Addicted to sense gratification

Expressions researched:
"addicted to material sense enjoyment" |"addicted to material sense gratification" |"addicted to materialistic way of sense gratification" |"addicted to sense enjoyment" |"addicted to sense gratification" |"addicted to sense gratifying processes" |"addicted to unrestricted sense gratification" |"addicted to" |"sense gratification"

Notes from the compiler: "addict* sense "@10

BG Chapters 13 - 18

The mind is generally addicted to sense gratifying processes; but when the mind turns to the Supersoul, one becomes advanced in spiritual understanding.

BG 13.29, Purport:

The living entity, by accepting his material existence, has become situated differently than in his spiritual existence. But if one understands that the Supreme is situated in His Paramātmā manifestation everywhere, that is, if one can see the presence of the Supreme Personality of Godhead in every living thing, he does not degrade himself by a destructive mentality, and he therefore gradually advances to the spiritual world. The mind is generally addicted to sense gratifying processes; but when the mind turns to the Supersoul, one becomes advanced in spiritual understanding.

SB Canto 1

In this age, many unscrupulous men manufacture their own religious faiths which are not based on any revealed scriptures, and very often people who are addicted to sense gratification are attracted by such institutions.

SB 1.1.10, Purport:

In this age, men are victims not only of different political creeds and parties, but also of many different types of sense-gratificatory diversions, such as cinemas, sports, gambling, clubs, mundane libraries, bad association, smoking, drinking, cheating, pilfering, bickerings, and so on. Their minds are always disturbed and full of anxieties due to so many different engagements. In this age, many unscrupulous men manufacture their own religious faiths which are not based on any revealed scriptures, and very often people who are addicted to sense gratification are attracted by such institutions. Consequently, in the name of religion so many sinful acts are being carried on that the people in general have neither peace of mind nor health of body. The student (brahmacārī) communities are no longer being maintained, and householders do not observe the rules and regulations of the gṛhastha-āśrama. Consequently, the so-called vānaprasthas and sannyāsīs who come out of such gṛhastha-āśramas are easily deviated from the rigid path. In the Kali-yuga the whole atmosphere is surcharged with faithlessness. Men are no longer interested in spiritual values. Material sense gratification is now the standard of civilization. For the maintenance of such material civilizations, man has formed complex nations and communities, and there is a constant strain of hot and cold wars between these different groups. It has become very difficult, therefore, to raise the spiritual standard due to the present distorted values of human society.

One type of bad men are those who are simply addicted to vicious work for sense satisfaction and so suffer the consequence.

SB 1.5.40, Purport:

As far as the bad men are concerned, they are also four in number: (1) those who are simply addicted to the mode of progressive fruitive work and thus are subjected to the accompanying miseries, (2) those who are simply addicted to vicious work for sense satisfaction and so suffer the consequence, (3) those who are materially very much advanced in knowledge, but who suffer because they do not have the sense to acknowledge the authority of the Almighty Lord, and (4) the class of men who are known as atheists and who therefore purposely hate the very name of God, although they are always in difficulty.

SB Canto 3

For those who are addicted to sense enjoyment, spiritual realization is not possible.

SB 3.20.53, Purport:

The word viraktimat in this verse means "possessed of the qualification of renunciation." Spiritual realization cannot be attained by materialistic persons. For those who are addicted to sense enjoyment, spiritual realization is not possible. In Bhagavad-gītā it is stated that those who are too attached to seeking material possessions and material enjoyment cannot reach yoga-samādhi, absorption in Kṛṣṇa consciousness. Propaganda that one can enjoy this life materially and at the same time spiritually advance is simply bogus. The principles of renunciation are four: (1) to avoid illicit sex life, (2) to avoid meat-eating, (3) to avoid intoxication and (4) to avoid gambling. These four principles are called tapasya, or austerity. To absorb the mind in the Supreme in Kṛṣṇa consciousness is the process of spiritual realization.

After describing the necessity of married life, Kardama Muni asserts that marriage and other social affairs are stereotyped regulations for persons who are addicted to material sense enjoyment.

SB 3.21.17, Purport:

After describing the necessity of married life, Kardama Muni asserts that marriage and other social affairs are stereotyped regulations for persons who are addicted to material sense enjoyment. The principles of animal life—eating, sleeping, mating and defending—are actually necessities of the body, but those who engage in transcendental Kṛṣṇa consciousness, giving up all the stereotyped activities of this material world, are freed from social conventions. Conditioned souls are under the spell of material energy, or eternal time—past, present and future—but as soon as one engages in Kṛṣṇa consciousness, he transcends the limits of past and present and becomes situated in the eternal activities of the soul.

