All-attractive (Lectures)

Expressions researched:
"All-attractive"

Bhagavad-gita As It Is Lectures

Lecture on BG 2.1 -- Ahmedabad, December 7, 1972:

Bhaga. Bhagavān and Kṛṣṇa. Kṛṣṇa means all-attractive. Bhagavān Śrī Kṛṣṇa. Kṛṣṇas tu bhagavān svayam (SB 1.3.28).

Lecture on BG 2.11 -- Edinburgh, July 16, 1972:

They are chanting Hare Kṛṣṇa. And not that whimsically they are chanting. They are fully convinced. If you talk with them, they will talk very nicely on philosophy. Everything sane, as a sane man. So how they are doing? Four years ago, they did not know what is the name of Kṛṣṇa. Perhaps they might have seen in the English dictionary the name of Kṛṣṇa as stated "a Hindu god." But actually, that is not the fact. Kṛṣṇa is the name of God. Kṛṣṇa means the all-attractive, all-good. All-attractive means He must be good; otherwise, how He can be attractive? A bad, someone who is bad, he cannot be attractive. Therefore Kṛṣṇa, this very word, means all-attractive. He has got all the good qualities, all the opulences so that He is attractive. That is the right description of, or right nomenclature of God. If God has got any name particular which is full in everything, that word is Kṛṣṇa. It is a Sanskrit word, but it indicates... Kṛṣṇa means God.

Lecture on BG 2.11 -- Edinburgh, July 16, 1972:

That is our request. Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. One may object, "Why shall I chant your Hindu Kṛṣṇa's name?" So we don't say that Kṛṣṇa, or God. God has got many names. That we admit. It is not... God is unlimited. Therefore, He must have unlimited names. But this Kṛṣṇa word is very perfect because it means all-attractive. You can discuss, "God is great." That's all right. How He's great? That is another understanding. So if you think that "Kṛṣṇa is the name of Hindu God, why shall I chant this?" So Caitanya Mahāprabhu says, "No." If you have got a name, another alternative name of God, then you chant that. Our only request is that you chant the holy name of God. If you have got any name of God, you can chant. You'll be purified. That is our propaganda.

Lecture on BG 4.7-9 -- New York, July 22, 1966:

Guest: Are you referring to self-realization, cosmic consciousness?

Prabhupāda: Yes. Kṛṣṇa, Kṛṣṇa consciousness means cosmic consciousness. Kṛṣṇa... When we speak of Kṛṣṇa, you don't take any personal view. Kṛṣṇa means all-attractive. So all-attraction is there in the cosmic. Cosmic consciousness is Kṛṣṇa consciousness.

Lecture on BG 4.10 Festival at Maison de Faubourg -- Geneva, May 31, 1974:

In the material existence, at the present moment, we are very much attached to the material enjoyment. That is called rāga. And if we cannot fulfill our desires, then there is krodha, anger. And accompanied by krodha and attachment, there is always a tendency of fearfulness. So Kṛṣṇa says... Kṛṣṇa means... When I speak Kṛṣṇa, Kṛṣṇa means the all-attractive Supreme Personality of Godhead. So man-mayā, when one becomes attached to God, giving up the attachment of this material sense pleasure, when one becomes... Attachment must be there, either this way or that way. If we do not become attached to the Supreme Being, then we must be attached to this material enjoyment. Therefore it is said vīta-rāga, "Giving up the attachment of this material world, when you transfer your attachment to Kṛṣṇa, or the Supreme Being," man-mayā mām upāśritāḥ... Upāśrita means "taking shelter of Me." Unless you take shelter of Kṛṣṇa or His representative, there is no possibility of being detached from this material enjoyment. Bahavaḥ. Bahavaḥ means many. Jñāna-tapasā: by knowledge and austerity.

Lecture on BG 4.10 Festival at Maison de Faubourg -- Geneva, May 31, 1974:

"The Supreme Being, who is called Kṛṣṇa, or all-attractive, He has His body of eternity, full of knowledge and blissfulness." Now, compare your this body. This body is not eternal; it is temporary. It is born at a certain date and it will be finished at a certain date. Therefore it is not eternal. Neither this body is full of knowledge. It is full of ignorance. If I ask you how many hairs you have got on your head, you do not know. Similarly, we have got this body. I am claiming my body, but I am not in full knowledge of my own body. And what to speak of knowing your body or other's body? Not only body, the mind, intelligence, and ego. What is going on in your mind, I do not know. Neither you know what is going on in my mind. We are so ignorant. Therefore this body is temporary and full of ignorance. And what to speak of blissfulness? It is always miserable. Here, because we have got this body, we suffer the pains of cold and heat. This is only one example. It is given in the Bhagavad-gītā, mātrā-sparśās tu kaunteya śītoṣṇa-sukha-duḥkha-dāḥ. Śīta means cold. Just like in winter we suffer.

Lecture on BG 4.11 -- Bombay, March 31, 1974:

Everyone is seeking to find out Kṛṣṇa. Directly or indirectly. Kṛṣṇa means the all-attractive. All-attractive. Bhagavān means the all-attractive Supreme Personality of Godhead. So indirectly or directly, everyone is seeking Kṛṣṇa, the all-attractive. Ānanda-mayo 'bhyāsāt. The Supreme Bliss. We can give an example. Just like we take care of our body. We want to keep body very fit, healthy and beautiful, very nicely kept. Why? Why we take care of our body? Because I, the spirit soul, part and parcel of Kṛṣṇa, I am living in this body. Therefore I take care of my body. Nobody takes care of the dead body. This is a fact. Either I take care of my body, or my family's body, or my wife's body, or my children's body. Why? Because the part and parcel of Kṛṣṇa is there. The soul is there. And as soon as the soul is gone, the part and parcel is gone from the body, the body has no value. Throw it away. The same body. This is practical. Therefore I love my body because the part and parcel of Kṛṣṇa is there. Or you love your body. I love your body. Only for the reason, jīvanaṁ sarva-bhūtānām—the part and parcel of Kṛṣṇa is there. Then why the part and parcel of Kṛṣṇa is taken care of? Because it is part and parcel of Kṛṣṇa. Therefore ultimately, my love goes to Kṛṣṇa, all-attractive.

Lecture on BG 4.18 -- Bombay, April 7, 1974:

So this Kṛṣṇa consciousness movement is trying to teach people that the ultimate goal of life is to satisfy Kṛṣṇa, either you, Kṛṣṇa or God. Kṛṣṇa is the most explicit explanation of God. If God can have any name, the "Kṛṣṇa" name is the most perfect name, because Kṛṣṇa means all-attractive. I have explained many times. Unless God is all-attractive, how He can be God? If God is attractive for a certain limited person or limited area, then he is not God. Then you will say, "Our God, your God, his God, that God." But if Kṛṣṇa is all-attractive, that is real God. And that is Kṛṣṇa. That is being proved. Now Kṛṣṇa is all-attractive all over the world. Otherwise, how in America, in Russia, in China, in Europe, all countries?

Recently I have got several literatures printed in Swedish language. We are printing Kṛṣṇa literature almost in all languages of Europe, in English language, in Spanish language, in French language, in Swedish language, in Dutch language and German language, and then Italian language, we are publishing, and it is being sold like hotcakes, anything.

Lecture on BG 4.39-5.3 -- New York, August 24, 1966:

Although Kṛṣṇa appeared in India, He does not say that "I am Indian." He says, sarva-loka-maheśvaram: "I am the proprietor of the entire planetary system." Then again, one place you'll find, sarva-yoniṣu: "The entire living species of life, not only humankind," He says, ahaṁ bīja-pradaḥ pitā (BG 14.4), "I am the father, the entire living entities." So Kṛṣṇa claims because He is God. So He has to claim like that. He is not any particular country's man or particular society's man. Kṛṣṇa means all-attractive. He is for anyone. Therefore He is Bhagavān.

Lecture on BG 7.1 -- Madras, February 14, 1972:

They are working whole day and night. So perfection of human life is not (to) increase our industrial enterprise or economic development or so many things we are now planning. The perfection of human life is to understand Kṛṣṇa, to understand God. If you have got any objection to speak "Kṛṣṇa" as the name of God—you may have—but actually, if there can be any name of God, that is "Kṛṣṇa." Kṛṣṇa means all-attractive. All-attractive. That is defined in the śāstra. So Kṛṣṇa, when He was present as a historical person... Kṛṣṇa is also a historical person, because five thousand years ago He appeared on this planet and He took His birth in Mathurā, and He was raised as a cowherd boy in Vṛndāvana, then He went to Dvārakā. In this way His life is explained in the Śrīmad-Bhāgavatam. So Kṛṣṇa, the Supreme Personality of Godhead comes here, yadā yadā hi dharmasya glānir bhavati (BG 4.7). That is a fact. He comes in one day of Brahma after millions of years.

Lecture on BG 7.1 -- Bombay, January 13, 1973:

So today's subject matter is Kṛṣṇa-yoga. Yesterday we discussed some portion of it.

Now, Kṛṣṇa is all-attractive.

