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Distribute our books (Letters, 1969)

Expressions researched:
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1969 Correspondence

January

I am glad that you have already ordered Bhagavad-gita copies from Brahmananda. Please try to introduce our books and literature as far as possible
Letter to Krsna dasa -- Los Angeles 15 January, 1969: I am glad that you have already ordered Bhagavad-gita copies from Brahmananda. Please try to introduce our books and literature as far as possible. Please write to me at least once in a week to inform me about your activities. I hope you will keep in touch with the news from London. They are very encouraging and hopeful.
We have got so many literatures and books for sale, so if you can help in selling these books and magazines that will be a great help
Letter to Mark Buchwald -- Los Angeles 21 January, 1969: Because you have asked me to assign you to some duty, I think that your first duty is to regularly attend all of our classes. Chant Hare Krishna as long as possible, and try to help in the activities of the temple. Also, we have got so many literatures and books for sale, so if you can help in selling these books and magazines that will be a great help.
My Guru Maharaja indicated that the mrdanga and the press are the mediums of our missionary propaganda activities, and we shall follow His path in the same way. We must have large quantities of mrdangas for vibrating in different parts of the world and we must distribute our literature also
Letter to Brahmananda -- Los Angeles 30 January, 1969: Our propaganda should be focused on spreading kirtana and distributing literature, books and magazines. The process experienced now is that after holding kirtana, they are selling magazines and books successfully. On January 1st, Hayagriva held one meeting in Columbia University with 60-65 students present, and after the meeting, 30 copies of Bhagavad-gita were immediately sold. So we should now organize in such a way that there shall be nice kirtana and attempt for selling our publications. My Guru Maharaja indicated that the mrdanga and the press are the mediums of our missionary propaganda activities, and we shall follow His path in the same way. We must have large quantities of mrdangas for vibrating in different parts of the world and we must distribute our literature also.
The best thing will be therefore to organize sales of our books as other publishers are doing. The simple and approved method is to appoint at least 1000 stores and booksellers who agree to purchase at least three copies apiece of our books as soon as they are published
Letter to Brahmananda -- Los Angeles 30 January, 1969: I have received one letter from Hayagriva saying that he is prepared to invest money for a press, and he has found out a nice two-story house adjacent to our New Vrindaban colony, and the house is on the roadside. The rent is only $260 per year. That is about $22 per month. So in this way we can immediately start our press. I think that our publications should be done ourselves immediately, because neither MacMillan Company nor Dai Nippon can help us rightly. If MacMillan Company publishes our books, they will ask us to make contract for purchasing 5000 copies, which I cannot advise as good plan for us. If we have to exert our energy for selling 5000 books published by MacMillan, why not publish them ourselves on our own press and obtain profit for printing new books? The best thing will be therefore to organize sales of our books as other publishers are doing. The simple and approved method is to appoint at least 1000 stores and booksellers who agree to purchase at least three copies apiece of our books as soon as they are published. This means that if we have 1000 dealers, we can immediately sell 3000 copies, and this will give us sustenance for conducting our publication activities. I do not think it is a very difficult task to appoint such selling agents throughout the country. So yourself and Gargamuni should take charge of this organization, and for press management others shall take charge. In this way, if we can work on our publications, all of our poverty shall immediately be subdued. So think over this matter seriously. Immediately consult with Hayagriva for starting the press. Let us not bother about the Macmillan Company, because they will only try to make conditions that we have to purchase 5000 copies.