SB Canto 4

Persons who are too much addicted to the childish activities of economic development and sense gratification are sometimes especially favored by the Lord when He destroys their construction of these things.

SB 4.22.36, Purport:

The Lord's so-called blessings of economic development and sense gratification will be conclusively dissolved by destruction. At the end of this Kali-yuga, the Lord will appear as the incarnation of Kalki, and His only business will be to kill all human beings on the surface of the globe. After that killing, another golden age will begin. We should therefore know that our material activities are just like childish play. Children may play on the beach, and the father will sit and watch this childish play, the construction of buildings with sand, the construction of walls and so many things, but finally the father will ask the children to come home. Then everything is destroyed. Persons who are too much addicted to the childish activities of economic development and sense gratification are sometimes especially favored by the Lord when He destroys their construction of these things.

Lord Caitanya consequently wanted this Kṛṣṇa consciousness movement to be preached on the western side of the world so that people addicted to sense gratification might be benefited by His teachings.

SB 4.25.52, Purport:

The sunrise is first visible from the eastern side—the Bay of Bengal—and gradually it progresses toward the west. It is practically experienced that people in the West are more addicted to sense gratification. Śrī Caitanya Mahāprabhu Himself has certified: paścimera loka saba mūḍha anācāra (CC Adi 10.89). The more one goes to the western side, the more he will find people disinterested in spiritual life. He will find them behaving against the Vedic standards. Because of this, people living in the West are more addicted to sense gratification. In this Bhāgavatam it is confirmed: āsurī nāma paścād dvāḥ. In other words, the population on the western side is interested in an asuric civilization, that is, a materialistic way of life. Lord Caitanya consequently wanted this Kṛṣṇa consciousness movement to be preached on the western side of the world so that people addicted to sense gratification might be benefited by His teachings.

When a person is attacked by the invalidity of old age and is still addicted to sense gratification, he gradually loses all his personal beauty, intelligence and good possessions.

SB 4.28.6, Translation and Purport:

When King Purañjana was embraced by Kālakanyā, he gradually lost all his beauty. Having been too much addicted to sex, he became very poor in intelligence and lost all his opulence. Being bereft of all possessions, he was conquered forcibly by the Gandharvas and the Yavanas.

When a person is attacked by the invalidity of old age and is still addicted to sense gratification, he gradually loses all his personal beauty, intelligence and good possessions. He thus cannot resist the forceful attack of the daughter of Time.

SB Canto 7

Rather, those bereft of knowledge of the Lord are bound by the material laws. They are factually addicted to sense gratification, and their target is woman.

SB 7.6.17-18, Translation:

My dear friends, O sons of the demons, it is certain that no one bereft of knowledge of the Supreme Personality of Godhead has been able to liberate himself from material bondage at any time or in any country. Rather, those bereft of knowledge of the Lord are bound by the material laws. They are factually addicted to sense gratification, and their target is woman. Indeed, they are actually playthings in the hands of attractive women. Victimized by such a conception of life, they become surrounded by children, grandchildren and great-grandchildren, and thus they are shackled to material bondage. Those who are very much addicted to this conception of life are called demons. Therefore, although you are sons of demons, keep aloof from such persons and take shelter of the Supreme Personality of Godhead, Nārāyaṇa, the origin of all the demigods, because the ultimate goal for the devotees of Nārāyaṇa is liberation from the bondage of material existence.

Why, then, should people not engage in His devotional service? Why are they so addicted to unnecessarily producing artificial paraphernalia for sense gratification?

SB 7.7.38, Translation:

O my friends, sons of the asuras, the Supreme Personality of Godhead in His Supersoul feature always exists within the cores of the hearts of all living entities. Indeed, He is the well-wisher and friend of all living entities, and there is no difficulty in worshiping the Lord. Why, then, should people not engage in His devotional service? Why are they so addicted to unnecessarily producing artificial paraphernalia for sense gratification?

It is abominable for a person living in the gṛhastha-āśrama to give up the regulative principles, for a brahmacārī not to follow the brahmacārī vows while living under the care of the guru, for a vānaprastha to live in the village and engage in so-called social activities, or for a sannyāsī to be addicted to sense gratification.

