Prabhupāda: So this is the process, simple process. You simply be engaged in Kṛṣṇa consciousness. Then you become Kṛṣṇized, purified. And as soon as you become purified, you understand Kṛṣṇa. Sevonmukhe hi jihvādau svayam (Brs. 1.2.234). "You understand Kṛṣṇa" means Kṛṣṇa becomes revealed. Just like something is covered, you try to move the covering. You see the goal. Similarly, by your constant endeavor to become Kṛṣṇa conscious, Kṛṣṇa will reveal to you, "Yes. You are so anxious to see Me? Here I am. Here I am. Yes." You will see Kṛṣṇa. So how this is possible? Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). By thinking of Kṛṣṇa, naturally you become attached. Just like materialists. They are always thinking of woman and money. So they become attached to woman and money, the materialists. So similarly, if you think of Kṛṣṇa, you become attached to Kṛṣṇa. It is not a difficult job.
So the aśvamedhaṁ gavālambhaṁ sannyāsaṁ pala-paitṛkam (CC Adi 17.164). This was explained by..., why aśvamedha-yajña is forbidden in this age. In this age no sacrifice is possible. There is no money. There is no guru. Guru means who can conduct the sacrifices. First of all there is no means. Even one can conduct, there is no means. It requires huge amount of money. Here it is said that bhūri-dakṣiṇān. Bhūri means an unlimited amount. Bhūri means very great. So there is no money. Neither there is expert brāhmaṇa also who can conduct such sacrifices, because they must chant the Vedic mantra so perfectly that even a horse or a cow is put into the fire, he will come out with a new life. That is the test. This Chand Kazi, Muslim magistrate, he also challenged Caitanya Mahāprabhu. When Caitanya Mahāprabhu said, "What is your this religion? You are eating your father and mother?" Directly. Not that He was talking with a magistrate, He should be a little respectful. No. In spiritual matter, everything spoken frankly, no compromise. Just like we say, "You are not a Kṛṣṇa conscious person. Then you are a rascal. That's all." You may be the president. That doesn't matter. But because you are not Kṛṣṇa conscious, you are rascal. There is no compromise, "Oh, here is a big man. How he is speaking." We see everywhere. So many scientists come. I say, "You are rascal. You are demon." (laughter) I say it. And they tolerate. I prove that he is a rascal. I prove that he is a rascal, he is a demon. Then he tolerates, "Yes." We have got sufficient strength to prove, any materialistic man, to prove that he is a rascal. That is possible. Vidhi-mahendrādiś ca kīṭāyate: "If one is practically a devotee of Lord, he doesn't care even personalities like Vidhi." Vidhi means Lord Brahmā. Vidhi-mahendrādiś ca kīṭāyate. Kīṭāyate means such great personalities are taken by perfect devotee as ordinary insect. As ordinary insect has no value, similarly, anyone, however great he may be in this material world, if he is not God conscious, he is no better than the insect. Because it has no value. Because he does not know that he is going to become a dog next life. He loved a dog very much, and he bequeathed his all property to the dog, but he is going to become himself a dog. Therefore he's a rascal. What is his intelligence? He got some money. There are many instances in (your) country. They bequeath the whole wealth to the dog. Is it not?
Devotees: Yes.
Prabhupāda: So how much rascal he is, that? And if you go that "Give us some money for advancing Kṛṣṇa consciousness," "No, no, we are not interested in religion. I am interested in dog." So how much rascal he is, that. Just imagine.