February

Unless we have got very good organization for selling our books, printing our books any place will be impractical. So I think you will try seriously how to appoint selling agents all over the country. Nay; all over the world
Letter to Gargamuni -- Los Angeles 5 February, 1969: Regarding the printing of my different letters, if you have sufficient time you can work on this project, but I think you have got greater project before you; sales organization of our books and publications. Unless we have got very good organization for selling our books, printing our books any place will be impractical. So I think you will try seriously how to appoint selling agents all over the country. Nay; all over the world. I'll be glad also to hear from you about how you are going to organize this selling propaganda.
That is my ideal of life, to form a nice group of devotees to perform Sankirtana and to distribute our books in wider circles
Letter to Gurudasa -- Los Angeles 5 February, 1969: I thank you very much for your assurance that I will find London a most flourishing center for our world Sankirtana movement. That is my ideal of life, to form a nice group of devotees to perform Sankirtana and to distribute our books in wider circles. Here, Tamala Krishna's group has proved a very nice Sankirtana Party, and we can combine with your group which is also a very nice Sankirtana Party. Then we could immediately take the responsibility of a round the world trip, and I am sure it will be successful. You can let me know by return mail if my services in London are immediately required. I am prepared to go
Regarding your books, the editorial assistants and myself do agree there is no difference of our Sampradaya Siddhanta. Now we have only to see how these books will be sellable in this country
Letter to Jagannatham Prabhu -- Los Angeles 8 February, 1969: Regarding your books, the editorial assistants and myself do agree there is no difference of our Sampradaya Siddhanta. Now we have only to see how these books will be sellable in this country. The best thing will be if you can kindly send more copies of each book, and we can try to sell them in our different centers. If there is good response, we can think of republishing them. Certainly to send the books by air mail is prohibitive, but you can send them by surface mail in different batches to our different centers of which a list of addresses is found in the copy of the letter addressed to Tirtha Maharaja. The next alternative is to pack up all of the books and send them to Calcutta to our shipping agents, namely; United Shipping Corporation, 14/2 Old China Bazar Street (Room #18), Calcutta-1, INDIA. Upon hearing from you I will advise them to take care of the packages to New York by sea-way. We shall try to sell the books in our different centers, and the sales proceeds will be kept separately. If the books are to be published, from here the sales proceeds will be utilized for this purpose. Or else, the proceeds shall be sent to you after a deduction of 40% discount as we get from others. We are selling books of many of our godbrothers, just like Bon Maharaja, Nitai dasa Brahmacari, Prof. Sannyal, Bhakti Pradip Tirtha, Raga Caitanya Prabhu, etc. I think this arrangement will be practical. If you will give us your permission then we can immediately arrange to publish some of the best portions as articles in Back To Godhead with your good name therein.
If distribution of my books is fixed up then my life is fixed up in your country for the remaining days of my present body. Please therefore do it seriously
Letter to Brahmananda -- Los Angeles 17 February, 1969: So you and Gargamuni take charge of distributing the books, and you study other methods of how to do this. If distribution of my books is fixed up then my life is fixed up in your country for the remaining days of my present body. Please therefore do it seriously. I am pleased that you are willing to take charge of the printing of my books. Krishna has desired like that, so you try to execute this implicit order of Krishna. Actually, by your grace, these two publications are already in the light, so your service in this connection is approved by Krishna and naturally by me also. So you try in this line. I am sure you will be successful, assisted by your good brother, Gargamuni. It is good that you are contacting distributers. You should offer them the best terms.
I have written to Brahmananda about distributing our books, and you should assist him in this important matter
Letter to Gargamuni -- Los Angeles 17 February, 1969: Regarding your reprinting of my letters, if you will not detract from your other important engagements you may do it. I have written to Brahmananda about distributing our books, and should assist him in this important matter. I have considered your thoughts on the matter of our printing press, and for the time, the matter is still pending. Also, I think I have already answered your points in Brahmananda's letter regarding the contributions of the other departments of the New York temple. I am pleased to note that your store, the Spiritual Sky, is doing successfully. Krishna has given you nice talent for doing business, and I am glad to see that you are using it well. There is no need for you to contribute to my book fund immediately if you are unable. Do it as it becomes convenient for you. Your suggestion that we print transliterations in our future books is very nice, and I think we shall follow this principle in the future.
