From Vaniquotes

Correspondence

1947 to 1965 Correspondence

In my opinion we should print more than 1000 copies every month and distribute them in large scale

Letter to Gosvami Maharaja — New Delhi 19 September, 1955: I understand that you have written to Sripada Akincana Maharaja to print the paper 500 only for September. In this connection I asked the press if they will reduce the charges for this less number of printing. He said that the charges will be same. I think that we should print it as usual i.e. 1000. Akincana Maharaja has secured contribution of three reams of paper (24lbs) and the postal charges will be only 1/4th of the last month. So why for the matter of saving some papers we shall not print the full number. In my opinion we should print more than 1000 copies every month and distribute them in large scale. I think you will reconsider the matter and let me know your further opinion. The printing will begin from day after tomorrow and you will kindly reply this just on receipt of it.

It is expected that all intelligent men will join this spiritual movement for a total reformation. This propaganda work is a part of SAMKIRTANJAJNA recommended for the people of this age

Letter to Members — Bombay, 1956: Back to Godhead is devoted to this mission for all round human welfare work with wider outlook and for this there are many appreciations by educated circle. It is now decided that copies of the above paper will be posted to the leading men of the world in the following scale: (1) Afghanistan 1,000, (2) America 10,000, (3) Argentina 500, (4) Belgium 500, (5) Brazil 500, (6) Burma 1,000, (7) Canada 500, (8) Chile 500, (9) China 10,000, (10) Czechoslovakia 500, (11) Denmark 500, (12) Egypt 1,000, (13) Ethiopia 500, (14) France 1,000, (15) Germany 5,000, (16) Greece 1,000, (17) Indonesia 500, (18) Iran 500, (19) Iraq 500, (20) Italy 1,000, (21) Japan 2,000, (22) Laos 500, (23) Mexico 500, (24) Monaco 500, (25) Mongolia 500, (26) Nepal 500, (27) Netherlands 1,000 (28) Norway 1,000, (29) Philippines 500, (30) Poland 500, (31) Saudi Arabia 500, (32) Sudan 500, (33) Syria 500, (34) Thailand 500, (35) Sweden 500, (36) Turkey 500 (37) Vietnam 500, (38) U.S.S.R. 10,000, (39) Yugoslavia 500, (40) Austria 500, (41) Bulgaria 500, (42) Finland 500, (43) Holy See 500, (44) Hungary 500, (45) Rumania 500, (46) Switzerland 500, (47) Australia 2,000, (48) Cambodia 500, (49) Ceylon 500, (50) Ghana 500, (51) Malaya 500, (52) Pakistan 1,000, (53) United Kingdom 10,000. It is expected that all intelligent men will join this spiritual movement for a total reformation. This propaganda work is a part of SAMKIRTANJAJNA recommended for the people of this age.

1966 Correspondence

So in my absence I wish that you may take charge of selling the books in India. Please let me know if there is any possibility of your taking such charge. So far my experience is concerned this publication can be introduced in all colleges and universities of India

Letter to Mr. Dharwarkar — New York 16 February, 1966:

Hope everything is well with you and your business. I shall be glad to hear from you about the progress of the sale of my books Srimad-Bhagavatam entrusted to you. I shall be glad to know if the sales proceeds have been deposited with my bank account as follows: Savings Bank Account: A.C. Bhaktivedanta Swami, No. 4966 with Bank of Baroda Limited, Reclamation Branch Sachivalaya, Bombay-1

Due to my absence from India the printing works are suspended and now I wish to begin it again on hearing from you. The thing is that I am trying here to establish one Temple of Sri Sri Radha Krishna and one big industrialist of India has promised to pay for the cost. But there is difficulty of Indian exchange. So I am trying to get the exchange sanctioned through some friends in India and if I get the sanction then I shall remain here for many more days. So in my absence I wish that you may take charge of selling the books in India. Please let me know if there is any possibility of your taking such charge. So far my experience is concerned this publication can be introduced in all colleges and universities of India. If you have successfully worked out the business in your own Maharastra province as it is recommended by the Director of Education, then it will be possible for you also for other provinces. In Rajasthan and Delhi it is already recommended and similarly it could be recommended in all other provinces. If you have not as yet deposited the sales proceeds kindly do it now immediately on receipt of this letter because I have to pay to the Press wala before beginning the 4th, 5th and the 6th parts at once. Also please let me know if you can take charge of the sale for whole of India. If you take up then I shall not negotiate with others because in my absence some body must take charge of the sale otherwise what shall I do simply by printing. Kindly therefore treat this letter as urgent and reply it per return of post so that I can do the needful.

1967 Correspondence

March

I wish that you may contribute the balance either by selling my books (Srimad-Bhagavatam) or by raising funds

Letter to Brahmananda, Satsvarupa, Rayarama, Gargamuni, Rupanuga, Donald — San Francisco 28 March, 1967: I have taken quotation from good printing houses in San Francisco for Gitopanisad and it is estimated to cost about $11000.00 for five thousand copies case bound and golden title. I will have $5000.00 from here and shall be glad to know how much you can contribute so that I can take up the work. I wish that you may contribute the balance either by selling my books (Srimad-Bhagavatam) or by raising funds.

April

If we distribute our Prasadam, our literature, try to sell our books and other literatures and go on playing our records and sell them, I think that will be proper utilization of our Krishna Conscious energy

Letter to Kirtanananda — New York 13 April, 1967: I understand that you are going to take sanction of India Govt for distribution of the literatures. But the present India Government has a phobia against anything which is religious fervour. The best thing would have been to have one small stall for ourselves from the Exposition authority without any cooperation of the Indian Pavilion. Then we would be able to function independently. If we distribute our Prasadam, our literature, try to sell our books and other literatures and go on playing our records and sell them, I think that will be proper utilization of our Krishna Conscious energy. If possible try to work on this line. When I think of Indian Government I become at once hopeless on account of the secular procedure.

I am very much anxious for sale of my books. It has to be organized; please think over this matter. If the books are not properly sold how I can print so many books. Let Pradyumna help me in selling the books

Letter to Kirtanananda — New York 27 April, 1967: Regarding Easy Journey to Other Planets if you like this book just edit it nicely and we shall get it printed here with addition of my chanting essay. Now I am trying for printing arrangement and this book also can be nicely printed provided you take charge of distribution. I am very much anxious for sale of my books. It has to be organized; please think over this matter. If the books are not properly sold how I can print so many books. Let Pradyumna help me in selling the books. If it is possible you can make Jagannatha statues in various sizes for sale and I approve this project. We have ordered for some Krishna pictures and they are also for sale.

August

These publications are the backbone of our movement, and if we can distribute them successfully

Letter to Pradyumna — Vrindaban 25 August, 1967: I also very much appreciate the work you are doing in trying to promote my books and record, and I am very glad to know that the new BTG is selling well. These publication are the backbone of our movement, and if we can distribute them successfully. then everything will be all right.

1968 Correspondence

April

We are selling our books, Srimad-Bhagavatam, 3 in a set for $12.00, but a single book is $5.00

Letter to Nandarani, Dayananda — New York 29 April, 1968: We are selling our books, Srimad-Bhagavatam, 3 in a set for $12.00, but a single book is $5.00.

May

Now you have to find out some person who can distribute our literature and other things. If we have no outlet for selling the books it will be a problem to get the new stock of books

Letter to Mukunda — Allston, Mass 6 May, 1968: Yes, I am keeping well by the Grace of my Guru Maharaja, and I am working also on Srimad-Bhagavatam as well as for a nice edition of Caitanya Caritamrta. The Teachings of Lord Caitanya is being printed, 5000 copies in Japan; and the Bhagavad-gita As It Is, is being published by MacMillan Co. very shortly. The arrangement is complete and things are going on. Now you have to find out some person who can distribute our literature and other things. Sometimes you told me you can find out some man who can take charge of our distribution of literature, now please do it very seriously. Because if we have no outlet for selling the books it will be a problem to get the new stock of books. If there is nice distribution arrangement, then at least 2 to 4 books we can publish every year.

I am so glad that you are selling my books nicely. Yes, always try to sell our books and Back To Godhead, as far as possible. That is our main business

Letter to Gargamuni — Allston, Mass 31 May, 1968: I am in receipt of your letter post-dated May 27, 1968, and I thank you very much for the check for $80.00 for my book account. I am so glad that you are selling my books nicely. Yes, always try to sell our books and Back To Godhead, as far as possible. That is our main business.

June

There will be no scarcity of money if we can sell our publications quickly after being printed. Then we can repeat the publication one right after another. The best process for selling books is to get them reviewed by various important papers

Letter to Gargamuni — Montreal 7 June, 1968: Our Teachings of Lord Caitanya is going nicely and it will be out for sale by September, and as soon as I find this book is nicely printed, then I shall immediately begin printing our Srimad-Bhagavatam from these printing companies. I find their printing work very satisfactory. I have therefore stopped printing in India, but I shall require at least $5000.00 for printing each part of Srimad-Bhagavatam. Five parts of Srimad-Bhagavatam can be printed immediately. That means I require $25000.00. Anyway, Krishna will provide for this, but I shall request you to make your point either by selling or by contributing, you try to finance as far as possible for these great publications. I am advising the Japan printing company to send you directly 2500 copies of Teachings of Lord Caitanya. If you can sell 2500 at $5.00 each, that will be $12500.00, so there will be no scarcity of money if we can sell our publications quickly after being printed. Then we can repeat the publication one right after another. The best process for selling books is to get them reviewed by various important papers. There are hundreds and thousands of influential papers in your country, and if they are reviewed, the books will be very quickly sold. Very soon you will get also six mrdangas, and other musical instruments from India. I think you are keeping a separate account of my books and as soon as you receive books, you just credit in the book account and whatever you pay, you may debit in the same way. That will keep clear the book account.

