Advertising (Conversations, 1976 - 1977)

Expressions researched:
"advertise" |"advertised" |"advertiser" |"advertisers" |"advertises" |"advertising"

1976 Conversations and Morning Walks

Morning Walk -- January 8, 1976, Nellore:

Prabhupāda: But who cares for Rāmakrishna Mission? Hindu monk, but who cares for the Rāmakrishna Mission? For the last eighty-five years they are working. How many Hindus they have made? Simply bogus propaganda. They advertise that "We have made all Americans..." But where the Americans? They picked up two American ladies, that's all. Where is the Hindu sādhus eating meat?

Morning Walk -- January 9, 1976, Madras:

Yaśodānandana: It has been seen everywhere we travel that there is plenty of rice everywhere, there is plenty of food growing everywhere, but yet the government is advertising that there is scarcity of food in everything. But there is plenty growing everywhere.

Prabhupāda: And reduce population, kill it. Hiraṇyakaśipu was doing that.

Morning Walk -- January 18, 1976, Mayapur:

Prabhupāda: You were with him. You do not know? "The transcendental meditation—you will get this, you will get that." He is advertising in that...

Hari-śauri: All material opulence.

Harikeśa: Ultimately you will become God.

Prabhupāda: Yes. This is the attempt.

Room Conversation -- January 19, 1976, Mayapur:

Prabhupāda: No, what... They are coming, but if you see that more are coming, then increase. There is no question of advertising.

Tamāla Kṛṣṇa: There isn't. We shouldn't advertise.

Prabhupāda: Rather, you make some arrangement that there'll be prasādam-selling there, and anyone comes within the temple give him something. Just like I give here.

Morning Walks -- January 22-23, 1976, Mayapura:

Prabhupāda: But that was meant for prostitute. If the woman has sīmanta here, then you should understand. Then you can freely talk with. She is advertising, "Yes, I am prostitute. You can talk with me." Without that signboard no man is gentleman if he wants to talk with another woman. He can talk only with that woman. Neither you can talk with widow. That girl, our (sic:) Śivaśakti's mother? She is dressing herself as widow. That is very nice. Very nice. That simple dress will not attract men.

Morning Walk -- February 3, 1976, Mayapura:

Prabhupāda: Rascal. He is doing transcendental meditation. He got so much opportunity to spread Kṛṣṇa consciousness. He did it in the beginning very nicely. A rascal, he became victim. These things are for ajitendriyāṇām. Those who are not able to control the senses, they make this business, transcendental meditation, and secretly doing all nonsense. The whole thing, this transcendental meditation, that, what is that, Maharishi Yogi, they are doing all nonsense and advertising, "We are transcendental meditation."

Hari-śauri: They openly advertise that "If you do transcendental meditation, then you can do your business better, you can have better sex life."

Prabhupāda: And that's all. So you can do your sense gratification process, yan maithunādi-gṛhamedhi tuccham, what is condemned by Prahlāda Mahārāja, that "This kind of happiness is most abominable and insignificant." Tuccham. Tuccham means very insignificant. Kaṇḍūyanena karayor iva duḥkha-duḥkham. It is just like itching between the two hand, and after-result is misery. That's all.

Morning Walk -- February 27, 1976, Mayapura:

Prabhupāda: No, Ford, no, I mean Nixon. When he was being elected, I was there in America. He was advertising, "America needs Nixon." You have seen that?

Dayānanda: Yes.

Prabhupāda: You were driving me. I saw that time.

Morning Walk -- February 27, 1976, Mayapura:

Jayapatākā: And we'll be advertising that all over the world.

Prabhupāda: Yes.

Hṛdayānanda: It is a perfect plan.

Prabhupāda: Yes.

Jayapatākā: There can be a model of that temple in every temple all over the world.

Prabhupāda: Yes.

Jayapatākā: So then people can... Then advertising, "Come here."

Prabhupāda: Oh, yes. Actually it will be an unique thing in the world. There is no such thing all over the world. That we shall do. And not only simply showing museum, but educating people to that idea.

Morning Walk -- March 18, 1976, Mayapura:

Tamāla Kṛṣṇa: We should advertise it very widely that this is the actual, factual explanation of the universe.

Prabhupāda: This will be automatically advertised. As soon as the temple is finished, people will come like anything.

Hari-śauri: They're going to need somebody to...

Prabhupāda: The thing is, on principle, we shall only go against them.

Morning Walk -- March 19, 1976, Mayapura:

Prabhupāda: And advertise publicly: "Topless, bottomless women are available here. Come here. School is open at ten o'clock at night. It goes on up to four." I have seen it. This is civilization, nightclub and topless, bottomless shop.

Conversation with News Reporters -- March 25, 1976, Delhi:

Prabhupāda: That means you are so ignorant. You are so ignorant. The law of God, law is.... God is personally speaking, "This is the law." Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). This is the law. God is speaking personally, and you do not know? And you are advertising very expert in reading Bhagavad-gītā, and you do not know the law? This is going on. Big, big scholars, big, big monkey, they are reading Bhagavad-gītā three hundred times daily, but do not know what is law. This is going on. In Bengali there is a saying, "Big, big monkey, big, big belly, Ceylon jumping, melancholy." You know the monkey, big monkey, Hanumānjī. He jumped over. So ask any other monkey, "Can you jump?"—melancholy. (laughter) Similarly, big, big scholars of Bhagavad-gītā and do not know what is the law of God. This is going on. Big, big commentary, big, big book, but the law he does not know.

Conversation with News Reporters -- March 25, 1976, Delhi:

Prabhupāda: That Mahesh Yogi advertises in the paper, "TM: You don't require any religion, don't require to follow any principles," and so on, so on. But I have got so many strictures; still, they do not go to him. They come to me. He has no stricture, but I have got so many stricture. And it is the report of the draft department that "Why the young men come to Kṛṣṇa consciousness movement? What is the facility?" So they studied. So they reported, "There is no facility, simply rigidity. Still they go there."

Morning Walk -- April 15, 1976, Bombay:

Prabhupāda: ...detached to that, Jain. So he was advertising about that Jain Muni.

Dr. Patel: Susil Kumar.

Prabhupāda: Susil Kumar. He went to San Francisco. He met me there. (aside:) Hare Kṛṣṇa. So he has come back, so I inquired what is the result of his preaching.

Morning Walk -- April 24, 1976, Melbourne:

Prabhupāda: Yes. Real devotee will think, "Oh, so many botheration I have now given up." Anarthopaśamaṁ sākṣād bhakti-yogam adhokṣaje (SB 1.7.6). Bhakti-yoga means upaśamam: "No more this, all this nonsense." That is bhakti-yoga, anartha-upaśamam, completely given up. Bhakti-yogam adhokṣaje, lokasya ajānato vidvāṁś cakre sātvata-saṁhitām. But they do not know anything. They are increasing anartha. They are to give up cigarette. No, they are manufacturing new brand of cigarette and advertising, "Please come. This cigarette is better than the other." This is going on. This is karmī life. Punaḥ punaś carvita-carvaṇānām (SB 7.5.30). He has no sense that "I have smoke this cigarette and why, after another cigarette, the same thing?" But no. "I have enjoyed sex here. Why another sex?" He has no sense.

Room Conversation -- May 3, 1976, Fiji:

Prabhupāda: No, he's dead means now he's old man. He's about my age or little older than me. Now his skin has become slackened and body is not so strong to dance. It requires exercise. Therefore he's retired, I think, maybe dead. But I don't hear his name. He was more or less known in Europe as Shankar. But he was so popular that one my doctor friend.... He was educated in London, a medical officer of Allahabad. So he told me that "I saw that in Paris, Udar Shankar's dancing was advertised, and hundreds and thousands of people from England going to Paris, crossing the Channel to see him dance." He showed me. He's so popular. And now nobody asks for him.

Room Conversation -- May 4, 1976, Honolulu:

Tamāla Kṛṣṇa: Yes. And the restaurant is very successful. Also they have not advertised that, but every day about fifty people come for the lunch, and at least another seventy, eighty people come in the evening for dinner. For a full meal each person pays an average about $2.50.

Prabhupāda: That's cheap.

Tamāla Kṛṣṇa: All you can eat for two dollars...

Prabhupāda: And for public it is very cheap.

Tamāla Kṛṣṇa: Very inexpensive. And if they advertise it, they won't be able to handle all the people who come. It's such a central location.

Prabhupāda: It will be automatically advertised. When people will say, "Oh, there is a nice ISKCON restaurant, and it is so cheap and so nice," people will come. Just like in our Vṛndāvana temple, we don't advertise. Of course, that's.... People are coming by thousands. I thought that so long distance from the city, nobody will come. But Balarāma is so powerful, He's bringing: "Come out here." (laughter) Otherwise, I was.... What is that? Plowing? Yamunā was threatened.

Room Conversation -- May 7, 1976, Honolulu:

Prabhupāda: That is the way everywhere. (break) They will be automatically finished. Just like the Rāmakrishna Mission, who are advertising that they have got wonderful importance. They are now finished. They are simply making false propaganda in India. Actually, they have got fangs, what is called, fangs?

Devotee: (indistinct)

Prabhupāda: The quality?

Devotees: Fangs.

Prabhupāda: Fangs, fangs. That is broken. So make... First of all try to push books, everywhere all over the world. They have got so many languages, like Russian or... Blackmarket. Chinese also. Blackmarket, they cannot check.

Room Conversation with Reporter -- June 4, 1976, Los Angeles:

Prabhupāda: According to our śāstra, the moon planet is above the sun planet, and the distance is 1,600,000 miles. So accepting that the sun is 93,000,000 miles away, then you add another 1,600,000, almost 2,000,000, it becomes 15,000,000 miles away. So if you go at the speed of 18,000 miles per hour, it takes more than 6 months. So how you go there in 4 days? And you advertise in the paper: "Now, they have reached." After 4 days.

Morning Walk -- June 5, 1976, Los Angeles:

Rāmeśvara: So we have got our lawyer to start a lawsuit against him, because in that book they are blaspheming us like anything. And this very big publisher, who published the book, has spent lots of money in advertising. And the advertising always uses our name, because it's controversial. They always try to get people to buy the book, saying "Now you can read about the dangerous Hare Kṛṣṇa people."

Tamāla Kṛṣṇa: (laughs) It's a good propaganda, I think.

Rāmeśvara: But we're trying to stop that.

Prabhupāda: America is feeling the strength of Hare Kṛṣṇa movement.

Morning Walk -- June 5, 1976, Los Angeles:

Svarūpa: Yes. As the quantity and quality increases in Back to Godhead, the membership program is increasing, and orders for the literature through Back to Godhead increases.