SB 7.15.38-39, Translation:

It is abominable for a person living in the gṛhastha-āśrama to give up the regulative principles, for a brahmacārī not to follow the brahmacārī vows while living under the care of the guru, for a vānaprastha to live in the village and engage in so-called social activities, or for a sannyāsī to be addicted to sense gratification. One who acts in this way is to be considered the lowest renegade. Such a pretender is bewildered by the external energy of the Supreme Personality of Godhead, and one should either reject him from any position, or taking compassion upon him, teach him, if possible, to resume his original position.

SB Canto 8

Those who are too addicted to sense gratification are advised to practice the mystic yoga system, or aṣṭāṅga-yoga system, consisting of yama, niyama, āsana, prāṇāyāma, pratyāhāra and so on. In this way, one can control the senses.

SB 8.19.21, Purport:

The material world is an illusory energy to deviate the living entities from the path of self-realization. Anyone who is in this material world is extremely anxious to get more and more things for sense gratification. Actually, however, the purpose of life is not sense gratification but self-realization. Therefore, those who are too addicted to sense gratification are advised to practice the mystic yoga system, or aṣṭāṅga-yoga system, consisting of yama, niyama, āsana, prāṇāyāma, pratyāhāra and so on. In this way, one can control the senses. The purpose of controlling the senses is to stop one's implication in the cycle of birth and death.

SB Cantos 10.14 to 12 (Translations Only)

SB 10.89.23, Translation:

(The brāhmaṇa said:) This duplicitous, greedy enemy of brāhmaṇas, this unqualified ruler addicted to sense pleasure, has caused my son's death by some discrepancies in the execution of his duties.

CC Madhya-lila

There are many Māyāvādīs and those overly addicted to material sense enjoyment. None of these can be compared to a person who is purely engaged in preaching Kṛṣṇa consciousness.

CC Madhya 8.83, Purport:

There are also nondevotees who compose unauthorized songs, who establish different temples for money, who worship the Deity as priests for salaries, who accept caste brahmanism as all in all, and who do not know the value of a pure Vaiṣṇava. Actually the caste brāhmaṇas of the smārta community are opposed to the principles of the Sātvata-pañcarātra. Furthermore, there are many Māyāvādīs and those overly addicted to material sense enjoyment. None of these can be compared to a person who is purely engaged in preaching Kṛṣṇa consciousness. Every Kṛṣṇa conscious person is constantly endeavoring to utilize different transcendental devices in the service of the Lord. Such a devotee renounces all material enjoyment and completely dedicates himself to the service of his spiritual master and Lord Śrī Caitanya Mahāprabhu. He may be a perfect celibate, a restrained householder, a regulated vānaprastha or a tridaṇḍi-sannyāsī in the renounced order. It doesn’t matter. The pseudo transcendentalists and the pure devotees cannot be compared, nor can one argue that a person can invent his own way of worship.

Generally people are very much addicted to sense gratification, and unless they have sex at night, they cannot sleep.

CC Madhya 11.112, Purport:

According to the Vedic regulative principles, one has to be celibate before entering a holy place of pilgrimage. Generally people are very much addicted to sense gratification, and unless they have sex at night, they cannot sleep. The regulative principles therefore enjoin that before a common man goes to a holy place of pilgrimage, he should observe complete celibacy. As soon as one enters a holy place, he must observe fasting for the day, and after shaving his head clean, he must take a bath in a river or ocean near the holy place. These methods are adopted to neutralize the effects of sinful activities. Visiting a holy place of pilgrimage means neutralizing the reactions of a sinful life. Those who go to holy places of pilgrimage actually unload the reactions of their sinful lives, and consequently holy places are overloaded with sinful activities left there by visitors.

Teachings of Lord Caitanya

One who is addicted to material sense gratification or material wealth is not really considered to be wealthy.

Teachings of Lord Caitanya, Chapter 32:

Lord Caitanya next asked Rāmānanda Rāya, "What is the most valuable thing in the world?" Rāmānanda Rāya replied that he who has love for Rādhā-Kṛṣṇa possesses the most valuable jewel and the greatest riches. One who is addicted to material sense gratification or material wealth is not really considered to be wealthy. When one comes to the spiritual platform of Kṛṣṇa consciousness, he can understand that there are no riches more valuable than love of Rādhā-Kṛṣṇa.