We want to distribute our literature and books within as well as our prasadam, and injecting our Hare Krishna medicine within the ear

Letter to Satsvarupa — Montreal 27 June, 1968: I am very much pleased to hear of your good success in the park on Sunday. This is very much encouraging to me, to hear so many people are hearing the chanting, and philosophy, and also taking nice prasadam as well. Yes, it is very good, and you please continue with this sort of program! This system should be followed and you will be successful. Because in New York also Hamsaduta is following this system, holding Kirtana at Central Park every day, and he is collecting in the same way. All together he is collecting 50 to 70 dollars by contribution and by selling Back To Godhead. This is actually our successful propaganda. We want to distribute our literature and books within as well as our prasadam, and injecting our Hare Krishna medicine within the ear. So, reading of the literature and hearing of the chanting is the medicine, and prasadam is the diet. So, if diet and medicine are properly administered the disease of maya will be cured. But the physician must be always healthy. People may not say, physician is ill thyself. That means the preachers must be of highly elevated character, following strictly the rules and regulations and chanting regularly in the temple. There may be so many odds in the progressive march of Krishna Consciousness, but if we pin our faith in Krishna, everything will come out successful in due course.

July

Brahmacarinis cannot go, of course, for begging, but if some of them agree to go out and sell our books and literature, that will also be helpful

Letter to Satsvarupa — Montreal 12 July, 1968: How you will maintain such a Brahmacarini asrama separately unless there is some source of income. I expected that the pictures painted by the Brahmacarinis would be a source of income to the society. If some arrangement for such sales organization can be made, then it will be a very excellent idea. The Brahmacarinis cannot go, of course, for begging, but if some of them agree to go out and sell our books and literature, that will also be helpful. Some source of income by honest endeavor must be there, otherwise, how a nice Brahmacarini asrama can be maintained?

Henceforward our plan should be to push Sankirtana and sell our publications. For books, Brahmananda, for magazine, Rayarama, for Sankirtana, Hamsaduta and Mukunda, and for suggestion, my humble self

Letter to Brahmananda — Montreal 17 July, 1968: We want Mrdangas very urgently because very soon we shall be going to London. Six devotees from the West coast and six devotees from the East coast, 12 for Kirtana besides my humble self, and one or two Brahmacaris. Henceforward our plan should be to push Sankirtana and sell our publications. For books, Brahmananda, for magazine, Rayarama, for Sankirtana, Hamsaduta and Mukunda, and for suggestion, my humble self. Please let us concentrate this integration and I am sure our movement will be successful.

Our only plan should be henceforward to spread the Sankirtana activities and sell our publications

Letter to Mukunda — Montreal 17 July, 1968: Our only plan should be henceforward to spread the Sankirtana activities and sell our publications. Publication of Back To Godhead is entrusted to Rayarama, and for publication of books, Brahmananda is entrusted. For business Gargamuni is entrusted. So let us combinedly execute the Krishna Consciousness movement in full swing.

August

If we can sell our books and literature and have some collection from the public, then our economic problem is solved

Letter to Satsvarupa — Montreal 19 August, 1968: Regarding collection from the park: Please try to get the permit. This will help us getting such permit in all other centers. This responsive contribution of our kirtana is very nice program for our propaganda. If you are successful in this matter, then there will be no difficulty about our financial position. If we can sell our books and literature and have some collection from the public, then our economic problem is solved. So try to get this permit with your great endeavor.

If Sankarsana can help us in selling our books, Srimad-Bhagavatam, Bhagavad-gita, Teachings of Lord Caitanya, it will be a great service to the society

Letter to Aniruddha — Montreal 24 August, 1968: I received letters from Dayananda, and Nandarani, and I am going to reply them separately. Our Bhagavad-gita as it is, which is being published by MacMillan company will be ready by the end of October 1968, and I think Teachings of Lord Caitanya also will be ready by that time. So if Sankarsana can help us in selling our books, Srimad-Bhagavatam, Bhagavad-gita, Teachings of Lord Caitanya, it will be a great service to the society.

September

The distribution arrangement should be like this: That as soon as you get the first two thousand copies, you distribute to all the centers, according to the capacity

Letter to Brahmananda — San Francisco 15 September, 1968: The distribution arrangement should be like this: That as soon as you get the first two thousand copies, you distribute to all the centers, according to the capacity, and I think the first distribution can be made like this: 500 copies to San Francisco, 500 copies to New York, and balance 1000 copies to different centers. We have got now about 14 centers: New York, San Francisco, Boston, Buffalo, Montreal, Santa Fe, Los Angeles, London, Berlin, Hawaii, and Florida, Seattle, and New Vrindaban. So if you distribute our books in that way, they can sell retail. I am sending Gaurasundara to Hawaii, and probably I shall send Cidananda to Florida. And I have received letter from Sivananda that in Germany, there is good prospect, and he is already trying to rent one very nice storefront, 300 marks rent per month. And two boys, Krishna das, and Uttama Sloka (a German boy) are going there very soon. So of course we do not expect to sell English books in Germany very much, but maybe somebody will be interested. But in England we can sell some books. So in this way, try to distribute and let us risk. But they must give us 60 days sight, and we shall take delivery 5000 copies in three installments. And they must allow us 50%, discount, not 47%. On these conditions you accept. And bank reference I shall give.

We shall not sell a single copy to the store. Our principle should be to sell books retail in the Kirtana, in our temple, or selling by going door to door, or, individual persons. Not a single book should be sold to the stores. The store selling they may organize: we don't mind

Letter to Brahmananda — San Francisco 15 September, 1968: We shall not sell a single copy to the store. Our principle should be to sell books retail in the Kirtana, in our temple, or selling by going door to door, or, individual persons. Not a single book should be sold to the stores. The store selling they may organize: we don't mind.

In Bombay, they can work on behalf of our society by selling magazines, securing advertisements for Back To Godhead, and selling our books. That will be their main business

Letter to Brahmananda — San Francisco 17 September, 1968: The letter which I have sent yesterday to Jaya Govinda, a copy of which is enclosed herewith. Now you should clearly write to him that if both of them jointly work in Bombay, on behalf of ISKCON, and under clear direction from me, then they can remain in India, and you will give him the required indemnity letter. Otherwise they must return to Germany to assist Sivananda there. In Bombay, they can work on behalf of our society by selling magazines, securing advertisements for Back To Godhead, and selling our books. That will be their main business. So far learning a new language, Bengali or Hindi, etc., this is simply a waste of time; they aren't scholarly boys. Had they been scholarly then they would have prosecuted their mother tongue education very nicely. So anyone who is not scholarly cannot pick up any foreign language so quickly. And even if he picks up some broken words, that cannot be used for any purpose. So clearly advise them not to indulge in childish frivolities.

October

So Kirtana plus distribution of our books and literature is the basic principle of our success. Even if we do not have our own temple it does not matter, but if we can hold Kirtana 24 hours, and distribute our publications, that is our great success

Letter to Mukunda — Seattle 1 October, 1968: So try to get immediately copies of Back To Godhead from New York and try to sell them in large quantities. That is our backbone. In meantime, our Bhagavad-gita As It Is, and Teachings of Lord Caitanya are also coming out by the end of this month. So Kirtana plus distribution of our books and literature is the basic principle of our success. Even if we do not have our own temple it does not matter, but if we can hold Kirtana 24 hours, and distribute our publications, that is our great success.

November

By selling books and magazines, we shall have to maintain the family of our devotees, or the brahmacaris. That should be the ideal work

Letter to Brahmananda — Los Angeles 16 November, 1968: Regarding opening of the press, my idea is that unless we are fully independent, in all departmental works of the press, we should not attempt it. Your suggestion that the papers may be sent to Holland for binding is completely utopian. If we print we must bind ourselves also. This is not practical proposal that we shall print in our press, and send for binding in other countries. Therefore it is essential that some of our boys may learn about binding also. When we start our own press, we must simply print our own publications and magazines and books. We shall not accept any outside work, and by selling books and magazines, we shall have to maintain the family of our devotees, or the brahmacaris. That should be the ideal work. We shouldn't depend for maintaining the workers by accepting outside job works. So for the time being, the Dai Nippon business must be finished immediately. Then after getting Teachings of Lord Caitanya, along with Bhagavad-gita, we will try to start our own press by the sales proceeds.

Next month we are getting Teachings of Lord Caitanya. Dayala Nitai knows how to sell books, so both Dayala Nitai, yourself and the others, if you attempt to sell our books that will be the most glorious job

Letter to Hamsaduta — Los Angeles 30 November, 1968: Why not organize the prasada program. That will be both spiritual propaganda and monetary gain also. Besides that I'll suggest instead of accepting job outside, why not try to sell our books? Bhagavad-gita is already published. If you want to sell, immediately ask Brahmananda to send you as many copies as you can sell and there also is a source of income. Next month we are getting Teachings of Lord Caitanya. Dayala Nitai knows how to sell books, so both Dayala Nitai, yourself and the others, if you attempt to sell our books that will be the most glorious job.