Tamāla Kṛṣṇa: It's our best means of advertising, that magazine.

Mahendra: Every day, the mail order department is delivering to the airport, or to the post office, a big stack of books to be mailed out.

Prabhupāda: So why not ask them to make a post office here, ISKCON post office?

Svarūpa: Each day fifty letters are coming. Some are inquiries, some are orders. (break) ...program Prabhupāda, we continue writing letters to these people, until they become devotees.

Prabhupāda: That's nice.

Morning Walk -- June 5, 1976, Los Angeles:

Rāmeśvara: We've been planning for some time to prepare one flyer advertising our Vṛndāvana guesthouse, because every year college professors take students to India. They all go to see the Taj Mahal, so they pass through Mathurā, so they can easily stop.

Prabhupāda: Agra they must go. Every foreigner, they go to Agra.

Room Conversation with Mother and Sons -- June 13, 1976, Detroit:

Prabhupāda: I have advised them to advertise books on the riverside. People will see.

Hari-śauri: Hmm. That's a very good idea.

Prabhupāda: Therefore, on the first day of seeing, I closed the transaction. "Now agreed, I will give you cash, three hundred thousand." He immediately agreed. Verbally, your transaction was finished on my first meeting. Then it was done. It was kept for us by Kṛṣṇa; otherwise, you could not touch this property, it is so valuable property.

Conversation with Clergymen -- June 15, 1976, Detroit:

Dhṛṣṭadyumna: The difficulty I have found by my personal experience with these groups is that it couldn't give me a concrete enough realization, neither a whole practical lifestyle by which I could stay on the platform of God realization. You can go to the meeting, but then when you go out in the society you're forced to act in so many sinful ways because of the conditioning and the advertising and the force of pressure in the society. But even.... I lived in a Trappist monastery in Spencer, Massachusetts, with the monks there, and there was still that gap between how I could not only fulfill my own spiritual life there, but also how to help others in theirs, without losing my purity. And that I've been able to find in this Kṛṣṇa consciousness movement, because it gives you a twenty-four-hour a day program to remain in God consciousness.

Prabhupāda: In our Bhagavad-gītā there is a verse. Find out:

yeṣāṁ tv anta-gataṁ pāpaṁ

janānāṁ puṇya-karmaṇām

te dvandva-moha-nirmuktā

bhajante māṁ dṛḍha-vratāḥ

(BG 7.28)

Those who are addicted to sinful life, they cannot understand God. So therefore we have to stop sinful activities. If you keep them in sinful activities, and if you expect that God will be revealed to them, it is not possible.

Room Conversation -- June 17, 1976, Toronto:

Hari-śauri: They use part of your article to advertise Indian culture. This "Could Plato have gotten his ideas from ancient Indian Vedas?" And at the same time they won't even give a free advertisement when you, the speaker of the article, is here in person.

Prabhupāda: Anyway, you have refused to pay.

Room Conversation -- June 17, 1976, Toronto:

Viśvakarmā: I said "If you want to do it for free, then we'll be happy to put it in." I said, "We are spending two hundred dollars every Sunday to give prasādam to these people. Why do you want to charge us so that we can advertise for them to come?"

Prabhupāda: So this newspaper wants to see me?

Viśvakarmā: He's..., they are coming Śrīla Prabhupāda, at six-thirty.

Prabhupāda: This newspaper?

Room Conversation -- June 17, 1976, Toronto:

Prabhupāda: Oh, yes, any rascal thing. They made a good market. And British Empire means to sell their goods. And they, for that purpose, they became rich. Money was drawn from all parts, especially from India. Everything. Later on, gradually we came to understand. In Lucknow, because I was in medical business, so I saw one Japanese salesman was selling one medicine, one or two items, potassiodide. Do you know? No. Potassium iodide. And another, iodine. He was selling at four rupees, eight annas a pound. But we were accustomed to purchase English potassiodide and iodine, thirteen rupees a pound. That Howard's.... Very famous, Howard's chemicals, like that. They were selling. So I doubted that "How so much cheap this Japanese firm can supply?" And they used to advertise that all these Japanese goods are third class. Yes, "German goods are second class. Our goods, first class." So I inquired from the salesman, "How is it that you are supplying so cheap?" "They're supplying.... The price is the real price." "Now why they charge more?" "They purchase from us and pack and sell." There are many big chemical concerns in Germany. Germans are very good manufacturers, especially of chemicals, iron, machine. Still you find, all this Uher and, what is called, Gundsag?

Prabhupada Visits Palace and Garden -- June 22, 1976, New Vrindaban:

Pālikā: Six years ago. There was just that one small, original farm.

Prabhupāda: Now it is a big property. And when the palace will be ready, many people will.... You simply advertise "Come and see palaces in New Vrindaban." It will be a combination of Western and Eastern culture. For the profit of the whole human society. So Vṛndāvana-candra will come here? No. Vṛndāvana-candra Deity?

Kīrtanānanda: No.

Prabhupāda: His palace will be different.

Room Conversation -- June 24, 1976, New Vrindaban:

Prabhupāda: Government will like when the jackal takes your animal. They will eat it, they will not attack somebody else, because if they are not hungry, they don't attack. Even tiger or any ferocious animal, if they are satisfied in hunger, they don't attack. In the jungle, tiger and other animals, they live together. When they are hungry, they attack. So at least you can advertise that here is a cow, available free. Take it, those who are meat-eaters. Take free without any price.

Room Conversation -- June 24, 1976, New Vrindaban:

Hari-śauri: I remember once there was one man, he was advertising himself, he was touring from one country to another, and he was advertising himself as being an expert meat-eater. And he said, one of his statements was you couldn't eat a beefsteak until it had little white spots all over it, then it was ready to eat.

Prabhupāda: White spot means decomposed. Fungus. Nānā yoni brāhmaṇa kare kadārya bhakṣaṇa kari' tāra janma adho pate yāya.

Morning Walk -- June 6, 1976, New Vrindaban:

Puṣṭa Kṛṣṇa: Possibly. And he mentions in the last two weeks after we left Vṛndāvana we picked eight devotees, so they must have more devotees by now. The emphasis on their program he mentions is to make devotees and responsible preachers to carry on the Indian mission. And then he says that we've been advertising.

Prabhupāda: Advertising?

Puṣṭa Kṛṣṇa: Like this. He says "I want to make one banner and poster: 'Now you can join the Hare Kṛṣṇa movement. Travel all over the world preaching Bhagavad-gītā. All expenses paid. Free food, lodging, etc. No qualification necessary. Apply ISKCON.' " It's like army recruiting.

Prabhupāda: (laughs) No qualification.

Garden Conversation -- June 27, 1976, New Vrindaban:

Prabhupāda: Yes. No. Try to understand everything, but understanding Kṛṣṇa, you understand everything. Yasmin vijñāte sarvam eva vijñātaṁ bhavanti. And because you do not understand Kṛṣṇa, therefore you do not understand Brahman, you do not understand Paramātmā. But if you understand Kṛṣṇa, then it is automatically understood. We have not understood Brahman, Paramātmā, because we have not understood Kṛṣṇa properly. Kṛṣṇa says, aham sarvasya prabhavaḥ (BG 10.8), "I am the source of everything." So Brahman is also from Kṛṣṇa, Paramātmā is also from Kṛṣṇa. And so other Bhagavāns—there are so many Bhagavāns also—they are from Kṛṣṇa. So if you understand Kṛṣṇa you can understand everything. And as soon as you say that you have not understood it, therefore you have not understood Kṛṣṇa. They cannot understand, just like Māyāvādīs, they do not understand Kṛṣṇa, therefore they do not understand Brahman also. And therefore they fall down, because they have not understood either Brahman or Kṛṣṇa. Patanty adhaḥ. This is stated in the śāstra. Anādṛta-yuṣmad-aṅghrayaḥ, because they have not understood Kṛṣṇa, even they have gone up to the Brahman, they cannot stand there; they fall down. Again they come to the material world. The Māyāvādīs, they say, brahma satyma jagan mithyā, "Brahman is truth, and this material world is false." They take sannyāsa, but after some time they fall down, again take to other businesses than Brahman in the material world. Just like our Vivekananda. He came to the Western countries to preach Vedānta, and he has advertised that "Whole America has become Vedantist."

Answers to a Questionnaire from Bhavan's Journal -- June 28, 1976, Vrndavana:

Prabhupāda: Downtrodden, you keep them downtrodden. You manufacture wine and let them drink, and he will be uplifted. One side, (chuckles) you are manufacturing wine and advertising, "Come on, take here," and you remain, become harijana. How it is possible? You must stop all this nonsense, the slaughterhouse, the liquor shop or the breweries or the prostitute quarter. You stop this. But that cannot be also stopped. Anyone who wants to become harijana, he can become in spite of all these things. He can defend himself.

Room Conversation -- July 2, 1976, New Vrindaban:

Hari-śauri: That leaflet that he put out that we saw, he put one leaflet advertising that...

Prabhupāda: No, no. Apart from that leaflet... Let him do whatever nonsense... But actually, on the birthday of Caitanya Mahāprabhu, there was the greatest crowd in our temple.

Puṣṭa Kṛṣṇa: Oh, yes, there was a constant... It was just always packed.

Pradyumna: Every year, before, last year, year before, year before, Caitanya Math, only, not...

Prabhupāda: Nobody goes.

Room Conversation -- July 2, 1976, New Vrindaban:

Prabhupāda: If actually Vivekananda preached something, out of inquisitiveness they would have gone there. So "We have heard so much about Ramakrishna and Vivekananda. Let us see what is there." Nobody goes. They do not know even the name. And we are already advertised all over the world, Hare Kṛṣṇa Movement. At least, everyone knows. Who knows Ramakrishna, Vivekananda?

śreyaḥ śrutiṁ bhaktim udasya te vibho

kliśyanti ye kevala-bodha-labdhaye

teṣām asau kleśala eva śiṣyate

nānyad yathā sthūla-tuṣāvaghātinām

(SB 10.14.4)

This is Brahma-stotra?

Pradyumna: Yes, Fourteenth Adhyāya. From brahmovaca, brahma-stuti.

Prabhupāda: Just stick to this principle, then you will be successful. Bhakti śreyaḥ śrutim. That is the real welfare. Śreyaḥ śrutim means "expands auspicity." (apparently talking about a picture) And they want to become one with God. And here is not one, but God is so lower that He carries the shoe of His devotee. Have they got any conception like this? (laughs)

Morning Walk -- July 3, 1976, Washington, D.C.:

Vṛṣākapi: Some do. One man does. We've been here a short time, only four months. So we have to advertise more so people will come on the Sunday feast. But I think we will have thousands.