If a center contributes $100, we send them copies at cost price to the amount and it doesn't matter whether they sell it or not. It doesn't matter if they sell it or not. But we must have the monthly contribution
Letter to Rayarama -- Los Angeles 15 February, 1969: If I receive some contribution from each center for publishing Back To Godhead regularly, that will be a nice program so that we may not have to depend on advertisements or sales. Each center should take responsibility of contributing some money towards the publication of Back To Godhead, instead of depending upon each center for selling Back To Godhead. For example, if a center contributes $100, we send them copies at cost price to the amount and it doesn't matter whether they sell it or not. It doesn't matter if they sell it or not. But we must have the monthly contribution. The copies which are not sold may be distributed free to schools, libraries, influential gentlemen, etc. This will greatly further our propaganda, and I am thinking in these terms.
If I get $750 from the 4 centers, then I shall take charge of distribution; because Brahmananda has already taken responsibility for distributing the books
Letter to Rayarama -- Los Angeles 20 February, 1969: Regarding printing 20,000 copies of Back To Godhead, I have appealed to 4 centers, namely New York, San Francisco, Los Angeles, and London to contribute $750 monthly. I have got confirmation from Los Angeles, so I shall be glad to hear from New York also whether this center is going to hand over to me $750 per month. I have no objection if this $750 is collected in the way of advertisements from New York, but charges will be increased because we are going to print 20,000 copies henceforward. So we shall charge $100 per page and we shall not accept any advertisements from the hippies. So who is going to pay me this $750? If I get $750 from the 4 centers, then I shall take charge of distribution; because Brahmananda has already taken responsibility for distributing the books. I simply want this contribution continually at least for 6 months against delivery of 5,000 copies of Back To Godhead. If I am able to print 20,000 copies continually for 6 months, perhaps I will no longer require the contribution from the different centers. Therefore, please ask Subala or any one else in New York center who is going to collect this $750 and pay me.
On the whole, we shall now make it a point to spread this Sankirtana movement and distribute our publications
Letter to Brahmananda -- Los Angeles 27 February, 1969: I thank you very much for your giving me your pledge that you will give me $750 per month for 5,000 copies of Back To Godhead. Similar assurance I have got from the other centers. So by calculation I shall be able to collect $3,000 per month of which $2,000 or less, as you may arrange, will be paid for the price of printing, and the balance will be spent for free distribution of copies to institutions, schools, colleges, universities, libraries, and respectable individual persons. I understand that for posting magazines in large scale the rate is 3 cents or 4 cents, so I have advised Subala to take definite information in this connection for posting Back To Godhead in large scale. I quite agree with your proposal that for small centers like Montreal, Buffalo, etc. as stated by you the New York center will be the distributer; this is nice. Regarding your kirtana success in Pennsylvania at Dickenson College and Franklin and Marshall, it is so much pleasing to me. This is the way of our preaching work. Please try to infuse this Krishna Consciousness idea amongst the student community and it will be a great success. On the whole, we shall now make it a point to spread this Sankirtana movement and distribute our publications.
So from Back To Godhead I don't want anything for my book fund. I simply want my books to be nicely distributed. As for someone to help you distribute books on the West Coast, I understand that Jayananda has volunteered for this assignment, and you can decide who you will like
Letter to Brahmananda -- Los Angeles 29 February, 1969: Regarding the Back To Godhead scheme, the idea is that you pay $750 and receive 5,000 copies. Now you distribute this as you like. If you sell for 50 cents per copy, then it comes to $2,500, but I do not think it will be possible to sell them all at 50 cents retail price. So you appoint stores to sell copies, and you will get 30 cents per copy for these without fail. You are purchasing for 15 cents so even selling wholesale you make profit of 15 cents. If you sell 3,500 copies at wholesale price, then the intake is $1,050. If you are not able to sell all of the copies, then still you should have an income profit of at least $500, selling at wholesale price. If you make more profit you should do so, and I have no objection. But whatever you sell after the 1,500 copies sold retail is profit for your temple. What ever balance has not been sold will be distributed free, and you should apply for concession rates at the Post Office. In Los Angeles, we have already applied, and the postal charge will be about 3 cents or 4 cents per issue. So as far as I am concerned, I shall collect about $3,000 monthly. Out of this, $2,000 is to be paid to Dai Nippon, and I will keep $1000. Out of this amount, the postal charges will take about $300-400, and the balance $600 I shall spend for developing of the press department. So from Back To Godhead I don't want anything for my book fund. I simply want my books to be nicely distributed. As for someone to help you distribute books on the West Coast, I understand that Jayananda has volunteered for this assignment, and you can decide who you will like.