Lecture on BG 7.1 -- Sydney, February 16, 1973:

So how to love Kṛṣṇa, or God, that is being instructed by Kṛṣṇa. Mayy āsakta. You have to increase your attachment for Kṛṣṇa. When I speak of Kṛṣṇa, you should take it "God," the Supreme Personality of Godhead. The Supreme Personality of Godhead, if Supreme Personality of Godhead has got any suitable name, perfect name... God may have many thousands of names, but the most perfect name which we can give to the Supreme Personality of Godhead is Kṛṣṇa. Kṛṣṇa means "all-attractive." God must be all-attractive. It is not that God is attractive for a certain class of men and not attractive for others. You will find the picture of Kṛṣṇa. Here is Kṛṣṇa's picture, and there are many other pictures also. Here is also. He's attractive to the animals, He's attractive to the trees, He's attractive to the flowers, He's attractive to the water, and what to speak of human beings. He's attractive; therefore His name is Kṛṣṇa. Kṛṣṇa means all-attractive. So if any suitable name can be assigned to the Supreme Personality of Godhead, it is Kṛṣṇa. That is the verdict of the Vedic literature.

Lecture on BG 7.1 -- Sydney, February 16, 1973:

In this age it is very difficult to develop Kṛṣṇa consciousness, or God consciousness. People are so downfallen. But there is only one method: if you can chant the holy name of God it will help you very quickly. So we do not say that, if you think that Kṛṣṇa name is the Hindu name or Indian name, "Why should I chant that?" But if you have got any name, actually must be name of God, not a fiction or an idea. Just like I've already explained this "Kṛṣṇa," Sanskrit word, means "all-attractive." But in the greatest. You say that God is great. Kṛṣṇa means the greatest all-attractive. Unless you become very great, you cannot be attractive. According to our material calculation, if one is very rich, he's attractive. If one is very influential, he's attractive. If one is very wise, he's attractive. If one is very beautiful, he's attractive. In this way, we attract. So God, Kṛṣṇa, has got all the six opulences of attraction; therefore He is called Kṛṣṇa.

Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973:

When we speak of Kṛṣṇa, you understand "God." Kṛṣṇa is one of the names of God. There are many millions of names, of which "Kṛṣṇa" is the chief. Because this word, Kṛṣṇa, means all attractive, because He's fully opulent. Just like if, in this material world, if one man is very rich, he's attractive. He draws attention of the people in general. If he's very powerful, he draws attention. If he's very reputed, famous, he draws attention. If he's very wise, learned, he draws attention. But Kṛṣṇa has got all these things in fullness. Therefore, He draws attention of everyone. Therefore His name is Kṛṣṇa. This "Kṛṣṇa" means all-attractive. He has got all the attractive features. Therefore He's called Kṛṣṇa. So Kṛṣṇa says: "Just try to increase your attachment for Me.

Lecture on BG 7.1 -- Fiji, May 24, 1975:

When we speak "Kṛṣṇa," please try to understand I am speaking of the Supreme Lord. Kṛṣṇa means "all-attractive," Bhagavān. Here it is said in the Seventh Chapter, śrī-bhagavān uvāca. Bhaga. Bhaga means opulence. You use the word bhāgyavān, bhāgya. From this word, bhaga, it has come bhāgya. Bhāgya means fortune, opulence. So Bhagavān means all-fortunate, all-opulent. That is Bhagavān. That definition is given by Parāśara Muni. The wealthiest man, aiśvaryasya samagrasya. Aiśvarya means wealth, and samagra means all, complete. We may be very rich; you may be very rich; but nobody can claim that "All the riches belong to me." Nobody can say. Only Bhagavān can say. Just like Kṛṣṇa says in the Bhagavad-gītā, bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). He says, "I am the enjoyer of all activities." Just like there are so many different types of activities, but the result of the activity is enjoyed by somebody.

Lecture on BG 7.1 -- Fiji, May 24, 1975:

So somebody will fight that "God has no name." Yes, God has name, but the names are so many that you cannot understand which one is the chief name. Therefore the Vedantist, those who are expert in Vedic knowledge—and the word is also there—they have selected the chief name of God as Kṛṣṇa. Kṛṣṇa means "all-attractive." God has actually no name, but His name is designated according to His activities and action. Just like Pārtha-sārathi. Pārtha-sārathi, the name is given to Kṛṣṇa because He acted as the chariot driver of Pārtha. He is addressed as Devakī-nandana. So Devakī-nandana is not His name, but because He acted, He appeared as the son of Devakī, He is called Devakī-nandana. He is called Yaśodā-nandana. Similarly, all the names of God... Actually, what you say, that there is no name of God, but He has His name, but the name is designated according to His activities. That means that God has His activities, and according to the different types of activities, He has got millions and trillions of name.

Lecture on BG 7.1 -- Bhuvanesvara, January 22, 1977:

So you can analyze. Karṣaṇa you cannot understand the meaning? Kṛṣṇa means all-attractive. Kṛṣ-karṣati. Yes. Kṛṣṇa means attractive, all-attractive.

Lecture on BG 7.1-3 -- Stockholm, September 10, 1973:

Ultimately, the Absolute Truth is Supreme Personality of Godhead, Bhagavān. Therefore Vyāsadeva, the compiler of Mahābhārata, he says, śrī bhagavān uvāca.

So our this Kṛṣṇa consciousness movement... The bhagavān is called Kṛṣṇa. He has got many millions of name, but "Kṛṣṇa" name is the chief. "Kṛṣṇa" name means the all-attractive. God must be all-attractive. It is not that God is attractive for one person, not for the other. No. God is attractive for all living entities. Therefore you see the picture of Kṛṣṇa, He is loving the calves and cows, He is loving the trees, He is loving the gopīs, He is loving the cowherds boy. For Him, for God, everyone is lovable object because everyone is son of God. That is stated in this Bhagavad-gītā. Sarva-yoniṣu kaunteya sambhavanti mūrtayo yāḥ (BG 14.4). There are different species of life and different forms of life. Sarva-yoniṣu. "As many forms are there," Kṛṣṇa says... Tāsāṁ mahad yonir brahma ahaṁ bīja-pradaḥ pitā: "Their mother is this material nature, and I am the seed-giving father." So God is attractive for everyone and God is equal to everyone.

Lecture on BG 7.2 -- Hyderabad, April 28, 1974 :

He is powerful in complete, pūrṇam, pūrṇasya pūrṇam ādāya pūrṇam evāvaśiṣyate (Iso Invocation). Even though Kṛṣṇa, from Kṛṣṇa all His power is taken away, still He is pūrṇam, He is still all-powerful. So, janma karma me divyaṁ yo jānāti tattvataḥ. So we haveto understand Kṛṣṇa in truth, not superficially. In scientifically, vijñānam, jñānaṁ te 'haṁ sa-vijñānam. Not foolishly, that "I can interpret Kṛṣṇa." Some rascal says that Kṛṣṇa means black. Some rascal says Kṛṣṇa means this, Kṛṣṇa means a debauch, as according to one's character and angle of vision. But real meaning of Kṛṣṇa is paraṁ brahma. Kṛṣi go va... Kṛṣi bhu-vacaka-sabda nasta nirvṛtti-vacaka (?) iti kṛṣṇa paraṁ brahma iti abhidhīyate. Kṛṣṇa means paraṁ brahma. Kṛṣṇa means all-attractive. So we have to take the understanding of great personality. Rāma. Rāma. Rāma means paraṁ brahma.

Lecture on BG 7.3 -- London, March 11, 1975:

If God has any perfect name, that is "Kṛṣṇa." Because "Kṛṣṇa" means all-attractive. God cannot be attractive for certain person. God cannot be Christian God or a Hindu God or Muslim God. God is equally attractive for Hindu, Muslim, Christian, Buddha. That is real God. And if Hindu has manufactured some God, Christian has manufactured some God, that may be God partially, but not the Supreme God. The Supreme God is Kṛṣṇa. Īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). Parama means supreme. God... You are also god, I am also god, and every one of us, god. Why? God means controller. So controller, every one of us is a controller to certain extent, not the complete controller. But Kṛṣṇa means the complete controller. Īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1). Controller... You may be controller; I may be controller; he may be controller; but not controller like Kṛṣṇa. Kṛṣṇa can control all other controllers. Therefore He is called supreme controller, Parameśvara, Paramātmā, Para-brahman.

Lecture on BG 7.7 -- Bombay, April 1, 1971:

So we have to understand Kṛṣṇa in that way. And if we study scrutinizingly all these literatures, we shall come to the conclusion that Kṛṣṇa is the Supreme Personality of Godhead. And if there is any name of God, that is perfectly given in this word, Kṛṣṇa, "all-attractive." There are many diverse meaning of Kṛṣṇa given by the ācāryas, but on the whole, Kṛṣṇa is the actual name of God.

So how you have to... For ordinary man, how one can understand Kṛṣṇa, that He is all-pervading? He is all-pervading. He is everywhere. Now, how to appreciate that He is all-pervading? That direction is given by Kṛṣṇa Himself.

Lecture on BG 9.5 -- Melbourne, April 24, 1976:

So last verse we have discussed. Kṛṣṇa said... When we speak, "Kṛṣṇa," you should understand "Kṛṣṇa" means God, the Supreme Being. "Kṛṣṇa," the etymological meaning is "the all-attractive." Without being all-attractive there is no meaning of God. It is not that God is attractive only to certain class of men. No. God is attractive for all classes of men, unless he is animal. Animal does not know what is God and what is the attraction of God. He does not know. But human being, in the human society, at least in the civilized human society there is a certain idea of God. Either you follow Christianity or Vedic principle of Mohammedan religion or even Buddha religion, there is conception of God. There is an attempt to understand God. That is human society. Therefore, according to the capability or country and the people, the conception of God may be a little different from one another. But the attraction for God is there. There is no doubt about it. So God appears in three fundamental features: brahmeti paramātmeti bhagavān iti śabdyate.