Nectar of Instruction

Śrī Caitanya Mahāprabhu has forbidden devotees to associate even with ordinary men who are too addicted to material sense gratification.

Nectar of Instruction 4, Purport:

Śrī Caitanya Mahāprabhu has also warned, viṣayīra anna khāile duṣṭa haya mana: (CC Antya 6.278) "By eating food prepared by worldly people, one s mind becomes wicked. Unless one is very advanced, he is unable to utilize everyone's contribution to further the Kṛṣṇa consciousness movement; therefore on principle one should not accept charity from the Māyāvādīs or atheists. Indeed, Śrī Caitanya Mahāprabhu has forbidden devotees to associate even with ordinary men who are too addicted to material sense gratification.

The conclusion is that we should always keep company with devotees, observe the regulative devotional principles, follow in the footsteps of the ācāryas and in full obedience carry out the orders of the spiritual master. In this way we shall be able to develop our devotional service and dormant Kṛṣṇa consciousness.

Krsna, The Supreme Personality of Godhead

Those who are addicted to unrestricted sense gratification can never be truthful, nor can they be trusted with any faith.

Krsna Book 1:

When Vasudeva was returning home with his firstborn child, although he was pleased by the behavior of Kaṁsa, he could not believe in him because he knew that Kaṁsa was uncontrolled. An atheistic person cannot be firm in his word of honor. One who cannot control the senses cannot be steady in his determination. The great politician Cāṇakya Paṇḍita said, "Never put your trust in a diplomat or in a woman." Those who are addicted to unrestricted sense gratification can never be truthful, nor can they be trusted with any faith.

To regulate those who are very much addicted to different kinds of sense gratification, the worship of demigods is sometimes recommended.

Krsna Book 87:

The conditioned souls are generally put into the activities of the material world for sense gratification; therefore, as stated in the Bhagavad-gītā, to regulate those who are very much addicted to different kinds of sense gratification, the worship of demigods is sometimes recommended. For example, for persons very much addicted to meat-eating, the Vedic injunction recommends that after worshiping the form of goddess Kālī and sacrificing a goat (not any other animal) under karma-kāṇḍa regulation, the worshipers may be allowed to eat meat. The idea is not to encourage one to eat meat but to allow one who insists on eating meat to eat it under certain restricted conditions. Therefore, worship of the demigods is not worship of the Absolute Truth, but by worshiping the demigods one gradually comes to accept the Supreme Personality of Godhead in an indirect way.

Narada-bhakti-sutra (sutras 1 to 8 only)

Some persons are addicted to materially motivated religion, while others are addicted to economic development, sense gratification, or the idea of salvation from material existence.

Narada Bhakti Sutra 2, Purport:

Some persons are addicted to materially motivated religion, while others are addicted to economic development, sense gratification, or the idea of salvation from material existence. But prema, love of God, is above all these. This highest stage of love is above mundane religiosity, above economic development, above sense gratification, and above even liberation, or salvation. Thus love of God begins with the firm faith that one who engages in full devotional service has attained perfection in all these processes.

Bhagavad-gita As It Is Lectures

Those who are too much addicted to sense enjoyment, they are not eligible for yoga system.

Lecture on BG 6.2-5 -- Los Angeles, February 14, 1969:

So detraction from God means sense enjoyment. Those who are too much addicted to sense enjoyment, they are not, I mean to say, eligible for yoga system. Yoga system is not that, that you go on doing all nonsense in sense gratification and simply sit down meditation. This is simply colossal hoax. It has no meaning. Yoga system first is to sense, controlling the sense, yama, niyama. There are eight different stages of practicing yoga. Yama, niyama, āsana, dhyāna, dhāraṇā, prāṇāyāma, pratyāhāra, samādhi. So in the beginning first of all we shall speak in this chapter, Lord Kṛṣṇa will teach you what is yoga system. Therefore in the beginning Kṛṣṇa says that no one can become a yogi unless he renounces the desire for sense gratification. So anyone who is indulging in sense gratification, he's a nonsense. He's not a yogi. He cannot be a yogi. Yoga system is strictly celibacy, no sex life. That is yoga system.

Caitanya Mahāprabhu summarizes the description of asādhu in two words. One who is too much addicted to sense enjoyment and one who not a devotee of Kṛṣṇa.