Prabhupāda: That is nice. (break) ...trees very long?

Vṛṣākapi: Just pine trees and oak trees. No fruit trees. (break) He was run over by a car, he was intoxicated.

Prabhupāda: Then? What happened, he was not identified?

Vṛṣākapi: They said that he lived in these woods back here, way back in the woods.

Prabhupāda: Oh, drunkard.

Evening Darsana -- July 8, 1976, Washington, D.C.:

Prabhupāda: The rascals are simply bluffing the people. This is going on in the name of education. Can anyone produce life by a combination of chemicals? And these rascals are advertising. We challenge, "All right, not very big thing. Egg, you can see there is some white substance and yellow substance, and you are very big scientist, you find out what are the chemicals and combine it and put it under legs of the chicken or in the incubator and bring life. Otherwise, why you are talking nonsense and cheating people?" Not only cheating people, people are becoming godless. Everything is science. And the science is this, cheating, that life can be produced by chemicals.

Interview and Conversation -- July 8, 1976, Washington, D.C.:

Rūpānuga: We were not going to advertise ourselves as a research institute.

Prabhupāda: Research means that it is not known; you are trying to find out. But our, Kṛṣṇa's position is not. It is already known.

Svarūpa Dāmodara: And another aspect of the Institute at the beginning phase is that Your Divine Grace also instructed a few days ago that we also get some, try to give some lectures to colleges. We can present as members from the Bhaktivedanta Institute, the higher learning section of ISKCON. That can also be part of the... So we can go to colleges and universities. We don't have to go every month or so, but maybe once a month or twice a month.

Prabhupāda: Whenever there is opportunity.

Morning Walk -- July 10, 1976, New York:

Tamāla Kṛṣṇa: These posters are from Reverend Moon, advertising his big Yankee Stadium appearance.

Ādi-keśava: Fiasco.

Hari-śauri: It says "God Bless America."

Tamāla Kṛṣṇa: Yes, that's the title of it, "God Bless America." But who is God? He says "I am God."

Prabhupāda: No, he has taken advantage, that "So many rascals are coming from India, God, why not from the Christian league? I become God." He's taking advantage. He's intelligent man. So many gods are coming from India, why not from Korea?

Room Conversation -- July 10, 1976, New York:

Tamāla Kṛṣṇa: No, Prabhupāda said the sun is too much. Toṣaṇa Kṛṣṇa, he's been doing all of our, he's practically done the whole arrangement for the Ratha-yātrā. Jayānanda is building, and he has done all of the permits, advertising, publicity, the poster, working at least fifteen hours a day for the last month very hard, to make it a very successful festival. I was thinking, Śrīla Prabhupāda, that Haṁsadūta was telling me that he is planning to make...

Prabhupāda: I think this article was dictated by Haṁsadūta.

Room Conversation -- July 10, 1976, New York:

Prabhupāda: This news has been very much advertised.

Tamāla Kṛṣṇa: When will we begin?

Prabhupāda: As soon as we get the land.

Tamāla Kṛṣṇa: The land is coming along?

Prabhupāda: Hm?

Tamāla Kṛṣṇa: The land is coming along?

Prabhupāda: Yes, government...

Tamāla Kṛṣṇa: They are going ahead with it.

Prabhupāda: Two officials are in great favor. One Mr. Choudhuri and Mr. Ganguli.

Morning Walk -- July 11, 1976, New York:

Tamāla Kṛṣṇa: We shouldn't give it up. Very good facility. Especially once we make all improvements on it, why we should give it up? Better to simply open another one.

Prabhupāda: And that is advertised means nobody's purchasing at this quarter, it is not very safe.

Comments on Bhagavad-gita Play -- July 12, 1976, New York:

Tamāla Kṛṣṇa: There are two classes, Broadway and off-Broadway theater. Two different classifications. Broadway is very costly, big productions, very elaborate, and off-Broadway is more simple, but also very often there are good plays there. So this particular temple is located in an off-Broadway location. And actually it's very prestigious. We can advertise, and people will attend. They will definitely attend, and they'll even pay for the performances. We don't feel that we should charge yet, until the caliber of the performance is first class and until they have some full program. Because right now, just like this play only took about..., the dance only took about twenty-five minutes.

Prabhupāda: Altogether.

Tamāla Kṛṣṇa: Yes. Unless they have something that is at least two hours, one and half, two hours, you cannot charge for. People will definitely pay.

Prabhupāda: Pay or not pay, doesn't matter. They should understand the meaning.(?)

Tamāla Kṛṣṇa: Did you feel that the message of the Gītā came through?

Prabhupāda: Hmm. Yes.

Morning Walk -- July 17, 1976, New York:

Puṣṭa Kṛṣṇa: (break) ...posters advertising Ratha-yātrā.

Prabhupāda: Hmm? Yes. (break)

Tamāla Kṛṣṇa: ...pure devotee will also come here and therefore he's (indistinct) bringing for you.

Prabhupāda: Yes, Caitanya Mahāprabhu goes with His associates, He does not go alone. Sa-pārṣadam. Sāṅgopāṅgāstra-pārṣadam.

kṛṣṇa-varṇaṁ tviṣākṛṣṇaṁ

sāṅgopāṅgāstra-pārṣadam

yajñaiḥ saṅkīrtana-prāyair

yajanti hi su-medhasaḥ

(SB 11.5.32)

There is saṅkīrtana-yajña, everything will improve very gradually. (break) Now the government has not given any opposition. That is very good. In India, our own government is giving little opposition.

Room Conversation -- July 18, 1976, New York:

Prabhupāda: Now, by this, Hare Kṛṣṇa movement is advertised. Apart from all over the world, at least in New York it is, that "There is some movement."

Tamāla Kṛṣṇa: Prominent movement. Fifth Avenue. We were in charge of Fifth Avenue for one day. Practically we were controlling the Fifth Avenue today.

Hari-śauri: Lord Jagannātha was.

Tamāla Kṛṣṇa: Yes.

Prabhupāda: If that side we get some small house, so that after going, eight days Jagannātha can remain there and festival going on, and then in the next week return...

Tamāla Kṛṣṇa: How small a house?

Prabhupāda: Just to keep Jagannātha.

Morning Walk -- July 20, 1976, New York:

Prabhupāda: Mind's business is restlessness. Where is surprising? Therefore we have to fix up our mind on the lotus feet of Kṛṣṇa. Otherwise there is no way. It is very restless. That is the nature. The yogis, they try to control the mind by mechanical process-dhyāna, dhāraṇā, āsana, prāṇāyāma. (break) Cigarette is, I think, advertised, "Nobody is lower than me." That means no other cigarette is lower in poisonous effect. In a different way it is advertised. "Nobody is lower than me." Humble.

Ādi-keśava: Who is that, Śrīla Prabhupāda?

Prabhupāda: Cigarette is full of poison. It is being advertised, "Nobody is lower than me."

Room Conversation -- August 2, 1976, New Mayapur (French farm):

Prabhupāda: Yes, from cultural point of view, they are degraded. And that was that British policy, to kill them culturally. Otherwise not possible to rule over them.

Hari-śauri: They always advertised that India was so backward because that was a justification for their being there, that "We shall go and educate."

Prabhupāda: They used to advertise like that.

Hari-śauri: Then they could exploit and avoid criticism.

Prabhupāda: Yes, so many bad things Britishers introduced. Bad things means Western type of civilization.

Room Conversation -- August 2, 1976, New Mayapur (French farm):

Prabhupāda: So make a condition so that nothing will be disturbed, and in undisturbed condition of mind execute spiritual advancement. This is Indian civilization. Aim is spiritual advancement. And to make condition favorable, there are so many things. So unless we get favorable condition... Here in the Western countries there is no favorable condition. First of all, they have no idea of spiritual life, the goal of life, neither there is favorable condition. And gradually things are becoming degrading. On my last tour in Chicago I saw. In three weeks she has twice divorced, one lady's advertised. You remember it?

Evening Conversation -- August 8, 1976, Tehran:

Prabhupāda: And they will advertise that these descriptions in the śāstras, they are all mythology. Of course, this kind of bluffing cannot go because suppose this Mars expedition becomes a failure, like that, the same... It will be failure. So next time, if they propose, I think people will be hesitant to allow them to. Simply bringing people rocks and sands, without any utility, after spending so much money. How long they can repeat this, "Yes, we went to this planet, rocks. We went to this-rocks." So we see variety. Is the so many luminaries, simply rocks and sands? The moon is full of rocks and it's so illuminating? Whole universe is illuminated so nice, moonshine. So many stars illuminating and they're rocks and sand? We have to believe it?

Evening Darsan -- August 10, 1976, Tehran:

Prabhupāda: So puffed rice and milk. (Hindi) We are now advertised all over the world, "The beggar's nation." We have got satsampatti, and we are now advertised "beggar's nation." And actually doing that.

Mrs. Sahani: (Hindi)

Prabhupāda: (Hindi) Mām eva ye prapadyante māyām etāṁ taranti te. If you voluntarily become entangled with māyā, that is your business. (Hindi) Kṛṣṇa is light and māyā is darkness. So when there is light, there is no question of darkness. Darkness automatically will go. When there will be sunrise in the morning, you haven't got to endeavor to drive away the darkness of night. It will automatically go. (Hindi) Knowledge is already there. Why should you remain misfortunate? Kṛṣṇa says sukṛtino 'rjuna. Catur-vidhā bhajante māṁ sukṛtino 'rjuna. Sukṛtino means fortunate. So as soon as you begin Kṛṣṇa bhajana, immediately you become fortunate. Sukṛtino 'rjuna. Catur-vidhā bhajante māṁ sukṛtino 'rjuna. (Hindi) Immediately begin kṛṣṇa-bhajana.

Room Conversation -- August 10, 1976, Tehran:

Prabhupāda: Suppose there is little success, but in comparison to the money expended, that success is little. Just like I, in the beginning I advertised my books in the Times, New York Times. They charged me sixty-three dollars, a small space. So there was inquiry, not order, three inquiries. Not even order. I have got this experience. For me, at that time, sixty-three dollars were too much. So I did not get any response. That is my practical experience. I got three inquiries, not even order. But the Times, New York Times, they have got millions of customers and millions of readers, but I got three inquiries.

Room Conversation -- August 10, 1976, Tehran:

Ātreya Ṛṣi: To find those few potential devotees that are in, let us assume, in New York, big city, there were a few potential devotees, and materially speaking, it may be very difficult to find them. But when the devotee is sincere, Kṛṣṇa will give opportunity that those people will be found, even if they are one in that big city. Kṛṣṇa will arrange that they will find a pure devotee if they are sincere. So no material advertising will accomplish the task.