April

We are selling our books nicely here, and if you can organize a means of selling our magazine and books in India, it will be a great help to our activities. One of my disciples, Acyutananda Brahmacari is already there in India, and if you think seriously to help me in this movement, he will also join you
Letter to Sivananda -- New York 13 April, 1969: You have inquired about my books, and the facts are that before I came here from India, I published three volumes of Srimad-Bhagavatam, each of about 400 pages. Since I have come here, many manuscripts are prepared for printing, and I have published Bhagavad-gita As It Is, published by MacMillan and Teachings of Lord Caitanya, published by International Society for Krishna Consciousness. We are selling our books nicely here, and if you can organize a means of selling our magazine and books in India, it will be a great help to our activities. One of my disciples, Acyutananda Brahmacari is already there in India, and if you think seriously to help me in this movement, he will also join you. The difficulty is that the books and magazines are costly in the estimation of the Indian exchange. The standard exchange is 7.5 Rs per dollar, so you consider and let me know if you can help us.
The future hope for expansion is selling of books and magazines. So if you can make some organizational idea, you will please send it to me and I shall consider it
Letter to Gopala Krsna -- Allston, Mass 30 April, 1969: You are very anxious to have engagement in Krishna's service, so my immediate best service for you is to help organize the sales promotion of my books. I have already got five books; three volumes of Srimad-Bhagavatam, one volume Bhagavad-gita As It Is, and one volume Teachings of Lord Caitanya. This year most probably we will have another three books; namely Nectar of Devotion, and two further volumes of Srimad-Bhagavatam. So the future hope for expansion is selling of books and magazines. So if you can make some organizational idea, you will please send it to me and I shall consider it.

May

You should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success. I would always prefer to distribute our books ourselves and publish them ourselves in our own press. That is my ambition
Letter to Brahmananda -- Allston, Mass 6 May, 1969: Regarding Teachings of Lord Caitanya, I am very glad to know that you are hopeful for great success. The stores demand of 40% for at least 4 copies is all right. There are about 1,000 stores in new York at least. So if they take 3 copies each, we immediately distribute 3,000 copies. Similarly in other big cities we can distribute at least 1,000 in each city. There are at least 25 important cities in your country, so in each city, if we distribute at least 1,000 copies, there is potency of distributing 25,000 copies in your country only, and what to speak of other countries, like England or any other part of the world where English is spoken. So it requires only organization; and now that we have a special "Iskcon Books" department simply for the promotion and publication of our literatures, and you also have the help of Nayana Bhirama and Bali Mardan, so the future looks very hopeful. Now you should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success. I would always prefer to distribute our books ourselves and publish them ourselves in our own press. That is my ambition, so you try to fulfill this desire of mine.
The proposal that you shall have a cart moving in the Japanese Fair with Deities, kirtana and selling books is very, very nice proposal
Letter to Sudama -- Columbus, Ohio 8 May, 1969: The proposal that you shall have a cart moving in the Japanese Fair with Deities, kirtana and selling books is very, very nice proposal. If you can get sanction for it, it will be a very nice thing. I thank you very much for your constant and sincere efforts, and surely Krishna will bless you more and more for this.
I have written one letter Mssrs. Atma Ram and Sons in Delhi regarding selling our books, along with other proposals. He is interested to sell our books because it is written by me, so you do the needful
Letter to Brahmananda -- New Vrindaban 22 May, 1969: I have written one letter Mssrs. Atma Ram and Sons in Delhi regarding selling our books, along with other proposals. He has written about the books as follows: "I contacted the local representative of MacMillan & Co. regarding Bhagavad-gita As It Is. They have not heard anything about it and have showed complete ignorance. Moreover, in the catalog which they possess, your book has not been mentioned. I am certainly interested in the sale of this book and would like to know your terms and conditions for the same." I do not know why MacMillan Company has not mentioned about our book in their Indian catalog. Anyway, he is interested to sell our books because it is written by me, so you do the needful. Ask Mr. Wade why their representative is ignorant of this publication. This Atma Ram and Sons was selling my Srimad-Bhagavatam at 40% discount. So you should open correspondence with them, giving reference to their letter #IKP, dated May 2, 1969, and signed by Ish Kumar Puri, Manager. Also send them one dust cover of TLC, and offer them the same commission so that they may, forward order to you, and you can supply them. Also inquire from them if they are interested in being the sole selling agency in India. In this case, they must purchase at least 500 books. If not, they can help us by sending a list of leading book sellers in India who can help in selling our books. Upon receipt of such list, you can open correspondence with these booksellers.
So far as distributing the books, no consignment should be given. That is very risky. Let them purchase one copy, two copies, three copies, as they like, but no consignment
Letter to Brahmananda -- Moundsville 31 May, 1969: Regarding sales of TLC, you should try to get it reviewed, do not spend money needlessly on advertising. You have got experience already advertising Bhagavad-gita, so unless the book is reviewed, there is no question of advertising. You should send reviewing copies to first class papers for review. Also, you may arrange for some respectable persons to review the book and then submit this review to the various papers for printing. You should try for this. Generally, it is the policy of every paper that they review books as soon as it is given to them. That is one of the items of journalistic policy. So far as distributing the books, no consignment should be given. That is very risky. Let them purchase one copy, two copies, three copies, as they like, but no consignment. Let them take one copy and take the scheduled commission. So similarly they can distribute and take the money. It is all right if the store would like to exchange our forthcoming books for the copies of TLC they have not sold, and it is all right for their money to be returnable, but don't take consignment. That is only false sale, or no sale. Try to get the book reviewed. Otherwise newspaper advertisements will have no effect.