December

Please try to popularize this book throughout England as much as possible. Because if these books are read, there is no doubt that many sincere souls shall be attracted and will join you in your work for Krishna. So please try for selling these books, it shall be considered as the greatest service

Letter to Gurudasa — Los Angeles 1 December, 1968: Your idea of arranging meeting with all of the influential people who are interested in your activities is excellent suggestion and may prove very good results. So certainly Krishna is guiding you in your thoughts and activities. This is very nice, and all very encouraging to me. As you may have heard, our Bhagavad-gita As It Is is now published and can be ordered from the New York temple by writing to Brahmananda. Please try to popularize this book throughout England as much as possible. Because if these books are read, there is no doubt that many sincere souls shall be attracted and will join you in your work for Krishna. So please try for selling these books, it shall be considered as the greatest service.

My only suggestion for this selling is to get the books widely reviewed in different papers and that is the only standard method of promoting this publication

Letter to Brahmananda — Los Angeles 19 December, 1968: The bank balance's blank or vacancy already created by drawing out about $7,000 must be filled up by selling books as far as possible. My only suggestion for this selling is to get the books widely reviewed in different papers and that is the only standard method of promoting this publication. By such reviews as soon as there is some demand all the book sellers will purchase from the publisher at least three copies each. That is the way of propagating sales organization.

1969 Correspondence

January

I am glad that you have already ordered Bhagavad-gita copies from Brahmananda. Please try to introduce our books and literature as far as possible

Letter to Krsna dasa — Los Angeles 15 January, 1969: I am glad that you have already ordered Bhagavad-gita copies from Brahmananda. Please try to introduce our books and literature as far as possible. Please write to me at least once in a week to inform me about your activities. I hope you will keep in touch with the news from London. They are very encouraging and hopeful.

We have got so many literatures and books for sale, so if you can help in selling these books and magazines that will be a great help

Letter to Mark Buchwald — Los Angeles 21 January, 1969: Because you have asked me to assign you to some duty, I think that your first duty is to regularly attend all of our classes. Chant Hare Krishna as long as possible, and try to help in the activities of the temple. Also, we have got so many literatures and books for sale, so if you can help in selling these books and magazines that will be a great help.

My Guru Maharaja indicated that the mrdanga and the press are the mediums of our missionary propaganda activities, and we shall follow His path in the same way. We must have large quantities of mrdangas for vibrating in different parts of the world and we must distribute our literature also

Letter to Brahmananda — Los Angeles 30 January, 1969: Our propaganda should be focused on spreading kirtana and distributing literature, books and magazines. The process experienced now is that after holding kirtana, they are selling magazines and books successfully. On January 1st, Hayagriva held one meeting in Columbia University with 60-65 students present, and after the meeting, 30 copies of Bhagavad-gita were immediately sold. So we should now organize in such a way that there shall be nice kirtana and attempt for selling our publications. My Guru Maharaja indicated that the mrdanga and the press are the mediums of our missionary propaganda activities, and we shall follow His path in the same way. We must have large quantities of mrdangas for vibrating in different parts of the world and we must distribute our literature also.

The best thing will be therefore to organize sales of our books as other publishers are doing. The simple and approved method is to appoint at least 1000 stores and booksellers who agree to purchase at least three copies apiece of our books as soon as they are published

Letter to Brahmananda — Los Angeles 30 January, 1969: I have received one letter from Hayagriva saying that he is prepared to invest money for a press, and he has found out a nice two-story house adjacent to our New Vrindaban colony, and the house is on the roadside. The rent is only $260 per year. That is about $22 per month. So in this way we can immediately start our press. I think that our publications should be done ourselves immediately, because neither MacMillan Company nor Dai Nippon can help us rightly. If MacMillan Company publishes our books, they will ask us to make contract for purchasing 5000 copies, which I cannot advise as good plan for us. If we have to exert our energy for selling 5000 books published by MacMillan, why not publish them ourselves on our own press and obtain profit for printing new books? The best thing will be therefore to organize sales of our books as other publishers are doing. The simple and approved method is to appoint at least 1000 stores and booksellers who agree to purchase at least three copies apiece of our books as soon as they are published. This means that if we have 1000 dealers, we can immediately sell 3000 copies, and this will give us sustenance for conducting our publication activities. I do not think it is a very difficult task to appoint such selling agents throughout the country. So yourself and Gargamuni should take charge of this organization, and for press management others shall take charge. In this way, if we can work on our publications, all of our poverty shall immediately be subdued. So think over this matter seriously. Immediately consult with Hayagriva for starting the press. Let us not bother about the Macmillan Company, because they will only try to make conditions that we have to purchase 5000 copies.

February

Unless we have got very good organization for selling our books, printing our books any place will be impractical. So I think you will try seriously how to appoint selling agents all over the country. Nay; all over the world

Letter to Gargamuni — Los Angeles 5 February, 1969: Regarding the printing of my different letters, if you have sufficient time you can work on this project, but I think you have got greater project before you; sales organization of our books and publications. Unless we have got very good organization for selling our books, printing our books any place will be impractical. So I think you will try seriously how to appoint selling agents all over the country. Nay; all over the world. I'll be glad also to hear from you about how you are going to organize this selling propaganda.

That is my ideal of life, to form a nice group of devotees to perform Sankirtana and to distribute our books in wider circles

Letter to Gurudasa — Los Angeles 5 February, 1969: I thank you very much for your assurance that I will find London a most flourishing center for our world Sankirtana movement. That is my ideal of life, to form a nice group of devotees to perform Sankirtana and to distribute our books in wider circles. Here, Tamala Krishna's group has proved a very nice Sankirtana Party, and we can combine with your group which is also a very nice Sankirtana Party. Then we could immediately take the responsibility of a round the world trip, and I am sure it will be successful. You can let me know by return mail if my services in London are immediately required. I am prepared to go

Regarding your books, the editorial assistants and myself do agree there is no difference of our Sampradaya Siddhanta. Now we have only to see how these books will be sellable in this country

Letter to Jagannatham Prabhu — Los Angeles 8 February, 1969: Regarding your books, the editorial assistants and myself do agree there is no difference of our Sampradaya Siddhanta. Now we have only to see how these books will be sellable in this country. The best thing will be if you can kindly send more copies of each book, and we can try to sell them in our different centers. If there is good response, we can think of republishing them. Certainly to send the books by air mail is prohibitive, but you can send them by surface mail in different batches to our different centers of which a list of addresses is found in the copy of the letter addressed to Tirtha Maharaja. The next alternative is to pack up all of the books and send them to Calcutta to our shipping agents, namely; United Shipping Corporation, 14/2 Old China Bazar Street (Room #18), Calcutta-1, INDIA. Upon hearing from you I will advise them to take care of the packages to New York by sea-way. We shall try to sell the books in our different centers, and the sales proceeds will be kept separately. If the books are to be published, from here the sales proceeds will be utilized for this purpose. Or else, the proceeds shall be sent to you after a deduction of 40% discount as we get from others. We are selling books of many of our godbrothers, just like Bon Maharaja, Nitai dasa Brahmacari, Prof. Sannyal, Bhakti Pradip Tirtha, Raga Caitanya Prabhu, etc. I think this arrangement will be practical. If you will give us your permission then we can immediately arrange to publish some of the best portions as articles in Back To Godhead with your good name therein.

If distribution of my books is fixed up then my life is fixed up in your country for the remaining days of my present body. Please therefore do it seriously

Letter to Brahmananda — Los Angeles 17 February, 1969: So you and Gargamuni take charge of distributing the books, and you study other methods of how to do this. If distribution of my books is fixed up then my life is fixed up in your country for the remaining days of my present body. Please therefore do it seriously. I am pleased that you are willing to take charge of the printing of my books. Krishna has desired like that, so you try to execute this implicit order of Krishna. Actually, by your grace, these two publications are already in the light, so your service in this connection is approved by Krishna and naturally by me also. So you try in this line. I am sure you will be successful, assisted by your good brother, Gargamuni. It is good that you are contacting distributers. You should offer them the best terms.

I have written to Brahmananda about distributing our books, and you should assist him in this important matter

Letter to Gargamuni — Los Angeles 17 February, 1969: Regarding your reprinting of my letters, if you will not detract from your other important engagements you may do it. I have written to Brahmananda about distributing our books, and should assist him in this important matter. I have considered your thoughts on the matter of our printing press, and for the time, the matter is still pending. Also, I think I have already answered your points in Brahmananda's letter regarding the contributions of the other departments of the New York temple. I am pleased to note that your store, the Spiritual Sky, is doing successfully. Krishna has given you nice talent for doing business, and I am glad to see that you are using it well. There is no need for you to contribute to my book fund immediately if you are unable. Do it as it becomes convenient for you. Your suggestion that we print transliterations in our future books is very nice, and I think we shall follow this principle in the future.

If a center contributes $100, we send them copies at cost price to the amount and it doesn't matter whether they sell it or not. It doesn't matter if they sell it or not. But we must have the monthly contribution

Letter to Rayarama — Los Angeles 15 February, 1969: If I receive some contribution from each center for publishing Back To Godhead regularly, that will be a nice program so that we may not have to depend on advertisements or sales. Each center should take responsibility of contributing some money towards the publication of Back To Godhead, instead of depending upon each center for selling Back To Godhead. For example, if a center contributes $100, we send them copies at cost price to the amount and it doesn't matter whether they sell it or not. It doesn't matter if they sell it or not. But we must have the monthly contribution. The copies which are not sold may be distributed free to schools, libraries, influential gentlemen, etc. This will greatly further our propaganda, and I am thinking in these terms.