Lecture on BG 10.1 -- New York, December 27, 1966:

As in the morning class, we were discussing about the symptoms of incarnation. So in the śāstra, in the scriptures, these symptoms are given. Similarly, who is Bhagavān, who is the Supreme Personality of Godhead, that is also given. And Kṛṣṇa, this word means all-attractive. Because He has got all these things in complete, naturally He's attractive. Just like we have analyzed that beauty attracts, wealth attracts, fame attracts, education knowledge attracts... So He has got all these attractive features. Therefore He is completely attractive. Kṛṣṇa means the Supreme Attractive. This is the meaning of Kṛṣṇa. Therefore He's Bhagavān. Because He's completely attractive, therefore He's Bhagavān.

Srimad-Bhagavatam Lectures

Lecture on SB 1.1.1 -- London, August 7, 1971:

So God's name... Actually, there is no God's name. There is name, but He has got so many names. His name is given according to His pastimes. Just like according to... It has got meaning. You cannot give any name to God without bearing any meaning. That is the Vedic significance. When we say "Kṛṣṇa" name of God, that means He's all-attractive. All-attractive means He's not only attractive to the devotees but to the nondevotees. It's not that Kṛṣṇa is one-sided, He's attractive to the devotees. No. To the nondevotees also. Just like Kaṁsa. Kaṁsa was also attracted by Kṛṣṇa. He was attracted to Kṛṣṇa as enemy. There are two kinds of attraction. We can become attracted to somebody as friend as well as enemy. That is also attraction. If you think of some person that "This man is my enemy. I want to kill him, or I want to do some harm to him. How I shall do? How shall I capture him? He goes on the office, on the road. So I can capture him in that way..." So many. Just like in America the President Kennedy was killed. So the man who killed him, he made it a plan, thinking of President Kennedy always. That is attraction.

All-attractive means, therefore, that Kṛṣṇa is attractive to everyone, either one is Kṛṣṇa's devotee or nondevotee. The best example is Kaṁsa. Kaṁsa heard that the eighth son of his sister, Devakī, would kill him. Since that time, he became attracted to Kṛṣṇa.

Lecture on SB 1.1.1 -- London, August 7, 1971:

So the idea is... Satyaṁ paraṁ dhīmahi (SB 1.1.1). Namo bhagavate vāsudevāya. So Vyāsadeva is offering his obeisances to the son of Devakī, Kṛṣṇa. Kṛṣṇa means all-attractive.

Lecture on SB 1.2.5 -- Montreal, August 2, 1968:

He was lover of Rādhārāṇī; therefore He is called Rādhā-ramaṇa. In this way, Kṛṣṇa has got different names, or God has got different names, according to His activities. But His real name is Kṛṣṇa. Kṛṣṇa means all-attractive. He attracts everyone. Kṛṣṇa attracts both the nondevotees and devotees. Devotees are very much attracted to Kṛṣṇa to render service, and nondevotees are attracted to Kṛṣṇa to kill Him, but everyone is attracted. Somebody is attracted to vanquish God. That is also another attraction, indirect attraction. If I always think of my enemy, "How shall I vanquish him?" that is an attraction. And if I think of somebody, of my friend or somebody, "How shall I make him happy?" that is also attraction. So there are two classes of men in this world. One class is trying to serve God, another class is trying to kill God. There is no third division. So those who are trying to kill God, that is an attraction. And those who are trying to serve God, that is also attraction. Therefore God is all-attractive. Just try to understand whether this definition is complete, that Kṛṣṇa means all-attractive. Therefore Bhāgavata says, kṛṣṇas tu bhagavān svayam (SB 1.3.28). There may be many Gods, according to our conception.

Lecture on SB 1.2.5 -- Edinburgh, July 17, 1972:

So munayaḥ sādhu pṛṣṭo 'haṁ bhavadbhir loka-maṅgalam (SB 1.2.5). "These questions..." Just like our Kṛṣṇa consciousness movement is the same: it is simply questioning about Kṛṣṇa and hearing the answer. It is loka-maṅgalam. Anywhere this vibration will go on, there will be all auspicity. Loka-maṅgalam. Kṛṣṇa-sampraśno yenātmā suprasīdati. Another feature is Kṛṣṇa is all-attractive; therefore, talks about Him is also attractive. In our Kṛṣṇa book there are so many topics about Kṛṣṇa, janma karma me divyam (BG 4.9), about His birth, about His transference from real father's house to another foster father, then the attack by the demons upon Kṛṣṇa, Kaṁsa. All these activities, if we simply study and hear the kṛṣṇa-sampraśnaḥ, then we are liberated. Without any doubt, our liberation is guaranteed. Simply by hearing about Kṛṣṇa.

Lecture on SB 1.2.6 -- Delhi, November 11, 1973:

Yayātmā suprasīdati. Everyone is seeking after happiness. Ātyantika-duḥkha-nivṛttiḥ. The struggle for existence is to minimize miserable condition of life and increase enjoyment. We the living entities, we are part and parcel of God. Mamaivāṁśo jīva-bhūtaḥ (BG 15.7). Jīva-bhūta, jīvas, all jīvas, living entities, they are part and parcel of Kṛṣṇa, or God. When we speak of "Kṛṣṇa," means God. God has got many thousands of names, but this one name is chief. Kṛṣṇa means "the all-attractive." Kṛṣṇa attracts everyone. Or one who attracts everyone, He is God. God cannot be attractive for some men or some living entities, and not for others. By His opulence, by His richness, by His power, by His beauty, by His knowledge, by His renunciation, by His reputation, God is all-attractive.

Lecture on SB 1.2.6 -- Montreal, August 3, 1968:

Kṛṣṇa's name... Kṛṣ means to become, to appear. Bhū-vācakaḥ. Or attraction. We have got attraction for material enjoying, and ṇaś ca nirvṛti-vācakaḥ. Ṇa means ānanda. Another meaning is negation. So "the Supreme Personality of Godhead, who, by His attractive features, by attraction of His bodily beauty, by attraction of His opulence, by attraction of His pastimes, so many things..." Kṛṣṇa is all-attractive. And one who is all-attractive, He is the Supreme Personality of Godhead. This is the meaning of "Kṛṣṇa."

Lecture on SB 1.2.6 -- London, August 26, 1971:

So God's another name is Adhokṣaja. Just like "Kṛṣṇa" is one name; "God" is general name. "God is great," and... We generally define like that: "God is great." But we do not know how great He is. That definition is given perfectly: "Kṛṣṇa." If you want a perfect definition of the word God, then it is Kṛṣṇa. Because Kṛṣṇa means all-attractive. All-attractive. Unless one is all-attractive, how one can be God, the great? The general definition is "the great." But this is a nicer definition. "Great" means all-attractive. Suppose you are very great in this city, just like you are Mr. Kennedy, or you are Mr. Rockefeller, or Mr. Ford. Just like in your country there are so many big men, by their richness—because they are very rich; they have got money—so they are attractive. So money is one of the feature of attraction. Therefore God must be the supreme wealthy person. Otherwise He is not God. Another attraction is beauty. So God must be the most beautiful. You have seen the picture of Kṛṣṇa so many times. Perhaps you are convinced that you have never seen such a beautiful picture, although He's little blackish. So in this way, "God," "Kṛṣṇa" means all-attractive. He's attractive by His opulences, six kinds opulences, which I have described many times in this class. Another name is adhokṣaja, this name here. He has got many millions and trillions of names, according to perception of the devotee or the knower. He is also known as Brahman, Paraṁ Brahman, Paramātmā, and Kṛṣṇa, Madhusūdana, Govinda. There are many millions and trillions of names of God, but in the Vedic literature it is said that out of all kinds of names designated... Not designated. Designated will be wrong word. Actually. Because God name, God's name is given according to His transcendental quality. Just like this word, "Kṛṣṇa." "Kṛṣṇa" means, real means the all-attractive. So because He has got transcendental qualities to attract everyone, He can attract the richest man, He can attract the most beautiful man or woman, He can attract the most strong man, He can attract the most wise man; therefore He's all-attractive. So adhokṣaja means you cannot perceive. You cannot have any actual idea of God by your mental speculation. He is called adhokṣaja.

Lecture on SB 1.2.6 -- Hyderabad, November 26, 1972:

Adhokṣaja means the Supreme Lord, God. God has got many names. Actually God has no name, but according to different calculation or different situation, He has got a name. Just like Kṛṣṇa. Kṛṣṇa is the characteristic of the Supreme Lord. Kṛṣṇa means all-attractive. If God is not all-attractive... Not everyone is all-attractive, but God is all-attractive. Therefore, He is called Kṛṣṇa. God appeared as the son of Vasudeva or Nanda Mahārāja, therefore He is called Yaśodānanda, Nandananda, Vasudevanandana. His relationship. Kṛṣṇa enjoys the company of Śrīmatī Rādhārāṇī, therefore He is called Rādhā-ramaṇa. Rādhā-Govinda. So God's name is there according to His pastimes, relationships. So Kṛṣṇa is the supreme name because it means all-attractive. Similarly, here it is name, God's name, Adhokṣaja. Adhokṣaja. Adha. Adha means defeated. Adha-kṛta. Subdued. What is that subdued? Akṣaja-jñānam. Akṣa. Akṣa means eyes, direct perception. We want... We say sometimes, "Can you show me God?" Akṣa. Or akṣaja means ah, the alphabet, and kṣa, beginning from ah up to kṣa. So all the letters are there. So we make words by combination of these letters. So akṣaja, so within our power, we make so many words by combining these alphabets, but God is beyond that. Akṣaja-jñānam. Either you are beyond the direct perception or beyond your word-making capacity. Therefore God's another name is Adhokṣaja. Adhaḥ-kṛta akṣaja jñānam jata. So adhokṣaja means beyond direct sense perception. That is also nice name of God. God is not understood by speculating our senses.