Prabhupāda: Yes, Caitanya Mahāprabhu says that it is only for the fortunate persons. But we must present. Only the fortunate will come forward. We cannot expect that everyone will come. That is not possible.

Morning Walk -- August 11, 1976, Tehran:

Hari-śauri: He'd increase the price and then advertise free food in the army.

Prabhupāda: Yes. (passerby makes comment)

Hari-śauri: What does he say?

Ātreya Ṛṣi: He first said "Please pray for me." But then he's joking. He's saying also that he should take good care of us, we are guests here.

Prabhupāda: Huh?

Ātreya Ṛṣi: That man should take good care of us, bring us tea.

Prabhupāda: Ācchā. They drink too much tea here?

Nava-yauvana: Yes. Every place you go they offer you tea.

Ātreya Ṛṣi: Śrīla Prabhupāda, there's our Praṇava dāsa, in Vṛndāvana. He, as you remember, he had some difficulties there.

Prabhupāda: He creates the difficulty.(?) He came to Vṛndāvana as retired life, but instead of that he wanted to make some personal profit. That is his difficulty.

Evening Darsana -- August 12, 1976, Tehran:

Prabhupāda: So why almost ninety-nine percent people, they are after Kṛṣṇa consciousness naturally? Still they'll go, when there is Kumbhamelā, so many saintly persons are coming. They will come by lakhs. Have you seen it? You have seen Kumbhamelā? You have seen? That is the proof. Not only Kumbhamelā. In Vṛndāvana, just like in our temple, recently it was jam-packed. Why they are coming to Vṛndāvana? Mostly they are coming from villages. Especially during this time at least twenty thousand, fifty thousand men are coming, daily. Still. We held Hare Kṛṣṇa festivals in Calcutta, Bombay, Madras. As soon as it is advertised, you'll find fifteen thousand, twenty thousand men come. And if you hold for weeks, for weeks they will come. You have seen? They are not like Americans, rich.

Arrival Conversation -- August 13, 1976, Bombay:

Gopāla Kṛṣṇa: ...big celebration here starting tomorrow to the 18th. P. K. Savant, he came to see you last year, the president of Maharastra Pradesh Congress Committee, he was the chief guest. Mr. Pagay, another he is the minister from Maharastra, he's also coming. Very big program. It's being advertised all over Bombay.

Prabhupāda: So raining stopped here?

Driver: For three days stopped, sir. Otherwise, it was very heavy.

Gopāla Kṛṣṇa: It's monsoon, it will still rain.

Prabhupāda: Throughout whole Europe there is not a drop of water.

Gopāla Kṛṣṇa: Yes. They're getting suffering now.

Prabhupāda: All, no cloud.

Morning Walk -- August 14, 1976, Bombay:

Prabhupāda: No, they advertise milk is bad.

Dr. Patel: Who?

Prabhupāda: These Europeans, Americans.

Dr. Patel: Really?

Prabhupāda: Yes. "Don't eat milk." Do they not? And they cannot drink also. In Bengal there is a proverb, kule pete ghiya(?) (indistinct). If you supply preparation made of ghee to the dog, he cannot digest it.

Room Conversation -- August 17, 1976, Hyderabad:

Prabhupāda: You start from anywhere and go anywhere and sit down and chant. In India, Bhārata-bhūmi (Hindi). Thousands will come. That is India. You won't have to advertise that there is hari-kīrtana, come. No. As soon as you begin, immediately thousands. As soon as there will be sugar grain, immediately the ants will come. It is like that. This is a fact.

Room Conversation -- August 21, 1976, Hyderabad:

Prabhupāda: "I am God. I am the same Rāma, same Kṛṣṇa." Therefore his name is Ramakrishna. He was Gadadhar Chatterji, and he said to his disciple, Vivekananda, first-class rogue, that, "I am the same Rāma, same Kṛṣṇa." So he took it. This is evidence. Because Kṛṣṇa says "I am the Supreme." So he said, "I am the same Rāma, same Kṛṣṇa." This is the evidence. If Kṛṣṇa can say, he can say also. This institution is the most harmful institution for Vedic culture.

Jayapatākā: At one town, Beturhari, that, it is called Nakashiparathana. That's about thirty miles north of Māyāpur. One day in advance they advertised that we were coming and we were having a public showing of the cinema and Nitāi-Gaura ārati. And they had one maidan called Library Maidan. There was one, like, one stage there.

Prabhupāda: It is in West Bengal?

Meeting with Endowments Commissioner -- August 24, 1976, Hyderabad:

Prabhupāda: Unfortunately, I am struggling single-handed. And they are criticizing me in the Parliament. You have seen the recent article Blitz against me? What is that heading? "Ungodly face." I am doing ungodly? But they are advertising like that. Trying to make me unpopular. The Māyāvādīs, they say that Bhaktivedanta Swami is ruining Hinduism. They are saying like that. (Hindi) So I am being criticized in Parliament, I am criticized by the so-called jagad-gurus who have never seen what is jagat. And so on, so on.

Meeting With Member of Parliament, Mr. Krishna Modi -- August 31, 1976, Delhi:

Prabhupāda: We have got branches in almost all important cities.

Krishna Modi: Ten or fifteen. Let them see so that they may be attracted and they may know each and every thing. Because here we know only by this thing. And then let us advertise about.

Prabhupāda: You take this paper. Make a list of important cities. Now suppose if you go from Delhi. So you can go first to Paris, Geneva, Rome, then London, Amsterdam, Stockholm. Then from London I think New York, Boston, Montreal, Canada. Then you go to the western side, Los Angeles, San Francisco, Vancouver. Go further, Honolulu.

Meeting With Member of Parliament, Mr. Krishna Modi -- August 31, 1976, Delhi:

Krishna Modi: Also, this is a part of nowadays. Advertise and all these things, to know each and every thing. This is correct that why you are worrying about all these things. People should know it about you. Why not hear it? This is perfectly right, I agree with you. But in the interest of other people who have faith in their religion...

Prabhupāda: No, our mission is that this Kṛṣṇa cult should be preached all over the world. That is the... Bhagavad-gītā, (indistinct) Find out this verse, ya idaṁ paramaṁ guhyaṁ mad-bhakteṣv abhidhāsyati (Bg 18.68). Na ca tasmān manuṣyeṣu kaścin me priya-kṛttamaḥ (BG 18.69).

Meeting With Member of Parliament, Mr. Krishna Modi -- August 31, 1976, Delhi:

Prabhupāda: In my opinion it is a poor country. I think poorer than India.

Krishna Modi: They have advertised only.

Prabhupāda: Yes.

Meeting With Member of Parliament, Mr. Krishna Modi -- August 31, 1976, Delhi:

Prabhupāda: Even not in our favor. I am working hard in foreign countries and bringing money to India. You should give us some credit. But instead of giving credit, I am being criticized in the Parliament.

Krishna Modi: They are putting like this. They are putting this case like that, that foreign money is coming here to advertise the American embassies, like that. They are that talking like that.

Prabhupāda: They may talk nonsense, but this is the fact. This is the fact. I have got my Book Trust Fund and I've advised regularly to send eight lakhs of rupees per month. That is being spent in Bombay, in... I'm not collecting from here.

Room Conversation -- September 6, 1976, Vrndavana:

Prabhupāda: And he's trying to do something. The same "something." He was at home, the same woman and same man. And again also here the same woman and man, and trying to do something. But he has no customer. He has only customer how to cheat these Europeans and Americans. Surmā merchant. As if surmā is not available in the market. And he advertises "This is my special formula, and this is this, this is this. You take it and give me five hundred rupees and go away." He cannot sell outside. Otherwise, why he's sticking to Vṛndāvana? Thinking the fools and rascals the Americans are. I shall introduce. (Hindi) That this material world has become nothing. You come to something. (Hindi) If anyone wants to go to Bhagavān then he has to make this material world voluntarily nothing. Niṣkiñcanasya. Niṣkiñcana means nothing. You understand, you translate.

Room Conversation -- September 6, 1976, Vrndavana:

Akṣayānanda: What has he done? He advertised in the paper for young boys.

Prabhupāda: There is one gentleman, Sadajivatra in Bombay. You know him?

Akṣayānanda: Sadaji Mahatma?

Prabhupāda: Sadajivatra.

Akṣayānanda: Oh yes.

Prabhupāda: (indistinct) proprietor.

Room Conversation -- September 11, 1976, Vrndavana:

Hari-śauri: Yes, because Blitz has taken up to advertise that he's God, so now they should accept challenge.

Pradyumna: He said self-realization is God-realization.

Prabhupāda: But you are not self-realized. You are madman, rascal. How you can be self-realized? A madman cannot be self-realized.

Hari-śauri: Yes. And if he was Kṛṣṇa before, how is it he's disagreeing with what the Bhagavad-gītā says?

Prabhupāda: You are not Kṛṣṇa. Because if you were Kṛṣṇa, then how you can be a rascal? Kṛṣṇa is not a rascal.

Room Conversation (Bullock Cart SKP) -- September 12, 1976, Vrndavana:

Prabhupāda: Yes. If they could understand that. That will be helpful if you chant. Therefore Śrī Caitanya Mahāprabhu's statement will never be false. Ceto-darpaṇa-mārjanam (CC Antya 20.12). If they chant Hare Kṛṣṇa mantra, then gradually the dirty things accumulated within the heart will be cleansed. And if he comes to the understanding, clear idea, that "I want to eat something and my necessities... So if I get my necessities, primary necessities of life, and satisfaction of mind, then why shall I go to city?" That they can have very easily. If they follow the instruction of Bhagavad-gītā, that "Your first necessity is food." So produce food here. Kṛṣi-go-rakṣya-vāṇijyam (BG 18.44). And you'll find here so much land is lying vacant. Because they have gone to the city for twenty rupees daily to manufacture Goodyear tire. And who will work here? Now I have seen in Delhi, the government is advertising, "Go back to the village." Rascal, you are manufacturing wine and keeping them engaged whole day in the work. So after being tired, he requires some wine. And why he'll go? And no spiritual education, no cleanliness. Simply inviting "Go to the village" they will go?

Room Conversation -- September 26, 1976, Vrndavana:

Prabhupāda: Due to Vṛndāvana, our temple is advertised all over India. Everyone says.

Haṁsadūta: We haven't even got to go out. We have simply to receive people nicely.

Prabhupāda: Yes. (break) ...from Vṛndāvana. I was residing here after retirement. That Rādhā-Dāmodara, they are being paid monthly?