If I get $750 from the 4 centers, then I shall take charge of distribution; because Brahmananda has already taken responsibility for distributing the books

Letter to Rayarama — Los Angeles 20 February, 1969: Regarding printing 20,000 copies of Back To Godhead, I have appealed to 4 centers, namely New York, San Francisco, Los Angeles, and London to contribute $750 monthly. I have got confirmation from Los Angeles, so I shall be glad to hear from New York also whether this center is going to hand over to me $750 per month. I have no objection if this $750 is collected in the way of advertisements from New York, but charges will be increased because we are going to print 20,000 copies henceforward. So we shall charge $100 per page and we shall not accept any advertisements from the hippies. So who is going to pay me this $750? If I get $750 from the 4 centers, then I shall take charge of distribution; because Brahmananda has already taken responsibility for distributing the books. I simply want this contribution continually at least for 6 months against delivery of 5,000 copies of Back To Godhead. If I am able to print 20,000 copies continually for 6 months, perhaps I will no longer require the contribution from the different centers. Therefore, please ask Subala or any one else in New York center who is going to collect this $750 and pay me.

On the whole, we shall now make it a point to spread this Sankirtana movement and distribute our publications

Letter to Brahmananda — Los Angeles 27 February, 1969: I thank you very much for your giving me your pledge that you will give me $750 per month for 5,000 copies of Back To Godhead. Similar assurance I have got from the other centers. So by calculation I shall be able to collect $3,000 per month of which $2,000 or less, as you may arrange, will be paid for the price of printing, and the balance will be spent for free distribution of copies to institutions, schools, colleges, universities, libraries, and respectable individual persons. I understand that for posting magazines in large scale the rate is 3 cents or 4 cents, so I have advised Subala to take definite information in this connection for posting Back To Godhead in large scale. I quite agree with your proposal that for small centers like Montreal, Buffalo, etc. as stated by you the New York center will be the distributer; this is nice. Regarding your kirtana success in Pennsylvania at Dickenson College and Franklin and Marshall, it is so much pleasing to me. This is the way of our preaching work. Please try to infuse this Krishna Consciousness idea amongst the student community and it will be a great success. On the whole, we shall now make it a point to spread this Sankirtana movement and distribute our publications.

So from Back To Godhead I don't want anything for my book fund. I simply want my books to be nicely distributed. As for someone to help you distribute books on the West Coast, I understand that Jayananda has volunteered for this assignment, and you can decide who you will like

Letter to Brahmananda — Los Angeles 29 February, 1969: Regarding the Back To Godhead scheme, the idea is that you pay $750 and receive 5,000 copies. Now you distribute this as you like. If you sell for 50 cents per copy, then it comes to $2,500, but I do not think it will be possible to sell them all at 50 cents retail price. So you appoint stores to sell copies, and you will get 30 cents per copy for these without fail. You are purchasing for 15 cents so even selling wholesale you make profit of 15 cents. If you sell 3,500 copies at wholesale price, then the intake is $1,050. If you are not able to sell all of the copies, then still you should have an income profit of at least $500, selling at wholesale price. If you make more profit you should do so, and I have no objection. But whatever you sell after the 1,500 copies sold retail is profit for your temple. What ever balance has not been sold will be distributed free, and you should apply for concession rates at the Post Office. In Los Angeles, we have already applied, and the postal charge will be about 3 cents or 4 cents per issue. So as far as I am concerned, I shall collect about $3,000 monthly. Out of this, $2,000 is to be paid to Dai Nippon, and I will keep $1000. Out of this amount, the postal charges will take about $300-400, and the balance $600 I shall spend for developing of the press department. So from Back To Godhead I don't want anything for my book fund. I simply want my books to be nicely distributed. As for someone to help you distribute books on the West Coast, I understand that Jayananda has volunteered for this assignment, and you can decide who you will like.

April

We are selling our books nicely here, and if you can organize a means of selling our magazine and books in India, it will be a great help to our activities. One of my disciples, Acyutananda Brahmacari is already there in India, and if you think seriously to help me in this movement, he will also join you

Letter to Sivananda — New York 13 April, 1969: You have inquired about my books, and the facts are that before I came here from India, I published three volumes of Srimad-Bhagavatam, each of about 400 pages. Since I have come here, many manuscripts are prepared for printing, and I have published Bhagavad-gita As It Is, published by MacMillan and Teachings of Lord Caitanya, published by International Society for Krishna Consciousness. We are selling our books nicely here, and if you can organize a means of selling our magazine and books in India, it will be a great help to our activities. One of my disciples, Acyutananda Brahmacari is already there in India, and if you think seriously to help me in this movement, he will also join you. The difficulty is that the books and magazines are costly in the estimation of the Indian exchange. The standard exchange is 7.5 Rs per dollar, so you consider and let me know if you can help us.

The future hope for expansion is selling of books and magazines. So if you can make some organizational idea, you will please send it to me and I shall consider it

Letter to Gopala Krsna — Allston, Mass 30 April, 1969: You are very anxious to have engagement in Krishna's service, so my immediate best service for you is to help organize the sales promotion of my books. I have already got five books; three volumes of Srimad-Bhagavatam, one volume Bhagavad-gita As It Is, and one volume Teachings of Lord Caitanya. This year most probably we will have another three books; namely Nectar of Devotion, and two further volumes of Srimad-Bhagavatam. So the future hope for expansion is selling of books and magazines. So if you can make some organizational idea, you will please send it to me and I shall consider it.

May

You should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success. I would always prefer to distribute our books ourselves and publish them ourselves in our own press. That is my ambition

Letter to Brahmananda — Allston, Mass 6 May, 1969: Regarding Teachings of Lord Caitanya, I am very glad to know that you are hopeful for great success. The stores demand of 40% for at least 4 copies is all right. There are about 1,000 stores in new York at least. So if they take 3 copies each, we immediately distribute 3,000 copies. Similarly in other big cities we can distribute at least 1,000 in each city. There are at least 25 important cities in your country, so in each city, if we distribute at least 1,000 copies, there is potency of distributing 25,000 copies in your country only, and what to speak of other countries, like England or any other part of the world where English is spoken. So it requires only organization; and now that we have a special "Iskcon Books" department simply for the promotion and publication of our literatures, and you also have the help of Nayana Bhirama and Bali Mardan, so the future looks very hopeful. Now you should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success. I would always prefer to distribute our books ourselves and publish them ourselves in our own press. That is my ambition, so you try to fulfill this desire of mine.

The proposal that you shall have a cart moving in the Japanese Fair with Deities, kirtana and selling books is very, very nice proposal

Letter to Sudama — Columbus, Ohio 8 May, 1969: The proposal that you shall have a cart moving in the Japanese Fair with Deities, kirtana and selling books is very, very nice proposal. If you can get sanction for it, it will be a very nice thing. I thank you very much for your constant and sincere efforts, and surely Krishna will bless you more and more for this.

I have written one letter Mssrs. Atma Ram and Sons in Delhi regarding selling our books, along with other proposals. He is interested to sell our books because it is written by me, so you do the needful

Letter to Brahmananda — New Vrindaban 22 May, 1969: I have written one letter Mssrs. Atma Ram and Sons in Delhi regarding selling our books, along with other proposals. He has written about the books as follows: "I contacted the local representative of MacMillan & Co. regarding Bhagavad-gita As It Is. They have not heard anything about it and have showed complete ignorance. Moreover, in the catalog which they possess, your book has not been mentioned. I am certainly interested in the sale of this book and would like to know your terms and conditions for the same." I do not know why MacMillan Company has not mentioned about our book in their Indian catalog. Anyway, he is interested to sell our books because it is written by me, so you do the needful. Ask Mr. Wade why their representative is ignorant of this publication. This Atma Ram and Sons was selling my Srimad-Bhagavatam at 40% discount. So you should open correspondence with them, giving reference to their letter #IKP, dated May 2, 1969, and signed by Ish Kumar Puri, Manager. Also send them one dust cover of TLC, and offer them the same commission so that they may, forward order to you, and you can supply them. Also inquire from them if they are interested in being the sole selling agency in India. In this case, they must purchase at least 500 books. If not, they can help us by sending a list of leading book sellers in India who can help in selling our books. Upon receipt of such list, you can open correspondence with these booksellers.

So far as distributing the books, no consignment should be given. That is very risky. Let them purchase one copy, two copies, three copies, as they like, but no consignment

Letter to Brahmananda — Moundsville 31 May, 1969: Regarding sales of TLC, you should try to get it reviewed, do not spend money needlessly on advertising. You have got experience already advertising Bhagavad-gita, so unless the book is reviewed, there is no question of advertising. You should send reviewing copies to first class papers for review. Also, you may arrange for some respectable persons to review the book and then submit this review to the various papers for printing. You should try for this. Generally, it is the policy of every paper that they review books as soon as it is given to them. That is one of the items of journalistic policy. So far as distributing the books, no consignment should be given. That is very risky. Let them purchase one copy, two copies, three copies, as they like, but no consignment. Let them take one copy and take the scheduled commission. So similarly they can distribute and take the money. It is all right if the store would like to exchange our forthcoming books for the copies of TLC they have not sold, and it is all right for their money to be returnable, but don't take consignment. That is only false sale, or no sale. Try to get the book reviewed. Otherwise newspaper advertisements will have no effect.

July

Collection by Sankirtana Party is the best process, along with selling our books and magazines by organized sale

Letter to Brahmananda — Los Angeles 8 July, 1969: Regarding your proposal for soliciting members, this is not a good proposal. We tried for membership in the beginning, and it was not successful. Collection by Sankirtana Party is the best process, along with selling our books and magazines by organized sale. But you can advertise for membership, and when somebody inquires, you can give him your chart for membership. But do not advertise it. You can simply invite people that we invite all sincere souls to become our serious members. I am enclosing a copy of a letter addressed to Mr. Kair, which may be published so people may know what is the practical advantage of becoming a member of this society.

