Most householders desire material gain. Nowadays especially, everyone is feeling the pinch of poverty. The ordinary man thirsts for money solely to enjoy his senses. Once a person falls into the useless company of sense gratifiers, he spends his wealth on fineries, gold, and women. With more wealth, he seeks adoration and distinction, and along with these he gets mansions, cars, and so on. There is only one interest in this endeavor, and that is to enjoy the senses. Persons whose only goal in life is to gratify the senses were referred to earlier as the less intelligent fruitive workers, or karmīs. If any among them happen to have some piety, then this select group will not merely fritter away all their time in titillating their senses, but will spend some time worshiping the Supreme Lord. Although these elite karmīs do not associate with the pure devotees of the Lord, they call themselves spiritualists. Actually, they harbor the desire to gratify their carnal desires. They fail to comprehend that the Supreme Lord is known as Hṛsīkeśa, "the supreme master of the senses." Sometimes a jñānī (a seeker of knowledge) or a practitioner of mystic yoga will also worship the Lord, but they also are merely interested ultimately in sensual pleasures. The only way these adulterated devotees can become pure devotees is if they read Śrīla Rūpa Gosvāmī's Bhakti-rasāmṛta-sindhu. This book is an authority on the science of devotional service.
Genuine jñānīs know how everything is connected to Brahman, the Absolute Truth. They are humble, unassuming, clean, brahminical, and reverent toward the guru, and they possess many other good qualities. Most often they take to the renounced order (sannyāsa) and lead a pure and saintly life. Yet frequently these sannyāsīs develop one major fault: they consider themselves God. They misinterpret the meaning of the Vedic phrase ahaṁ brahmāsmi, "I am Brahman," and thus they cannot realize pure knowledge of Brahman. They end up deifying the process of negation, and that finally leads to absolute monism. In this way, many jñānīs who want to know the Absolute Truth, the Supreme Brahman, get somehow misled by the illusory potency, māyā. Māyā prepares her last fatal trap, liberation, by which she keeps the monists stranded in the ocean of material existence. She deludes them into thinking "I am that," "I am He," as if they were in a drunken daze.