July

Collection by Sankirtana Party is the best process, along with selling our books and magazines by organized sale
Letter to Brahmananda -- Los Angeles 8 July, 1969: Regarding your proposal for soliciting members, this is not a good proposal. We tried for membership in the beginning, and it was not successful. Collection by Sankirtana Party is the best process, along with selling our books and magazines by organized sale. But you can advertise for membership, and when somebody inquires, you can give him your chart for membership. But do not advertise it. You can simply invite people that we invite all sincere souls to become our serious members. I am enclosing a copy of a letter addressed to Mr. Kair, which may be published so people may know what is the practical advantage of becoming a member of this society.
I wish that all of our Krishna Consciousness literatures may be available to men of all languages throughout the world, so whatever assistance you can give in this connection is always appreciated
Letter to Sivananda -- Los Angeles 22 July, 1969: Regarding Copenhagen, if there is possibility, we wish to open many such branches. But your main business at present is Sankirtana and selling literature, and this is similarly very important work. You write that you are interested in learning how to print, and if you have time for this, then Jaya Govinda can instruct you. I wish that all of our Krishna Consciousness literatures may be available to men of all languages throughout the world, so whatever assistance you can give in this connection is always appreciated. But your main business at the present moment is to propagate Sankirtana to all the people of Germany. This is also very great service.