I wish that all of our Krishna Consciousness literatures may be available to men of all languages throughout the world, so whatever assistance you can give in this connection is always appreciated

Letter to Sivananda — Los Angeles 22 July, 1969: Regarding Copenhagen, if there is possibility, we wish to open many such branches. But your main business at present is Sankirtana and selling literature, and this is similarly very important work. You write that you are interested in learning how to print, and if you have time for this, then Jaya Govinda can instruct you. I wish that all of our Krishna Consciousness literatures may be available to men of all languages throughout the world, so whatever assistance you can give in this connection is always appreciated. But your main business at the present moment is to propagate Sankirtana to all the people of Germany. This is also very great service.

August

I am enclosing herewith one book review of our Bhagavad-gita As It Is and Teachings of Lord Caitanya, and this may help you to distribute these books nicely in the Detroit area. If you require more copies of this review, please inform me and I shall have them sent to you directly

Letter to Bhagavan, Krsna Bhamini — Los Angeles 9 August, 1969: Krishna has been very kind upon you, and if you continue to engage seriously in His service, certainly He will give all facilities. After all, it is His business that we are doing. It is very encouraging that you have had thirty people at your feast and twenty people at your first kirtana. It appears that Detroit has very good prospects for spreading Krishna Consciousness. Try to sell Back To Godhead as much as possible. This is very nice propaganda work, plus it will provide you with some income for increasing activities further. I am enclosing herewith one book review of our Bhagavad-gita As It Is and Teachings of Lord Caitanya, and this may help you to distribute these books nicely in the Detroit area. If you require more copies of this review, please inform me and I shall have them sent to you directly. Regarding the reporters who are interested in doing an article on your activities for the local paper, give them good points. I am also enclosing an article by Hayagriva das, called "The Hare Krishna Explosion, and this will give them more idea of our movement.

We can also cooperate in selling your books in our different centers, and similarly you can cooperate by selling our books in your different centers. So there is ample opportunity of cooperation in good will

Letter to Swami B. S. Bhagavata Maharaja — Los Angeles 21 August, 1969: I am going to Germany the day after tomorrow via New York, and therefore my next address will be c/o Internationale Gesellschaft fur Krishna Bewusstein, 2 Hamburg 19, Eppendorfer Weg 11, West Germany. In the meantime I shall request you to cooperate with my missionary activities to supply me 10 mrdangas (kholes), first class and 50 pairs of karatalas, Navadvipa made, first class, every month to our different centers like New York, Los Angeles, London, Hamburg and Tokyo. Also I would request you to arrange for supplying Radha-Krishna Deities made in Vrindaban or Calcutta, 24" high, for our different centers. We can also cooperate in selling your books in our different centers, and similarly you can cooperate by selling our books in your different centers. So there is ample opportunity of cooperation in good will, and if we continue like that, in the near future it may be possible that we completely amalgamate both our institutions. I hope you will give your due consideration to my proposals and shall be glad to hear from you at your earliest convenience. Also please let me know if personally I can become a member of your society under Clause 3 on page 19 of the Memorandum.

September

Your report that book sales are not very satisfactory is not very encouraging. if it is not selling well in New York, why not dispatch to other centers for distributing?

Letter to Brahmananda — Tittenhurst 16 September, 1969: Your report that book sales are not very satisfactory is not very encouraging. if it is not selling well in New York, why not dispatch to other centers for distributing? The United Shipping agency has dispatched the books as I understand, and on receipt of this you will kindly let me know how many full sets of Bhagavatam are there. Then I shall instruct you to distribute them in different centers on hearing from you.

Somehow or other we have to organize the sales of our books and literature. Otherwise, what is the use of starting the press? The press must work on continuously, and we shall produce immense literature

Letter to Gargamuni — London 22 September, 1969: One thing I see is that you are coming out victorious in the matter of sales organization of the books. In one of the letters of Brahmananda I understand that the book selling organization there is not very satisfactory. Therefore, I am very much glad to read the circular letter issued to the temple presidents, and I shall be glad to know how you are getting response. The methods you have adopted to approach reviewers and convince them to review our books, how much this attempt has been successful? Reviewing is the only way for pushing on any publication. Somehow or other we have to organize the sales of our books and literature. Otherwise, what is the use of starting the press? The press must work on continuously, and we shall produce immense literature. If the press goes on nicely, I shall be able to give you material for publishing a book every two months. We have got so much material for Krishna Consciousness Movement. In your last letter I understood that you are collecting at least $70 to $80 weekly by selling books. That is a great service to the society.

October

How to sell our magazines and literatures you have to find out means and ways

Letter to Jayagovinda — Tittenhurst 8 October, 1969: So far as sales are concerned, if you don't sell, then how you will be able to maintain your establishment? If you want to maintain a nice place simply by all working hard—in the beginning that is all right—but if you cannot maintain it by selling literature and making collections, then that is not a good idea. How to sell our magazines and literatures you have to find out means and ways. On the whole, everywhere we are arranging to sell our BTG and maintaining our centers on this sale. So what is the defect that you cannot sell?

I shall overload you with books

Letter to Upendra — Tittenhurst 27 October, 1969: Regarding the "Prabhupada's Table, from the next year you will be getting so many books for selling. I have now made a policy that as soon as my books are printed in the press I shall distribute them in all the centers along with the respective bills. You will kindly send me the money for the Book Fund as soon as you sell them. The money may be sent to me or to the coastal president. But I shall overload you with books.

All the centers should not reduce their orders for BTG, but should help distribute them as far as possible

Letter to Upendra — Tittenhurst 27 October, 1969: I do not think it is a good suggestion that we decrease the number of BTGs printed. If we print the same number of copies throughout the winter months and if they are not all sold, then the remaining issues may be distributed freely to many respectable men and organizations. This will be good propaganda work. We are not interested in making profit; our interest is simply to promote Krishna Consciousness. So all the centers should not reduce their orders for BTG, but should help distribute them as far as possible.

November

If the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them

Letter to Satsvarupa — London 5 November, 1969: So far as my books are concerned, I think there are materials for at least ten books which are ready for printing. Now all the manuscripts are with you. So now the editorial department is under you and Hayagriva, and you combinedly please get my books printed, one after another. I think the following management will be nice: I shall pay the book printing price; actual cost plus 10% maintenance charges. Then after the books are printed you will distribute them proportionately to different centers, and they will remit the price directly to me. Purusottama will keep accounts for that so that the responsibility will be lighter on your side. Besides that, if the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them. I have consulted on this matter with Purusottama, and he says that the idea is right. Now you can give me your own opinion also. But continually all the Bhagavatams, Krishna, Nectar of Devotion, etc. must be published. After printing, some of them may be made softbound and some may be made hardbound, according to demand.

After the books are printed you will distribute them proportionately to different centers, and they will remit the price directly to me. Besides that, if the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them

Letter to Satsvarupa — London 5 November, 1969: So far as my books are concerned, I think there are materials for at least ten books which are ready for printing. Now all the manuscripts are with you. So now the editorial department is under you and Hayagriva, and you combinedly please get my books printed, one after another. I think the following management will be nice: I shall pay the book printing price; actual cost plus 10% maintenance charges. Then after the books are printed you will distribute them proportionately to different centers, and they will remit the price directly to me. Purusottama will keep accounts for that so that the responsibility will be lighter on your side. Besides that, if the books are distributed immediately after printing, without payment at first, the centers will be encouraged to stock them and sell them. I have consulted on this matter with Purusottama, and he says that the idea is right. Now you can give me your own opinion also. But continually all the Bhagavatams, Krishna, Nectar of Devotion, etc. must be published. After printing, some of them may be made softbound and some may be made hardbound, according to demand.

With your help I wish to overflood the marketplaces with our literatures

Letter to Harer Nama — London 6 November, 1969: This is a qualification of activities in Krishna Consciousness that if one renders even a small amount of sincere devotional service, Krishna becomes obliged to elevate such person; and what to speak of one whose entire life and soul has been dedicated to Krishna's service. So continue to push on as you are now doing and as far as possible distribute our books and magazines. Now that our press is ready in Boston, we have more than one dozen books which are ready to be printed, so with your help I wish to overflood the marketplaces with our literatures. Now people are reading all kinds of nonsense books, and thus their reading capacity is helping to pave their way through the circles of birth and death. If they will simply take to reading this transcendental literature we are presenting, the same reading capacity will elevate them to the highest perfection of spiritual life. So this is very important task we are doing, and all of you push forward in Colorado with increased enthusiasm.

December

I am also pleased to note that they are going to purchase my books, 30-35 sets. That is a great boon for us. If we can introduce our books in these colleges and universities, it will be great prestige for the society and myself also personally. So let us do this business as an experiment

Letter to Brahmananda — London 10 December, 1969: Regarding the Franklin and Marshall College, as you have desired that it is a wonderful opportunity for me, so that I may be able to write in seclusion while my elderly students may manage the society affairs, that is a very welcome suggestion. So you can accept the proposal immediately. Besides that, I see that Professor Thomas J. Hopkins and the students of the college are very much eager to hear from me, so I must fulfill their eager desire, even there is some inconvenience. But I hope if I get a nice apartment with heating arrangement, there will be no inconvenience. I am also pleased to note that they are going to purchase my books, 30-35 sets. That is a great boon for us. If we can introduce our books in these colleges and universities, it will be great prestige for the society and myself also personally. So let us do this business as an experiment.

