The ultimate purpose of sense gratification and the highest, topmost sense gratification is sex life. So we are trying, chewing, eschewing, you see, extracting. But that is not the process of happiness. The happiness is different. Sukham ātyantikaṁ yat tad atīndriya-grāhyam (BG 6.21). Real happiness is transcendental. And that transcendental means that I must understand what is my position and what is my process of life. In this way this Kṛṣṇa consciousness will teach you. So those who are Kṛṣṇa conscious, about them the Lord is saying, ananyāś cintayanto mām. Ananyāś cintayantaḥ means always, twenty-four hours, without any deviation, always thinking of Kṛṣṇa. Naturally, if you are engaged in the business of Kṛṣṇa, then you will always think of Kṛṣṇa. Anyone who is absorbed in certain particular business, he's always thinking of that thing. So anyone who is engaged in Kṛṣṇa consciousness, his business is to think of Kṛṣṇa always. Just like you are reading, hearing on this Bhagavad-gītā. It is spoken by Kṛṣṇa. And if you think at home that "This sort of speeches was given by Lord Kṛṣṇa. This is the essence," so that is Kṛṣṇa cintayantaḥ. To think of Bhagavad-gītā is also Kṛṣṇa thinking because Bhagavad-gītā is not different from Kṛṣṇa, absolute. It is from the absolute one. There is no duality.
In the absolute sense there is no duality. If I speak something, because I am not speaking in the absolute, therefore my speaking and my self, different. But here I am speaking the words of Lord Kṛṣṇa. Therefore the words of Lord Kṛṣṇa is not different from Kṛṣṇa. So if we think of Bhagavad-gītā, the instructions which we receive from Bhagavad-gītā, that is also thinking of Kṛṣṇa. So ananyāś cintayanto mām: "Always who are thinking about Me..." Ye janāḥ paryupāsate. And why one should think of Kṛṣṇa unless he has fully surrendered to Kṛṣṇa? Unless one has taken the business of Kṛṣṇa, he cannot think of Kṛṣṇa. He cannot think of Kṛṣṇa. Therefore it is said that ananyāś cintayanto māṁ ye janāḥ paryupāsate. Paryupāsate means constantly worshiping in that way. Teṣāṁ nityābhiyuktānām. Abhiyukta: he is always engaged in Kṛṣṇa consciousness. Therefore, yoga-kṣemaṁ vahāmy aham (BG 9.22). Not that only the materialistic people will remain happy. Kṛṣṇa assures that one who is always engaged in Kṛṣṇa consciousness, his happiness will be not divorced. "He will be also happy because I will make him, I will supply him whatever he requires."