Akṣayānanda: Yes.

Prabhupāda: You got the receipt?

Akṣayānanda: No, I don't have it personally.

Prabhupāda: Then who keeps it?

Akṣayānanda: I don't know. I have to check.

Room Conversation -- October 31, 1976, Vrndavana:

Prabhupāda: I saw in London... Near London there is a village, Chelmsford, and he is Lord Chelmsford. We thought Chelmsford, the big state. (laughter) We were under the impression, Thames River is four times bigger than Ganges and (laughter) it is a canal. When I saw it, it is nothing but a canal. But they advertise this river, very big river. And underneath the water, men are going, and upper and wonderful. Big Ben, that Big Ben advertisement.

Haṁsadūta: Yeah.

Prabhupāda: Parliament. All photograph (laughter) actually. Downing Street, 10 Downing Street, Prime Minister's office and so on. And actually it's all (chuckles) no importance. Parliament, big, big advertisement. People are still going, they are paying fees to see.

Room Conversation -- November 3, 1976, Vrndavana:

Prabhupāda: And advertising, communists are so rich, so happy.

Haṁsadūta: I know, everything, all their literature concerns itself with struggling. Struggling against capitalists, struggling to...

Prabhupāda: And mass of people they are very morose, unhappy.

Room Conversation with Dr. Theodore Kneupper -- November 6, 1976, Vrndavana:

Prabhupāda: Hm. A vaiśya means he should provide food. So food means agriculture and giving protection to the cows. If you have got sufficient food grains and milk, the whole food question is solved. And these rascals, they are not giving protection to the cows, but they are killing cows. So there is no third-class men even. All fourth-class. So how you can be happy under the control of fourth-class men? There is no first-class men, no second-class men, even no third-class. That means all fourth-class, fifth-class. That's all. This is the human society, combination of fourth, fifth, tenth-class men. Tenth-class. The fourth-class... There are fourth-class men and more than that, fifth-class men, uncivilized. Aborigines, they are fifth class. Kirāta-hūṇāndhra-pulinda-pulkaśā ābhīra-śumbhā yavanāḥ khasādayaḥ (SB 2.4.18). There are so many. In the human civilized... Civilization means there must be first-class men, second-class men, third-class men, fourth-class men. Then rest all fifth-class, up to tenth-class. But at the present moment there is some fourth-class men and all fifth-class, sixth-class, up to tenth-class. So how we can be happy? There is no first-class men, there is no second-class men, not even third-class men. Who is caring for agriculture? They are preparing Goodyear tire. Now eat tires. You rascal, eat tires. How long you'll eat tires? If there is no customer for tire, that means... So that is coming. And I went to Detroit about six months ago. There're factories. They have manufactured the wheels, huge stock. That means they are not selling. And the Goodyear Tire, they advertising, "So many millions tires we are manufacturing."

Room Conversation with Dr. Theodore Kneupper -- November 6, 1976, Vrndavana:

Prabhupāda: Yes. Not... Meat-eating is third-class man's eating. It is not denied. Amedhya. But to give us our life, don't kill cows, because it gives you milk, very substantial food. If you want to eat meat, you can eat the hogs and dogs. But don't kill the cows. Kṛṣi-go-rakṣya-vāṇijyam (BG 18.44). This is special. It is not forbidding meat-eating, but don't eat cows' flesh. That is loss. It is a great loss to the human society. If they do not have sufficient milk production, then their brain will be dull. They will not be able to understand subtle things. Therefore it is better to avoid it. But if you cannot avoid, you can eat some inferior, useless animals. But don't touch the cows. This is Bhagavad-gītā. Kṛṣṇa says, go-rakṣya. He never says, "Pig rakṣya." You can eat pig. You can eat the goats, the lambs. There are so many small useless animals. They are eating dogs also. The Chinese people, they eat dogs. So you can eat dogs, hogs, so many other animals. But don't touch the cows. This is God's instruction. And they are advertising that "These Hindus, they are so fool, they are worshiping an animal, a cow."

Room Conversation -- November 13, 1976, Vrndavana:

Prabhupāda: It is already well advertised all over the world. So keep this name, Hare Kṛṣṇas. "Vote for Hare Kṛṣṇas." Anywhere you live, you chant Hare Kṛṣṇa. All right, you can go.

Room Conversation -- November 15, 1976, Vrndavana:

Prabhupāda: This is going on. What? People also do not ask that "How you become God?" That's also so foolish. They accept any rascal as God. That Rajneesh, what he is? He advertises "Bhagavān," and there are many rascals, they accept him. What he has done? (Hindi)

Mr. Saxena: How to stop it then?

Prabhupāda: Stop, but unless you are intelligent, how it can be stopped? If the people are not intelligent, the cheaters will cheat. It is very...

Mr. Saxena: But Swamiji, mostly educated persons, Ph.D, D.Litt., M.A., postgraduates, they are the followers of this.

Prabhupāda: Therefore in the Bhagavad-gītā it is said, māyayāpahṛta-jñānā. They are supposed to be very learned but actually they're fools, māyayāpahṛta-jñānā. These so-called educated, they are bereft of knowledge. They have no common sense. That I was asking this debauch, as God. That also ignorance. He does not know what is God.

Room Conversation -- November 15, 1976, Vrndavana:

Prabhupāda: He does not know. We have got the definition of God,

aiśvaryasya samāgrasya

vīryasya yaśasaḥ śriyaḥ

jñāna-vairāgyayoś caiva

ṣaṇṇaṁ bhāga itiṅgaṇa

(Viṣṇu Purāṇa 6.5.47)

Aiśvaryasya samāgrasya, that one who is in possession of all the wealth, vīryasya all strength, all faith yaśasaḥ, all beauty, all knowledge and all renunciation, that is God. Now so far Kṛṣṇa is concerned, He showed all these things. Aiśvaryasya... For example Kṛṣṇa married sixteen thousand wives and for each wife a different palace. And for each wife ten sons. Woman requires very nice accommodation, sons, husband, that is their ambition that He fulfilled, although he married sixteen thousand one hundred and eight wives. This is aiśvaryasya samāgrasya vīryasya. This so-called rascal Bhagavān, who has shown this? Why shall I accept this cheap god? Show me something that you are God. Seven years old Kṛṣṇa, He lifted the Govardhana hill. (Hindi) There is, but they have no knowledge to compare with the idea of God. So far knowledge is concerned, Bhagavad-gītā, left by Kṛṣṇa, it is adored all over the world. Especially nowadays we are presenting Bhagavad-gītā As It Is, and millions of copies we are selling. Now we are advertising, where is that picture? Million, 1.5 million.

Room Conversation -- December 7, 1976, Hyderabad:

Prabhupāda: Because there are marriages our program will be cancelled?

Mahāṁśa: No, but the person who gives us the pandal... It's supposed to start today, Prabhupāda, their program. They have been advertising in the villages about the prasādam distribution this evening, so the stage and the śāmiyānā will be coming today and the pots are coming today. So we have all the grains and everything. We can start the prasādam distribution this evening.

Prabhupāda: So you'll keep, come in charge. So do this also immediately. And the next is that Bhogilal wants to come here. So bring him immediately. What is the difficulty of that house?

Room Conversation with Indian Man -- December 22, 1976, Poona:

Prabhupāda: Well, it is just like there is a school. The school is also advertising that you come here, you will get education. And one who is in need of education, he is also trying to come to school. So the school must be bona fide and the student must be bona fide. Then things will come at. If the school is bogus, then what the student will learn? They will not learn.

Morning Walk -- December 27, 1976, Bombay:

Prabhupāda: Yes, that's a fact. We do not make any compromise. Vivekananda went there. He came back. He said, "What is the wrong in meat-eating?" He introduced meat-eating amongst his contemporary sannyāsīs. This is his vedānta-pracāra. So he is advertised that he preached Vedānta all over America, and everyone has become Vedantist. What is...? What kind of Vedantist? Now, he introduced meat-eating amongst the sannyāsīs, which was never in India, any... There are two sets of sannyāsīs, the Śaṅkara sampradāya and Vaiṣṇava sampradāya. But their ācāra is the same. They may differ in philosophy, but their ācāra is the same. Rather, the Śaṅkara sampradāya sannyāsī are more strict than the Vaiṣṇava sannyāsī. Śaṅkara sampradāya sannyāsī, they'll never occupy a seat, those who are strictly following. They'll sit down on the floor. Without any āsana. They lie down on the floor. They are so renounced. And what is this, that sannyāsī smoking and drinking? And ordinary sannyāsīs, they are drinking also tea, one ghara (?). I have seen it.

Room Conversation -- December 27, 1976, Bombay:

Jagadīśa: Usually the yoga camps advertise to begin lessons on a certain date and finish by a certain date.

Prabhupāda: That is seven days.

Jagadīśa: Yes. But they don't stagger it.

Hari-śauri: They don't stagger the course, yes. See, if he arranges with, say, like...

Gopāla Kṛṣṇa: Courses start every Monday.

Hari-śauri: Then they'll advertise that there's a course starting every Monday and finishing every Sunday, like that. And then they'll book in accordance so that they'll arrive on a Monday and they'll drive out on Sunday night or...

Prabhupāda: Yes, that's all right. But what is the difficulty? He is... On Monday he is hearing in one room, and Tuesday another room, and Thursday another room. So where is the difficulty?

Gopāla Kṛṣṇa: Also, this way we have to reserve seven rooms.

Prabhupāda: Yes.

1977 Conversations and Morning Walks

Letter to Russian -- January 5, 1977, Bombay:

Prabhupāda: Yes. And here, if we make closet or on the wall. We can keep anywhere, all the verandas, all these rooms, four walls, keeping books, book stock. Make vigorous propaganda by advertising, "Read Hare Kṛṣṇa literature. Hare Kṛṣṇa is wonderful." In this way advertise. Hindi, English, Bengali. I can give suggestion; you do it. Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa... We are getting paper now, government paper. Money is there. Now we have to print very intelligently, and even it is not immediately sold, we can keep stock. (pause) (break) "Cultivate seriously spiritual life. Welcome. Come here. Live with us. We have got enough place." They want that sense gratification in the old age, when the senses are no more capable, still.

Discussion on Deprogrammers -- January 9, 1977, Bombay:

Prabhupāda: That's all right. But we are famous as shaven-headed. That is already advertised. Shaven-headed means Kṛṣṇas. So why should we relinquish this...

Haṁsadūta: Trademark.

Rāmeśvara: It has made us famous. That's a fact.

Trivikrama: Yes, it means a monk. In the Far East at least, shaven head means monk.