Lecture on SB 1.2.10 -- Delhi, November 16, 1973:

So we are worshiping Kṛṣṇa. His simple business is, as we have described, Rādhā-Mādhava, He is lover of Śrīmatī Rādhārāṇī. Kṛṣṇa means lover. This very word Kṛṣṇa means "all-attractive." You can attract by your love, not by anything else. Therefore His name is Kṛṣṇa. I have read one book, Aquarian Gospel, among the Christians. In that book it is said that the word Christ has come from the word Christo, Christo, it is a Greek word, and the meaning of Christo is "lover, anointed." So I think the word Christ is apabhraṁśa of Christo, and Christo... In India still, if one's name is Kṛṣṇa, we call him Kriṣṭo, or sometimes Keṣṭo. My younger brother, his name was Kṛṣṇa. So in family we were calling him "Keṣṭo." That is very current. So actually love, the word love, has come from Kṛṣṇa. That is a fact. Therefore you will see always Kṛṣṇa always with Rādhārāṇī. We worship Kṛṣṇa-Rādhā-Kṛṣṇa, Lakṣmī-Nārāyaṇa, Sītā-Rāma. This is Vaiṣṇava's worshipable Deity. We do not worship alone God. We Vaiṣṇava, we want to see Kṛṣṇa and His energy, potency. That is the Vedic system.

Lecture on SB 1.2.10 -- Delhi, November 16, 1973:

Satyaṁ paraṁ dhīmahi. Here everything is perverted. Reflection, shadow. The example is given. Just like in the desert, sometimes we find water. The reflection of the sunshine makes a false replica of water, exactly. But there is no water. There is no water, and the reflection of water. Similarly, in this material world there is only reflection of that love. Actually, there is no love. It is the mirage on the desert. Therefore, if we want really love, this word can be applied only to Kṛṣṇa, all-attractive.

Lecture on SB 1.5.17-18 -- New Vrindaban, June 21, 1969:

So we were discussing in our last meeting that if a person, by sentiment or by persuasion or by some material gain or somehow or other, decides to accept the statement of Bhagavad-gītā, Kṛṣṇa... Kṛṣṇa says that sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Ekam: "Only unto Me." He even does not say that there are many incarnations of Kṛṣṇa, but He says, mām ekam. So this ekam can be understood in this way, that when we speak "Kṛṣṇa," this term includes everything Kṛṣṇa, all-attractive. But we can capture everything in Kṛṣṇa simply by... Just like the same example, as we have repeatedly..., that by supplying food in the stomach, you supply food to all the limbs of the body. You don't require... This is practical. Or pouring water on the root of the tree, you supply water to all the branches, leaves, everywhere. We see every day... This is practical example. Simply... Similarly, there must be something, central point of all this manifestation. That is Kṛṣṇa.

Lecture on SB 1.5.18 -- New Vrindaban, June 22, 1969:

So Kṛṣṇa is so nice. Yes. He's the all-attractive. He hypnotizes His devotee in spite of... Just like the Pāṇḍavas. The Pāṇḍavas, they were Kṛṣṇa's friends. Arjuna was friend. All the brother... Arjuna was very intimate friend, but other brothers, four brothers, they were also Kṛṣṇa's friend. And Kuntī, the Pāṇḍavas' mother, she happened to be the aunt of Kṛṣṇa. So they were well, mean, established in relation with Kṛṣṇa. But as a result, they were banished for twelve years. They lost the game, so they were banished. And their wife, Draupadī, was insulted. Not... They could not insult her, but they tried to insult her. They tried to make her naked in the assembly. And they lost their kingdom, and they were banished for twelve years. So Nārada met Kṛṣṇa. His devotee, he could speak Kṛṣṇa with little criticism, "My dear Sir, Kṛṣṇa, by becoming Your devotee the Pāṇḍavas are very happy.

Lecture on SB 1.5.18 -- New Vrindaban, June 22, 1969:

Just like Bhaktivinoda Ṭhākura says, mānasa deho geho, jo kichu mora, arpiluṅ tuwā pade, nanda-kiśora. Kṛṣṇa's another name is Nanda-kiśora. Kṛṣṇa has thousands and thousands of names, but this word, Kṛṣṇa, is the original name, the exact name, "all-attractive." So here Nanda-kiśora. Nanda-kiśora means the young boy of Mahārāja Nanda, Nanda-kiśora. So Bhaktivinoda Ṭhākura addressing, "My dear Nanda-kiśora, young boy of, young child, or young son of Nanda Mahārāja," mānasa deho geho, "my mind, my body, my family," mānasa deho geho jo kichu, "whatever I think 'This is mine...' " Because we are conditioned souls, "my," "I," and "mine," this is our disease. "So whatever I am thinking 'It is mine'... First of all, 'This body's mine,' or 'The home, the family, that is mine.' " So mānasa deho geho, jo kichu... "Whatever I have got in my possession, now I am surrendering unto You." Arpiluṅ tuwā pade nanda-kiśora. This is surrender.

Lecture on SB 1.7.10 -- Vrndavana, September 9, 1976:

Read the purport also. (Pradyumna reads first few paragraphs of purport) So this śloka is still more elaborately explained in the Caitanya-caritāmṛta. This is the summary. Śrī Caitanya Mahāprabhu explained this verse in sixty-four ways, each word explained—and how many ways each word can be explained—and from all angles of vision He has proved that Kṛṣṇa is all-attractive. So Caitanya Mahāprabhu's scholarship... Of course, He is the Supreme Personality of Godhead. There is no comparison to His excellence in every respect. Six opulences. Na caitanyāt kṛṣṇāj jagati para-tattvaṁ param iha. That is explained by Kavirāja Gosvāmī. Ṣaḍ-aiśvaryaiḥ pūrṇo ya iha bhagavān sa svayam ayam (CC Adi 1.3). He has explained like that. Ṣaḍ-aiśvaryaiḥ pūrṇaḥ—all knowledge, all beauty, all strength—everything in full. Pūrṇam. Pūrṇam idam. Pūrṇāt pūrṇam udacyate (Īśopaniṣad, Invocation). He is pūrṇa, and whatever He does, that is also pūrṇa. You cannot find any defect in the creation of the Lord. In the arrangement of maintenance and in the arrangement of annihilation you cannot find out any flaw. Perfection.

Lecture on SB 1.8.21 -- Mayapura, October 1, 1974:

We are speaking of this Kṛṣṇa, not that Kṛṣṇa, the "aborigine-Kṛṣṇa" or "the black Kṛṣṇa." "No, kṛṣṇa means black." No, Kṛṣṇa means many things. Kṛṣṇa means also attractive. Does not mean... Kāla-Kṛṣṇa does not mean that He's black. He's... "Your Kṛṣṇa is black." Yes, my Kṛṣṇa is black, but at the same time all-attractive. So many beautiful gopīs all became attracted. So many queens all became attracted. So this blackness of Kṛṣṇa is not this ordinary. Therefore in the Brahma-saṁhitā it is said that kandarpa-koṭi-kamanīya-viśeṣa-śobham (Bs. 5.30). Kṛṣṇa's blackness is not ordinary blackness. Asitāmbuda-sundarāṅgam. Although He's blackish like the black cloud, but sundara, very, very beautiful. How much beautiful? Kandarpa-koṭi-kamanīya-viśeṣa-śobham (Bs. 5.30). He's so beautiful that if you bring millions and millions of Cupids... Cupid is supposed to be very beautiful. Still, He will surpass. So Kṛṣṇa... Śyāmasundaram. Śyāma means black, and still, very, very beautiful. That is the understanding of Kṛṣṇa.

Lecture on SB 1.8.33 -- Mayapura, October 13, 1974:

So whole thing is summarized in one word: "Kṛṣṇa," means all-attractive. He draws the attraction of Vasudeva. He draws the attraction of Yadu-kula. He draws the attraction of Arjuna. He draws attraction of everyone, all devotees. Mama vartmānuvartante pārtha sarvaśaḥ. The whole world, civilized world, they have got some religion-Christian religion, Muhammadan religion, Hindu religion, Buddhist religion, and many other subordinate religions. Under the groups of Christian, there are so many churches-Protestant, Catholic. In the Muhammadans, they have got Shiya, Suni, Sek,(?) so many. In Hindus also, Vaiṣṇavas and Śāktas and Sauras, Gāṇapatyas, so many. But Kṛṣṇa says that "All of them, seeking after Me." Mama vartmānuvartante pārtha sarvaśaḥ: "Everyone, they may go on under different religious systems, but the aim is how to approach Me." Vedaiś ca sarvair aham eva vedyaḥ (BG 15.15).