August

I am enclosing herewith one book review of our Bhagavad-gita As It Is and Teachings of Lord Caitanya, and this may help you to distribute these books nicely in the Detroit area. If you require more copies of this review, please inform me and I shall have them sent to you directly
Letter to Bhagavan, Krsna Bhamini -- Los Angeles 9 August, 1969: Krishna has been very kind upon you, and if you continue to engage seriously in His service, certainly He will give all facilities. After all, it is His business that we are doing. It is very encouraging that you have had thirty people at your feast and twenty people at your first kirtana. It appears that Detroit has very good prospects for spreading Krishna Consciousness. Try to sell Back To Godhead as much as possible. This is very nice propaganda work, plus it will provide you with some income for increasing activities further. I am enclosing herewith one book review of our Bhagavad-gita As It Is and Teachings of Lord Caitanya, and this may help you to distribute these books nicely in the Detroit area. If you require more copies of this review, please inform me and I shall have them sent to you directly. Regarding the reporters who are interested in doing an article on your activities for the local paper, give them good points. I am also enclosing an article by Hayagriva das, called "The Hare Krishna Explosion, and this will give them more idea of our movement.
We can also cooperate in selling your books in our different centers, and similarly you can cooperate by selling our books in your different centers. So there is ample opportunity of cooperation in good will
Letter to Swami B. S. Bhagavata Maharaja -- Los Angeles 21 August, 1969: I am going to Germany the day after tomorrow via New York, and therefore my next address will be c/o Internationale Gesellschaft fur Krishna Bewusstein, 2 Hamburg 19, Eppendorfer Weg 11, West Germany. In the meantime I shall request you to cooperate with my missionary activities to supply me 10 mrdangas (kholes), first class and 50 pairs of karatalas, Navadvipa made, first class, every month to our different centers like New York, Los Angeles, London, Hamburg and Tokyo. Also I would request you to arrange for supplying Radha-Krishna Deities made in Vrindaban or Calcutta, 24" high, for our different centers. We can also cooperate in selling your books in our different centers, and similarly you can cooperate by selling our books in your different centers. So there is ample opportunity of cooperation in good will, and if we continue like that, in the near future it may be possible that we completely amalgamate both our institutions. I hope you will give your due consideration to my proposals and shall be glad to hear from you at your earliest convenience. Also please let me know if personally I can become a member of your society under Clause 3 on page 19 of the Memorandum.

September

Your report that book sales are not very satisfactory is not very encouraging. if it is not selling well in New York, why not dispatch to other centers for distributing?
Letter to Brahmananda -- Tittenhurst 16 September, 1969: Your report that book sales are not very satisfactory is not very encouraging. if it is not selling well in New York, why not dispatch to other centers for distributing? The United Shipping agency has dispatched the books as I understand, and on receipt of this you will kindly let me know how many full sets of Bhagavatam are there. Then I shall instruct you to distribute them in different centers on hearing from you.
Somehow or other we have to organize the sales of our books and literature. Otherwise, what is the use of starting the press? The press must work on continuously, and we shall produce immense literature
Letter to Gargamuni -- London 22 September, 1969: One thing I see is that you are coming out victorious in the matter of sales organization of the books. In one of the letters of Brahmananda I understand that the book selling organization there is not very satisfactory. Therefore, I am very much glad to read the circular letter issued to the temple presidents, and I shall be glad to know how you are getting response. The methods you have adopted to approach reviewers and convince them to review our books, how much this attempt has been successful? Reviewing is the only way for pushing on any publication. Somehow or other we have to organize the sales of our books and literature. Otherwise, what is the use of starting the press? The press must work on continuously, and we shall produce immense literature. If the press goes on nicely, I shall be able to give you material for publishing a book every two months. We have got so much material for Krishna Consciousness Movement. In your last letter I understood that you are collecting at least $70 to $80 weekly by selling books. That is a great service to the society.

October

How to sell our magazines and literatures you have to find out means and ways
Letter to Jayagovinda -- Tittenhurst 8 October, 1969: So far as sales are concerned, if you don't sell, then how you will be able to maintain your establishment? If you want to maintain a nice place simply by all working hard—in the beginning that is all right—but if you cannot maintain it by selling literature and making collections, then that is not a good idea. How to sell our magazines and literatures you have to find out means and ways. On the whole, everywhere we are arranging to sell our BTG and maintaining our centers on this sale. So what is the defect that you cannot sell?
I shall overload you with books
Letter to Upendra -- Tittenhurst 27 October, 1969: Regarding the "Prabhupada's Table", from the next year you will be getting so many books for selling. I have now made a policy that as soon as my books are printed in the press I shall distribute them in all the centers along with the respective bills. You will kindly send me the money for the Book Fund as soon as you sell them. The money may be sent to me or to the coastal president. But I shall overload you with books.
All the centers should not reduce their orders for BTG, but should help distribute them as far as possible
Letter to Upendra -- Tittenhurst 27 October, 1969: I do not think it is a good suggestion that we decrease the number of BTGs printed. If we print the same number of copies throughout the winter months and if they are not all sold, then the remaining issues may be distributed freely to many respectable men and organizations. This will be good propaganda work. We are not interested in making profit; our interest is simply to promote Krishna Consciousness. So all the centers should not reduce their orders for BTG, but should help distribute them as far as possible.