Prabhupāda: Yes. Shaven-headed. These Buddhist monks, they are shaven-headed.

Morning Walk -- January 9, 1977, Bombay:

Prabhupāda: Not a question of Buddhist. That is Christian, Hindus, everyone. Rascals. Lord Buddha, he was nonviolent, and this Jawaharlal Nehru was observing Buddha-jayantī and at the same time sanctioning cow-killing. What is that? Cow-killing. "What is wrong in eating meat?" He has said that. (break) ...advertising our movement. Everyone's asking, "What is this Hare Kṛṣṇa?" That is the whole American people. Even if one did not know, he is "What is Hare Kṛṣṇa?" And our books are selling, "What is this Kṛṣṇa book?" So indirectly they're advertising. (break) Their greatest shock that "Our people being taught 'No illicit sex, no meat-eating, no intoxication.' Then where is our civilization?" This is their greatest shock. Any sane man can understand that this Hindu culture is being forcibly introduced.

Morning Walk -- January 9, 1977, Bombay:

Prabhupāda: Yes. Mind is subtle matter. Bhūmir āpo 'nalo vāyuḥ khaṁ mano buddhir.... Bhinnā prakṛtir aṣṭadhā (BG 7.4). They are separated five material energies. Apareyam. They are inferior. Those who are in the mental platform, they are also inferior. The so-called philosopher, scientist and others, they are on the mental platform. Therefore they're inferior. Apareyam. These eight elements, those who are dealing with these eight elements, apara, inferior. And they are advertising that "We are superior." "The spiritual consciousness is brainwashed. We are superior." This is the fault. Of the inferior position, they are claiming superior position. Apareyam itas tu... And Kṛṣṇa is giving practical example: "Apareyam: this is inferior. Beyond this there is a superior nature. What is that? Jīva bhūta." Immediately. And still the rascal cannot understand what is superior, inferior. (Indian lady converses in Hindi with Prabhupāda) Chase after them, "Get out! Get out! Your visa is finished." (Hindi) Hundred cases. Hundred times hundred.

Room Conversation -- January 9, 1977, Bombay:

Prabhupāda: Let them say that. This is our advertising. And let this opposition party understand that "If it is brainwash, then your whole country is now washed. (laughter) How you'll protect them? It is already washed." Tell them like that, humorous.

Room Conversation -- January 9, 1977, Bombay:

Gopāla Kṛṣṇa: We can advertise them in prestigious papers like Reader's Digest or printer's...

Prabhupāda: Nice advertisement. Spend some money.

Gopāla Kṛṣṇa: That will increase our prestige.

Prabhupāda: Oh, yes.

Gopāla Kṛṣṇa: But we should advertise in America as Bhaktivedanta Book Trust, not Hare Kṛṣṇa.

Prabhupāda: No, no. As Bhaktivedanta Book Trust. Actually, we have to keep ourselves.

Gopāla Kṛṣṇa: Yes. Advertise as BBT, because no connection with Hare Kṛṣṇa.

Prabhupāda: If you have got excess money, you can advertise. There is no need of keeping money. Spend.

Room Conversation -- January 9, 1977, Bombay:

Prabhupāda: But wherever you advertise, it must be prominent. It must immediately come to the notice. You can spend little more.

Gopāla Kṛṣṇa: Actually, this advertising will also increase our college orders, because even college professors and librarians read papers. So when our salesmen go there, they'll say, "Oh, I saw your advertisement in the papers."

Prabhupāda: On nice pages(?) you just give your... Another proposal was that, some New York or somewhere somebody is proposing to sell individually. Who was that?

Jagadīśa: Encyclopedia?

Prabhupāda: Like that.

Arrival of BBT Manager -- January 9, 1977, Bombay:

Prabhupāda: No, Hindi we shall advertise differently.

Gopāla Kṛṣṇa: In Hindi papers.

Hari-śauri: Advertise in Hindi.

Prabhupāda: Hindi, yes. And this is English. In this way I have given the idea. We'll make the space contract and ask them the concession, because it is charitable...

Gopāla Kṛṣṇa: That we will get.

Prabhupāda: Yes. In this way immediately arrange.

Arrival of BBT Manager -- January 9, 1977, Bombay:

Prabhupāda: Yes. We are getting advertise, publicity, paying nothing. This is our profit.

Rāmeśvara: We still have to work very hard to defeat them.

Prabhupāda: Oh, yes. That is necessary. You don't sleep. Never Kṛṣṇa said to Arjuna that "I am your friend. I am God. You sleep here. (laughter) I'll do everything." No! "You must fight." That is wanted. Yuddhyasva mām anusmara: (BG 8.7) "You fight and remember Me. Then I'll do everything." This is an opportunity of remembering Kṛṣṇa always—"Kṛṣṇa, save us." (break) So what are these pictures? Against us?

Rāmeśvara: Yes. This shows that if they kidnap you and they convince you to give up your belief in God, you will be very happy. You will have nice girlfriend. You will be very happy.

Room Conversation -- January 10, 1977, Bombay:

Gopāla Kṛṣṇa: After meeting with Mr. Narayana tomorrow I feel that I... What we first asked him for was some free advertisement, free advertising space that sometimes he gets. He says we'll have to write to Madras to the head office.

Prabhupāda: That he'll do... If we get free, you send.

Gopāla Kṛṣṇa: No, if they just tell me that will take a week for them to get the answer, then should I wait for a week before starting the advertising campaign?

Prabhupāda: No, the free, that is consideration. Let them give freely. You take advantage.

Gopāla Kṛṣṇa: OK.

Conversation on Train to Allahabad -- January 11, 1977, India:

Rāmeśvara: It's forcing us to become expert in different fields.

Prabhupāda: Yes.

Rāmeśvara: You said, "Take the opportunity to be well advertised."

Prabhupāda: Yes. Yes.

Conversation on Train to Allahabad -- January 11, 1977, India:

Prabhupāda: It is not imposing. It is good philosophy. We are canvassing, "Take it. You'll be benefited." And they are being benefited. Those who are reading, they are being benefited. Just like we are canvassing. We are Americans. You are not benefited. Therefore you are... Our Guru Mahārāja, Indian, he is not coming. We are doing, because we are benefited. We know we are benefited. Therefore it must be spread. That is our success. "Good thing must be given." Why you are advertising big, big order(?), "Please come and purchase Ford car," "Purchase Chevrolet car"? Yearly. Why you are canvassing?

Rāmeśvara: Because we think it is nice. To make money.

Prabhupāda: Ah. Why you are imposing your so-called goodness to others and spending so much money? Why you are doing?

Conversation and Instruction On New Movie -- January 13, 1977, Allahabad:

Prabhupāda: Hm? They cannot. They... Those who are intelligent, they are making something, Śrīdhara Mahārāja and others. But this man was envious, this Tīrtha Mahārāja, because... He advertised that he is the only favorite student of Bhaktisiddhānta Sarasvatī. (laughs) But spiritually he was empty. Materially he was capable, how to manage things. But spiritually he was zero. That Prabhupāda also knew and everyone knows. He had no spiritual understanding. Materially he helped Guru Mahārāja how to organize. Therefore he liked him, that "This man is expert manager."

Conversation and Instruction On New Movie -- January 13, 1977, Allahabad:

Prabhupāda: And we are not taking any profit. Neither the seller, neither the author is taking any profit. So there is enough money. You haven't got to pay either to the seller or to the writer, then why not spend the whole income? No profit. So we save income tax. And whatever little excess is there, (indistinct), advertise or pay some gṛhasthas some pocket expenses. In this way make it meet. No profit. By our arrangement there is no question of profit but even there is profit, we should pay the gṛhasthas some expenditure. He has... Family man there is... In this way, make always no profit. I was doing from the very beginning (indistinct), then I began to sell books. I was working, I was selling, I was collecting, I was spending, going to the printer, everything. Forcing (indistinct) I was publishing. Work nicely. If I don't force (indistinct), they'll not give me the concession rate, still I am doing. So I think this book department (indistinct) all right, you don't require to invest. But whatever income you'll get from this record business, spend it for giving prasādam. So we have got so many centers, they will feed.

Room Conversation -- January 15, 1977, Allahabad:

Rāmeśvara: But the real problem is the businessmen, because they can influence the mass of people by advertising.

Prabhupāda: The mass of people should be educated. Just like we are educating, "No meat-eating." So automatically the meat-selling, slaughterhouse will be stopped.

Room Conversation -- January 21, 1977, Bhuvanesvara:

Prabhupāda: The woman sannyāsī, Rāmakrishna Mission has.

Rāmeśvara: He's... What is it? Śivānanda? Divine Light. They advertise, "Come to our summer camp for yoga practice, and our women will teach you." They are swamis.

Gargamuni: His students sued him one time because he preaches brahmācārya.

Prabhupāda: I have seen their sannyāsī kissing woman on the street.

Room Conversation -- January 21, 1977, Bhuvanesvara:

Prabhupāda: Skyscraper.

Rāmeśvara: That's the plan. We're making money by truck business. (break) ...the farms. Sometimes we may invest in some advertising or promotion. And you gave Gopāla Kṛṣṇa the hint that he should take paid ads in the newspapers.

Prabhupāda: Hm.

Rāmeśvara: So in America...

Prabhupāda: If there is response, good.

Rāmeśvara: We should experiment in different areas also in America.

Prabhupāda: America, I don't think so good.

Room Conversation with Film Producer about Krsna Lila -- January 22, 1977, Bhuvanesvara:

Guest (2): No, no...

Prabhupāda: You just now told. And your Orissa man says, "What is God?" Just try to understand your position. You are advertising that you know Kṛṣṇa very well, and again you are asking, "What is God?"

Guest (2): No, devotees...

Guest (1): Kṛṣṇa, I mean to say that Kṛṣṇa devotees.

Prabhupāda: No, no, Kṛṣṇa devotee... You are saying that your Orissa is very much great advanced in understanding Kṛṣṇa, and your Orissa man is asking, "What is God?" This is contradictory. He does not know what is Kṛṣṇa. Otherwise there was no question to ask, "What is God?" Kṛṣṇas tu bhagavān svayam (SB 1.3.28). He should have known. But you have forgotten. Admit this.

Morning Walk -- January 24, 1977, Bhuvanesvara:

Prabhupāda: Nothing. And on account of their helplessness, these rascals are enjoying: "Come here in the club, in the shop." Advertise, "Topless, bottomless." This is going on. And they claim to be civilized.