Lecture on SB 1.8.33 -- Mayapura, October 13, 1974:

So you can call the Supreme Lord Kṛṣṇa or something else. Just like Muhammadans, they say "Allah." Allah means "the Supreme Being." Allah akbar. And the Christian says "God is great." And we say paraṁ brahma paraṁ dhāma (BG 10.12), or Kṛṣṇa, all-attractive. But the aim is to understand Kṛṣṇa, that Kṛṣṇa personally appears so that your misgivings, misunderstandings may be mitigated immediately—"Here I am." The Kṛṣṇa consciousness movement is for this purpose, that "You religionists, you philosophers, you scientists, you speculators, you are all... theosophists, so many, you are searching after God, and here is God, Kṛṣṇa." But they are so unfortunate, they'll not accept it. "No, why shall I accept Kṛṣṇa as God?" Then why you shall not? That is our question. If you do not accept Kṛṣṇa as God, then you must know what is God. That, if I ask him, "Do you know what is God?" "That I do not know."

Lecture on SB 1.8.33 -- Mayapura, October 13, 1974:

So everything is Kṛṣṇa's unlimited. So therefore all-unlimited means Kṛṣṇa, all-attractive. That is the real name of God, if God can be given one name. Because God has no name, but His names are given according to His activities. Then how to concentrate in one name? That one name is Kṛṣṇa, all-attractive. That is the real name of Kṛṣṇa.

Thank you very much. Hare Kṛṣṇa.

Lecture on SB 1.10.13 -- Mayapura, June 26, 1973:

Pradyumna: Purport: "Kṛṣṇa is naturally attractive for all living beings because He is the chief eternal amongst all eternals."

Prabhupāda: Yes. Kṛṣṇa, the very name, suggests attractive. Kṛṣṇa means all-attractive. He has got, because He's complete, pūrṇa, so He has got all the attractive features, from material point of view, spiritual point of view. Therefore His name is Kṛṣṇa. And He delivers the fallen souls from the miserable condition. He attracts and He delivers. Kṛṣṇa. Therefore kṛṣṇa means Paraṁ Brahman. Paraṁ brahman iti śabdyate. Rāma also, the same thing, Paraṁ Brahman.

So Kṛṣṇa is all-attractive, by opulence, by His power. Our definition of God is very simple. We do not define God as avyakta. Avyakta means "cannot be explained." If you cannot explain, then what you will understand? The Māyāvādīs, they say that God cannot be explained.

Lecture on SB 1.16.16 -- Los Angeles, January 11, 1974:

There are so many thousands and millions of names of Kṛṣṇa. Actually, His name is calculated in relationship with devotee. That is Kṛṣṇa's name. And there are devotees in all fields of life, amongst human beings, among demigods, among plants, amongst trees, among animals, among insects. Everywhere, Kṛṣṇa has got His relationship. So therefore the supreme name of the Lord is Kṛṣṇa. Kṛṣṇa means all-attractive. That is the meaning. (aside:) Please sit down properly. Kṛṣṇa's name is... This is the supreme name, Kṛṣṇa, "All-attractive." He can attract everyone.

Lecture on SB 1.16.16 -- Los Angeles, January 11, 1974:

His business is with the devotees; with no other else. When He wants father and mother, the devotee must be father... Even when He wants some enemy, the devotee will become His enemy, what to speak of father and mother. Therefore He is all-attractive. He is as much attractive to His father and mother, similarly, He is attractive to the small calf. You have seen the picture. Kṛṣṇa is embracing. Kṛṣṇa is not simply embracing Rādhārāṇī or the gopīs. He is embracing the insignificant animal, calf. Therefore He is all-attractive. And when the calf goes to Kṛṣṇa... This is described in the Kṛṣṇa book, how all the cows and calves were so much, I mean to say, attached to Kṛṣṇa. That is Vṛndāvana. Everyone is attached to Kṛṣṇa. It doesn't matter whether he is human being or plant or trees or water or animal or the land or the flowers or the fruits. Whatever there is, they are all attracted to Kṛṣṇa.

Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:

This bhagavān word means all-attractive. Bhagavān... I've explained several times, bhaga means opulences, and van means one who possesses. So there are six kinds of opulences: richness, reputation, strength, beauty, wisdom and renunciation. Six kind of opulences. So anyone who possesses these six kinds of opulences in full, not partially, He's Bhagavān, or the Supreme Personality of Godhead. Take, for example, we are attracted. Suppose some rich man comes in this meeting, very rich man, very famous. We shall immediately be prepared to receive him, because he's attractive. If some reputed philosopher or scientist comes, we shall immediately be prepared to receive him nicely, because he's attractive. So these things are attractions: richness, beauty, education, knowledge, reputation, strength—either bodily strength or political strength or monetary strength; there are so many divisions of strength. So if one is strong, powerful, if one is beautiful, if one is wise, reputed, these things are attraction. Therefore the very word is used "Bhagavān," because God is all-attractive, Kṛṣṇa is all attractive. So he recommends that Bhagavān, that beautiful Kṛṣṇa, all-attractive, all-powerful, He should always be remembered. Smartavyaḥ śrotavyaḥ. And He should always be heard about His activities.

Lecture on SB 2.9.9 -- Tokyo, April 25, 1972, Informal Class in Room:

Prabhupāda: ...transcendental vibration. So everything is there. If you do not practice, what can I do? The transliteration is there, the accent is there, and now our Pradyumna is there also. Utilize time; become attracted. As Kṛṣṇa is all-attractive, you become attracted at least to some. Kṛṣṇa is all-attractive. You cannot become all-attracted. At least you become attracted to some. They are becoming attracted by good apartment, by shaving the beard or..., like that. You told me they are trying to remain young?

Sudāmā: Yes, yes. You have given us so many. Now we have so much to start. So many mantras, Bhagavad-gītā, Śrīmad-Bhāgavatam, Īśopaniṣad.

Prabhupāda: Huge. So why you are not utilizing this facility?

Lecture on SB 3.25.29 -- Bombay, November 29, 1974:

So in this Kali-yuga nobody is interested even. We are spreading Kṛṣṇa consciousness, very few people are interested to know about Kṛṣṇa or the Supreme Being. So that is not human life. Human life means when we inquire about the Absolute Truth. That is human life. So there are so many societies, so many religious institutions. But nobody is interested to know Kṛṣṇa, or the Supreme Being. Kṛṣṇa means the Supreme Being, all-attractive. No educational system, no university. Therefore Kṛṣṇa said, manuṣyāṇāṁ sahasreṣu kaścid yatati siddhaye (BG 7.3), that is siddhi of... Siddhi means perfection of life, to understand God. Because in the human life if one tries he can understand God, he can understand himself, he can understand what is his relationship with God, he can understand how to act in that relationship and thus make his life perfect. That is human life. So manuṣyāṇāṁ sahasreṣu kaścid yatati siddhaye. Siddhi. Siddhi means self-realization. And yatatām api siddhānām (BG 7.3). And even though one is siddha, or self-realized, he also does not understand what is Kṛṣṇa. Even one is siddha. That siddha has still to be progressed. Then he will come to jñānavān. Jñānavān means one who is siddha, one who has understood himself. That siddhi means to understand oneself that "I am not this body."

Lecture on SB 5.5.2 -- Hyderabad, April 12, 1975:

They are accepting God, but they did not disclose the name of God because the people are unable to understand. "Kṛṣṇa" means "the all-attractive." That is the meaning of Kṛṣṇa. So unless God is all-attractive, how He can be God? "Kṛṣṇa" means all-attractive.

ahaṁ sarvasya prabhavo

mattaḥ sarvaṁ pravartate

iti matvā bhajante māṁ

budhā bhāva-samanvitāḥ

(BG 10.8)

When one understands Kṛṣṇa... To understand Kṛṣṇa it takes little time. Manuṣyāṇāṁ sahasreṣu kaścid yatati siddhaye, yatatām api siddhānām (BG 7.3). So Kṛṣṇa revealed Himself in India before Arjuna, and what the others will understand about Kṛṣṇa unless he's advanced like Arjuna? So there are different persons, so different types of religion they have revealed. That is also Kṛṣṇa—but, to some extent. The full extent they cannot understand. Just like Lord Jesus Christ says "Thou shall not kill." Just imagine what the audience were. They are killers. So what they'll understand about Kṛṣṇa? Let them first stop this killing. Then the stage will come he'll understand what is Kṛṣṇa.

Lecture on SB 6.1.26 -- Honolulu, May 26, 1976:

These gopīs, they were married, because in India twelve years, thirteen years girls are married still. I've told many incidences. So from childhood they are friends, small children, but the girls are married early, so they go to their husband's place, thirteen, fourteen years. But because they had, they prayed to Kātyāyanī when they're not married, they prayed to Kātyāyanī that "Kṛṣṇa is so beautiful. Please give me Kṛṣṇa as my husband." Kṛṣṇa is all-attractive, so Kṛṣṇa fulfilled their desire, and that is vastrāṇām. Of course, these things are not to be publicly discussed, but still you are little interested in Kṛṣṇa. So all the gopīs, girls, before their marriage, they prayed to Kātyāyanī that "You give me Kṛṣṇa as my husband." So Kṛṣṇa..., it is not possible socially, but Kṛṣṇa makes such a plan that He accepted every one of them as His wife. That is vastrana-līlā. Vastrana-līlā, the girls were taking bath in the Yamunā, keeping their clothing, garments, on the shore.

