Intoxication.

Philosophy Discussion on Sigmund Freud:

Prabhupāda: That we have already discussed, that everyone has got. The animal has got this sexual proclivity.

Śyāmasundara: So he says that the present state of the personality has grown about because of childhood or incomplete uses of this libido or sexual energy, and if it has been misused then there is a disorder in the personality. But by healing that original shock in childhood, then the future will all be healed. There will be not more fluctuation in the personality. Because by healing this original shock, there won't be any more fluctuations or neuroses.

Prabhupāda: That we have prescribed. We are trying to make boys brahmacārīs. So of course there is tendency, but by practicing the brahmācārya system, by diverting one's attention to Kṛṣṇa consciousness for Kṛṣṇa's service, there will be very little chance for this shock.

Śyāmasundara: He says that our sexual instincts are often thwarted by social constraints, so in a society which does not have a brahmācārya system, this would be...

Prabhupāda: Therefore this Vedic system is so scientific, varṇāśrama-dharma. When these things are automatically adjusted and checked, our life becomes very peaceful and we make progress in Kṛṣṇa consciousness. Then these things will not come.

Philosophy Discussion on Sigmund Freud:

Devotee: It's not that the trauma makes him crazy so that he cannot function in society. He could be a business executive who has claustrophobia; he can't stand getting in an elevator. He is leading a normal life in society but he has a problem which causes him a great deal...

Prabhupāda: So why not divert his attention to Kṛṣṇa consciousness?

Śyāmasundara: Ah, by a higher type of knowledge, if one realizes that he is not this body, then all those things will be...

Prabhupāda: Yes, that is...

Devotee: That is why we are doing social service.

Prabhupāda: To divert his attention. (indistinct) That is understanding, and nicer thing (indistinct), that is our formula, (indistinct). Actually, as one increases his Kṛṣṇa consciousness he becomes (indistinct) all this material (indistinct). That is the prime remedy-panacea for all diseases.

Philosophy Discussion on Sigmund Freud:

Prabhupāda: What is that sublimation? More sex? (indistinct) sex?

Hayagrīva: Sublimation is, well let me read, "The excessive excitations from individual sexual sources are discharged and utilized in other spheres, so that no small enhancement of mental capacity results from a predisposition which is dangerous as such." In other words, he didn't believe that..., in total sexual freedom as it's conceived today, but that a man would be better, instead of trying to totally deny the sex drive, to try to redirect it, oh, perhaps in artistic activity or in, in study, or in some other activity. Not to deny it.

Prabhupāda: That means, in one word, to divert his attention.

Hayagrīva: Yes.

Philosophy Discussion on Sigmund Freud:

Prabhupāda: That is brahmacārī. That is recommended in the Vedic culture, that from the very beginning of his life, divert his attention for spiritual activities, he, he will forget about sex life. That is the experience. Not only a trained-up child, even a grown-up person, if he takes Kṛṣṇa consciousness seriously, he also forgets sex life. So that is possible by training, one can forget sex life. That, that is experience of Yamunacārya. He expressing, yad-avadhi mama cetaḥ kṛṣṇa-pādāravinde. He says that "Since my, my mind and attention has been diverted to Kṛṣṇa consciousness activities, as soon as I thing of sex life, I spite on it." That is possible. It is simply question of training. And if one indulges in sex life without any restriction, the physical problem is there. He will be impotent. He will not be able to, even though he has got sex organs, he will not be able to use it. That is nature's way of punishing. There are so many impotent person. So it is a question of training. So the Vedic training is to train the small child, from the very beginning of his life, how to avoid sex life. That cannot be artificially done, but there is a process of training. By accepting that training one can remain without sex life throughout the whole life. That is possible.

Philosophy Discussion on Sigmund Freud:

Prabhupāda: Father. So how he can avoid this father conception? If you mislead people that there is no father conception, that is not education; that is misleading. Father is there, everyone knows this simple philosophy. And if he is misleading them, then that is not philosopher, that is cruelty. A man is naturally believing that there is father and there is father's father, and he is diverting his attention from this natural belief. So this is cruelty. He is committing cruelty to human understanding, simple understanding.

Philosophy Discussion on Karl Marx:

Prabhupāda: Yasmin vijñāte sarvam evaṁ vijñātaṁ bhavanti. That is the Vedic injunction, that people are searching after knowledge, knowledge, knowledge, knowledge, knowledge, so when one understands the Absolute Truth, then he understands everything. Yasmin vijñāte sarvam evaṁ vijñātaṁ bhavanti. And Bhāgavata says, na te viduḥ svārtha-gatiṁ hi viṣṇum: (SB 7.5.31) "They are trying to approach the objective, but they do not know the objective is Viṣṇu." Durāśayā ye bahir-artha-māninaḥ: "They are simply trying to adjust by so many revolutions, these material things." But he has no knowledge that he is spiritual being. Unless he goes back to the spiritual world and associates with the supreme spirit, God, there is no question of happiness. Exactly, if you have taken a fish from the water, there is no question of happiness of this fish unless it is again thrown into the water. So we have come... We are part and parcel of the supreme spirit. We have come from the spiritual world with the mentality of enjoying this material world. So unless we divert, reverse ourself to that spiritual conclusion, we understand our spiritual position and go back to home, we go to back... Yad gatvā na nivartante tad dhāma paramam (BG 15.6). When you come to this position, that is happiness. Otherwise you go on theorizing, but one revolution will be... That is the world. "Yielding place to new. Old order changes, yielding place to new." This is revolution. So this will go on. What he is thinking now new, it will be old after some days, and another new thing will come, will be changed. So this is the order. "Old order changes, yielding place to new." Or, in other words, "History repeats itself."

Philosophy Discussion on Plotinus:

Prabhupāda: ...they are singing in the tune, sometimes attention diverted by the audience, it becomes out of the tune. Similarly we, when we divert our attention to the illusory energy, then we fall down, and although we remain the same part and parcel of the Lord, but the influence of the material energy covers us, and we identify with the covering elements, and life after life bodies changing, and we are identify with the covering, and this is our miserable condition of material existence. And therefore first education is that "I am not this covering." That is spiritual education. That is the beginning of Bhagavad-gītā instruction, that "You are not this body. Arjuna, you are not this body. Why you are taking this bodily concepts of life, your relatives, your family, so seriously? It is all foolishness. It is accidental. You are born in this family, and you have got so-called relatives. You are actually spirit. So now you are identifying with this bodily concept of life, you are member of the Kuru family. Then as soon as this change of body takes place, you will again enter into the dog's family or cat's family or demigod's family. Again you identify, 'I am dog,' 'I am cat,' 'I am demigod.' " So this is the, our ignorance. We have to stop this mentality of bodily concept of life, identify ourself as a spirit soul, part and parcel of the Supreme Spirit, and act according to His direction. Ānukūlyena kṛṣṇānu-śīlanam (CC Madhya 19.167). What Kṛṣṇa says, if we act, then gradually, sarvopādhi-vinirmuktam (CC Madhya 19.170), we become immediately free from all upādhi, designation, and gradually develop our Kṛṣṇa consciousness. That is the instruction of Caitanya Mahāprabhu, and the Kṛṣṇa consciousness movement is trying to spread this knowledge all over the world.