Evening Conversation -- January 25, 1977, Puri:

Prabhupāda: Yes. No, you can accept a suitable situation according to your convenience. There is brahmacārī, gṛhastha, vānaprastha, sannyāsa. Four orders are there. Whichever is suitable for you, accept. But don't forget the problem and the aim of life. And we don't want men giving some quotation from a book just like these so-called scholars do. He has not gone through the book, but take some suitable passage and note, and then he advertises himself that he has studied so many book. "Bibliography." Is it not? So-called scholar?

Satsvarūpa: Footnotes, bibliography.

Prabhupāda: Footnote scholar they are now.

Room Conversation -- January 27, 1977, Puri:

Prabhupāda: One book, and we have got eighty-four books. Come on. At least our books will be advertised.

Hari-śauri: Just like that demon on that radio show, after all his spouting out nonsense, at the end he said, "Well, I suppose we'll just have to read the books and find out." Their trick is to try to distract the attention from the books. Because they know the books are very perfect, so they try to say that that's not the issue, what's in the books. The issue is that we're not following what's in the books.

Prabhupāda: But say we are not following. So prove it.

Room Conversation -- January 27, 1977, Puri:

Prabhupāda: Everything. Written in the book, and we're doing that. Take this stand. More and more agitation there will be; our books will be advertised. The people will be curious to know. "What is in the book? Let us purchase?"

Gargamuni: Yes. We should utilize this case as a means of advertising your books.

Prabhupāda: Yes.

Morning Walk -- January 29, 1977, Bhuvanesvara:

Prabhupāda: They have "mation." What is that? "Cremation"? (break)

Satsvarūpa: This year in the United States several temples had very good success by advertising a cooking class in the college, because many times the students, they don't want to come when they see Bhagavad-gītā or bhakti-yoga. But they would see "Indian Cooking," and they would go, and in the class they would teach how to make cooking, but then they would preach, "And so this food should be offered to God, and this is the Bhagavad-gītā." In this way it was much...

Prabhupāda: Very good. This is very nice.

Room Conversation with Svarupa Damodara -- January 30, 1977, Bhuvanesvara:

Prabhupāda: Life From Life, we are already advertising in our BBT list.

Hari-śauri: Yes. It's already listed there.

Svarūpa Dāmodara: We plan to have our book about five hundred pages. And we should finish it by fall. We feel it's major work. The difficult part is that establish from science, comparative study... And we have finished that. Next stage is... It's not very difficult. It's about, they call, fossil, these bones... We're going to say something about it, but that's not much. Then conclusion...

Prabhupāda: So you are scientist, devotee, and kṣatriya. As kṣatriya you'll force: (laughing) "You must believe this, or I will kill you." (laughter) And as scientist, the convincing argument... And as devotee, Kṛṣṇa will help you. That's all Yuddhyasva mām anusmara (BG 8.7). That is Kṛṣṇa's word, "Fight! And remember Me." That's all. Combination kṣatriya, devotee, and scientist. Very good combination. Kṣatriya does not know beyond two things—victory or death. No third thing. That is kṣatriya. In a fighting, if I do not gain victory, then I must die. Two things. That is kṣatriya spirit. Whenever there is fight between the two kṣatriya, one must die. That is last word. No compromise. Jarāsandha and Bhīma, fighting for twenty-eight days, in the evening they were friends, but the fighting went on until one is dead. That is kṣatriya's fighting. Where is that spirit now? I think in Europe also there was the knights.

Morning Walk -- January 31, 1977, Bhuvanesvara:

Prabhupāda: He is openly. His philosophy is how to enjoy women, tantric.

Satsvarūpa: Yes. He advertises sex for..., yoga for two. He has a special price that a couple can come and learn tantra-yoga in America. And then Guru Maharaj-ji, he married.

Prabhupāda: Tantra-yoga means they will have sex, and he will be able not to discharge. That is tantra-yoga. The woman likes a man who does not easily discharge. This is tantra-yoga. So he is teaching that art or science. They will prove their tantric success that while sex there is no discharge.

Morning Walk -- February 2, 1977, Bhuvanesvara:

Prabhupāda: Dirty. Actually they are earning for them. Taxation. They have got law, and they are advertising...

Satsvarūpa: "Don't cheat on your tax."

Prabhupāda: "Don't cheat..."

Satsvarūpa: "Or you'll be persecuted."

Prabhupāda: Who is cheating? They're cheating. Just see. They are working hard; they are cheating. And they, by taxation getting money and living very comfortable, they are not cheating.

Gargamuni: They are greater cheaters.

Prabhupāda: Yes. This is Kali-yuga.

Room Conversation Varnasrama System Must Be Introduced -- February 14, 1977, Mayapura:

Prabhupāda: No, you are advertising, "Ramakrishna Avatara." "Bhagavan Ramakrishna." "Bhagavan Ramakrishna." Everyone is God—then why you are after God? You remain. You are servant of your wife, your prostitute. Then you are also devotee because everyone is God. A prostitute-hunter is also devotee because he's devoted to the prostitute and prostitute is God. Then why you search out another God? Hm? Everyone is God. Why you search out another God? Why you bring Ramakrishna God? Better remain satisfied with your prostitute, your dog.

Room Conversation -- February 14, 1977, Mayapura:

Prabhupāda: Yes. That will advertise us. Indirect profit.

Tamāla Kṛṣṇa: Yeah. So many people now are being forced to take our side and defend us. So many, all the intelligent people of the country, they are supporting us.

Prabhupāda: That is our profit.

Room Conversation -- February 14, 1977, Mayapura:

Brahmānanda: Initially there was a big conference of all the lawyers and they were all indirectly supporting our position. They just wanted to advertise this big controversy. They say that this controversy is the most important issue of the 1970's. Just like in the 1960's, the Vietnam War was a big issue. So it's becoming very important.

Prabhupāda: Hare Kṛṣṇa movement. So we have got very good certification by the psychiatrist of Calcutta University. You have seen it?

Tamāla Kṛṣṇa: I don't think I've seen that yet.

Evening Darsana -- February 15, 1977, Mayapura:

Prabhupāda: They were educated because they are fond of going to pilgrimage by walking. They would go... Suppose from here, Navadvīpa, one has to go to Vṛndāvana. He would make his will, because he does not know whether he'll come back or not. Long distance, thousand miles, you have to go by, on leg. They used to go. So they were advertised that "No. Now you'll have not to walk. The Company, they're making very easy going railway." So they received it, "Oh! (Hindi)" (laughs) But their idea was to draw all the raw materials from villages and send it to England.

Tamāla Kṛṣṇa: But they advertised, "Now you can go..." Prabhupāda: "Now you can go to tīrtha by nice railway."

Evening Darsana -- February 15, 1977, Mayapura:

Prabhupāda: Then again operated.

Tamāla Kṛṣṇa: Yes, another operation. Then another thing they were describing that there was a patient who was dying. There was no chance of his recovery, but still, in order to get... The man was a big man. So the television was covering because he was an important political figure. So the doctor performed a big brain operation, even though there was no purpose whatsoever, so that he could get advertised on the television as a very important doctor. And at one point he said, "Now bring in the television," and he cut the man's head and did a whole operation for no purpose at all. The person died anyway. But he was given advertisement that he was the most important surgeon. And they talk amongst themselves. She knew all this.

Prabhupāda: They were arranging my brain operation.

Evening Darsana -- February 15, 1977, Mayapura:

Brahmānanda: With loudspeakers and... We were very ambitious. So the people, they'd never seen anything like this, and so they accepted it. But then after a while, they resented. If you become too much... Actually, the governments feel very threatened. That was one of the reasons why you were not permitted to land in Kenya, because it was so much advertised, they put banners across the main avenue and radio, TV announcement, posters. They saw this as a..., something that will eclipse their government, their own president. You were more famous. (Prabhupāda laughs) Therefore they tried to say, "No, I am more famous." So therefore they didn't want you to come.

Tamāla Kṛṣṇa: So it's better in some cases to be a little cautious, low key. Better to go slowly sometimes than very...

Prabhupāda: Yes. Not become aggressive.

Room Conversation -- February 18, 1977, Mayapura:

Prabhupāda: Yes. And that is good for human being. That you have to convince. And actually that is fact. They are in ignorance. And they are advertising as scientist, philosopher-false propaganda. That is my view from the very beginning. They are nothing, all bokās. My Guru Mahārāja used to say. In the beginning I could not understand, that "Why he says everyone is bokā?" (laughs) Actually that is fact. They do not know the value of life.

Room Conversation -- February 18, 1977, Mayapura:

Prabhupāda: "Your Bible, you take, but we have got our Kṛṣṇa. Dharmāviruddha-kāma. Then why you are taking contraceptive, rascal? You're killing your children. That is very good? Unrestricted sex, and when she is pregnant you kill. Are you human being or rākṣasa demon?" Challenge them like this.

Hari-śauri: I saw a Chicago newspaper. I think Jayapatākā's mother must have brought it. And there was a page, and there was two big columns advertising abortion, so many different places you could go...

Prabhupāda: Everyone knows.

Room Conversation about BTG the Moon -- February 18, 1977, Mayapura:

Prabhupāda: He's very clever.

Tamāla Kṛṣṇa: Yes. A good businessman. They outright... This they outrightly say. "This is not religion. No question of religion, nothing about God." They advertise like that. "It is not religion."

Prabhupāda: That is true.

Room Conversation -- February 19, 1977, Mayapura:

Prabhupāda: No, it is not possible. That I'm certain. It is advertising indirectly. (laughs)

Hari-śauri: Will things get physically violent?

Prabhupāda: Well, the violence there may be. It doesn't matter.

Arrival of Devotees -- February 24, 1977, Mayapura:

Tamāla Kṛṣṇa: This is very good, putting the quantity on the cover. It's very impressive. (devotees talking among themselves about books) It's like McDonald's. They advertise...

Prabhupāda: This is the combination of American money and Indian culture. This is the result. In every field of our activities, this will prove wonderful, American money and Indian culture. Andha-paṅgu-nyāya. Therefore Kṛṣṇa sent me to America. "Go America." Generally people come to Western country means London. But I never thought of that. I thought, "I shall go to New York," from the very beginning.

Room Conversation With Artists and About BTG -- February 25, 1977, Mayapura:

Hari-śauri: If you advertise the mahā-mantra gives some material benefit, isn't that an offense?

Prabhupāda: Then that is aparādha.

Hari-śauri: Yes.

Prabhupāda: That is aparādha.

Room Conversation With Artists and About BTG -- February 25, 1977, Mayapura:

Prabhupāda: Yes. That is very bad offense.

Hari-śauri: So we're actually advertising the process of devotional service, not just simply haphazard chanting.

Prabhupāda: First of all we are chanting just to make him little attracted. Ādau śraddhā.