Lecture on SB 6.1.30 -- Honolulu, May 29, 1976:

God has many names, hundreds and thousands. So any name you prefer, you chant, you'll get result. This is the perfect... God, factually, He has no name. How many names you will remember? But His names are given according to His activities. Kṛṣṇa, Kṛṣṇa is the best name. Why? That Kṛṣṇa means "all-attractive." This name can attract everyone. This is the most perfect. Although God has many names, out of many names the Kṛṣṇa name is mukha or the primary.

Lecture on SB 6.1.45 -- Los Angeles, June 11, 1976:

Parīkṣit Mahārāja said that Kṛṣṇa, because He is God, He cannot do anything wrong. Just like in England, the constitution says, "The king can do no wrong." King cannot be subject to any law. Similarly, when Kṛṣṇa danced with the gopīs, it has got a deep meaning. Because they are all devotees, they did not know except Kṛṣṇa, and they prayed to the Kātyāyanī, although they are married, they prayed to Kātyāyanī before they were married, that "Let Kṛṣṇa become our husband." Kṛṣṇa is so beautiful. Naturally there is attraction. Kṛṣṇa means all-attractive. So... And they were not ordinary women. They are eternal consorts or associates of Kṛṣṇa. Ānanda-cin-māyā-rasa-pratibhāvitābhiḥ. They are expansion of Kṛṣṇa; they are not ordinary women. Expansion of Kṛṣṇa. Rādhā-kṛṣṇa-praṇaya-vikṛtiḥ hlādinī-śaktiḥ asmād. The gopīs, Rādhārāṇī, they are expansion of the spiritual energy of Kṛṣṇa. Don't think they are ordinary women.

Lecture on SB 7.7.28, 32-35 -- Mombassa, September 11, 1971:

Liṅga means whether he is a puruṣa, or he is a woman or man, or his form. Liṅgānām mūrtinām. Mūrtinam īkṣaṇa. Īkṣaṇa means seeing. Therefore, the Deities should be very nicely decorated, the temple should be very much cleansed, all-attractive. People may come and immediately become attracted by the Deities, īkṣaṇam, with devotion. That is the system of temple worship. Unclean temple worship or no decoration, no flower, this is useless. If you want to introduce temple worship, that should be properly done so that any man who comes immediately become attracted with the form, īkṣaṇam. That facility should be given to the ordinary man. If he comes and he hears the chanting, the kīrtana, the bell sound, the karatāla sound, in this way gradually he becomes attracted. As we have seen, many students come in this way. They live and they become devotee. So these chances should be given. These chances should be given, according to śāstra, according to Prahlāda Mahārāja's instruction.

Sri Caitanya-caritamrta Lectures

Lecture on CC Madhya-lila 6.254 -- Los Angeles, January 8, 1968:

This is a prayer offering to Lord Caitanya. The central figure, dancing, a boy about eighteen years old, He introduced this movement, saṅkīrtana movement, being compassionate with the fallen souls of this age. He recommended, He recommended from the authorized scriptures, not that He manufactured. Nowadays it has become a fashion to manufacture a certain type or system of religious or yoga principle. Caitanya Mahāprabhu did not do that. What He introduced, that is recommended in the scriptures, that "In this age, for spiritual realization, one may simply chant the holy name of Kṛṣṇa." Kṛṣṇa means God. If you have got any other name for God, you can chant that also. It is not that you have to chant "Kṛṣṇa." But Kṛṣṇa means God. The word meaning of Kṛṣṇa means "all-attractive." Kṛṣṇa, from His beauty, all-attractive. From His strength He's all-attractive. From His philosophy He's all-attractive. From His renunciation He's all-attractive. From His fame He's all-attractive.

Lecture on CC Madhya-lila 8.128 -- Bhuvanesvara, January 24, 1977:

This verse we were discussing last night, Caitanya Mahāprabhu's statement that Kṛṣṇa consciousness is not reserved for any particular person or nation or religion. The central point is that one must understand what is Kṛṣṇa. The other day somebody inquired, "What is the meaning of 'Kṛṣṇa'?" "Kṛṣṇa" means all-attractive. Unless God is all-attractive, how He can become God? So Vṛndāvana life means Kṛṣṇa comes, descends Himself to show what is Kṛṣṇa, what is God. So the picture, Vṛndāvana life, that is village life. There are villagers, cultivators, cows, calves—that is Vṛndāvana. It is not a big city like New York, London. It is village, and the central point is Kṛṣṇa. This is Vṛndāvana life. There the gopīs, they are village girls and the cowherd boys, they are also village boys. Nanda Mahārāja is the head of the village, agriculturist. Similarly, the elderly persons and the elderly gopīs, Mother Yaśodā and her other friends—all are attracted by Kṛṣṇa. This is Vṛndāvana life. They even did not know what is Kṛṣṇa. They did not know by reading Vedas, Purāṇas, Vedānta, to understand Kṛṣṇa. But their natural affection was for Kṛṣṇa.

Lecture on CC Madhya-lila 8.128 -- Bhuvanesvara, January 24, 1977:

The six opulences are fully represented in Kṛṣṇa; therefore He is Bhagavān. Bhaga means opulences, and vān means one who possesses. This is the meaning of Kṛṣṇa, that He is all-attractive because He possesses all the six opulences. This is the description of Kṛṣṇa. So we should not accept anyone and everyone as Bhagavān. We must test whether he has got the six opulences. A person who is begging from door to door, and when there is some bodily pain he immediately goes to the doctor—"Toothache, sir. Please give me medicine," so does it mean that he is Bhagavān? A Bhagavān cannot cure his tooth pain even? This class of Bhagavān we should not accept.

Sri Brahma-samhita Lectures

Lecture on Brahma-samhita, Verse 34 -- San Francisco, September 13, 1968 :

He wears a very valuable helmet, helmet on His head, but you will find one peacock feather. Barhāvataṁsam asitāmbuda-sundarāṅgam, and His complexion of the body is blackish, just like new clouds. He is not that complexion light; He is blackish, Kṛṣṇa, and..., but He is so beautiful, all-attractive. Here, of course, in this material world, blackish we do not like; we want fair complexion. But Kṛṣṇa, the original person, He is blackish, but not blackish like this. Kandarpa-koti-kamaniya-visesa-sobham. His beauty is surpassing many millions of Cupids. You have heard the name of Cupid. He is a very enchanting person, loving person, but here it is descibed, kandarpa-koṭi-kamanīya-viśeṣa-śobhaṁ. If you assemble millions of Cupids in one place, still it can not be compared with the beauty of Kṛṣṇa, Kṛṣṇa is so beautiful. Kandarpa-koṭi-kamanīya-viśeṣa-śobhaṁ. Veṇuṁ kvaṇantam, always playing on flute.

Festival Lectures

Ratha-yatra -- Philadelphia, July 12, 1975:

So I may inform you little about this movement, Kṛṣṇa consciousness. Kṛṣṇa, this word, means all-attractive. Kṛṣṇa is attractive to every living entities, not only human being, even the animals, birds, bees, trees, flowers, fruits, water. That is the picture of Vṛndāvana. This is material world. We have no experience of the spiritual world. But we can get an glimpse idea, what is spirit and what is matter. Just try to understand the difference between a living man and a dead body. The dead body means as soon as the living force within the body is gone, then it is dead matter, useless. And so long the living force is there, the body is very important. So as we experience in this body, there is something as dead matter and something as living force, similarly, there are two worlds: the material world and the spiritual world.

Radhastami, Srimati Radharani's Appearance Day -- London, August 29, 1971:

So we have described about the Rādhā-Kṛṣṇa loving affairs in our Teachings of Lord Caitanya in page 264. If you have got this book, you can read it, how the reciprocation of loving affairs of Rādhā-Kṛṣṇa is there, transcendental. So our today prayer to Rādhārāṇī... We pray to Rādhārāṇī because She is the pleasure potency of Kṛṣṇa. Kṛṣṇa means "all-attractive." But Rādhārāṇī is so great that She attracts Kṛṣṇa. Kṛṣṇa is all-attractive, and She is attractive (attractor) of Kṛṣṇa. So what is the position of Śrīmatī Rādhārāṇī? We should try to understand this day and offer our obeisances to Rādhārāṇī. Rādhe vṛndāvaneśvarī.

Six Gosvamis Lecture, Sri Sri Sad-govamy-astaka -- Los Angeles, November 18, 1968:

Every Sanskrit word has got its root meaning. It is not... Just like Kṛṣṇa. Kṛṣṇa has got His root meaning. Kṛṣṇa, "the greatest." Kṛṣ, and ṇa means negation. There are different meanings, but this is one of the meanings. Another Kṛṣṇa meaning is "all-attractive." So God is great. That very idea is perfectly expressed in the word Kṛṣṇa. So bahūnāṁ janmanām ante jñānavān (BG 7.19). Jnanavān means who has attained, who has possessed, who is in possession of highest wisdom. That is Kṛṣṇa consciousness. Bahūnāṁ janmanām ante jñānavān māṁ prapadyate.

Arrival Addresses and Talks

Arrival Address -- Paris, June 8, 1974:

These things cannot be understood by the cats and dogs. Their body is constituted in such a way that they cannot think of there is an active principle within the body and there is active principle in this huge gigantic body. The cats and dogs cannot understand, but a human being can understand. And that active principle is Kṛṣṇa. Kṛṣṇa means all-attractive. As the active principle within this body is all-attractive, this beautiful body of French boys and girls, why? The active principle is there; therefore they are attractive. Many people come to see your city. Why? The active principle is there.