Lecture on BG 6.47 -- Ahmedabad, December 12, 1972:

So gṛhastha, that is also spiritual life. One may lie with wife and children, and execute spiritual life. All the associates of Caitanya Mahāprabhu, they were all gṛhasthas. Caitanya Mahāprabhu, Himself, also was gṛhastha. So to become gṛhastha is not a disqualification. But to live as a gṛhastha according to the injunction of the śāstras, that is required. That, Kṛṣṇa says: dharmāviruddhaḥ kāma, which is not against religious principle, that sort of lust I am. So when Caitanya Mahāprabhu says: asat eka strī-saṅgī, that means one who is not satisfied. His, I mean to say, religious life with wife. That, that kind... He's asādhu. He's asādhu. Kṛṣṇa... Strī-saṅgī and kṛṣṇa-abhakta. He summarizes the description of asādhu in two words. One who is too much addicted to sense enjoyment and one who not a devotee of Kṛṣṇa. He's asādhu.

And why they become addicted to sense gratification? Because they are not clean, śaucam. Śauca is the qualification of brāhmaṇa.

Lecture on BG 16.7 -- Hyderabad, December 14, 1976:

And why they become addicted to sense gratification? Because they are not clean, śaucam. Śauca is the qualification of brāhmaṇa. We are getting sacred thread but we are neglecting how to become, how to remain śaucam, śuci. Śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo 'bhijāyate (BG 6.41). Śuci means first-class brāhmaṇa. So we are accepting sacred thread to become first-class brāhmaṇa, śuci, but we do not know, after eating, we have to wash our hand. We are taking the handkerchief and finished. So this kind of brāhmaṇa, what they will do? That is not even a civilized man. So you should be very, very careful how to follow the rules and regulation. That is nivṛtti-mārga. If we still remain in pravṛtti-mārga, then we will not be able to make any advance in spiritual life. And if we do not make advance in spiritual life, then again and again, śarīra.

Srimad-Bhagavatam Lectures

Those who are bodily, in bodily concept of life, they are addicted to sense gratification.

Lecture on SB 1.2.17 -- Vrndavana, October 28, 1972:

We give very much importance to the senses. The bodily concept of life means to give importance to sense enjoyment. That's all. This is bodily concept of life. So indriyāṇi parāṇy āhuḥ. They are very important. Those who are bodily, in bodily concept of life, they are addicted to sense gratification. Indriyāṇi parāṇy āhur indriyebhyaḥ paraṁ manaḥ (BG 3.42). And those who are little advanced more, they are addicted to the mental speculation. The so-called jñānīs, mental speculation. Manasas tu parā buddhiḥ. Then again you come to the platform of intelligence. Intelligence, and when the intelligence is purified, hṛdy antaḥ-stho hy abhadrāṇi, purified, simply by hearing about Kṛṣṇa, then immediately you are raised to the platform of spiritual life. This is the process.

If you want to get out of this entanglement, then we must associate with saintly personalities. (break) ...to go back in the cycle of birth and death, then we may associate with person who are addicted to sense gratification.

Lecture on SB 5.5.1-2 -- Paris, August 12, 1973:

So we are in the juncture. Now it is up to us to decide whether we are going back again to the cycle of birth and death, from one body to another, or go back to home, back to Godhead, attain eternal body, blissful life. So the path is described very distinctly, mahat-sevaṁ dvāram āhur vimuktes. If you want to get out of this entanglement, then we must associate with saintly personalities. (break) ...to go back in the cycle of birth and death, then we may associate with person who are addicted to sense gratification. So now there are description, very long description, who is saintly person, who is not saintly persons, so it will take much time.

If I simply avoid, myself, the process of sense gratification, but if I associate with persons who are addicted to sense gratification, then that is also very dangerous. That is also very dangerous, because saṅgāt sañjāyate kāmaḥ—my desires and my propensities will develop according to the association I make.