Room Conversation -- February 28, 1977, Mayapura:

Hari-śauri: Vṛndāvana is well enough advertised now that the guesthouse should be full all the time, but it's not full.

Prabhupāda: The thing is, it is guesthouse, and once it is advertised that the food is not good, nobody comes.

Room Conversation -- April 5, 1977, Bombay:

Prabhupāda: They are also ready to...

Girirāja: Yes, because that's the rate I established. We checked the market rate. Plus we want them to give six months of rent in advance, plus we want another benefit from them. I was recently in Hyderabad, and I saw an advertisement in the Hindu paper of Madras by a temple, which advertised the deity of the temple and said you can make a donation, and you can make a donation at any of the branches of the Indian bank, Bank of Madras. So one of the things I have been talking to these banks is when we open a Bombay temple we would like to try this approach here, advertise the Deities, have a small story about the Deities, and say anyone who wants to make a donation can make it at any branch of State Bank of India without any charge. And then the bank must agree to give us this service, collect the money and remit to us. So with the banks who have been coming I have been asking them...

Prabhupāda: They will deposit in Bombay.

Morning Conversation -- April 11, 1977, Bombay:

Tamāla Kṛṣṇa: Business people. "Mr. Raja Gopalan said that the scheme would soon be advertised for attracting women by providing them special intrastructural facilities to operate as a closely knit unit."

Prabhupāda: Abortion. What is that abortion?

Tamāla Kṛṣṇa: It's not abortion, but some kind of opportunity for women to do business together.

Prabhupāda: The same, sense enjoyment, maithuna. All these rogues and thieves and bokā.

Conversations -- April 19, 1977, Bombay:

Prabhupāda: Yes. He advertised himself, he is only (indistinct).

Tamāla Kṛṣṇa: Surabhī.

Prabhupāda: Hm. And neither he has mentioned his guru's name nor others' name, as if he is doing everything. His ambition is only... Yes. Not a single place, any other swamiji or swami, as if he is, it is his idea and he will supply money and everything, like that. And without any sanction of a committee he has come to pay whimsically. So everything will be done like that. There are so many mistakes. You read it. Here. Similarly, everything is being done, it is Surabhī Mahārāja. Have you read already?

Tamāla Kṛṣṇa: Yes.

Second Meeting with Mr. Dwivedi -- April 24, 1977, Bombay:

Prabhupāda: ...plus spiritual idea. Gandhi had no spiritual program. Therefore it was a failure. But here that simple living plus spiritual program, that will affect.

Mr. Dwivedi: Just to rephrase, I have written this...

Tamāla Kṛṣṇa: I can go over that. That's advertising. I can do this with him outside, Śrīla Prabhupāda.

Mr. Dwivedi: I have written this letter for you so that...

Prabhupāda: You read it.

Conversation with Vedic Astronomer -- April 30, 1977, Bombay:

Prabhupāda: "Astronomer knowing the planetary system," you can advertise. "Expert astronomer who knows the planetary systems as described..."

Tamāla Kṛṣṇa: "...in Śrīmad-Bhāgavatam."

Prabhupāda: Hm.

Tamāla Kṛṣṇa: Yeah, we can advertise. Instead of having somebody going all over India.

Prabhupāda: He assured that he has found out an expert. The other man did not come because he does not know.

Tamāla Kṛṣṇa: Patita said that these were the two top men in all of India, guaranteed.

Prabhupāda: Let us see what does he do.

Evening Darsana -- May 9, 1977, Hrishikesh:

Prabhupāda: And big, big leaders, they are utilizing Bhagavad-gītā for so-called nationalism. Why? There is not a single word as "nationalism." As Kṛṣṇa says, sarva-yoniṣu kaunteya (BG 14.4). Where is nationalism? There is no question of nationalism. So the difficulty is they do not understand even a line of Bhagavad-gītā, and still, the so-called scholars, philosophers, politicians, they are advertising that "I am student." They do not understand even a line of... This is my challenge. What do you think? They do not understand. Even Gandhi did not understand, not a single line.

Evening Darsana -- May 15, 1977, Hrishikesh:

Prabhupāda: They have also manufactured. (laughter) This is going on. So Vedic injunction is tad-vijñānārthaṁ sa gurum eva abhigacchet (MU 1.2.12). Guru is required to understand tad-vijñānam, transcendental science, not for any material understanding. Material understanding, there are so many chemists, (sic:) physists and many other department of... When we speak of guru, it means beyond this material world. For that purpose we require guru. So... Just like now it is being very much advertised that "You execute meditation. Your mind will be strong. Your health will be strong." That means from material point. But keeping your health strong, the medical science is there and so many other thing. But people are taking advantage of this yoga system. The śāstra says that dhyānāvasthita-tad-gatena manasā paśyanti yaṁ yoginaḥ (SB 12.13.1). He is yogi who is meditating and mind is fully absorbed in Kṛṣṇa consciousness. Otherwise it is material. Material things does not require... Maybe a gymnastic, muṣṭika.

Discussions -- June 2, 1977, Vrndavana:

Prabhupāda: Yes.

Rāmeśvara: So if this document is prepared, it does not have to be advertised, but if at any point there is some contention, we can show that this was...

Prabhupāda: Made.

Morning Talk -- June 27, 1977, Vrndavana:

Prabhupāda: Hot water? There is... (pause) (break) ...advertised here. Why thousands of Americans come here, did not inquire about Vivekananda? They never inquire. Do they? Eh?

Devotee (1): No.

Prabhupāda: Then what kind of preaching he has done? Nobody knows him. This common sense they haven't got. And here it is advertised, "Vivekananda has converted whole America into Vedantist." (laughs) And they take money for that. (pause) Pradyumna may see me ten minutes a day. That will be simplified. He comes after week.

Letter from Yugoslavia--'Books!' -- June 30, 1977, Vrndavana:

Tamāla Kṛṣṇa: "She also," this person who said that, that all the intellectuals should be familiar with the books, "she also bought the Śrīmad-Bhāgavatam standing order and promised to advertise your books among her colleagues."

Prabhupāda: Just see how Kṛṣṇa...

Tamāla Kṛṣṇa: "Even more pleasing was my conversation with the chairman of the Comparative Literature program. He bought both standing orders for the department library, and he wants to speak with his colleagues, who are interested in India. He feels both or one of them..."

Prabhupāda: This will increase India's cultural program. And the government is not... You have to show to the government.

Room Conversation during lunchtime -- July 8, 1977, Vrndavana:

Prabhupāda: No, I know that, that... What is that? Spectacle cleaner. It is ordinary tissue paper, and they advertise in such a way, getting money. Make any soda bicarb and advertise it as very good tonic.

Tamāla Kṛṣṇa: Yeah, they sell everything.

Prabhupāda: And they know the art.

Room Conversation -- July 27-28, 1977, Vrndavana:

Prabhupāda: Thank you very much.

Gopāla Kṛṣṇa: These are all from your books, and this also advertises your books because on the back it's written, "Painting from..."

Prabhupāda: Such and such book.

Room Conversation -- August 8, 1977, Vrndavana:

Prabhupāda: Just see. How they are distorting history and everything. And in Mahābhārata... He's advertising himself as staunch student of Bhagavad-gītā, and he is distorting the meaning in so many ways. That is his business. And he's mahātmā. Mahātmā means mahātmānas tu māṁ pārtha daivīṁ prakṛtim āśritāḥ, bhajanty ananya... (BG 9.13). Mahātmā is a great devotee who has no other business than to obey the orders of Kṛṣṇa. Bhajanti. Bhajana-sevā. And he's is discarding, distorting, and he's mahātmā. Just see. If you study, scrutinizing, these men have done greatest disservice to the country, to the people in general. And they have received no result. And I have worked ten years only with Bhagavad-gītā As It Is.

Room Conversation -- October 3, 1977, Vrndavana:

Hari-śauri: Yes. Advertises them very nicely without...

Tamāla Kṛṣṇa: And they get raises. They get promotions. But they've lost money instead of gotten more, because of the way they've dealt with Prabhupāda.

Hari-śauri: Mean consciousness. Kṛpaṇas.

Tamāla Kṛṣṇa: I didn't want you to have to get involved again, Śrīla Prabhupāda, with them.

Prabhupāda: Therefore I say do the needful.

Room Conversation -- October 6, 1977, Vrndavana:

Prabhupāda: No, three lakhs we have got.

Gopāla Kṛṣṇa: Okay. Because this will be a professional go-down then. Also New Zealand is ordering books from India, and the second print of the Bhagavad-gītā, which is going to leave on the 10th of October, that has come out even better than the American, the color work. I'm going to show it to Hari-śauri and you. Actually we should print some Bhāgavatams also, because many Bhāgavatams are out of print, and I have been using this mail order company. We are advertising our Gītā, and we've already sold more than thousand Gītās in two months. And this mail order company is paying for the advertisement. So they are very keen to also promote the Bhaktivedanta Encyclopedia. But before I do that, I must have all your Bhāgavatams in stock, because as the order comes, we have to fulfill them right away. This is working out to be very, very big, Śrīla Prabhupāda, this mail order technique. That is, we advertise, and the people write...

Prabhupāda: And print Hindi books, Gujarati books also.

Room Conversation -- October 6, 1977, Vrndavana:

Prabhupāda: Very nice.

Tamāla Kṛṣṇa: I think it's very beautiful. Very artistic. Very feeling... It shows a tremendous amount of feeling. It also advertises all of your books, so they place it in libraries. Libraries like to have it because you're a very..., most prominent author. People usually have a book display.

Prabhupāda: Very nice.

Room Conversation -- October 26, 1977, Vrndavana:

Prabhupāda: Not to advertise.

Tamāla Kṛṣṇa: No. I don't want to advertise. And I was thinking not to stay at anybody else's temple. To stay on our own. Then no one will disturb.

Prabhupāda: Yes. All right.

Room Conversation -- October 27, 1977, Vrndavana:

Prabhupāda: And very scientifically presented. And Bhaktivedanta Institute is advertised.

Tamāla Kṛṣṇa: Hm. Free of charge.

Svarūpa Dāmodara: Yes.

Prabhupāda: It is a good article.

Room Conversation -- October 27, 1977, Vrndavana:

Prabhupāda: Bhaktivedanta Institute is doing something scientifically to understand God consciousness. That is proof. And it is well advertised. And we shall go on proceeding like that more and more. So many scientists, foreign and local, they participated, discussed. It is not ordinary thing. Hm?

Guest (2): Jaya.

Prabhupāda: The importance of Bhaktivedanta Institute is there, not that theory molecule. Come on. We are challenging. Discuss like scientist, not like sentimentalists.