1970 Correspondence

January

I am so glad that you are giving attention to selling our books

Letter to Bhagavan — Los Angeles 28 January, 1970: I am so glad that you are giving attention to selling our books, and you have got a good assistant also. You will be pleased to know that George Harrison has paid the entire expenditure ($19,000) for printing our Krishna picture book, and very soon I am going to send the MS to Japan. Our own press is now busy with other books.

Try to sell the books already printed as well as newly published "Isopanisad", and save some money for my book fund

Letter to Damodara — Los Angeles 30 January, 1970: You will be glad to know that Mr. George Harrison has contributed the entire cost of publishing Krishna, and we are going to publish it very soon in Japan with various pictures. It is now in progress and in due course we will receive the books. In the meantime, try to sell the books already printed as well as newly published "Isopanisad", and save some money for my book fund.

February

Our centers are managed financially by selling the books and magazines and by accepting some voluntary contributions from the public

Letter to Hanuman Prasad Poddar — Los Angeles 5 February, 1970: So our centers are managed financially by selling the books and magazines and by accepting some voluntary contributions from the public. Sometimes we manufacture incense and the visitors gladly purchase it. In this way we manage the financial affairs of our society. In London, however, we get some income by sales of "Hare Krishna Mantra" record and similarly in the U.S.A. we get some income by selling "Govinda" records and other similar records. From London the "Hare Krishna Mantra" record has worldwide sales. This is managed by Mr. George Harrison, the famous English musician, who is my uninitiated devotee. This boy has paid me recently $19,000 for publishing my Krishna book. The whole amount will be required for publishing the book in Japan.

I think on account of this record, many people, at least from different parts of Europe, will come to see our Temple. Many tourists also may come there. So you do not take it as gloomy, but you should welcome them in our Temple. Regularly try to sell our books and magazines to them

Letter to Syamasundara — Los Angeles 8 March, 1970: I think on account of this record, many people, at least from different parts of Europe, will come to see our Temple. Many tourists also may come there. So you do not take it as gloomy, but you should welcome them in our Temple. Regularly try to sell our books and magazines to them. So far taking away the shoes is concerned, you can make the following arrangement: just after the entrance door, arrange for a movable railing so that anyone willing to enter the Temple room, but who does not like to take of his shoes, may be allowed to enter the door but stand near the railing and see the Deity from that place. Anyone willing to go inside the railing boundary must have to get out of his shoes. And exactly by the side of the Altar another railing may be fixed up. This railing should stand between the Vyasasana and the Altar.

Please try to introduce our books in the different university curricula, and that will be another success

Letter to Kirtanananda — Los Angeles 18 February, 1970: I may once more request you to try your best to construct New Vrindaban an exact duplicate of Vrindaban, and that will give me the highest pleasure. Side by side, please try to introduce our books in the different university curricula, and that will be another success. I have information from Gargamuni that major portions of my TLC are not yet sold. Of course such literatures are not meant for ordinary public, but I am sure if you try to introduce in the university circle; and I have got many testimonials of my books and thus they can be introduced without any difficulty.

March

Now we have published our Isopanisad and you must try to sell it as far as possible. I have tried to explain in this book the preliminary knowledge of God-consciousness so any layman who reads it will be able to understand our Krsna Consciousness movement to their great benefit

Letter to Rudra — Los Angeles 9 March, 1970: When I learn that you are selling many BTGs and are receiving nice support from the community, I am very much encouraged. Now we have published our Isopanisad and you must try to sell it as far as possible. I have tried to explain in this book the preliminary knowledge of God-consciousness so any layman who reads it will be able to understand our Krsna Consciousness movement to their great benefit. If you simply present our program before them with great sincerity of purpose, they will be influenced by the seriousness of our Krishna Consciousness movement, and you can further impress them to join with us.

The Pancaratriki Biddhi is Arcana or Temple worship, and the Bhagavat Biddhi is to preach by chanting and distributing literature

Letter to Hamsaduta — Los Angeles 12 March, 1970: Both of you have seen in L.A. how much they are careful about Deity worship. We have to make our steady progress, keeping both sides in balance; namely the Pancaratriki Biddhi and Bhagavat Biddhi. The Pancaratriki Biddhi is Arcana or Temple worship, and the Bhagavat Biddhi is to preach by chanting and distributing literature. Although chanting is quite sufficient to cover all the Biddhis, still to keep ourselves pure and sanctified, we must observe the rules and regulations of Pancaratriki Biddhi.

Actually this is a fact, that the books and literatures which we are presenting, are unparalleled at least in the Western countries. So if you can convince the parties concerned, you can also introduce our books and literatures for study in the university circle

Letter to Bali Mardan - Los Angeles March 13, 1970: Somehow or other, we are now combined to execute the great will of Lord Caitanya that we should propagate this Krsna consciousness movement through out the whole world. By Krsna’s grace you have gone to Australia with this mission, and I am pleased to learn about the arrangement which you have already made. Here also, in the States, Kirtananda Maharaj is getting good response from the student circle. In two important colleges our TLC has been taken as study course, and two other colleges have purchased lots of books for their students. Actually this is a fact, that the books and literatures which we are presenting, are unparalleled at least in the Western countries. So if you can convince the parties concerned, you can also introduce our books and literatures for study in the university circle. So I am awaiting your report of the University meeting. Your sincerity of purpose will itself help you more and more because the Lord is sitting within your heart and as soon as he sees that you require to do something for His service, He will immediately give you all facilities.

I think if Kirtanananda Maharaja as well as you try to introduce our books for study in the university classes, especially in the religions department, that will be very nice and you can get good income out of that

Letter to Hayagriva — Los Angeles 19 March, 1970: I think if Kirtanananda Maharaja as well as you try to introduce our books for study in the university classes, especially in the religions department, that will be very nice and you can get good income out of that. Kirtanananda Maharaja has already introduced to one college, similarly Brahmananda has also introduced in some college, and in each place they have sold more than 40 copies of TLC. So the potency is there because these books are not ordinary literature, being based on Vedic philosophy they are in a way a new line of thoughts to the Western world. And those who are really interested in spiritual understanding surely will appreciate. But for this introduction I don't find anyone just competent except yourself and Kirtanananda Maharaja. So you can think over this matter and Krishna will show some way out.

You are trying for the new Temple, but our main business is Sankirtana and distribution of literature. If Krsna gives us a better place, that is all-right. Otherwise, we can remain at any place never mind hell or heaven

Letter to Madhudvisa — Los Angeles 26 March, 1970: You are trying for the new Temple, but our main business is Sankirtana and distribution of literature. If Krsna gives us a better place, that is all-right. Otherwise, we can remain at any place never mind hell or heaven; but we shall be only very cautious about propagating our Sankirtana movement.

April

You may send all checks of money not expended on printing and money from book sales to me

Letter to Brahmananda — Los Angeles 2 April, 1970: I have received your letter dated 30th March, 1970, along with the two checks for $1,592.02 and $256.00. Thank you very much for them. So now when you require money for printing our books, inform me and I shall send you the check. And you may send all checks of money not expended on printing and money from book sales to me.

Regarding book sales, you should always keep several copies of each of our literatures in stock. Especially you should have a good stock of Isopanisad and Easy Journey, they are selling as easily on the level of BTG

Letter to Bali-mardana — Los Angeles 19 April, 1970: Regarding book sales, you should always keep several copies of each of our literatures in stock, so if you do not have them you can make arrangements with Gargamuni. Especially you should have a good stock of Isopanisad and Easy Journey, they are selling as easily on the level of BTG.

May

You can print books in small sizes and distribute them profusely. Small books like "Easy Journey to Other Planets and "Isopanisad will be very quickly sold more than the larger volumes of TLC and Srimad-Bhagavatam

Letter to Tamala Krsna — Los Angeles 1 May, 1970: So far translating our literatures, if you simply send the matter, our press will immediately give you so many books. You can print books in small sizes and distribute them profusely. Small books like "Easy Journey to Other Planets and "Isopanisad will be very quickly sold more than the larger volumes of TLC and Srimad-Bhagavatam. So if Suridas and Umapati engage themselves five hours for translating work, there will be no difficulty to publish our French language books immediately. So arrange for this.

So I am simply interested in the book distribution, and whatever collection is made in this department may be paid to me either by you or by Gargamuni; and when there is question of printing books certainly I shall pay as I have been doing—that will simplify the matter

Letter to Brahmananda — Los Angeles 13 May, 1970: You have asked me to send you a check for $4,500, but this is for the first time you have asked me to pay on account of BTG, and this point I have already explained to Gargamuni. So far I understand from Gargamuni that you misunderstood me that I want to take the management of BTG I never meant like that, neither I have got any time to tax my brain in that way. So you shall continue the management of BTG, and ISKCON Press is meant for that purpose. Formerly when it was in the hand of Rayarama he was managing separately, then it came to your hand and the management is going on, but you never asked me for any payment in the matter of BTG. So I have asked Gargamuni to send you back the check which I understand you sent to him on this account for $5000. So I am simply interested in the book distribution, and whatever collection is made in this department may be paid to me either by you or by Gargamuni; and when there is question of printing books certainly I shall pay as I have been doing—that will simplify the matter.

June

By preaching you will gather another six times six Japanese people and preach Krsna consciousness in as many cities of Japan as possible and distribute literature

Letter to Sudama — Los Angeles 2 June, 1970: Amogha Das Brahmacari and Satyavrata Das Brahmacari have already started this morning. So already you are three there, and Brahmananda and these two Brahmacaris—now you are strong six, and by preaching you will gather another six times six Japanese people and preach Krsna consciousness in as many cities of Japan as possible and distribute literature. The small books also can be translated into Japanese.