Lecture on SB 5.5.2 -- Boston, April 28, 1969:

Just like we are also living entities, and the cockroaches are also living entities. Do you know where they are living? Within the commode there are many germs, many worms, they are also living entities. They're stool. There are worms in the stool. They're also living entities. So we can fall down up to that point even. Don't think that because we have got this beautiful body, nice situation, this is guarantee of any falldown. No. We can fall down any moment, in any species of life. There are 8,400,000 species of life. You should know it. And utilize this opportunity for opening the door of liberation. Mahat-sevāṁ dvāram āhur vimukteḥ (SB 5.5.2). And in order to reach to that door of liberation, you have to associate with persons who are devotees of Lord, mahat-sevā. Mahat-sevāṁ dvāram āhur vimuktes tamo-dvāraṁ yoṣitāṁ saṅgi-saṅgam. Yoṣitām. If I simply avoid, myself, the process of sense gratification, but if I associate with persons who are addicted to sense gratification, then that is also very dangerous. That is also very dangerous, because saṅgāt sañjāyate kāmaḥ—my desires and my propensities will develop according to the association I make. A man is known by his company.

If you want to be stuck up in this material world, then you associate with persons who are addicted to sense gratification. That's all.

Lecture on SB 5.5.2 -- London, September 17, 1969:

So here it is said that if you want that sort of liberation, then mahat-sevāṁ dvāram āhur vimukteḥ (SB 5.5.2). If you want that sort of liberation, then associate with mahātmās, great souls. And if you want to be stuck up in this material world, then you associate with persons who are addicted to sense gratification. That's all. Two processes. If you be addicted to the process of sense gratification... Like animals. They have no other information. They are simply engaged in sense gratification: eating, sleeping, mating, and defending. That's all. Their business finished. They do not know anything else. If I call some animals... Why people are not taking part in this Kṛṣṇa consciousness? Because they are animals. They are appearing with four hands and legs, but they have been trained to become animals. So they cannot take. But we are trying to train them from animalism to humanism by associating with this Kṛṣṇa consciousness movement.

When one becomes very much addicted to sense gratification... The symptoms are very prominent in this age. Everyone is working very hard simply for sense gratification. And as soon as you take this life of sense gratification, you are sure to commit sinful activities.

Lecture on SB 7.5.30 -- Mauritius, October 2, 1975:

Duṣkṛtina means always engaged in sinful activities. Kṛti. Kṛti means very meritorious, very intelligent, kṛti, this word. But duṣkṛti: their merit is being utilized in sinful activities. They are called duṣkṛti. They could be utilized for making this life perfect, but instead of doing that, they are engaged in sinful activities. Sinful activities means sense gratification. Sense gratification, they are... When one becomes very much addicted to sense gratification... The symptoms are very prominent in this age. Everyone is working very hard simply for sense gratification. And as soon as you take this life of sense gratification, you are sure to commit sinful activities. For example, throughout the whole world there are so many breweries manufacturing liquor. Especially in the Western countries you will find so many, the advertisement, liquor advertisement, whiskey advertisement, cigarette advertisement. And what to speak of slaughterhouse? There are many, many hundreds and thousands of slaughterhouse.

Sri Caitanya-caritamrta Lectures

The grossest type of materialist is that they are addicted to sense gratification. So this is materialist.

Lecture on CC Adi-lila 7.39-47 -- San Francisco, February 1, 1967:

Māyā means this matter, and vādī means those who stick to this principle of material... There are different kinds of materialists. Because we should always know that up to the point of intelligence, it is matter. First point is the senses, the gross. The grossest type of materialist is that they are addicted to sense gratification. So this is materialist. And above this, there are mental speculators. They are also materialists because mind is matter. So the sense gratifiers and the mental speculationists, and those who are trying to reach spiritual perfection by bodily exercise... Because body is not at all spirit; it is matter. But by intellectually, by making proper adjustment... Just the only benefit of such exercises is to concentrate the mind. The mind is very disturbed. So that is also materialist. That means jñānī, yogi and karmī. Karmī means those who are working very hard day and night simply for sense gratification. That's all. They are called karmīs.

1969 Correspondence

In the Bhagavad-gita, perhaps you have read, it is said there that those who are too much addicted to materialistic way of sense gratification, they cannot put their faith in Krishna Consciousness.

Letter to Nandarani -- Tittenhurst 30 September, 1969:

The first day I arrived we had talks about two hours with the Beatles, but because they are materially very rich, it is little difficult for them to understand Krishna Consciousness philosophy. In the Bhagavad-gita, perhaps you have read, it is said there that those who are too much addicted to materialistic way of sense gratification, they cannot put their faith in Krishna Consciousness. Anyway, whatever they are helping, that is welcome. Their record is selling nicely, and George Harrison is more inclined to our movement.