Arrival Address -- Los Angeles, June 20, 1975:

We haven't got to study more: whether he is Kṛṣṇa conscious, whether he has got any portion of his heart attracted, attached to Kṛṣṇa. Kṛṣṇa means attraction. So whether he has been attracted by Kṛṣṇa. That is our natural position—to become attracted by Kṛṣṇa. Kṛṣṇa means all-attractive. Just like the magnetic stone attracts the iron. It is natural. And if the iron is covered with dirt, then it does not become attracted. So this is the test, to make people prepared for being attracted by Kṛṣṇa. This is Kṛṣṇa consciousness movement. They are by nature... Nitya-siddha kṛṣṇa-bhakti. It is not unnatural. Otherwise how you European, American, you are so much attracted to Kṛṣṇa? If Kṛṣṇa is artificial and Kṛṣṇa consciousness is artificial something, so how you should be attracted? That they are surprised. They are attracted because that attraction is there already.

General Lectures

Lecture -- Seattle, September 30, 1968:

The circle expands, and expanding, expanding, expanding, when the circle touches the shore, it stops. Unless the circle reaches the bank or the shore of the reservoir of the water, it goes on increasing. So we have to increase. Increase. The increase means there are two ways. If you practice, "I love my society, I love my country, I love my human nation," then "Living entities," go on... But if you directly touch Kṛṣṇa, then everything is there. It is so nice. Because Kṛṣṇa means all-attractive, includes everything. Why everything? Because Kṛṣṇa is the center. Just like in a family, if you love your father, then you love your brothers, sisters, the servant of your father, the home of your father, the wife of your father, namely, your mother, everyone. The central point is father.

Lecture -- Seattle, October 4, 1968:

By your scientific research work you find out the Supreme. Then it is your perfection. You are businessman? Oh. With your money just find out the Supreme. You are a lover? Just find out the supreme lover. You are after taste, aesthetic, or... Atheistic not; aesthetic sense, taste, beauty, if you find out the Supreme, your searching after beauty will be satisfied. Everything. Kṛṣṇa, that is Kṛṣṇa. Kṛṣṇa means all-attractive. You are searching after something. If you find Kṛṣṇa then you'll see yes, your goal is attained. Therefore His name is Kṛṣṇa.

Kṛṣṇa means "all-attractive." He is attractive to the lover, He's attractive to the wise, He's attractive to the politician, He's attractive to the scientist, He is attractive to the rogues. Rogues also. When Kṛṣṇa entered the arena of Kaṁsa, different kinds of people saw Him differently.

Lecture -- Seattle, October 18, 1968:

So the process is, the first process is, mayy āsakta-manāḥ. You have to constantly engage your mind in Kṛṣṇa. That is the yoga process, which is, which we are presenting as Kṛṣṇa consciousness. Kṛṣṇa consciousness... Just like if you constantly join yourself with the electric powerhouse, there is incessant supply of electric energy. Similarly, if you constantly engage your mind in Kṛṣṇa, that is also not very difficult. Kṛṣṇa is all-attractive. Kṛṣṇa is beautiful. Kṛṣṇa has so many activities. The whole Vedic literature is full of Kṛṣṇa's activities. This Bhagavad-gītā is full of Kṛṣṇa's activities. Simply by understanding that God is great, that is neutral state of understanding. But you have to elevate more and more, how great He is. How great He is, it is not possible to understand, because our senses are always imperfect. But as far as possible you can hear about the activities of God, about the position of God, and you can think over it, and you can make your judgment, you can put your argument.

Lecture Excerpt -- Los Angeles, February 9, 1969:

So in this way Kṛṣṇa's name are varieties. Kṛṣṇa has unlimited number of activities, and according to such activity He has got unlimited names. But the primary name which is applicable in all circumstances is "Kṛṣṇa." Kṛṣṇa means "all-attractive." Kṛṣṇa attracts everyone. Otherwise how you're attracted? If Kṛṣṇa is not all-attractive... From the beginning of your life you never heard of Kṛṣṇa, neither you knew about Kṛṣṇa. Why you are attracted? Huh? So Kṛṣṇa is all-attractive. That is the perfect name of God, "Kṛṣṇa." Otherwise, Kṛṣṇa has got many names, sahasra nāme, thousands of names. This name is... (aside:) Just, time is up? Or...

So kṛṣṇas tu bhagavān svayam (SB 1.3.28). According to Vedic literature, Kṛṣṇa is the Supreme Personality of Godhead, svayam. Svayam means original. Kṛṣṇa has many extension, incarnation.

Lecture -- Hawaii, March 30, 1969:

How a man becomes attractive? First of all we have to understand that. Suppose a very rich man is attractive, a very intelligent man is attractive, a beautiful man is attractive, a famous man is attractive, a wise man is attractive, a renounced man is also attractive. These are attractive features. So if we analyze Kṛṣṇa, we find all these six opulences of attractive men fully present in Kṛṣṇa. So even from historical references, there is not a single person who can be compared with Kṛṣṇa. Therefore He is all-attractive. And everything that we experience, that is the manifestation of Kṛṣṇa's energy. Parāsya śaktir vividhaiva śruyate (Cc. Madhya 13.65, purport). His energies are differently manifested. Similarly, in Viṣṇu Purāṇa also, it is said, parasya brahmaṇaḥ śaktis tathaiva akhilaṁ jagat. Akhilaṁ jagat means the whole cosmic manifestation is a display of the multi-energies of the Supreme Personality of Godhead.

Lecture -- Hawaii, March 30, 1969:

So His attractiveness is evidently presented by the wisdom of Bhagavad-gītā. So He is all-attractive. There is no doubt about it. And in the Vedic literature we also understand: tasmin vijñāte sarvam evaṁ vijñātaṁ bhavati: "If you can understand the Supreme Personality of Godhead, or the Absolute Truth, then sarvam evaṁ vijñātaṁ bhavati, you can understand everything, how it is working." Because everything is display of His energy. So if you can understand how His energy is acting, then you can understand the whole cosmic manifestation. That is explained in the Vedic literature. Just like in our presence we have got practical experience, the sun.

Northeastern University Lecture -- Boston, April 30, 1969:

So this is very nice. So kindly accept this Kṛṣṇa consciousness movement. At the same time, Lord Caitanya Mahāprabhu says that nāmnām akāri bahudhā nija-sarva-śaktis tatrārpitā niyamitaḥ smaraṇe na kālaḥ. Lord Caitanya says that the Lord's name... Lord's name is not, I mean to say, limited with Kṛṣṇa. Kṛṣṇa is the perfect name. Kṛṣṇa means all-attractive. Kṛṣṇa means all-attractive. And Rāma means the supreme pleasure. So if God is not all-attractive and supreme pleasure, then what is the meaning of God? God must be. He must be the supreme pleasure. Otherwise how you can be satisfied with Him? Your heart is hankering after so many, so many pleasures. If God cannot satisfy you with all the pleasures, Rāma, then how He can be God? Therefore these two names, Rāma and Kṛṣṇa, and all-attractive. If Kṛṣṇa cannot be attractive to any person, then how He can be God? He is attractive actually.

Northeastern University Lecture -- Boston, April 30, 1969:

Prabhupāda: Actually there are three names: Hare, Kṛṣṇa, and Rāma. Rāma means the supreme pleasure, Kṛṣṇa means all-attractive, and Hare means the energy. Then it is perfect. Energy and the Lord, that is whole sum and substance of all creation, cosmic manifestation, anything. They are detailed in this Bhagavad-gītā, Śrīmad-Bhāgavatam, but that is the sum and substance of everything.

Thank you very much. Any questions? (break) I told you. Kṛṣṇa means all-attractive. Have you got any idea, all-attractiveness? How one can be all-attractive, have you got any idea? Will any of you explain? Yes.

Devotee: By taking everything as prasāda?

Prabhupāda: Yes. Otherwise, how He can be all-attractive? That is explained. I will explain what is Kṛṣṇa, all-attractive. We have got idea. If one man is very rich, he is attractive. If one man is very strong, he is attractive. If one man is very beautiful, he is attractive. Man or woman, it doesn't matter. If one man is wise, he is attractive. In this way there are six opulences: richness, strength, influence, beauty, wisdom, and renunciation. When these six things are in complete in one person, that is all-attractive. So Kṛṣṇa exhibited all these things, six opulences, in one person. Therefore He's all-attractive.

Lecture at International Student Society -- Boston, May 3, 1969:

So our Kṛṣṇa consciousness movement is just to awake people to their rightful position, which is called Kṛṣṇa consciousness. Kṛṣṇa consciousness means to understand how he is related with Kṛṣṇa. When we speak of Kṛṣṇa, Kṛṣṇa means God. The word Kṛṣṇa, Sanskrit word, means all-attractive. So without God, nobody can be all-attractive, all-powerful, all-opulent. So this Kṛṣṇa consciousness movement is directed to awake people to the rightful position of his spiritual existence, the, I mean to say, process. Of course, there are many different kinds of processes recommended in the Vedic literature. Just like some of you, or any one of you, know that one process is very important process which is called meditation, dhyāna. So that dhyāna, that is also mentioned, kṛte yad dhyāyato viṣṇum (SB 12.3.52). This meditation process was possible to be executed in the age when people were very pious and very honest and the duration of life was very long. That is called Golden Age, or Satya-yuga. According to Sanskrit word, it is called Satya-yuga.