My will I have already disclosed to you all that each and every one of you should chant the Mahamantra regularly in sixteen rounds, follow the four regulative principles, chant Hare Krsna mantra on the streets, try to distribute our books and literature

Letter to Makhanlal — Los Angeles 3 June, 1970: So Lord Caitanya is combined form of Radha Krsna. If Caitanya is pleased, Radha and Krsna automatically become pleased. Now our mission, Krsna consciousness mission, is to execute the will of Lord Caitanya. In this old age whatever I am trying to do it is just to give a little service according to my capacity to Lord Caitanya's mission. I have not come here for some personal credit in this old age. I have also come here under the order of my Spiritual Master who is non-different from Lord Nityananda. You are all helping me in the execution of my mission so please do not try to do anything beyond the jurisdiction of my instructions. My will I have already disclosed to you all that each and every one of you should chant the Mahamantra regularly in sixteen rounds, follow the four regulative principles, chant Hare Krsna mantra on the streets, try to distribute our books and literature, and specifically in San Francisco you should observe the annual Ratha Yatra festival very gorgeously. I can assure you that if you follow my instruction as above mentioned there is no doubt about it that through me my spiritual Master Srila Bhaktisiddhanta Sarasvati Thakura will be pleased, and through His mercy Lord Nityananda will be pleased. In this way Lord Caitanya and ultimately Radha Krsna will be pleased, and thus your life will be successful.

Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold, then regularly on Sunday the sales may be totalled for issuing a check to the amount owed to the book fund and to BTG account

Letter to Dinesh — Los Angeles 26 June, 1970: So it is very good that your sales of literature are very good and improving more. But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold, then regularly on Sunday the sales may be totalled for issuing a check to the amount owed to the book fund and to BTG account. Then on each Monday the check may be sent to Los Angeles. So you do this regularly.

• Note: This same letter was sent to 12 temple Presidents.

It is natural that such distribution of literatures should increase as the people hear more about Krsna Consciousness Movement, so distribution of our books and literatures is our major propaganda program

Letter to Gurudasa — Los Angeles 29 June, 1970: I am very glad to know that your sales of our literature and books are very good and improving more. It is natural that such distribution of literatures should increase as the people hear more about Krsna Consciousness Movement, so distribution of our books and literatures is our major propaganda program. But Gargamuni informs me that the payments for BTGs and book sales are not being sent. So the best thing will be to keep daily count of your stock and how many magazines and books sold. Then, regularly, on Sunday of each week the sales proceeds may be totalled for issuing a check to the amount owed to my book fund and to the BTG accounts. Then on each Monday the check may be sent to Los Angeles. So you do this regularly and it will be very nice.

July

It is very good news also that you have received permission in Providence for chanting and distributing literature and incense as well as collecting

Letter to Sridama — Los Angeles 8 July, 1970: It is very good news also that you have received permission in Providence for chanting and distributing literature and incense as well as collecting. Now you should concentrate to develop your spiritual power to attract the fallen souls to Krsna consciousness. The daily regulative duties must be performed by everyone very strictly, the beads chanted sixteen rounds, and our literatures read and discussed. In this way everything should be done very nicely. Sankirtana should be done by you in the streets and at gatherings and in this manner display what is this Krsna consciousness movement and how it is for everyone's eternal welfare and happiness.

August

When I came to your country first my primary strength was chanting the Maha-mantra and maintaining myself on public contributions and distribution of my Srimad-Bhagavatam. The same principles can be followed still namely collecting some funds by distributing our books and literatures

Letter to Bali-mardana — Tokyo August 21, 1970: In our movements all over the world certainly we require huge amounts of money. When I came to your country first my primary strength was chanting the Maha-mantra and maintaining myself on public contributions and distribution of my Srimad-Bhagavatam. The same principles can be followed still namely collecting some funds by distributing our books and literatures. I thank you very much for appreciating my two recent books, Nectar of Devotion and KRSNA. If we distribute these two wonderful books by meeting respectable gentlemen everywhere, I think we can collect $100 at least by presenting these two books. So it is my suggestion immediately you should try and collect some money and I am sure Krsna will supply it and keep it for opening different centers. Please consult with the GBC regarding this program and make a practical schedule.

September

It appears that the arrangement for distributing books in the libraries of schools, colleges and universities as well as public libraries is very satisfactory. Do everything conscientiously and Krsna will give you all necessary intelligence

Letter to Satsvarupa — Calcutta 13 September, 1970: It appears that the arrangement for distributing books in the libraries of schools, colleges and universities as well as public libraries is very satisfactory. Do everything conscientiously and Krsna will give you all necessary intelligence.

October

You are already preaching on the university campuses, so you add this book distribution to your program and make it complete with preaching, chanting of Hare Krsna Mahamantra, distribution of Prasadam and literatures

Letter to Nayanabhirama — Amritsar 26 October, 1970: Please also try to introduce our books in the colleges and schools as well as local libraries. I have received word from other centers that our literatures are very well received and often they are being used as course textbooks in the schools and colleges. You are already preaching on the university campuses, so you add this book distribution to your program and make it complete with preaching, chanting of Hare Krsna Mahamantra, distribution of Prasadam and literatures. I know how well this program is received by the students because they are very intelligent. You are also very intelligent boy and devotee of Krsna and Krsna will give you even more intelligence in proportion to your endeavor to serve Him faithfully.

November

I am enclosing herewith one letter from Atma Ram and Sons, Booksellers; please take it with you to see them and show them our books and literatures and make some arrangement for their taking some of them for distribution

Letter to Gurudasa — Bombay 1 November, 1970: I have safely reached Bombay and there was a nice reception. I am now staying at Chembur at the above address. I hope everything is progressing well with you in Delhi. Please let me know how things are going on there. I am enclosing herewith one letter from Atma Ram and Sons, Booksellers; please take it with you to see them and show them our books and literatures and make some arrangement for their taking some of them for distribution. When you inform me what is your estimation of Delhi and how people are reacting to our Movement, I shall instruct you how to proceed.

Please report to me fortnightly, and correspond with your other GBC men as well. I request that you always display and distribute my books wherever possible

Letter to Bali-mardana — Bombay 4 November, 1970: Please report to me fortnightly, and correspond with your other GBC men as well. I request that you always display and distribute my books wherever possible.

It is my desire that every American boy and girl will receive a Krsna Conscious education through our books. You have a very great responsibility to print and distribute these books

Letter to Satsvarupa — Bombay 4 November, 1970: Your plan to increase our propaganda activities in the colleges and high schools is very nice, and it is my desire that every American boy and girl will receive a Krsna Conscious education through our books. You have a very great responsibility to print and distribute these books. So far printing is concerned, if you are able to print books why not do it? I am prepared to give up dealing with Dai Nippon if ISKCON Press can print my books. What is being done with the manuscript of the unabridged Bhagavad-gita As It Is? It should be printed as soon as possible.

My European disciples have written that there are no books available in Europe. I want that each and every one of my centers should be fully stocked with all of my books, never mind if they can pay or not. The principle is that every center must pay for whatever books they order, but if for some financial difficulty a center is not able to pay for books still we should supply them whatever they need

Letter to Satsvarupa — Bombay 4 November, 1970: My European disciples have written that there are no books available in Europe. I want that each and every one of my centers should be fully stocked with all of my books, never mind if they can pay or not. The principle is that every center must pay for whatever books they order, but if for some financial difficulty a center is not able to pay for books still we should supply them whatever they need.

I have personally placed my books formerly in the library of Bombay which they were very glad to accept. So press this matter until every library and school has fully stocked our literatures and that will be a very real success

Letter to Rupanuga — Bombay 13 November, 1970: I am very glad to learn that the program for distributing our books in the libraries and classrooms is having such outstanding success. I have already assured this and I have personally placed my books formerly in the library of Bombay which they were very glad to accept. So press this matter until every library and school has fully stocked our literatures and that will be a very real success.

All of my disciples in London center are very intelligent and they should unite around this single task of selling Krsna Book widely throughout Britain and sending the money immediately to Japan

Letter to Murari — Bombay 17 November, 1970: Now that you are in London please try to eliminate this L4000 debt, the balance of which is unpaid Back to Godhead bills. The magazines and books are in great shortage of funds simply because the temples spend their income from literatures for temple maintenance and neglect the primary work of this Society, which is to print and distribute an increasing number of books. So please try to assist me in this way, by eliminating this debt. I have given you the hint that if you send me $10,000 you may keep the balance of profits from Krsna book to help pay this bill. Now this is my request, that you simply distribute these books immediately and deposit $10,000 in the Bhaktivedanta Book Fund Deposit with Dai Nippon in Japan. Why you have not sent report of Krsna Book sales? Why has no money been sent? This must be done weekly. I understand that Mukund will be assisting in distribution of Krsna Book and I think that he is very qualified to do this. In fact all of my disciples in London center are very intelligent and they should unite around this single task of selling Krsna Book widely throughout Britain and sending the money immediately to Japan.

So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you

Letter to Bhagavan — Bombay 24 November, 1970: Yes, we are fighting impersonalism and voidism with pure devotional service. Impersonalism and voidism kills the natural aptitude of devotion which is lying dormant in everyone's heart. Therefore we are printing books like our KRSNA book so that people may know it that the supreme absolute truth is a person. The perfection of every living creature is to render transcendental loving service to that Supreme Person and thereby go back home, back to Godhead. Krishna has said in Bhagavad-gita that "whoever explains my transcendental glories to others is most dear to me in this world and never will there be one more dear to me than he". So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything—television, radio, movies, or whatever there may be—to tell about Krishna and outside of devotional service all these modern paraphernalia are just so much rubbish.