November

If the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them
Letter to Satsvarupa -- London 5 November, 1969: So far as my books are concerned, I think there are materials for at least ten books which are ready for printing. Now all the manuscripts are with you. So now the editorial department is under you and Hayagriva, and you combinedly please get my books printed, one after another. I think the following management will be nice: I shall pay the book printing price; actual cost plus 10% maintenance charges. Then after the books are printed you will distribute them proportionately to different centers, and they will remit the price directly to me. Purusottama will keep accounts for that so that the responsibility will be lighter on your side. Besides that, if the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them. I have consulted on this matter with Purusottama, and he says that the idea is right. Now you can give me your own opinion also. But continually all the Bhagavatams, Krishna, Nectar of Devotion, etc. must be published. After printing, some of them may be made softbound and some may be made hardbound, according to demand.
After the books are printed you will distribute them proportionately to different centers, and they will remit the price directly to me. Besides that, if the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them
Letter to Satsvarupa -- London 5 November, 1969: So far as my books are concerned, I think there are materials for at least ten books which are ready for printing. Now all the manuscripts are with you. So now the editorial department is under you and Hayagriva, and you combinedly please get my books printed, one after another. I think the following management will be nice: I shall pay the book printing price; actual cost plus 10% maintenance charges. Then after the books are printed you will distribute them proportionately to different centers, and they will remit the price directly to me. Purusottama will keep accounts for that so that the responsibility will be lighter on your side. Besides that, if the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them. I have consulted on this matter with Purusottama, and he says that the idea is right. Now you can give me your own opinion also. But continually all the Bhagavatams, Krishna, Nectar of Devotion, etc. must be published. After printing, some of them may be made softbound and some may be made hardbound, according to demand.
With your help I wish to overflood the marketplaces with our literatures
Letter to Harer Nama -- London 6 November, 1969: This is a qualification of activities in Krishna Consciousness that if one renders even a small amount of sincere devotional service, Krishna becomes obliged to elevate such person; and what to speak of one whose entire life and soul has been dedicated to Krishna's service. So continue to push on as you are now doing and as far as possible distribute our books and magazines. Now that our press is ready in Boston, we have more than one dozen books which are ready to be printed, so with your help I wish to overflood the marketplaces with our literatures. Now people are reading all kinds of nonsense books, and thus their reading capacity is helping to pave their way through the circles of birth and death. If they will simply take to reading this transcendental literature we are presenting, the same reading capacity will elevate them to the highest perfection of spiritual life. So this is very important task we are doing, and all of you push forward in Colorado with increased enthusiasm.

December

I am also pleased to note that they are going to purchase my books, 30-35 sets. That is a great boon for us. If we can introduce our books in these colleges and universities, it will be great prestige for the society and myself also personally. So let us do this business as an experiment
Letter to Brahmananda -- London 10 December, 1969: Regarding the Franklin and Marshall College, as you have desired that it is a wonderful opportunity for me, so that I may be able to write in seclusion while my elderly students may manage the society affairs, that is a very welcome suggestion. So you can accept the proposal immediately. Besides that, I see that Professor Thomas J. Hopkins and the students of the college are very much eager to hear from me, so I must fulfill their eager desire, even there is some inconvenience. But I hope if I get a nice apartment with heating arrangement, there will be no inconvenience. I am also pleased to note that they are going to purchase my books, 30-35 sets. That is a great boon for us. If we can introduce our books in these colleges and universities, it will be great prestige for the society and myself also personally. So let us do this business as an experiment.
Page Title:Distribute our books (Letters, 1969)
Compiler:Visnu Murti, Matea
Created:15 of jan, 2008
No. of Quotes:32
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=32