Conway Hall Lecture -- London, September 15, 1969:

When we speak of Kṛṣṇa, you'll please understand I am meaning God. Because Kṛṣṇa means all-attractive. Without being all-attractive, there cannot be God. God must be all-attractive, all-opulence, all-powerful, all-wise, all-renounced, all-beautiful. These are the qualification of God. So bahūnāṁ janmanām ante (BG 7.19). After cultivation of knowledge, many, many births... Cultivation of knowledge is also not easy for everyone. That is also stated in the Bhagavad-gītā. Manuṣyāṇāṁ sahasreṣu kaścid yatati siddhaye: (BG 7.3) "Out of many millions of persons, human being, one may be interested to know 'What is the aim of life? Why I am suffering?' " Everyone is suffering. That is the fact. In this material world nobody can be happy. If he's thinking… If one is thinking that he's happy materially, he's a fool.

Conway Hall Lecture -- London, September 15, 1969:

Yes. That is the real position. Kṛṣṇa means all-attractive. Anything which is all-attractive you generally love.

Lecture to International Student Society -- Boston, December 28, 1969:

One who possesses actual knowledge, after... We are cultivating knowledge. If we are actually cultivating knowledge, spiritual knowledge, not in one life but many many lives, then when we actually become on the highest platform of knowledge, bahūnāṁ janmanām ante jñānavān, then Kṛṣṇa says, mam prapadyate: "He comes and surrenders unto Me, Kṛṣṇa," or God. When I speak "Kṛṣṇa," "Kṛṣṇa" means the Supreme Lord, the all-attractive Supreme Personality of Godhead. So bahūnāṁ janmanām ante jñānavān māṁ prapadyate (BG 7.19). Surrenders. Why? Vāsudevaḥ sarvam iti sa mahātmā su-durlabhaḥ. This word mahātmā is there, because after cultivating knowledge many, many births, he has expanded himself to be very great. God is great, and His devotee who expands up to the point of God, he is also called great. His ātmā is also great. Mahātmā. But He says, sa mahātmā su-durlabhaḥ. That sort of mahātmā, or great soul, is very rare to be seen. Su-durlabhaḥ. Su-durlabhaḥ. Su means very, and durlabhaḥ means rare. Very rare.

Lecture -- Los Angeles, May 18, 1972:

So actually, Kṛṣṇa, or God, has many dealings with His many devotees, and that particular dealing may be called His name. Therefore... He has innumerable devotees, therefore He has innumerable names. You cannot fix up one name.

But this Kṛṣṇa name means "all-attractive." He attracts everyone. That is the real name, all-attractive. You have seen Kṛṣṇa's picture. He is attractive to the animals, cows, calves, birds, bees, trees, plants, water, in Vṛndāvana. He's attractive to the cowherds boy. He's attractive to the gopīs, He's attractive to Nanda Mahārāja, He's attractive to the Pāṇḍavas. He's still attractive to the whole human society.

Lecture -- Los Angeles, May 18, 1972:

Govinda, the sun is described as the eye, one of the eyes of God. He's seeing everything. You cannot hide yourself from the seeing of God, as you cannot hide yourself from the sunshine So, in this way, Kṛṣṇa. If God's name, there can be any name... And it is admitted in the Vedic literature that God has got many names, but this Kṛṣṇa name is the chief name. Mukhya. Mukhya means principal. And it is very nicely explained: "all-attractive." In so many ways He's all-attractive. So God's name... The Kṛṣṇa consciousness movement is propagating God's name, God's glory, God's activities, God's beauty, God's love. Everything. As we have got many things within this material world, all of them, they are in Kṛṣṇa. Whatever you have got.

Rotary Club Lecture -- Hyderabad, November 29, 1972:

There are 8,400,000 forms of life. So in each and every living entity, within the heart, there is representation of God, who is known as Paramātmā. So brahmeti paramātmeti bhagavān iti śabdyate (SB 1.2.11). At last, Bhagavān. Bhaga. Bhaga means opulence, and van means possessing. So the possessor of the opulences in full is the Supreme Personality of Godhead, who is described in Vedic literature as Kṛṣṇa, "all-attractive." Kṛṣṇas tu bhagavān svayam. There is a list of different incarnations of God. Even Lord Buddha's name is there. So the con..., in the conclusive portion it is said, ete cāṁśa-kalāḥ puṁsaḥ kṛṣṇas tu bhagavān svayam (SB 1.3.28). All these descriptions of the incarnations, they are plenary portion or portion of the portion of the Supreme Personality of Godhead.

Lecture -- Jakarta, February 27, 1973:

So what is that religion? That is stated in the Bhagavad-gītā very clearly: sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). This is religion. Your man-made, so-called, manufactured religion you give up. (indistinct). It has got some temporary value. It has not permanent value. The permanent value of religion is that religion which is given by God. And that is... What is that? Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ, you simply surrender unto God. When I speak of Kṛṣṇa, we mean God. And Kṛṣṇa is the best name of God. Kṛṣṇa means "all-attractive." God must be all-attractive. God cannot be attractive for a few men or few, for a..., by a community. No. God must be attractive by everyone. That is God. So, Kṛṣṇa, by His opulences, by His strength, by His beauty, by His knowledge, by His renouncement—everything complete. Therefore He's God. Kṛṣṇa has... These are the attractive features.

Lecture at Upsala University Faculty -- Stockholm, September 7, 1973:

There is nobody equal to Him or above Him. Everyone must be below, subordinate. That is Vedic instruction. And that has been selected or that has been concluded, who is that Supreme Being. That we also get from Vedic information. Īśvaraḥ paramaḥ kṛṣṇaḥ (Bs. 5.1): that Supreme Being means Kṛṣṇa. The Kṛṣṇa, the word, means "all-attractive." It is not that God is attractive for the Hindus or God is attractive for the Muslims or the Christians. No. If He is God at all, then He must be attractive for all. That is the meaning of the word Kṛṣṇa, "all-attractive." So that is very nice word. Actually, God has no name, but we call Him by different holy names according to His activity. Just like we believe that God is great. So this is fact. The Vedic instruction is also there, na tasya samaś cābhkyadhikaś ca dṛśyate: "Nobody is equal, nobody is greater than Him."

Lecture at the Hare Krsna Festival at La Salle Pleyel -- Paris, June 14, 1974:

God has got many names, and they can be chanted by different languages in different countries. The effect is the same. Practically, God has no name, but His name is given according to His activities. Just like we are chanting God's name "Kṛṣṇa." Kṛṣṇa means "all-attractive." So God is all-attractive. We can have the idea how we consider attractiveness in this material world. One is attractive in this material world if he is very rich, if he is very powerful, if he is very wise, if he is very beautiful. In this way, in six ways one becomes the most attractive. The statement is there in the Vedic literature:

aiśvaryasya samagrasya

vīryasya yaśasaḥ śriyaḥ

jñāna-vairāgyayoś caiva

ṣaṇṇāṁ iti bhaga ganā

(Viṣṇu Purāṇa 6.5.47)

Means God is all-attractive by six features: that He is the richest of all, He is the strongest of all, He is the most beautiful, He is the most wise, He is the most renounced order, and He is most famous.

Lecture at the Hare Krsna Festival at La Salle Pleyel -- Paris, June 14, 1974:

He is the proprietor of everything, and He is friend of everyone. If you learn these three things only, very scientifically, that God is the proprietor, God is the enjoyer, and God is the supreme friend of everyone, then your life is successful. And these simple things will be understood by you by chanting God's name: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. Hare means the energy of God, and Kṛṣṇa means God, all-attractive. Similarly, Rāma means God. So there are three words in this verse: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare: Hare, Kṛṣṇa and Rāma. So anyone can chant these three names, Hare, Kṛṣṇa and Rāma, and make his life successful. I hope you shall join us in this chanting of Hare Kṛṣṇa mahā-mantra.

Sunday Feast Lecture -- Atlanta, March 2, 1975:

Guest (2): I think it's a name for God.

Prabhupāda: Yes. So why? What is the... Give the word meaning, Jehovah. Just like Kṛṣṇa. Kṛṣṇa's, the word meaning: all-attractive. So God must be all-attractive; otherwise how He can be God? If God is attractive for me only and not to others, then he is not God. God should be attractive... Just like God's knowledge. Kṛṣṇa is giving this Bhagavad-gītā. It is attractive all over the world, among the scholars, among the religionists, public. Not that simply my Bhagavad-gītā is being read. There are many other editions of Bhagavad-gītā. It is widely read because the knowledge is so perfect. So knowledge is an attraction. Riches, wealth, that is attraction. If a man is very rich, just like in your country, Ford, Rockefeller, they are attractive. A man, if he is beautiful, if he is strong, if he is wise, they become attractive. So you will find in Kṛṣṇa all these attractive features. Therefore He is God.

General Lecture -- (location & date unknown):

So do not misunderstand that Kṛṣṇa is Hindu God or Indian. You just try to understand what is Kṛṣṇa. Kṛṣṇa, this word, suggests... Kṛṣṇa means all-attractive. So when Kṛṣṇa was personally present on this planet... You know. Those who have read Kṛṣṇa literature, I think most of you know Bhagavad-gītā, such a nice philosophical presentation. Oh, there is no comparison in the world. That's a fact. Everyone—it doesn't matter if he is a scholar or if he is a serious student of religious principle or philosophy—he studies Bhagavad-gītā very seriously, in all countries. There are many varied editions of Bhagavad-gītā, and actually, the instruction is so high that it cannot be instructed by anyone else except the Supreme Personality of Godhead.