I am so much enthused to understand how nicely you are distributing our books. Actually these two books, KRSNA book and Nectar of Devotion, are revolutionary to your country. Not only your country, but all over the world

Letter to Jagadisa — Bombay 28 November, 1970: I am so much enthused to understand how nicely you are distributing our books. Actually these two books, KRSNA book and Nectar of Devotion, are revolutionary to your country. Not only your country, but all over the world. Nobody has any clear idea of God. In hopelessness they declare that God is dead. So these books will supply clear idea of God, not only that but anyone who will read this KRSNA book in two parts, Nectar of Devotion, and if possible Teachings of Lord Caitanya, I'm sure he cannot go away from becoming a devotee of Krishna. So try to push our books, especially Bhagavad-gita As It Is, TLC, KRSNA, NOD, backed by a regular supply of our magazines and regular performance of sankirtana. Then I'm sure Krishna Consciousness Movement will go forward without any hindrance. You have a strong governing body, all determined to push forward this movement and I'm sure of success in the future.

Arrangements should be made so that book collection can be made properly. Also how the books are collected, how accounts are kept, how books are distributed

Letter to Satsvarupa — Bombay 28 November, 1970: You write to say that you have asked Karandhara to send some money received for the bookfund to pay for paper. That is alright provided that Karandhara can also continue making payments to Dai Nippon. The problem is that book money isn't being properly collected. Big books like KRSNA and NOD: NOD, 5,000 books printed @ $4.00 = $20,000.; KRSNA - 10,000 printed at $8.00 = $80,000. for a total of $100,000. $70,000. or $80,000. should have been collected, but Karandhara has only collected $24,000. So where is the rest of the money? This means that the money is not being collected properly. What can be done? Also there were so many small booklets printed. Where is the collection for them also? If collections are not being made properly, then there will be a shortage of money. So how to adjust things? Arrangements should be made so that book collection can be made properly. Also how the books are collected, how accounts are kept, how books are distributed. Then there will be no scarcity of money. Even if you take $5,000. to $10,000., that's all right so long as Karandhara can send to Dai Nippon at least $50,000. So what will be the cost of printing and folding 5,000 NODs? If Karandhara can't pay, I will see how to get it from here.

December

I am so glad to learn that you are distributing our books in colleges and schools so nicely. Actually this Krishna Consciousness Movement is a novel proposition to the world

Letter to Nayanabhirama — Bombay 1 December, 1970: I am so glad to learn that you are distributing our books in colleges and schools so nicely. Actually this Krishna Consciousness Movement is a novel proposition to the world. The world is suffering on account of atheistic conviction of life, so our theistic proposition presenting Krishna, the Supreme Lord, is certainly a great relief to the agnostics, atheists, impersonalists and voidists. In all our books we have very scientifically covered all such demons and if these books are introduced in the schools and colleges, so many beautiful souls will be saved. Your are doing a great service to humanity to introduce our books to the people in general. So far as preaching through television the mantras of Isopanisad is concerned, that will be a great success to do so.

He invited me to speak in his class, so we are acquainted. If possible, try to introduce our books there. This university is in the Walnut district

Letter to Nayanabhirama — Bombay 1 December, 1970: When I return to your country, I must visit your temple, either from New York or from New Vrindaban. Formerly, when I first came to the U.S. I saw this Philadelphia city. It is a nice small city almost representing New York. In the Philadelphia University there is one professor of Sanskrit. His first name is Norman, and the last name is, I believe, Brown. Dr. Norman Brown. He invited me to speak in his class, so we are acquainted. If possible, try to introduce our books there. This university is in the Walnut district.

These engagements at schools and colleges is a most important task. If schools become interested with our philosophy and we can introduce these books, then it is our success

Letter to Rupanuga — Bombay 1 December, 1970: These engagements at schools and colleges is a most important task. If schools become interested with our philosophy and we can introduce these books, then it is our success. A little effort in this direction is sure to be successful because these are completely new thoughts for the Western world, this science of God. And because the West is scientific minded, they will take it up. We should try for this vigorously. Once they take up Krishna Consciousness in the colleges, it will be the greatest success. We've got books and we've got the Dr. Staal correspondence. Let the school authorities inquire about it. These are the propoganda items. This task should especially be entrusted to Hayagriva Prabhu because he is in one university. Not just Hayagriva, but all of you who are college graduates. You know better than me how to introduce these books into the schools. Also recently I have received one report from Jagadisa and he is distributing our books nicely.

London book sales have nothing to do with my book fund. They have got 2,500 copies of KRSNA or in other words $20,000 worth of books, so they can send $17,000 for printing of Bhagavad-gita, immediately

Letter to Satsvarupa — Surat 19 December, 1970: I have written to Karandhara that the money for printing according to Advaita's estimate of $17,000 should be realized from London. London book sales have nothing to do with my book fund. They have got 2,500 copies of KRSNA or in other words $20,000 worth of books, so they can send $17,000 for printing of Bhagavad-gita, immediately. It is a good proposal to print 10,000 copies; 5,000 for India and 5,000 for U.S.A.

1971 Correspondence

January

That there is a scarcity of money certainly means mismanagement. I have seen it myself that sometimes they sell books and do not send back the money. Why is that?

Letter to Jagadisa — Allahabad 16 January, 1971: That there is a scarcity of money certainly means mismanagement. I have seen it myself that sometimes they sell books and do not send back the money. Why is that? This situation must be rectified. An accurate account of all dealings must be kept by those involved. How else things will be managed?

February

From the beginning it was my program not to sell books but to make life members. Therefore we should contribute more energy for making life members than selling. When there will be no possibility of making members, at that time we can sell books at reduced price. Actually if it is possible to sell 100 sets of books per month, then you can do that

Letter to Syamasundara — Gorakhpur 15 February, 1971: From the beginning it was my program not to sell books but to make life members. The idea is that in India when we speak of price Rs. 64/ for KRSNA book or say Rs. 30/ for Bhagavad-Gita As It Is, practically their hearts begins to fade because in India most of them are not accustomed to pay so much price but when we speak of membership they agree to contribute very easily because Indian mentality is still charitable toward the cause of spiritual activities. So either reduce the price or not, if we endeavor to create life members it will be easier task. For example you are delivering a set of books; KRSNA, TLC, NOD, Handbook, one copy of BTG land you are taking favor for Rs. 101/ by reduction of price. If you take the real price of these books, it comes to somewhere near Rs. 220/ but if we make a member with the same delivery of books, we get the full membership fee. Therefore we should contribute more energy for making life members than selling. When there will be no possibility of making members, at that time we can sell books at reduced price. Actually if it is possible to sell 100 sets of books per month, then you can do that. We will discuss the point further upon my arrival in Bombay. Most probably I'll be able to reach Bombay by March 1st. In my next letter I shall let you know.

It is good that you GBC members are meeting and conjointly discussing such things as life membership, book distribution, etc. The future hope of solid standing of our mission is on the proper management of our governing body

Letter to Bhagavan — Gorakhpur 16 February, 1971: Your college program sounds very nice. Preaching in schools, colleges and universities, along with distribution of our books and prasadam will flourish the propaganda of our mission. It is good that you GBC members are meeting and conjointly discussing such things as life membership, book distribution, etc. The future hope of solid standing of our mission is on the proper management of our governing body. Now we are increasing in volume. The area of our activity is expanding. Under the circumstances, if our management goes on nicely to maintain our prestige and good name, that will be our success. Such status quo can be maintained only on our being freed from any kind of sense gratifying attitude, because pure devotional service means: anya avhilasita sunya or without any other desire than to satisfy Krishna.

It is very encouraging that you are introducing our philosophy in schools, colleges, etc. This should be our present program of work. If you can introduce our books in the schools and colleges and libraries and preach there about our philosophy, that will be a great success

Letter to Gargamuni — Gorakhpur 16 February, 1971: I am so glad to know that you are preaching alone assisted by a Brahmacari at Gainesville and it is very encouraging that you are introducing our philosophy in schools, colleges, etc. This should be our present program of work. If you can introduce our books in the schools and colleges and libraries and preach there about our philosophy, that will be a great success.

March

Any way we can distribute our books is good because anyone who reads our KRSNA book, TLC, NOD, and Bhagavad-gita As It Is, is sure to become a Krishna Conscious person. It is a most valuable service to Krishna to distribute these books

Letter to Damodara — Bombay, India 5 March, 1971: Here in India our program is going on very nicely. Especially we are making so many life members. That program is so important that we are getting money, supporters and distributing our literature all at the same time. But any way we can distribute our books is good because anyone who reads our KRSNA book, TLC, NOD, and Bhagavad-gita As It Is, is sure to become a Krishna Conscious person. It is a most valuable service to Krishna to distribute these books.

April

Somehow or other distribute these books, either in schools and colleges, libraries, through life membership, bookstores, or wherever else you think they might be accepted

Letter to Nityananda — Bombay 1 April, 1971: Now you are beginning to preach at the universities. That is a very good program, so increase it more and more. It is also a good opportunity for distributing our books. You should give much effort for book distribution, it is such a valuable service. Simply if one will read our KRSNA book, TLC, NOD, and Bhagavad-Gita As It Is, he will surely become a Krishna Conscious person. So somehow or other distribute these books, either in schools and colleges, libraries, through life membership, bookstores, or wherever else you think they might be accepted. Do so with enthusiasm and determination and Krishna will surely help you.

Try to introduce our books there and it will be a great missionar